BizReport : Mobile Marketing

Mobile Marketing

Thursday, February 26, 2015

App channel worth over £4 billion to UK brands

Apps are now worth 24% more to UK brands than they were a year ago, according to new research from Conjure that reveals apps are now worth more than £4 billion a year to brands. >>

Wednesday, February 25, 2015

UK: 40% of online sales made via mobile device

Growing consumer confidence in mobile technology is driving buying via smartphones and tablets, according to new data released by IMRG. >>

Tuesday, February 24, 2015

UK: Overall mobile spending to increase 10% to 2016

Mobile spending is growing at four times the rate of online shopping in the U.K. as consumers take to the new channel, according to recent research from PayPal and market research firm Ipsos. >>

Monday, February 23, 2015

'Appdiction' on the rise

Smartphones are changing lives. However, there are concerns that rising addiction to mobile phones is altering real-life relationships as 'appdiction' increases and more people find themselves unable to detach from their device. >>

Monday, February 23, 2015

U.K. media agency employees lack mobile privacy knowledge

Research from the Internet Advertising Bureau (IAB) has found that while general mobile advertising knowledge among UK agency employees is increasing, many still have no idea about how to comply with mobile privacy or brand safety. >>

Friday, February 20, 2015

Mobile trends to watch in 2015

According to many experts mobile is set to give an extra push not just to retail but across the board. From advertising opportunities to commerce solutions and additional ways for brands to connect with their consumers. One expert lays out what brands should watch for in mobile this year. >>

Thursday, February 19, 2015

Platform offers mobile options without the game

Gaming is a big part of both the online and mobile spaces, but there are brands and consumers out there who don't want the game aspect. Or, at least, don't want everything to be about games. AppLift's new acquistions gives marketing the mobile aspect with the addition of gaming. >>

Thursday, February 19, 2015

Neustar: Trends to watch in mobile, social, video

Neustar recently released the 2015 Media Intelligence Report, which breaks down trends in the digital space so that brands can ensure their strategies are in tact. One Neustar expert is breaking down how mobile, video and social will impact brands this year. >>

Tuesday, February 17, 2015

Consumers need education in mobile payment technology

When Wakefield Research surveyed U.S. consumers about mobile payments more than half wanted more stores to enable technology to allow payment with smartphones but, at the same time, many were unfamiliar with such payment options. >>

Monday, February 16, 2015

Rugby fans multi-tasking on mobile during matches

Sports fans are not just focused on the big screen, but many are also glued to a smaller screen, too. According to new research, over half of rugby fans multi-task on a smartphone while watching the game on television and even in the stadium. >>

Monday, February 16, 2015

Study: Shoppers want mobile alerts, not location targeting

Online and mobile shoppers like their email discounts and online coupons. But, according to one new report, they aren't so keen on retailers tracking them via mobile location targeting. According to the study more than half of online/mobile shoppers choose to buy online because they get better deals than if they shop in-store. >>

Monday, February 16, 2015

iPhone 6 Plus: Bigger screen equals bigger bills

A recent mobile analytics report suggests iPhone 6 Plus owners use a lot more data than other iPhone users. >>

Friday, February 13, 2015

How to implement a bigger mobile wallet strategy

Currently, Forrester Research reports that more than half of U.S. consumers put loyalty and coupons as the top priorities for their mobile wallet usage. What's at the bottom? Payments. >>

Friday, February 13, 2015

79% of brands plan proximity marketing investment in next six months

Proximity marketing is set to explode with 99% of respondents to a study commissioned by Airspace already considering investment in the technology. Does that figure sound too high? Airspace CEO Ian Malone does not think so. >>

Friday, February 13, 2015

Brits love mobile for Valentine's Day research, shopping

Consumers researching and buying gifts or experiences for Valentine's Day are making good use of digital technology, according to recent research from RadiumOne, with mobile a popular choice. >>