BizReport : Mobile Marketing

Mobile Marketing

Monday, August 21, 2017

Study: Merchants pushing mobile investment

More brands and merchants are pushing their marketing dollars to mobile. That, according to RetailMeNot. Their new report finds that most (92%) of merchants polled plan to increase their mobile ad spend this year; nearly as many are increasing their social spend. >>

Friday, August 18, 2017

BTS spend up 6%

Back to School spending is up about 6% YoY, and that could be a good sign for the upcoming holiday shopping season. New data out from Brand Keys notes that thus far BTS spending has topped the $716 per family mark, about 6% higher than 2016 numbers. >>

Tuesday, August 15, 2017

How to capitalize on social video formats

Video continues to be an integral part of brands' online presence and reach, and social is a huge part of the growth cycle. Here's how brands can capitalize on social video trends. >>

Monday, August 07, 2017

How to get more from your video spend

There is a shift coming to online marketing, and it's being pushed by video. More consumers are engaging with video across touchpoints and platforms, and that makes video an important piece of any marketing budget. Here's how to get more from your video spend. >>

Thursday, August 03, 2017

Reach Hispanic Millennials through social

Social media is key to not only finding, but engaging, a large and powerful group of consumers. Hispanic Millennials are driving the overall US Hispanic population - which numbers 59 million, and has a purchasing power of more than $1.5 trillion each year; these Millennials make up about 40% of the overall demographic, and they are invested in social. >>

Wednesday, August 02, 2017

Rewards key to increasing in-app purchases

Mobile revenue from in-app purchases continues to ramp up, and part of that increase could be due to rewards. Tapjoy has released new data which shows that mobile users who engaged with rewarded ads are more likely to make in-app purchases, up to 4.5x higher. >>

Tuesday, August 01, 2017

Study: Video pushing mobile ad revenue

While about half of mobile publisher revenue is coming from ads, a full third of that amount is coming from video, making video a crucial part of every mobile brand's portfolio. That's the word from new AdColony data. >>

Tuesday, August 01, 2017

Report: Buying by voice to increase

Ecommerce continues to be a hot spot for merchants, but look for mobile and voice to begin making inroads into 'traditional' online shopping. That's the word from a new Walker Sands Report. >>

Tuesday, August 01, 2017

Ford combines OOH and mobile for new Fiesta campaign

Ford is combining new out-of-home advertising technology with mobile to promote its latest Fiesta model. >>

Monday, July 31, 2017

What mobile payments expansion means for merchants

AndroidPay has launched in Canada, and with the expansion many merchants are wondering just what these expanded mobile payments options mean for them. Here is what one expert has to say. >>

Monday, July 31, 2017

Google identifies and takes action against Play Store app spyware

Two weeks ago more than a thousand zombie apps were found within the Google Play store and just this week Google announced action being taken against 20 Play Store apps found to contain malicious code. >>

Friday, July 28, 2017

Top tips to create conversational UX

Conversational UX - the use of voice assistants like Siri, Alexa, and Home - is only just beginning, but according to some experts it is going to quickly change how consumers research, shop, and review products. Here are our top tips for brands to create a conversational UX that will keep customers happy. >>

Friday, July 28, 2017

Expert: How small businesses and towns can compete for success

Small towns are filled with small businesses, but many SMBs are worried that the advancement of technology - including ecommerce - will kill their way of life. According to one expert, it doesn't have to. Here are some ways to prevent the decline of small and rural communities. >>

Tuesday, July 25, 2017

Expert: App security key for CMOs

Mobile apps and websites, while offering consumers more convenience, offer most brands a security challenge for which many are unprepared. Here's what businesses need to know. >>

Tuesday, July 25, 2017

Top 3 tips for physical merchants to engage e-shoppers

For a while, online shoppers did a lot of impulse buying, but as the ecommerce space has developed, those impulse buys have lessened and shoppers have begun looking for specific deals on specific items in the online space. However, there are ways physical merchants can engage shoppers in the digital space. Here are three tips. >>