Thursday, September 9, 2010

Ecommerce

UniversalBusinessListing.org expands to Europe

UniversalBusinessListing.org is opening a European headquarters, said to help businesses better connect with consumers through social media. The platform allows small and large businesses to manage identity, submit their location information to search engines and directories and will also open for information from publishers, ad agencies and other partners throughout the growing European and UK marketplaces. >>

Research

MIT: You are how you behave, socially speaking

As kids, our parents told us, "You are what you eat." In the Internet age, though, Mom and Dad should be saying, "You are how you behave - socially speaking." A new study indicates that how people interact on social networks may lead to more powerful interactions such as how information is spread. >>

Social Marketing

Tools help brands determine sentiment and niche markets

Have you ever looked at your product list and wondered which product was about to shoot into the stratosphere? Have you ever wondered what the public really thinks about your product? If you have, you aren't alone. Most brands and marketers would love this kind of information. To some extent, the information can be had, brands simply need to know where to look. Enter The Internet Time Machine and NowRelevant solutions. >>

Ecommerce

Platform enables app developers to use virtual currency

On the horizon there is another use for virtual currency: app development. This week social media monetization platform gWallet releases a tool that will enable app developers to use virtual currency to monetize apps through branded offers and installs. The platform is being released in cooperation with mobile ad exchange Mobclix. >>

Advertising

Top 3 tips to engage gamers

By 2012 the gaming industry is expected to bring in more than $55 billion, a number that has many brands and marketers looking at game advertising to reach consumers. These brands are using rich and social media as well as interactive tools to engage consumers, but are they doing enough? >>

Ecommerce

Is crowd-funding the answer for entrepreneurs?

New businesses, it seems, are forever looking for increased funding, customers and buzz. A new crowd-funding platform may help with all three areas. Called IndieGoGo, the platform helps put entrepreneurs in touch with funding sources, which increases their buzz and brings customers to the business. >>

Blogs & Content

Video captures Brazilian consumers' attention

When it comes to engaging the Brazilian populace, smart marketers may want to skip over display ads and go straight to the video sponsorships. According to a recent report from comScore 6 out of 7 Brazilian consumers watched online video content in July 2010, pushing more than 3.3 billion viewing sessions. >>

Ecommerce

Amazon, WalMart pushing ecommerce traffic

People are creatures of habit, and many are proving it by how they shop online. Walmart, one of the biggest brick and mortar retailers in the world is also pushing a ton of traffic online. In fact, the retail giant is the second most trafficked retail site, after Amazon.com, in the online realm, proving that story loyalty is important online and offline. >>

Advertising

Forecast: Increased tech to push display ad spend 14%

Online advertising may see little growth over the next twelve months, overall, but one segment is set to make a decent push upward in the New Year. According to a recent Borrell Associates forecast, display advertising should increase by about 14% in 2011, thanks to increased technology in the display space. >>

Ecommerce

WebCollage launches self-serve interactive toolset

This month online content publishing hub WebCollage begins the release of several new tools to make publishing a simpler process. The first of those tools is the Content Publisher, which offers brands and marketers a self-serve solution to create, distribute and update interactive product demos, online tours and other interactive activities directly to product pages. >>

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