RSS feed Get our RSS feed

News by Topic

Wednesday, October 26, 2016

Email Marketing

Millennials embrace marketing emails via mobile

Millennials in the U.S. are becoming more tolerant of marketing emails, reveals a new study from marketing technology firm Mapp Digital, and prefer email over other marketing channels. >>

Social Marketing

Video posts overtake photo posts by brands on Facebook

New research from Quintly reveals that Facebook continues to show growth in terms of fan acquisition, that the number of posts posted by brands is falling, and that video posts now outnumber photo posts among the top 30 brands on Facebook. >>

Email Marketing

Two-thirds of customers feel undervalued by providers

Many customers are turning to new providers for energy, insurance, banking or mobile because they feel they are receiving worse benefits than new customers. >>


Reports ID hot trends for Halloween

With under a week until Halloween, families are loading grocery carts with last minute candy and costumes. Two reports break down what stores can expect from these shoppers. >>


Expert: How SMBs can compete with big retail

With the upcoming holiday season, many small retailers are wondering how to compete - online and offline - with their bigger retail counterparts. One expert offers these tips: >>


Study: 50% prefer local gift cards

While gift cards of all sorts are popular during the holidays, a growing number of consumers are looking for local gift cards. That is one takeaway from new data from The Retail Gift Card Association; their data shows that about half of American shoppers want to get localized gift cards this holiday season. >>


Expert: Why brands must manage channel data

Customer and advertising data can help businesses better target campaigns and increase revenue, but improper management of data can do a lot of harm. One expert believes channel data management is key for businesses. Here's why. >>

Mobile Marketing

Top 4 tips for SMBs to implement mobile strategies

Mobile is catching on fast with consumers, and with some large corporations, but small businesses have been slower to adopt mobile options. Here are 4 tips for small businesses to implement mobile strategies now. >>


Top 3 tips to increase your brand's security

The internet has made it simpler for brands to learn what their competitors are doing online, but many don't think about how competitors might be watching them. Here are three tips to increase your brand's security online. >>


Expert: Where retailers should focus this holiday season

With less than a month until the Thanksgiving Weekend and the official start to the holiday shopping season, one expert offers retailers advice on where to focus their advertising efforts for the remainder of the year. >>

More stories >>