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BizReport : Mobile Marketing

Mobile Marketing

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Thursday, April 23, 2015

Mobile Roundup: App releases focus on connection, analysis

Two new releases into the mobile space are adding more focus to consumer connection and brands' ability to analyze activity. Details in today's mobile roundup. >>

Thursday, April 23, 2015

How mobile will change in 2015

Some experts are saying the Year of Mobile is finally upon us. That, of course, will be determined later. What we know right now is that mobile is changing how consumers, brands and publishers interact. One expert believes messaging will change in three ways over the coming year. >>

Wednesday, April 22, 2015

Google reveals 4.7% uptick in proportion of mobile-friendly websites

Google's recent mobile-friendly algorithm changes can not have escaped digital marketers' attention. But has the search engine seen an uptick in the proportion of websites that are now mobile-friendly? >>

Wednesday, April 22, 2015

Expert: Why omnichannel needs to be a priority

According to experts across online and offline channels, an omnichannel strategy is one of the most important strategies a brand can implement. This new language could push revenue levels. Here is what you need to know about omnichannel. >>

Tuesday, April 21, 2015

Report: State of mobile travel

Online may not be the new destination of choice for travel-minded people. That according to a new infographic out from AppLift. According to their conclusions mobile is the place more travelers go first when planning a trip. >>

Monday, April 20, 2015

Smartwatches: time for a new ad format

They may be small and users may only engage with them in short bursts, but smartwatches are set to attract millions in advertising spend within the next four years, according to a new forecast from Juniper Research. >>

Monday, April 20, 2015

Mobile Roundup: Commerce, security options released

In today's mobile roundup, a trio of releases set up to help consumers find the things they want through the mobile space - from retail therapy to increased security. >>

Thursday, April 16, 2015

Study: Utility apps take most of ad spend

When it comes to the app marketplace much of the advertising spend is going to utilities, not games. That according to new data out from PapayaMobile's AppFlood. Based on numbers from Q1 2015, AppFlood found that 60% of the ad spend is put into utility apps. >>

Thursday, April 16, 2015

Banks missing out by focusing mobile banking ads on television

Research from advertising network BuzzCity reveals that mobile payments are soaring despite banks' failure to inform customers of the mobile facilities available to them. >>

Thursday, April 16, 2015

Will 2015 be The Year of Mobile?

Next week Google will implement changes to their SEO algorithms that will likely have lasting implications for brands around the world. But, according to one expert, these changes could be a very good thing for brands that are prepared. >>

Wednesday, April 15, 2015

Survey: M:Commerce lagging behind fraudsters

Only about one-quarter (23%) of merchants currently accept mobile wallet payments according to the 2015 Mobile Payments & Fraud Survey, but the most interesting news: mobile fraud is accelerating faster than mobile retailers are implementing practices to stave that growth. >>

Wednesday, April 15, 2015

Mobile just the ticket: By 2019 1 in 2 tickets will be purchased with mobile

Within the next five years, 1 in 2 digital ticketing transactions will be via mobile, according to a new forecast released by Juniper Research. >>

Wednesday, April 15, 2015

Ad Roundup: TV, mobile and B2B tools

In today's advertising roundup: a B2B brand is re-branding while two new partnerships should smooth the way for advertisers in the TV and mobile spaces. >>

Tuesday, April 14, 2015

Research: British mobile spend to soar but retailers unprepared

Within the next decade almost £1 in every £7 spent in British stores will be transacted via mobile, according to new research released by Barclays. However, many retailers are not prepared for this change in purchasing behavior. >>

Monday, April 13, 2015

Mobile prompts rethink of in-store retail marketing strategies

In-store shopping remains an important sales channel, but mobile is disrupting traditional in-store marketing and retailers need to rethink their in-store strategies, according to new research from retail strategy and marketing firm InReality. >>

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