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Friday, March 23, 2018


Expert IDs steps brands should take to increase online security

New data out from SiteLock indicates most (66%) of customers won't return to a site after data has been compromised. Researchers also found that most branded sites have some form of malware operating most of the time. We asked an expert from SiteLock what brands need to do to upgrade their security. >>


Studies underline consumer changes

Two new reports out this week underline changes to the consumer psyche in the US. As more consumers become comfortable with online shopping, the reports seem to indicate increased comfort in how consumers approach saving and sharing of their personal data. >>

Search Marketing

Top tips to a stronger search strategy

Google has begun incorporating voice search, direct answer functions, apps, and video options into their search engine, making it necessary for businesses to update their search marketing strategies. Here are three tips to a stronger search strategy. >>


New data reveals digital security issues for businesses

New data out from SiteLock may have some small businesses cringing and looking for new security solutions. According to researchers, the average website is attacked 44 times each day and receives more than 152 million bot visits each week. >>


Top 3 tips to create a strong customer service team

Customer service, according to many experts, is the foundation for a solid company, but even as customers have more access to brands, customer service seems to be faltering. Here are three tips to build a better customer service team, and to add to a brand's overall customer service experience. >>


What Amazon's purchase of Ring means for brands

Amazon's recent moves - purchasing Ring, announcing delivery for Whole Foods, and more - have many retailers wondering what's next. We chatted with Treasure Data's Rob Glickman for insight. >>


How remote work will impact businesses

According to reports, about half the US workforce will be telecommuting or teleworking at least part time by 2020; already nearly 4 million workers are doing this. What impact might this have on businesses? We chatted with Ultatel CEO Amr Ibrahim for his take on the situation. >>

Email Marketing

Emailers need to increase engagement

New data out from Return Path underlines a long-held belief about email marketing: the more subscribers are engaged with email content the less likely messages are to end up in spam/junk folders. >>

Mobile Marketing

Study finds mobile experience key to engagement

Retailers and merchants who want to up the engagement factor with their customers should up their mobile experience. That's the word from a new WorldPay report in which researchers found that about one-third of US shoppers would pay more for products if the mobile experience were better. >>


Top 3 tips to create a data driven marketing strategy

Data shortfalls, data insufficiencies, data stacks. All of these can give marketers the wrong idea about the customer with whom they want to engage, and can give consumers the wrong idea about marketers. Here are three tips to create and improve data driven marketing strategies. >>

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