Back to School a key time for merchants, brands

With the world opening back up after a global pandemic retailers and brands are looking for a return to their normal of crowded stores and merchandise flying off shelves. According to data out from the National Retail Federation sales are expected to increase for 2021 - though perhaps not as high as some merchants would like. >>

Mobile Marketing

Report: Mobile video fraud skyrockets

Fraudsters continue to make it difficult for those in the digital space. That is a key takeaway from new DoubleVerify data. Researchers with their Global Insights Report found that while overall fraud rates were down, mobile app video fraud and CTV fraud have seen significant increases. >>

Advertising

What to prep now for 2021 holiday season

It's never too early to prepare for big events, and few events are bigger for merchants and marketers than the holiday season. From November through the first of January many brands are slammed with buyers, questions, complaints, and service issues. Here's what to do now to begin preparing for a holiday season that could be busier than ever before. >>

Ecommerce

Shoppers spending ahead of back-to-school rush

With the calendar turned to July many families are turning their thoughts from summer vacations to getting back into the classroom, especially those whose children were in virtual lockdown throughout the worst of the Coronavirus pandemic. But has the way people shop changed so much that retailers will have a tough back to school season? >>

Ecommerce

How to deliver a personalized experience every time

Personalization is not a new focus for the digital space, but in a recovering-from-pandemic world in which shoppers became more and more comfortable in the digital space, delivering personalized experience has become much more important. Because these personalized digital experiences aren't only impacting digital merchants but physical stores and traditional retailers. >>

Ecommerce

Reports show cybercriminals continuing to push boundaries

Two new reports highlight cybercriminals on-going attacks on the digital space. From credential stuffing to phishing, these criminals continue to target not only consumers but businesses and developers. >>

Content Marketing

Expert: How to make the most of webinars

In 2020, because of the pandemic, many businesses say about 10 years of digital transformation happen in 10 months. From sending employees home to work, to Zoom conferencing, and larger webinar-based trainings, businesses turned to the digital space for connection. But, now that things are headed back to 'normal' will that reliance on all things digital remain? >>

Internet Marketing 101

4 Property Marketing Best Practices You Need to Know

Best practices in marketing aren't necessarily universal. The best way to promote and sell one brand or type of product might not be ideal for a different one. >>

Internet Marketing 101

How to protect against affiliate marketing fraud

Affiliate marketing is one of the most powerful forms of digital marketing -- which, in turn, makes it one of the most lucrative forms of marketing for fraudsters to target. >>

Advertising

How to upgrade targeting with context

The long-forecasted death of the cookie has arrived and left the industry scrambling, but it's breathing new life into contextual targeting. Contextual has been around for over a decade, but it's going through a renaissance - getting smarter, more creative and adaptive. Here's how marketers can work contextual targeting to their advantage. >>