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BizReport : Mobile Marketing

Mobile Marketing

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Friday, June 24, 2016

Consumer satisfaction with mobile commerce falling

Despite mobile becoming an increasingly important part of ecommerce, new research has found that consumer satisfaction with the mobile experience has fallen over the past two years. >>

Thursday, June 23, 2016

Ad Roundup: Tools for content, payments

In today's advertising roundup, a series of releases that will simplify content payments and content creation across platforms. >>

Thursday, June 23, 2016

Travelers prefer to make bookings on mobile device

Research into mobile travelers' path to purchase reveals that ads with special offers and emails are the top triggers to get them from researching to booking. >>

Wednesday, June 22, 2016

Study: Virtual reality not just about gaming

When it comes to virtual reality, consumers aren't just interested in the gaming aspects. That's the takeaway from new Greenlight VR data which indicates Americans are interested in a spectrum of virtual reality options including home design, education and even live events. >>

Wednesday, June 22, 2016

Study: Blending omnichannel engaging to shoppers

Turns out the 'cool' factor for most shoppers is a blend of both digital and physical stores. That's the takeaway from new RichRelevance data which indicated more than three-quarters (79%) of consumers find the ability to scan products on mobile devices while in-store 'cool'. >>

Wednesday, June 22, 2016

TV ads boost mobile app unique visitors 25%

A new study from the Video Advertising Bureau finds that mobile apps depend on television advertising to boost traffic. >>

Tuesday, June 21, 2016

Expert: Brands not served by traditional location data

A recent study found location data was accurate to within about 30 meters, but one expert believes differently. He says brands are not being served by location data - here's why. >>

Tuesday, June 21, 2016

Criteo study reveals the rise of 'copycart' shopping among UK consumers

A new study reveals the UK is a nation of mobile shoppers driven by social media and social connections as well as convenience and emotional ties to a brand. >>

Tuesday, June 21, 2016

Ad Roundup: Video, content tools

In today's advertising roundup, two new tools that are launching into the digital space - one geared to vertical video and the other for content. >>

Monday, June 20, 2016

Study IDs types of Millennial shoppers

Boomers may have more expendable cash, but Millennials are quickly becoming a consumer force to be reckoned with, and have many merchants asking what, exactly, these shoppers want. One new report dives in to what Millennials want. >>

Friday, June 17, 2016

Forecast: Strong push for mobile LBS coming

Look for mobile brands to earmark more budget dollars for location targeting. That's the word from BIA/Kelsey's new US Local Advertising Forecast (2016); researchers predict that location targeted mobile ad spending will increase from less than $10b last year to nearly $30b by 2020. That would be a CAGR of nearly 25%. >>

Thursday, June 16, 2016

Brands: What you need to know about eSports enthusiasts

While eSports is just beginning to gain mainstream notoriety, the people playing these games are highly involved, and that involvement can be a big draw for advertisers and marketers. New data from Mindshare sheds like on the people driving the rapid growth in this area. >>

Tuesday, June 14, 2016

Mobile Roundup: Partnerships and payment solutions

Partnerships are announced for SnapChat's new Snap Ads, a new payment offering for mobile merchants, and an expansion of a global mobile brand. Details in today's mobile roundup. >>

Friday, June 10, 2016

Survey uncovers new mobile shopping audience - the Mobile Reliants

New research not only sheds light on in-store mobile behaviors, but also pinpoints the highest-value audience that retailers should cater to with advanced mobile in-store shopping tools. >>

Friday, June 10, 2016

Report: Smart messaging increasing retention

There is a struggle in the app space in keeping consumers engage. According to several reports, most consumers stop using apps within the first week, some within the first 72 hours. But, new data out from Kahuna suggests smart messaging is a way to increase those app retention rates. >>

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