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Saturday, June 25, 2016

Ecommerce

Consumer satisfaction with mobile commerce falling

Despite mobile becoming an increasingly important part of ecommerce, new research has found that consumer satisfaction with the mobile experience has fallen over the past two years. >>

Trends & Ideas

YouTube wants agencies to learn from their top creators

YouTube wants agencies to take a leaf out of its popular content creators' books and has put together a certification program to equip them with the relevant tools and knowledge. >>

Search Marketing

Search marketing taking back seat as proving ROI challenging

Difficulties proving return on investment for search marketing campaigns is seeing the channel being undervalued, according to new research from B2B research firm Clutch and digital agency R2integrated. >>

Blogs & Content

Study: Video big influencer for some voters

Video could be the key to the 2016 Presidential Election in the US. That's the word from new Tremor Video and Cygnal data which indicates that two large demographic groups are disproportionately impacted and influenced by video content. >>

Advertising

Ad Roundup: Partnerships underscore importance of connection

In today's advertising roundup, a series of new partnerships in the digital space underscore that the key to increasing revenue is still the connection between the merchant and the customer. >>

Advertising

Study: Digital driving calls to businesses

Digital channels are driving more people to call businesses. That's the takeaway from new Invoca data which shows most (92%) of calls are now linked to digital channels. That is an increase of nearly 10% over 2014 numbers. >>

Email Marketing

Study: Email key for SMB trust

When it comes to consumer trust, email is crucial. That's the takeaway from a new GoDaddy study, which found that consumer trust in small businesses hinges on professional email contacts. Most consumers said domain-based emails that matched a business website were 'very important' to their trust of a business. >>

Advertising

Studies: Video views increasing

Two new reports on the video front may have more brands considering either video advertising or branded content. >>

Advertising

Ad Roundup: Tools for content, payments

In today's advertising roundup, a series of releases that will simplify content payments and content creation across platforms. >>

Trends & Ideas

Marketing departments found to be worst for long, unproductive meetings

Meetings in the workplace could be costing your business valuable time and money, according to new research from collaborative platform Wisembly. >>

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