Tuesday, April 5, 2016

Advertising

Ad blocking round-up: Scandinavia, MS Edge and the outgoing FTC Commissioner

The ad blocking saga continues, with research showing a rise in Scandinavian Internet users blocking ads, the non-existent built-in ad blocking in Microsoft's new web browser, and some home truths from the FTC's outgoing Commissioner. >>

Trends & Ideas

Just how much are mobile gamers forking out on in-app purchases?

Research from Slice Intelligence reveals just how much mobile gamers spend on in-app purchases and how they compare to traditional console gamers. >>

Advertising

How to succeed at multi-channel marketing

One of the biggest buzzwords to come out of the past two years is multi-channel - bigger than multi-screen, being multi-channel means a brand can reach consumers wherever they 'live' online. One expert offers advice for brands to succeed with multi-channel. >>

Social Marketing

How video, social are leading with influence

Finding influencers has always been important for brands. The Internet has made it both harder and simpler to find influencers - for those brands that are nimble enough to follow trends. On expert explains how social and video content are leading the influencer charge. >>

Internet

Expert: How to use AI to connect

The DigitalGenius "Human+AI" Customer Service Platform is deployed on a SaaS basis, to companies, which aim to have practical implementations of artificial intelligence working within their operation without going bankrupt. One expert offers advice on how brands can better use artificial intelligence. >>

Mobile Marketing

Wifi in hotel rooms as important as a great view

On arrival at a hotel, do you ask for the wifi password at check-in and then expect a swift connection once in your room? You are not alone, according to a new survey by Roomzzz. >>

Email Marketing

Marketers' use of emoji rises 775% YoY

The visual representation of language, in the form of emoji, has been embraced by mobile marketers with retail and ecommerce marketers the most likely to include them in marketing messages. >>

Ecommerce

UK's slowest retail websites crammed with third-party content

New research from website performance firm NCC Group suggests that third-party content is having a detrimental effect on the loading speed of some of the UK's biggest retail websites. >>

Mobile Marketing

U.S. Federal Reserve reports steady rise in mobile banking adoption

The Federal Reserve Board has released its fifth annual report on how consumers use mobile devices for mobile banking and payments and it shows a steady rise in adoption. >>

Law & Regulation

Decrease in data breaches leads to drop in cyber insurance cost

Cyber insurance rates have fallen thanks to a lull in high-profile data breaches, according to insurance industry brokers. >>

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