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Tuesday, January 27, 2015

Mobile Marketing

Survey: Mobile a sore spot for luxury brands

Mobile may be making strides across the advertising spectrum, in general, but one category finds mobile especially challenging. That's the takeaway from a new report out from RadiumOne. Researchers surveyed luxury brands across the US and found most (59%) were 'content' with 2014 digital initiatives, but that 63% still have not integrated mobile sites with their in-store experience. >>

Mobile Marketing

Study: Switching economy could cost US brands $1 trillion

American's are always on - PCs and laptops, smartphones and tablets - and that always on trend means digital brands are struggling to keep pace. That struggle, which consumers see as slow loading page loading times or areas where they have no Wi-Fi or 4G service, is costing digital brands nearly $2 trillion dollars because when consumers can't get online they are looking to switch providers. >>

Mobile Marketing

Localytics: App engagement up, retention declines

December 2014 saw the percentage of engaged app users reach an all-time high but user retention declined, according to new figures released by app marketing and analytics platform Localytics. >>

Research

Knowledge of marketing automation low among senior-level marketers

In an industry that needs to keep its finger on the pulse, a significant number of marketers have never heard of marketing automation, according to new research by Adestra. >>

Advertising

Study: Data tools don't stop cross-channel challenges

There is a wealth of data in the online space and there are nearly as many tools to collect that data. But, according to one new study, the wealth of data and data tools aren't stopping the challenge brands face in merging and activating that data across channels. >>

Mobile Marketing

Reports: Mobile economy flourishing

Mobile devices are helping shoppers find new products on store shelves. That is the takeaway from a new Ninth Decimal report which finds most shoppers (70%) are trying new products/brands after seeing mobile ads for those products. >>

Advertising

Top 3 trends to push marketers ahead in 2015

As brands cement their 2015 strategies, one expert is offering up his advice on the trends that could help push brands farther into consumers' consciousness. >>

Email Marketing

Consumers want marketing email based on previous purchases

To engage consumers that read promotional emails, recommend products based on previous research, recommends Listrak following a recent study, and keep track of unsubscribes to get send-frequency relevant. >>

Ecommerce

Kenshoo highlights rise in Facebook ad spend

Research from Kenshoo reveals the significant increase in Facebook ad spend driven by marketers' better understanding of the social networks' cross-channel campaign tools. >>

Research

Study: Americans don't understand their health plan

It turns out a growing number of Americans aren't seeing their doctors because they don't understand what is - and more importantly what isn't - covered by their health plan. That is the takeaway from a new Harris Poll. The report also found one-fifth didn't see their doctor for a 'general health concern' because they were afraid of the costs. >>

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