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BizReport : Mobile Marketing

Mobile Marketing

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Thursday, September 18, 2014

Study: Mobile driving travel plans

The summer travel season is behind us, but it's just about time for destinations to start strategizing for holiday and winter travel. And, according to one new report, part of that strategy should be in mobile. >>

Thursday, September 18, 2014

Study: Most shoppers engage via mobile before hitting stores

For more and more shoppers mobile is high on their retail path to purchase. According to new data out from Ninth Decimal most (81%) are now looking for retail product information on their mobile devices before going to the mall or department store. Most shoppers (69%) are also now beginning the path to purchase in their homes rather than in stores. >>

Wednesday, September 17, 2014

Report: In mobile, color matters

Are you using the right color palette in your mobile campaigns? If not, you could be missing a chance to engage consumers. According to new data out from Todacell, color matters for mobile marketers. Their research shows brighter, more energetic colors are most important for poorer countries while muted colors are more important for wealthier countries. >>

Wednesday, September 17, 2014

Location accuracy analysis reveals improvement for mobile ad campaigns

The latest Location Score Index from location-based ad network Thinknear is good news for mobile marketers with a marked increase in accuracy recorded. >>

Tuesday, September 16, 2014

Survey: Online, offline shopping experiences 'merging'

Experience is the key to engagment according to many ecommerce experts. But, according to new data out from SmartFocus the online and offline experiences are merging, and that brings with it other challenges for retailers. >>

Monday, September 15, 2014

Report: BOPIS hot for the holidays

One trends retailers want to be ready for in the upcoming holiday shopping season? BOPIS - Buy Online Pay In Store. According to one report BOPIS could have a huge factor for shoppers who want specific items but don't want to either face the crowds or go store-to-store looking for specific products. >>

Monday, September 15, 2014

Apps are asking users for too much personal data and providing too little privacy information

Improvements are needed in the way mobile apps access and use users' personal data, according to a new survey by the Global Privacy Enforcement Network. >>

Friday, September 12, 2014

Mobile key for back-to-school finds survey

While most people are finished with back to school shopping, the work isn't finished for retailers or metrics firms who are looking to Back to School (BTS) shopping as an indicator of what to expect during the upcoming holiday shopping season. RadiumOne polled consumers as to their plans for back to school buying. >>

Thursday, September 11, 2014

Unruly launches new video ad format for 'truly native' experience

A new ad format has been launched by Unruly that allows brand content to dynamically adapt to the layout around it creating a 'truly native' experience. >>

Wednesday, September 10, 2014

Few consumers plan to purchase wearable tech in coming year

While health and fitness smartphone accessories such as Fitbit and Fuelband are paving the way for wearable tech, and Apple has reveals its first Watch, new research shows that very few people intend to purchase any kind of wearable tech in the coming year. >>

Tuesday, September 09, 2014

Study: Moms more and more dependent on mobiles

Most moms are looking to mobile devices more and more often - for everything from entertainment to communication and advice. According to results from the 2014 BabyCenter US Mobile Mom Report most moms have either a smartphone or tablet, and they are using their devices to send up to 26 texts, 14 IMs and to visit social networks at least 15 times daily. >>

Monday, September 08, 2014

Report: More would run cross channel if mobile metrics were better

Mobile metrics are holding many marketers and brands back from running cross channel campaigns. That's the takeaway from a new 4INFO and Acxiom report, which shows nearly all (93%) of marketers would push more ad dollars cross-channel if mobile measurement was better. >>

Friday, September 05, 2014

Mobile Roundup: Apps pushing engagement, Latin American adoption to skyrocket

In today's mobile roundup: where the next mobile hotspot will be (hint: it's generally warm there) and how brands are engaging now - and how they should act in the coming months. >>

Friday, September 05, 2014

Online Roundup: Mobile acquisition, content tools and metrics partnership

Three moves in the online space may set up brands to not only create better content but measure campaign performance to increase engagement. >>

Friday, September 05, 2014

U.K. motor insurance mobile purchase experience found wanting

When searching for and buying motor insurance, many consumers use a smartphone at some point during their purchase journey yet, according to new research, only half of UK insurer websites provide a positive mobile experience. >>

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