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Thursday, August 27, 2015

Mobile Marketing

Study: Smartphone viewers more likely to click

Video has become something of a staple for brands in the online and mobile spaces. Ads for content, UGC videos, product demonstrations and original content are all vying for customer attention. engage:BDR has looked at how mobile video viewers are engaging with content. >>

Advertising

Ad Roundup: Releases for social data, site understanding

In today's advertising roundup, a trio of releases that should give brands better insight into their customer bases whether on the web or within social media. >>

Internet

Best practices for a solid omnichannel strategy

When expanding to omnichannel, companies have to balance a growing number of customer touchpoints with the need to deliver a consistent and seamless experience across those various channels. One expert offers her best practices for a solid omnichannel strategy. >>

Ecommerce

Five-fold YoY growth in contactless payment use in UK

Adoption of contactless payments has witnessed significant year-on-year growth in the UK, according to new figures released by MasterCard, with more to come as the 'tap and go' limit rises next week. >>

Social Marketing

Marketing spend on social to rise from 11% to a quarter of budget

Despite difficulties measuring the benefit of social media to marketing campaigns, chief marketing officers continue to move more budget to the channel, as new research from Duke University illustrates. >>

Email Marketing

Checking email chews up 6.3 hours per day

Thanks to mobile, email has become even more embedded in our day to day lives. A new survey from Adobe reveals just how much time is spent each day checking and re-checking email inboxes. >>

Ecommerce

Study: Content, page loads reduce brand trust

In the game of trust building something new is beginning to build - and takeaway - brands' trust: user experience. That's the takeaway from a new Neustar study which indicates a shoppers online experience - from brands' content to identification methods - can help to build trust or can erode it. >>

Email Marketing

Study: Personalization key for email engagement

Constant Contact has released new data that may have some changing their email strategy to include more personalization - or to ensure the personalization they thought was in place is actually active. According to the report personalized email campaigns result in up to 150% higher open rates. >>

Ecommerce

Top 3 tips to set up rules to protect against fraud

Fraudsters often target products that will be easiest to resell. For businesses selling bicycling gear, for instance, criminals might have an easier time selling bike lights and locks than a whole stolen bicycle. Repeat offenders also know that high dollar purchases trigger fraud prevention systems, so they will focus on low dollar orders and maybe spread them across multiple credit cards. Here are our top 3 tips to set up rules that will help identify fraud faster. >>

Advertising

Only 0.2% of mobile users do any social sharing

Analysis of millions of mobile sessions by mobile experience optimization firm Moovweb found that very few users do any social sharing. >>

More stories >>