BizReport : Mobile Marketing

Mobile Marketing

Wednesday, January 21, 2015

Study: Connected device security top consumers' concerns

Americans are more and more connected to their smartphones, tablets and smart television sets, but that connection also comes with worry. According to one new study privacy and security tops the list of consumer concerns about connected devices. >>

Wednesday, January 21, 2015

Top tips to improve mobile video performance

Mobile is set to skyrocket over the next twelve months according to many experts, but are marketers really ready to create a good mobile experience? One expert offers his top tips to ensure your brand is ready for the mobile space. >>

Wednesday, January 21, 2015

Ad Roundup: Increased metrics, better connectivity

New releases into the online space should set up online brands with a deeper take on online campaigns. Here's how: >>

Tuesday, January 20, 2015

Google to webmasters: fix mobile usability issues, or else...

If your website is not mobile friendly, expect to get a notification from Google tell you to fix it. >>

Tuesday, January 20, 2015

Target smartphone users based on their device brand

Marketers can now target consumers based on which smartphone brand they own, according to new research commissioned by mobile ad platform Opera Mediaworks. >>

Monday, January 19, 2015

Mobile payments, and mobile payments cybercrime, to take off in 2015

Retail payments will be transformed by mobile payment technology, according to the annual TMT Predictions report released by Deloitte, but experts believe cybercriminals won't be far behind. >>

Monday, January 19, 2015

Top 3 trends from NRF's Big Show

The National Retail Federation's Big Show may be over, but there is still time to integrate trends from the conference into 2015 strategies. One expert outlines what he sees as the top 3 trends coming out of the NRF's Big Show. >>

Monday, January 19, 2015

Study: Younger Americans as invested in messaging apps as socnets

Social networks could see a downturn over the next year or so, at least that can be extrapolated from one new report. Researchers with Frank N. Magid Associates find that Facebook is falling out of favor with younger Americans while messaging apps are gaining in use. >>

Monday, January 19, 2015

Online Roundup: Ecommerce and advertising partnerships

Partnerships are nothing new to the online space, but three new partnerships - in ecommerce, search marketing and data - could help brands get a better handle on 2015. >>

Friday, January 16, 2015

Google Glass withdrawn from sale but watch this space

Google's decision to pull Glass from sale has sparked many an ode to failed technology but they may be premature as another version is already in development. >>

Friday, January 16, 2015

Expert: How retailers can do more with mobile

Over the 2014 holidays ecommerce increased by roughly 18% according to comScore; mobile devices were a significant part of that growth. How important is mobile becoming for retailers and brands? >>

Thursday, January 15, 2015

Research shows 2014 Android mobile app sales growth significant

UK shoppers were significantly more mobile this festive season as new figures released by mobile apps specialist NN4M reveal. >>

Thursday, January 15, 2015

Marin: Half of paid search now mobile

Marin Software has released new data that shows the importance of mobile for search marketers. According to the report not only are one-third of paid search conversions coming from mobile devices but about half the paid search spend is going to mobile. >>

Wednesday, January 14, 2015

PayPal launches BlackBerry app

With the launch of its app for BlackBerry users, PayPal is now touting itself as being available on all major mobile platforms. >>

Tuesday, January 13, 2015

appFigures: Google passes Apple in apps race

Over the past year the various app stores have shown significant growth. In fact Amazon grew their app store by 90% (293,000 apps), but they still lag far behind both Apple (1.21 million apps) and Google (1.43 million apps). >>