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Monday, April 19, 2021
Study: More merchants choosing Facebook ads
A growing number of retailers and brands are pushing their ad dollars to social networking giant Facebook. That is a key takeaway from new MediaRadar data which shows that retail now accounts for about 17% of the ad spend within the social network. >>
Reports: Shifting loyalty, better information key to shopper engagement
Three new reports find that in a pandemic world, making things simpler for shoppers is key to making shoppers happy and building crucial brand loyalty. >>
Akamai finds fraudsters targeting tax filings
Consumers have another reason to be wary of the upcoming tax deadline in the US: fraudsters. According to new data out from Akamai, there has been a significant increase in the number of phishers and other fraudsters targeting consumers and using tax season to do it. >>
Reports outline importance of connected TVs to brands
Two new reports may have more merchants and brands looking at smart and connected TVs as ways to reach an increasingly online consumer base. According to Hub Entertainment Research about half of all televisions in America are now smart TVs and they are found in 7 in 10 homes. >>
Top 3 tips to create a stronger AI strategy
By mining internal and external data about consumers, merchants can gain insights about the likely preferences of individuals, allowing them to create offers, incentives, and a shopping experience that is more appealing. In the world of retail marketing, AI is helping to build more personalized marketing campaigns, and to improve the product search experience -- among other things -- which can help deliver a better customer experience as well. Here's how to improve your AI strategy to better serve customers. >>
Expert: How CX can reimagine branded campaigns
Advertising doesn't just tell a consumer about a product. According to one digital expert, advertising is the first step of a good customer experience - and sometimes with the first interaction a customer will have with the brand. Which is why customer experience is a more important part of the advertising pie than ever. >>
Experts: A year after the pandemic, here's how we're coping
This week marks a year since much of the world shuttered it's doors and windows and moved non-essential contact to the digital space. From advertising and shopping to social contact to work, as the world dealt with the COVID-19 pandemic much of that dealing was done online. Here's where we are a year later. >>
How AI is helping solve pandemic problems
The shift to remote work and shopping online may have seemed seamless to many, but the problems going digital brought to businesses large and small have been large hurdles to cross. And, for many, the hurdles continue to crop up. Here's how AI is helping some businesses solve the problems highlighted by the COVID-19 pandemic. >>
Report finds coupon fraud costing merchants $100 million per year
Consumers love coupons, even if those coupons don't apply to their purchases. That is a key takeaway from new Inmar Intelligence data which finds that about half of consumers have either tried using expired coupons or coupons that don't apply to their purchases. And, further, that about half of cashiers are overriding coupons to give customers potentially irrelevant discounts. >>
Expert: Steps to take on World Backup Day
Over the past year ransomware, phishing and malware attacks, and other fraudulent practices have skyrocketed as the world's businesses moved to remote working conditions. But even as workers return to offices, there are ways to better protect company data, and even more reason to do so. >>
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