Thursday, July 20, 2017

Advertising

Ad Roundup: New digital tools for marketers

In today's advertising roundup, two new releases and an expansion that should help digital marketers better connect. >>

Trends & Ideas

DMA (UK) reveals continuing decline in newspaper inserts

The Direct Marketing Association (UK) has released research revealing print advertising inserts in newspapers continue to decline while magazine and third-party distributions are taking a larger market share. >>

Advertising

Are short brand videos really better? Not always...

When it comes to online video ads, view time is not the only metric that matters, according to new research from marketing platform TwentyThree which throws into doubt the accepted wisdom that shorter is better. >>

UK consumers prepare to exercise new rights under GDPR

Consumers in the UK are preparing to wield their new rights over personal data that will come into effect with the General Data Protection Regulation in May, 2018, according to research commissioned by analytics specialist SAS. >>

Advertising

Experts weigh in on Sizmek, Rocket Fuel deal

This week, Sizmek announced plans to purchase Rocket Fuel. We asked several digital experts what the implications of this move are for the industry. >>

Ecommerce

Challenges for retailers with voice shopping

While voice activated shopping sounds simple enough, this new way of shopping does offer challenges that retailers and merchants need to address. >>

Advertising

Ad Roundup: Tools to connect brands, consumers

In today's advertising roundup, a trio of releases that should give brands more insight into their customer bases. >>

Ecommerce

Expert: How voice is changing ecommerce

Cyber assistants have been impacting ecommerce for more than a year now, but that impact was especially seen on Amazon's most recent Prime Day when they offered 100 'Alexa Voice Deals'. These deals included early access to Prime Day deals, for shoppers using cyber assistants. >>

Blogs & Content

Survey: SMBs put trust in Fox News

Small businesses are putting their trust in Fox News. That's the word from new Manta data. According to their poll, nearly half (49%) of small businesses rank Fox as their 'favorite' news outlet. >>

Ecommerce

Study: Experience a must for customers

When it comes to digital commerce, experience is a must. That's a key takeaway from new CMO Council data. In their new report, consumers say abandon brands that offer either poor or non-personalized digital experiences. >>

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