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Thursday, December 18, 2014

Advertising

Marketers urged to lower ad viewability expectations

The Interactive Advertising Bureau has issued a new report that calls for a reality check when it comes to online ad viewability. >>

Email Marketing

50% of consumers who want marketing comms prefer them via email

Email is getting some great PR recently with several surveys noting the channel is preferred by both marketers and consumers alike. Here's another, this time from Message Systems, that shows email is the most popular communication channel among consumers. >>

Advertising

AdRoll: Study finds retargeting focus for most brands

Look for more brands to push more ad dollars into remarketing to consumers when the calendar switches over to 2015. That is the takeway from a new AdRoll report which shows that most (71%) of marketers studied intend to push up to half their marketing budgets toward retargeted ads in 2015. >>

Advertising

Study: Power of Hispanic shoppers growing

New data out from Adroit Digital underlines not only the importance of the spending power of Hispanic consumers, but of advertising in engaging these shoppers. Researchers recently polled the demographic and found more than half respond to remarketed advertisements and are 'receptive to' online ads after purchasing from a retailer. >>

Mobile Marketing

Report: News, media sites opening slow in mobile

For years we've read that people will click off a website if it doesn't load within a couple of seconds. The same hold true for mobile sites, and yet according to one new report many news and media outlets - who theoretically have page-load times mastered - are still delivering slow load times over mobile browsers. >>

Ecommerce

Marin: Brands looking to integrate marketing efforts

While most business have online ad strategies only about one-quarter (27%) say these digital strategies are not integrated across all channels. This is a problem, as more consumers spend more time online, on mobile devices, within social networks and looking for product details. >>

Research

Nielsen sheds light on the Millennial male

Millennial men are an often overlooked demographic but, according to new research from Nielsen, they spend more time watching online video, social media and streaming music services than any other demographic. >>

Advertising

Ad RoundUp: Analysis key to releases

Today two online hubs are improving the reach marketers can gain from their analysis. Apigee's Edge and DataHero are each releasing options to help online brands make the most of site and campaign data. >>

Mobile Marketing

Report: Mcommerce to skyrocket in 2015

More than 4 million mobile barcodes were scanned via mobile shopping apps over the Thanksgiving Weekend and Cyber Monday, according to Scandit. According to researchers in some cases the scans were 40 times higher than 2013 scanning numbers. >>

Search Marketing

Social muscles in as search destination for festive gifts

Amazon and Google may be the preferred websites to use to search for Christmas gifts but, according to new figures released by Searchmetrics, another website is catching up. >>

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