Monday, March 2, 2015

Blogs & Content

Millennials say the right content drives brand loyalty

Brands creating content aimed at Millennials must make it useful and educational or risk their audience losing interest, according to research findings released by Newscred. >>

Mobile Marketing

Consumers not impressed by engagement of branded apps

Most consumers do not believe branded apps are engaging and are instead just a means to push content leading many to delete such apps after just one use. >>

Ecommerce

Online shoppers excited about possibility of drone deliveries

In their quest for faster online deliveries, consumers are getting excited about the prospect of drone-delivered packages with many expecting such a delivery type to be available within the next five years, according to research by PR and digital marketing firm Walker Sands. >>

Blogs & Content

Colors affect sharing behavior on Pinterest

Are some colors more likely to stimulate us to share an image? Apparently so, according to a new research published this month by PLoS ONE. The company analyzed one million random images from Pinterest for their predominant color and number of shares, in other words analyzing diffusion rates of colors among Pinterest users. >>

Ecommerce

Survey highlights importance of returns process to consumer loyalty

More than 90% of consumers say that the returns process offered by a retailer is very or extremely important and delivery errors can cause consumers to cease engaging with a store both online and offline. >>

Trends & Ideas

45% of marketers to invest in events during 2015

Experiential marketing may have been the buzz-phrase for the last couple of years but, according to a recent forecast report from ALF Business Development, more will be spent on events than experiential marketing this year. >>

Trends & Ideas

Barclays Bank launches Twitter payments

Banks are fighting off competition from digital payment providers such as PayPal by slowly adopting their own digital banking processes. Barclays Bank in the UK has joined with Twitter to become the first in the country to allow payments via Twitter. >>

Advertising

Advertising for young children looks promising on a new YouTube app for kids

With 71% of kids in US watching web video - this is where marketers want to be. Nevertheless advertisers are careful pulling their ad dollars away from linear TV advertising as they can´t make up for the lost numbers via other media. This week´s launch of a new YouTube app for kids makes targeting to youngsters more straightforward for online marketers. >>

Social Marketing

Twitter responses to customer queries slow and sloppy

Yet more research reveals low, slow and sloppy responses to customer queries made on social media. BDRC Continental's research focuses on responses via Twitter. >>

Mobile Marketing

App channel worth over £4 billion to UK brands

Apps are now worth 24% more to UK brands than they were a year ago, according to new research from Conjure that reveals apps are now worth more than £4 billion a year to brands. >>

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