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Thursday, April 17, 2014
With all the buzz about time-shifted viewing and online/mobile viewing, television has been looked at as a dying medium. Not so, according to new data out from BroadStream Solutions; their data shows live television viewing still reigns supreme. >>
Above the fold. Next to relevant content. According to shoppers past behaviors. These are all suggestions from experts on where to place advertising in the online space; the problem is many advertisers don't know where their ads are placed - or how to ensure ads are placed correctly. >>
From call screening to call blocking, fewer Americans are picking up the phone - even for people they know. That according to new data out from Harris Poll and WhitePages. According to the survey people are blocking calls from businesses and exes - as you might imagine - but they are also blocking calls from friends. >>
Google Play store revenues are growing fast, according to app ranking and analytics firm App Annie, and it continues to have a huge lead over Apple in respect of downloads. >>
New research from Marin Software reveals that not only do search campaigns perform better when managed alongside social campaigns, but consumers that click on both search and social ads are more likely to make a purchase and spend more. >>
More search dollars are being pushed into Microsoft's Bing space. That according to new data out from The Search Agency which found that Bing's growth (Q1 2014) was more than double the growth of spending for Google. >>
Despite mobile devices, smart televisions, radio, television and newspapers it is harder than ever for brands to connect with consumers. Some experts say 'always on' functionality makes it easy for consumers to ignore brands, some say brands need to aggregate and analyze customer data better. >>
Consumers are increasingly concerned about how their data is stored and used but, according to new research from GfK, it is marketers and advertisers that are the least-trusted of all, less so than then government. >>
What grocery shoppers want from a mobile application is very simple, according to new research from Catalina Marketing, and that's to remain relevant to the task at hand while saving them time and money. >>
Twitter's 'dark pool' could be as much as 44% of account holders, according to recent statistics reported by Twopcharts. >>
More stories >>
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