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Thursday, September 18, 2014

Mobile Marketing

Report: In mobile, color matters

Are you using the right color palette in your mobile campaigns? If not, you could be missing a chance to engage consumers. According to new data out from Todacell, color matters for mobile marketers. Their research shows brighter, more energetic colors are most important for poorer countries while muted colors are more important for wealthier countries. >>

Advertising

Vungle releases ad tool, integrates with Adap.TV

Add a new product to those available for mobile, video advertisers: today Vungle is releasing a hybrid tool to their Vungle Exchange; the new product is simplify ad selection and serving for publishers. >>

Ecommerce

Multifactor authentication added to RoboForm

Everyone wants a more secure online experience, but most consumers also report they want less friction in their transactions - everything from signing in to their local newspaper to simpler online banking. A new release from RoboForm is set up to make those logins more frictionless while still offering security. >>

Internet

Research reveals which website image format results in happier visitors

The most-used image format used on websites can be frustrating for users. New research by Radware and neuro-marketing consultancy NeuroStrata reveals which image format is the best at keeping your website visitors happy. >>

Mobile Marketing

Location accuracy analysis reveals improvement for mobile ad campaigns

The latest Location Score Index from location-based ad network Thinknear is good news for mobile marketers with a marked increase in accuracy recorded. >>

Ecommerce

Research reveals Millennials' attitudes toward brands

Millennials are the most brand-aware generation to date, and they want brands to take risks, understand their financial concerns and do more to address today's societal and ecological issues, according to new research released by Initiative. >>

Ecommerce

Survey: Online, offline shopping experiences 'merging'

Experience is the key to engagment according to many ecommerce experts. But, according to new data out from SmartFocus the online and offline experiences are merging, and that brings with it other challenges for retailers. >>

Email Marketing

Message Systems flips email to up engagement

Email isn't sexy but it sells products. That is what a lot of experts say. Still others insist email needs an upgrade - from more responsive templates and design to better measurement. A new offering out from Message Systems may solve part of email's issues but improving deliverability and engagement through metrics and analysis. >>

Advertising

Marketers beware - research your target market or risk stereotyping

Advertising isn't hitting the mark when attempting to portray parents and older generations, new research suggests. >>

Trends & Ideas

Google: U.S government user data requests up 250% since 2009

Google's latest transparency report reveals the significant increase in demands for user data received by the company from governments of all sizes. >>

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