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Wednesday, September 17, 2014

Internet

Research reveals which website image format results in happier visitors

The most-used image format used on websites can be frustrating for users. New research by Radware and neuro-marketing consultancy NeuroStrata reveals which image format is the best at keeping your website visitors happy. >>

Mobile Marketing

Location accuracy analysis reveals improvement for mobile ad campaigns

The latest Location Score Index from location-based ad network Thinknear is good news for mobile marketers with a marked increase in accuracy recorded. >>

Ecommerce

Research reveals Millennials' attitudes toward brands

Millennials are the most brand-aware generation to date, and they want brands to take risks, understand their financial concerns and do more to address today's societal and ecological issues, according to new research released by Initiative. >>

Ecommerce

Survey: Online, offline shopping experiences 'merging'

Experience is the key to engagment according to many ecommerce experts. But, according to new data out from SmartFocus the online and offline experiences are merging, and that brings with it other challenges for retailers. >>

Email Marketing

Message Systems flips email to up engagement

Email isn't sexy but it sells products. That is what a lot of experts say. Still others insist email needs an upgrade - from more responsive templates and design to better measurement. A new offering out from Message Systems may solve part of email's issues but improving deliverability and engagement through metrics and analysis. >>

Advertising

Marketers beware - research your target market or risk stereotyping

Advertising isn't hitting the mark when attempting to portray parents and older generations, new research suggests. >>

Trends & Ideas

Google: U.S government user data requests up 250% since 2009

Google's latest transparency report reveals the significant increase in demands for user data received by the company from governments of all sizes. >>

Blogs & Content

Survey reveals general reluctance to pay for online content and apps

A survey conducted in the U.S. and U.K. aimed at finding out consumer attitudes to online content and apps reveals a general reluctance to pay despite intolerance for advertising. >>

Blogs & Content

Report: Online communities growing in importance

When the Internet was first growing, online communities and forums were how consumers 'met up' with one another. More recently online communities have been seen by some to be old school and not as important, but one new survey indicates online communities are still important for online brands. >>

Blogs & Content

Survey: Consumers want to share product details with friends

Here is one more reason brands should include user generated content - like reviews - on their websites or offer simple, social sharing tools for their customers: those customers want to share. According to new data out from Dailybreak Media, consumers are 'eager to share' their product experiences with their social networks. >>

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