Friday, March 6, 2015

Research

Survey: Phablets fastest growing mobile device

The smartphone vs. tablet debate may grow quieter this year. That is because many consumers are choosing devices that are a blend of both. According to new data from Flurry phablets, or smartphone-tablets, are the fastest growing mobile device (January 2014 vs. January 2015). >>

Mobile Marketing

Brands: How content should change your mobile strategy

What do content marketing, customer experience and mobile marketing have in common? More than many marketers think, according to one expert. >>

Ecommerce

In-store sales down for Valentines finds report

New data out from Euclid Analytics shows physical stores took a hit on Valentine's day. Their data shows general merchandise sales were down just over 2% for the month of February and that clothing/apparel sales were down 3.6%. >>

Advertising

Top 3 tips for non-profits to succeed in digital

Whether non-profit or for profit, web and advertising teams need to work hand-in-glove with one another. But there are some differences those in the non-profit sector will find with digital. one expert offers his top 3 tips for non-profits to succeed in the digital space. >>

Advertising

Ad RoundUp: Partnerships increase ad support across channels

Voxox, DataHero and adMobix have announced new plans for their platforms - those plans include increased data sharing, ad partnerships and cloud phone option for SMBs. >>

Ecommerce

Report: Fraud, conversions linked to traffic numbers

Small, medium or large, chances are someone in your organization has received an email message from a company promising to get more traffic to your site. While a few of those companies are legitimate, many are fraudulent. And those fraudulent clicks can really hurt business. >>

Mobile Marketing

Mobile Roundup: New solutions, partnerships to help mobile brands

In today's mobile roundup: an expansion of a mobile partnership, new features for app developers and a new mobile ad option. >>

Blogs & Content

Expert: Non-Profits can thrive in the online space

A decade or so ago, non-profits could figure out the winning creative by simply examining Ad Package A versus Ad Package B. With online, there is a tangled web of targeting, publishers, and creative. If you analyze it correctly, you can define which creative works best for which specific audience member. One expert shows how non-profits can thrive in the digital space. >>

Mobile Marketing

Mobile Roundup: Mobile wallets upping the retail ante

Mobile wallets aren't going away. In fact, two new reports indicate mobile wallets are growing in importance for retailers despite safety and security concerns from shoppers. >>

Internet

Report: US, UK users vulnerable because of passwords

US and UK computer users may be some of the most experience in the world, but that experience isn't leading them to be safer online. That is the takeaway from a new survey out from Siber Systems. According to their poll password management is actually putting some US and US users in danger from hackers and the like. >>

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