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Wednesday, December 2, 2015


Reports: Cyber Week shows strong YoY growth

The numbers are in from Cyber Week and, according to Adobe, more than $3 billion was spent online Cyber Monday alone. That, combined with strong showings on Thanksgiving Day, Black Friday and through the weekend are setting retailers up for a strong holiday season. >>


Top 3 tips to improve analytics use

Analytics are just about the only thing standing between a brand and their customers. The right analysis will tell brands whether their campaigns and messaging are engaging. One expert offers advice on how to improve the use of analytics. >>


Telesign: Fake users costing businesses millions of dollars

As if businesses did not already have enough on their plates with bots, viruses and trolls, new research from mobile identity solutions provider Telesign reveals how many are knowingly allowing in fake users. >>


Black Friday another record breaker for Amazon UK

Amazon has chalked up another record-breaking sales day in the UK with millions of items sold totaling more than a billion Pounds on Black Friday alone. >>

Social Marketing

Why your Twitter button lost its count

Once upon a time, the Twitter button was the only button on the web. Today it is often crowded out by a number of others. Recently, Twitter joined the crowd and removed the Tweet count, and here's why. >>


Reports: Cyber Monday breaking records

With Cyber Monday in the books, reports are beginning to come in that show just how important the day is for retailers. According to Adobe shoppers have spent nearly $3 billion thus far at more than 4500 retail websites; that's an increase of 12% YoY. >>


4 trends to watch in 2016

Looking ahead to 2016 there are 4 trends one expert believes will have a big impact on businesses. Here they are: >>


How analytics are impacting e-commerce

Analytics aren't new, but how brands use them, especially to engage shoppers, continues to change each year. One expert explains how analytics are impacting ecommerce. >>


Reports: Strong start to holiday season

Monetate is reporting a strong Black Friday. According to their data spending for the day was up 13% YoY, however the bigger spending day was still Thanksgiving Day. On average, Monetate found Black Friday conversions were down 10% YoY while the average order size increased 2%; the average mobile order size also increased, about 12%. >>

Mobile Marketing

Expert: What will drive mobile in 2016

Mobile is shaping up to be a big part of 2016. One expert outlines how mobile will drive business next year - and how brands can take advantage. >>

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