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BizReport : Mobile Marketing

Mobile Marketing

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Monday, October 20, 2014

YouGov: Mobile commerce confidence grows among consumers

Recent research from Unique Digital and YouGov reveals that 'search and purchase' now exceeds 'search only' on mobile as mobile transactions continue to rise and consumers become more comfortable with mobile commerce. >>

Thursday, October 16, 2014

Teens comfortable with voice search, adults feel like 'geeks'

If I were to ask you to perform a search on your smartphone right now, would you type it or speak it? A recent study by Google into voice-search habits in the U.S. suggests that if you type in your search you are probably old. >>

Thursday, October 16, 2014

Study: Mobile ads pushing more purchases

Mobile devices have been shown to push more interaction from shoppers in-store - from product research to coupon downloading - but one new study indicates there is a shift in m:commerce. The study, from Marin Software, indicates mobile is shifting from influencer to converter. >>

Thursday, October 16, 2014

Shift: More circulars being read online than off

The online space has changed a lot from how we watch television and get our news to how we stay in touch with distant friends and family. Now there is another change: new data out from Retale an Placed shows more ad circulars are being read in digital formats. >>

Thursday, October 16, 2014

94% of leisure travelers now pack at least one mobile device

Tickets? Check. Passport? Check. Currency? Check. Travelers preparing for a vacation ensure they have everything they need before they leave the house. Today, another item is on the list of must-haves - a mobile device - which acts as a concierge, guide and companion. >>

Wednesday, October 15, 2014

Mobile gamers' spending and behavior highlighted in new study

A new study from Everyplay, the mobile-sharing division of game engine marker Unity, reveals who spends the most on mobile games and how they find new games to play. >>

Tuesday, October 14, 2014

Reports: Mobile, social hot for the holidays

Look for more conversions this holiday season from the mobile and social sectors. That is the takeaway from new data out from MarketLive. According to their forecast about one-third of holiday shoppers will buy gifts via mobile devices while nearly half say they're likely to buy based on social media referrals. >>

Tuesday, October 14, 2014

Mobile the device of choice among Millennial Moms

Millennial moms are empowered by technology, finds a new study Millennial Media for mobile ad agency Ansible, and use several devices depending on their location. >>

Tuesday, October 14, 2014

Google app aims to help marketing newbies learn the basics

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Friday, October 10, 2014

Mobile shoppers struggling with apps and want in-app customer care

Consumers are increasingly using mobile apps to help them in their shopping journey but, according to new research from Contact Solutions, those mobile shoppers have high expectations when it comes to customer care. >>

Friday, October 10, 2014

Study reveals how many times a day Brit smartphone users pick up their device

Between the moment they wake up, to the time they go to bed, the average smartphone user in the UK carries out a whopping 221 tasks on their device every day, according to new research released by TecMark. >>

Thursday, October 09, 2014

Lack of mobile tech costing restaurants millions per year in revenue

Restaurants that fail to implement technology to speed up bill payment, personalize service and increase loyalty are missing out on millions per year in revenue, according to new research commissioned by Edelman Berland and released by Velocity. >>

Thursday, October 09, 2014

Consumers want, and will use, live chat customer service on mobile

New research from customer engagement firm Moxie reveals that live chat as a customer service channel should not be limited to websites as more mobile users now expect the option to be available to use from their devices. >>

Wednesday, October 08, 2014

Where is your most engaged website traffic coming from?

Where does your website's most engaged traffic come from? Megalytic had a go at trying to answer this question with some interesting results. >>

Tuesday, October 07, 2014

Ad RoundUp: Email, Data, Mobile enhancements

In today's roundup: data and mobile enhancements and a new way to pay for email campaigns. >>

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