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Monday, January 26, 2015

Advertising

Study: Data tools don't stop cross-channel challenges

There is a wealth of data in the online space and there are nearly as many tools to collect that data. But, according to one new study, the wealth of data and data tools aren't stopping the challenge brands face in merging and activating that data across channels. >>

Mobile Marketing

Reports: Mobile economy flourishing

Mobile devices are helping shoppers find new products on store shelves. That is the takeaway from a new Ninth Decimal report which finds most shoppers (70%) are trying new products/brands after seeing mobile ads for those products. >>

Advertising

Top 3 trends to push marketers ahead in 2015

As brands cement their 2015 strategies, one expert is offering up his advice on the trends that could help push brands farther into consumers' consciousness. >>

Ecommerce

Kenshoo highlights rise in Facebook ad spend

Research from Kenshoo reveals the significant increase in Facebook ad spend driven by marketers' better understanding of the social networks' cross-channel campaign tools. >>

Research

Study: Americans don't understand their health plan

It turns out a growing number of Americans aren't seeing their doctors because they don't understand what is - and more importantly what isn't - covered by their health plan. That is the takeaway from a new Harris Poll. The report also found one-fifth didn't see their doctor for a 'general health concern' because they were afraid of the costs. >>

Internet

Study: Service virtualization can reduce risk

There is a new study out from voke, inc., that posits service virtualization can help businesses reduce software risks. Service virtualization, say the report authors, reduces the amount of wait time, getting software products to market and costs. >>

Ecommerce

Survey: Solo-preneurs on the rise

Owning a business may be the dream of many in the workforce, but many equate that with being 'the boss' over employees. According to a new Rocket Lawyer there is a new trend in the entrepreneur space: that of the solo-preneur, or one person office. >>

Advertising

Ad Roundup: Data, funding and a new video unit

Today's advertising roundup includes new releases that put the focus on data, video ads and ecommerce performance. >>

Ecommerce

Retailers: Customer experience also about employees

According to some pundits showrooming has disrupted the way retailers engage in stores. This may be true to an extent, but one expert points out the bulk of purchases are still made in stores, and that leaves a lot of room for retailers to engage. >>

Ecommerce

3 Questions with Returnly

Returnly is an online platform helping retailers reduce return friction. This easing of friction has been shown to create hyper local customers who return time after time. According to the company merchants using their platform see a 3 to 4 times higher shopper value because those shoppers return more often to buy more items. >>

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