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BizReport : Mobile Marketing

Mobile Marketing

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Thursday, September 03, 2015

Study: Smartphone viewers more likely to click

Video has become something of a staple for brands in the online and mobile spaces. Ads for content, UGC videos, product demonstrations and original content are all vying for customer attention. engage:BDR has looked at how mobile video viewers are engaging with content. >>

Wednesday, September 02, 2015

Report: Mobile web use doubles

The mobile web is going places - fast. That's the takeaway from new Smaato data which indicates ad spending within the mobile web has increased by 38% while spending in the app space has decreased by 62%. >>

Tuesday, September 01, 2015

Studies ID how Millennials are connecting

Two new reports are shedding more light on the Millennial demographic - specifically how they engage with brands through content and contact, and the divide that continues to separate Millennials from brands. >>

Tuesday, September 01, 2015

Smaato: Spending on mobile web ads soars

Ignore the mobile web in favor of apps at your peril. According to mobile publisher and app developer ad platform Smaato, use of the mobile web is soaring. >>

Tuesday, September 01, 2015

Android steadily catching up Apple on opens and clicks in E.U.

Research from email delivery platform SendGrid shows open and click rates for Apple have stagnated across Europe while Android sees healthy growth. >>

Monday, August 31, 2015

Social Roundup: Rolling out for Instagram

Instagram is rolling out their new ads platform and several mobile platforms have been granted early access. The Instagram Ads API includes software and tools to purchase and manage social media campaigns within the social network. >>

Friday, August 28, 2015

Time spent gaming on mobile drops, eSports partly to blame

The lack of a new gaming hit, a switch to watching others play games, and paying their way to game completion are all reasons put forward by Flurry for the downturn in time spent playing mobile games. >>

Thursday, August 27, 2015

Marketing spend on social to rise from 11% to a quarter of budget

Despite difficulties measuring the benefit of social media to marketing campaigns, chief marketing officers continue to move more budget to the channel, as new research from Duke University illustrates. >>

Tuesday, August 25, 2015

Back to School proves the importance of mobile for the holidays

One big trend so far during the back to season: mobile is increasingly important to retail brands and department. Recently Google compared mobile shopping during the 2014 BTS season with 2015 and found about 40% of shoppers used mobile devices (2014) compared with more than 50% this year. >>

Monday, August 24, 2015

Study: Most shoppers researching via mobile

Shopping online - or on mobile - is growing more popular every day. Many shoppers who prefer to buy in physical stores say they have researched product via a mobile devices prior to buying. New data out from HookLogic and Market Tree outlines what shoppers are doing in the mobile space. >>

Friday, August 21, 2015

Top 3 tips to better integrate content, mobile

Wherever a brand is trying to engage with consumers, content is the key. The right product information at the right time can turn a browsing consumer into a buyer. But many brands struggle with content in the mobile space. How can brands use mobile to keep consumers engaged with content marketing? >>

Thursday, August 20, 2015

Ad Roundup: BYOD and analytics improvements

In today's advertising roundup, a name change for two video ad tools and a tool which will give brands the ability to name their audiences as well as a BYOD option that will simplify brands' BYOD data usage. >>

Thursday, August 20, 2015

Brands: How to harness the power of mobile

The mobile space continues to be a kind of Wild West for brands - there are branded mobile sites, review hubs, m:commerce marketplaces, apps and a host of other engagement opportunities. Apps may hold the most value because consumers who download apps want them. How can brands better harness apps? >>

Thursday, August 20, 2015

Faceoff: India smartphone users vs. US

According to Statista smartphone users in India will outpace those in the US within the next two years. Currently there are 183 million smartphone users in the US and 160 million in India; by 2017 experts expected 234 million smartphone users (India) and 220 million in the US. Vserv is breaking down the difference between the two user bases. >>

Wednesday, August 19, 2015

Expert: Why brands need to think mobile

According to several studies about half of digital media is now consumed on mobile devices - primarily smartphones and tablets; researchers have also found more consumers are going mobile-only - they're disconnecting landlines, they're streaming content rather than using cable or satellite. One expert believes it is time for brands to reinvest in mobile. >>

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