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BizReport : Mobile Marketing

Mobile Marketing

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Thursday, November 26, 2015

How to convince wary app users to share location data

More than eight in ten app users say that location is a pivotal part of their app experience, yet a recent study by Skyhook Wireless found that nearly four in ten aren't keen to share their location. Find out how best to encourage app users to turn on location services. >>

Tuesday, November 24, 2015

Top strategies for mobile email

While mobile email marketing doesn't have to be completely different from desktop based campaigns, mobile is a game changer. Images and videos that are perfect for desktop can sometimes render badly via mobile. One expert offers her tips for a better mobile email strategy. >>

Monday, November 23, 2015

Forecast: Mobile to push nearly half of Thanksgiving Weekend sales

When it comes to shopping this holiday weekend, nearly half of Americans will be using their mobile devices. That's the word from a new iovation forecast; researchers suggest at least 44% of sales this Black Friday through Cyber Monday will be made via mobile device. >>

Monday, November 23, 2015

Reports: Millennials look at Thanksgiving differently

While many Americans will be busy Thanksgiving Day roasting turkey and preparing cranberry sauce and pies, one demographic may...not. According to one new report, Millennials are approaching Thanksgiving day quite differently than other demographics. >>

Monday, November 23, 2015

Brands: How to use A/B testing on mobile emails

There have been many studies on email marketing, but most are geared toward the best practices and strategies for PC-based email campaigns. In truth, people are now checking email on mobile devices as often or more than they are on PCs. So, how can brands test for mobile performance as well? One expert offers her thoughts. >>

Friday, November 20, 2015

Consumers prefer print ads when away from PC

When consumers step away from their PC, mobile surely becomes their preferred way to receive marketing communications. Or does it? New research shines some light on consumer preferences. >>

Friday, November 20, 2015

Report reveals 60% YoY rise in 'inverse showrooming'

The third annual 'UK Mobile Path to Purchase' report from xAd has been released and it reveals that in-store use of mobile has increased four-fold in the last two years along with a rise in 'inverse showrooming'. >>

Thursday, November 19, 2015

App marketing firm sees mobile app TV ad bookings surge

A company that specialises in helping app developers advertise their products on television has reported a huge surge in the number of ad slots booked for the holiday period compared to last year. >>

Thursday, November 19, 2015

Proximity marketing initiative drives half a million store visits

Lifestyle magazine ELLE took on board retailers' requests to help them get more people into their stores. The result was a hugely successful experiment that combined editorial product endorsement with location-based notification and voucher apps. >>

Wednesday, November 18, 2015

Ad Roundup: Tools for mobile, linking

In today's advertising roundup two new releases that should give brands more power over their mobile and online campaigns. >>

Tuesday, November 17, 2015

Report: Half of Americans plan to shop Black Friday

As they have for more than a decade, Americans say they'll be shopping in stores this Black Friday. That's the word from the International Council of Shopping Centers, which recently polled shoppers. >>

Monday, November 16, 2015

Personalization key to app user retention

With millions of apps vying for consumers' attention, personalization is key, according to new research from analytics firm Localytics. >>

Monday, November 16, 2015

Top 5 tips for better holiday emails

Over the past few years mobile usage has exceeded desktop usage during the holidays between Fridays and Sundays. One expert outlines how email campaigns can be made stronger for mobile screens. >>

Thursday, November 12, 2015

Top 3 tips to create a BYOD policy

Today's employees have the ability to work from anywhere, through multiple devices. As a result, modern businesses are finding it necessary to implement defined BYOD policies. One expert offers his tips for a solid BYOD workplace. >>

Thursday, November 12, 2015

Ad Roundup: Holiday insights for vendors

In today's ad roundup: insights into what gifts and venues will be popular for gift givers this holiday season. >>

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