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Friday, September 17, 2021

Advertising

Expert: How regulated brands can deepen engagement

There is a big struggle for brands in highly regulated industries to create messaging that is not only relevant to their core consumer but that is also engaging while not overstepping the bounds of regulation. We asked a digital expert how these brands can improve their strategies. >>

Ecommerce

How shoppers are prepping for holiday season

Holiday parties, visiting families in person, and shopping. People are gearing up, but pandemic related changes to shopping habits and even loyalty will have an impact on many merchants' revenue lines this season. Here's what many can expect. >>

Internet

Survey: 7 in 10 businesses shut down office spaces

Large office complexes may be some of the strangest looking places in the US in a mid-pandemic world. That's because, filled with cars and lights pre-pandemic, many have now shuttered offices or in other ways changed how office spaces are used. >>

Ecommerce

How merchants can win against ecomm giants

Consumer spending is once more on the rise, and much of it is going to digital merchants. But how can smaller businesses compete with the likes of big-box stores like Walmart and digital giants like Amazon? We asked a digital expert for advice. >>




Advertising

Rollercoaster effect for OOH advertising during pandemic

While global Out-of-Home (OOH) advertising saw a decline of about 13% in 2020, 2021 is poised for a strong increase in OOH spending. That is a key takeaway from new PQ Media data. Their latest report forecasts that global OOH spending will increase by at least 9% this year, and could see a CAGR of 7.3% through 2022. >>

Ecommerce

How AI is changing the customer experience

A new platform is changing brands' understanding of the customer journey by using AI-based question and answer formats to pinpoint the moment a purchase decision is made. By better understanding what drives the customer, brands can extend more relevant branded messaging, and as commerce goes more and more digital, this kind of understanding will become more and more profitable. >>

Internet Marketing 101

Advice On How To Generate More Traffic To Your Company

In today's world, traffic is everything. If you want your company to grow and flourish, then traffic should be one of your top priorities. >>

Law & Regulation

Top 5 tips to improve API security

While API bugs can certainly bog down a system and be exploited by fraudsters, these 'bugs' aren't the biggest obstacle to digital security. According to one expert, attackers bypassing apps by impersonating traffic and making transactions appear legitimate is the bigger threat. Here's how to defend against such attacks. >>

Internet Marketing 101

Can Companies Switch From Courts to Mediation?

For most companies, there comes the point where disagreements and disputes arise. In such cases, they can choose to handle these differences with mediation or go to trial. >>

Internet

SMBs building but inflation worries on the horizon

Between mandates to strictly enforce patron numbers, mask mandates, and fears about the deadly COVID-19 virus, small businesses have struggled throughout the pandemic. However, not all is horrible for SMBs. >>

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