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Tuesday, March 31, 2015

Ecommerce

How to predict shopper behavior outside surveys

Purchase behavior is one of the strongest targeting options available to merchants. The problem is that many are depending on surveys, which likely include how shoppers want to spend versus how they actually spend, to find the behavior. >>

Advertising

How to use native, RTB as complimentary options

From search to mobile, there are a plethora of ways to use different advertising units and buying options to compliment one another. According to one expert native and RTB are another of those complimentary combinations. Here's how brands can better use these formats. >>

Research

Manta: Crowdfunding not high on SMB's radar

Crowdfunding has become quite a popular way to fund new ventures, but according to one new study the crowdfunding craze really hasn't caught on with small business owners. In fact, Manta's new survey finds only about one-third of SMBs say they used 'alternative funding' measure because they didn't qualify for traditional bank loans. >>

Trends & Ideas

Melbourne hotel group to review their guests' behavior

In an era where nothing escapes review, a Melbourne-based hotel group is putting their guests in the picture by reviewing their behavior and demeanor during their stay. >>

Ecommerce

Online fraud prevention processes leading to loss of genuine sales

As online retailers battle with fraud by implementing authentication and verification processes, those same processes are costing them as much, if not more, in lost sales due to frustrated shoppers, according to a new report from ThreatMetrix. >>

Mobile Marketing

Millennial car buyers still want face-to-face time at dealerships

Millennials may be overly reliant on their mobile devices, but when it comes to shopping for a car they still like to get face-to-face at a dealership. >>

Advertising

Ad Roundup: Partnership, targeting to give brands more insights

In online advertising campaigns are only as good as their targeting. In today's advertising roundup, a new partnership and a new targeting option could set up to help brands better connect with their audience members in the online space. >>

Loyalty Marketing

Expert: Why surveys may not offer all advertisers' questions

There seems to be a disconnect between how consumers are answering survey questions on spending and how they are actually spending. That disconnect, says one expert, means merchants need to dig deeper than simple if/then type questions. >>

Advertising

Expert: Look for native to continue strong growth

Although some say native advertising as an unknown entity, it isn't slowing the adoption of the ad format. Rather, according to one expert, native is seeing strong growth that point to even higher adoption rates. >>

Mobile Marketing

U.S. in-store and mobile retail experience found wanting

Gaps between consumer expectations and the ability of retailers to deliver what customers want have been identified by new research from Accenture. >>

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