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Monday, September 22, 2014

Ecommerce

Study dispels myth that 15-24 year olds are the true 'digital natives'

Those who have grown up with digital technology - 'digital natives' - are the most active of Internet users, right? Wrong, according to new data from Kantar Media's TGI Clickstream study. >>

Blogs & Content

Top 3 tips to better optimize branded content

There are many ways marketers can optimize their content. However, understanding consumer demand, identifying efficient channels, and diversifying content type are the three most fundamental things marketers should do before all else, according to one expert. Here is why: >>

Advertising

Programmatic spending skyrockets through Nexage Markeplace

Here's an interesting nugget: the mobile programmatic spend is surging forward. According to data focused on the Nexage Marketplace the programmatic spend has increased more than 200% over the past year. One expert suggests the spending increase is the result of publishers and advertisers following consumers into the mobile space. >>

Ecommerce

FTC's new 'merchandise rule' to come into effect before Christmas

New Federal Trade Commission rule requires retailers to ship within 30 days of a purchase, gain the customer's consent to delay delivery or provide a full refund. >>

Blogs & Content

Brands: Why content needs better optimization

Over the next few months the BrightEdge Community Edition is launch globally, it's currently available to about 2 million brands; some early results from the platform include the finding that organic search is driving about 51% of traffic across industries. I had the chance to chat with Jim Yu about the platform and what it means for the online space. >>

Advertising

Ad Roundup: Partnerships and acquisitions to improve platforms

This week two partnerships and an acquisition are helping online platforms shore up on the data front. Here's how the breakdown may affect advertisers and brands: >>

Mobile Marketing

Consumers prefer SMS to apps for brand communications

Findings of a global study reveal that most consumers consider SMS to be a quick and convenient way for brands to communicate with them. >>

Ecommerce

Physical stores still popular with young fashion shoppers

Despite rising app and online use, the high street and shopping centers continue to be where youngsters choose to buy their clothes, according to new research from Voxburner. >>

Trends & Ideas

Britain has more female gamers than male

Yet more research has surfaced showing women dominate the gaming environment, a trend that has been growing steadily over the last year or so. >>

Email Marketing

Permission-based email marketers still finding inbox placement hard work

A new study shows that 1 in 6 emails worldwide never reach their destination with most disappearing completely and the rest ending up in junk or spam folders. >>

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