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Wednesday, November 26, 2014

Internet

Expert: Why marketers should watch augmented reality

If the past 10 years have marked the "Age of the Superphone," what will be the next wave in consumers, content, and devices? One expert suggests Google's recent $542 million investment in stealthy company, Magic Leap, signals the maturity of the field of Augmented Reality (AR), which could be a game-changer for brands. >>

Ecommerce

Top 6 tips to set retailers up for the 2014 holidays

The busy holiday season is upon us, but there is still time to tweak strategy to make the most of it. One expert offers his top 6 tips for retailers to create a solid strategy for the New Year. >>

Blogs & Content

Expert: How to better leverage content via mobile

Once advertising and media strategists believed that smaller device equaled smaller content. If a 30 second spot was created for the Super Bowl, agencies would edit the creative asset down to a 15 second spot intended for mobile. That has changed, but some still struggle with the content aspect of mobile marketing. >>

Blogs & Content

Blogs play an important role in the path to purchase

New research has revealed the significant role of blogs in the path to purchase, particularly among younger Internet users. >>

Ecommerce

Black Friday, Millennials, shopping, standing in line and... spiders

For many, shopping on Black Friday is overwhelming with long queues and crowded malls. However, according to research conducted by retailer hhgregg, Millennials are not put off by these inconveniences and are more likely to shop on Black Friday than Boomers. Furthermore, there are some who are prepared to eat a spider if it means jumping to the front of a Black Friday queue (yes, you read that right). >>

Ecommerce

Amazon strikes a pose with huge fashion photography studio in London

Amazon is furthering its foray into fashion with the upcoming opening of what will be the largest fashion photography studio in Europe. >>

Advertising

How does $1-$3 per month sound for an ad-free Internet experience?

Google is running an experiment that aims to find an additional way to fund the Internet. The program, called Contributor, asks that consumers pay a small amount per month to avoid seeing advertisements on participating websites. >>

Mobile Marketing

Study: How mobiles are influencing moms

Over the past year mobile has begun influencing moms more. According to a recent BabyCenter study the impact of mobile devices on moms' purchases has increased by more than 25%. According to moms the availability of mobile coupons is one of the biggest factors for mobile influence. >>

Ecommerce

Survey: SMBs drawing a line at Thanksgiving

If you've been active on social media over the past few weeks you've likely seen the graphics encouraging businesses not to open on Thanksgiving. Well it seems small businesses are listening to the public - whether it's a small segment or a large one - and staying closed on Thanksgiving Day. >>

Search Marketing

Is free enterprise search a game-changer?

Enterprise search technology is uniquely suited to conquering this is roadblock to personalization. It enables companies to analyze all of their customer engagement channels and enterprise knowledge streams in real-time, and from this analysis gain a "contextual profile" for each customer at any precise moment. This type of real-time contextual awareness - informed by automated analysis of activity and communications across all channels - is the only path to true personalization. >>

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