Wednesday, June 19, 2013

Advertising

Accenture: Execs have tech, need talent to make sense of data

When it comes to turning online data into actionable insights, most Consumer Packaged Goods (CPG) executives say they have the technology to collect but need more talent to analyze the findings. Accenture polled 350 senior-level executives to come to their results. >>

Research

Study: More people working on home To-Dos from work

Employers aren't going to love the results from a new study out from Captivate, which indicates more and more workers are catching up on 'home-work' while at work. In other words they are compiling grocery lists, researching birthday/special occasion gifts or looking for new carpenters or plumbers while one the job. >>

Mobile Marketing

Study: Mobile users will wait

The wait time for page loads may be lengthening. For some time, it has been a best practice for businesses to ensure their pages loaded within 5 seconds. But new data out from the SOASTA 2013 Website and Mobile App Report, which finds most (76%) mobile users will wait 10 seconds for page to load on their smartphone. >>

Email Marketing

SendGrid launches email service

Just in time for Small Business Week, SendGrid is launching a new email service, set up to help businesses control costs and yet still have access to top of the line email programs and data. The new product joins SendGrid's existing email deliverability suite of tools. >>

Mobile Marketing

IAB UK: Fashion retailers perform best in mobile marketing

Among the top 50 retailers in the UK, it's the fashion sector that has really got to grips with mobile and tablet marketing, according to new research released today by the Internet Advertising Bureau (IAB) UK. >>

Mobile Marketing

Mobile offers, coupons big draw for Dads

As coupon-clipping moves into the mobile arena, dads are overtaking mothers when it comes to taking advantage of deals delivered to their mobile devices, according to a new poll from Placecast conducted by Harris Interactive. >>

Internet

Cardiff University beats prestigious Oxford in online presence stakes

It may be one of the most prestigious centers of learning in the world, but Oxford University can award itself a fail grade when it comes to its online presence, according to new research by user experience agency Webcredible. >>

Ecommerce

Report: SMBs missing out on mobile commerce

Despite knowing the importance of mobile to their bottom line, a large number of small businesses aren't planning to optimize their website any time soon, according to new figures released by TransFirst and ControlScan. >>

Blogs & Content

Reports: Consumers want television everywhere

Offering television programming on different devices is becoming more important for not only television networks but for independent content creators, as well. That according to new data out from EPIX, which notes that viewers are more likely to pay for television content if its available on more than their living room TV set. >>

Ecommerce

SMBs: The marketplace is getting tougher

While there are more small businesses running in the US today than there were five years ago, there is also more competition and a confusing multiple screen marketplace. These things are leading many SMBs to say it's harder to run a business today than it was five years ago. >>

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