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Friday, September 19, 2014

Trends & Ideas

Britain has more female gamers than male

Yet more research has surfaced showing women dominate the gaming environment, a trend that has been growing steadily over the last year or so. >>

Email Marketing

Permission-based email marketers still finding inbox placement hard work

A new study shows that 1 in 6 emails worldwide never reach their destination with most disappearing completely and the rest ending up in junk or spam folders. >>

Mobile Marketing

Study: Mobile driving travel plans

The summer travel season is behind us, but it's just about time for destinations to start strategizing for holiday and winter travel. And, according to one new report, part of that strategy should be in mobile. >>

Email Marketing

Study: Top retailers failing at email

There is a new study out from Simple Relevance that suggests top retailers are failing at email - not because they are over- or under-sending or because they don't follow White Hat strategies. Because they aren't getting personal. In their study researchers found the top retailers - brands like Target, Home Depot and even Macy's - aren't offering a personalized experience through email. >>

Mobile Marketing

Study: Most shoppers engage via mobile before hitting stores

For more and more shoppers mobile is high on their retail path to purchase. According to new data out from Ninth Decimal most (81%) are now looking for retail product information on their mobile devices before going to the mall or department store. Most shoppers (69%) are also now beginning the path to purchase in their homes rather than in stores. >>

Advertising

Report: CPG brands reinvest in RTB

Programmatic, or real time bidding (RTB), ad options have grown in popularity across nearly all verticals over the past couple of years. Now, according to one report, CPG brands are increasing their programmatic spend. >>

Mobile Marketing

Report: In mobile, color matters

Are you using the right color palette in your mobile campaigns? If not, you could be missing a chance to engage consumers. According to new data out from Todacell, color matters for mobile marketers. Their research shows brighter, more energetic colors are most important for poorer countries while muted colors are more important for wealthier countries. >>

Advertising

Vungle releases ad tool, integrates with Adap.TV

Add a new product to those available for mobile, video advertisers: today Vungle is releasing a hybrid tool to their Vungle Exchange; the new product is simplify ad selection and serving for publishers. >>

Ecommerce

Multifactor authentication added to RoboForm

Everyone wants a more secure online experience, but most consumers also report they want less friction in their transactions - everything from signing in to their local newspaper to simpler online banking. A new release from RoboForm is set up to make those logins more frictionless while still offering security. >>

Internet

Research reveals which website image format results in happier visitors

The most-used image format used on websites can be frustrating for users. New research by Radware and neuro-marketing consultancy NeuroStrata reveals which image format is the best at keeping your website visitors happy. >>

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