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Friday, April 28, 2017

Social Marketing

What Twitter's roll-out of Periscope ads means for digital brands

Recently, Twitter announced the roll out of pre-roll ads for the Periscope platform. With this move, along with Facebook's launch of live video, and sites like SnapChat and Instagram keying in on the power of video, how can brands better connect? >>

Ecommerce

Ad Roundup: Tools to connect shoppers

In today's advertising roundup, three new releases that are geared toward helping merchants better connect with shoppers in the digital and mobile spaces. >>

Advertising

Top 3 tips for B2B brands to harness purchasing power

Harnessing the purchasing power of any consumer is hard, but it can be especially hard in the B2B space, where businesses must navigate not only needs but the best way to engage not just one buyer, but many buyers in different geographical regions. Here are three tips to help. >>

Channel 4 video-on-demand ads address viewer by name

Consumers are used to getting personalized direct mail, email and even digital ads, but thanks to UK broadcaster Channel 4, they are now being addressed by name via the television. >>

Advertising

IAB: 2016 Internet ad spend breaks records

The latest IAB Internet Advertising Revenue Report reveals that, for the first time, mobile accounted for more than half of Internet advertising spend >>

Research

Marketers say their role is to collect, not analyze, customer data

Marketers say they spend far too much time analyzing data and too little on more creative aspects of the role, according to new research among US and UK marketers by marketing automation brand, BlueVenn. >>

Research

Two-thirds of US, UK consumers worried about how brands use personal data

The latest 'State of Consumer Privacy and Trust' survey has been released by identity management firm, Gigya, and it reveals that many consumers still harbor concerns. >>

Advertising

Study: Marketers overwhelmed with data

While most marketers agree that collecting data is in their job description, the job of analyzing that data, is not. That's the word from a new BlueVenn report, which found that 64% of US and UK marketers agree that their job is to collect data - but not analyze it. >>

Advertising

Top 3 tips for a more earth friendly marketing campaign

In the US, businesses use about 68 million trees each year to produce 17 billion catalogs and 65 billion direct mail pieces. With Earth Day having just passed, one expert offers three tips to make a more eco-friendly advertising impact. >>

Search Marketing

Local Brands: Why SEO needs an upgrade

Search engine optimization has been around for more than a decade, but there are still challenges, especially in the local space. One expert explains. >>

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