Merchants: How to prep now for back-to-school

In just over a month American children will be going back to primary and secondary schools, and packing for college and university dorms. Which means parents are already making lists. Which means the time is now for merchants to be prepping their sites and stores for an influx of shoppers. Here's how. >>

Blogs & Content

Study: Fake reviews harming brands

In the digital space, merchants and brands are encouraged to include product reviews as part of their site content. Product pages need reviews, listings on sites like Amazon need reviews, and content on sites like YouTube need reviews. But, one new report, indicates the veracity of reviews is becoming more and more important. >>

Ecommerce

Reports: Amazon wins Prime Day

It should come as no surprise, as Prime Day is Amazon's sales event, but Amazon did win day 1. However, big retailers including Walmart and Target joined the fray with their competing sales this year, as did electronics go-to Best Buy and online auction site Ebay. And still Amazon took 88% of the marketshare for the sales event. >>

Advertising

How to unlock the value of data

As the digital space becomes more fractured, and consumers turn to disparate places to find information, it is also becoming harder for brands and marketers to get the right messages to the right consumers are the right time. We asked a digital expert how brands can unlock the value of their data. >>

Advertising

Reports: Look for strong BTS spending

Now that the US is halfway through the summer holidays, retailers and brands - and parents - are beginning to think about going back to school. And, according to one new report, the overall spend will reach nearly $28 billion. >>

Ecommerce

Forecast: Strong ecomm growth a good indicator for Prime Day

With only a couple of days before Amazon's Prime Day - and other retailers' competing summer sales - Adobe has released data that suggests sales for the big events could be larger than expected. That because ecommerce growth, throughout the first half of 2019, has been quite strong. Q2 2019 saw 14% growth (YoY), and their experts believe double-digit growth will continue throughout the remainder of 2019. >>

Advertising

3 tips to increase ad quality on a budget

The average SMB spends four percent or more of their revenue on marketing. Yet they don't always know which marketing channel to use when. Given the variety of digital marketing tools available, it's hard to know which marketing products are most effective at each stage of the customer journey. Adding to this is a lack of certainty when it comes to identifying the fastest path to generating leads and converting sales. >>

Internet

Studies: How OTT viewers are changing

Cord-cutting is continuing its rise across American households. According to a new comScore report many of those cutting off cable are instead turning to services like Netflix (55%) and Hulu (52%) to get the content they're missing from cable's service. And they're using OTT products like Apple TV, Amazon's Fire Stick, Roku, and others. >>

Ecommerce

Top 3 tips for retailers to capitalize on summer sales

Amazon's Prime Day is only a couple of days away, big retailers including Walmart have announced plans for their own summer sales events, and back-to-school shopping is already gearing up. Here's how retailers can ensure they are ready for summer sales. >>

Mobile Marketing

Study: Fewer than half of mobile calls answered

News out of mobile may be a bit discouraging for mobile marketers - especially those depending on consumers to answer calls. According to a new Hiya study fewer than half of all calls to mobile phones are now answered. >>