Saturday, February 28, 2015

Blogs & Content

Colors affect sharing behavior on Pinterest

Are some colors more likely to stimulate us to share an image? Apparently so, according to a new research published this month by PLoS ONE. The company analyzed one million random images from Pinterest for their predominant color and number of shares, in other words analyzing diffusion rates of colors among Pinterest users. >>

Ecommerce

Survey highlights importance of returns process to consumer loyalty

More than 90% of consumers say that the returns process offered by a retailer is very or extremely important and delivery errors can cause consumers to cease engaging with a store both online and offline. >>

Trends & Ideas

45% of marketers to invest in events during 2015

Experiential marketing may have been the buzz-phrase for the last couple of years but, according to a recent forecast report from ALF Business Development, more will be spent on events than experiential marketing this year. >>

Trends & Ideas

Barclays Bank launches Twitter payments

Banks are fighting off competition from digital payment providers such as PayPal by slowly adopting their own digital banking processes. Barclays Bank in the UK has joined with Twitter to become the first in the country to allow payments via Twitter. >>

Advertising

Advertising for young children looks promising on a new YouTube app for kids

With 71% of kids in US watching web video - this is where marketers want to be. Nevertheless advertisers are careful pulling their ad dollars away from linear TV advertising as they can´t make up for the lost numbers via other media. This week´s launch of a new YouTube app for kids makes targeting to youngsters more straightforward for online marketers. >>

Social Marketing

Twitter responses to customer queries slow and sloppy

Yet more research reveals low, slow and sloppy responses to customer queries made on social media. BDRC Continental's research focuses on responses via Twitter. >>

Mobile Marketing

App channel worth over £4 billion to UK brands

Apps are now worth 24% more to UK brands than they were a year ago, according to new research from Conjure that reveals apps are now worth more than £4 billion a year to brands. >>

Advertising

Facebook: 2 million advertisers milestone and new mobile ad manager

Hot on the heels of news of a significant milestone for Facebook in terms of advertiser numbers comes the launch of a new mobile ads manager app. >>

Trends & Ideas

Alternative to Dropbox and Box

Today, millions of small businesses have adopted cloud storage, because they require "anytime, anywhere" access to data. However, they may fear security breach issues and want better control of business data, as well as independency from corporate governance and legal regulations. >>

Email Marketing

Use response to welcome emails to predict future subscriber engagement

There are significant differences in the behavior of consumers who ignore email marketers' welcome messages and those who read them, according to new findings released by data solutions provider Return Path. Such behavior can be used by marketers to predict future engagement. >>

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