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Friday, September 4, 2015

Advertising

Expert: How to reconnect customers

According to recent data from Millward Brown Digital and MBlox while most (73%) of businesses believe they are doing a good job of expressing customer care fewer than half (41%) of consumers actually feel retailers care about them. This is a big problem for brands, but one expert believes there is a way to reconnect both customers and brands. >>

Mobile Marketing

Fiksu launches mobile audience platform

This week data-fueld mobile platform Fiksu launched a new platform into the space that will give brands the ability to engage specific mobile audiences. Called the Fiksu Mobile Audience Platform, the took uses customer journey data to target audiences across the mobile space. >>

Advertising

Ad Roundup: Solutions for mobile, online reach

In today's advertising roundup, a trio of releases that should help brands expand their customer reach through both mobile and social platforms. >>

Social Marketing

Imbalanced approach to social means consumers left waiting for response

Social media demands a responsive and engaged communication strategy from brands, yet recent research finds that, even now, more than 80% of social messages to brands go unanswered for 72 hours. >>

Advertising

Reports show upswing for connected TV, downswing for pay

Look for connected television ad sales to increase. That's the takeaway from a new ANA/BrightLine report which points to the astounding growth (380% YoY through January 2015) of viewing via these streaming devices. The report groups OTT devices like Amazon Fire TV, Apple TV and ROKU together with smart TVs; about half of US households now have at least one connected device. >>

Mobile Marketing

Study: Smartphone viewers more likely to click

Video has become something of a staple for brands in the online and mobile spaces. Ads for content, UGC videos, product demonstrations and original content are all vying for customer attention. engage:BDR has looked at how mobile video viewers are engaging with content. >>

Internet

How technology can improve the classroom

We talk a lot about how technology can improve business and marketing initiatives, but technology can also offer an assist in the classroom. One expert offers his tips on how. >>

Advertising

Campaign launched to increase awareness of role of ads in funding free online editorial

A UK-based outstream video ad firm is so concerned of the effect of ad blocking on the business models of quality publishers it has launched a campaign to educate Internet users of how advertising funds the content they enjoy. >>

Trends & Ideas

Retail Internet of Things spend forecast to reach $2.5 billion by 2020

In just five years retailers will be shelling out billions on technology related to the Internet of Things, according to new figures released by Juniper Research - that's four time the amount forecast to be spent this year. >>

Blogs & Content

Vloggers under-utilized by brand marketers targeting Millennials

A new report compares the relative influences of vloggers to television and movie stars on Millennial purchase intent and finds an area that brands are yet to fully embrace. >>

More stories >>