Three trends to watch in 2022

Strategizing the best ROI for your business has never been harder. With consumers distracted by multiple screens, supply chain disruptions, ongoing fears about the global pandemic, it is hard for the most experienced of experts to predict how 2022 will shake out. These three trends may help your business build a better 2022. >>

Ecommerce

Report: Digital to lead physical store sales by 2026

Over the next four years brick-and-mortar retailers can expect more sales to come via online channels. That is a key takeaway from new Edge by Ascential data which predicts that nearly half (40%) of traditional chain store sales will come through digital channels by 2026. >>

Internet

Study: Shorter work week to decrease burnout?

The pandemic changed many things about the American work place, not the least of which is the number of people now working from home at least part time. One drawback has been elevated burnout because many people weren't able to 'log off' from work even during their down time. According to one new report this burnout is causing some employees - and employers - to consider another change to the American work schedule. >>

Content Marketing

Expert: What content shoppers are looking for this holiday season

Content has become a larger piece for marketers' strategies during the course of the COVID pandemic. As people avoided crowded malls they turned to digital to find new products, product information, and even brand policies. Here's how brands can turn consumers' thirst for content in to a stronger marketing strategy. >>

Ecommerce

Reports find more shoppers looking local

From shopping local to sticking to budgets, the holiday season may be merry and bright - just not in a pre-pandemic way. That according to several new reports that indicate that while consumers will be spending this holiday season, they're also keeping an eye on economic trends and are committed to pulling back if a COVID resurgence shows on the horizon. >>

Viral Marketing

Studies show increased focus on CTV

Two new studies out in the digital space outline not only what is working in video but sheds light on what changes may begin to occur after the busy 2021 holiday season. >>

Social Marketing

Top 4 tips to build a better 2022 social strategy

Content marketing is not new for digital brands, but it has never been more important than now. Even as more business return to pre-pandemic 'normal', the way consumers are looking for and engaging with businesses have changed. Here's how brands can build a better content strategy for 2022. >>

Mobile Marketing

Reports: Mobile, social set to thrive

As clocks begin counting down to 2022 several new reports indicate mobile and social may need a bigger portion of marketers' budgets in the New Year. >>

Content Marketing

Expert: How content is building loyalty

When it comes to customer loyalty, content may be the key. That is because, since the beginning of the pandemic, more consumers have relied upon digital content to stay in contact with favored brands and to learn about new products and services. Here's how brands can use content to build better loyalty. >>

Advertising

Study: Cookie-depreciation a worry for publishers

Depreciation of third party cookies could spell lay-offs for the publishing sector. That is a key takeaway from new Lotame data. Their researchers recently surveyed 200 marketers and publishers, and results show that nearly half say the rapid decline of third party cookies may mean cutbacks for their business. >>