BizReport : Mobile Marketing

Mobile Marketing

Friday, March 07, 2014

Study: Mobile users want home screen options

Turns out mobile users want more from their devices. And the more is starting with customized home screens. That is the takeaway from a new infographic out from Mobile Posse and Phoenix Marketing International. According to their findings upwards of 40% of mobile users are 'interested' in home screen options. >>

Friday, March 07, 2014

Research reveals consumers juggle multiple devices throughout the day

The more devices a person owns, the more they are likely to juggle between them throughout the course of a day, according to new research commissioned by Facebook and conducted by market research firm GfK. >>

Friday, March 07, 2014

Americans abandon purchases in-store after 8 minutes waiting in line

Forming an orderly queue at the checkout isn't something today's consumers want to do. New research from Omnico Group reveals that eight minutes is as long as Americans will tolerate standing in line, after which they will simply abandon the store. They are, however, slightly more patient than their British counterparts. >>

Thursday, March 06, 2014

2013 saw 30% of ecommerce traffic come from mobile

If your business hasn't yet optimized its website for mobile, then perhaps new data from ShopVisible will help convince you that if you don't you are losing out of a lot of customers and sales. >>

Wednesday, March 05, 2014

BaseKit: UK SME websites 'prehistoric'

Yet more research reveals that businesses aren't keeping up with the demands of consumers when it comes to their digital marketing. A survey in the UK from BaseKit finds that many websites are out of date in what is now an age of mobile. >>

Wednesday, March 05, 2014

WaPo taps Polar for native ads

Chalk up another sign that native advertising is taking over the world: The Washington Post has tapped Polar to provide native, in-stream mobile ads as well as their native ad program BrandConnect. Initial premium advertisers in the BrandConnect program include Audi, IBM and Land Rover. >>

Tuesday, March 04, 2014

Just 16% of consumers use mobile wallets for in-store payments

A new study highlights the slow adoption of mobile wallets by consumers and retailers alike, while a new device for the iPhone enables users to pay with their phone via any magnetic card reader. >>

Monday, March 03, 2014

Report reveals mobile's leading role in movie selection and ticketing

The Interactive Advertising Bureau's Mobile Center, InMobi and Decision Fuel teamed up to take a look at the role that mobile plays in the selection of movies and ticket purchase. >>

Sunday, March 02, 2014

Few FTSE100 companies implement responsive web design

New research from The Search Agency reveals that few of the FTSE100 companies are readied for the mobile marketing age. >>

Friday, February 28, 2014

Q&A: Digital agency Overit talks mobile apps and why you need one

Businesses, big and small, are coming to realize that if their digital campaigns don't feature mobile they're alienating consumers and missing out on sales. But just how far into the mobile realm do businesses need to venture. Is having a mobile-optimized website enough? What about developing apps? >>

Thursday, February 27, 2014

Miniscule number of mobile gamers contribute to in-game revenues

The vast majority of mobile gamers playing freemium games never contribute to revenue through in-game purchases, according to new research from mobile app analytics platform Swrve. >>

Wednesday, February 26, 2014

Zumobi's release offers content, messaging in-app

According to recent eMarketer data most execs believe mobile apps work best when communication is the key component. A new release from Zumobi could help brands better communicate with their consumers by putting both content and messaging in-app. >>

Wednesday, February 26, 2014

Consumers equate mobile with smartphones, not tablets

New research provides some unique and interesting insights into the role of mobile in the lives of consumers and their thoughts on opting in to mobile communications from brands. >>

Wednesday, February 26, 2014

Shopping via PC falls in favor of mobile

As shopping has moved into the online space, physical stores have seen a downturn in traffic. However, as new international research from PricewaterhouseCoopers reveals, it's the turn of the PC to suffer as consumers shift their shopping behavior to mobile. >>

Tuesday, February 25, 2014

42% of UK mobile searchers use click-to-call in ads

Businesses that don't include a click-to-call option in mobile search risk losing customers, according to new research from Google conducted by Ipsos. >>