Take my PDA but leave me the chocolate

One in five female bloggers in the U.S. is officially bonkers according to a recent study from BlogHer/Compass Partners. >>

Research

Quantcast: Demographic search tool beta launch

Media planners looking for websites that match their demographic requirements have another tool at their disposal, thanks to Quantcast’s newly launched free demographic search service. >>

Advertising

Trendsetters targeted by new ad network

Burst Media adds yet another targeted vertical ad network to its already growing stable of offerings. >>

Social Marketing

PopularMedia launches a management platform for social media

Managing social media campaigns may get much easier for marketers with the launch of a new platform from PopularMedia. The Social Media Marketing Suite allows advertisers to create branded campaigns and social sites and to track how consumers interact with them. >>

Mobile Marketing

GoldSpot Media, Denuo partnering for mobile targeting

Targeting consumer behavior through the behavior of marketers in the mobile space could become the next hot marketing trend. GoldSpot Media, a mobile marketing firm, and Denuo, the mobile metrics arm of Publicis Groupe, have formed a partnership to study advertisers' behaviors so they can better relate to consumers. The partnership will ultimately enhance mobile video ad options for GoldSpot. >>

Advertising

The rise of DIY display advertising

Could do-it-yourself display advertising do for the online advertising industry what online travel booking did to the travel agent industry? >>

E-commerce

Consumers still find online shopping frustrating

Failing to meet customers’ expectations online can have an adverse impact on both the brand and the store, finds a survey from Opinion Research Corporation. >>

Research

Consumers go online for Mother's Day gifts

Mother’s Day is round the corner and Brand Keys is on the case when it comes to who’s buying what and where. >>

Research

Nielsen: Experience pushes consumers to post online

Consumer generated media (CGM) is more important than ever for marketers, however, if you think a good product is all you need to generate buzz amongst consumers, think again. A recent survey from Nielsen CGM/Homescan Buzzfacts indicates that the experience a consumer has is more likely to cause them to post a review than the product itself. >>

Mobile Marketing

JupiterResearch: Why you should go mobile now

According to a recent report from JupiterResearch marketers are taking too long in their addition of mobile platforms. The report indicates that only about 20% of marketers are currently in the mobile space. According to Jupiter, the other 80% of marketers are missing the boat. >>