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Sunday, February 18, 2018

Mobile Marketing

Top 3 Problems Frictionless Media Companies Are Solving

Frictionless media companies are reinventing interfaces and using predictive technologies to simplify search, streamline discovery, improve recommendations, and expand access. These improvements are happening across a wide array of media - consider how Spotify and Netflix have changed music and video discovery and consumption respectively. Meanwhile, Alexa has revolutionized how we do searches, and Apple has changed its interface to keep us within one swipe away from the news we love. Here are three massive problems that are being solved in this space: >>

Ecommerce

Paper coupons continue to reign despite marketers' emphasis on mobile, digital

Despite marketers' emphasis on digital and mobile, consumers continue to regularly clip and use paper coupons. Research reveals that ignoring paper coupons means missing out on targeting a large chunk of coupon users. >>

Advertising

Study finds not all native ads are equal in consumers' eyes

While it may seem simple to push more ad dollars into the 'native advertising space', the truth is that native is just as complex as the more traditional digital ad space. New data out from my6sense sheds light on which types of native ads are the most engaging from a consumer state of mind. >>

Social Marketing

Top 5 tips to improve social customer service

While most companies are on-board in improving social network-based customer service, many continue to approach social customer service in a not fulfilling way. And, while about two-thirds of consumers contacting businesses for customer service are doing so on social media, this is a problem. Here are five tips to improve social customer service. >>


Social Marketing

Unilever CMO pulls no punches addressing Facebook's toxic environment

Brand safety and transparency concerns are leading to big brands putting Facebook and Google under increasing pressure to crack down on fake news, hate speech, online harassment, and other content that creates division in society. >>

Ecommerce

Will Amazon's new moves cement them as a retail leader?

Amazon's latest moves - launching a business delivery service and delivering for Whole Foods - have many marketers and merchants wondering if there is a corner of the digital space the online behemoth won't touch. We asked a few experts what they thought of Amazon's latest announcements. >>

Advertising

Ad blocking and anti-ad blocking an "escalating arms race"

Google is turning on its native ad blocker this week, but in what is being dubbed an "escalating arms race" more publishers than ever are using anti-ad blocking technology according to new research from the University of California (Riverside). >>

Email Marketing

Study results signal importance of mobile for email

For the first time, mobile conversions from email messages are equal to desktop conversions. Both, according to new data out from Yes Lifecycle Marketing, sit a 3.3%, and is one more reason marketers need to be mobile ready. >>

Ecommerce

More cybercrime, more consumers wanting protection

New data out from ThreatMetrix indicates lawmakers aren't close to cutting down cyber crime. According to their new data Q4 2017 saw nearly 200 million fraudulent purchases stopped; that is a 173% increase YoY. >>

Ecommerce

Third of consumers will spend more after positive chatbot experience

Get your chatbot strategy right and consumers will spend more money with you, according to new research from Globant company, PointSource. >>

More stories >>