Tuesday, February 19, 2019

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Study: Orgs interested in blockchain, unsure how to use

While interest in blockchain integrations - tech that is supposed to help defeat digital fraud - continues to rise, one new report indicates that organizations don't feel prepared to use blockchain or implement its strategies. >>

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Brands: How dark marketing can improve engagement

Have you ever noticed that you rarely see social media ads from big brands like Apple or even Google? That is because many big brands have keyed in on targeting, and as such, their ads are shown to only a handful of consumers. It's a strategy called dark marketing and the strategy could prove valuable for smaller and mid-size brands. >>

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'Parent' no longer tops targeting lists

Twenty or even ten years ago, most brands targeting according to lifestyle: parents, non-parents, and sometimes grandparents. But with the development of the internet and more interest-based targeting options, the 'parent' target no longer tops the list of targeting options. >>

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Expert: How to develop a better omni-channel strategy

For the past five years, marketing experts have been talking more about omni-channel strategies for brands. The problem is that while, in the beginning, simply being on social and content channels may have been enough, it isn't any longer. We asked one expert to shed like on what omni-channel looks like as we head into a new 21st century decade. >>

Mobile Marketing

Data security key for mobile consumers

It's no secret that security breaches are bad for business. New data from Blancco Technology Group underlines that fact, specifically for mobile businesses. According to their research more than half (54%) of mobile consumers "will not trust" a mobile brand post data breach, and nearly half (49%) say they wouldn't use that brand in the future. >>

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Experts: How brands can make video and TV work for them

More and more Americans are cutting the cable cord to stream video - television and movies - online. This change, though, doesn't mean video is dead. In fact, according to several experts, this change could be an opportunity for brands to more deeply engage via video content. Here's how. >>

Research

Experiences top 2019 Valentine's lists

Chocolate and flowers may be the traditional gifts for Valentine's Day - and will likely hold a large portion of gifts this holiday - experiences are a growing gift for the lover's holiday. According to new data out from Mastercard experiential gift spending - including restaurants and hotel get-aways - will increase between 5% and 10% this year. >>

Ecommerce

Report: Amazon wins ecomm battle, but other brands gain ground

While Amazon may still be a go-to in the online shopping race, other brands are gaining ground. That, according to new data out from Jumpshot which notes that Walmart, Macys, and Target all gained online ground in certain categories. >>

Mobile Marketing

Study: Programmatic In-App spend up

Look for more advertisers to add programmatic in-app ads to their digital campaigns. That's the word from new PubMatic data, which indicates that about 25% of digital ad budgets could soon go toward mobile apps. >>

Advertising

Report: Amazon gaining on Google, Facebook for ad spending

As more ad dollars are pushed online, marketers are looking in an interesting place to spend them: Amazon. The digital retailer currently ranks third for ad spending, behind giants Google and Facebook, but one new report indicates that more ad dollars will be pushed toward Amazon over the next year. >>

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