Expert: How brands can embrace emojis for engagement

There are movies about them, kids text primarily in them, and new studies have shown that emojis can even be good for business. The key, of course, is knowing when - and how - to use emojis effectively with a base of shoppers. We asked a digital expert for his advice. >>

Ecommerce

Studies: Savings, payment options key for online shoppers

It is no secret that online shoppers are quite savvy at saving money or that they want a seamless checkout experience. Two new report, however, underline just how much the right deals and offers, as well as the right payment options, can impact e-tailers upcoming holiday season. >>

Social Marketing

Top 3 tips to improve branded Instagram strategy

Facebook may still be the biggest, but Instagram is quickly becoming a favorite for consumers to find new products. And they aren't looking for highly curated campaign images. Instead, they're looking to influencers to find the best new products. Here are four tips to help brands find the right influencers their their products. >>

Ecommerce

Top tips to help retailers make the most of returns

Consumers want more from their return interactions than a new product or a refund on their money. That is a key takeaway from Narvar's State of Online Returns. Their new report finds that, while consumers want the returns process to be simplified, they're also looking for a better overall experience. And, while many retailers have upped the experience factor for buying products or services, many haven't taken a hard look at what the experience is like for those returning items. >>

Social Marketing

How brands can improve their social status

Social is becoming more important to merchants and brands by the day, but many brands are still unsure how to best use social or how to develop a social strategy that represents their brand well. We spoke with a social marketing expert about how brands can improve their use of social to improve the consumer connection. >>

Advertising

Brands find success with direct mail but aren't utilizing

Direct mail may deserve another look from retailers and brands. That, according to new data out from PFL. Their 2019 Multichannel Marketing Research Report: Direct Mail in the Digital Age found that while about 80% of marketers say they find good ROI from direct mail only about half (56%) are using it regularly. >>

Mobile Marketing

Tablets show high engagement for BTS campaigns

Mobile has become key for ad campaigns no matter the season, but during the recent back-to-school rush, mobile showed high engagement. Tablets, specifically, showed rates of engagement that many marketers and retailers may want to take note of. >>

Loyalty Marketing

How to Market Your Dental Practice

Of course, your dental practice should always have excellent customers service. Patients should always want to refer their neighbors, their friends, their families that live nearby. You want as great of word of mouth as possible. There are other things that you want too though. >>

Advertising

Studies reveal keys to video engagement

Older vs younger viewers, funny vs informational. Two new report underline what is important, according to viewers, in the video space. >>

Ecommerce

Study: Slow shipping, long lines a pain for holiday shoppers

Retailers may want to look at the checkout and shipping options they offer before the busy holiday shopping season begins. That, according to new data out from Bazaarvoice, which indicates that slow shipping and long checkout lines are two of the three biggest 'pain points' for shoppers during the holiday rush. >>