Thursday, December 5, 2013

Email Marketing

Consumers rate email as most relevant and accurate of all channels

Despite the emergence of new digital channels such as social, recent research reveals that consumers still find the most value in email when making purchase decisions. Consumers want to receive marketing messages that are relevant, accurate and timely and, according to research from [x+1]. >>

Ecommerce

Research: Silver surfers feel undervalued by retailers

One in three online shoppers over the age of 60 "can't imagine life without the Internet" yet, according to new research from Shoppercentric, retailers are struggling to engage with older consumers. >>

Trends & Ideas

Global PC sales fall for sixth consecutive quarter

Global sales of PCs are expected to fall for the sixth quarter in a row, according to a new forecast from International Data Corporation. >>

Blogs & Content

Releases evaluate content, make file sharing simpler

In the online work place, knowing content has a solid, brand friendly message is crucial; being able to access branded content is also crucial. Two new releases to the space are setting up businesses to better handle content creation and evaluation. >>

Mobile Marketing

Responsys: Mobile pushing conversions

Over the Thanksgiving weekend, many retailers say a push from mobile consumers. According to some statistics, mobile conversions increased by around 20% (Year over Year) through the weekend. New data out from Responsys shows retailers how mobile consumers are engaging with marketing content, which may help them push holiday revenues even higher. >>

Loyalty Marketing

How to build loyalty through games

Games are quickly taking over consumers' time spent online, whether online based or app based. Some are played to pass the time, some to earn rewards points from favorite brands. One expert explains how brands can use gaming techniques to better build loyalty. >>

Ecommerce

Weekend Shopping Roundup: Mobile hot, social is not

According to new data out from the Custora Pulse Cyber Monday sales increase 18% (YoY), making it the largest single-day shopping total in ecommerce history. What's more, it wasn't just PC-based shoppers adding to the total; one in three sales were made from a mobile device. About 80% of mobile orders came through Apple devices. >>

Internet

Top 3 tips to improve SMB security

As 2013 draws to a close the time may be right to go through online security to ensure businesses are safe. Just like Santa, when it comes to business security there is a list that should be checked twice. >>

Loyalty Marketing

How games are changing ecommerce

Concepts of gamification and promotion have long been used as persuasive tactics to drive participation and engagement. Instant win games, frequent flyer programs and refer-a-friend programs are examples of how marketers incorporate game mechanics into basic business operations. By rewarding users and players for taking actions or providing information, the desire for status, achievement and competition can be harnessed and leveraged. This is a huge opportunity for ecommerce. >>

Mobile Marketing

Convenience trumps security for U.K. mobile shoppers

Consumers are increasingly willing to make bigger purchases via their mobile device, but few have installed security software to guard against the potential threats of open networks or keep their device and information safe.. >>

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