Friday, January 30, 2015

Social Marketing

Pinterest introduces new search tool to attract men to the network

In an effort to address the gender imbalance on Pinterest, the image-sharing social network has introduced a new search engine filter so male users can get more manly results. >>

Advertising

Study: Dirty Data a problem for marketers

There is a new danger in the online space, marketers, and it may be in your data silos even now. Dirty data, or data that has been compromised in some way, is becoming a big problem for brands. In fact, according to new data out from Integrate about 40% of data generated for B2B brands may be 'dirty'. >>

Research

Top 3 things consumers really want from brands

Consumers want things - new jeans, a new computer, someone to clean their home - from brands, right? Yes. And no. According to new data out from MindShare consumers do want 'things' but they also want...more. Here are MindShare's top 3 things consumers want from brands. >>

Social Marketing

Surveys: Why social, mobile might rule the Super Bowl

Social media may do as much for brands during the upcoming Super Bowl as the actual ads on television. That, according to two surveys, because while fans will be watching they will not 'only' watch the game on television. >>

Advertising

How new data collection techniques may impact your business

Gathering not only data about where traffic originates or which products are purchased online, but data based on customer feedback and the entire purchase funnel may be a big influencer for brands in 2015. One expert explains. >>

Ecommerce

Restaurant tech can leave servers more time to focus on dining experience

Consumers are becoming increasingly comfortable paying, ordering and tipping using technology in restaurants, according to recent research from restaurant tech research firm Software Advice. >>

Ecommerce

NRF forecasts bigger spending this Valentine's Day

With two weeks to go before Valentine's Day, the National Retail Federation has put a price on love based on a new consumer spending survey. >>

Advertising

Digital Roundup: Free and freemium models launched

Three new releases into the online space should give marketers a hand - without putting a price on the tools. Here are the details. >>

Internet

Banking industry figures show silver surfers avid users of Internet, mobile banking

Online banking is not just for the young. New figures published by the British Bankers' Association reveal that almost 2.3 million customers aged between 70 and over 100 years old now use Internet banking and the oldest customer to have downloaded a banking app is 108. >>

Ecommerce

Top 3 holiday trends than will impact 2015

The 2014 holiday season may seem far removed from the last week in January, but there are takeaways from what happened with shoppers and brands than could impact how brands fare throughout 2015 and into the next holiday shopping season. >>

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