Expert: Content consumption has changed media buying, how to better strategize

Over the past 18 months more and more content, both video and written, has been consumed digitally. That consumption switch had been happening at a slower rate for years, but the massive shift means many media buyers need to change strategies, too. Here's how to deal with the changes. >>

Ecommerce

Expert: Why the supply chain has disrupted

Consumers the world over are quickly learning just how fragile the supply chain is. Ports in the US and on a global scale are backed up, there is a shortage of workers and equipment to offload and then transport goods, which means fewer things on store shelves. We asked an expert what is causing the disruption. >>

Ecommerce

Reports: Holiday shoppers going online but not on expected days

Two new reports shed light on how 2021 holiday shoppers will be getting their goodies, and it may not be in the way many merchants expect. That is because while a majority of shoppers say they'll do more shopping online this year, nearly three-quarters say they won't be spending money on Black Friday or Cyber Monday - two of the most-shopped days historically. >>

Content Marketing

How content consumption is changing media buying

Digital content consumption has dramatically increased over the course of the pandemic, making it more difficult for media buyers to know what and where to buy time. This need to be more nimble and dynamic in media planning, at its root, means a better strategy. Here's what media buyers need to know. >>

Advertising

Report finds lifetime value stats lacking

Too many executives may be ignoring the lifetime value of their customers. That is a key takeaway from new data out from The CMO Council; researchers with the report found that 1 in 5 CMOs 'almost never' take this measure. >>

Search Marketing

Study: Handled well, bad reviews can turn positive

While it may seem antithetical to some managers, bad reviews shouldn't be summarily deleted. That's a key finding in new research out from Best SEO Companies which indicates that, handled in the right way, a bad review can turn into a positive experience. >>

Trends & Ideas

Top 3 tips to prevent CNP fraud

Card Not Present (CNP) fraud prevention is a tight wire to walk for many organizations. Blocking too many legitimate transactions results in lost revenue, not block enough means millions spent on charge-back fees. We asked one expert how businesses can create a better CNP fraud strategy. >>

Social Marketing

Study: Social key to engagement

While there is a long history of people purchasing both large and small items via credit card, the plethora of new options to 'buy now, pay later' (BNPL) is especially enticing to younger shoppers. According to some new data more than half of Gen Z and Millennial shoppers are choosing BNPL options when shopping online. >>

Content Marketing

How to use NFT to better engage

Monetizing - or tokenizing - content is not a new shift in the world of digital content or revenue. Non-Fungible Tokens (NFTs) do just that, but with an added, 'limited edition' significance that could influence more consumer to convert. Here's how merchants and brands can use NFTs to incentivize many different actions and reactions. >>

Internet Marketing 101

SEO Developments that Businesses Should Not Ignore

Here are a few of the recent SEO developments and changes to be aware of. >>