Thursday, January 29, 2015

Ecommerce

Valentine's Surveys: What couples are looking

Valentine's Day is only a couple of weeks away and while most of us haven't started shopping for the romantic holiday, new surveys out from Ebates and Offers indicate how retailers might make the most of holiday spending. The data is especially important because, according to Ebates, most (95%) of Americans will exchange gifts on the holiday. >>

Internet

Shareholic: Facebook now accounts for 25% of social referrals

Consumer reliance on social media to drive online traffic has increased significantly, according to new data released by content discovery experts Shareholic. >>

Advertising

Brand Keys predicts Super Bowl winners, losers

Wondering if the New England Patriots or the Seattle Seahawks will come out on top in Super Bowl XLIX? Well, we aren't going to posit an answer on that, but one expert is chiming in on who the winners and losers - in the Super Bowl ad game might be. >>

Advertising

Top 3 data collection trends for 2015

Data will continue to be key for brands in 2015, but it's no longer the collection of data that should be foremost in marketers' minds. Instead, brands need to understand how to correlate data from across devices and channels to better interact with consumers. One expert offers his top 3 data trends this year. >>

Advertising

ChoiceStream: Sports audiences costing brands more

2014 was a big year for sports - the FIFA World Cup, a strong showing in the baseball World Series and the usual NCAA and NFL hype. But, according to new data out from ChoiceStream, eight different sports related ad segments showed significant cost increases from 2013 to 2014. >>

Internet

UK: Privacy concerns rising, trust falling

The sharing of personal data by companies is the top concern among British consumers, according to the latest annual TRUSTe Consumer Confidence Index, which reveals a third are more concerned about their privacy today than they were a year ago. >>

Ecommerce

In-store pricing versus online: Getting the price right at the right time

The ease, frequency and speed with which pricing and promotions can be updated in online stores means it is hard for physical stores to keep up, and that is affecting consumers' buying behavior, according to new research from Displaydata. >>

Ecommerce

Investment in the online shopping experience paying dividends for retailers

Figures just released by online offers site RetailMeNot reveal U.K. retail sales are forecast to increase by more than 16% in 2015 as retailers continue to invest in the online shopping experience. >>

Mobile Marketing

Survey: Mobile a sore spot for luxury brands

Mobile may be making strides across the advertising spectrum, in general, but one category finds mobile especially challenging. That's the takeaway from a new report out from RadiumOne. Researchers surveyed luxury brands across the US and found most (59%) were 'content' with 2014 digital initiatives, but that 63% still have not integrated mobile sites with their in-store experience. >>

Mobile Marketing

Study: Switching economy could cost US brands $1 trillion

American's are always on - PCs and laptops, smartphones and tablets - and that always on trend means digital brands are struggling to keep pace. That struggle, which consumers see as slow loading page loading times or areas where they have no Wi-Fi or 4G service, is costing digital brands nearly $2 trillion dollars because when consumers can't get online they are looking to switch providers. >>

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