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Monday, August 3, 2015

Blogs & Content

Report: Brands need to up their content focus

Qvidian has released a new report that indicates while brands know content is important to their business, their processes for updating content continue to be a problem. The 2015 Content Automation Trends Report found while most (78%) agree sales content is key to success only half report that content is accurate. >>

Ecommerce

Report shows shoppers want retail everywhere

Shopping online, via mobile devices and in stores, consumers want all options. That is the takeaway from new MarketLive data which indicates retail revenue is up across the board, which smartphone buying showing triple-digit growth rates. >>

Ecommerce

Report: Cash still top American payment method

When it comes to picking up the tab at dinner or filling up the gas tank, new data out from Blackhawk Network indicates cash is the most used American payment method. Cash outpaces both checks and cards by nearly 30%. >>

Advertising

SMBs: How to remain visible during the election push

Over the next few months ads for various political candidates in the US will inundate the online ad space, as well as more traditional markets. This push of ad revenue can leave small businesses feeling the chill of not having their ads seen. How can they compete? >>

Internet

Brands: How to prepare for a non-Flash environment

Over the years there have been several calls for the death of Flash - and yet many websites continue to use Flash-based development. However, several online giants have announced they'll no longer support Flash, and that could mean the real death of Flash-based environments. Two experts weigh in on how brands can prepare. >>

Blogs & Content

BrightEdge: Brands are missing consumer engagement with content

We could arguably say there is more branded content on the Internet now than there has ever been in the past. There are product descriptions, how-to and other helpful videos, blogs about products, quoted reviews. There are social media stories and advertorials. But, is this content engaging consumers? >>

Internet

Experts weigh in on the death of Flash

With a growing number of key technology players disabling or calling for 'the end' of Flash, many are saying this is finally the beginning of the end for the technology. If it is, in fact, the end for Flash, what does that mean for online retailers and brands using the technology? >>

Ecommerce

Study finds payment issues top affiliates' complaint list

The ecommerce boom has led to another boom: that of affiliate marketers, but while technology is making it simpler for these affiliates to find customers technology is not helping them get paid for their partner brand. >>

Mobile Marketing

Study: Indian mobile use skyrocketing

Consumers in India are latching on to the mobile phenomena quickly and they aren't letting go. That is the takeaway from a new Vserv report which indicates the average Indian smartphone user spends 169 minutes per day on their devices. >>

Advertising

How travel brands can stop fraud

The online travel space is expanding quickly. Consumers are looking for trip information across devices, but many want options in lodging, airfare and car rentals as well as content, and as with all ecommerce the experience is key. But among the legitimate travelers are fraudsters who are becoming bolder. >>

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