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Monday, April 20, 2015

Ecommerce

Translation challenges stymying online communication

For a couple of years experts have been encouraging brands to become more global-minded. Today shoppers aren't just looking at US-based or UK-based companies because they live in that country. Shoppers are looking at ecommerce sites from all corners of the world. >>

Mobile Marketing

Mobile Roundup: Commerce, security options released

In today's mobile roundup, a trio of releases set up to help consumers find the things they want through the mobile space - from retail therapy to increased security. >>

Advertising

How travel brands can do more with data

In the online space there is a wealth of data on travelers, but according to one expert the data isn't being used to its potential. And that is causing some travel brands to miss out on engagement opportunities. >>

Ecommerce

Expert: What retailers need to know about EMV

Later this year the US will finally the EMV - the Europay-MasterCard-Visa standard. What does this mean for US-based retailers? >>

Mobile Marketing

Study: Utility apps take most of ad spend

When it comes to the app marketplace much of the advertising spend is going to utilities, not games. That according to new data out from PapayaMobile's AppFlood. Based on numbers from Q1 2015, AppFlood found that 60% of the ad spend is put into utility apps. >>

Internet

Holidaymakers swindled out of £2.2 million in 2014

Fraudsters swindled £2.2 million from unsuspecting holidaymakers and travelers in the UK last year, according to new figures released to alert the public to the dangers posed by holiday booking fraud. >>

Trends & Ideas

Brits warming to biometric technology for online banking access

Just as many UK consumers want to use fingerprint recognition technology to gain secure access to their online banking as those who want to use passwords, according to recent research from Equifax reveals. >>

Mobile Marketing

Banks missing out by focusing mobile banking ads on television

Research from advertising network BuzzCity reveals that mobile payments are soaring despite banks' failure to inform customers of the mobile facilities available to them. >>

Advertising

Top 3 tips to add personality to your targeting

Behavior and context are crucial to brands understanding what their online customers want and need. But, according to one expert, there is more to targeting that context and behavior, he says brands also need to take into account the personality of the consumer. >>

Mobile Marketing

Will 2015 be The Year of Mobile?

Next week Google will implement changes to their SEO algorithms that will likely have lasting implications for brands around the world. But, according to one expert, these changes could be a very good thing for brands that are prepared. >>

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