Tuesday, September 26, 2017

Advertising

Report underlines struggles with digital ads

While more and more ad dollars are pushing into the digital space, there remains a big problems for many online marketers: not wasting the digital spend. According to new data from The CMO Council, of the $563 billion marketers are spending on digital advertising each year, about 20% is wasted because of fraud. >>

Ecommerce

Brand trust: Sweat the small stuff

The advent of social media has led to better informed consumers that are not afraid to act when the behavior of retailers and brands they purchase from leads to trust issues. However, while a bad social media experience can go viral and influence many consumers, existing customers have their own trust issues. >>

Internet

Tech key to small biz growth

According to new data out from Deloitte, digitally advanced small business - including online marketers and publishers - are showing up to 4 times higher growth than those who aren't embracing the digital space. Here's how businesses can move ahead. >>

Advertising

Top 4 habits from top sales teams

Teamwork is becoming a bigger performance key for sales teams, especially in the digital space. Here's what top sales teams are doing, based on new data out from CloudCraze. >>

Advertising

More shoppers using bots, here's how marketers can connect

While many online marketers have begun adopting AI tactics to simplify how they build out ad campaigns, that isn't the only area in which bots, voice assistants, and other AI tools can be used. >>

Search Marketing

Top 3 tips to optimize local search

Localization continues to be a struggle for many digital brands, especially local search. One expert offers three tips to beef up local SEO tactics. >>

Email Marketing

Personalize subject lines to increase opens

Data out from Yes Lifecycle Marketing underlines the importance of personalizing email subject lines. While this has been a white-hat marketing technique for years, many brands continue to not personalize email subject lines. >>

Social Marketing

Are digital communities a good fit for online marketers?

Digital communities are a growing space for consumers, who are looking for like-minded people to talk about topics of interest to them. And, as these communities are filled with like-minded people, they may seem like a way to highly target campaigns, offers, and even test new products. The question is, are these good spaces for brands to enter? >>

Advertising

Marketers: How and why you should use AI

While artificial intelligence has been rapidly adopted for gaming and even by some publishers, other marketers have not been as quick to adopt. That, says one expert, could be a mistake. Here's why. >>

Ecommerce

How to get ahead in grocery retail

More and more consumers are beginning their in-store grocery shopping in a digital environment yet the grocery sector is falling behind other retail sectors when it comes to making the shopping experience easier. What can be done? >>

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