Monday, June 18, 2018

Blogs & Content

Expert: Why free isn't free and how publishers can educate consumers

Facebook is rumored to be considering a paid subscription for the world's largest social network, a move that would allow social network users to avoid all the ads that clutter newsfeeds. While this move may be celebrated by consumers, it won't be appreciated by advertisers, and that is why, according to one expert, marketers need to do a better job of explaining now how free isn't always free in the digital space. >>

Ecommerce

Study: Future of Retail is choice

New data out this week indicates that shoppers are more inclined than ever to buy online, but it isn't just the convenience of e-shopping that appeals to many consumers. Choice also tops the list, and the ability to shop from anywhere at any time. >>

Email Marketing

Report: Smartphones driving email orders

Smartphones are key for purchases driven by email campaigns. That's the word from new Yes Lifecycle Marketing data which finds that smartphones are down driving about half of all email-driven orders. Smartphones are also responsible for nearly one-third (35%) of all email-driven revenue, making mobile compatibility more important than ever for merchants and marketers. >>

Social Marketing

Expert: What businesses need to understand about hashtags

When it comes to social media, consumers love hashtags. The problem, for brands, is that in many cases consumers are more apt to use a brand's hashtags than a brand's handle, making it harder for other consumers to find the actual brand. One expert explains how brands can better use their handles - and their hashtags. >>

Loyalty Marketing

Survey: Consumers find rewards programs "broken"

While many consumers continue to sign up for rewards programs from their favorite merchants and restaurants, nearly half (43%) say there are too many restrictions put in place as to where or when or how rewards can actually be redeemed. >>

Email Marketing

Expert: Why email will continue to be key for marketers

Both Gmail and Yahoo have announced upgrades to their mail platforms recently, with most of the updates being made with consumers in mind. However, happier customer can equate to better email campaign performance. We asked a digital expert how these changes might impact marketers moving forward. >>

Advertising

Study: Connected TVs, data driving video

In the video space, connected televisions and the adoption of data-driven video are driving adoption. That's the word from Innovid's new report, which shows that consumers are more engaged with data-driven video content than campaigns that aren't targeted. >>

Advertising

Report: Merchants banking on LBS to convert

Merchants are keying in on finding that location based ads and services can better help convert shoppers. That, according to new data sponsored by Blis, in which researchers found nearly three quarters of merchants are using location based ad campaigns, with nearly two thirds using location based data in emails and push notifications. >>

Ecommerce

Study: Google tops voice assist shopping list

While voice assistants are still a relatively new option for digital shoppers, most who use them aren't turning to Amazon, or their Alexa or Echo devices. Instead, according to new data out from RichRelevance, Google is the most turned to voice assistant. >>

Advertising

Survey: Truth more important than marketing

According to one new report, consumers are less interested in marketing campaign buzzwords and more interested in the truth of how a product works. Which could mean marketers need to reevaluate how they are trying to reach these shoppers. >>

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