Expert: How brands can engage with shifting consumer needs

Unsurprisingly, COVID-19 has changed how consumers operate. With 2020 came a huge shift in the way consumers shop and communicate with their brands and institutions. Offerings such as BOPIS/BOPAC, contactless delivery, and online ordering are now table stakes for brands looking to survive from a social distance. The less we have to be in the same room as another person, the better. With this in mind, we look toward the future to 2021 -- a year we can only hope will bring a vaccine, a drop in unemployment, and economic stability -- and predict how brands will respond to shifting consumer needs. >>

Advertising

Top 3 things consumers now want from marketers

Many things have changed for marketers since the beginning of the pandemic, but even more has changed for consumers. From the way they shop to how they commute to work to how they engage with friends and family. Which means a switch in strategy for many marketers is in order. Here are three ways brands can adjust their strategy to meet consumers where they live. >>

Ecommerce

Prime Day set, here's how to prep

The summer staple of Amazon's Prime Day was delayed in the US this year, but dates have finally been released. The digital sale day will run from October 13 through 14 with deals on everything from tech to home decor. But in a year of a pandemic, just what do merchants and marketers need to do to engage? We asked digital experts for their advice. >>

Advertising

Forecast: Content Marketing to surge forward in 2021

Although 2020 has not been a great year for content marketers, overall, new data suggests that content marketers could see a strong rebound as the world turns the corner into 2021. Already, with businesses around the globe opening up as countries try to re-open after shuttering so many businesses and stores because of the pandemic, content marketing spending has begun trending back up. That, say experts is why 2021 should be a strong year for these marketers. >>

Social Marketing

What Facebook's IDFA change means for publishers

Recently Facebook announced the IDFA would end, and could result in a loss of about half of publishers revenue through Facebook's Audience Network. This is raising many questions about not only first-party data but third-party, how the digital space can provide relevant, engaging experiences, and how to better serve the population without risking their personal information. >>

Ecommerce

Top 3 tips to improve retailers' holiday season

This holiday season has the potential to be great - but also challenging - for marketers and merchants around the globe. Continued dealing with the global pandemic, more people than ever shopping digitally, shipping delays, but constant access to the newest and best products. We asked a digital expert for his top 3 tips to improve merchants holiday season bottom line. >>

Mobile Marketing

Study: QR usage soaring but so is fraud

New data out from MobileIron holds good news for mobile marketers and brands, also a bit of a warning. First, the good. QR codes have definitely caught on with mobile users, and more than half of mobile consumers say the codes make their lives simpler. But, the bad. As more people have begun using the codes and because many don't have good security software installed on mobile devices, the codes are a jumping off point for many fraudsters. >>

Ecommerce

Expert: How to use SPO to combat fraud

According to reports about half of US media professionals are now using Supply Path Optimization (SPO) to help fight fraud. However, not all SPO strategies are inherently set up to actually detect or combat this issue, and that is why, according to one expert, publishers need to better balance transparency on the supply side and inventory. >>

Advertising

Reports: How shoppers will spend, what marketers can do to engage

Several new reports out this month shed light on what consumers are looking for as we begin counting down to the 2020 holiday season, and what marketers can do to capture shoppers' attention in a digital space that continues to become more and more crowded. >>

Advertising

How political ads are changing in 2020

With many US consumers continuing to hunker down at home and many stating a mistrust of 'fake news' on both social networks and television, political advertisers are wondering how to best connect with their constituents as the race for the White House and many Congressional seats heat up. We spoke with two digital experts about how the political ad space has changed so far in 2020. >>