BizReport : Mobile Marketing

Mobile Marketing

Monday, July 21, 2014

European Commission forces Google, Apple to make users aware of 'true cost' of an app

Google has agreed that no app downloads that push in-app purchases will be labeled as 'free' in Europe as of the end of September this year, following criticisms by the European Commission. >>

Friday, July 18, 2014

iBeacon firm offers free hardware and installation to UK retailers

iBeacon technology is becoming popular with both consumers and businesses. A UK-based iBeacon technology firm is offering free iBeacon installation and deployment to retailers in the run-up to the valuable festive season. >>

Friday, July 18, 2014

Swrve: Report reveals one third of apps get only one minute of attention

New benchmarks for mobile app performance have been released by mobile marketing automation platform Swrve, and they reveal just how important the initial app experience is to retention. >>

Thursday, July 17, 2014

Ecomm Roundup: 2 SaaS offerings and a new m:comm platform

Three new offerings to the ecommerce space this week will give retailers and merchants more options for campaigns, storefronts and payment options. >>

Wednesday, July 16, 2014

Research reveals products best suited to mobile advertising

Researchers at Columbia Business School wanted to find out if banner ads on a smartphone's web browser actually work. Their results reveal that they do, but are only effective for certain products. >>

Tuesday, July 15, 2014

easyJet to trial iBeacon at select European airports

Just as iBeacons can help shoppers navigate a store and personalize the experience, that same functionality may soon become prevalent in airports following a scheme being put into place by airline easyJet. >>

Tuesday, July 15, 2014

Free WiFi in retail venues encourages longer visits and additional spending

Research conducted by social WiFi software firm Purple WiFi shows that consumers will increase how much they spend when in a venue that offers free WiFi. >>

Monday, July 14, 2014

Content RoundUp: Social platform and mobile pop-shops

A new ad solution and a website development tool could give brands new ways to engage - and sell. >>

Monday, July 14, 2014

'Alarming' mobile ad-click figures uncovered

Mobile ad-serving company, S4M, has released the findings of recent analysis of mobile ad campaigns that reveals half of all ad clicks are not reaching their intended destination. >>

Monday, July 14, 2014

Mobile redirects hamper conversions

New research from mobile and web optimization firm Yottaa has found that many of the top online retailers' mobile websites take longer to load due to several redirects. >>

Monday, July 14, 2014

Mobile Roundup: Enhancements, data and apps

As more consumers move into the mobile space, brands are following. This week three mobile brands are releasing tools or enhancements to help brands make the most of their mobile dollars: >>

Friday, July 11, 2014

Mobile 'untangles and enhances' the path to physical stores

Far from taking away from in-store purchases, mobile has been found to facilitate store visits and is just another step in the path to purchase, according to a new survey released by Gannett divisions G/O Digital and Key Ring. >>

Friday, July 11, 2014

Report: Pinterest, Twitter leading the sharing wars

Social networks are leading to a lot more sharing on the consumer side of things. According to new data out from ShareThis, Pinterest and Twitter are at the top of the sharing heap. According to their data three-quarters of shares made via Pinterest and Twitter are from mobile devices; only about half of Facebook's shares are mobile. >>

Friday, July 11, 2014

Reports: M:commerce up, in-store traffic down

Custora's latest numbers indicate mobile commerce could hit $50 billion by the end of the year (US). According to their data traffic from mobile devices to ecommerce sites has hit the 37% mark with m:commerce sales hitting the $43 billion mark last year (2013). In 2010 mobile commerce brought in just $2 billion in sales. >>

Friday, July 11, 2014

How to better engage in mobile

Voxel enables a mobile app to be used without being installed first. For brands, this is a powerful way of letting users engage with their app experience prior to asking them to install apps. By giving users the experience first, the engagement & conversion rates increase significantly. Voxel's CEO offers sound advice for improving the mobile experience. >>