U.K. mobile Internet users spend 2.2 billion minutes on Facebook in one month

Facebook is a clear favorite when it comes to time spent on sites accessed via mobile phones in the U.K. According to new data from the GSM Association time spent accessing the social network via mobile accounted for nearly 40% of the near 5 billion minutes spent on the mobile web in December, 2009. >>

Mobile Marketing

MMA: Good news for m-commerce, consumer comfort with mobile banking on increase

Consumers appear to be becoming more comfortable with the idea of mobile banking, according to a new survey by Luth Research on behalf of the Mobile Marketing Association. Online marketers should take note as the findings bode well for the future of transactional-based mobile marketing techniques. >>

Mobile Marketing

U.S. teens texting ten times per hour

When not at school or asleep in bed, American youngsters are texting. In fact, according to new research from The Nielsen Company, teens send, on average, one text every six minutes. >>

Research

Report: Aussies spending more time online in the same places

When it comes to time spent online, nearly every consumer on every continent is spending more time online. They are reading news, checking email and social networking. Here is how things are breaking down in the Australian online marketplace according to a recent Hitwise report. >>

Advertising

Brand Keys: This is the decade of brand

Forget about singular commercials or even a six-month cross-marketing campaign. According to insight from Brand Keys from 2010 through 2019, it will be overall brand which engages consumers not individual ads or campaigns. Their new report indicates that customer engagement and decision making is now based on their feeling toward the overall brand. >>

Research

BET: African-Americans are tech influencers

There are five population segments that tech marketers need to engage, and all are in the same overall demographic: the African-America demo. According to the recent BET study "African Americans Revealed" nearly one-third of discretionary spending by African-Americans is spent on computers, cell/smart phones and other electronics. >>

Ecommerce

Online shoppers to spend more than offline this Valentine's Day

The first of 2010's big shopping days is less than a week away and while lovers look to grab a piece of each other's heart, retailers are focusing their efforts on grabbing as much of a consumer's wallet as possible. Indeed, online retailers should take note of a new NRF survey which suggests that online shoppers this Valentine's Day will spend, on average, more than consumers overall. >>

Advertising

Report: 75% of Super Bowl viewers visited advertiser websites

A report out this morning from online advertising firm Akamai shows that 75% advertisers received Super Bowl traffic during Sunday night's big game. The biggest traffic hits, as is usually expected, happened early during the championship game between the New Orleans Saints and the Indianapolis Colts, with a sharp decline in the 4th Quarter. >>

Ecommerce

Retailer delivery enhanced with one hour delivery window service

Online shopping inevitably concludes in home-delivery. However, many consumers aren't happy with the uncertainty of when a delivery is due to arrive at their home. A parcel delivery firm in the U.K. believes they've made receiving a delivery at home every bit as convenient as online shopping by providing a service that promises a one-hour delivery window. >>

Blogs & Content

Report: Tablets point to always-on functionality

In the coming year, online and mobile marketers may have a new venue in which to operate: the always on venue. The release of Apple's iPad is only weeks away, upgrades of e-book readers are coming and now rumors that other tech firms will soon roll out their own tablet type computers. These releases, according to a new report from Frank Magid & Associates, will bring consumers into the always-on arena, a place just waiting for marketers to join in. >>