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Tuesday, July 26, 2016

Social Marketing

UK: Dark Social sharing of Olympics a way to avoid spoilers?

The 2016 Olympics will be a 'sharing-fest' among Brits, according to marketing tech firm RadiumOne, but much of that sharing will take place on dark social. >>

Loyalty Marketing

Loyalty schemes require more relevancy and personalization

Almost all consumers in the UK have, at some point, joined a loyalty program. However, according to new research from 3radical, consumers want those programs to understand them better and provide more relevant rewards and promotions. >>

Advertising

Expert: Why timing of brand connection is more important than ever

With all of the targeting abilities now available to marketers, many may have forgotten that reaching a consumer at the right time is still one of the most valuable. According to one expert, timing could be more important than any other. >>

Internet

Verizon to acquire Yahoo, what it means

Verizon is set to acquire Yahoo for the purchase price of $4.83 billion dollars. This just a year after mobile brand Verizon also acquired AOL. The move will integrate Yahoo with AOL. >>

Internet

Just 6% of consumers always leave a review

Reviews... most consumers love to consult them, but few like to write them, according to new research from AYTM Market Research. >>

Trends & Ideas

Binge-watching shedding its negative connotations

Binge-watching is shedding its negative connotations, according to new research from Gfk MRI, as more and more people say they regularly watch three or more episodes of the same show in one sitting. >>

Ecommerce

Amazon flexing its delivery options in the UK

Amazon is to test its latest delivery initiative in the UK during the coming months and, no, it isn't drones. >>

Ecommerce

Shoppers using mobile for BTS shopping

August is only a week away, and that means schools will be going back to session in the US soon. Some parents are already making the back to school shopping rounds, and for many mobile is offering an assist. >>

Ecommerce

Study: Most consumers satisfied with e-gift card buys

When it comes to buying items with online/e-gift cards, the vast majority of consumers rate their experience satisfactory. That's the word from new CashStar and Libran Research which found 91% of online gift card purchasers are satisfied with the experience. >>

Mobile Marketing

Mobile's role in back to school shopping on the rise

Mobile's role in back to school shopping is increasing as the parents of school children research products, search for coupons, and even make purchases on their devices. >>

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