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Wednesday, August 5, 2015

Ecommerce

Study: Retailers using promotions to re-engage shoppers

Physical store retailers are using age-old promotions to re-engage shoppers who've gone online. That according to new Euclid Analytics data. Researchers looked into what brick-and-mortar retailers did over the first six months of 2015 and found aggressive in-store promotions and improving store experiences topped the list of strategies for those trying to get online shoppers back in their stores. >>

Blogs & Content

Expert: How internet radio is taking over

Online radio could be the next big thing for advertisers according to one expert. Why should brands take note? >>

Mobile Marketing

Click-to-call ads 4x more likely to lead to purchase

Consumers who 'click-to-call' from a mobile ad are more likely to make a purchase than those who interact with an online ad, according to recent research from mobile advertising analytics firm Marchex. >>

Social Marketing

LinkedIn opens Social Selling Index tool to all members - what's your score?

Social selling on LinkedIn isn't new, but a tool that enables all the platform's members to measure how well their social selling skills stack up is. >>

Advertising

Marketers want more budget allocated to creation of visual assets

Visual assets are core to today's marketing strategies, something which most marketers agree on. However, a study released this week by the CMO Council reveals that the majority of senior marketers feel not enough of their marketing budget is dedicated to creating visual content. >>

Mobile Marketing

Criteo: Third of ecommerce transactions take place on mobile

Marketers that have yet to fully enable the mobile ecommerce experience should take note that almost a third of all ecommerce transactions now take place via mobile. >>

Advertising

Study: Most mobile brands using geo-targeting

When it comes to engaging mobile customers, a majority of brands in the mobile space are using location. that's according to xAd's new Global Location Snapshot, which shows 80% of global brands are now geo-targeting consumers. >>

Research

Survey: Economy making SMBs pessimistic

While many small businesses say they see the light of a stronger economy in the distance, one new report indicates SMBs may not be as optimistic as some experts believe. In fact, only small businesses in the Northeast say they are confident enough to add staff in the near future. >>

Mobile Marketing

Mobile Roundup: Transactions, Fraud increasing

In today's mobile roundup, a trio of releases pointing to the continued growth of the mobile space, but that growth isn't all great - fraud is also growing quickly in the space. >>

Internet

Personal data: Lack of trust could hinder business growth

Growth of digital services and businesses in the UK relies heavily on trust in the use of personal data, something which, according to a new study from the Digital Catapult, is currently lacking among a significant number of consumers. >>

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