Study finds mobile messages opened more than email

Email still remains key for consumers, with many stating that email is their preferred marketing channel. But, mobile shouldn't be discounted. In fact, according to one new report, consumers are more likely to open a mobile message than an email. >>

Advertising

How brands can tap into the self-care trend

Self-care. Me time. Choosing happy. These are all phrases floating around the Internet and social media space, but the phrases are more than a mantra, especially for younger consumers. Self-care is a $450 million market with memberships to gyms and spas only the tip of the iceberg. Here's how brands can tap into the self care market. >>

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Study: Senses important for in-store sales

Have the right experience, both online and offline, has been shown to improve overall conversion numbers. But, it may come as a surprise that for in-store shoppers the senses are a big part of the experience. In fact, according to one new report, sales have increased by about 10% when merchants were able to engage consumers' senses. >>

Reports: How mobile, social will impact 2019 holidays

Three new reports point to social being especially important for merchants and brands this holiday season. In fact, about half (48%) of shoppers say they are open to buying gifts they see on their favored social media channels. And, with just over half (54%) of shoppers saying they'll buy online this holiday season, it may make sense to invest some of the holiday budget in social ads. >>

Advertising

Expert: Personalization key to engaging shoppers

Real-time personalization remains a problem for many merchants and brands, despite studies showing the benefits of true personalization. The problem isn't just getting personalization right, though, it is which tools to use, how personalization will impact site speeds, and what touchpoint are most important for personalization. We asked a digital expert how merchants can improve their personalization. >>

Email Marketing

Expert: Email trends to watch in 2020

As the calendar moves closer to December 31st, here are three trends in email marketing that brands should consider adding to their overall strategy. >>

Advertising

Report: Fraud will cost brands, marketers during 2019 holidays

While more consumers will be shopping this holiday season, so will cyber criminals and their actions could cost merchants and brands. According to new data out from Arkose Labs fraud attacks increased about 30% during Q3 of 2019, and much of that increase came from fraudulent account registrations. >>

Ecommerce

Report: Lead-up to Black Friday important for holiday shoppers

New data from Cardlytics finds that the weeks leading up to Black Friday are especially important this holiday season. According to their new report more than one-third (40%) of holiday shopping is now happening in the lead-up to Black Friday. >>

Internet Marketing 101

B2B Marketing Trends For 2020

Business to Business marketing, or B2B Marketing, is one of the core marketing strategies used in today's market. It involves trade between businesses where one company buys products from other companies and resells them, or modifies them, then sells them on. >>

Email Marketing

Expert: How AI is changing email

Artificial Intelligence is changing the way marketers do business throughout the digital space, but AI has been tougher to break into with email. This could be because of the sheer size of many emails lists making it impossible to truly personalize. But, there are changes coming with AI that could bring email more firmly under control. >>