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Thursday, September 3, 2015

Mobile Marketing

Study: Smartphone viewers more likely to click

Video has become something of a staple for brands in the online and mobile spaces. Ads for content, UGC videos, product demonstrations and original content are all vying for customer attention. engage:BDR has looked at how mobile video viewers are engaging with content. >>

Internet

How technology can improve the classroom

We talk a lot about how technology can improve business and marketing initiatives, but technology can also offer an assist in the classroom. One expert offers his tips on how. >>

Advertising

Campaign launched to increase awareness of role of ads in funding free online editorial

A UK-based outstream video ad firm is so concerned of the effect of ad blocking on the business models of quality publishers it has launched a campaign to educate Internet users of how advertising funds the content they enjoy. >>

Trends & Ideas

Retail Internet of Things spend forecast to reach $2.5 billion by 2020

In just five years retailers will be shelling out billions on technology related to the Internet of Things, according to new figures released by Juniper Research - that's four time the amount forecast to be spent this year. >>

Blogs & Content

Vloggers under-utilized by brand marketers targeting Millennials

A new report compares the relative influences of vloggers to television and movie stars on Millennial purchase intent and finds an area that brands are yet to fully embrace. >>

Mobile Marketing

Report: Mobile web use doubles

The mobile web is going places - fast. That's the takeaway from new Smaato data which indicates ad spending within the mobile web has increased by 38% while spending in the app space has decreased by 62%. >>

Advertising

Ad Roundup: Tools to improve experience

In today's advertising roundup, new tools that should enhance the customer experience. >>

Loyalty Marketing

Study finds customer service key for BTS success

The key to back to school success - and perhaps the key to holiday shopping success - is customer service. That's the takeaway from one new report that links customer service with how customers feel about the stores they shop in. >>

Internet

IAB/UKOM cuts through confusion with 'definitive' data on time Brits spend online

There have many reports claiming to provide marketers with a measurement of how long Brits spend online and with different media, but The Internet Advertising Bureau UK (IAB) and UK Online Measurement Company (UKOM) have published what they claim to be the definitive answer. >>

Internet

Google pauses Flash and signals new ad age of HTML5

Google now hits pause on Flash ads and auto-playing videos not related to content and, while users celebrate the decline of the annoying, intrusive ads that disrupt their viewing, the industry needs to look to the future of online advertising. >>

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