Monday, October 15, 2018

Advertising

Study: B2B buyers want video

Research continues to be an important part of the buying process for B2B buyers, but most of them also aren't doing that research on their own. Instead, they're relying on video content to help make purchase decisions. >>

Advertising

Brands: Why you should measure increments not return

Return on Ad Spend (ROAS) has long been a key guide for marketers, but with more data becoming available every day, one expert believes ROAS should no longer be the go-to measurement for advertisers and brands. Instead, he believes incrementality is now key. Here's why. >>

Advertising

Brands: How playable ads can increase connection

Playable ads, or games-within-games, are gaining more traction amongst online gamers. They are used to get players further in a game without spending actual money. Here's how brands can capitalize on this format. >>

Email Marketing

Study: Cyber Monday emails key to holiday success

The time between Thanksgiving and New Years Day has long been important for retailers large and small, but which dates are key within that time-frame? A new report out from Yes Lifecycle Marketing indicates the most important date is Cyber Monday. >>

Internet

Will Walmart's proposed streaming service be a game changer?

Netflix, Hulu, gaming systems, network-based streaming apps. It seems as if everyone has a streaming service, but to date retailers offering streaming services haven't caught on. So why would Walmart be looking into such a development? I chatted with Connekt's Tripp Boyle to find out. >>

Ecommerce

Study: Shoppers don't want ties

And not just neckties. New data out from The Digital Marketing Association finds that a majority of shoppers don't want to be longterm ties to brands and will, in fact, pay more for products just so they won't be tied down. >>

Advertising

Brands: How to streamline digital strategy

From search tactics to digital ad campaigns to social marketing, digital strategy continues to evolve and enlarge, making it hard for many businesses to keep up. But, there is a way to streamline marketers' digital strategy, making it easier to keep up with consumer interest. Here are three tips. >>

Email Marketing

Data breaks down cost of email unsubs for retailers

While most merchants will see big increases in their email subscription rates over the next few weeks, there will also be a crash once the holiday season has past. That, according to new data out from Bluecore, because shoppers are signing up to get those holiday deals and then unsubscribing once they're through buying for the holidays. What's more, they've broken down exactly what retailers can expect to lose from these unsubscribes. >>

Social Marketing

Experts weigh in on Instagram shopping engine

With the release of Instagram Explore, which includes expanded shopping abilities within the social network, many brands are wondering exactly how to capitalize on these new abilities. We asked several digital experts how they believe this Instagram move could change ecommerce. >>

Advertising

Top 3 tips for better audience connection

Connecting with audiences has never seemed so simple while remaining a difficult task. From digital advertising to social media to traditional advertising, there are hundreds of places to put brands' advertising spend. But, while there are more places than ever, many brands still struggle with the basics of connection. Here are three tips to help brands improve their audience connection. >>

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