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Friday, September 4, 2015

Social Marketing

Imbalanced approach to social means consumers left waiting for response

Social media demands a responsive and engaged communication strategy from brands, yet recent research finds that, even now, more than 80% of social messages to brands go unanswered for 72 hours. >>

Advertising

Reports show upswing for connected TV, downswing for pay

Look for connected television ad sales to increase. That's the takeaway from a new ANA/BrightLine report which points to the astounding growth (380% YoY through January 2015) of viewing via these streaming devices. The report groups OTT devices like Amazon Fire TV, Apple TV and ROKU together with smart TVs; about half of US households now have at least one connected device. >>

Mobile Marketing

Study: Smartphone viewers more likely to click

Video has become something of a staple for brands in the online and mobile spaces. Ads for content, UGC videos, product demonstrations and original content are all vying for customer attention. engage:BDR has looked at how mobile video viewers are engaging with content. >>

Internet

How technology can improve the classroom

We talk a lot about how technology can improve business and marketing initiatives, but technology can also offer an assist in the classroom. One expert offers his tips on how. >>

Advertising

Campaign launched to increase awareness of role of ads in funding free online editorial

A UK-based outstream video ad firm is so concerned of the effect of ad blocking on the business models of quality publishers it has launched a campaign to educate Internet users of how advertising funds the content they enjoy. >>

Trends & Ideas

Retail Internet of Things spend forecast to reach $2.5 billion by 2020

In just five years retailers will be shelling out billions on technology related to the Internet of Things, according to new figures released by Juniper Research - that's four time the amount forecast to be spent this year. >>

Blogs & Content

Vloggers under-utilized by brand marketers targeting Millennials

A new report compares the relative influences of vloggers to television and movie stars on Millennial purchase intent and finds an area that brands are yet to fully embrace. >>

Mobile Marketing

Report: Mobile web use doubles

The mobile web is going places - fast. That's the takeaway from new Smaato data which indicates ad spending within the mobile web has increased by 38% while spending in the app space has decreased by 62%. >>

Advertising

Ad Roundup: Tools to improve experience

In today's advertising roundup, new tools that should enhance the customer experience. >>

Loyalty Marketing

Study finds customer service key for BTS success

The key to back to school success - and perhaps the key to holiday shopping success - is customer service. That's the takeaway from one new report that links customer service with how customers feel about the stores they shop in. >>

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