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Wednesday, May 6, 2015

Advertising

Study: Calls more valuable to brands than clicks

No one will deny the importance of consumer clicks, but one new report finds there is more value to customers calling local businesses than simply clicking on online or mobile ads. According to Invoca more than half (54%) of calls to businesses are the result of mobile ads; nearly two-thirds of mobile search and display ads result in calls to businesses. >>

Trends & Ideas

Research reveals toddlers are mastering mobile

Today's toddlers are not content with plastic toy phones. Recent research has found that even before they are one year old a third of babies are interacting with the real thing. >>

Research

Experian helps tackle the challenges of data migration

Nearly all businesses engage in data migration at some time or another. According to new research from Experian, many businesses find such projects challenging. To ease the pain of data migration Experian offers advice. >>

Ecommerce

Survey: SMBs concerned about cyber security

Small businesses are more worried about online security than many think. That is the takeaway from a new Endurance International Group survey which showed most (81%) of small businesses have cyber security concerns; nearly all (94%) say they 'often think' about their online security. >>

Mobile Marketing

Study: Android passes iOS in mobile revenue

For the first time Android devices have pushed past Apple's in the mobile revenue game. That according to Opera Mediawork's new State of Mobile Advertising report. According to their numbers Android devices now hold a 45.87 share of mobile revenue generated from Opera's platform. >>

Ecommerce

Forrester: 96% of music sales will occur online by 2019

Online spending in the U.S. is predicted to reach $334 billion this year, according to a new report from Forrester Research. Furthermore, by 2019 nearly all music sales will be online. >>

Advertising

Ad Roundup: New sales and mobile analysis tools

In today's advertising roundup a new tool that gives iOS users real time access to data sets and a new sales tool giving sales people instant access to training materials. >>

Ecommerce

Reports: SMBs overworked but happy

Two new reports have been released, indicating that thought SMBs feel a lot of pressure to succeed, they wouldn't change owning their own business. >>

Advertising

Study IDs how B2B brands can improve customers' lifecycle

New data out from ServiceSource indicates B2B brands need to not only b familiar with customer lifecycle management but with revenue lifecycle management. The revenue-based lifecycle gives brands a better glimpse into how they are currently performing and how that performance can be improved. >>

Ecommerce

Shoppers: Tracking is creepy

When it comes to shopping consumers want all the conveniences of technology - the ability to check store availability or grab a coupon - as long as stores don't add on tracking features. According to new data out from RichRelevance consumers find some technology to be 'creepy' - and that includes stores tracking them. >>

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