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Thursday, July 31, 2014

Ecommerce

Ecomm Roundup: Faster checkouts and better personalization

Two new releases into the ecommerce space this week should help retailers improve checkouts and logins, as well as on-site personalization. Personalization has been shown to improve shopper engagement and conversions, as product placements are more relevant to the individual shopper. >>

Ecommerce

Top 3 tips to use data better this holiday season

Kids will soon be back in school across the US, and that means retailers are already looking ahead to the holiday season. A new poll out from Looker indicates more retailers are focusing on data for the holidays - capturing the right data and then analyzing and using that data to offer better experiences. >>

Internet

Microbusinesses dipping into personal savings

According to a new Gallup poll more than half of microbusinesses are using personal savings to fund their enterprise; about 43% use credit cards. Researchers found fewer than 3% of microbusinesses are using government loan programs and fewer than 2% use crowd funding programs for funding. >>

Social Marketing

How dark social can impact brand

There is a new buzz phrase out there - dark social, and it refers to the sharing of digital content outside the usual social places. For example, Consumer A sharing a link with Friend B through Skype or IM rather than within Facebook or Pinterest. According to some experts nearly one-third of shares could be through dark social trends. >>

Ecommerce

Webrooming parents heading to physical stores for back-to-school purchases

A survey by Accenture reveals that physical stores remain popular with parents when it comes to embarking on their kids' back-to-school shopping spree. >>

Mobile Marketing

43% of all traffic to travel websites now comes from mobile

Mobile devices accounted for almost half of all traffic to travel websites in June this year, according to recent figures released by digital consultancy Nucleus. >>

Advertising

Survey: Gamers don't want interruptions

Don't distract the gamers. That is the takeaway from a new MediaSpike report which found a majority of mobile gamers find that ads served during game breaks are distracting - and unwanted. According to the research even display ads fared better than ads served during these breaks. >>

Ecommerce

Reports: Back to school stressing parents

With only a few weeks left before summer vacation is over for US families, both parents and kids report they're stressing out. For different reasons, of course, but the overall feeling in many households is that school equals stress. >>

Advertising

How to measure engagement to reach a deeper customer relationship

Short-form quizzes and lists have worked to generate repeat traffic for some sites but fail miserably on others; this failure isn't because the quizzes are 'more fun' from site to site. It has to do with the expectation of the visitor. Every brands' content needs to stay true to its brand values and image in order to meet expectations and generate engagement. >>

Ecommerce

Survey: Amazon influencing back to school shoppers

Many US families are already hip-deep in notebooks and pens, new shoes and jeans for the back to school year, but there are still many left to shop for these items. And, surprisingly, nearly half say Amazon is influencing their buys - both online and in-store. >>

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