Thursday, April 26, 2018

Internet

Expert IDs mistakes SMBs make about privacy

Data privacy is top of mind for most businesses these days, but some common misconceptions about just what data privacy is - and isn't - may be leaving small businesses open to problems. We asked an expert to explain. >>

Advertising

Forecast: Video ad spend to increase

Nearly all businesses are pushing more ad dollars into the video spend; this despite the fact that many aren't certain of the results of their current video ad campaigns or strategies. >>

Advertising

Study: Digital security remains complicated

Two factor authentication, increasing password strength, network firewall protection. These are all security measures most businesses and merchants have in their arsenal, and yet digital threats remain high. In fact, the overall security landscape remains quite complicated for brands, according to new data out from Akamai. >>

Advertising

Top 3 tips to improve personalization without infringing privacy

While the Facebook/Cambridge Analytica scandal remains top-of-mind for many marketers, at least one believes the industry attention may have jumped the shark, so to speak. That's because,it hasn't put a focus on protecting consumer privacy and has instead added limitations to the ways brands offer personalized and relevant communications to consumers. >>

Social Marketing

Top 3 tips to create an influencer marketing strategy

The recent data situation between Facebook and Cambridge Analytics has brought the conversation surrounding consumer privacy to the forefront of many marketing conversations. We asked an digital expert how brands, taking the data concerns brought about into consideration, can create an influencer marketing strategy. >>

Advertising

Top 3 tips for stronger, voice-assist search strategy

AI and voice assistants continue to grow in popularity, both for home use and business, which is leading more marketers into the AI space. But, how can brands ensure their search strategy is optimized for this new tech? Here are three tips. >>

Ecommerce

What the subscription economy means for marketers

Zuora's recent $100 million IPO filing raised new questions about the future of the subscription economy. Once considered a passing trend, such a robust offering indicates investors are confident subscriptions are here to stay. BizReport asked Jason Nyhus, VP of Global Marketing and Communications at ecommerce leader Digital River, to give his thoughts on the evolution of the subscription economy and what it means for brands entering the subscription landscape. >>

Mobile Marketing

Study: Ad completion key to engagement, spending

Rewarded advertising may have a bigger impact on consumer engagement than many brands have previously thought. That, according to new data which shows that the more app users complete rewarded ads, the more they spend and the more they return to those apps. >>

Ecommerce

Report: Shoppers want better experiences, now

According to one new report physical retailers must begin adjusting how they approach consumers, starting now. Euclid researchers believe focusing on the experience, and offering in-store shoppers an 'Amazon-like' experience is the key to merchants' success. >>

Advertising

Study: Consumers want control of data

According to a new report, while most consumers are willing to sharing their information with brands in exchange for a better overall shopping or advertising experience, they also want the ability to determine which parts of their data are then stored. >>

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