RSS feed Get our RSS feed

News by Topic


BizReport : Mobile Marketing

Mobile Marketing

1 2 3 4 5 ...
 

Wednesday, November 26, 2014

Expert: How to better leverage content via mobile

Once advertising and media strategists believed that smaller device equaled smaller content. If a 30 second spot was created for the Super Bowl, agencies would edit the creative asset down to a 15 second spot intended for mobile. That has changed, but some still struggle with the content aspect of mobile marketing. >>

Tuesday, November 25, 2014

Study: How mobiles are influencing moms

Over the past year mobile has begun influencing moms more. According to a recent BabyCenter study the impact of mobile devices on moms' purchases has increased by more than 25%. According to moms the availability of mobile coupons is one of the biggest factors for mobile influence. >>

Tuesday, November 25, 2014

Expert: How mobile is changing customer relationships

Just ten short years ago, the volume of content either consumed or created on a mobile device was shockingly little. Today, the superphone has become the primary medium via which brands engage with users - including a broad spectrum of console-quality videogames, many channels for high-quality video, and a wide range of social media channels. >>

Monday, November 24, 2014

Travel study reveals extent of travelers' frustration with poorly performing apps, websites

A new survey from mobile and cloud test firm SOASTA reveals not only the extent to which Americans rely on website and apps for holiday travel but just how frustrating app failure can be. >>

Thursday, November 20, 2014

Study: 3/4 will use phones for holiday shopping

Beacons and near field technology are more familiar to shoppers than many brands may realize. That is the takeaway from a new Placecast survey, conducted by Harris Poll. According to the report more than half (52%) of shoppers will smartphones are 'aware of' in-store beacons even though only about 15% of interacted with the beacons to date. >>

Thursday, November 20, 2014

Studies: Shoppers want connection

Moxie Software has released a new study which indicates retailers may be missing out on online sales because they lack the personal touch. According to researchers nearly three-quarters (72%) of shoppers are looking to brands to give them product information and other content, and they want that content to be based on shoppers' on-site habits. >>

Thursday, November 20, 2014

Would your website earn Google's mobile-friendly label?

More searches are being conducted on mobile devices and, with that in mind, Google will soon be displaying labels next to search results that indicate which are mobile-friendly websites. >>

Wednesday, November 19, 2014

Study: Shoppers more likely to webroom

Tulip Retail has released a new study that indicates shoppers are more likely to webroom than showroom; the study makes the case for more associates to have mobile devices so that they can better answer shoppers' questions from the floor. >>

Tuesday, November 18, 2014

comScore: Expect 16% retail growth over 2014 holidays

Retailers should expect significant ecommerce growth over the 2014 holidays. That is the takeaway from a new comScore forecast which predicts the 2014 online holiday spend will exceed $60 billion. >>

Tuesday, November 18, 2014

Top 3 tips for strong LBS campaigns

Geo-location, iBeacon technology and the like are great tools for engaged customers, but many consumers are still oblivious to geo-location based messaging from an app. Still, mobile is expected to have a huge impact on the 2014 holiday seasons, here are one experts top 3 tips to create a solid location based strategy for mobile. >>

Tuesday, November 18, 2014

Mobile RoundUp: Studies find targeting is key

In the mobile space targeting is everything. That's the takeaway from two new reports which indicate a majority of consumers would engage and interact with ads targeted to them via their mobile device. >>

Monday, November 17, 2014

Holiday Roundup: More to shop in-store

Some shoppers are already scoping out deals in circulars and showrooming in stores to figure out their plan of attack for Thanksgiving Weekend. Two reports shed light on what retailers - and shoppers - can expect. >>

Monday, November 17, 2014

Avangate: Survey highlights changing ideas about payments

Turns out consumers don't want to be bothered with reminders about products, and in some cases simply want the books, movies, clothing or software to arrive regularly on a subscription bases. >>

Friday, November 14, 2014

Top 4 tips to enhance mobile performance

Mobile devices are going to be crucial during the upcoming holiday season according to many experts. Shoppers will be using mobiles in-store, they'll be shopping via mobile devices at home and at work. How can retailers and brands ensure their mobile marketing success during this incredibly frantic time frame? >>

Thursday, November 13, 2014

Expert: Expect cross-channel to be big in 2015

A few major topics have been dominating advertising trends over the last year - specifically cross-channel, native, programmatic and real-time bidding. Cross-device is one of the most prominent, with consumers constantly switching from desktop to mobile to tablet throughout their day. According to one expert brands with cross-device and cross-channel strategies could fare well in the new year. >>

1 2 3 4 5 ...