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Friday, March 27, 2015

Advertising

400% rise in alcohol advertising not turning U.S. into country of drunks

While the amount spent on alcoholic beverage advertising has risen dramatically over the past four decades, consumption has not, according to new research released by the University of Texas at Austin. >>

Research

Survey uncovers negative attitudes towards wearable tech

Smartwatches more popular among consumers than other wearable technology such as fitness trackers, according to recent research from Apadmi, but not everyone thinks smart wear makes the wearer smart. >>

Ecommerce

Survey: A little research goes a long way for salespeople

Hey, salespeople, turns out there is more to closing a sale than just presenting the facts about a product. That, according to new data out from NewVoiceMedia, which indicates sales could be increased up to 88% with only 5 minutes of research into what your customers really need. >>

Mobile Marketing

Mobile Roundup: Payment options, partnerships announced

Three mobile announcements should help brands better connect with their mobile customer base. Details in today's mobile roundup. >>

Internet

Top 5 tips for overworked SMBs

Deciding to start a small business is the easy part - ask any of the experts. Putting a business plan in place, figuring out advertising and social media and even - gasp - launching a website are where many SMB owners get bogged down. One expert offers his advice on how to keep pushing forward without the burn-out factor activating. >>

Social Marketing

What did Facebook's inactive account purge do to fan counts?

Ryan Solutions has tracked the number of Facebook fans lost after the social network purged voluntarily deactivated and memorialized accounts from brands' fan counts. >>

Research

TV, radio continue to be most popular media channels

Nielsen reveals that traditional media are still attracting the most eyeballs and ears. >>

Advertising

Ad Roundup: Tools to help SMBs connect, target

In today's roundup, a trio of releases that are geared toward helping businesses better connect with their targets. >>

Mobile Marketing

Forecast: Mobile ads to overtake desktop ads

From the 'mobile is the new black' column, a new forecast out from Marin Software suggests the mobile ad spend will push past the desktop spend by year's end. According to the Mobile Advertising Around the Globe: 2015 Annual Report the increase is based on consumer adoption of mobile devices and the fact that many shoppers are now researching products via mobile devices before making purchases. >>

Trends & Ideas

29% of Millennials never read print newspapers

Almost 3 in 10 Millennials never read print newspapers, according to a recent survey into newspaper format and readership attitudes by location-based mobile platform Retale. >>

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