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Sunday, June 25, 2017

Advertising

Top 3 tips for furniture brands to incorporate AR/VR

Furnishings merchants are beginning to look into how augmented and virtual reality can boost their business. roOomy, for example, is working to provide a scalable virtual staging solution for furnishings suppliers including Wayfair, Design Within Reach, Havertys and BuildDirect. RoOomy's CEO offers three tips for implementing a strong strategy. >>

Research

Survey: SMBs not in favor of Republican health plan

While most headlines surrounding the phasing out of the ACA, and the Republican plan to replace with the AHCA, are focused on consumer reaction, new data shows small businesses are also opposed to the new plan. That's a key takeaway from a new BizBuySell poll which found that fewer than half of SMBs support the new Republican-led plan to change Americans' health coverage. >>

Internet

IC3 Report: Email compromise scams account for greatest financial loss

Business and email compromise scams represented over a quarter of financial loss totals in 2016, according to the FBI's Internet Crime Complaint Center's latest Internet Crime Report. >>

Internet

Expert: How cyborg tech could impact virtual reality

Most experts agree that the human brain is the most complex organs in the universe, and with Facebook and Elon Musk announcing plans to merge brainpower with artificial intelligence, it has many wondering what this could mean for the future. >>

Internet

Businesses take risks by neglecting cyber response planning

Investment in advanced digital technologies such as connected products, consumer analytics and mobile payments is risky if no cyber resource planning is in place, according to new research from Deloitte. >>

Blogs & Content

97% of shoppers under 30 say UGC influences purchase decisions

Reviews and ratings have already been established as playing significant roles in the purchase process but, if you need any further convincing, perhaps this new report from TurnTo will be of help. >>

Email Marketing

Hotels failing to adequately communicate with guests prior to check-in

New research from TrustYou highlights hotel guests' experiences and expectations surrounding pre-arrival communications from their accommodation provider. >>

Advertising

Ad Roundup: Announcements key in on consumer buying, data

In today's advertising roundup, three new partnerships which should help brands better understand data, which should help them better target and convert shoppers. >>

Internet

Exec weighs in on potential melding of human/AI brain

Facebook has announced plans to build a computer-brain interface, giving many people pause. And leaving many of us wondering - just what would this next chapter in the advancement of communication mean? We asked Starmind's Pascal Kaufmann to weigh in. >>

Social Marketing

Top 3 tips to a better social strategy

Facebook, Instagram, Snapchat. Consumers are spending more and more time in social, but it can be difficult for businesses to engage in the social space. Here are three tips to help brands better connect. >>

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