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Thursday, July 16, 2020

Content Marketing

Study: Content marketing seeing surge

Over the past two years there has been a surge in marketers using content marketing to engage consumers. According to new data out from the ANA from 2017 to 2019 content marketing efforts and budgets increased by 73% on average. >>

Advertising

Merchants: How to adjust marketing efforts during pandemic

While consumers have quickly pivoted online for many purchases some merchants and brands continue to struggle to find their footing. We asked a digital expert how marketers can better engage with their client base. >>

Content Marketing

What brands need to know about podcasting

While the typical model for podcasts and even traditional radio is to provide content that is free and ad supported, one new study finds that in the case of podcasts a growing number of Americans are willing to pay for the content. >>

Ecommerce

Reports: What merchants can expect from 2020 holiday season

There are only six months until Christmas and that means only about 2 months remain for merchants and brands to be shopper-ready for the holiday season. And, according to one new study, what consumers are looking for this year is a safe way to shop in-store. >>




Ecommerce

Study: Subscription brands booming, here's how to capitalize

Subscription boxes for food, clothing, makeup and more continue to be a booming part of the digital economy. But it isn't only physical subscriptions that are booming - more and more people are using streaming subscriptions for entertainment, especially during the first half of 2020. >>

Ecommerce

Expert: What Walmart+ launch means for ecommerce

This week, Walmart announced the launch of Walmart+ a new digital service that is set to compete with Amazon's Prime offering. Through the new subscription consumers can get same-day grocery delivery, fuel discounts and other perks for the annual fee of $98. >>

Advertising

Mid-year check-in: what marketers need to know

As we begin the second half of 2020 and as more businesses open following the lockdown measures put into place to quell the spread of COVID-19, many are wondering what do they do now? Is this a return to old advertising practices or have certain things changed permanently? We asked a digital expert how marketers should approach a mid-2020 advertising check-in. >>

Loyalty Marketing

Study: Experience key to loyalty

There has been tremendous growth to online shopping as consumers were forced to push many things, from grocery shopping to clothing and apparel, to the digital space. And according to one new report, this move has underlined the importance of the customer experience to overall brand loyalty. >>

Ecommerce

How COVID-19 has changed ecommerce

As restrictions begin to lessen around the world, more people are hitting grocery stores and shopping malls, but what does that mean for the increase in spending digitally during the lockdown months of the pandemic? We asked a digital expert what merchants can expect as consumers return to work. >>

Advertising

Reports: How consumers are reacting as stay-home orders lift

As states begin to re-open but with cases of COVID-19 still spiking around the US, many consumers are changing their minds about what to do next. According to new data out from Engine Insights more than half (54%) of consumers still say they want businesses to reopen but that is a 12% decrease from last month. >>

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