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BizReport : Mobile Marketing

Mobile Marketing

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Wednesday, May 25, 2016

Survey: Brands leaving app money on the table

Not updating apps could be costing businesses money. That's the takeaway from a new Apptimize survey which indicates only one-third (32%) of businesses offer fresh - weekly or bi-weekly - app content. That lack of fresh content could be keeping consumers from engaging with apps over a long period of time. >>

Monday, May 23, 2016

Study: Texting could save customer relationships

Ovum and tyntec have partnered on a new study that indicates mobile, specifically texting and chat apps, could save brands' customer relationships. According to the data about half of consumers surveyed say they 'are interested' in texting options for customer service. >>

Wednesday, May 18, 2016

Reports: App usage on the up

Two new reports are breaking down how consumers are engaging with apps over time. >>

Wednesday, May 18, 2016

Expert: Look for more from mobile apps

It's no secret that the mobile space is blowing up, but it is interesting to note that through the skyrocketing of usage, the app space continues to push forward as well. One expert says that growth will continue to be important for brands. >>

Wednesday, May 18, 2016

Online and mobile banking helps youngsters to save

Online and mobile banking tools are helping youngsters save money, according to new research released by Halifax Savings. >>

Tuesday, May 17, 2016

Ad Roundup: Solutions aim to give retailers more insight

In today's roundup, micro-influencers, increased target and a payments/reward system are up and running for marketers and brands. >>

Tuesday, May 17, 2016

What the app explosion means for marketers

In the past, experts have decried app growth, with many insistent the mobile web was the most important aspect of the mobile space. Instead of the death of apps, however, we're seeing more and more apps and more app usage. >>

Monday, May 16, 2016

Study: Women spent more than men for Mother's Day

Turns out moms (and daughters) spent more on Mother's Day than men did. That's the word from NetElixir. The search marketing hub took at look at spending leading up to the holiday. >>

Friday, May 13, 2016

Reports highlight app usage, engagement

App usage continues to rise, but keeping apps in-use for longer periods of time continues to be a problem for developers and brands. Two reports highlight how consumers are now using apps. >>

Thursday, May 12, 2016

Erosion of spare personal time driving growth in on-demand apps

New survey findings from equity crowdfunding platform Seedrs points to the erosion of spare personal time as the driver behind the growth in development of on-demand apps. >>

Thursday, May 12, 2016

Mobile banking users in UK overwhelmingly happy with service

New data from Juniper Research reveals that mobile bankers in the UK and US are, on the whole, happy with the service they are getting from their banks. However, the data also serves as a warning to banks that bad banking experiences on mobile will see customers defect. >>

Wednesday, May 11, 2016

83% open retailer emails during morning commute

Bleary eyed and hugging coffee they might be, but the best time for retailers to reach consumers by email is during their morning commute, according to a new study from retail marketing agency Leapfrogg. >>

Tuesday, May 10, 2016

Survey: Brands aren't ready for mobile

While many brands have pushed quickly into the mobile space, one new survey suggests those brands aren't ready for the expectations of their mobile customers. According to SiteCore's survey 4 in 10 mobile brands don't have an actual mobile strategy. >>

Tuesday, May 10, 2016

Ad Roundup: Solutions for extended reach

In today's advertising roundup, three new solutions that are set up to help brands better reach their consumers, wherever those consumers are - online or in mobile. >>

Tuesday, May 10, 2016

Screen size matters to app engagement

Size matters when it comes to app engagement. At least, that's the take out from mobile engagement platform Localytics' latest research;. >>

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