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Wednesday, August 20, 2014

Advertising

Intent HQ: Consumers want brands to be honest and transparent about data collection

Being open and honest are important aspects of a personal relationship, and that goes for the relationship between a brand and consumers, too. A new infographic from Intent HQ provides insight into the hows and whys of honesty versus cookies. >>

Trends & Ideas

Forecast: 250 million smart wearables in use by 2018

Wrist-worn devices will dominate the smart wearables market in the coming years, according to CCS Insight's new global forecast, with shipments growing from 2013's 9.7 million to 135 million in 2018. >>

Advertising

Ad Roundup: Making mobile, social, video simpler

Two new solutions in the online space are focusing on simplifying brands' reach into mobile, social and video. >>

Mobile Marketing

Report: Retailers' investment in mobile paying off

Mobile is becoming increasingly important to retailers around the globe - shoppers are using mobile devices in-store to compare prices, they are researching product availability and specs from mobile before purchasing. This has pushed more retailers into the mobile space in a big way, and new data out from the e-tailing group indicates a few are winning at mobile. >>

Blogs & Content

Survey: Customer service/support high on brands' focus list

There is an old customer service saying that goes, 'the customer is always right'. According to new data out from SPA and The Service Council (TSC) customers' needs are more important than ever as brands are now focusing on service as a way to engage and reengage customers. >>

Ecommerce

How indie retailers fit into the online space

When most Americans think of shopping they think of the local mall and big box stores, but the Internet is bringing a resurgence of independent retailers back into play. Just where to these indie retailers fit in? >>

Mobile Marketing

Latest mobile network tests find Vodafone wanting

The latest mobile network tests by RootMetrics reveals which UK networks are the best, and worst, across a multitude of functions including coverage, network speed and call performance. >>

Advertising

Ad Roundup: Sales tools and caller response

Two releases into the online space this week should help sales people bring more leads through the sales funnel and to create a better experience for consumers across channels. >>

Mobile Marketing

3 Questions with OpenMarket's Steve French

The mobile space is exploding with activity from both consumers and marketers, and is expected by many to have a big impact on the holiday season as well as back to school shopping. One expert weighs in with his thoughts on how mobile is shaping the online space. >>

Mobile Marketing

Mobile, not social, is the channel Millennials use to shop for cars

A recent study from AutoTrader.com finds that social media is not driving car purchases, with just 1% using such sites to buy a vehicle. Mobile, on the other hand, is becoming a significant car-buying channel, particularly among Millennials. >>

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