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Wednesday, July 26, 2017

Advertising

Ad Roundup: Data, mobile releases

In today's advertising roundup, new tools and a new partnership that should put brands in better touch with data, as well as a new tool to help combat mobile fraud. >>

Trends & Ideas

Corporate space sharing next high-growth sector of sharing economy

Juniper's latest research reveals that transport and space sectors will continue to dominate the sharing economy while corporate space sharing is predicted to become the next high-growth sector. >>

Ecommerce

Retailers agree not enough being done to replicate online shopping in-store

New research among UK retailers by Qmatic UK reveals that, while retailers are determined to continue investing in in-store technology, many agree they are not doing enough to replicate the online shopping experience that consumers crave. >>

Mobile Marketing

Expert: App security key for CMOs

Mobile apps and websites, while offering consumers more convenience, offer most brands a security challenge for which many are unprepared. Here's what businesses need to know. >>

Ecommerce

Top 3 tips for physical merchants to engage e-shoppers

For a while, online shoppers did a lot of impulse buying, but as the ecommerce space has developed, those impulse buys have lessened and shoppers have begun looking for specific deals on specific items in the online space. However, there are ways physical merchants can engage shoppers in the digital space. Here are three tips. >>

Ecommerce

85% of UK business leaders believe Govt "tuned in" to their needs

A wide ranging survey of business in the UK by MaretInvoice reveals how business leaders feel about Brexit, the role of Government and finance. >>

Email Marketing

UK businesses warned not to re-engage opted-out consumers via email

Businesses in the UK are warned that sending out marketing emails to customers that have already opted out in the guise of customer service or seeking future consent to marketing messages is against the law. >>

Ecommerce

Expert: What the Amazon/Whole Foods deal means for merchants

Many merchants and brands who succeed primarily in physical stores are wondering: what does Amazon's move into brick-and-mortar grocery mean for us? One expert believes it means evolution. >>

Ecommerce

Survey: College wins back to school spending

While the numbers are close, those families shopping for back to college supplies are expected to out-spend families shopping for K-12 supplies. That's the word from Deloitte's 2017 Back to College Survey; according to their research families with kids headed to college are expected to take up at least two-thirds of the whole back to school spend. >>

Advertising

Expert: How businesses can use creative optimization

Everyone knows accessing advertising data for campaign targeting is a crucial step in a successful campaign. But, according to one expert, brands also need to be using data in the development of their campaign creative. Here are three tips in creating a creative optimization strategy. >>

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