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BizReport : Mobile Marketing

Mobile Marketing

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Friday, April 18, 2014

Survey: Mobiles look to devices before, during, after shopping

Mobile devices are making it easier for bargain hunters to find deals. And share them. And use them. That according to new coupons data from RadiumOne. Their survey revealed that about half of all mobile users (US) clicked on a mobile ad in the previous quarter. What's more, mobile users are looking to devices throughout the shopping funnel - not just when they are ready to buy. >>

Thursday, April 17, 2014

Avoidance a big reason for blocking calls

From call screening to call blocking, fewer Americans are picking up the phone - even for people they know. That according to new data out from Harris Poll and WhitePages. According to the survey people are blocking calls from businesses and exes - as you might imagine - but they are also blocking calls from friends. >>

Thursday, April 17, 2014

App Annie: App stores' revenue gap closing

Google Play store revenues are growing fast, according to app ranking and analytics firm App Annie, and it continues to have a huge lead over Apple in respect of downloads. >>

Wednesday, April 16, 2014

Reports: Ad spend up on Bing, consumers still heavy on Google

More search dollars are being pushed into Microsoft's Bing space. That according to new data out from The Search Agency which found that Bing's growth (Q1 2014) was more than double the growth of spending for Google. >>

Wednesday, April 16, 2014

Shoppers don't care for social integration of mobile apps

What grocery shoppers want from a mobile application is very simple, according to new research from Catalina Marketing, and that's to remain relevant to the task at hand while saving them time and money. >>

Wednesday, April 16, 2014

Brands: How mobile wallets can improve loyalty programs

Mobile technology gives customers the power to choose how and when to interact and transact with brands, a trend that shows no signs of slowing down. It is also giving brands the ability to maintain an engaged customer base, especially for loyalty programs. >>

Tuesday, April 15, 2014

Mobile plays significant role in the shopping habits of Boomers and Seniors

Businesses that do not recognize the increasing numbers of older Boomers and Seniors that are involved in mobile shopping are missing out on a growing demographic that wields huge purchasing power, according to a recent survey from the Local Search Association conducted by Thrive Analytics. >>

Tuesday, April 15, 2014

Studies: Web performance impacting experience, Responsive Design slowing mobile sites

Most Ecommerce brands know a thorough website experience is key to engagement, but in some cases that experience is dragging brands down. >>

Monday, April 14, 2014

Retailers lose a third of consumers through in-store smartphone use

European shoppers' purchasing behavior is significantly swayed by their use of mobile devices in-store, according to new research released by performance marketing firm Tradedoubler. Similar research reveals that shoppers want retailers to provide them with a 'useful' app to boost the in-store experience. >>

Monday, April 14, 2014

Study: Mobile search captures more ad dollars

Pay per click ad spending is seeing a new push and it's in the mobile space. That is the takeaway from Covario's Q1 Global Search report, which shows the mobile search spending jumped 135% (Q1 2013 vs. Q1 2014) and 35% over Q4 2013. >>

Thursday, April 10, 2014

Forecast: Local Mobile to surpass $4 billion mark this year

Look for a surge in the local ad space - if the ad space is mobile. That is the takeaway from a new BIA/Kelsey Group forecast, which indicates that in 2014 alone local mobile ad revenues will reach at least $4.5 billion. This, researchers believe, indicates a strong uptick over the next four years. >>

Thursday, April 10, 2014

comScore report compares desktop use versus mobile for social

If you need to better understand the role that mobile plays in social media, take a look at comScore's recent mobile-desktop comparison chart and you'll soon see how it is. >>

Wednesday, April 09, 2014

Consumers do not want to be stalked in-store via smartphone

Consumers are less likely to shop in a store that has a smartphone tracking program in place, even if it is a favorite retailer, according to a new survey from OpinionLab. >>

Tuesday, April 08, 2014

Mobile PPC ad fraud loophole exposed by agency

After watching their clients' analytics 'like a hawk', an investigation by Las Vegas Internet marketing agency Platinum Web Marketing led them to immediately cease all its mobile pay-per-click ad management campaigns. But why? >>

Tuesday, April 08, 2014

11% of UK retailers expect 50% of online sales to be made via mobile by end of year

Mobile's increased role in ecommerce is reflected in the findings of the latest IMRG e-Retail Survey which has found that more than ten percent of senior ecommerce professionals in the UK believe more than half their online sales will come via mobile by the end of this year. >>

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