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BizReport : Mobile Marketing

Mobile Marketing

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Friday, May 22, 2015

Android ad blocking browser released by Adblock Plus

Bad news for advertisers, but good news for those who prefer their browsing experience not to be clogged up with ads - Adblock Plus has released its beta version of Adblock Browser, an Android browser that blocks ads by default. >>

Friday, May 22, 2015

How triggered emails can reduce shopping cart abandons

With shopping cart abandons holding steady at over 50% retailers continue to look for a solution. One expert suggests triggered email might be the answer. >>

Friday, May 22, 2015

How to better protect consumers' mobile privacy

Data breeches are almost becoming commonplace, which is why one expert insists businesses need to focus on security measures. Two-factor authentication is one option for brands ready to take the next security step. >>

Friday, May 22, 2015

Expert: What Google buy buttons could mean for ecommerce

Some experts are predicting that Google will soon launch buy buttons. One expert weighs in on the implications of this proposed tool. >>

Friday, May 22, 2015

Report highlights the 'mobile moments' of commuters

Commuters in the UK spend almost an hour each working day commuting to and from work, and for almost half of that time they are engaging with their mobile device. adsquare's latest report reveals these 'mobile moments' are an opportunity for brands and advertisers to get their message across. >>

Thursday, May 21, 2015

Top 3 tips to deploy apps in the cloud

There is a lot of money to be made from apps, but only if brands' IT departments can also ensure the apps are free from errors and don't jeopardize consumer or brand security. Here are our top 3 tips for brands to deploy apps through the cloud. >>

Wednesday, May 20, 2015

Mobile RoundUp: Releases, expansions for mobile brands

In today's mobile roundup are three moves that should bring mobile brands into firmer contact with their shoppers. Details in today's mobile roundup: >>

Tuesday, May 19, 2015

Survey: SMBs ignoring mobile threats

Some small businesses may not be as protected from mobile theft as they believe. That according to a new survey out from Kaspersky Lab which indicates nearly two-thirds (62%) of SMB owners and employees are using personal mobile devices at work. >>

Tuesday, May 19, 2015

Study: In-store shopping still preferred

For all the talk about people choosing online retailers, one new study say in-store shopping is still the shopping method of choice for the bulk of shoppers. >>

Monday, May 18, 2015

Why brands must look into mobile privacy

Customer privacy is a growing concern, not just in the consumer segment, but also with forward-thinking brands. With the wide use of mobile devices, but those devices can put consumer information at risk. >>

Friday, May 15, 2015

Top 3 tips to improve customer privacy

Mobile devices are making it very easy for consumers to interact with their favorite brands. But, without the proper security in place, mobile can also put consumers at risk. One expert offers her top tips on hos brands can assure customer privacy and security via mobile devices. >>

Wednesday, May 13, 2015

Report: Games, communication most important for app users

Playing games, updating Instagram profiles and even pinning recipe ideas for tonight's dinner. Those are just a few of the ways mobile consumers are using apps every day. And, according to new data out from App Annie, communicating and playing games are now the way nearly half (40%) of Android users are engaging with their smartphone apps. >>

Tuesday, May 12, 2015

Benchmarks provide proof of mobile's effect on in-store sales

The much-maligned mobile banner ad has been given a boost, at least in terms of their effectiveness in driving retail sales, according to a new series of benchmarks released by 4INFO. >>

Tuesday, May 12, 2015

Mobile Roundup: How people are using mobile + 2 new mobile releases

In today's mobile roundup: How consumers are using mobile devices and two new releases for the mobile space than can help brands better understand their mobile consumers. >>

Monday, May 11, 2015

Report: Look for auto brands to move local

Auto makers and dealers are making a comeback. From 2008 when many seemed unable to give cars away, lots are filling up and sales and looking up. And, according to new data out from BIA/Kelsey Group, their ad dollars are moving up, too. >>

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