Search BizReport
News by Topic
Marketing
- Advertising
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
Beyond Marketing
Tuesday, June 18, 2013
Cardiff University beats prestigious Oxford in online presence stakes
It may be one of the most prestigious centers of learning in the world, but Oxford University can award itself a fail grade when it comes to its online presence, according to new research by user experience agency Webcredible. >>
Report: SMBs missing out on mobile commerce
Despite knowing the importance of mobile to their bottom line, a large number of small businesses aren't planning to optimize their website any time soon, according to new figures released by TransFirst and ControlScan. >>
Reports: Consumers want television everywhere
Offering television programming on different devices is becoming more important for not only television networks but for independent content creators, as well. That according to new data out from EPIX, which notes that viewers are more likely to pay for television content if its available on more than their living room TV set. >>
SMBs: The marketplace is getting tougher
While there are more small businesses running in the US today than there were five years ago, there is also more competition and a confusing multiple screen marketplace. These things are leading many SMBs to say it's harder to run a business today than it was five years ago. >>
Platforms hope to push interactivity
A new video lab and new platform integrations are setting up to help online businesses better tap into consumers' need for interactivity. Here's how: >>
How password security is changing ecommerce
Online security worries build nearly as quickly as solutions to protect consumers' privacy. But still, many online businesses run behind in either adopting privacy practices - or they are early in adoption but don't make their privacy policies and solutions clear enough to gain consumers' trust. >>
Gracenote releases video APIs
New from Gracenote: the release of developer program video APIs, tools which developers can use to tap into video metadata to push the engagement level of their apps. The new APIs include television listing, cover art/imagery and content recognition technology to help developers create content rich, engaging smartphone and tablet entertainment apps. >>
Enhanced data, engagement behind 3 new releases
This week Ooma, myThings and Acquisio have announced new partnerships and integrations set to give online businesses great reach across their customer spectrum. >>
Portrait of a shopper, showroomer
There is a new infographic out from SeeMoreInteractive that profiles shoppers through the ages, but what is probably most interesting is the recent move from mall to online to mobile shopping. And the not-so-new trend of showrooming. >>
What people really want from a loyalty program
Loyalty programs continue to grow across the globe, especially with younger consumers. New data out from Club Carlson shows loyalty programs are more popular with those under age 65 than those over 65, with grocery stores have the biggest programs. >>
More stories >>
Featured White Papers
- How to Drive More Traffic Without Increasing Budget
Counterfeiters are adept at mimicking top brands' digital marketing strategies by building pay per click (PPC) campaigns that exploit both... - Explain What You Do: How a simple explainer video increased online conversion by 20%
In this case study we examine the explainer video for Inbenta, a natural language processing service operating in a highly... - 7 Reasons To Consider Responsive Design For Your Companys Next Generation Website
In this white paper, learn the 7 reasons to consider responsive design for your company's next generation website. With the... - Forrester Report: Digital Customer Experience Trends to Watch 2013
Digital touchpoints support an increasingly large percentage of the overall customer experience. 2012 saw the emergence of several important digital... - Improving ROI with Marketing Optimization
The requirement to juggle multiple constraints and considerations is an inescapable part of the marketing equation. Marketing executives need a... - Beyond Last Touch: Understanding Campaign Effectiveness
Understanding what drives customers to take action is critical to your advertising investments. However, with a flood of available metrics... - Display Ad Clickers Are Not Your Customers
Relying on clicks to drive conversions for display advertising is often a dead end. Consumers most likely to click on...