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Saturday, December 10, 2016

Email Marketing

How to use your CTA to drive email conversions

The Call to Action of any ad is crucial to success, but in email the CTA can spell the difference between engagement and a list member unsubscribing. Here's how to use the CTA to keep customer engaged and clicking. >>

Advertising

Expert: How to improve personalization strategy

There is a fine line to personalization the customer experience, placing native and programmatic ads, and creeping out customers. Here's how businesses can take the creep factor out of personalized emails, ads, and content. >>

Advertising

How to use payments as a marketing tool

Did you know payments can be more than, well, payments? According to one expert, payments can also be used as marketing tools, giving consumers new ways to pay for items, and businesses new ways to engage those same shoppers. Here are three tips >>

Advertising

Ad Roundup: Partnerships and a new release

Two new partnerships may make it simpler for brands to advertise and to collect payments online; and a new release offers up productivity options. Details in today's advertising roundup. >>

Loyalty Marketing

Top 3 tips to use a loyalty program to build engagement

While most businesses think of loyalty programs as a way to make more sales - and they are - there is another feature in which some may need to increase strategy. That of using a loyalty program simply to build engagement. Here are three tips to do so. >>

Research

Fewer people report suffering with information overload than a decade ago

The findings of a new study from Pew Research Center suggests that Americans today are more able to handle information overload than they were a decade ago. >>

Trends & Ideas

Third of businesses globally under-prepared for digital transformation

New research from market research firm Ovum reveals that a third of businesses globally are still not fully prepared for "digital transformation". >>

Advertising

Expert: Tipping point for personalization is near

For the past 8 years, we've heard that personalization was reaching the mainstream tipping point; within the last three years Apple has released Siri, Amazon the Echo, and now Google is releasing Home. Are we now at the tipping point? >>

Ecommerce

Top place for UK mobile shoppers is in bed

More proof that British shoppers are dedicated users of mobile devices for shopping comes from new research from digital analytics firm, Catchpoint. >>

Ecommerce

Big brands found using 'dark UX' methods

With consumer trust a valuable asset for a brand, is it possible that some of the biggest brands are using 'dark UX' methods to boost sales and increase revenue? Yes, it's entirely possible, according to user experience agency, Sigma. >>

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