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Tuesday, September 1, 2015

Ecommerce

Survey suggests increasing interest in e-gifts

With the holiday season fast approaching, retailers can strengthen their gift card offerings by incorporating e-gift elements, according to new research from shopper marketing firm Blackhawk Network. >>

Search Marketing

Referral key way in which marketers find SEO services

How do you go about finding a SEO company? According to a recent survey by Clutch, referrals are the most popular route, but not always the best. >>

Social Marketing

Social Roundup: Rolling out for Instagram

Instagram is rolling out their new ads platform and several mobile platforms have been granted early access. The Instagram Ads API includes software and tools to purchase and manage social media campaigns within the social network. >>

Research

Brands: How to engage Millennials in your work force

More Millennials join the work force every day, but these workers aren't like Gen X-ers and are quite disparate from Boomers. So, how can an employer engage these workers and make them want to create a career instead of a job? >>

Ecommerce

Top 3 tips to monetize traffic

Monetizing traffic is always confusing. How do businesses engage the people landing on their pages without overloading them with information or providing so little that they immediately click away? One expert offers his top 3 tips to better monetize traffic. >>

Advertising

U.S. presidential elections: Digital media use up, television still dominant

Since the last U.S. presidential election, social media use has skyrocketed and people are more confident and smarter using them. It's little wonder, then, that new research shows more than half of all U.S. election digital media spend will be directed through this channel. >>

Social Marketing

Reports: Brands are winning back to school

Engagement Labs has been following brands in the social space throughout the back to school season, and have some trends to share. According to their research the retail brands winning on Facebook include Abercrombie & Fitch, Hollister and L.L.Bean while the top retailers on Twitter include Aeropostale, Forever 21 and Converse. Hollister and Aeropostale also show up as the top two Instagram retailers, along with American Eagle. >>

Mobile Marketing

Time spent gaming on mobile drops, eSports partly to blame

The lack of a new gaming hit, a switch to watching others play games, and paying their way to game completion are all reasons put forward by Flurry for the downturn in time spent playing mobile games. >>

Advertising

Expert: How to turn data-rich into data-action

There is a plethora of data available to brands these days - social media data, click data, past purchases and even snail-mail newsletter lists. But turning this data rich atmosphere into actionable insights is still hard. One expert offers his advice. >>

Advertising

Expert: 3 questions to ask before outsourcing

According to a recent Gartner report about half of company's digital marketing activities are outsourced. This outsourcing can take a load off of PR or marketing departments, but may not be the best use of company resources and budget dollars. One expert explains why brands should consider outsourcing - or not. >>

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