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Tuesday, March 28, 2017

Trends & Ideas

Research reveals extent of secondary revenue generation among UK retailers

Retailers are exploring secondary revenue options to boost profitability and combat low margins, according to new research from the British Retail Consortium and Webloyalty. >>

Ecommerce

Report: Bot attempting to steal gift cards

Hackers aren't only going after actual bank accounts any longer. Distil Networks has identified a bot that is going after the gift card balances that consumers have with retailers. >>

Advertising

Ad Roundup: Analysis basis for releases, expansions

In today's advertising roundup, a business expansion, a partnership, and an analytics tool lauch - all focused on data. >>

Ecommerce

Half of UK charities have no digital strategy

A lack of skills and funding means UK charities are facing a "digital skills crisis", according to new research from Skills Platform and Zoe Amar Communications. >>

Advertising

Trends to watch for video in 2017

New video formats are set to offer brands more options to connect. Still, brands need to consider those options carefully, before diving into a new campaign. >>

Trends & Ideas

78% of over-55s uncomfortable with concept of stores run by robots

New research from Mindtree reveals that more men than women look forward to the day when in-store shopping is run by robots and other automated store systems. >>

Ecommerce

Study: Mobile key for online grocery buys

Online grocery shopping is beginning to trend up, but the grocers having the most success are keying in on mobile. That, according to Criteo's Clicks, Bricks & Broccoli: The CPG and Grocery Trend Report which found that 40% of digital grocery sales are made via a mobile device. >>

Internet

Job Seekers: How to get the next job

Looking for a new job is a full-time job, and consistency in networking, applications, and resume hits are key. But consistency isn't the only thing that matters. Here are four more tips to help land that next job. >>

Loyalty Marketing

Top 3 tips to improve travel loyalty programs

Upgrading loyalty or rewards programs to include more than store-specific points can be a good building block for brands. According to one recent study, customers are looking for programs that allow for more ways to earn and spend loyalty rewards, which could means it's time for a program upgrade. For brands considering a change, here are three tips. >>

Advertising

New Realeyes' research links emotional response to sales impact

Emotional responses are related to sales, according to a new study from emotion tracking company, Realeyes, and confectionery firm Mars. >>

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