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Monday, November 30, 2015


More than half of consumers would pay for better customer care from preferred brands

No matter what their nationality or age, consumers place a high importance on quality customer care and more than half are prepared to pay more for better customer care from their preferred brands, according to new research from Xerox. >>

Email Marketing

UK mobile email open rates at highest ever but conversions in decline

New research from Movable Ink reveals that, while mobile email opens in the UK are at their highest rate ever, conversions are on the decline. >>


More than three-quarters of all Black Friday mobile orders made on an Apple device

The first e-commerce figures from Black Friday are trickling through and the data points to success in sales thanks to email and significant mobile activity. In this article we take a look at data as presented by predictive marketing platform Custora. >>


Brands: How to better use reviews for your business

In many ways reviews are the lifeblood of a small, online business. Reviews on sites like Amazon, eBay and retailer-based websites can tell potential shoppers what to expect from the brand. One expert offers advice on using these reviews in a positive way. >>

Loyalty Marketing

How to keep customers loyal through the holidays

Customer loyalty can be a fickle thing during the holiday season. People are very rushed to buy gifts and prepare meals, but they are also inundated with advertisements. There is an increase in marketing emails, there are ads on social media, commercials on television and radio and the list goes on. Here are 4 ways to keep customers loyal through the holidays. >>


50% of Millennials will do most of their holiday shopping on Black Friday, Cyber Monday

New data from Influenster reveals the shopping habits of Millennials during Black Friday and Cyber Monday including what they will be buying, how much of their holiday shopping they plan to accomplish and which stores they will be heading to. >>


Is Black Friday a 'false economy' for retailers?

Black Friday may be built on a 'false economy', says Worldpay's Insight Services team, and could actually be detrimental to a retailer's remaining festive sales season. >>

Trends & Ideas

Consumers expect shopping experience to be revolutionized by wearable tech

Nearly three-quarters of consumers believe wearable technology will be the future of retail, according to a recent survey conducted by Vista Retail Support. >>


Highest online parcel volume recorded in October 2015

IMRG MetaPack has recorded the highest online parcel volume in October 2015 since they started their UK Delivery Index back in 2011. >>

Mobile Marketing

How to convince wary app users to share location data

More than eight in ten app users say that location is a pivotal part of their app experience, yet a recent study by Skyhook Wireless found that nearly four in ten aren't keen to share their location. Find out how best to encourage app users to turn on location services. >>

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