RSS feed Get our RSS feed

News by Topic


Monday, May 29, 2017

Internet

75% of CEOs risk organization's security by using unapproved apps/programs

Despite the potential damage to a business and its reputation, not to mention security risks, business decisions makers are using programs and applications that are not approved by their I.T. department, according to a new study from data protection firm, Code42. >>

Email Marketing

Report: Half of consumers say they get too much email

While email remains at the top of the heap where branded communications are concerned, there is a growing fatigue among recipients. According to new Campaigner data nearly half (49%) of consumers surveyed say they receive too many emails from businesses and merchants. >>

Ecommerce

Consumers want more attention from brands during and after purchase process

The importance of personalization is highlighted in new research commissioned by technology group Ricoh Europe. >>

Internet

How to build on the microservices trend

According to one expert, a combination of PaaS and microservices can help brands reach scability, while remaining agile in the always-changing digital space. Here's how: >>

Advertising

Top 3 tips to find an ad network without fraud problems

TUNE's recent "Mobile ad fraud: What 24 billion clicks on 700 ad networks reveal" report found 23.3% of ad networks have significant fraud levels -- over 20%. The researcher also shows that more than 500 of the ad networks analyzed have significant traction and traffic have less than 5% fraud. Here are TUNE's top 3 tips to find an ad network that won't defraud your business. >>

Mobile Marketing

Apple Pay enables UK retailers to allow higher-value payments

Amid conflicting reports about Apple Pay's success or stagnation in the UK and Europe, the company announce that most retailers in the UK have lifted the low-value spend limit. >>

Ecommerce

12% of Brits have done all, or nearly all, their Christmas shopping

Started your Christmas shopping yet? Me neither. However, quite a few UK consumers have, according to new research from ICM, and some have even completed the task. >>

Research

Study: Memorial Day shoppers to buy in-store

While only about one-quarter of consumers say they'll be shopping Memorial Day sales this year, of those who are shopping, most (76%) say they'll be shopping in stores rather than online. That's the word from new ChargeItSpot data, which indicates 36% of shoppers will be hitting the deal aisles this weekend. >>

Internet

Expert: How to succeed with PaaS

Platform-as-a-Service, an infrastructure allowing clients to build and manage applications from the cloud, is seeing fast adoption. Here's what business leaders need to know: >>

Loyalty Marketing

Expert: The channels more customers want for communication

For businesses to create loyal customers in today's convenience-driven battleground, they need a more efficient way to direct customers to suggested solutions, tools and actions throughout the customer journey. A big part of that: how customers want to communicate with brands. >>

More stories >>