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Thursday, July 31, 2014
Consumer engagement with mobile ads in on the increase, according to a new study by xAd and Telmetrics, with many going on to conduct secondary actions. >>
Android has widened its lead over all its competitors and its share of the global market has reached a new record, according to new figures released by market research company Strategy Analytics. >>
Many companies tend to use the term "social strategy" as if it is a catch-all for every platform available. But according to SAP while the social audience may be consistent, each social channel comes with a very specific set of expectations with regards to what the audience expects in terms of engagement. >>
Two new releases into the ecommerce space this week should help retailers improve checkouts and logins, as well as on-site personalization. Personalization has been shown to improve shopper engagement and conversions, as product placements are more relevant to the individual shopper. >>
Kids will soon be back in school across the US, and that means retailers are already looking ahead to the holiday season. A new poll out from Looker indicates more retailers are focusing on data for the holidays - capturing the right data and then analyzing and using that data to offer better experiences. >>
According to a new Gallup poll more than half of microbusinesses are using personal savings to fund their enterprise; about 43% use credit cards. Researchers found fewer than 3% of microbusinesses are using government loan programs and fewer than 2% use crowd funding programs for funding. >>
Recently published research from Webtrends shows that consumers in the UK are happy to hand over personal data to brands but many want to be rewarded and there's a limit to just how much information they are happy to part with. >>
There is a new buzz phrase out there - dark social, and it refers to the sharing of digital content outside the usual social places. For example, Consumer A sharing a link with Friend B through Skype or IM rather than within Facebook or Pinterest. According to some experts nearly one-third of shares could be through dark social trends. >>
A survey by Accenture reveals that physical stores remain popular with parents when it comes to embarking on their kids' back-to-school shopping spree. >>
Mobile devices accounted for almost half of all traffic to travel websites in June this year, according to recent figures released by digital consultancy Nucleus. >>
More stories >>
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