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Saturday, February 25, 2017

Advertising

Report: Over half of Millennials have or will use Bots

When it comes to using chatbots for customer service or to find out information about products or services, Millennials are leading the way. According to new data out from Retale more than half of Millennials (60%) have already used chatbots, and of those who haven't, 53% say they are interested in chat bot use. >>

Advertising

Report: Finances key to engaging Boomers

While age is an important factor in any kind of advertising targeting, new data out from Epsilon indicates that finances may be the key to engaging Baby Boomers, especially online. Researchers found that Boomers who are financially secure are more likely to shop both online and offline, and to engage with direct mail. >>

Advertising

Top 3 tips to strengthen travel-based ad strategy

With both spring break and summer holiday seasons coming up fast, now is the time for travel brands, hotels, and even rental car agencies to brush up on their advertising strategies. Here are three tips. >>

Social Marketing

Report IDs differences in how people use social

It is a fact that nearly every demographic is now represented on social media, the ways that the different demographics engage with brands in the social space is quite different. New data out from Sprout Social explains these differences. >>

Advertising

Ad Roundup: Platform expansions and a partnership

In today's advertising roundup, three announcements that could help mobile and digital brands better connect with shoppers. >>

Advertising

Survey: Hispanic SMBs show strong optimism

Small businesses across the US have polled with strong optimism over the past year, but new data out from Bank of America indicates that Hispanic small business owners are more optimistic than those from other demographics. They do, however have their concerns about the future. >>

Advertising

Ad Roundup: Partnership, integration to bring brands more

In today's advertising roundup, a partnership agreement, and an integration announcement which should each help brands better target and engage their customers. >>

Advertising

Report: Super Bowl ads drove traffic into stores

New data out from location intelligence hub Cuebiq, and analytics firm Jumpshot indicates those Super Bowl ads weren't just driving up viewers during the game. Researchers found that traffic into brick-and-mortar stores increased the week following the ads placed in Super Bowl LI. >>

Ecommerce

Top tips to reduce involuntary churn

Renewal and retention are two keys to subscription service success, but these two areas can also hold cause for concern, especially when consumers find a reason not to renew. One expert shares his top tips to reduce involuntary churn. >>

Trends & Ideas

Smart Glasses that look like regular specs will invigorate market

If you thought the stalled attempt to get consumers on board with Smart Glasses in 2016 was the last you had heard of the technology for a while, think again. A new study from Juniper Research has identified Smart Glasses as the highest growth sector of the consumer wearables segment over the next five years. >>

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