RSS feed Get our RSS feed

News by Topic


Wednesday, July 1, 2015

Advertising

Survey: Students, parents say localization key to buying

Retailers wanting to cash in on back to school shoppers may want to think more locally. That is the word from a new Eyeview survey which found a majority of both students and parents are influenced to make purchases because of localized campaigns. >>

Advertising

Corporate Visions release powers insights-based data

New today: Power Insights from Corporate Visions. The new release gives brands the ability to power data-based insights for use in both ad campaigns and sales conversions. The tool was created after a recent survey which found that many decision makers aren't using visionary insights, although they want to. >>

Advertising

Neurological study pits digital ads against physical ads

Direct mail advertising is superior to digital advertising in a number of key ways, according to a new study sponsored by the U.S. Postal Service's Office of Inspector General. >>

Mobile Marketing

Mobile-friendly hotels appeal to 9 out of 10 U.S. travelers

Hotels that want to appeal to the American traveler need to up their mobile technology game, according to a new YouGov survey. >>

Ecommerce

Study: Millennials cautious with spending

When it comes to having a drink with friends or going on a spontaneous trip, Millennials may be more likely to go. But, according to one new report, while they're willing to go they are also more likely to pay for those spontaneous spending moments through their checking or savings accounts than through credit cards. >>

Loyalty Marketing

Study: Millennials willing to pay for rewards

Millennials are more willing to pay for rewards programs than other demographics. That is the takeaway from a new LoyaltyOne report which shows that while two-thirds of all consumers say they might pay for rewards about three-quarters of Millennials said they would pay if the rewards offered were relevant to them. >>

Social Marketing

Facebook opens first office in Africa

The social network that already has 1.4 billion active users is now opening up an office in Africa where just 120 million of the 1 billion population are already users. >>

Mobile Marketing

Mobile a key ingredient in a Millennial's kitchen

There is one ingredient that is more important than most for Millennials who enter the kitchen to prepare a meal - mobile. According to a new study from Think With Google in association with mcgarrybowen and Kraft Foods more than half of Millennials head into the kitchen to cook armed with a mobile device. >>

Ecommerce

Expert: The benefits to early EMV conversion

EMV isn't going away, and yet many physical and online retailers are loathe to convert their existing systems to the new. In just a few months the point will be moot and there will be new regulations that require EMV; one expert weighs in on the benefits retailers could see from conversion. >>

Advertising

Top 3 tips to reduce customer churn

Reaching consumers has never been simpler than with online and social media efforts, but engaging those same consumers so that they become loyal buyers has never been harder. One expert offers his top 3 tips to reduce customer churn. >>

More stories >>