Thursday, April 24, 2014

Mobile Marketing

Keyword carelessness inhibiting UK travel brands' discoverability in App Store

Many of the UK's top travel brands could improve their discoverability in the Apple App Store if they fixed a few problems, including their spelling. >>

Mobile Marketing

Android ahead of iOS in mobile ad traffic

Spending on the Android mobile platform continues to grow and, for the first time, mobile advertising traffic has exceeded that of iOS, according to new data from mobile ad firm Opera Mediaworks. >>

Advertising

BrightRoll, Marketron announcements offer more measurement

This week a trio of releases from BrightRoll and another announcement from Marketron should help businesses better track campaign spending and monitor performance for enhanced ROI. >>

Advertising

Study: SMBs turning to multi-channel to engage

Small businesses are getting smarter about how - and where - they spend ad dollars. While most can only dream about the budgets behind national brands, new data out from Constant Contact shows SMBs are making the most of multi-channel marketing. >>

Social Marketing

Young adults more likely to Facebook their dining experience than review it

The eating-out habits of young adults in the UK has come under the microscope thanks to a report from Voxburner. It reveals that customer service is top of young diners' priorities and that their experience is likely to end up on Facebook, not TripAdvisor. >>

Ecommerce

Gigya: Facebook winning for logins

Social login continues to gain ground with consumers who don't want to remember one more password or create one more profile just to buy a pair of socks online. And it will likely surprise no one who is winning: Facebook. >>

Ecommerce

Community Q&A: Do you need it? And how to use it

Online retailers are constantly looking for better, more intimate ways to engage and communicate with their customers. One new trend is to offer up Q&A pages to answer some questions or offer product details, but is it right for your business? >>

Ecommerce

Study: SMBs bride personal achievement over money

Small business owners have a lot of pride in their stores or businesses, but work isn't the only thing they're thinking about. According to a new study from computer brand Dell and Manta personal achievement out-ranks money for most SMBs. >>

Social Marketing

DMA (UK) poll reveals most 'marketing friendly' social network

A recent poll of social media marketers conducted by the Direct Marketing Association (DMA) has revealed which social platform marketers believe to be the most 'marketing friendly'. >>

Social Marketing

LinkedIn: 300 million connected, 3 billion to go

Since the end of 2013, LinkedIn has added 23 million more members to its professional social network, bringing its total number of members to a milestone 300 million of which a third are in the U.S. >>

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