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Monday, January 26, 2015

Research

Study: Americans don't understand their health plan

It turns out a growing number of Americans aren't seeing their doctors because they don't understand what is - and more importantly what isn't - covered by their health plan. That is the takeaway from a new Harris Poll. The report also found one-fifth didn't see their doctor for a 'general health concern' because they were afraid of the costs. >>

Internet

Study: Service virtualization can reduce risk

There is a new study out from voke, inc., that posits service virtualization can help businesses reduce software risks. Service virtualization, say the report authors, reduces the amount of wait time, getting software products to market and costs. >>

Ecommerce

Survey: Solo-preneurs on the rise

Owning a business may be the dream of many in the workforce, but many equate that with being 'the boss' over employees. According to a new Rocket Lawyer there is a new trend in the entrepreneur space: that of the solo-preneur, or one person office. >>

Advertising

Ad Roundup: Data, funding and a new video unit

Today's advertising roundup includes new releases that put the focus on data, video ads and ecommerce performance. >>

Ecommerce

Retailers: Customer experience also about employees

According to some pundits showrooming has disrupted the way retailers engage in stores. This may be true to an extent, but one expert points out the bulk of purchases are still made in stores, and that leaves a lot of room for retailers to engage. >>

Ecommerce

3 Questions with Returnly

Returnly is an online platform helping retailers reduce return friction. This easing of friction has been shown to create hyper local customers who return time after time. According to the company merchants using their platform see a 3 to 4 times higher shopper value because those shoppers return more often to buy more items. >>

Ecommerce

Research reveals significant increase in online shopping

Research among consumers in the U.S. and U.K. by Wipro Digital reveals a significant increase in the amount of shopping being done online. >>

Trends & Ideas

Telehealth: Convenience driving interest in visiting a doctor via video

The convenience of a virtual visit with a doctor, via video, could lead to many switching their medical care to those that are willing to embrace new technology, according to new research from telehealth firm American Well. >>

Social Marketing

Facebook dominates social sharing

The latest sharing behavior analysis from ShareThis reveals that Facebook continues to dominate with a whopping 81% of social shares. >>

Search Marketing

Predictive analytics platform a 'crystal ball' for online ad campaigns

A new predictive analytics platform can tell advertisers how much they should spend, in what online channel and what return they can expect thanks to sophisticated statistical models. >>

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