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Sunday, December 4, 2016

Ecommerce

Expert: Why brands should consider the subscription box

Over the past year, subscription box services have blossomed across the Internet - moving from culinary-based cooking boxes to makeup and books and even items produced on the small-scale from emerging countries. One expert weighs in on what the subscription craze could mean for your business. >>

Ecommerce

Retail trends to watch for 2017

If the launch of the 2016 holiday shopping season has shown us one thing it is this: more shoppers are using mobile devices to buy, research, and share items. One expert weighs in on three trends she believes will impact retail in the New Year. >>

Advertising

Expert: Tips for a more productive 2017

Time and time again, there's one critical component that hampers productivity and efficiency: We' re wired to work within the confines of organizational silos. What are some of the specific pitfalls that inefficient or siloed business processes can cause? >>

Advertising

Consumers more likely to click on ads featuring user-generated photography

Consumers put more trust in photos featuring "real people" than those used in traditional advertising, according to new findings from visual commerce and marketing platform, Olapic. >>

Mobile Marketing

Personalized offers on mobile drive consumers in-store

Receiving a personalized offer on a smartphone drives consumers in-store, according to a new survey by Vista Retail Support. >>

Social Marketing

Marketers prioritizing social media for product launches

Social media has become the go-to platform for brand marketers launching new products, according to new research from specialist marketing agency Five by Five. >>

Ecommerce

Reports: Mobile hot but not everyone is buying

Three new reports out this week show just how shoppers are - and are not - buying this holiday. >>

Advertising

Ad Roundup: Acquisition, launch to add layers of control

In today's advertising roundup, a new acquisition and a platform launch that should give brands more control over their ad spend, creative, and monitoring. >>

Ecommerce

Top 3 tips to improve customer service data strategy

Marketers have a trove of customer data at their fingertips and analytics galore - digital campaigns, website interactions, content consumption, online behaviors and conversation rates can all be tracked. Here's how to use this data to also improve customer service. >>

Email Marketing

Surveys reveal email still going strong

Fluent's second annual Inbox Report suggests that Americans are more addicted to email today than ever before. >>

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