Top 4 mistakes B2B sales are making and how to correct

B2B salespeople have gotten much more attention in light of the Covid pandemic because so many businesses have gone to digital connections with one another. But that doesn't mean the transition to online digital sales has been simple. We identified four mistakes many B2B sales people are making so that brands can get back on track. >>

Law & Regulation

Experts: What government filing against Google means for digital space

This week word came that the United States Justice Department was filing suit against Google in an antitrust case, perhaps with the goal of breaking up the digital giant. The filing has many in the digital space what this could mean not only for Google but for other digital giants like Amazon and even social networking brands like Facebook. >>

Loyalty Marketing

Study finds hackers targeting loyalty programs

New data out from Akamai finds a growing number of attacks on brands' loyalty programs. Since 2018, in fact, their data shows more than 63 billion credential stuffing attacks in the hospitality, retail, and travel industries, and they are no longer only relying on the most recent password combination lists. >>

Social Marketing

Expert: How live events can work with digital strategy

One of the biggest buzz phrases for 2020, other than lockdown, has been digital transformation. But, as more and more people turn online for shopping and entertainment because of coronavirus lockdowns the digital transformation of brands has become even more important. We asked a digital expert how brands can use live-but-online events to strengthen their digital performance. >>

Internet

Study: Brands unprepared for end of third party cookies

Many experts believe the end of third party cookies is upon us, and while many do admit that first part data is generally a better source of consumer information, most brands aren't ready to lose access to third party data. That is a key takeaway from new LiveIntent data. According to researchers more than than half (64%) of executives are concerned about how they can engage shoppers without third party cookie data. >>

Viral Marketing

Reports: Video growing in popularity, heres how to connect

Consumers continue to increase the amount of time they spend with video content, whether online or via a Smart TV at home. And that is why experts are now saying brands need to up their video game. >>

Advertising

Malvertising: What to Watch

New data out from GeoEdge finds that malvertisers are upping their use of malicious content to target people. Their data finds that nearly half (42%) of publishers have received reader complains because of malicious content and 20% have either lost subscribers or revenue because of malvertising attacks. What's a publisher to do? Here are four things to watch for to identify and mitigate malvertising attacks. >>

Ecommerce

Expert: The coupon is coming back

Coupons have long been a stable of consumers in the offline world, and for many years digital coupons and coupon codes have been popular for online shopping. But, according to one expert, the coupon is getting even more attention because of the COVID19 pandemic as consumers try to make their dollars go farther. Here's what merchants can do. >>

Mobile Marketing

Study: App usage up 25% YoY

Mobile consumers are even more engaged with their apps. That is a key takeaway from new App Annie data. Their Q3 2020 Global Market Index Ranking Report finds that people increased their app usage by 25% YoY. This increase is usage is also increasing revenue of mobile brands. Here's the breakdown. >>

Advertising

How brands are missing consumer choice needs

Shoppers around the globe are increasingly sharing their thoughts with brands and merchants via online surveys and customer portals, but are brands doing enough listening? Since the pandemic, one expert believes that marketers must do more to listen and take in the changing needs of their customer base. Here's why. >>