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Sunday, August 28, 2016

Trends & Ideas

Time watching TV remains the same, but different

Despite new technologies and devices, the predicted death of television has not materialized and, says a new study from Clusters, people are watching just as much television as they always have done. >>

Advertising

Optimove integration allows targeted campaigns via Google Ads

Marketing cloud specialists, Optimove, have announced a new integration with Google Ads that will enable businesses to target existing customers on Google with personalized ads. >>

Advertising

Brands: How speech analytics can work for you

Speech analytics may be the next frontier in customer engagement according to one expert. What are speech analytics and what makes them so important? Our expert explains. >>

Research

Study reveals SMBs don't know credit scores

While most small business owners are familiar with their income and expense lines, advertising budgets and salary caps, there is one piece of business information many are missing. The information about their business credit score. According to a recent Manta survey nearly three-quarters (72%) of SMB owners don't know their business credit score. >>

Advertising

Expert: How ad blocking can work for brands

No business wants their ad to be blocked by a customer, but that block can give something back to the brand or publisher. Here's how. >>

Mobile Marketing

All hail Uber

According to new data released by SimilarWeb, Uber dominates the ride-hailing market in more than 100 of the world's markets. >>

Social Marketing

Social media platforms failing to adequately monitor hate speech

The British government believes more needs to be done by major social media outlets to monitor hate speech and the promotion of violence. >>

Email Marketing

Top 4 email worst practices and solutions

While most marketers understand the importance of welcome messaging, not spamming, and honoring unsubscribe requests, these tasks remain some of the most violated rules in the email realm. One expert identifies the four worst practices for email marketers and solutions for each. >>

Advertising

Ad Roundup: Releases, partnerships focus on data

In today's advertising roundup: data. One new release and two partnerships are focused on how to better connect brands with data analysis. >>

Internet

Expert: How SMB owners can embrace the CMO title

While most small business owners know how to set up an advertising schedule, many have not fully embraced the title of Chief Marketing Officer for their shop. According to one expert, SMBs need to embrace the CMO role or risk failure. Here are three tips to better embrace that role. >>

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