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Monday, December 10, 2018

Blogs & Content

Forecast: Look for content, tech spending to increase 6% in 2019

Consumer spending on media content and tech will push into the trillion dollar range in 2019. That, according to new data out from PQ Media; their new forecast predicts a 6% growth rate which would push spending to $1.84 trillion in the New Year. >>

Blogs & Content

Top 3 content marketing predictions for 2019

Look for content marketing to show a strong upsurge in the New Year, and savvy marketers will be adapting their strategies starting now. Here are three predictions for content marketing that can help brands and marketers improve their 2019 strategy. >>

Advertising

Study: Publishers, marketers admit they need data help

While most publishers and marketers are collecting and using data, most also admit they need help in strategy and execution. That's the word from new Lotame data, in which 80% of publishing and marketing execs surveyed said they "would consider" outsourcing data if it meant they would get a better handle on strategy and execution. >>

Ecommerce

2018 holiday shopping season breaking records

Several online shopping records have been broken and we're only two weeks into the official holiday shopping season, and according to experts this in only the beginning. We asked Blue Fountain Media's VP what more merchants can expect from the 2018 holiday shopping season. >>


Ecommerce

Study: Gift card use increases consumer spending

Merchants and marketers might want to offer more in the way of gift cards. That is one takeaway from new data which indicates that consumers, on average, are spending $59 over the gift card amount when shopping with a gift card. >>

Internet

2 ways IoT can protect brands in the new year

As we near the changing of the calendar to 2019, experts believe we'll see more focus on the Internet of Things, and how these things can help protect consumer and enterprise data. Here are two ways one expert believes brands and marketers can use IoT to improve overall security. >>

Mobile Marketing

3 Predictions for holiday shopping season

With the 2018 holiday shopping season off to such a big start, many merchants are wondering just how to get the most from their marketing buck. We asked an expert to identify areas in which merchants can outshine the competition. >>

Ecommerce

Thanksgiving Weekend Wrap: Mobile a new force

While mobile is not a new shopping method, in year's past mobile spending has been significantly lower than desktop. This Thanksgiving Weekend, mobile changed. According to Adobe Analytics, mobile's traffic share jumped a whopping 18% over the holiday weekend. >>

Email Marketing

Study: New subscribers more likely to read

When it comes to email lists, newer subscribers are more likely to read marketing messages, making those first few email contacts very important. In fact, new email subscribers have a read rate of 39%, high above the average email read rate. >>

Ecommerce

Cyber Monday stats strong

The strong start to the 2018 holiday shopping period continued on Cyber Monday. According to initial stats out from Adobe Analytics, ecommerce sales closed in on a historic $8 billion mark, and with a significant spike of buy online/pick up in-store purchases. >>

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