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Thursday, May 5, 2016

Advertising

Advertising Roundup: Analytics and mobile engagement

In today's advertising roundup, two releases that cater to brands' access to data, and another which should simplify remote work problems. >>

Ecommerce

How reviews from gift-givers can help brands

Reviews left by consumers who are using a brand's product day in and day out are important, there is no doubt about it. But, according to one expert, many brands are missing a crucial segment of reviewers: those who gift items to consumers. Here are three tips for brands to use gifters' reviews to their benefit. >>

Search Marketing

51% of Brits can not spot ads in search results

They have the word "Ad" alongside them, highlighted in bright orange, yet according to a recent study in the UK by Ofcom, half of adults in the UK are unable to identify which Google search results are paid ads. >>

Ecommerce

Clean fraud and account takeover top UK businesses fraud concerns

Survey results from CyberSource reveal that clean fraud and account takeover are now the primary fraud risks causing concern for UK businesses. >>

Internet

Survey: Elections worrisome for SMB owners

Small businesses aren't feeling bullish about their future, primarily because of the upcoming election cycle. That according to a new report which finds that while half (51%) of small business owners believe their revenue will increase over the coming year, nearly as many (40%) believe their revenue lines will remain flat. >>

Advertising

Reports: Online crucial for SMBs

Two new reports out this week underline the importance of the Internet for small businesses. According to data from VistaPrint 1 in 3 consumers 'are unlikely' to shop with a small business that doesn't have a website. >>

Social Marketing

3 trends to watch in social marketing

The push from brands into the social space continues to be strong, but as more businesses enter social it is also becoming harder to be heard. One expert identifies three trends for brands to watch in the social space. >>

Ecommerce

Expert: How extreme stacking can benefit retailers

There is a new trend among cost-conscious consumers called extreme stacking, and while the main benefits are to the consumers there are also benefits to retailers and brands. One expert explains. >>

Advertising

Bing rejected 250 million ads in 2015

Bing has released data showing they rejected millions of ads and blocked thousands in its attempt to steer consumers clear of "questionable actors" and low quality and malicious content. >>

Search Marketing

Google reveals 180% increase in hacked websites in 2015

Google has released new figures about how they fought spam during 2015, and reveals that the number of websites being hacked rose significantly during the year. >>

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