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Wednesday, March 29, 2017
The early stages of ongoing research by Unilever has convinced the consumer goods giant to allocate more of its marketing budget to display advertising. >>
Viewing of on demand video continues to rise, according to the latest figures from FreeWheel, as do the number of ad views. >>
While a customer's experience in-store is crucial, and the right messaging pre-purchase is a must, one new report finds that customers' engagement with brands after a purchase is just as important, especially to future business. >>
In today's advertising roundup, a partnership and a new release that focus on better communication between retailers and consumers, as well as a business-focused releases, focused on improving collaboration in business. >>
A new survey from European payments provider Klarna reveals that UK retailers need to improve their returns capabilities or risk losing customers. >>
Speed and convenience are top priorities for today's in-store shopper, and new research reveals that physical stores need to tech-up to satisfy consumer demand. >>
Sometimes, retailers get things wrong. But it's those retailers who handle a wronged customer the right way that create greater brand loyalty, according to new research from experience management firm, Qualtrics. >>
Ecommerce continues to be a solid part of the strategy for small retailers, whether in the format of a stand-alone store or as part of a bigger marketplace like Amazon or Etsy. Here are three benefits for retailers in ecommerce. >>
Retailers are exploring secondary revenue options to boost profitability and combat low margins, according to new research from the British Retail Consortium and Webloyalty. >>
Hackers aren't only going after actual bank accounts any longer. Distil Networks has identified a bot that is going after the gift card balances that consumers have with retailers. >>
More stories >>
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