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Friday, July 29, 2016

Mobile Marketing

H1 2016's most-used and most-downloaded apps

What were the most-downloaded apps in the first half of 2016? SurveyMonkey Intelligence reveals all. >>

Ecommerce

Gen Z's in-store expectations - the next challenge for retailers

The next five years will see a widening gap between shoppers expectations and the reality of what a store can deliver thanks to the coming of age of Generation Z, according to a new report from Vodat International. >>

Loyalty Marketing

Brands: Why revenue based loyalty programs are a better draw

Revenue-based loyalty programs reward consumers for how much they spend rather than metrics such as miles flown, visits or number of purchases. One example is Starbucks' recent change to reward program members based on dollars spent rather than items purchased. These programs can be a draw for merchants. Here's what brands need to know. >>

Ecommerce

Retail Roundup: Coupons key for all shoppers

Two new reports are out this week, shedding light on two interesting consumer trends: coupons use, and fitness trends. >>

Advertising

Study: In-game ads pushing engagement

Brands wanting more from their next digital campaign might want to add in-game advertising to their strategy. That is one takeaway from new Tapjoy and comScore research which found in-game ads pushed 7x the brand awareness and 4x the message association lift compared with norms in the mobile space. >>

Blogs & Content

Expert: Why branded content appeals to consumers

More publishers are partnering with brands to create original content. At Cannes this year, VICE Media's Shane Smith discussed the success of branded content in that it appeals to both brands and consumers. Like all promising forms of new media, the challenge for brands is distribution and realizing ROI from, what can be, costly investments. IRIS.TV has recently introduced a product that publishers have begun using to manage the distribution of branded content. >>

Ecommerce

Reports: M:Comm up, privacy concerns abound

Two new reports indicate that while shopping is up across the digital space, merchants still need to include consumers in the privacy conversation. >>

Mobile Marketing

Expert: What Pokemon Go phenomena means for businesses

Around the world, people are walking seemingly mindlessly around watching their smartphones while playing Pokemon Go, and according to one expert, this playing environment could be a good environment for businesses to test. >>

Internet

Advertisers - beware the Olympics-related hashtag(s)

Wben is a Tweet not a Tweet and, in fact, an ad? That's a question that needs to be answered when it comes to the United States Olympic Committee's recent stance on hashtags. >>

Trends & Ideas

Automakers playing catchup with cybersecurity

The auto industry has seen several recalls over the past year due to highly publicized hacks of vehicles' electronic systems. Research from KPMG reveals the impact such hacks have on consumers' perception of car brands. >>

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