Wednesday, March 12, 2014

Advertising

AdRoundup: Video, mobile and social offerings increase connectivity

This week marks a slew of new offerings that are geared for both active and developing ad campaigns as well as the customer service side of the online business space. >>

Ecommerce

UK: February floods lead to rise in ecommerce sales

The wet weather in Britain was the reason behind the flood of online sales in the country during February, according to the latest ecommerce sales figures released by the British Retail Consortium. >>

Blogs & Content

Top 3 tips to create lasting brand buzz

In a world where the buzz around an event lasts only one news cycle, how can a brand really connect with viewers to increase engagement and create an on-going conversation? The experts at SLD have put together a new inforgraphic aimed at helping brands connect and improve their buzz. >>

Ecommerce

Expert warns bitcoin has drawbacks for SMBs

There have been many headlines about bitcoin millionaires and bitcoin-based businesses over the past year. For every positive headline there have been almost as many negative headlines about bitcoin. Our expert weighs in on how bitcoin may help - or hinder - small businesses. >>

Social Marketing

Twitter testing click-to-call

Is Twitter an environment in which consumers will use a click-to-call button? The developers certainly think so and the feature is set to be launched soon. >>

Advertising

UK: Mobile ad spend to outstrip newspaper ad spend in 2014

A new report from eMarketer forecasts mobile ad revenues will overtake newspaper ad revenues in the UK for the first time ever during 2014. >>

Viral Marketing

The most shared video clips depend on region

Video is a very subjective medium - from the Oscars to funny clips uploaded by college or high school students. That fact is underlined by new research which shows the most shared video content is quite different around the globe. >>

Research

Top tax tips that will protect your information

The April 15 tax deadline is just over a month away for Americans and that has many turning to local tax prep services as well as online software. The question many have: how can I protect my private information through the tax season? >>

Blogs & Content

Report: Millennials spending more time with UGC

In January comScore reports more than 183 million Americans tuned in to nearly 49 billion video clips online; a staggering 26.9 billion of those views were for video ads. But it isn't only professionally produced advertising or even movie trailers that are engaging content viewers. >>

Advertising

New AdWords format includes detailed consumer opinion data

Google AdWords features are evolving along with consumer behavior. As more Internet users rely on reviews and opinions of others to help them make purchasing decisions, so Google has now begun rolling out consumer ratings annotations, a new format of search ad, that includes within it detailed consumer opinion data. >>

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