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Monday, January 23, 2017

Advertising

Ad Roundup: Partnerships and a malware offer

In today's advertising roundup, two partnerships that focus on data quality, and a malware offering for online brands. >>

Internet

Expert IDs trends to watch in IT

IT is a constantly changing space, but there is one trend this year that could be a game changer for many organizations. That is the addition of AI Ops - or algorithmic IT operations. Here's what you need to know. >>

Advertising

Expert: Trends to watch in programmatic

There are three trends that, if used correctly, could help brands better utilize programmatic to control ad budgets. >>

Ecommerce

Global online travel market to exceed $1billion by 2022

A new report from Allied Market Research forecasts that in the next five years the global online travel market is estimated to exceed one billion dollars (US). >>

Trends & Ideas

UK shoppers choose supermarkets primarily on location, not price

While supermarkets continue to compete based on price, a new study in the UK by retail marketing firm TCC Global suggests that for consumers, location trumps cost when it comes to choosing which to visit. >>

Ecommerce

Ecommerce Roundup: As digital increases, so does fraud

While 2016 showed a marked increase in overall digital commerce, online and mobile buyers weren't the only increases. One report indicates fraudulent purchase attempts are also on the up. >>

Advertising

Survey: Health Lifestyle grabs consumer interest

Diet and exercise have become virtual New Year's Resolution clich├ęs, but this year consumers are putting a different twist on the typical resolution. Rather than looking for the next diet fad, more people are searching for more mainstream health trends - by using search terms like 'gluten free' or 'paleo diet'. >>

Ecommerce

Alibaba forms alliance with big brands to fight counterfeiting

Alibaba has announced a new alliance with big brands that will leverage big data and the latest in anti-counterfeiting technology to continue the global fight against counterfeit goods. >>

Law & Regulation

Expert: What marketers need to know about RegTech

Using data is nothing to new for savvy brands, but RegTech - or Regulatory Technology - can help brands better understand and utilize data. One expert explains. >>

Mobile Marketing

Mobile 'click injection' fraud forecast to become prevalent in 2017

There is a new fake click kid on the block, according to mobile attribution and analytics company Adjust, that works only on mobile devices using Google's Android operating system. >>

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