Wednesday, May 16, 2012

Advertising

Bizo launches real time bidding option BAX

A new offering to the real time bidding (RTB) space will enable agency buys to a premium business audience. From Bizo, the Business Audience Exchange (BAX) system was created to work with Bizo's Premium Business Audience Network as a real time option. >>

Internet

Freemium model works well for online movie, video industry

Over 4 out of 10 consumers have subscribed to a new product or service as a result of being offered a freebie, according to new research from iYogi Insights. >>

Social Marketing

Days before IPO third-largest U.S. advertiser pulls ads from Facebook

The third-largest advertiser in the U.S. has stated it will cease advertising on the world's largest social network because ads are ineffective. >>

Ecommerce

Despite recession UK luxury shoppers to spend more in 2012

Higher levels of confidence making purchases online along with increasing levels of good service are driving consumers in the UK to continue spending on premium and luxury goods, despite the country's slide back into recession. >>

Advertising

New tools to improve online, mobile space

New releases in the mobile and online space may improve advertisers' ability to reach the right audience at the right time. >>

Research

Reports: Apple to continue tablet dominance

When it comes to tablets, so far, there is Apple and then the rest of the pack. Although Amazon's Kindle Fire came out of the gate swinging last November, numbers have since tapered off while Apple's iPad continues to move steadily forward. >>

Social Marketing

Forecast: Social Media Revenues to reach $9.8 billion but will ROI measure up?

The excitement of the impending Facebook IPO has prompted BIA/Kelsey to forecast social media revenues will increase by more than 20% annually through 2016. Meanwhile data from WordStream indicates Facebook's ad strength may not be ready for primetime. >>

Advertising

Corporate Visions releases Power Tools

A new release from Corporate Visions may power up some business-to-business (B2B) campaigns. Called Power Tools for Demand Generation, the tools use storytelling to power targeted, relevant content. >>

Mobile Marketing

Top three tips for mobile marketers

As most consumers move into the mobile marketplace brands are struggling to keep up. July Systems is one solution which helps brands move campaigns across platforms, to build mobile sites and engage consumers. >>

Social Marketing

As IPO looms poll reveals undercurrent of user mistrust of Facebook

It's this week's hot topic - Facebook's IPO. But amidst the financial fan-fare lies an undercurrent of mistrust among users, according to a new poll just released by AP-CNBC. >>

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