RSS feed Get our RSS feed

News by Topic




Saturday, July 22, 2017

Mobile Marketing

Study: Mobile game revenues to push $65 billion

According to a new mobile gaming forecast from AppLift, by 2020, mobile gaming revenues will push the $65 billion mark. That kind of number will likely push more advertisers into the space. We asked AppLift's Stefan Benndorf about the report. >>

Advertising

Expert IDs trends to watch with AI

From voice activated personal assistants to AI used in ad targeting, 2017 has been rife with new potential for the AI space. One expert identifies trends to watch in artificial intelligence. >>

Internet

Survey: People using recycle bin for backup

With World Backup 2017 just past, Barracuda has released a new survey with a disturbing trend. According to their research about 80% of people aren't testing data protection strategies more than yearly, and about 65% of office administrators are using their recycle bins for data backups. >>

Search Marketing

Accuracast: Google's ad shuffle pays off

It seems that Google's gamble of eliminating text ads from the right rail of search results pages has paid off, according to new analysis from Accuracast. >>

Mobile Marketing

By 2022 two-thirds of global population will have a mobile phone

Two-thirds of the world's population will be in possession of a mobile phone by 2022, according to new data released by Forrester Research. >>

Advertising

Ad Roundup: New digital tools for marketers

In today's advertising roundup, two new releases and an expansion that should help digital marketers better connect. >>

Trends & Ideas

DMA (UK) reveals continuing decline in newspaper inserts

The Direct Marketing Association (UK) has released research revealing print advertising inserts in newspapers continue to decline while magazine and third-party distributions are taking a larger market share. >>

Advertising

Are short brand videos really better? Not always...

When it comes to online video ads, view time is not the only metric that matters, according to new research from marketing platform TwentyThree which throws into doubt the accepted wisdom that shorter is better. >>

UK consumers prepare to exercise new rights under GDPR

Consumers in the UK are preparing to wield their new rights over personal data that will come into effect with the General Data Protection Regulation in May, 2018, according to research commissioned by analytics specialist SAS. >>

Advertising

Experts weigh in on Sizmek, Rocket Fuel deal

This week, Sizmek announced plans to purchase Rocket Fuel. We asked several digital experts what the implications of this move are for the industry. >>

More stories >>