OPA: Display ads still engage consumers

If you're looking to engage online consumers, the old standby - display ads - may be your best bet. According to a recent report from the Online Publishers Association (OPA) display ads caused consumers to be more engaged with site content and pushed more ecommerce decisions. >>

Social Marketing

Report: Social networks aren't working at work

It may seem that every headline is touting the monetization of social networks but a new report from Workplace Media may be showering those thoughts with cold water. According to the report social networks are working, but not while people are at work - a prime advertising time. That could put a damper on advertisers hopes for the social medium. >>

Email Marketing

ExactTarget: Get email addresses while consumers shop

Think it doesn't matter at what point you receive a consumer's email address? Think again. A new report from ExactTarget, the Email Marketers Club and the Center for Media Design at Ball State University says collecting an email address at the right time is crucial to building customer loyalty. >>

Advertising

A new use for online ads: Calculations

If you've ever wondered just what a rich media ad can do for your company than a simple display ad cannot, look no more. Online ad company Dapper has created an interesting ad for Prudential Real Estate that allows consumers to figure out how much home they can afford based on their monthly rent. >>

Advertising

OPA releases new ad units

Touting better ways to build brand and deliver an 'experience' ad, the Online Publishers Association has launched a new series of ad units. Several big brands have already signed on to use the new ad units, hoping they can deliver brand experiences to new consumers across the web. >>

Advertising

EA offers gaming ad advice

If you've wondered about in-game advertising or other forms on video game advertising, but weren't sure where to start, Electronic Arts (EA), one of the largest video game producers out there, could help. This week, the gaming center created a kind of 'help desk' to assist marketers figure out where and how to start. >>

Advertising

Jivox adds map-targeting and creation tools to ad suite

Online video advertising company Jivox is adding new services to their suite of video ad tools. With the new offerings local marketers can use map-based geographical targeting, ad creation templates and a new subscription plan to ease the cost of video advertising. >>

Mobile Marketing

Ads for cheaper mobile plans?

Germans tired of high mobile phone bills may see some relief from a new programs from Alcatel-Lucent. The company is inserting ads onto mobile devices for German mobile provider E-Plus. The ads served via mobile are demographically targeted. >>

Ecommerce

MerchantCircle offers city-centric coupons

Want a bit more return on your next coupon campaign? Why not focus on specific geographic regions or even on your own town? A new offering from MerchantCircle helps marketers offer city-specific coupons through Twitter feeds. >>

Search Marketing

Catalyst: Googlers like Bing but won't remain loyal

When it comes to search, Google has long been the top dog. Enter Bing, the new search offering from Microsoft and buzz is that the engine is actually faring quite well against some stiff competition. However, is the launch buzz going to be enough to unseat Google from their top dog position? A new report from the Catalyst Group indicates it will not. >>