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Saturday, February 23, 2019

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Study: Cambridge Analytica scandal still worrisome

For consumers, the fallout from the Facebook/Cambridge Analytica scandal hasn't stopped, and that means brands cannot forget about data privacy, either. In fact, according to one new report finds that most consumers feel brands and marketers are contacting them in inappropriate ways, and about half have unsubscribed from email lists because of privacy concerns. >>

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Top 3 tips for brands testing dark marketing

Hyper-customized, targeted marketing strategies are changing the way big brands do business online, and tenets from this strategy could be helpful for all businesses. Here are three tips to help develop a strong "dark marketing" strategy. >>

Mobile Marketing

Report: Video pushing in-app monetization

Mobile video continues to be a key player for marketers. According to new PubMatic data video, along with header bidding, are pushing in-app monetization. >>

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Study: Orgs interested in blockchain, unsure how to use

While interest in blockchain integrations - tech that is supposed to help defeat digital fraud - continues to rise, one new report indicates that organizations don't feel prepared to use blockchain or implement its strategies. >>


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Brands: How dark marketing can improve engagement

Have you ever noticed that you rarely see social media ads from big brands like Apple or even Google? That is because many big brands have keyed in on targeting, and as such, their ads are shown to only a handful of consumers. It's a strategy called dark marketing and the strategy could prove valuable for smaller and mid-size brands. >>

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'Parent' no longer tops targeting lists

Twenty or even ten years ago, most brands targeting according to lifestyle: parents, non-parents, and sometimes grandparents. But with the development of the internet and more interest-based targeting options, the 'parent' target no longer tops the list of targeting options. >>

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Expert: How to develop a better omni-channel strategy

For the past five years, marketing experts have been talking more about omni-channel strategies for brands. The problem is that while, in the beginning, simply being on social and content channels may have been enough, it isn't any longer. We asked one expert to shed like on what omni-channel looks like as we head into a new 21st century decade. >>

Mobile Marketing

Data security key for mobile consumers

It's no secret that security breaches are bad for business. New data from Blancco Technology Group underlines that fact, specifically for mobile businesses. According to their research more than half (54%) of mobile consumers "will not trust" a mobile brand post data breach, and nearly half (49%) say they wouldn't use that brand in the future. >>

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Experts: How brands can make video and TV work for them

More and more Americans are cutting the cable cord to stream video - television and movies - online. This change, though, doesn't mean video is dead. In fact, according to several experts, this change could be an opportunity for brands to more deeply engage via video content. Here's how. >>

Research

Experiences top 2019 Valentine's lists

Chocolate and flowers may be the traditional gifts for Valentine's Day - and will likely hold a large portion of gifts this holiday - experiences are a growing gift for the lover's holiday. According to new data out from Mastercard experiential gift spending - including restaurants and hotel get-aways - will increase between 5% and 10% this year. >>

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