Tuesday, December 10, 2013

Mobile Marketing

Nearly half of consumers believe mobile marketing messages are irrelevant, useless

New research among consumers into mobile marketing communications has revealed that they are not as relevant and useful as brands and retailers might think. >>

Trends & Ideas

Bazaarvoice points the way to authentic reviews

New research from Bazaarvoice reveals that concerns exist among consumers that not all reviews they read are authentic, which is why the company has launched an Authentic Reviews Trust Mark. >>

Email Marketing

Top 3 design tips for mobile email

Everyone is talking about responsive design but even without responsive templates or any technical expertise, marketers can design their emails to be easily consumed on mobile devices. There are one-column templates, increased font sizes, lessening the amount of text and simplifying the overall layout. >>

Ecommerce

Cyber Monday: Hottest ever revenue day

The hottest day in online shopping history - at least so far - is Cyber Monday of 2013. According to data out from comScore online shoppers spent to the tune of nearly $2 billion on December 2, a 34% increase over the full Thanksgiving weekend spend. >>

Blogs & Content

Long? Short? Which headline length generates the most click-throughs?

Headlines should be eye-catching and well-crafted to lure in readers. While there are many aspects to headline writing that contribute to its success, content discovery platform Outbrain has used click-through data to ascertain specifically whether the length of a headline can affect content marketing success. >>

Mobile Marketing

comScore: U.S. smartphone ownership reaches all-time high

New comScore data reveals that while Apple remains the top smartphone manufacturer, Android leads as the top smartphone platform in the U.S. where smartphone ownership levels are at an all-time high. >>

Ecommerce

UK retail websites struggled to cope with Cyber Monday traffic peaks

Some of the UK's top retailers struggled to maintain website performance during peak web traffic times on the country's biggest online shopping day of the year, according live website performance data from Borland. >>

Advertising

Twitter ups ad relevancy with Tailored Audiences

Marketers can now reach users on Twitter who have previously shown interest in their brand or product online and the results from beta testing show just how effective retargeting on the social platform can be. >>

Mobile Marketing

Research reveals poor uptake and awareness of NFC payments

The mobile payments industry has done little to motivate consumers in the UK to adopt near field communications technology or quell their privacy fears. As a consequence, few use it. >>

Mobile Marketing

Facebook far and away most frequently used mobile app

Teens may be losing interest in Facebook but according to a new survey the social network is, by far and away, the most popular mobile phone app out there. >>

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