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BizReport : Mobile Marketing

Mobile Marketing

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Tuesday, March 31, 2015

Millennial car buyers still want face-to-face time at dealerships

Millennials may be overly reliant on their mobile devices, but when it comes to shopping for a car they still like to get face-to-face at a dealership. >>

Monday, March 30, 2015

U.S. in-store and mobile retail experience found wanting

Gaps between consumer expectations and the ability of retailers to deliver what customers want have been identified by new research from Accenture. >>

Monday, March 30, 2015

Is TripAdvisor a gateway app?

Travel apps are seeing big increases in their installed base and, according to a new report from Strategy Analytics, TripAdvisor may be the key to finding an engaged app audience. >>

Friday, March 27, 2015

Smartphones reach new milestone in U.S.

A new milestone has been reached, according to new figures released by comScore. All but 25% of people in the U.S. now own a smartphone. >>

Thursday, March 26, 2015

Mobile Roundup: Payment options, partnerships announced

Three mobile announcements should help brands better connect with their mobile customer base. Details in today's mobile roundup. >>

Wednesday, March 25, 2015

Forecast: Mobile ads to overtake desktop ads

From the 'mobile is the new black' column, a new forecast out from Marin Software suggests the mobile ad spend will push past the desktop spend by year's end. According to the Mobile Advertising Around the Globe: 2015 Annual Report the increase is based on consumer adoption of mobile devices and the fact that many shoppers are now researching products via mobile devices before making purchases. >>

Tuesday, March 24, 2015

Bank customers will pay to use their lender's mobile app

Banks have had a tough time growing revenue in light of low interest rates, and more people are adopting mobile payment technology negating the need to visit branches and ATMs. However, new research from SNL Financial shows that banks may have another revenue stream - mobile apps. >>

Monday, March 23, 2015

Is auto-playing on Facebook good, bad for brands?

Over the past few weeks more and more consumers have seen videos begin to auto-play on Facebook's newsfeed. While this trend isn't intrinsically bad, it can also not be the best idea. Here's why: >>

Friday, March 20, 2015

32% of Millennials spend 5 hours or more online via mobile each day

Compared with most other age groups, Millennials are well and truly plugged in to their mobile devices, according to research from My.com. >>

Friday, March 20, 2015

Mobile Roundup: Mobile data to skyrocket

There is a new report out from Cisco showing how mobile data traffic is skyrocketing into 2015; another study indicates which demographics are being engaged by mobile ads. Details in today's mobile roundup. >>

Thursday, March 19, 2015

U.K. shoppers expect new technologies to enhance retail experience

The introduction of shopping technology has shifted consumer expectations with more wanting retailers to enhance and make consistent the shopping experience across channels, according to research from payment technology firm Verifone. >>

Thursday, March 19, 2015

Google search algorithm change deadline draws near - are you ready?

Time is running out for website owners who have not yet optimized their sites for mobile. As of 21 April, those websites not optimized for mobile could well see a decline in rankings as Google's algorithmic change is put into place. >>

Thursday, March 19, 2015

MMA case studies prove worth of mobile marketing budgets

Mobile plays an important role in marketing from raising brand awareness to driving sales, according to a new study into campaign spending from the Mobile Marketing Association, but marketers do not yet have a fact-based foundation on which to build an argument for budgetary changes. >>

Wednesday, March 18, 2015

Ad Roundup: Content and cloud releases

In today's advertising roundup: a trio of releases set to change the way advertisers and publishers deal with content. >>

Wednesday, March 18, 2015

Payments coming soon to Facebook Messenger app

U.S. users of Facebook will soon be able to send money to those on their Friend List using the Messenger mobile app. >>

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