Friday, March 6, 2015

Advertising

Image-based social networks up their ad game

Two image-based social media networks are vying for advertiser dollars with new ad products announced this week. >>

Trends & Ideas

Few help desk systems are cloud-based

A new survey among I.T. professionals reveals that nearly half have no plans to increase investment in help desk software this year and only a third had moved their customer service programs to the cloud. >>

Research

Survey: Phablets fastest growing mobile device

The smartphone vs. tablet debate may grow quieter this year. That is because many consumers are choosing devices that are a blend of both. According to new data from Flurry phablets, or smartphone-tablets, are the fastest growing mobile device (January 2014 vs. January 2015). >>

Mobile Marketing

Brands: How content should change your mobile strategy

What do content marketing, customer experience and mobile marketing have in common? More than many marketers think, according to one expert. >>

Ecommerce

In-store sales down for Valentines finds report

New data out from Euclid Analytics shows physical stores took a hit on Valentine's day. Their data shows general merchandise sales were down just over 2% for the month of February and that clothing/apparel sales were down 3.6%. >>

Advertising

Top 3 tips for non-profits to succeed in digital

Whether non-profit or for profit, web and advertising teams need to work hand-in-glove with one another. But there are some differences those in the non-profit sector will find with digital. one expert offers his top 3 tips for non-profits to succeed in the digital space. >>

Advertising

Ad RoundUp: Partnerships increase ad support across channels

Voxox, DataHero and adMobix have announced new plans for their platforms - those plans include increased data sharing, ad partnerships and cloud phone option for SMBs. >>

Ecommerce

Report: Fraud, conversions linked to traffic numbers

Small, medium or large, chances are someone in your organization has received an email message from a company promising to get more traffic to your site. While a few of those companies are legitimate, many are fraudulent. And those fraudulent clicks can really hurt business. >>

Mobile Marketing

Mobile Roundup: New solutions, partnerships to help mobile brands

In today's mobile roundup: an expansion of a mobile partnership, new features for app developers and a new mobile ad option. >>

Blogs & Content

Expert: Non-Profits can thrive in the online space

A decade or so ago, non-profits could figure out the winning creative by simply examining Ad Package A versus Ad Package B. With online, there is a tangled web of targeting, publishers, and creative. If you analyze it correctly, you can define which creative works best for which specific audience member. One expert shows how non-profits can thrive in the digital space. >>

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