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Thursday, August 28, 2014

Mobile Marketing

Release makes push notifications actionable

Urban Airship is pushing a new kind of ad option out to brands today - through push notifications. The mobile management hub has created a cross platform support system for brands' widgets and interactive notification tools that push to users' phones or mobile devices. >>

Advertising

Early results show skipping ads improves engagement

Some early results are in and they may surprise some of you: the ability to skip pre-roll video ads can improve customer engagement. >>

Advertising

Top 3 tips to better personalize online campaigns

The promise of Big Data was that if the marketer could gather and analyze enough information, he/she could receive major insights into how to improve your business. The problem was that once the insights were gained, marketers and retailers found implementation both time consuming and difficult. It is often a roadblock in the process, and many staff resources are required for implementation, causing many companies to constantly delay this effort. Here are our expert's top 3 tips to improve personalization: >>

Social Marketing

Pinterest gives businesses a deeper peek into their Pinners

Registered business users of image-sharing social network Pinterest now have access to analytics allowing them to discover more about the people who engage with them. >>

Ecommerce

Parents give retailers advice on making back-to-school shopping more bearable

It is the last full week before the majority of schools in Britain start back, and new research from Savvy Marketing reveals just how many parents have left it until this late stage to do their back-to-school shopping and what they think retailers can do to make this stressful experience more bearable. >>

Mobile Marketing

Study reveals impact of mobile use on Japanese students' grades

A survey by the Japanese government has shed some light on the effect of extended mobile use on children's school test results. >>

Research

Poll: SMB owners voting out incumbents

If small business owners have their way the US Congress will look different after the November mid-term elections. That, because many say they'll vote out incumbents and look for new blood in Washington. >>

Email Marketing

How to improve worker productivity

Productivity is always high on the list of things bosses would like to improve - from the amount of time it takes to finalize an ad campaign to the amount of time it takes managers to fill in quarterly spreadsheets. One of the biggest productivity concerns centers around email - how to use it better and how to keep it from impeding the workday. >>

Ecommerce

Retailers: How to improve sales now for back to school

Many American kids are already back in school, but that doesn't mean retailers should slack on back to school advertising. According to many experts, the back to school season will continue to be strong through September, and that leaves plenty of time for retailers to benefit. >>

Social Marketing

Facebook aiming to make 'clickbait' headlines history

Facebook has this week begun weeding out posts that use headlines to encourage users to click through to see content without providing information on the type of content the click leads to. >>

More stories >>