Wednesday, December 18, 2013

Social Marketing

Forecast: 77% increase in native social ad revs

By the end of 2013, BIA/Kelsey predicts native social ad revenues will surpass the $2 billion mark - a 77% increase Year over Year (YoY). In fact, that pushes native social ad revenues past social display revenues - social display has been the ad leader to date. >>

Mobile Marketing

Top 3 mobile tips for 2014

Three individual days have surpassed the $1 billion mark so far during the 2013 holiday rush: Black Friday ($1.19b), Cyber Monday ($1.735b) and Green Monday ($1.4b). A growing portion of the 'online' spend is coming from mobiles this year, a trend retailers need to watch for 2014. >>

Ecommerce

Top 3 Ecommerce trends for 2014

2014 is just around the corner and with the strong showing from ecommerce over the holidays - more than $30 billion spent online so far - many retailers will be turning to online channels to push their revenue lines in the New Year. >>

Ecommerce

Millions of Americans leave gift shopping to last minute

Many have yet to complete their holiday shopping and, according to the National Retail Federation, millions have not even started resulting in the largest percentage of last-minute shoppers in the Federation's holiday survey history. >>

Ecommerce

Research reveals confidence of British silver surfers

Confident and tech-savvy silver surfers are avoiding the cold weather and Christmas queues and shopping online, according to new research from next-gen payment firm Kalixa Group. >>

Law & Regulation

Does your public Wi-Fi network comply with the law?

Cloud-based social Wi-Fi software firm, Purple WiFi, reveals that around two-thirds of venues that provide public Wi-Fi do not comply with laws surrounding the tracking of users. >>

Internet

Blue Jeans: Online, Phone meetings more impersonal

Business meetings are a fact of life, and while mobile devices have made some meetings simpler, new data out from the Blue Jeans Network indicates mobiles have also hurt some professionals. According to their new State of the Modern Meeting Report most professionals (71%) believe they've 'lost deals' because they didn't have face-to-face interaction. >>

Mobile Marketing

How deep linking content can drive commerce

Deeplinking lets advertisers increase the value of the users that they already have by driving downstream engagement and purchases. This means that advertisers are able to continue to profitably acquire new users while having confidence that they will pay off in the long term. >>

Mobile Marketing

Report: One-third will download apps Christmas Day

2012 may have been the Holiday of Mobile, but app brands can expect another hot downloading and buying day this Christmas. According to a new SOASTA survey one-third of mobile consumers plan to download apps on Christmas Day - likely filling up those new tablets, smartphones and other devices waiting under the tree. >>

Social Marketing

Auto-playing video ads arrive in Facebook newsfeeds this week

It has long been rumored that Facebook is to sell video ads. A report out today in the Wall Street Journal reveals that rumor is turning to reality this week. >>

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