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Friday, July 31, 2015

Blogs & Content

BrightEdge: Brands are missing consumer engagement with content

We could arguably say there is more branded content on the Internet now than there has ever been in the past. There are product descriptions, how-to and other helpful videos, blogs about products, quoted reviews. There are social media stories and advertorials. But, is this content engaging consumers? >>

Internet

Experts weigh in on the death of Flash

With a growing number of key technology players disabling or calling for 'the end' of Flash, many are saying this is finally the beginning of the end for the technology. If it is, in fact, the end for Flash, what does that mean for online retailers and brands using the technology? >>

Ecommerce

Study finds payment issues top affiliates' complaint list

The ecommerce boom has led to another boom: that of affiliate marketers, but while technology is making it simpler for these affiliates to find customers technology is not helping them get paid for their partner brand. >>

Mobile Marketing

Study: Indian mobile use skyrocketing

Consumers in India are latching on to the mobile phenomena quickly and they aren't letting go. That is the takeaway from a new Vserv report which indicates the average Indian smartphone user spends 169 minutes per day on their devices. >>

Advertising

How travel brands can stop fraud

The online travel space is expanding quickly. Consumers are looking for trip information across devices, but many want options in lodging, airfare and car rentals as well as content, and as with all ecommerce the experience is key. But among the legitimate travelers are fraudsters who are becoming bolder. >>

Ecommerce

Cart abandonment rates lower for charities than other sectors

Charity websites have far lower rates of cart abandonment than those in other sectors, according to new research released by ecommerce platform provider Ve Interactive, along with higher rates of triggering transaction completion via email. >>

Research

Online Reviews: Consumers seeing stars, not content

The overall ranking of a business or product outweighs the credibility of a reviewer, according to a new study into review by researchers at Northumbria University in the U.K. >>

Ecommerce

Amazon proposes 'drone zones'

Amazon wants to divvy up the sky to allow for low altitude airspace in which drones can safely transport packages for delivery. >>

Search Marketing

Google adds business foot-traffic data to search

Consumers that want to avoid sharp elbows and waiting in line can now check out when a store is likely to be busy thanks to a new Google feature. >>

Internet

15% of Americans do not use the Internet

The Internet has become an integral part of most people's lives in the U.S. but, according to new research released by the Pew Research Center, there remains a steady percentage of Americans who do not go online. >>

More stories >>