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Beyond Marketing
Monday, July 19, 2021
Reports ID changes to shopper behavior on- and offline
New reports in the digital space point to some pressure points for retailers as the world continues to move forward from the COVID-19 pandemic. >>
Back to School a key time for merchants, brands
With the world opening back up after a global pandemic retailers and brands are looking for a return to their normal of crowded stores and merchandise flying off shelves. According to data out from the National Retail Federation sales are expected to increase for 2021 - though perhaps not as high as some merchants would like. >>
Report: Mobile video fraud skyrockets
Fraudsters continue to make it difficult for those in the digital space. That is a key takeaway from new DoubleVerify data. Researchers with their Global Insights Report found that while overall fraud rates were down, mobile app video fraud and CTV fraud have seen significant increases. >>
What to prep now for 2021 holiday season
It's never too early to prepare for big events, and few events are bigger for merchants and marketers than the holiday season. From November through the first of January many brands are slammed with buyers, questions, complaints, and service issues. Here's what to do now to begin preparing for a holiday season that could be busier than ever before. >>
Shoppers spending ahead of back-to-school rush
With the calendar turned to July many families are turning their thoughts from summer vacations to getting back into the classroom, especially those whose children were in virtual lockdown throughout the worst of the Coronavirus pandemic. But has the way people shop changed so much that retailers will have a tough back to school season? >>
How to deliver a personalized experience every time
Personalization is not a new focus for the digital space, but in a recovering-from-pandemic world in which shoppers became more and more comfortable in the digital space, delivering personalized experience has become much more important. Because these personalized digital experiences aren't only impacting digital merchants but physical stores and traditional retailers. >>
Reports show cybercriminals continuing to push boundaries
Two new reports highlight cybercriminals on-going attacks on the digital space. From credential stuffing to phishing, these criminals continue to target not only consumers but businesses and developers. >>
Expert: How to make the most of webinars
In 2020, because of the pandemic, many businesses say about 10 years of digital transformation happen in 10 months. From sending employees home to work, to Zoom conferencing, and larger webinar-based trainings, businesses turned to the digital space for connection. But, now that things are headed back to 'normal' will that reliance on all things digital remain? >>
4 Property Marketing Best Practices You Need to Know
Best practices in marketing aren't necessarily universal. The best way to promote and sell one brand or type of product might not be ideal for a different one. >>
How to protect against affiliate marketing fraud
Affiliate marketing is one of the most powerful forms of digital marketing -- which, in turn, makes it one of the most lucrative forms of marketing for fraudsters to target. >>
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