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BizReport : Mobile Marketing

Mobile Marketing

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Monday, May 02, 2016

Mobile Roundup: Breaking down app, game installs

Two new reports underline how consumers are engaging with mobile apps. Details in today's mobile roundup. >>

Monday, May 02, 2016

Mobile drives fastest UK digital ad growth rate in 7 years

The Advertising Association/Warc Expenditure Report is out and it reveals, perhaps unsurprisingly, that Internet ad spend growth was mainly driven by mobile. >>

Friday, April 29, 2016

Study: US mobile app experience low

Mobile apps aren't performing the way many brands need them to engage. That's the takeaway from new Aptiligent and STL Partners. According to their new Mobile Network Experience Index, a quarterly report, US mobile brands are performing far under brands outside the US. >>

Tuesday, April 26, 2016

Surveys: Moms have plans for Mother's Day

When it comes to Mother's Day shopping, moms may be getting their own gifts this year. That's the takeaway from a new Ebates survey which found half of moms pick their own gifts 'at least sometimes'. >>

Monday, April 25, 2016

Expert: Why Millennials are so keen on text

Teens and young adults aren't letting go of their phones so much as letting go of talking on their phones. That's the takeaway from new OpenMarket data which indicates most believe texts are more convenient than talking on the phone. >>

Monday, April 25, 2016

Mobile-first offering brands solid returns

2015 marked a strong growth period for retailers, but it isn't only retailers who are finding more green because of mobile opportunities. New data out from comScore underlines just how important mobile has become for brands across the spectrum. >>

Friday, April 22, 2016

Mobile to account for half of global games market revenues within 3 years

Newzoo's quarterly update for its Global Games Market Report reveals the expectation that mobile gaming will account for a larger share than PC gaming for the first time ever. >>

Friday, April 22, 2016

Report: Mobile a bigger buying channel

Many retailers continue to think of the mobile space as a browsing channel rather than a buying channel, but that thinking is a mistake according to one new report. That study finds a growing number of mobile shoppers are not only browsing but buying through the channel. >>

Friday, April 22, 2016

Report: Travelers looking at staycations

The summer travel season is right around the corner in the US, and one report indicates local destinations may see an increase in traffic. Connexity's Hitwise has released new data that indicates more Americans are looking at destinations that don't require international travel this year. >>

Thursday, April 21, 2016

What..? Which..? Mobile search queries in UK rise 20% YoY

The number of queries being searched on a mobile device is growing 20% YoY, according to new consumer insights from Bing Ads. >>

Thursday, April 21, 2016

Ad Roundup: Tools for mobile, omnichannel engagement

In today's advertising roundup, two new releases into the online space should give brands more options for customer engagement. >>

Wednesday, April 20, 2016

Report: Mobile fraud big issue for retailers

New data has been released from Kount that indicates that although retailers are award of mobile fraud in general, they aren't certain if their business has a mobile fraud problem. >>

Wednesday, April 20, 2016

Report: Texting more important for Millennials

When it comes to Millennials, texting may be a brand's best advertising weapon. That according to new data out from OpenMarket, which reveals that Millennials would rather lose calling options than texting, and that most (76%) agree that texts are 'more convenient' to their schedules. >>

Wednesday, April 20, 2016

Expert: How to use emojis in marketing

Emojis are becoming common place in most mobile communications between consumers, but should they be used by brands, as well? According to one expert: maybe. >>

Wednesday, April 20, 2016

Mobile ticketing volume to double by 2020

The number of tickets purchased via mobile will more than double by 2020, according to the latest figures published by Juniper Research. >>

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