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Wednesday, July 8, 2015

Search Marketing

Study: Ebay, Amazon the most visible search advertisers

It should come as no surprise that two internet giants are leading the way in search visibility, but it may surprise you that they're leading in different areas. According to new data released by Searchmetrics online auction site Ebay is winning at product listing ads (PLA) while online retailer Amazon is winning at pay-per-click (PPC) ads. >>

Mobile Marketing

Mobile users are banking on a date

Mobile banking technology is allowing consumers to manage their finances while on the go, and more people are taking advantage of this today than ever before, even while they are on a date. >>

Ecommerce

Eight in ten disappointed shoppers give retailers no chance to fix problem

Have you ever been to a store or restaurant and had a bad experience but never shared your views with the owner or staff? You're not alone, according to new research from LoyaltyOne and Verde Group. >>

Ecommerce

Report: BTS spending to increase

According to an upcoming National Retail Federation survey back to school shoppers are nearly evenly split on whether they'll spend more or the same on back to school items this year - but spending more is slightly edging out. Researchers polled more than 6,000 families and report nearly one-third (29%) plan to spend more in 2015 than they did in 2014. >>

Advertising

Study: Behavioral data influencing more shoppers

Through 2018 the use of behavioral marketing data will increase. That is the takeaway from a new Millward Brown Digital study which indicates nearly two-thirds of marketers are currently using behavioral data to make marketing decisions. >>

Advertising

Report: Data scientists spend bulk of time cleaning up

It turns out a lot of data scientist aren't spending their time analyzing data but in cleaning up data. That's the takeaway from a new Xplenty report which shows between 50% and 90% of business intelligence (BI) workers' time is spend prepping data to be analyzed. >>

Ecommerce

Retailers: 3 ways shoppers are gaming you

While retailers are looking for ways to increase customer loyalty and engagement, some shoppers are looking for new ways to game the system. New data out from Mindshare indicates about one-quarter of Millennial shoppers will fake birthdays, 17% of the whole shopping demographic will do so. >>

Mobile Marketing

Mobile Roundup: 2 solutions in the mobile space to broaden reach

In today's mobile roundup, a new attribution option that should give mobile brands better insight into their customer base, and a new solution that pushes native ads into the Apple Watch space. >>

Advertising

Ad Roundup: 3 solutions to power brand engagement

In today's advertising roundup: an email integration that should improve both personalization and optimization for brands, as well as a partner portal option and cloud-based software services. >>

Internet

Study: 'Digital amnesia' the result of over-reliance on mobile

A study across Europe and the U.S. concludes that the Internet and mobile devices are the cause of 'digital amnesia' with many relying on technology to store information we once stored in our head. Losing your phone would be akin to losing your memory. >>

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