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Tuesday, August 4, 2015

Internet

Personal data: Lack of trust could hinder business growth

Growth of digital services and businesses in the UK relies heavily on trust in the use of personal data, something which, according to a new study from the Digital Catapult, is currently lacking among a significant number of consumers. >>

Ecommerce

'Digiboomers' neglected by marketers

Within the next ten years a third of the UK population will be age 55 or over. According to research from digital agency Greenlight, marketers are neglecting to engage this segment of the population which, by 2025, will make up two-thirds of online retail activity. >>

Ecommerce

UK: Pureplay online sales will exceed multichannel retailers' this year

Multichannel retailers' online sales will be surpassed by pureplays for the first time ever this year, according to the latest online retail report from Mintel. >>

Blogs & Content

Report: Brands need to up their content focus

Qvidian has released a new report that indicates while brands know content is important to their business, their processes for updating content continue to be a problem. The 2015 Content Automation Trends Report found while most (78%) agree sales content is key to success only half report that content is accurate. >>

Ecommerce

Report shows shoppers want retail everywhere

Shopping online, via mobile devices and in stores, consumers want all options. That is the takeaway from new MarketLive data which indicates retail revenue is up across the board, which smartphone buying showing triple-digit growth rates. >>

Ecommerce

Report: Cash still top American payment method

When it comes to picking up the tab at dinner or filling up the gas tank, new data out from Blackhawk Network indicates cash is the most used American payment method. Cash outpaces both checks and cards by nearly 30%. >>

Advertising

SMBs: How to remain visible during the election push

Over the next few months ads for various political candidates in the US will inundate the online ad space, as well as more traditional markets. This push of ad revenue can leave small businesses feeling the chill of not having their ads seen. How can they compete? >>

Internet

Brands: How to prepare for a non-Flash environment

Over the years there have been several calls for the death of Flash - and yet many websites continue to use Flash-based development. However, several online giants have announced they'll no longer support Flash, and that could mean the real death of Flash-based environments. Two experts weigh in on how brands can prepare. >>

Blogs & Content

BrightEdge: Brands are missing consumer engagement with content

We could arguably say there is more branded content on the Internet now than there has ever been in the past. There are product descriptions, how-to and other helpful videos, blogs about products, quoted reviews. There are social media stories and advertorials. But, is this content engaging consumers? >>

Internet

Experts weigh in on the death of Flash

With a growing number of key technology players disabling or calling for 'the end' of Flash, many are saying this is finally the beginning of the end for the technology. If it is, in fact, the end for Flash, what does that mean for online retailers and brands using the technology? >>

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