Friday, December 13, 2013

Blogs & Content

What to expect on the video front in 2014

The video space has been a hot ticket throughout 2013 - pre-roll inventories have regularly sold out and more consumers are tuning in each month. But, viewers are also demanding more creative and personalized content and that goes for advertising as well as entertainment. Our experts weigh in on how they believe video will change - and possibly improve - 2014. >>

Ecommerce

How to create a solid A/B testing strategy

One of the greatest challenges for businesses is getting the data right. Online retailers should take prudent effort to make sure the infrastructure and process they've implemented is sound. For example, the "novelty effect" suggests that just because a change has an impact initially, doesn't mean it can be sustained over time. Will your customers grow tired of cyber deals every ten minutes for a week? Testing is one way to determine what customers really want. >>

Mobile Marketing

Reports: Brands need strategy for mobile success

The mobile space may be the wild west of the Internet, but new data out from Upstream indicates a measured and strategic approach to the mobile space is the best approach. Especially in emerging markets, Upstream experts say brands need to have a plan in place to have success in the mobile space. >>

Mobile Marketing

Tapjoy reveals mobile habits of traveling consumers

Today, mobile devices are an integral part of the consumer travel experience, according to new research released by mobile ad network Tapjoy that delves into the mobile habits of holiday travelers. >>

Social Marketing

Product reviews on Facebook more trusted, influential than on other social media

New research reveals that, among active social media users, recommendations and product reviews on Facebook are more trusted and acted upon than any other online destination including other social media outlets and retail websites. >>

Mobile Marketing

Mobile privacy and brand safety remain top challenges for UK media agencies

A new survey carried out by the Internet Advertising Bureau UK and research agency Work reveals a large number of UK media agencies claim new budgets are being allocated for mobile. >>

Advertising

Dispop proves the value of custom display ad creative

An online ad buying and creation company has conducted side-by-side comparisons of Google's template-driven ads with custom ads created through their own ad platform. The results are revealing. >>

Internet

Top 5 elements brands should test

When it comes to online performance, websites are sometimes the culprits for disengaged or frustrated shoppers. Too-long checkouts and faulty landing pages are the tip of the iceberg. One expert shares his top five elements that brands should test for performance. >>

Ecommerce

How to reduce the bounce

The 2013 holiday shopping season is burning right along with a few $1 billion shopping days already in the books. According to data from MarketLive, the retailers on their platform are seeing 32% more revenue, 17% more visits and 2.4% higher conversion rates. >>

Ecommerce

Poor in-store service pushes festive shoppers online

A new survey by experience analytics firm ClickFox reveals that most negative shopping experiences happen in-store on the sales floor, another reason why over half of consumers are turning to the Internet to shop during the festive season. >>

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