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Friday, December 19, 2014

Mobile Marketing

Experts: App usage will change in 2015

Most people think of mobile in terms of SMS messaging or even mobile browsers, but some data suggests 2015 will become the year mobile turns to 'app first', especially on the retail front. Retail apps have been gaining popularity throughout 2014, one report shows most (73%) of shoppers are 'likely to shop' with retailers offering mobile apps. >>

Advertising

How data will influence 2015

Cultivating and assessing data from online campaigns has become a huge focus for many businesses. New divisions have been created and more and more targeting is used to help find those lucrative shoppers. One expert offers his take on data for the New Year. >>

Advertising

Top 4 investments to make in 2015

One of the most critical decisions a company will make in preparation for the new year is determining how much of their annual budget to allocate towards marketing. A study by Gartner Research found that the top three marketing challenges are: growing profitable revenue, connecting with customers, and holding their own against competition. >>

Research

Researchers use Yelp to predict a restaurant's chances of survival

Researchers at the University of Maryland have developed a tool that appears to show a connection between the success of a restaurant and the content of Yelp reviews. >>

Trends & Ideas

Are your employees stifling yawns during status meetings?

When SaaS enterprise work collaboration software firm Clarizen quizzed British workers about what they thought of status meetings they were met with dry wit and a lot of yawning. >>

Mobile Marketing

Survey reveals the odd places consumers shop by mobile

While it comes as no surprise that UK consumers are some of the top mobile shoppers in Europe, where they do their mobile shopping is a bit of an eye-opener. >>

Advertising

Marketers urged to lower ad viewability expectations

The Interactive Advertising Bureau has issued a new report that calls for a reality check when it comes to online ad viewability. >>

Email Marketing

50% of consumers who want marketing comms prefer them via email

Email is getting some great PR recently with several surveys noting the channel is preferred by both marketers and consumers alike. Here's another, this time from Message Systems, that shows email is the most popular communication channel among consumers. >>

Advertising

AdRoll: Study finds retargeting focus for most brands

Look for more brands to push more ad dollars into remarketing to consumers when the calendar switches over to 2015. That is the takeway from a new AdRoll report which shows that most (71%) of marketers studied intend to push up to half their marketing budgets toward retargeted ads in 2015. >>

Advertising

Study: Power of Hispanic shoppers growing

New data out from Adroit Digital underlines not only the importance of the spending power of Hispanic consumers, but of advertising in engaging these shoppers. Researchers recently polled the demographic and found more than half respond to remarketed advertisements and are 'receptive to' online ads after purchasing from a retailer. >>

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