RSS feed Get our RSS feed

News by Topic


Thursday, July 2, 2015

Advertising

Ad Roundup: Video, content tools launched

In today's advertising roundup, two platform which give content creators and brands access to targeting and distribution. >>

Trends & Ideas

Binge-viewing is booming but it is a lonely activity

Binge-viewing is a solitary activity, according to new research from TiVo, but it is one that can only become more popular as programmers increasingly roll out entire series in one go. >>

Advertising

IAB UK: Not all ad blockers want to block all ads

New research released today shows that only half of ad blockers in the U.K. do so to avoid seeing all ads. Their main motivation, according to the research by YouGov, is to block those ads they find annoying, disruptive, or irrelevant. >>

Ecommerce

Top 4 tips to reduce holiday fraud

Between Thanksgiving and New Years retailers see a lot of retail fraud - from fraudulent returns to the use of stolen credit cards. There are ways retailers can protect themselves and their customers from online and offline fraud. >>

Mobile Marketing

Expert: How telecoms can do better at customer service

Telecom brands have a problem. According to the recent American Customer Satisfaction they ranked last along with TV companies, for customer service. One expert weighs in on what telecom brands need to do to remake their image. >>

Advertising

Survey: Students, parents say localization key to buying

Retailers wanting to cash in on back to school shoppers may want to think more locally. That is the word from a new Eyeview survey which found a majority of both students and parents are influenced to make purchases because of localized campaigns. >>

Advertising

Corporate Visions release powers insights-based data

New today: Power Insights from Corporate Visions. The new release gives brands the ability to power data-based insights for use in both ad campaigns and sales conversions. The tool was created after a recent survey which found that many decision makers aren't using visionary insights, although they want to. >>

Advertising

Neurological study pits digital ads against physical ads

Direct mail advertising is superior to digital advertising in a number of key ways, according to a new study sponsored by the U.S. Postal Service's Office of Inspector General. >>

Mobile Marketing

Mobile-friendly hotels appeal to 9 out of 10 U.S. travelers

Hotels that want to appeal to the American traveler need to up their mobile technology game, according to a new YouGov survey. >>

Ecommerce

Study: Millennials cautious with spending

When it comes to having a drink with friends or going on a spontaneous trip, Millennials may be more likely to go. But, according to one new report, while they're willing to go they are also more likely to pay for those spontaneous spending moments through their checking or savings accounts than through credit cards. >>

More stories >>