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Wednesday, April 1, 2015

Mobile Marketing

Mobile-friendly email strategies paying off for marketers

The latest Yesmail Email Marketing Compass benchmark report reveals a significant rise in mobile email conversion rates as marketers' mobile-friendly strategies begin to pay off. >>

Ecommerce

The growing impact of online performance on sales and customer experience

Retailers in the UK are optimistic about the future of online shopping, more so as purchases via mobile continue to increase. However, retailers are also aware that the online experience needs to be improved to meet consumers' expectations and increase sales from local and international shoppers. >>

Email Marketing

Dedicated email marketing teams significantly affect ROI

Email remains one of the top channels for return on investment, but could having a dedicated person or team help achieve better returns? >>

Ecommerce

How to predict shopper behavior outside surveys

Purchase behavior is one of the strongest targeting options available to merchants. The problem is that many are depending on surveys, which likely include how shoppers want to spend versus how they actually spend, to find the behavior. >>

Advertising

How to use native, RTB as complimentary options

From search to mobile, there are a plethora of ways to use different advertising units and buying options to compliment one another. According to one expert native and RTB are another of those complimentary combinations. Here's how brands can better use these formats. >>

Research

Manta: Crowdfunding not high on SMB's radar

Crowdfunding has become quite a popular way to fund new ventures, but according to one new study the crowdfunding craze really hasn't caught on with small business owners. In fact, Manta's new survey finds only about one-third of SMBs say they used 'alternative funding' measure because they didn't qualify for traditional bank loans. >>

Trends & Ideas

Melbourne hotel group to review their guests' behavior

In an era where nothing escapes review, a Melbourne-based hotel group is putting their guests in the picture by reviewing their behavior and demeanor during their stay. >>

Ecommerce

Online fraud prevention processes leading to loss of genuine sales

As online retailers battle with fraud by implementing authentication and verification processes, those same processes are costing them as much, if not more, in lost sales due to frustrated shoppers, according to a new report from ThreatMetrix. >>

Mobile Marketing

Millennial car buyers still want face-to-face time at dealerships

Millennials may be overly reliant on their mobile devices, but when it comes to shopping for a car they still like to get face-to-face at a dealership. >>

Advertising

Ad Roundup: Partnership, targeting to give brands more insights

In online advertising campaigns are only as good as their targeting. In today's advertising roundup, a new partnership and a new targeting option could set up to help brands better connect with their audience members in the online space. >>

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