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Tuesday, June 30, 2015

Ecommerce

Study: Millennials cautious with spending

When it comes to having a drink with friends or going on a spontaneous trip, Millennials may be more likely to go. But, according to one new report, while they're willing to go they are also more likely to pay for those spontaneous spending moments through their checking or savings accounts than through credit cards. >>

Loyalty Marketing

Study: Millennials willing to pay for rewards

Millennials are more willing to pay for rewards programs than other demographics. That is the takeaway from a new LoyaltyOne report which shows that while two-thirds of all consumers say they might pay for rewards about three-quarters of Millennials said they would pay if the rewards offered were relevant to them. >>

Mobile Marketing

Mobile a key ingredient in a Millennial's kitchen

There is one ingredient that is more important than most for Millennials who enter the kitchen to prepare a meal - mobile. According to a new study from Think With Google in association with mcgarrybowen and Kraft Foods more than half of Millennials head into the kitchen to cook armed with a mobile device. >>

Ecommerce

Expert: The benefits to early EMV conversion

EMV isn't going away, and yet many physical and online retailers are loathe to convert their existing systems to the new. In just a few months the point will be moot and there will be new regulations that require EMV; one expert weighs in on the benefits retailers could see from conversion. >>

Advertising

Top 3 tips to reduce customer churn

Reaching consumers has never been simpler than with online and social media efforts, but engaging those same consumers so that they become loyal buyers has never been harder. One expert offers his top 3 tips to reduce customer churn. >>

Mobile Marketing

Report: Mobile costs, downloads down

The mobile space has ups and downs just like the rest of the online world. That is the word from Fiksu's new mobile report which shows both downloads and mobile marketing costs decreased in May. >>

Trends & Ideas

Latest Facebook workforce diversity report disappoints

The latest information on diversity within Facebook's workforce is disappointing with white males continuing to make up the vast majority. >>

Email Marketing

Study highlights differences in email behavior based on age, gender

A recent study of email use between age and gender reveals that the differences in the way men and women communicate verbally appear to be inherent in the way they use email. >>

Ecommerce

How beacons can fail and how to prevent that failure

In store beacons can give shoppers access to coupons and discounts, offer product information or even pricing options. But, if they don't work correctly, beacons can do damage to your brand. Her are three common issues with beacons and how retailers can overcome the obstacles. >>

Advertising

The triggers retailers must ID to increase revenue

By now we all know that when a consumer abandons a cart, savvy retailers will send a quick email to remind them of the items. But a cart abandonment email is only one trigger of many that retailers can tap into to increase revenue and deepen customer engagement. >>

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