Get our RSS feed
Search BizReport
News by Topic
Marketing
- Advertising
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
Beyond Marketing
Wednesday, May 23, 2018
Report: App impressions up 84% for Q1
Mobile continues its steady pace, with some areas of mobile seeing significant growth over the past year. According to data just released by PubMatic, global app impressions increased more than 80% from Q1 2017 to Q1 2018. >>
Top 4 tips to protect against ecomm fraud
As more consumers turn to ecommerce for impulse and planned purchases, fraudsters are finding more ways to defraud merchants and brands. Here are four tips to help protect against ecommerce fraud. >>
What Google's changes to political advertising rules mean for businesses
With Primary season in full swing in the US, many brands are noticing some changes to the rules surrounding political advertising. Google has rolled out changes into how they verify political advertisers, in the hopes that the new transparency will help to repair consumers' trust. We asked a digital expert how these changes will impact businesses. >>
Amazon, Google key for shoppers 'just looking'
Not all online shoppers are looking for a specific product with a specific ship date. Some are 'just looking' and for these browsing customers, Amazon and Google are key to their engagement. That's the word from new Avionos data which found that one-third of shoppers who are browsing begin their digital shopping 'trip' in either Amazon or Google. >>
Expert: What brands can expect from GDPR
The official rollout of Europe's GDPR is only a week away. While most businesses have done what they can to comply with the new privacy and advertising rules, some are still wondering just what the GDPR means for them. We asked a digital expert to explain. >>
Expert IDs lessons merchants can learn from Toys "R" Us closure
With the closure of Toys "R" Us, as well as the shuttering of many Sears and Macy's stores, many merchants are asking - how can I protect my business from this kind of happening? We asked a digital commerce expert how retailers can prepare now to better serve customers. >>
Studies highlight importance of trust, store experience
Two new reports out in the ecommerce space, highlight the importance of retailers and merchants putting consumer trust higher on their list of priorities, and the importance of the shopping experience. >>
Report: Ecomm important for B2B brands
While many still consider business to business (B2B) buying to be the domain of traditional retail commerce, new data out from Avionos indicates that more and more B2B buys are made online. >>
How Yahoo!'s email updates will impact email marketers
Tis the season for email changes. Recently, Yahoo announced changes to their platform - one of the largest email platforms in the world - and we asked SendGrid's Len Shneyder how these changes might affect campaigns. >>
Expert: Facebook isn't free
Recently, Facebook announced plans to explore a paid subscription model for the social network. By paying for use of the giant, consumers could avoid the sometimes ad-heavy newsfeed, going straight to content from friends, family, and other content they've 'liked' in the past. Whether a paid Facebook version comes out or not remains to be seen; what consumers need to understand first, according to one expert, is that even a free version of the social network isn't really free. >>
More stories >>