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Thursday, April 2, 2015

Social Marketing

Report: Autofill features on social media improve conversions

It seems that making it simple for customers to fill out survey and order forms is key to conversion. That according to Formstack's new 2015 Form Conversion Report; according to their data using autofill features in these types of forms can double conversion rates. >>

Advertising

Brands: Why You Need Millennials

The Millennial demographic is quickly surpassing other demo's on the most wanted chart - not because Millennials have more money, but because they have another kind of power. They are self confident - they know how to move in a digital environment by nature and they are eager to express themselves. They ask brands to be sincere, straightforward, fast in their answers, real and, most importantly relevant to their needs and interests. >>

Mobile Marketing

Mobile Roundup: More shoppers choosing mobile

Two new reports point to mobile shoppers going mobile, for both purchasing and product research. Details in today's mobile roundup. >>

Research

Survey: For routine accounting, SMBs trust in-house

Small businesses aren't afraid of having an outsider file their taxes each year, but when it comes to day-to-day bookkeeping many say they prefer to have someone in-house do the heavy lifting. That according to a new survey out from Wasp Barcode. >>

Mobile Marketing

Mobile-friendly email strategies paying off for marketers

The latest Yesmail Email Marketing Compass benchmark report reveals a significant rise in mobile email conversion rates as marketers' mobile-friendly strategies begin to pay off. >>

Ecommerce

The growing impact of online performance on sales and customer experience

Retailers in the UK are optimistic about the future of online shopping, more so as purchases via mobile continue to increase. However, retailers are also aware that the online experience needs to be improved to meet consumers' expectations and increase sales from local and international shoppers. >>

Email Marketing

Dedicated email marketing teams significantly affect ROI

Email remains one of the top channels for return on investment, but could having a dedicated person or team help achieve better returns? >>

Ecommerce

How to predict shopper behavior outside surveys

Purchase behavior is one of the strongest targeting options available to merchants. The problem is that many are depending on surveys, which likely include how shoppers want to spend versus how they actually spend, to find the behavior. >>

Advertising

How to use native, RTB as complimentary options

From search to mobile, there are a plethora of ways to use different advertising units and buying options to compliment one another. According to one expert native and RTB are another of those complimentary combinations. Here's how brands can better use these formats. >>

Research

Manta: Crowdfunding not high on SMB's radar

Crowdfunding has become quite a popular way to fund new ventures, but according to one new study the crowdfunding craze really hasn't caught on with small business owners. In fact, Manta's new survey finds only about one-third of SMBs say they used 'alternative funding' measure because they didn't qualify for traditional bank loans. >>

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