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Thursday, October 8, 2015


Display ad revenues continue to rise despite ad blocking

Research has revealed who is ad blocking, and why, and how advertising supports an Internet that few consumers wants to pay for. Yet, despite the rise in ad blocking, digital display advertising revenues in the UK continue to rise, according to the latest Internet Advertising Bureau UK Digital Adspend report, conducted by PwC. >>

Trends & Ideas

Mobile camera functionality key to capturing Millennials' loyalty

The mobile camera, and enabling business and banking with it, is key to engaging Millennials, according to new research from mobile capture and identity solutions firm Mitek. >>


Brands: Why you need prescriptive analytics

There are four common types of data analytics that can be used: descriptive, diagnostic, predictive, and prescriptive. According to one expert prescriptive analytics are crucial for retail brands. Here's why. >>


Top 7 tips to increase B2B success

There is so much crowding in the online space that many businesses have trouble finding a solid foot-hold. Seven experts weigh in on how to better prepare your business for success. >>


How to make the most of TV ads

According to some reports the TV audience is shrinking - down by 15% year over year. This has led to TV upfronts going down by up to 10%, and has pushed marketers to look for ways to bolster their TV ad buys. One expert offers his top tips: hint - don't forget mobile viewers! >>


Ecomm Roundup: 3 platform releases offer more control

In today's ecommerce roundup, three platform releases could give online retailers better insights into their campaigns and inventory. >>

Social Marketing

Top 3 tips to make the most of Instagram ads

Instagram hasn't pushed Facebook out of the top social networking slot just yet, but many brands are finding Instagram to be a solid investment in their time and ad dollars. Here's how to make Instagram advertising work for your brand. >>

Blogs & Content

Study: Publishers concerned about Google, Facebook, competition

Online publishers are becoming more concerned with how their readers find content. According to a new Signal report although digital display ads continue to grow, many publishers are seeing either stagnant or shrinking ad revenues. The solution? Publishers believe they need better attribution. >>


Most parents will shop offline for Halloween candy and costumes

Brick-and-mortar businesses are where the vast majority of shoppers will head to purchase Halloween costumes and decorations, driven by engaging in-store displays and the ability to try on costumes, according to Retale. >>

Trends & Ideas

VR, mobile to boost game industry revenues past $100 billion by 2018

New data from Juniper Research shows the continuing growth of the digital gaming sector, aided by consumer adoption of mobile and virtual reality technology. >>

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