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Wednesday, September 2, 2015

Internet

IAB/UKOM cuts through confusion with 'definitive' data on time Brits spend online

There have many reports claiming to provide marketers with a measurement of how long Brits spend online and with different media, but The Internet Advertising Bureau UK (IAB) and UK Online Measurement Company (UKOM) have published what they claim to be the definitive answer. >>

Internet

Google pauses Flash and signals new ad age of HTML5

Google now hits pause on Flash ads and auto-playing videos not related to content and, while users celebrate the decline of the annoying, intrusive ads that disrupt their viewing, the industry needs to look to the future of online advertising. >>

Advertising

Studies ID how Millennials are connecting

Two new reports are shedding more light on the Millennial demographic - specifically how they engage with brands through content and contact, and the divide that continues to separate Millennials from brands. >>

Ecommerce

Black Friday UK predicted to break £1bn in online sales

Consumer spending prediction silly-season is here, and this year I'm kicking off with Black Friday in the U.K. which, according to digital consultancy Salmon, will see online sales break £1bn for the first time. >>

Mobile Marketing

Smaato: Spending on mobile web ads soars

Ignore the mobile web in favor of apps at your peril. According to mobile publisher and app developer ad platform Smaato, use of the mobile web is soaring. >>

Loyalty Marketing

Study: What consumers really want from loyalty programs

The takeaway from a new Excentus report is simple: consumers want rewards programs that will impact them financially in the short-term, not at a vague spot in the future. According to researchers rewards programs that impact household budgets are making a strong run in the consumer sector. >>

Email Marketing

Top 4 Tips to Manage Relationship Between Developers, Marketers

According to Forrester Research brands will spend upwards of $3 billion on email marketing services by the end of this decade. While engaging content is crucial, one expert says the biggest challenge could be the brand's management of the development and marketing teams. >>

Email Marketing

Android steadily catching up Apple on opens and clicks in E.U.

Research from email delivery platform SendGrid shows open and click rates for Apple have stagnated across Europe while Android sees healthy growth. >>

Ecommerce

Survey suggests increasing interest in e-gifts

With the holiday season fast approaching, retailers can strengthen their gift card offerings by incorporating e-gift elements, according to new research from shopper marketing firm Blackhawk Network. >>

Search Marketing

Referral key way in which marketers find SEO services

How do you go about finding a SEO company? According to a recent survey by Clutch, referrals are the most popular route, but not always the best. >>

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