Tuesday, June 18, 2013

Ecommerce

Report: SMBs missing out on mobile commerce

Despite knowing the importance of mobile to their bottom line, a large number of small businesses aren't planning to optimize their website any time soon, according to new figures released by TransFirst and ControlScan. >>

Blogs & Content

Reports: Consumers want television everywhere

Offering television programming on different devices is becoming more important for not only television networks but for independent content creators, as well. That according to new data out from EPIX, which notes that viewers are more likely to pay for television content if its available on more than their living room TV set. >>

Ecommerce

SMBs: The marketplace is getting tougher

While there are more small businesses running in the US today than there were five years ago, there is also more competition and a confusing multiple screen marketplace. These things are leading many SMBs to say it's harder to run a business today than it was five years ago. >>

Advertising

Platforms hope to push interactivity

A new video lab and new platform integrations are setting up to help online businesses better tap into consumers' need for interactivity. Here's how: >>

Ecommerce

How password security is changing ecommerce

Online security worries build nearly as quickly as solutions to protect consumers' privacy. But still, many online businesses run behind in either adopting privacy practices - or they are early in adoption but don't make their privacy policies and solutions clear enough to gain consumers' trust. >>

Blogs & Content

Gracenote releases video APIs

New from Gracenote: the release of developer program video APIs, tools which developers can use to tap into video metadata to push the engagement level of their apps. The new APIs include television listing, cover art/imagery and content recognition technology to help developers create content rich, engaging smartphone and tablet entertainment apps. >>

Advertising

Enhanced data, engagement behind 3 new releases

This week Ooma, myThings and Acquisio have announced new partnerships and integrations set to give online businesses great reach across their customer spectrum. >>

Ecommerce

Portrait of a shopper, showroomer

There is a new infographic out from SeeMoreInteractive that profiles shoppers through the ages, but what is probably most interesting is the recent move from mall to online to mobile shopping. And the not-so-new trend of showrooming. >>

Research

What people really want from a loyalty program

Loyalty programs continue to grow across the globe, especially with younger consumers. New data out from Club Carlson shows loyalty programs are more popular with those under age 65 than those over 65, with grocery stores have the biggest programs. >>

Advertising

Bronto readies for holidays, DoubleVerify releases viewability tool

Christmas in July has been moved up - to June. Bronto Software is releasing their 2013 Holiday Resource Center a little early, which may be a help to etailers moving through the summer season, into the back to school rush and then straight into the 2013 holiday shopping season. >>

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