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BizReport : Mobile Marketing

Mobile Marketing

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Friday, August 29, 2014

Top 3 retail tips to personalize across channels

In the long-term, retailers must invest in advanced personalization that will create a memorable shopping experience. The right solution will gather insightful data about the customer's shopping behavior, preferences and past purchases and from there, create meaningful content and product recommendations that resonate with the individual shopper. One expert offers his top 3 tips to better improve retail personalization across channels. >>

Wednesday, August 27, 2014

Release makes push notifications actionable

Urban Airship is pushing a new kind of ad option out to brands today - through push notifications. The mobile management hub has created a cross platform support system for brands' widgets and interactive notification tools that push to users' phones or mobile devices. >>

Wednesday, August 27, 2014

Study reveals impact of mobile use on Japanese students' grades

A survey by the Japanese government has shed some light on the effect of extended mobile use on children's school test results. >>

Tuesday, August 26, 2014

Mobile commerce boosts e-commerce spending in Q2 2014

Mobile commerce is helping to improve overall ecommerce spending figures, according to new data released by comScore, despite mobile commerce remaining a small percentage of total digital commerce. >>

Tuesday, August 26, 2014

U.K. consumers use mobile to research, shop more than any other nation

Marin Software has identified the U.K. as being the nation that uses mobile to research purchases and shop more than any other. >>

Monday, August 25, 2014

76% of UK's top tech and telecoms brands now have mobile-optimized website

Findings of a recent study from the Internet Advertising Bureau illustrate the increased awareness of the marketing potential of apps and mobile technology as more consumers use mobile to access the Internet. >>

Thursday, August 21, 2014

Mobile email orders up but revenue down

Poor user experience could be what is to blame for a drop in revenue from mobile email orders despite consumers making a lot more purchases from email opened on a mobile device. >>

Wednesday, August 20, 2014

How to be sure SaaS options are right for you

As more brands move more of their business online, software as a service (SaaS) options are also being adopted. But, how can you be certain the SaaS option that seems right for your brand is actually the best fit? One expert offers her opinion. >>

Wednesday, August 20, 2014

Ad Roundup: Making mobile, social, video simpler

Two new solutions in the online space are focusing on simplifying brands' reach into mobile, social and video. >>

Wednesday, August 20, 2014

Report: Retailers' investment in mobile paying off

Mobile is becoming increasingly important to retailers around the globe - shoppers are using mobile devices in-store to compare prices, they are researching product availability and specs from mobile before purchasing. This has pushed more retailers into the mobile space in a big way, and new data out from the e-tailing group indicates a few are winning at mobile. >>

Wednesday, August 20, 2014

Latest mobile network tests find Vodafone wanting

The latest mobile network tests by RootMetrics reveals which UK networks are the best, and worst, across a multitude of functions including coverage, network speed and call performance. >>

Tuesday, August 19, 2014

Ad Roundup: Sales tools and caller response

Two releases into the online space this week should help sales people bring more leads through the sales funnel and to create a better experience for consumers across channels. >>

Tuesday, August 19, 2014

3 Questions with OpenMarket's Steve French

The mobile space is exploding with activity from both consumers and marketers, and is expected by many to have a big impact on the holiday season as well as back to school shopping. One expert weighs in with his thoughts on how mobile is shaping the online space. >>

Tuesday, August 19, 2014

Mobile, not social, is the channel Millennials use to shop for cars

A recent study from AutoTrader.com finds that social media is not driving car purchases, with just 1% using such sites to buy a vehicle. Mobile, on the other hand, is becoming a significant car-buying channel, particularly among Millennials. >>

Tuesday, August 19, 2014

UK app market reaching saturation point?

Average monthly downloads of mobile apps has fallen during 2014, according to a new report from business consultancy Deloitte, signaling the market may have reached saturation point. >>

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