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BizReport : Mobile Marketing

Mobile Marketing

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Wednesday, September 28, 2016

UK consumers will have 12 billion click-to-call conversations this year

While it might appear as if smartphones are used for anything but phoning someone up, new research from mobile advertising analytics firm Marchex shows that there are still many in the UK who do use their mobile device to talk to businesses. >>

Tuesday, September 27, 2016

Consumers increasingly comfortable with mHealth options

People are becoming a lot more comfortable using a mobile device to manage their health, according to new research from communications firm Ketchum, with more than half using their smartphone to communicate with medical practitioners. >>

Monday, September 26, 2016

Study finds 2/3s purchase via mobile

There has been a significant increase in mobile commerce over the past few years, and new data from HookLogic finds that more than two-thirds (67%) of shoppers have now made a purchase via a mobile device. >>

Monday, September 26, 2016

Reports: Mobile, deals important to shoppers

With the holiday season coming on fast, two new reports may shed light on how merchants can engage shoppers. >>

Thursday, September 22, 2016

Study: Dark social key to seasonal sharing

Several reports have highlighted consumers' penchant for using multiple devices to research new products online, but one new report is taking that trend farther. According to new RadiumOne data, holiday shoppers are not only using devices to find product information but to share deals and products with their friends. >>

Thursday, September 22, 2016

Report IDs value of Pokemon Go players

While many people think of the Pokemon Go craze as just another mobile game, there is some value for businesses. According to new data out from Slant Marketing most players (82%) they surveyed have visited a business while playing the game. >>

Thursday, September 22, 2016

Native ads: Position of disclosure can affect click-through rate

How do publishers approach the business of including disclosure within native advertising on mobile? That's a question Polar seeks to answer in a new report. >>

Wednesday, September 21, 2016

Consumers: Smartwatches ugly and expensive

While early adopters rave about smartwatch purchases, the craze hasn't caught on in the way many mobile developers were hoping - and the cost is part of the problem. That's the takeaway from new First Insight data, which found the sweet spot for pricing on these items is under $200. >>

Tuesday, September 20, 2016

Report finds heavy over-spending in BYOD reimbursements

Employees using their own devices - smartphones, tablets, and laptops - in the workplace is not new, but one report finds that some businesses are overpaying in the reimbursements for those devices. >>

Monday, September 19, 2016

SAP adds function to HANA platform

A significant update to SAP's HANA platform is being released which should give digital brands increased functionality to build and extend their app offerings. >>

Thursday, September 15, 2016

Study: Millennials show strong preference for texting

Whether with friends or a favorite business, Millennials like texting. That's the takeaway from new OpenMarket data which indicates nearly three-quarters (72%) of Millennials text at least 10 times daily, and most 'prefer' text-based communications from businesses. >>

Thursday, September 15, 2016

Mobile dominating UK retail landscape

Mobile commerce in the UK is surpassing desktop, according to new research from Criteo, while apps drive a bigger percentage of shoppers towards purchase than the mobile web. >>

Wednesday, September 14, 2016

Study: App install spending up 54%

Brands and spending more for app installs. That's the word from new Kenshoo data which shows that the app install ads for Facebook and Instagram increased more than 50% globally between 2015 and 2016. In Q2 2016 total clicks for app install ads increased 95%. >>

Wednesday, September 14, 2016

Mobile search precedes in-store purchases

Seventy percent of in-store purchases are preceded by a check on mobile, according to the findings of a new study from Google and market research firm Purchased. >>

Wednesday, September 14, 2016

Expert: What Apple's new features really mean for brands

With Apple's updates to their iOS platforms, new phones, and other device upgrades, many brands are now wondering how to make Apple's upgrades work better for them. One expert dives into the details. >>

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