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Wednesday, October 14, 2015


Report: Facebook tops Google for display growth

Change is in the wind in the display advertising space. That according to one new report which indicates a social network is gaining ground on a perpetual advertising leader. >>


Top 3 tips to improve document search

Document search is gaining steam as more businesses move their data and information online. Document search can help to ensure company statements are on-target and that good information is available to teams scattered across the country. Our expert offers her top 3 tips for a solid document search strategy. >>


Ad Roundup: SaaS, partnerships and increased feedback

In today's advertising roundup a trio of releases into the online space - one offering SaaS tools, a partnership for fraud prevention and a new release that ups the feedback brands obtain. >>


Facebook increases push to ecommerce

Facebook has long been trying to link its social prowess with ecommerce and has just announced another way in which brands can reach customers and drive sales on the platform. >>


Do you really want 5-star product reviews?

Recent research reveals that product reviews with five stars, whether on Amazon, Google or on a merchant's own website, can instill a sense of doubt in consumers. So, are five-star reviews something to aim for? >>


Survey: Half-million spent to recover from cyber attacks

The cost of a business' recover from a cyber attack is rising. That according to Kaspersky Lab which surveyed IT departments about recovery from an attack; according to the survey businesses are spending an average of $551,000 (enterprises). >>


Ad Roundup: Trio of releases for small businesses

Small businesses have three new options in the online space - vCita, myDevices and StartApp have all launched programs into the online and mobile spaces that could help brands better connect. >>

Trends & Ideas

Third of Brits struggling to cope with data overload

'Debilitating stress' is affecting millions of Brits thanks to data overload, according to recent research from digital mapping and analytics experts Esri UK, and marketers may want to consider visual content which is easier for the brain to absorb. >>

Mobile Marketing

U.S. mobile users spent 70 hours using apps in June this year

Despite spending hours using mobile devices that have many apps installed, according to comScore's latest U.S. mobile app report, users in the U.S. focus most of their time using just three of them. >>


92% of top UK retailers use social media

Imaging technology firm SpinMe's recent research found that the vast majority of the UK's top 50 retailers now actively engage on social media platforms to boost sales. >>

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