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Friday, April 26, 2019

Social Marketing

Study: Social pushing conversions

While it can be said that social media is mainly a downtime activity or straight-up time-waster for many consumers, it should also be said that social is influencing more sales conversions. That is a key takeaway from new Fullscreen, Shareable and IRI data which shows that social media posts influence consumers to buy CPG products at between 1.5% and 5.2% higher rates than non-social ads. >>

Social Marketing

Expert: How brands can make the most of non-social budgets

Earlier this month, Facebook announced changes to how they measure ads. This change will, of course, change how businesses use the social giant as part of their campaigns, and it could change the way consumers interact with ad messages in the social space. But, according to one expert, the changes could also help brands engage better outside of social because the insights gained from Facebook campaigns could be used outside of the social network. >>

Mobile Marketing

Study finds fraudulent app numbers skyrocketing

A new report may have brands in the mobile space holding their breath. That, because according to data the number of fraudulent apps available has skyrocketed more than 100% since 2018. Not only is the number of fraudulent apps up, fraud in several other sectors is also up across the mobile space. >>

Internet

As the web turns 30, what is coming next?

This year the world wide web turns 30, and while the digital space has definitely caught consumers' attention, there are areas of the web that its creators could never have envisioned. We asked a digital expert to weigh in on the internet at 30. >>


Advertising

Reports: Martech, experience increasing in importance

Two new report underline ways brands are hoping to improve their connection with consumers. First, through marketing technology and then through dedicated experiences. Read on for details. >>

Ecommerce

Study finds connection key for shoppers

It turns out branded interaction may be the key to increasing sales and revenue. That, according to new Bazaarvoice data which found that product pages with Q&A type information scored 47% higher conversion rates to those pages that didn't house such information. >>

Internet

Report: How bad bots are harming business

Web scraping, competitive data mining, personal data harvesting, data breeches, ad fraud, transaction fraud, spam. All of these - and more - are a problem for businesses and consumers alike, and are becoming more prevalent because of the use of "bad bots" by fraudsters and even legitimate businesses. Just how big is the bad bot problem? >>

Loyalty Marketing

Expert: How loyalty programs will impact 2019

Loyalty programs have been part of retailers' marketing bags for decades, but in the digital space new options for loyalty programs appear nearly every year. There are programs that are used between brands, miles/points programs that can be redeemed for products, the list goes on. And last year, a number of big names brands - like Kohl's and Nordstrom's - revamped their programs. We asked one expert how he believes loyalty programs will impact 2019. >>

Advertising

Study finds local ads preferred by consumers

Local businesses may want to take a harder look at streaming services and ad opportunities there. That, according to new ZypMedia and Harris Poll data which found, among other things, that most (62% Millennial streamers) prefer local to national ads while streaming. >>

Advertising

Reports: Content disconnect for B2B

Two new reports shed light on areas where the B2B experience online is falling short - and how B2B brands can improve the overall digital experience to capture more buyers' attention. >>

More stories >>