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Wednesday, June 28, 2017

Mobile Marketing

Top 4 tips to prevent app fraud

As the amount of app fraud continues to increase, many brands are wondering if the risks associated with app fraud are worth it. Here are 4 tips for brands to help combat the effects of app fraud. >>

Mobile Marketing

Expert: Why mobile video is a trend to try now

According to new data, consumers are now spending about 50% more time with connected devices - tablets, smartphones, connected TVs, etc. - than in 2016. And much of that time is spent with mobile video, and that is why more brands need to get comfortable in the space. >>

Internet

Survey finds growing interest in Open Source

Look for increased interest - and growth - in Open Source software and programming options. That's the word from NodeSource, whose recent survey found that most (91%) of enterprise software developers believe new businesses will come from open source projects. >>

Mobile Marketing

Forecast: App Economy to surpass $6 trillion in 2021

Look for more out of apps. That is a key takeaway from App Annie's new Market Forecast; their experts suggest that by 2021 the global app economy will surpass more than $6 trillion. >>

Law & Regulation

Social media platform collaboration against extremist content

Four social media platforms are setting aside commercial rivalries and pulling together to form an anti-terror compact dedicated to tackling extremist content being spread from their platforms. >>

Ecommerce

Study: Shoppers still want human contact in-store

While much has been written about all-tech stores being the wave of the future, one new study indicates that wave isn't quite here yet. Instead, Euclid Analytics researchers have found that both men and women still want the human touch when they're shopping in retail stores. >>

Mobile Marketing

Study: Video must be mobile optimized

When it comes to video, mobile optimization is crucial. That's a key takeaway from new Mighteor research, which found that most (77%) of those watching mobile video have stopped viewing if the content 'didn't look good' on their mobile device. >>

Search Marketing

Marketers unprepared for AI, voice search

Voice search now accounts for a fifth of all mobile searches yet two-thirds of marketers have no plans for implementation, according to a new survey from SEO and content performance marketing platform, BrightEdge. >>

Social Marketing

Report identifies increase in news sharing via messaging apps

Today, the number of Americans that get news from social media continues to rise while in other countries growth in the use of social media for news has flattened out, or declined. >>

Trends & Ideas

Consumers want to influence in-store music

Consumers enjoy the offline shopping experience a lot more when music is played, according to new research from Mood Media. >>

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