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Thursday, April 27, 2017
In today's advertising roundup, a trio of releases set up to help brands better monetize and deliver relevant content. >>
When it comes to personalized experiences in the ecommerce space, retailers have a lot to improve upon. That's the word from new Reflektion data, which found that nearly half (4 in 10) merchants recommend products to shoppers based on their past browsing behaviors. >>
Mobile is already a key retail channel, yet many top retailers are failing to offer consumers the imagery they need to make purchasing decisions, according to new research from imaging and workflow specialist, SpinMe. >>
A question asked almost as much as "is email dead?" is "is the press release dead?". New data from PR Week and PR agency Wildfire provides insight into how press releases are currently being used and how they are performing. >>
The Lynkos business network connects more than 2 million businesses around the globe, helping those brands to find not only customers and clients, but partners for the digital space. And, as a Lynkos exec explains, this kind of social networking is key for brands' success in the 21st century. >>
Most consumers quickly forget information in branded content when talked at - but brands that engage in a conversation with consumers are more likely to make a sale, according to new research from online presentation firm Prezi. >>
While most marketers do believe personalization is key to their ad success, most also don't believe they - or the industry as a whole - are getting personalization right. That's the takeaway from new Evergage data. >>
While Amazon is at the top of the ecommerce food chain, some third-party sellers within their space are looking for more. That, according to new Feedvisor data, which finds most (60%) of these third-party sellers are looking to expand outside the Amazon marketplace this year. >>
A recent Yahoo study found that most (67%) of Millennials are interested in learning more about finance, that nearly half watch personal finance video content, and that most (82%) consume financial content via their phones. This makes finance an important part of the digital engagement pie. A Yahoo exec explains. >>
When it comes to bills and even shoppers, more consumers want to be paperless. That's a key takeaway from new Inlet data. Researchers found that more than half of consumers would give up either chocolate or alcohol if, in return, they wouldn't receive paper mail. >>
More stories >>
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