Sunday, September 16, 2018

Ecommerce

How one business went from media to data brand

Transitioning a business is hard, even if the transition is from B2B to B2C commerce. TechTarget made the leap from media company to data, and continues to thrive. Here's how they are adapting their business into a digital leader. >>

Search Marketing

Amazon pushes past Google for product search

Google, the king of search engines, has been upended by ecommerce platform Amazon for product searches. According to new data out from Jumpshot, for the first time Amazon has pushed past the search giant, accounting for 54% of beginning product searches. In 2015, Amazon accounted for 46% of beginning product searches. >>

Advertising

BTS, email trends merchants can use for 2018 holiday season

While most American kids are back in school, the back to school shopping season continues and will for a couple of more weeks. But, there are some early takeaways from the 2018 BTS shopping season which could be used by merchants to capitalize on the 2018 holiday shopping season. >>

Advertising

How real estate data can inform marketers' decisions

A new partnership between Eyeota and TwentyCi may give marketers more insight into their customers by keying in real estate data. Through the partnership , TwentyCi helps marketers find qualified audiences based on property and home ownership data. Here's how the partnership may give marketers better insights. >>

Mobile Marketing

Reports ID mobile trends, lifecycle for brands

Mobile continues to take up a larger percentage of consumers' digital time, whether that time is spent with social media, video streaming, or shopping. Two new reports identify key mobile areas which are key for brands' mobile strategy. >>

Blogs & Content

Top 4 tips to optimize video workflows

While video is fast becoming consumers' favorite aspect of online life, creating, managing, publishing, and analyzing video can be a nightmare for brands. Here are four tips to better optimize video workflows so that consumers are engaged and creative departments aren't overtaxed. >>

Ecommerce

Parcel shipping key for merchants, to hit 100b in 2020

Parcel shipping continues to grow at a steady pace, and according to new Pitney Bowes estimates will surpass the 100 billion parcel mark in the next two years. Parcel volume increased 17% between 2016 and 2017 with an average of 22 parcels shipped per person globally. >>

Blogs & Content

Expert: Why YouTube's non-skippable ads might turn consumers off

YouTube has announced plans to roll out non-skippable ads. The theory is that these ads will help YouTubers generate more revenue - something that will keep the creators happy and within the YouTube infrastructure. The problem, according to one expert, is locking consumers in to watching ads could turn them off. >>

Advertising

Study: Too much creep in personalization

New data out from InMoment should result in brands putting a pause on their personalization strategies long enough for a readjustment. That's because most consumers find that personalization is creepy (75%). >>

Internet

Net Neutrality, Cybersecurity key for SMB owners

Two new reports in the digital space ID concern areas for small business owners and leaders. Those concerns are net neutrality and cybersecurity. >>

More stories >>