BizReport : Mobile Marketing

Mobile Marketing

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Thursday, May 15, 2008

Survey: Rich Media Ads to reach $2.7 billion Euros

Online marketers can expect the rich media ad space on mobiles to continue growing over the next four years. According to a recent survey, rich media ads are expected to account for Euro $2.7 billion of the mobile ad spend by 2012. >>

Wednesday, May 14, 2008

Is free the key to mobile video adoption?

The mobile web is still a developing entity for both consumers and marketers, which is one reason that some marketers are slow to adopt the medium. However, many reports indicate that ignoring mobile could be a huge faux pas for advertisers. So, how should marketers approach? >>

Tuesday, May 13, 2008

Nielsen: Social networkers are going mobile

Social networkers aren't content in going online with their friends; they want to take their friends mobile. According to a recent Nielsen Company report, just over 4 million US consumers access their favorite social sites via their mobiles. >>

Friday, May 09, 2008

GoldSpot Media, Denuo partnering for mobile targeting

Targeting consumer behavior through the behavior of marketers in the mobile space could become the next hot marketing trend. GoldSpot Media, a mobile marketing firm, and Denuo, the mobile metrics arm of Publicis Groupe, have formed a partnership to study advertisers' behaviors so they can better relate to consumers. The partnership will ultimately enhance mobile video ad options for GoldSpot. >>

Thursday, May 08, 2008

JupiterResearch: Why you should go mobile now

According to a recent report from JupiterResearch marketers are taking too long in their addition of mobile platforms. The report indicates that only about 20% of marketers are currently in the mobile space. According to Jupiter, the other 80% of marketers are missing the boat. >>

Tuesday, May 06, 2008

Nielsen: Mobile increases online audience by 13%

Don't forget about mobile when trying to improve the ROI of your campaigns and brand recognition. According to a recent Nielsen Company report, mobile helped online marketers increase their reach by about 13%. >>

Monday, May 05, 2008

Marchex to provide in-call mobile ad solutions

Mobile marketers could obtain a little help from local advertising company Marchex. The advertising solution will begin offering in-call advertising for mobile marketers. AdMob, Ringleader Digital and 4INFO have all signed on for the platform. >>

Friday, May 02, 2008

Is in-call the next big thing?

Catching consumers' attention during a phone call could be easier than you think, and it could increase the ROI of ad campaigns. In-call advertising is nothing new in the marketing sector but advanced targeting and mobile options are making in-call a better call for most advertisers. >>

Thursday, April 24, 2008

Goldspot lauches mobile TV platform

Mobile marketers who have questions about how best to incorporate mobile television into their advertising opportunities may benefit from a new platform offered by Goldspot Media. The mobile marketing company has launched the "Trial-In-A-Box" platform which allows marketers to try mobile television ads to learn which options are most suitable. >>

Thursday, April 24, 2008

Google introduces mobile image ads

Google has announced a new advertising format designed for mobile phones. >>

Friday, April 18, 2008

JupiterResearch: Wireless users not interested in premium music

Marketers interested in capturing wireless subscribers attention by offering music may want to try another tactic. According to a recent report from Jupiter Research nearly 75% of subscribers aren't interested in premium music offerings. >>

Wednesday, April 16, 2008

M:Metrics: 3/4 of men reply to SMS messages

The amount of consumers responding to messages sent via text message is increasing. According to a recent report from M:Metrics, in Western Europe nearly 40% of males aged 18-34 log on to the mobile web and 9% of those respond to SMS message ads. >>

Monday, April 14, 2008

Virgin Mobile, Limbo enter content partnership

Mobile community Limbo has entered into a 1-year partnership deal with Virgin Mobile to provide it's 5 million users with unique content; a move that should entice more advertisers to move into the wireless space. >>

Friday, April 11, 2008

Itsmy.com reaches the million-user mark

The mobile social space is filling up face and advertisers need to take notice. According to company data from itsmy.com, the mobile social network has signed its one-millionth user to the ad-supported platform. >>

Thursday, April 10, 2008

ChaCha enables voice-based mobile search

Forget about trying to compete in the super competitive search engine wars. One so-called "alternative" search engine is refocusing their efforts on the mobile web in an effort to gain a surer foothold in the market. Part of the change has been to enable voice-based mobile search. The voice-based model allows consumers to ask questions as if they were speaking to a friend. The questions are answers a few minutes later via text message. >>

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