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Thursday, January 19, 2017

Mobile Marketing

Less than half of consumers satisfied with retail app experience

Consumers are downloading more retail apps than ever before but, according to new research from mobile app developer Apadmi, many want to see improvements in innovation and functionality. >>

Ecommerce

Study: Order struggles a problem for B2B

Order struggles are a problem for B2B brands. That's the takeaway from a new CloudCraze study. Researchers found most B2B marketers have lost a sale because of ordering-specific issues - like a seamless experience, data effectiveness, and cost efficiency. >>

Advertising

Ad Roundup: Solution expansions, investments

A social video investment, a platform expansion, and a data investment top today's advertising roundup. >>

Advertising

Expert: Consent, Identity key for businesses

There are many ways consumers can protect their information online, and there are many ways brands can protect customer information once a purchase has been made. However, with the number of data breaches, customers are losing faith in privacy and privacy protection. That's why, according to one expert, consent and identity are becoming even more important for brands. Here are four ways brands can help customers protect their identity. >>

Advertising

UK ad viewability levels stagnate

Ad viewability in the UK is not improving, according to a new report from ad verification company Meetrics, and the country remains significantly behind other European countries. >>

Ecommerce

Ecommerce Roundup: Shipping, experience key to satisfaction

Two new studies out in the digital space indicate that while shoppers are using new channels all the time to buy products and engage with brands, the keys to customer satisfaction remain familiar. >>

Internet

Survey: Recruiting a struggle for IT departments

IT may be a popular career path for Millennials as well as older adults, a growing number of IT professionals say it's hard to recruit people with the right set of skills for their company. That's the takeaway from the new "Money, Minds and the Masses: A Study of Cybersecurity Resource Limitations" report. >>

Mobile Marketing

Study: Mobile consumers want control

The new year is a good time to change or update advertising strategy - especially in the mobile space - according to one new report. The data suggests allowing consumers to opt-in could increase their engagement. >>

Advertising

L2 Report: 64% of brands now on Snapchat

A new report from L2 reveals that nearly two-thirds of brands are now on Snapchat while Facebook is suffering from ad fatigue. >>

Trends & Ideas

Restaurant offers to lock up customers' mobile phones

A small restaurant group in England is encouraging customers to put away their mobile device and focus on conversation by offering the use of a 'Phonetentiary'. >>

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