Thursday, June 20, 2013

Ecommerce

Yahoo introduces one-stop business listing dashboard for SMBs

Managing business listings in multiple online directories can be a headache. A new program from Yahoo will enable small businesses to keep their listings up to date, and even allow for the timely promotion of special events and offers. >>

Mobile Marketing

Nielsen reveals habits of second-screeners

Are second-screeners engaging with television content or distracting themselves? Both, according to a new survey by Nielsen. >>

Ecommerce

Why your coupons need mobile

Digital coupon redemption rates are climbing, but mobile coupons may be where retailers find the biggest bang for their advertising buck. Because mobile consumers are looking for business locations, deals and offers for immediate use, not a week or more down the road. >>

Advertising

Jivox, vSplash push interactivity with platforms

Two established online platforms are pushing the interactivity boundaries, with native ad content options and actionable data insights. >>

Social Marketing

Amazon facilitates social gifting on Facebook

This week, Amazon has launched a new social gifting feature for Facebook that allows groups of friends to club together to send an Amazon Gift Card. >>

Ecommerce

Younger B2B buyers' online purchase behavior ignored by suppliers

New research from the Acquity Group reveals that suppliers' websites aren't capable of handling the evolving demands of younger B2B buyers. >>

Ecommerce

Portrait of an affluent consumer

We're still a few months away from the busy holiday shopping season, but new data out from comScore and Martini Media may help brands better target affluent shoppers once the season is upon us. >>

Advertising

U.S.: 41 billion online videos watched in May

New figures released by comScore show that 182 million Americans watched almost 41 billion online content videos during May and a record number of ad views. >>

Advertising

Accenture: Execs have tech, need talent to make sense of data

When it comes to turning online data into actionable insights, most Consumer Packaged Goods (CPG) executives say they have the technology to collect but need more talent to analyze the findings. Accenture polled 350 senior-level executives to come to their results. >>

Research

Study: More people working on home To-Dos from work

Employers aren't going to love the results from a new study out from Captivate, which indicates more and more workers are catching up on 'home-work' while at work. In other words they are compiling grocery lists, researching birthday/special occasion gifts or looking for new carpenters or plumbers while one the job. >>

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