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Wednesday, September 22, 2021

Email Marketing

Study finds renewed interest, investment in email

The granddaddy of digital marketing - email - is getting renewed interest from several sectors. That is a key takeaway from new LiveIntent data. Their researchers are linking this renewed interest in upcoming changes in data collection, usage, and storage that make it more important than ever for businesses to own first-party data. >>

Content Marketing

Nielsen: Majority of impressions now coming through streaming content

Look for more ad dollars to be pushed in to streaming categories. That is one inference that can be gleaned from new Nielsen and PricewaterhouseCoopers reports which show significant increases in ad impressions and spending in the digital space. >>

Advertising

Expert: How regulated brands can deepen engagement

There is a big struggle for brands in highly regulated industries to create messaging that is not only relevant to their core consumer but that is also engaging while not overstepping the bounds of regulation. We asked a digital expert how these brands can improve their strategies. >>

Internet Marketing 101

Advice On How To Generate More Traffic To Your Company

In today's world, traffic is everything. If you want your company to grow and flourish, then traffic should be one of your top priorities. >>




Ecommerce

How shoppers are prepping for holiday season

Holiday parties, visiting families in person, and shopping. People are gearing up, but pandemic related changes to shopping habits and even loyalty will have an impact on many merchants' revenue lines this season. Here's what many can expect. >>

Internet

Survey: 7 in 10 businesses shut down office spaces

Large office complexes may be some of the strangest looking places in the US in a mid-pandemic world. That's because, filled with cars and lights pre-pandemic, many have now shuttered offices or in other ways changed how office spaces are used. >>

Ecommerce

How merchants can win against ecomm giants

Consumer spending is once more on the rise, and much of it is going to digital merchants. But how can smaller businesses compete with the likes of big-box stores like Walmart and digital giants like Amazon? We asked a digital expert for advice. >>

Advertising

Rollercoaster effect for OOH advertising during pandemic

While global Out-of-Home (OOH) advertising saw a decline of about 13% in 2020, 2021 is poised for a strong increase in OOH spending. That is a key takeaway from new PQ Media data. Their latest report forecasts that global OOH spending will increase by at least 9% this year, and could see a CAGR of 7.3% through 2022. >>

Ecommerce

How AI is changing the customer experience

A new platform is changing brands' understanding of the customer journey by using AI-based question and answer formats to pinpoint the moment a purchase decision is made. By better understanding what drives the customer, brands can extend more relevant branded messaging, and as commerce goes more and more digital, this kind of understanding will become more and more profitable. >>

Law & Regulation

Top 5 tips to improve API security

While API bugs can certainly bog down a system and be exploited by fraudsters, these 'bugs' aren't the biggest obstacle to digital security. According to one expert, attackers bypassing apps by impersonating traffic and making transactions appear legitimate is the bigger threat. Here's how to defend against such attacks. >>

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