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Thursday, October 23, 2014
The mobile and social spaces are heating up this month; three new product launches could set brands up to increase their mobile and social reach in time for the holiday season. >>
Brand promoters and detractors are almost equally as likely interact with brands via social media or websites, but according to new research out from Zendesk brand promoters will talk less than detractors. The data shows promoters are most likely to write messages like 'you're the best' while detractors are more likely to leave long and detailed messages or comments about the brand. >>
Spending on Halloween may be up in the UK, but research from Webloyalty found that celebrating the spooky occasion isn't as popular among Brits as it once was, and half of those surveyed won't even be answering the door to trick or treaters. >>
Confident online shoppers are prepared to leave their online orders until just days before Christmas, according to new research from Saas shipping, tracking and systems integration platform provider NetDespatch, which means retailers need to optimize their delivery processes. >>
As Autumnal nights draw in across the UK thoughts are already turning to the festive season. In a bid to keep on top of their finances, many Brits have already started their holiday shopping, according to a recent survey from VoucherCodes.co.uk, and retailers can help spread the financial burden by offering early deals and discounts. >>
There are two main goals of a cross-channel approach: to recognize the same people as they engage with social media, video, display and mobile ads from screen to screen to screen and to use the information from the interactions on any one screen, in real-time, to improve the interactions on all other screens. Achieving these goals will improve advertising results, eliminate waste, decrease advertising costs and drive greater return on ad spend. >>
Mobile continues to be a heavy hitter, and two releases should help brands better utilize their mobile presence. >>
Just in time for the busy holiday shopping season, next-gen payment and SaaS hub Jumio is releasing BAM Checkout. It's a mobile solution set up to simplify mobile transactions and reduce fraudulent purchases. >>
Multitasking on other devices while watching television is a well-known phenomenon but, according to new data released by TiVo, the activities being conducted on mobile devices and laptops have little to do with the television program being watched. >>
The online shopping revolution is yet to happen, according to a new report by Geometry Global, which found that two-thirds of shoppers still visit physical stores in their purchase journey. >>
More stories >>
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