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Thursday, July 30, 2015

Search Marketing

Google adds business foot-traffic data to search

Consumers that want to avoid sharp elbows and waiting in line can now check out when a store is likely to be busy thanks to a new Google feature. >>

Internet

15% of Americans do not use the Internet

The Internet has become an integral part of most people's lives in the U.S. but, according to new research released by the Pew Research Center, there remains a steady percentage of Americans who do not go online. >>

Trends & Ideas

By 2020, wearables will account for one-fifth of mobile transactions

Boom times are ahead for mobile payments made via wearable devices, according to a new report from market research firm Tractica. >>

Advertising

Brands: How to use programmatic TV buys to your advantage

Programmatic TV is a new form of selling ad space driven by the desire for new buyers to TV. According to one expert programmatic TV will see big increases over the coming months. Here's how it could affect brands. >>

Advertising

Top 3 tips that will help you use location more accurately

Location data provides a plethora of insight into consumers on a very granular level. It provides context around where, when and how consumers are interacting with brands as they traverse between the physical and digital world. >>

Mobile Marketing

Expert: How brands can ensure both worker mobility and business security

The trend of workers telecommuting or using their personal devices for work is growing every day. So are the risks to businesses who aren't prepared for an increasingly mobile workforce. How can businesses become ready? >>

Mobile Marketing

Number of Mobile Addicts up 59% YoY

Messaging and social apps are what mobile addicts are using most, according to new research from Flurry that reveals the significant growth in the number of mobile users launching apps 60 times per day or more. >>

Advertising

Massive mobile ad fraud uncovered

A report by fraud detection firm Forensiq has found thousands of malicious apps in official app stores that are carrying out ad fraud. >>

Ecommerce

How to ensure accurate reviews are seen

It is getting harder for brands to be seen and heard in the online space. One expert offers his advice on how brands can ensure their reviews are not only accurate, but that those reviews are seen by consumers. >>

Advertising

Brands: Why you need to improve on location

In real estate experts tell us, "location, location, location". One expert says a similar mantra - one of location data - could be used with online marketing. Brands need to up their location game, says one expert, if they want to win at customer engagement. >>

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