Monday, March 10, 2014

Mobile Marketing

Report highlights mobile's role in hotel customer experience

New research from Magnami Caruso Dutton further highlights the increasing role of mobile in the research and booking of hotel accommodation and what hotels can do to enhance the mobile customer experience. >>

Mobile Marketing

Study: Mobile users want home screen options

Turns out mobile users want more from their devices. And the more is starting with customized home screens. That is the takeaway from a new infographic out from Mobile Posse and Phoenix Marketing International. According to their findings upwards of 40% of mobile users are 'interested' in home screen options. >>

Ecommerce

What's a CDO and why does your brand need one?

A new title has cropped up in many online companies over the past five years. It's that of Chief Data Officer (CDO) and while many brands have them, many others aren't quite sure what a CDO is or how that office can be beneficial to their strategies as a whole. >>

Social Marketing

Report: In social the ladies rule the world

In the social media world it is women who are leading the way - both in adoption of technology and in how social media is used to stay connected with friends, work and favorite brands. That's the takeaway from a new infographic out this week from Finances Online. >>

Trends & Ideas

Research reveals consumers juggle multiple devices throughout the day

The more devices a person owns, the more they are likely to juggle between them throughout the course of a day, according to new research commissioned by Facebook and conducted by market research firm GfK. >>

Internet

Getty Images makes millions of images free to embed

Many photographers have benefited from the Internet, but the environment has also proved challenging when it comes to copyright, giving credit where it's due and payments. Now, photography firm Getty Imagess has made tens of millions of its images free to use via a new embed tool. >>

Mobile Marketing

Americans abandon purchases in-store after 8 minutes waiting in line

Forming an orderly queue at the checkout isn't something today's consumers want to do. New research from Omnico Group reveals that eight minutes is as long as Americans will tolerate standing in line, after which they will simply abandon the store. They are, however, slightly more patient than their British counterparts. >>

Ecommerce

Euclid: February sales less than lovely

People might have gone all out on fancy dinners, but when it comes to shopping in stores in the month of February, they were a bit more reluctant. That's the takeaway from the Euclid Benchmarks Report for February 2014. According to Euclid sales increased less than 1% for the month. >>

Ecommerce

How BrightTag re-engaged shoppers

Shopping hub Rue La La recently tapped BrightTag to help them improve their cross-channel effectiveness. The retail platform used BrightTag Fuse a real time, cross channel platform that matches data in the cloud so that shoppers were served products that were important to them in that moment. >>

Advertising

Ad Roundup: A social network, searching speech and big data analysis

This week platforms are taking what advertisers - and consumers - can do with their platforms to the next level through speech-based search, new social integrations and deeper analytics. >>

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