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Wednesday, June 1, 2016

Ecommerce

More than half of cart abandoners return later to complete the purchase

A recent study from Connexity suggests to online retailers that all may not be lost if a shopper abandons their cart. >>

Social Marketing

Study: How consumers use social to source news

Social networking has changed from a place for long-distance families to keep in touch to crowdsourcing the launch of a new product to the social-shaming of celebrities. And, according to one new report, getting a daily dose of newsworthy events. >>

Ecommerce

How brands can monetize machine learning for subscription services

Most of us understand the benefits of using machine learning to test specific ad campaigns or engagement numbers, but one expert believes machine learning can be used by subscription service brands to better engage their core customer base. Here's how. >>

Blogs & Content

Consumers: There is a time, place for paid content

It used to be that advertorial content was frowned upon, but one new report indicates that time may have passed. According to a recent Harris Poll, more than half of Americans say there is a time and place for paid content - and they don't mind reading this type of content. >>

Advertising

Trends to watch for back-to-school

While many children are still in school, it's never too early to prep for next year. That's where new data from HookLogic comes in. Researchers from HookLogic have examined more than $100 million in sales from June through September of 2015 that shows what parents are looking for - and perhaps how merchants can profit. >>

Internet

Expert shares integration tips for cloud

Integrating cloud systems into a business can either be a huge help or hindrance immediately. For those who prepare fully, help and ease of use are the main reference points, but for those who aren't prepared, a cloud integration can go badly. One expert shares four tips for better cloud integration. >>

Advertising

How machine learning can impact subscription service offerings

Today's always-on, connected customers have a tremendous amount of buying power, especially in a subscription-based business model where companies need to continually earn their customers' share of wallet and drive renewals. That, says one expert, is why SaaS brands must consider machine learning. >>

Ecommerce

Expert: How to know if the cloud is right for your business

Though there are many benefits to integrated some cloud-based systems into small businesses, many SMBs continue to wait. Some fear the costs, some are unsure which cloud option is right. Here are our tips. >>

Advertising

Ad Roundup: Targeting, Payments and Data

New releases for payments, data and targeting could give marketers new insight into customers. Details in today's advertising roundup. >>

Advertising

Studies highlight importance of location, relevance

Data has been shown to dramatically increase the reach and engagement levels of branded advertising. And, according to two new studies, marketers are getting better are reading data and using it to find in-market shoppers. >>

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