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Thursday, October 27, 2016

Mobile Marketing

Study: Safety key to wearables future

The key to new adoption in the wearable tech sector is safety. That's the word from new SkyHook data which indicates that nearly half of consumers are interested in the ability to track family members or personal safety from their IoT devices. >>


Study: Half of shoppers look for 'https' or other security symbols online

When it comes to protecting information online, most consumers are taking steps to maintain their privacy - like looking for 'https' at the beginning of a web address or looking for padlock symbols. That, according to new MarkMonitor data. >>

Trends & Ideas

Cash, and wallets, soon to be things of the past?

The popularity of contactless card payments and online shopping in the UK means that half of the population now carry very little in cash, according to new research released by Mastercard. >>

Blogs & Content

Expert: How Siri, Echo are changing content needs

Consumers used to type in their city and a need - like family style restaurant or plumbing installer - into a search engine to find local information. But, with the release of voice-based personal assistants, the way we find information has changes. Here's what brands need to know about these changes. >>

Trends & Ideas

Costumes are big business again this Halloween

Halloween is nearly upon us and a new infographic reveals some frightening large figures surrounding the spooky day. >>

Mobile Marketing

Mobile to play increasing role in holiday season shopping

Businesses that have invested in mobile technology should reap the rewards during the upcoming holiday shopping season, according to a new report from PayPal. >>

Trends & Ideas

Nielsen research reveals countries least likely to embrace mobile-only banking

Brits and Kiwis just can't let go of physical bank branches and are among the countries least likely in the world to embrace mobile-only banking, according to new global research from Nielsen. >>

Mobile Marketing

Mobile use in restaurants - tolerable or taboo?

A UK smartphone retailer urges restaurants to embrace the trend of mobile use in restaurants to increase customer engagement and, potentially, revenue. However, not everyone is keen and not every restaurant is a suitable environment. >>

Email Marketing

Study: Shoppers want email contact

When it comes to engaging with digital shoppers, brands might want to take a harder look at email options. That, according to new data from Bluecore which indicates that more than half of shoppers want brands to email discounts, product information, and other promotions. >>


New eBay ad targeting tool knows what mood a shopper is in

eBay is focusing ad efforts on helping shoppers to buy rather than on selling with a new tool that identifies what sort of mood a shopper is in. >>

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