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Saturday, November 1, 2014

Social Marketing

Top tips to capitalize on social apps

Using social media to connect online is the most popular use of smartphone apps today, above entertainment, shopping, news and even games according to some experts. U.S. smartphone users spend 14 hours in social media apps for every hour they spend in news apps, with an average of 15 hours logged in the Facebook mobile app each month. Given the importance of mobile for all apps the user experience really is vital. >>

Ecommerce

Mondays a favorite of fraudsters

While most people entering stores or making purchases online this holiday season will actually be buying, one report indicates the fraud levels may also increase. According to Feedzai online payment fraud has reaced the $750 billion mark, globally, with online fraudsters leading the way. >>

Ecommerce

Reports show strong Q3, point to strong Q4

Retail had a strong Q3, especially for brands implementing strong mobile and social strategies. That could mean a stronger Q4, too. >>

Mobile Marketing

Mobile Roundup: iOS users converting more, device adoption continues to grow

While both men and women are making mobile purchases, one new report shows which gender is most likely to complete a mobile purchase - and for how much. Another report breaks down how mobile devices are changing how brands should look at ecommerce. >>

Research

Study: Moms looking to tech to track family health

Moms want a better look at their childrens' health. That's the takeaway from a new BabyCenter study which indicates a growing number of moms want health/fitness trackers for both themselves and for their children. >>

Ecommerce

Study reveals global consumer attitudes to cross-border ecommerce

A clear and accurate online buying process, confidence and transparency in delivery and competitive pricing will all help bring down barriers to cross-border buying, according to new research released by Pitney Bowes. >>

Mobile Marketing

Apple Pay, HCE to drive NFC-based contactless payments

Host Card Emulation and Apple Pay will be the key drivers of NFC mobile payments this decade, according to a new forecast released by Juniper Research that pegs the number of NFC users come 2019 to be around 516 million. >>

Ecommerce

Study finds omnichannel strategy can drive more revenue

There are two new studies out this week that indicate a multi- or omni-channel strategy can help retailers drive local traffic to their stores - rather than into online boutiques. Even 'boutiques' the size of Amazon. G/O Digital researchers looked at both omnichannel campaigns and local mobile strategies to come to their findings. >>

Social Marketing

Top 3 tips to win with social this holiday season

We're still a month away from Thanksgiving, but many retailers and brands are already in the midst of their holiday season campaigning. One expert believes social could be the way more brands connect and engage. Here are Engagor's top 3 tips to win with social this holiday season. >>

Advertising

Top 3 tips to improve multichannel strategy

Nearly three-quarters of consumers say they 'expect' to see in-store products on websites and about half say they want to be able to buy a product online and then immediately come to the store to pick it up according to research. This kind of cross channel experience, however, is causing some retailers to struggle. >>

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