RSS feed Get our RSS feed

News by Topic


Tuesday, September 2, 2014

Mobile Marketing

Revenues from tablet games to triple in next five years

New data suggests global revenues from tablet games will see a significant rise in the next five years thanks to improved graphics capabilities, storage capacity and mobile broadband penetration. >>

Mobile Marketing

Marketers must react to changing consumer behavior caused by technology

The use of technology is changing consumer behavior and a survey conducted in the U.K. demonstrates that marketers need to react to changing habits and provide engaging content outside of traditional time-frames. >>

Advertising

Facebook launches Event ads to appear in Newsfeeds

Events will be given more visibility on Facebook with the launch of new tools for advertisers that will boost awareness and, hopefully, attendance. >>

Ecommerce

UK: Online Christmas shopping to exceed £13 billion

According to Sage Pay, online spending in the UK will exceed £13 billion (US$22 billion) this Christmas, an 18% increase on last year, but SMBs not yet online are set to lose out on much, much more. >>

Ecommerce

Top 3 retail tips to personalize across channels

In the long-term, retailers must invest in advanced personalization that will create a memorable shopping experience. The right solution will gather insightful data about the customer's shopping behavior, preferences and past purchases and from there, create meaningful content and product recommendations that resonate with the individual shopper. One expert offers his top 3 tips to better improve retail personalization across channels. >>

Ecommerce

Expert Advice: Use in-store techniques to sell online

The holiday and back to school seasons are the two most important shopping seasons for brands. With stiff competition for consumer dollars, brands need to differentiate themselves from the pack from both a product and customer experience standpoint. Live assistance is one way to do this, by providing an engaging way for customers to get the answers they need while considering a purchase. >>

Social Marketing

Twitter helps agency campaigns take off with Flight School

Twitter is on a mission to ensure marketing and ad agency's campaigns on the platform have the maximum impact on their target audience. >>

Internet

Top 3 tips to improve employee productivity

There have been entire sections of employee manuals dedicated to email - from not giving out work email addresses to what kinds of emails to open in a work account to how employers expect email to be used for business. And yet email is still one of the areas in which company communication can break down. >>

Ecommerce

Retailers: Why you need live online assistance for the 2014 holidays

Live engagement - or live video assistance - provides a simple and seamless way for brands to connect with their customers over the web or on mobile devices using voice, video, text, and co-browsing technology. According to one expert, live assistance is going to be big this holiday season. >>

Email Marketing

Top 3 tips to create better transactional email messages

Transactional emails aren't new. For decades retailers have used emails to confirm purchases, offer shipment tracking and alert consumers about related products. But many retailers are still uncertain about the best way to use transactional emails to engage customers. >>

More stories >>