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Saturday, November 22, 2014

Advertising

Top 3 tips for effective native ad campaigns

Native ads have been shown to increase engagement, but according to some native ads are blurring the line between content and advertising too much. It's imperative that advertisers label their ads as advertisements using easy to understand language, a proper sized font and continue to disclose throughout the sales process. >>

Email Marketing

Top 3 email tips for the 2014 holidays

No two brands are alike and no two recipients are the same. We're in the age of hyper-personalization--emails should be as unique as the people that read them. Don't assume that what worked in the past will work in the future, experiment with segments and the best times to reach them and then turn that into better cycles and iterations of your campaigns. >>

Mobile Marketing

Study: 3/4 will use phones for holiday shopping

Beacons and near field technology are more familiar to shoppers than many brands may realize. That is the takeaway from a new Placecast survey, conducted by Harris Poll. According to the report more than half (52%) of shoppers will smartphones are 'aware of' in-store beacons even though only about 15% of interacted with the beacons to date. >>

Ecommerce

Studies: Shoppers want connection

Moxie Software has released a new study which indicates retailers may be missing out on online sales because they lack the personal touch. According to researchers nearly three-quarters (72%) of shoppers are looking to brands to give them product information and other content, and they want that content to be based on shoppers' on-site habits. >>

Email Marketing

Brands: What to prep now for Thanksgiving Weekend

Let's put it this way, the holidays are stressful. Most companies are resource strapped as it is. The Adaptive Email Network does the hard work of optimizing delivery for you--as a result, you can focus on your product and core technology. >>

Search Marketing

Would your website earn Google's mobile-friendly label?

More searches are being conducted on mobile devices and, with that in mind, Google will soon be displaying labels next to search results that indicate which are mobile-friendly websites. >>

Ecommerce

Third of UK online retailers are not ready for the Christmas rush

Stores are being decked out with tinsel, ads are increasingly snowy, and consumers' thoughts have long been in gift-buying mode. However, according to recent research by ecommerce agency Ampersand, many retailers are not yet ready for the festive rush. >>

Internet

Study: Consumers find driving need to be always on

It is no secret that consumers around the globe are finding more reasons to be online and more ways to stay connected - mobile and gaming devices, computers and tablets are all ways about half of people surveyed in a recent A.T. Kearney report find to be connected 24/7. >>

Ecommerce

Study: Shoppers more likely to webroom

Tulip Retail has released a new study that indicates shoppers are more likely to webroom than showroom; the study makes the case for more associates to have mobile devices so that they can better answer shoppers' questions from the floor. >>

Advertising

Expert: Native ads are under fire

The online ad space is changing faster than ever. There are mobile and social options, traditional banners, ad networks and now native advertising options that have been shown to increase engagement by boosting relevance. >>

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