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Wednesday, January 29, 2020

Email Marketing

Email Benchmarks show increased interest in personalization

This month Google announced plans to cut out cookies. New data privacy regulations, like CCPA, are going into effect. These things have many marketers wondering how to use the data they have to better engage their customers. One new report points to an old favorite: email. >>

Advertising

On data privacy day, experts weigh in on data regulations

It's Data Privacy Day in the US, and with new regulations going into effect this year, we asked a few digital experts what the impact of GDPR, CCPA, and other regulations might be on both digital brands and consumers. >>

Advertising

Expert: What brands can expect from Super Bowl LIV

With less than a week before Super Bowl LIV, when the San Francisco 49ers will face off with the Kansas City Chiefs, many brands are putting last minute dollars into digital venues. But, what can brands expect from what will be one of the most-watched events in 2020? We asked a digital expert. >>

Ecommerce

Top 3 tips to a better checkout

Smoother, more friction-free checkouts are high on consumers' want list for 2020, but providing a hassle-free checkout can be a difficult thing. There are differences in mobile and desktop, how many 'add-ons' will engage and how many will be annoying? Do your shoppers even want to know about related items? We asked a digital expert his advice for merchants and brands to create a more seamless checkout experience. >>




Mobile Marketing

Reports ID mobile, social as key for marketers

Mobile and social will be key for marketers as the new decade shapes up. Those are key takeaways from two reports out from marketing leaders. >>

Internet

Study: Execs worried about cybersecurity

A growing number of executives are worried about cybersecurity, and they aren't just paranoid. That's the word from a new Google/Harris Poll survey which found that executives are increasingly under attack from phishers and other nefarious types. >>

Ecommerce

Expert: Choice, story take precedence for shoppers

Over the past 20 years the way consumers learn about and shop for products and services has changed. From digital ads and message boards to social media, merchants and brands have a plethora of new ways to engage. The problem is finding the right elements; one expert offers his thoughts one what will be important engaging elements for consumers in 2020. >>

Social Marketing

Report: Social complaining more influential than praise

Over the holiday season, social media drove a lot of traffic, but many brands may still not be wholly prepared to interact with their customers in the way customers want via social media. That is a key takeaway from new data that shows that consumers interact differently with brands on different platforms. >>

Internet

Reports ID threats to businesses in 2020

Two new reports underline the importance of cybersecurity for businesses in 2020. Thats because more and more fraudsters are heading online to get at the money in big business. >>

Advertising

Google says 'bye to 3rd party cookies, what do experts say?

Google has announced plans to phase out its support of third party cookies over the next two years in its Chrome browser. Third party cookies are used to track consumers as they surf the web, giving insight into certain behaviors for advertisers and brands. Just what might the impact of Google's move be to the digital space? We asked a few digital experts for their input. >>

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