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Wednesday, March 29, 2017

Advertising

Unilever to up digital spend following display ad trial

The early stages of ongoing research by Unilever has convinced the consumer goods giant to allocate more of its marketing budget to display advertising. >>

Advertising

FreeWheel: Video ad views up 24% YoY

Viewing of on demand video continues to rise, according to the latest figures from FreeWheel, as do the number of ad views. >>

Ecommerce

Report: Post-purchase contact key for future engagement

While a customer's experience in-store is crucial, and the right messaging pre-purchase is a must, one new report finds that customers' engagement with brands after a purchase is just as important, especially to future business. >>

Advertising

Ad Roundup: Customer-focused releases

In today's advertising roundup, a partnership and a new release that focus on better communication between retailers and consumers, as well as a business-focused releases, focused on improving collaboration in business. >>

Ecommerce

UK retailers need to improve returns process

A new survey from European payments provider Klarna reveals that UK retailers need to improve their returns capabilities or risk losing customers. >>

Mobile Marketing

Shoppers want more in-store tech

Speed and convenience are top priorities for today's in-store shopper, and new research reveals that physical stores need to tech-up to satisfy consumer demand. >>

Loyalty Marketing

Resolving customer issues quickly leads to greater brand loyalty

Sometimes, retailers get things wrong. But it's those retailers who handle a wronged customer the right way that create greater brand loyalty, according to new research from experience management firm, Qualtrics. >>

Ecommerce

Top 3 benefits for ecommerce success

Ecommerce continues to be a solid part of the strategy for small retailers, whether in the format of a stand-alone store or as part of a bigger marketplace like Amazon or Etsy. Here are three benefits for retailers in ecommerce. >>

Trends & Ideas

Research reveals extent of secondary revenue generation among UK retailers

Retailers are exploring secondary revenue options to boost profitability and combat low margins, according to new research from the British Retail Consortium and Webloyalty. >>

Ecommerce

Report: Bot attempting to steal gift cards

Hackers aren't only going after actual bank accounts any longer. Distil Networks has identified a bot that is going after the gift card balances that consumers have with retailers. >>

More stories >>