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BizReport : Mobile Marketing

Mobile Marketing

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Thursday, October 30, 2014

Mobile Roundup: iOS users converting more, device adoption continues to grow

While both men and women are making mobile purchases, one new report shows which gender is most likely to complete a mobile purchase - and for how much. Another report breaks down how mobile devices are changing how brands should look at ecommerce. >>

Thursday, October 30, 2014

Apple Pay, HCE to drive NFC-based contactless payments

Host Card Emulation and Apple Pay will be the key drivers of NFC mobile payments this decade, according to a new forecast released by Juniper Research that pegs the number of NFC users come 2019 to be around 516 million. >>

Wednesday, October 29, 2014

Study finds omnichannel strategy can drive more revenue

There are two new studies out this week that indicate a multi- or omni-channel strategy can help retailers drive local traffic to their stores - rather than into online boutiques. Even 'boutiques' the size of Amazon. G/O Digital researchers looked at both omnichannel campaigns and local mobile strategies to come to their findings. >>

Wednesday, October 29, 2014

Top 3 tips to improve multichannel strategy

Nearly three-quarters of consumers say they 'expect' to see in-store products on websites and about half say they want to be able to buy a product online and then immediately come to the store to pick it up according to research. This kind of cross channel experience, however, is causing some retailers to struggle. >>

Tuesday, October 28, 2014

Study: Millennials do more, Gen Xers spend more time via mobile

Mobile devices grow more common every day but there is new data showing how small differences in mobile habits are setting the generations apart. For example, Millennials are doing more via mobile than ever before, but Gen Xers are spending more overall time on their mobile devices. >>

Monday, October 27, 2014

Adyen: M-Comm set to explode in Asia

The release of Apple Pay has a lot of people talking about the future of mobile commerce. Now new data out from Adyen indicates mobile payments were already climbing before that release. Their data shows that between July and September this year payments made via mobile devices increased just over 2%. >>

Monday, October 27, 2014

Top 3 tips to improve retailers' mobile strategy

This holiday season one expert advises brands to take advantage of loyalty programs and consumer data. Offer discounts in exchange for email addresses, offer social media programs that are track-able. >>

Friday, October 24, 2014

Study: Retailers aren't ready for next-gen tech

Retailers aren't ready for the next generation of shopping technology. That's the takeaway from new data out from Mozu which indicates nearly three-quarters (69%) of retailers aren't integrated with omni-channel solutions; about one-third say they haven't even considered such integration. >>

Friday, October 24, 2014

Expert Advice: Invest in Near Field Communications

On Black Friday both on and offline retailers will experience a huge spike in traffic - there will be buyers for everything from new jeans to new cars. The key is for retailers to market correctly before shoppers enter their doors, and according to one expert Near Field Communications is one way to push those traffic and conversion numbers. >>

Friday, October 24, 2014

Top struggles for email marketers

A new study out from FOLIO and sponsored by Lyris indicates email marketers continue to struggle - not with advanced segmentation or targeting, but with basic email practices like building lists. >>

Thursday, October 23, 2014

Study finds mobile payments high on consumers' minds

Mobile access to content, email and social networks is pushing consumers' want of mobile access across that board. That's the takeaway from a new study which indicates about one-third of consumers are interested in mobile payments options while about half say they'd switch their mobile to an iDevice just to access Apple Pay options. >>

Thursday, October 23, 2014

Adobe: More online TV watched on smartphones than tablets

Adobe's latest Video Benchmark Report reveals the hefty rise in online media streaming with smartphone overtaking tablets for the first time as the device on which to watch streaming content. >>

Wednesday, October 22, 2014

Ad Roundup: Launches to increase mobile, social capabilities

The mobile and social spaces are heating up this month; three new product launches could set brands up to increase their mobile and social reach in time for the holiday season. >>

Tuesday, October 21, 2014

Forecast: 27% of holiday buys could be 'lost' to abandoned carts

Just in time for the busy holiday shopping season, next-gen payment and SaaS hub Jumio is releasing BAM Checkout. It's a mobile solution set up to simplify mobile transactions and reduce fraudulent purchases. >>

Tuesday, October 21, 2014

Ad Roundup: Mobile video and retargeting solutions

Mobile continues to be a heavy hitter, and two releases should help brands better utilize their mobile presence. >>

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