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Tuesday, September 16, 2014

Advertising

Marketers beware - research your target market or risk stereotyping

Advertising isn't hitting the mark when attempting to portray parents and older generations, new research suggests. >>

Trends & Ideas

Google: U.S government user data requests up 250% since 2009

Google's latest transparency report reveals the significant increase in demands for user data received by the company from governments of all sizes. >>

Blogs & Content

Survey reveals general reluctance to pay for online content and apps

A survey conducted in the U.S. and U.K. aimed at finding out consumer attitudes to online content and apps reveals a general reluctance to pay despite intolerance for advertising. >>

Blogs & Content

Report: Online communities growing in importance

When the Internet was first growing, online communities and forums were how consumers 'met up' with one another. More recently online communities have been seen by some to be old school and not as important, but one new survey indicates online communities are still important for online brands. >>

Blogs & Content

Survey: Consumers want to share product details with friends

Here is one more reason brands should include user generated content - like reviews - on their websites or offer simple, social sharing tools for their customers: those customers want to share. According to new data out from Dailybreak Media, consumers are 'eager to share' their product experiences with their social networks. >>

Advertising

PageFair: Adblocking Goes Mainstream

A new report from adblock solutions provider PageFair reveals a significant increase in installed adblock software in the past year, claiming the practise has gone mainstream. >>

Social Marketing

Study: SMB's pushing the social media spend

Many small business owners are looking to the social space, specifically Facebook, to increase their profile locally. That's the word from researchers with BIA/Kelsey's Local Commerce Monitor 18 report, which finds SMBs are using social media more than any other media to promote their business and connect with consumers. >>

Ecommerce

Report: BOPIS hot for the holidays

One trends retailers want to be ready for in the upcoming holiday shopping season? BOPIS - Buy Online Pay In Store. According to one report BOPIS could have a huge factor for shoppers who want specific items but don't want to either face the crowds or go store-to-store looking for specific products. >>

Mobile Marketing

Apps are asking users for too much personal data and providing too little privacy information

Improvements are needed in the way mobile apps access and use users' personal data, according to a new survey by the Global Privacy Enforcement Network. >>

Social Marketing

Facebook statuses - now you see them, now you don't

The social network is testing a feature that Snapchat users will be familiar with - statuses that disappear after a certain amount of time. >>

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