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Friday, February 12, 2016

Advertising

Ad Roundup: Platforms for sales, ecommerce

In today's advertising roundup, a trio of releases that should help brands and sales people connect with consumers. >>

Email Marketing

Top 3 tips to get more from email on Valentine's campaigns

On average, people are expected to spend about $140 on Valentine's Day - flowers, candy, dinner out. According to one expert, there are three things brands can do to get more from their Valentine's email campaigns. >>

Ecommerce

Platform promises to connect marketers, consumers

Elite SEM has launched the Shopping and Feed Division, a new space that is set up to connect brands and marketers with in-market consumers. The platform manages brands' comparison shopping engines, Google and Bing Shopping spaces and data feeds. >>

Mobile Marketing

Mobile app shoppers generate more revenue than mobile website and desktop shoppers

New data from ecommerce cloud platform Poq reveals that those shopping via a mobile app generate a lot more revenue for retailers than those shopping from mobile websites or desktop. >>

Mobile Marketing

Mums turn to Facebook for recommendations and parenting communities

Mums in the UK join private parenting groups on social media and thoroughly research products, brands and holidays on social networks, according to new research. >>

Mobile Marketing

Forecast: App economy to surpass $100b by 2020

Look for the app economy to see significant growth over the next four years. That's the takeaway from a new AppAnnie forecast which predicts the app economy will reach at least $50 billion this year and should exceed $101 billion (globally) by 2020. >>

Mobile Marketing

Report: Retail, tech lead for mobile video

New data out regarding mobile video indicates the big winners - so far - are retail and tech with CPG brands not far behind. The new report, from Positive Mobile, shows these three verticals hold a more than 53% share of the mobile video ad space. >>

Internet

Report: Pressure is on for security pros

The pressures are mounting for cyber security professionals, and the pressure isn't just in preventing or recovering from breaches. More than 10% say they fear losing their job because of security breaches. >>

Advertising

High viewability goals damaging ad campaign performance

Extensive research reveals that advertisers who have high viewability goals do so at the detriment of their online ad performance and the ability to fully complete campaigns. >>

Mobile Marketing

Retail: In-app purchases increasing as a percentage of digital sales

A recent report from Urban Airship reveals that retail is leading the way in mobile commerce with half saying half their sales now come from mobile devices. >>

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