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BizReport : Mobile Marketing

Mobile Marketing

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Thursday, December 18, 2014

Experts: App usage will change in 2015

Most people think of mobile in terms of SMS messaging or even mobile browsers, but some data suggests 2015 will become the year mobile turns to 'app first', especially on the retail front. Retail apps have been gaining popularity throughout 2014, one report shows most (73%) of shoppers are 'likely to shop' with retailers offering mobile apps. >>

Thursday, December 18, 2014

Survey reveals the odd places consumers shop by mobile

While it comes as no surprise that UK consumers are some of the top mobile shoppers in Europe, where they do their mobile shopping is a bit of an eye-opener. >>

Wednesday, December 17, 2014

Report: News, media sites opening slow in mobile

For years we've read that people will click off a website if it doesn't load within a couple of seconds. The same hold true for mobile sites, and yet according to one new report many news and media outlets - who theoretically have page-load times mastered - are still delivering slow load times over mobile browsers. >>

Tuesday, December 16, 2014

Report: Mcommerce to skyrocket in 2015

More than 4 million mobile barcodes were scanned via mobile shopping apps over the Thanksgiving Weekend and Cyber Monday, according to Scandit. According to researchers in some cases the scans were 40 times higher than 2013 scanning numbers. >>

Tuesday, December 16, 2014

Study: The demographics most at ease with payment options

The numbers of online and mobile shoppers may be growing with each day, but one new report indicates while many are shopping many are also not trusting of stores, banks and payment options. >>

Monday, December 15, 2014

Brands not reflecting TV ad products on website homepage

To promote consistency across advertising channels, and increase conversions, brands should be using products advertised in their television ads on their homepage. However, recent research from Wywy reveals that many brands are not creating that seamless bridge between television and online. >>

Monday, December 15, 2014

Expert: What Apple Pay means for retailers

First it was PayPal disrupting how people paid for goods online, then that blip about Bitcoin and now everyone is talking about Apple Pay and how it will change how consumers buy products online and in physical stores. One expert weighs in on what Apple Pay means for retailers. >>

Monday, December 15, 2014

RadiumOne's mobile trends to watch in 2015

Over the past couple of years mobile has become a big deal for online brands, but according to one expert mobile will become even bigger in 2015. Here are his trends that mobile marketers need to be ready for in 2015. >>

Monday, December 15, 2014

Report: American viewers worth 6 British video viewers

While international online video viewers are streaming more and watching for longer periods of time, advertisers are getting more from ads seen by American viewers. That is the takeaway from a new JW Player report which indicates US viewers are worth 6 British viewers in advertising dollars. >>

Friday, December 12, 2014

Survey: When consumers do - and don't - want to use mobile pay options

There has been a lot of buzz lately about the importance of new mobile payment options like Apple Pay and even Bitcoin. One survey has gone to the ground to see what consumers think about mobile payment options, and the results may surprise you. >>

Friday, December 12, 2014

Expert: How shoppers will engage with brands in 2015

There is a new idea out there that consumers have become 'mobile first', or that they look at mobile screens before PC, television or other outlets. According to eMarketer Americans are spending at least 3 hours per day on mobile devices. One expert offers his insight on what this means for brands heading into 2015. >>

Thursday, December 11, 2014

Mobile Roundup: Solutions to ease mobile ad friction

Three new solutions into the mobile space this week could lessen the friction felt between brands in the mobile space and ad platforms. >>

Thursday, December 11, 2014

Ecommerce Roundup: Cyber Week nets 5 $1b days, mobile skyrocketing

So far the holiday season has lived up to expectations. According to new data out from comScore online holiday commerce is up nearly 20% for the year so far, with Cyber Week, alone, netting 5 separate $1 billion days. This week's Green Monday brought in $1.6 billion in online sales. >>

Wednesday, December 10, 2014

3 Mobile approaches to use in 2015

Mobile advertising is coming into its own, according to several experts. While mobile consumers have led the way to date, one expert believes 2015 will be the time advertisers begin to catch up, thanks to better targeting and analytic options. >>

Wednesday, December 10, 2014

Reports underline mobile's importance

B2X has released a global study that shows Americans are basically attached to their smartphones. That along with trends found by Monetate and Ebates are indicators that mobile will continue to be highly sought after in 2015. >>

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