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Wednesday, June 3, 2020

Advertising

Reports: Subscriptions, product placement, influencer spending up

Three new reports shed light on where advertisers are putting marketing budgets - and where consumers are going to buy. >>

Internet

Brands: Is it time to rethink passwords?

In May many businesses observed National Password day by sending emails reminding employees and executives to reset passwords. Some may even have rolled out new password requirements - like longer pass phrases. But according to one expert these measures may not be enough to protect brands because most (80%) of hack-related breaches revolve around password credentials. >>

Ecommerce

Reports outline changes to shopper behaviors in wake of COVID-19

There is no arguing with the fact that things have changed since social distancing and quarantine guidelines went into effect in March of this year. But just how long will these changes last? Or are these changes something that will last? Several new reports shed light on what could happen. >>

Social Marketing

Reports: Shoppers are buying, social pushing more purchases

Two new reports indicate that while all restrictions surrounding the Coronavirus may not be over, people are ready - and willing - to start shopping again. This could come as a relief to retailers big and small who have been beleaguered over the past two months as all but necessity-deemed merchants had to shutter their physical stores. >>




Internet

Studies highlight security issues for brands

Although some restrictions are lifting and more businesses are opening during the COVID-19 pandemic, a majority of businesses say they'll continue supporting the option of employees to work from home. The problem? Many businesses are ready for long-term work-from-home options and this could put their business at risk to hackers, phishers, and other nefarious types. >>

Advertising

Study: People want brands to listen to them

A growing number of consumers want brands to listen to them. That is a key takeaway from new Disqo data which finds, among other things, that more than 90% of consumers feel brands should listen to their opinions, and they're willing to do a little of the legwork to make their own voices heard. >>

Ecommerce

How adding emotion into AI can produce better CX

More and more consumers are turning to text and social media to solve customer experience and customer service issues. To help solve issues in a timely manner, many businesses have added Artificial Intelligence to route communications and even solve more minor issues. The problem is that AI can leave some feeling more frustrated. That's why, according to one expert, brands need to change AI to AEI - Artificial Emotional Intelligence. Here's how. >>

Loyalty Marketing

Study: Digital incentives key to engagement

Americans like their rewards. This has been known throughout the ad industry for decades, but new data out from MasterCard finds that digital rewards are just an important to many consumers as physical rewards. >>

Internet Marketing 101

7 Critical Rules for Amazing Team Formation

This article will tell you more about the rules that should be followed if you want to build a great team. >>

Social Marketing

How COVID-19 has halted Influencer marketing - and what to do about it

Over the past 18 months influencer marketing has gone from a new 'let's give this a try' to a full-blown advertising strategy for many brands. But, with the pandemic continuing to rage across the globe, influencer campaigns have all but stopped as consumers stop going to restaurants, planning trips, and focusing on immediate needs when they shop. What can brands do to re-purpose the influencer spend? We asked a digital expert. >>

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