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Thursday, August 21, 2014

Internet

Study: Privacy concerns high for wearable tech

According to new data out from Accenture and Acquity Group more than two-thirds (69%) of American adults will own an in-home Internet of Things (IoT) device by 2019; only 13% are expected to own a device by the end of 2015, showing a significant jump in adoption for IoT. However, privacy concerns top the list of reasons many won't adopt soon. >>

Internet

Internet of Things not just for the tech-savvy

Recent research from The Acquity Group reveals that ownership of in-home Internet of Things devices will soon extend from tech-savvy consumers to late adopters. >>

Ecommerce

Retale: 73% of parents to use mobile for back-to-school shopping

Location-based shopping platform Retale has released findings of a back-to-school shopping behavior survey that found mobile plays a significant retail role both in and outside of physical stores. >>

Research

Study: Half of parents frustrated by BTS shopping

Over the next couple of weeks most US kids will be back in school, and at least a few will be going back without something they wanted. According to new data out from 1010Data more than half of parents were 'frustrated' by out of stock back to school items on their list. >>

Mobile Marketing

How to be sure SaaS options are right for you

As more brands move more of their business online, software as a service (SaaS) options are also being adopted. But, how can you be certain the SaaS option that seems right for your brand is actually the best fit? One expert offers her opinion. >>

Advertising

Intent HQ: Consumers want brands to be honest and transparent about data collection

Being open and honest are important aspects of a personal relationship, and that goes for the relationship between a brand and consumers, too. A new infographic from Intent HQ provides insight into the hows and whys of honesty versus cookies. >>

Trends & Ideas

Forecast: 250 million smart wearables in use by 2018

Wrist-worn devices will dominate the smart wearables market in the coming years, according to CCS Insight's new global forecast, with shipments growing from 2013's 9.7 million to 135 million in 2018. >>

Advertising

Ad Roundup: Making mobile, social, video simpler

Two new solutions in the online space are focusing on simplifying brands' reach into mobile, social and video. >>

Mobile Marketing

Report: Retailers' investment in mobile paying off

Mobile is becoming increasingly important to retailers around the globe - shoppers are using mobile devices in-store to compare prices, they are researching product availability and specs from mobile before purchasing. This has pushed more retailers into the mobile space in a big way, and new data out from the e-tailing group indicates a few are winning at mobile. >>

Blogs & Content

Survey: Customer service/support high on brands' focus list

There is an old customer service saying that goes, 'the customer is always right'. According to new data out from SAP and The Service Council (TSC) customers' needs are more important than ever as brands are now focusing on service as a way to engage and reengage customers. >>

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