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Wednesday, August 31, 2016

Ecommerce

Unique products, better prices motivates cross-border ecommerce

The search for unique products and better prices leads many UK consumers to consider purchasing from retailers outside of the country, according to new research from Bronto Software. >>

Mobile Marketing

Gen Z keen to engage with mobile video

Marketers looking to engage Generation Z would do well to take a good look at their mobile video strategy, according to new research from native advertising software company, Sharethrough. >>

Ecommerce

Expert: How to determine if a subscription service is good business

With more and more consumers attaching budget dollars to subscription services, businesses are taking note. But, according to one expert, subscription services may not be a good bet for all businesses. Here's how to determine if it's right for yours. >>

Advertising

Ad Roundup: Targeting key for video, digital products

In today's advertising roundup, two partnership and one new release that have targeting abilities at their core. >>

Advertising

Top 3 tips to create speech analytics strategy

Approaching the analysis of consumer calls to a business is quite different from analyzing past behaviors or even how they click onto a website. Here are three keys to creating a strong speech analytics strategy. >>

Advertising

Snapchat rumored to be rolling out behavioral targeting for advertisers

Snapchat is one of the most-downloaded apps in the U.S. and, as of the third quarter of this year, will be rolling out behavioral targeting capabilities. >>

Trends & Ideas

Working 9-5 becoming a thing of the past?

Is the 9-5 working day a thing of the past? Multiple studies show that, thanks to email and mobile, more people than ever are finding it hard to switch off after business hours. >>

Advertising

Accordant Media: 151% increase in global programmatic auction volume

Programmatic buying has risen significantly over the past year, according to recently released data from Accordant Media, including mobile. >>

Ecommerce

Report: Digital will be strong through holiday season

There is new data out from eMarketer that indicates that while revenue from the overall 2016 holiday season is expected to increase only 2%, digital revenue is expected to increase at least 13%. That increase in digital is an indicator that retailers need to doublecheck their ecommerce readiness. >>

Advertising

Expert: How to ready for speech analytics

Speech analytics are a relatively new option in the analysis space. While behaviors and context are well-covered, one expert believes speech analytics is where the future is for some businesses. Here's why: >>

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