RSS feed Get our RSS feed

News by Topic

Wednesday, October 7, 2015


Ecomm Roundup: 3 platform releases offer more control

In today's ecommerce roundup, three platform releases could give online retailers better insights into their campaigns and inventory. >>

Social Marketing

Top 3 tips to make the most of Instagram ads

Instagram hasn't pushed Facebook out of the top social networking slot just yet, but many brands are finding Instagram to be a solid investment in their time and ad dollars. Here's how to make Instagram advertising work for your brand. >>

Blogs & Content

Study: Publishers concerned about Google, Facebook, competition

Online publishers are becoming more concerned with how their readers find content. According to a new Signal report although digital display ads continue to grow, many publishers are seeing either stagnant or shrinking ad revenues. The solution? Publishers believe they need better attribution. >>


Most parents will shop offline for Halloween candy and costumes

Brick-and-mortar businesses are where the vast majority of shoppers will head to purchase Halloween costumes and decorations, driven by engaging in-store displays and the ability to try on costumes, according to Retale. >>

Trends & Ideas

VR, mobile to boost game industry revenues past $100 billion by 2018

New data from Juniper Research shows the continuing growth of the digital gaming sector, aided by consumer adoption of mobile and virtual reality technology. >>


Four tips to connect with festive shoppers

Want to know how to reach shoppers effectively to drive sales for the upcoming holiday season? Eyeview's survey highlights four ways in which marketers can connect with consumers. >>


Retailers can convert 'window shoppers' with real-time analytics

Global big data integration software provider Talend surveyed UK shoppers and confirms that, for many, loading up an online shopping cart only to abandon it is part of the browsing process. >>

Mobile Marketing

Mobile use during dining experience researched

The use of mobile devices while dining out is prevalent. While some can not resist photographing and sharing their dishes, research has revealed what might seem obvious to some - that Instagramming and Tweeting your dinner means you are missing out on much of the dining experience. >>


Ad Roundup: Programmatic making strides

Two releases into the online space this week underline the growing importance of programmatic advertising options. Details in today's advertising roundup. >>

Mobile Marketing

Report: Mobile shoppers do it in bed

Mobile devices are giving consumers more options, not just in the items they purchase but in how and where they do the purchasing. That according to new MasterCard data which indicates one-third of mobile shoppers do so in bed. >>

More stories >>