Report: Mobile marketing is missing the mark

If you think adding or increasing your mobile ad spend will reap great rewards in the new year, think again. A new report is out from Parks Associates and indicates that mobile marketing is missing the mark by a wide margin. Researchers have found that about 40% of consumers don't want mobile ads on their phone at all and less than 20% have ad recall. >>

Mobile Marketing

8 out of 10 mobile Internet users frustrated by search

Consumers expect their mobile Internet experience to be every bit as easy and accessible as it is on their PCs, but this isn't necessarily the case according to new research from Xiam Technologies. >>

Advertising

[x+1] to release Media+1 in December

Add another platform to the list of platforms marketers need to consider for that next ad campaign. [x+1] is set to release the new platform, Media+1, in December; the platform combines analytics and targeting information to give online marketers the ability to design a customer audience segment. >>

Mobile Marketing

Greystripe launches PPD platform for app developers

Unless you've been hiding under a rock for the past year, you know that 'app' is one of the newest words in the online space. From teens downloading game apps to seniors downloading accident form apps, everyone with a smartphone has at least one page of apps on their phone. >>

Email Marketing

Constant Contact: Small businesses using more Internet marketing tools

The fifth annual Small Business Holiday Outlook Survey conducted by Constant Contact found that more small businesses are optimistic about this year's holiday sales than last, and more are weaving online strategies into their marketing mix. >>

Advertising

Kaltura, Artivision partner for optimized video

Looking for more from online video seems to be a growing epidemic in the video space. Marketers like rich video but many still aren't seeing the results they want, likely because the videos aren't being optimized properly. A new partnership between video platform Kaltura and video monetization firm Artivision may help. >>

Ecommerce

Report: Consumers not yet prepared to purchase via socnets

The latest Consumer eTail report from GSI Commerce found that, while British consumers expect to spend more online during the holiday season, very few said they would be likely to purchase via social networks. >>

Ecommerce

New platform to help marketers integrate email, existing software

If you're a small business already using applications and databases to track, plan and execute online campaigns you've probably noticed how hard it is to add additional interfaces to the software suites. Enter a new platform, GetResponse Developer Zone, which helps marketers integrate the GetResponse email platform with existing ecommerce platforms, CMS and CRM systems. >>

Ecommerce

RatePoint: Reviews on websites increase traffic, trust and sales

Many consumers have their purchasing decisions affected by reviews they read online and online small businesses are seeing significant returns as a result of adding reviews to their websites. >>

Email Marketing

CMO: Demonstrate insight and intimacy to engage via email

Brands that continue to send irrelevant, mass mailings either by mail or email risk alienating consumers by demonstrating a lack of insight and intimacy, reveals a new poll from the Chief Marketing Officer Council and InfoPrint Solutions. >>