Sunday, April 17, 2016

Ecommerce

Top 3 tips to prep for 2017 taxes

It's tax day in the US, and while most businesses have already filed, it's never too late for tips. Especially those tips which can help a business prepare for next year's taxes. Let's take a look. >>

Trends & Ideas

Younger generations most likely to value physical stores

Despite digital being an integral part of their lives, younger generations are actually more likely to say it is important that a brand has a physical store, according to new research from iModerate Research Technologies. >>

Research

Women's business travel booking habits save businesses millions

New research from Harvard Business Review reveals there is a difference in business travel habits between genders that can affect a business' bottom line. >>

Advertising

Study: Interactive video ads getting more attention

Turns out, video is an attention getter. That's the takeaway from a new Exponential Interactive study which looked into how consumers react to pre-roll and banner ads as well as interactive video. >>

Loyalty Marketing

Expert: How loyalty will help mobile wallets

Mobile wallets have been getting a lot of attention from businesses around the world, but according to one expert the real benefit to mobile wallets won't be seen until loyalty is introduced. >>

Advertising

Ad Roundup: Platforms set personalization as goal

In today's advertising roundup, three releases to the online space that should help retailers and brands up their personalization and targeting games. >>

Email Marketing

Study: Reputation key to engagement

The key to customer engagement may be making a switch to reputation. That's the takeaway from ReturnPath's new 2016 Sender Score Benchmark Report. Researchers tallied more than 4 trillion email messages through 2015, and their finding is that having a 'good' email reputation is no longer enough. >>

Email Marketing

Businesses to spend more time, money on email campaigns in 2016

Businesses are set to increase spending and time on email marketing, according to Email On Acid, proving that the communication channel remains a top priority and a critical tactic to increase engagement, sales and brand awareness. >>

Ecommerce

Reports: Consumers shop for everything online

Forget stores, more and more shoppers are buying online - and not just for digital content or cheap designer goods. Two new studies are outlining the trends that are hitting not only retailers but grocers. >>

Ecommerce

Detailed product information ranks above reviews, price in decision to buy

What quality of product information is needed to motivate an online shopper to hit the buy button? The results of a new study from product content management platform Salsify will guide you. >>

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