Targeting key for digital space

It's been 25 years since the first digital ad showed up on computer screens, and now there are even more options for marketers and brands to reach consumers. But what will be next? We ask a digital expert. >>

Ecommerce

Study: 1 in 4 fooled into counterfeit buys

While the increase in digital shopping is good for most merchants and brands, there is a downside: counterfeit. And, according to one new report, the amount of people fooled into buying counterfeit goods continues to grow. >>

Social Marketing

Expert: How social will impact holidays & beyond

About half of American shoppers will be influenced to buy something for the holidays because of an ad seen on social media. That's a key finding from Smartly.io's new report, which also found that over half of shoppers (57%) say social media is helpful to them in sourcing gift ideas. We're diving deeper into the report with Smartly.io's Robert Rothschild. >>

Advertising

Report: SMBs optimistic about new decade

Small business owners are excited about their future. That's a key takeaway from new Bank of America data. Their survey of SMB owners found that more than half have plans to expand their business and believe their revenue will also be on the increase. >>

Ecommerce

Key areas that will change for CS in 2020

Customer service will always be about, well, service, but there are nuances to what consumers what and need where CS is concerned. Here are a few key areas that, according to one expert, will impact merchants, brands, and marketers in 2020. >>

Ecommerce

Reports: More people shopping, but more fraud, too

The 2019 holiday season is off to a fast-selling start, and despite the shortened time-frame between Thanksgiving and Christmas nearly half of shoppers surveyed for a new report say they haven't even begun shopping yet. >>

Advertising

Top tips for better localized programmatic

The beauty of the Internet is that it connects brands in Country A with shoppers in Country B. But, in some cases, shoppers want to shop local - and in those cases the internet can be a difficult beast to navigate. This is where localized programmatic spending comes in for marketers and brands. Here is how to improve brands' localized programmatic strategy. >>

Advertising

Experts: How to strengthen data strategy for the new year

Lead generation, whether through email and digital or offline measures, is key for business growth. But getting the right leads isn't as simple as it used to be. We asked digital experts for their insight into how brands can improve lead-gen and data use in 2020. >>

Ecommerce

Cyber Monday a hit with shoppers

Cyber Monday surpassed the $9 billion mark, with retailers and brands ringing up $9.4 billion in sales for the day. This continues the trend of shoppers increasing their spending for the holiday season this year; for the day, shoppers increased their spending nearly 20% YoY. >>

Advertising

Three trends to watch in CX for 2020

The customer experience continues to be an integral part of brands' strategy, but providing a solid customer experience remains a struggle for some. Here are three ways brands may improve their CX strategy in 2020. >>