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Monday, August 31, 2015
Engagement Labs has been following brands in the social space throughout the back to school season, and have some trends to share. According to their research the retail brands winning on Facebook include Abercrombie & Fitch, Hollister and L.L.Bean while the top retailers on Twitter include Aeropostale, Forever 21 and Converse. Hollister and Aeropostale also show up as the top two Instagram retailers, along with American Eagle. >>
The lack of a new gaming hit, a switch to watching others play games, and paying their way to game completion are all reasons put forward by Flurry for the downturn in time spent playing mobile games. >>
There is a plethora of data available to brands these days - social media data, click data, past purchases and even snail-mail newsletter lists. But turning this data rich atmosphere into actionable insights is still hard. One expert offers his advice. >>
According to a recent Gartner report about half of company's digital marketing activities are outsourced. This outsourcing can take a load off of PR or marketing departments, but may not be the best use of company resources and budget dollars. One expert explains why brands should consider outsourcing - or not. >>
When Practicology signed up to email from the U.K.'s 100 best-known retailers they found that many weren't up to scratch. >>
Retailers must begin to take into account the technological demands of consumers in-store. The right infrastructure is needed to meet the growing connected shopping experience that consumers are increasingly expecting, finds new survey. >>
In today's advertising roundup, a trio of releases that should give brands better insight into their customer bases whether on the web or within social media. >>
When expanding to omnichannel, companies have to balance a growing number of customer touchpoints with the need to deliver a consistent and seamless experience across those various channels. One expert offers her best practices for a solid omnichannel strategy. >>
Adoption of contactless payments has witnessed significant year-on-year growth in the UK, according to new figures released by MasterCard, with more to come as the 'tap and go' limit rises next week. >>
Despite difficulties measuring the benefit of social media to marketing campaigns, chief marketing officers continue to move more budget to the channel, as new research from Duke University illustrates. >>
More stories >>
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