Friday, December 6, 2013

Email Marketing

The best practices for mobile brands in 2014

According to some studies, more than half of emails are now opened on a mobile device, making mobile optimization an important part of email strategy. >>

Research

Forecast: Big data to push SMBs into 2014

Big data will be the push many SMBs need in the New Year, according to predictions from Constant Contact. Here are the Top Three Predictions from Constant Contact: >>

Advertising

Report: TV ads pushing engagement, intent

Don't count out television when it comes to purchase intent. That is one of the big takeaways from a new study out from Kantar Media and Placed, which shows that television ads in the lead-up to Black Friday pushed in-store traffic. >>

Research

Report: Online wide open for CPG brands

While retailers, auto manufacturers and even pharma brands have hit the ecommerce space hard, new data out from Deloitte shows that CPG brands have a way to go when it comes to digital shopping. Researchers found that while CPG execs expect strong growth over the next three years, consumers say they'll be digitally buying CPG goods at an even higher rate. >>

Ecommerce

Webrooming, Showrooming pushing shopper engagement

Is it showrooming that is pushing conversions or is it webrooming? That is the question many retailers are asking as December rolls on. The answer? According to new data out from Harris Interactive, both. >>

Advertising

Reports show what worked and didn't over Thanksgiving

Shop early and shop often, that was the message many shoppers received in the days leading up to Black Friday and Cyber Monday. But that didn't stop retailers from advertising on Black Friday. >>

Ecommerce

Value of price comparison providers revealed

A study of two prominent retailers by Become Europe reveals the power of indirectly influencing customers' buying habits via price comparison websites. >>

Mobile Marketing

Commuters highly engaged and active mobile audience for brands, retailers

New research reveals the browsing and buying habits of today's mobile-connected commuters and urges brands to take advantage of the two times during the day that they are engaged and active. >>

Ecommerce

We2 to connect NYC's retailers and consumers via 'social WiFi'

Retailers in New York are being encouraged to sign up for a new location-based "social WiFi" network that will connect consumers to more than 2,000 hotspots throughout commercial centers in the city. >>

Email Marketing

Consumers rate email as most relevant and accurate of all channels

Despite the emergence of new digital channels such as social, recent research reveals that consumers still find the most value in email when making purchase decisions. Consumers want to receive marketing messages that are relevant, accurate and timely and, according to research from [x+1]. >>

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