Top 3 tips to create a stronger AI strategy

By mining internal and external data about consumers, merchants can gain insights about the likely preferences of individuals, allowing them to create offers, incentives, and a shopping experience that is more appealing. In the world of retail marketing, AI is helping to build more personalized marketing campaigns, and to improve the product search experience -- among other things -- which can help deliver a better customer experience as well. Here's how to improve your AI strategy to better serve customers. >>

Advertising

Expert: How CX can reimagine branded campaigns

Advertising doesn't just tell a consumer about a product. According to one digital expert, advertising is the first step of a good customer experience - and sometimes with the first interaction a customer will have with the brand. Which is why customer experience is a more important part of the advertising pie than ever. >>

Ecommerce

Experts: A year after the pandemic, here's how we're coping

This week marks a year since much of the world shuttered it's doors and windows and moved non-essential contact to the digital space. From advertising and shopping to social contact to work, as the world dealt with the COVID-19 pandemic much of that dealing was done online. Here's where we are a year later. >>

Advertising

How AI is helping solve pandemic problems

The shift to remote work and shopping online may have seemed seamless to many, but the problems going digital brought to businesses large and small have been large hurdles to cross. And, for many, the hurdles continue to crop up. Here's how AI is helping some businesses solve the problems highlighted by the COVID-19 pandemic. >>

Ecommerce

Report finds coupon fraud costing merchants $100 million per year

Consumers love coupons, even if those coupons don't apply to their purchases. That is a key takeaway from new Inmar Intelligence data which finds that about half of consumers have either tried using expired coupons or coupons that don't apply to their purchases. And, further, that about half of cashiers are overriding coupons to give customers potentially irrelevant discounts. >>

Internet

Expert: Steps to take on World Backup Day

Over the past year ransomware, phishing and malware attacks, and other fraudulent practices have skyrocketed as the world's businesses moved to remote working conditions. But even as workers return to offices, there are ways to better protect company data, and even more reason to do so. >>

Advertising

Top 4 tips to build community from virtual events

As variants from the COVID-19 pandemic continue to circle the globe and businesses try alternative ways to reach shoppers, virtual events are becoming a hot commodity. But, a virtual event doesn't have to be a one-time-only thing. Virtual events can help brands build community around their products and services. Here's how. >>

Internet Marketing 101

How To Market To Health Conscious Consumers Online

Successful companies know the importance of every single customer. >>

Mobile Marketing

Expert: Why mobile brands need cohorts

There is a wealth of customer data in the digital space, both in mobile and desktop, but with more and more consumers opting out of data collection many brands are wondering what to do next. The answer could be as close as their own information about that consumer - and that is where cohorts come in. >>

Email Marketing

Studies: Email, Gaming up during pandemic

Email and gaming each got a boost during the pandemic, which should come as little surprise to marketers who understand that global lockdowns, moving to remote work and school, and buying necessities digitally meant consumers had to find entertainment - and information - in new venues. But just how big a jump may be quite the surprise. >>