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Wednesday, April 22, 2015

Blogs & Content

Expert: Brands need localization as well as translation

Getting the language right is more than translating an ad from German to Dutch or English. That according to an expert in the field who suggests that brands looking at international expansion need to take into account the differences within the same languages. >>

Ecommerce

Expert: Why omnichannel needs to be a priority

According to experts across online and offline channels, an omnichannel strategy is one of the most important strategies a brand can implement. This new language could push revenue levels. Here is what you need to know about omnichannel. >>

Ecommerce

Top 3 tips to ensure content is global-ready

To best reach an international audience and generate brand loyalty, organizations need to speak the language of the customer. Here are some valuable ways for marketers to achieve this: >>

Blogs & Content

Survey: SMBs missing out by not being online

New data out from research firm Clutch indicates a number of small businesses are missing out on customers simply because they aren't online. According to the data about one-quarter of SMBs don't have a website, and that about 10% have no plans to implement a website in the future. >>

Mobile Marketing

Report: State of mobile travel

Online may not be the new destination of choice for travel-minded people. That according to a new infographic out from AppLift. According to their conclusions mobile is the place more travelers go first when planning a trip. >>

Trends & Ideas

PayPal wants users to eat their (pass)words

Fingerprint recognition, heart rate monitoring and vein pattern scanning could be the future of passwords, lowering the risk of fraud and simplifying usability. PayPal is toying with the idea of upping its biometric security game with ingestible passwords. >>

Trends & Ideas

'Visually wired' disposition behind massive rise in infographic use

The amount of 'visualized information' online, particularly in the form of infographics, has risen a whopping 9900% since 2007, according to a new infographic that explains to marketers why brands and consumers alike love infographics. >>

Ecommerce

Half of British consumers believe drone deliveries will never happen

Few consumers in the UK believe they will see drone deliveries introduced in the near future, but a third would be willing to opt for this delivery service, according to new research released by eDigitalResearch. >>

Social Marketing

Social Roundup: How brands are engaging in social

Two new reports shed light on how brands are engaging in the social space, and how social networks are changing how shoppers engage with their favorite brands. >>

Advertising

Targeted ads give Internet users the creeps

Consumers feel that targeted ads that follow them around the Internet are too personal and worry how the data for such targeting was collated, according to research conducted at Ithaca College. >>

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