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BizReport : Mobile Marketing

Mobile Marketing

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Friday, October 24, 2014

Study: Retailers aren't ready for next-gen tech

Retailers aren't ready for the next generation of shopping technology. That's the takeaway from new data out from Mozu which indicates nearly three-quarters (69%) of retailers aren't integrated with omni-channel solutions; about one-third say they haven't even considered such integration. >>

Friday, October 24, 2014

Expert Advice: Invest in Near Field Communications

On Black Friday both on and offline retailers will experience a huge spike in traffic - there will be buyers for everything from new jeans to new cars. The key is for retailers to market correctly before shoppers enter their doors, and according to one expert Near Field Communications is one way to push those traffic and conversion numbers. >>

Friday, October 24, 2014

Top struggles for email marketers

A new study out from FOLIO and sponsored by Lyris indicates email marketers continue to struggle - not with advanced segmentation or targeting, but with basic email practices like building lists. >>

Thursday, October 23, 2014

Study finds mobile payments high on consumers' minds

Mobile access to content, email and social networks is pushing consumers' want of mobile access across that board. That's the takeaway from a new study which indicates about one-third of consumers are interested in mobile payments options while about half say they'd switch their mobile to an iDevice just to access Apple Pay options. >>

Thursday, October 23, 2014

Adobe: More online TV watched on smartphones than tablets

Adobe's latest Video Benchmark Report reveals the hefty rise in online media streaming with smartphone overtaking tablets for the first time as the device on which to watch streaming content. >>

Wednesday, October 22, 2014

Ad Roundup: Launches to increase mobile, social capabilities

The mobile and social spaces are heating up this month; three new product launches could set brands up to increase their mobile and social reach in time for the holiday season. >>

Tuesday, October 21, 2014

Forecast: 27% of holiday buys could be 'lost' to abandoned carts

Just in time for the busy holiday shopping season, next-gen payment and SaaS hub Jumio is releasing BAM Checkout. It's a mobile solution set up to simplify mobile transactions and reduce fraudulent purchases. >>

Tuesday, October 21, 2014

Ad Roundup: Mobile video and retargeting solutions

Mobile continues to be a heavy hitter, and two releases should help brands better utilize their mobile presence. >>

Tuesday, October 21, 2014

Multitasking activity during TV viewing has little to do with the show being watched

Multitasking on other devices while watching television is a well-known phenomenon but, according to new data released by TiVo, the activities being conducted on mobile devices and laptops have little to do with the television program being watched. >>

Monday, October 20, 2014

YouGov: Mobile commerce confidence grows among consumers

Recent research from Unique Digital and YouGov reveals that 'search and purchase' now exceeds 'search only' on mobile as mobile transactions continue to rise and consumers become more comfortable with mobile commerce. >>

Thursday, October 16, 2014

Teens comfortable with voice search, adults feel like 'geeks'

If I were to ask you to perform a search on your smartphone right now, would you type it or speak it? A recent study by Google into voice-search habits in the U.S. suggests that if you type in your search you are probably old. >>

Thursday, October 16, 2014

Study: Mobile ads pushing more purchases

Mobile devices have been shown to push more interaction from shoppers in-store - from product research to coupon downloading - but one new study indicates there is a shift in m:commerce. The study, from Marin Software, indicates mobile is shifting from influencer to converter. >>

Thursday, October 16, 2014

Shift: More circulars being read online than off

The online space has changed a lot from how we watch television and get our news to how we stay in touch with distant friends and family. Now there is another change: new data out from Retale an Placed shows more ad circulars are being read in digital formats. >>

Thursday, October 16, 2014

94% of leisure travelers now pack at least one mobile device

Tickets? Check. Passport? Check. Currency? Check. Travelers preparing for a vacation ensure they have everything they need before they leave the house. Today, another item is on the list of must-haves - a mobile device - which acts as a concierge, guide and companion. >>

Wednesday, October 15, 2014

Mobile gamers' spending and behavior highlighted in new study

A new study from Everyplay, the mobile-sharing division of game engine marker Unity, reveals who spends the most on mobile games and how they find new games to play. >>

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