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Monday, May 22, 2017

Advertising

Ad Roundup: Solutions for social, video, and data launched

In today's advertising roundup, releases in the social and video spaces which should help brands better connect with consumers; and a data release that will measure brand interactions. >>

Search Marketing

SEO: It's not just about showing up

New research highlights that, for brands and retailers to succeed, it is not just about showing up in search results, but how they show up. >>

Social Marketing

Expert: Why Facebook business pages are important for SMBs

New data out from Manta indicates that more than half of small businesses don't have a small business page on Facebook. Why are they holding back? And should these SMBs re-think the decision to stay off social media? One expert explains. >>

Trends & Ideas

EU mobile payments market to triple by 2021

Growing retailer and consumer interest in mobile payments will lead to the European mobile payments marketing tripling over the next five years, according to the latest data from Forrester Research. >>

Trends & Ideas

Number of installed digital assistants to exceed earth's population by 2021

Technology research firm, Ovum, forecasts that the installed base of digital assistants will be on a par with the population of the earth by 2021, with Google dominating the voice AI-capable device market. >>

Internet

Expert: Why gender parity is key for business

There have been several reports over the past year pointing to the fact that female entrepreneurs don't have the same access to funding and investment dollars that their male counterparts do. There is also a disparity between women at the executive level of many large businesses; one expert explains why, and why it is important to change. >>

Mobile Marketing

Diners want personalization, not robots, to improve their dining experience

Robots are out, pre-booking of a preferred table is in. New research reveals how diners feel about the use of technology before, during, and after the dining experience. >>

Ecommerce

'The Amazon Effect' and what retailers can do about it

What is behind Amazon's rapid-fire growth, and what can retailers do about it? Those are questions answered in an upcoming report from Bluecore - 'The Amazon Effect'. >>

Ecommerce

Top 3 tips for cross-channel personalization

Seamless customer experiences, across all channels both online and offline, is key to brands engaging with customer. But, aside from contact information, and past purchases, most organizations don't have deep insights into their customers' behaviors and interests. Here are three tips to better personalize across channels. >>

Advertising

Ad Roundup: AI at the heart of 2 announcements

In today's advertising roundup, two announcements that could increase how brands use artificial intelligence in ad campaigns, and a move that will increase the 'TV anywhere' trend. >>

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