Thursday, March 5, 2015

Advertising

Ad RoundUp: Partnerships increase ad support across channels

Voxox, DataHero and adMobix have announced new plans for their platforms - those plans include increased data sharing, ad partnerships and cloud phone option for SMBs. >>

Ecommerce

Report: Fraud, conversions linked to traffic numbers

Small, medium or large, chances are someone in your organization has received an email message from a company promising to get more traffic to your site. While a few of those companies are legitimate, many are fraudulent. And those fraudulent clicks can really hurt business. >>

Mobile Marketing

Mobile Roundup: New solutions, partnerships to help mobile brands

In today's mobile roundup: an expansion of a mobile partnership, new features for app developers and a new mobile ad option. >>

Blogs & Content

Expert: Non-Profits can thrive in the online space

A decade or so ago, non-profits could figure out the winning creative by simply examining Ad Package A versus Ad Package B. With online, there is a tangled web of targeting, publishers, and creative. If you analyze it correctly, you can define which creative works best for which specific audience member. One expert shows how non-profits can thrive in the digital space. >>

Mobile Marketing

Mobile Roundup: Mobile wallets upping the retail ante

Mobile wallets aren't going away. In fact, two new reports indicate mobile wallets are growing in importance for retailers despite safety and security concerns from shoppers. >>

Internet

Report: US, UK users vulnerable because of passwords

US and UK computer users may be some of the most experience in the world, but that experience isn't leading them to be safer online. That is the takeaway from a new survey out from Siber Systems. According to their poll password management is actually putting some US and US users in danger from hackers and the like. >>

Email Marketing

Study: Images linked to email success

As advertisers continue to look for new ways to increase engagement with email campaigns, it is important not to forget the images. That's the takeaway from a new report out from Constant Contact. Researchers with the firm looked at how images and text are pushing click-through rates. >>

Mobile Marketing

Millennial Media: Video increases engagement

The mobile space is changing fast and not just in the size of tablets and smartphones. According to Millennial Media's new 2014 Year in Review Mobile Mix, the biggest mobile players are trading places when it comes to market share and advertising. >>

Ecommerce

UK brands fail to improve customer service response rates

The latest customer service research from Eptica reveals that brands in the UK are failing to improve their customer service offerings with almost half of questions asked by Twitter, email and web channels going unanswered. >>

Ecommerce

53% of marketers crave more customer data

Today's marketing is powered by data and significant investments have been made in data-related strategies in recent times, but new research reveals that more than half of marketers can not get enough data and want more. >>

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