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Monday, December 29, 2014
Two experts believe we'll see better cross device and cross screen strategies from marketers in 2015. Much of that strategy could be based on data compiled during this quarter, and as some early reports have shown that data will hold more and more mobile numbers. >>
We all know by now that it isn't enough to just slap up a social media profile. Brands need to engage, and some are doing better at engagement than others. Engagement Labs identifies the brands who are - and aren't - working in social media. >>
Consumer expectations are rapidly shifting to a cross-channel, personalized, real-time world. Consumers have quickly grown accustomed to streaming video providers that remember where they've left off when they switch between a laptop and tablet, airlines that notify them of upgrades or impending flight delays on their phones, and stores that allow shoppers to place an order online and then pick up the items in a brick and mortar store just down the block. >>
According to one expert there are two stumbling blocks to employee productivity: overtaxed IT departments who can't keep up with system integrations and businesses ability to recognize how important information is and how to use this knowledge as an asset. But, there are ways to get more from this data in 2015. >>
If 2014 was the year that we talked about wasted ad spend on fraud - and we did - then some experts believe 2015 will bring more conversation about the wasted ad spend on inefficiencies in the supply chain. >>
Small businesses have a lot to look forward to in 2015, at least according to one prediction. According to Constant Contact they are seeing trends that point to SMBs taking a real time approach to mobile and winning at local. >>
We've been reporting a lot about what marketers might see in the new year, but here's a new one: what marketers and retailers won't see in the New Year. Demandbase has released their list of the top 3 things marketers won't see in 2015. >>
With less than a week to go before Christmas most people have purchased their final gifts and are waiting for them to arrive and wrap. According to several sources e- and mobile commerce are pushing more and more sales. >>
B2B brands will be pushing more budget dollars into the analytics space. That is the takeaway from a new survey out with ON24. According to their survey 77% of B2B brands report big data is not a reality for them. >>
As quickly as mobile and video are changing, the social landscape is also changing - and influencing those sectors of the online space. One expert believes savvy marketers can gain from social media in 2015, if they are prepared. >>
More stories >>
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