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Monday, July 6, 2015

Mobile Marketing

'Commuter Commerce' worth £9.3 billion each year

More evidence has emerged that 'commuter commerce' is an increasingly popular activity among consumers thanks to WiFi availability on public transport and faster mobile browsing speeds. >>

Ecommerce

Research uncovers ways in which Millennials 'game' e-commerce

New research uncovers the sneaky tricks Millennials employ online to get the best prices and discounts. >>

Internet

Study finds that 'data for discounts' consumer behavior is a fallacy

Trading data for discounts is not the primary reason consumers give up their personal data, according to a new study from the University of Pennsylvania. >>

Advertising

Ad Roundup: Solutions for ads, optimization, mobile work

In today's advertising roundup: three new solutions that may change the way brands use online advertising as well as a change for those in the mobile workplace. >>

Mobile Marketing

Top 3 don't's for telecom customer service

Most businesses focus on what they should do to engage customers, but what about those things they definitely should not, ever, do? Some telecom brands, while focusing on the best practices, are also practicing some don't's that will impact their customer engagement. >>

Mobile Marketing

Kahuna: Brands must engage for apps to work

Just putting out a shopping or gaming or social networking app isn't enough. According to one new report most consumers (90%) will stop using apps - even those they are very interested in - if the brands offering the apps fail to engage them. >>

Mobile Marketing

Research highlights effectiveness of in-app messaging

Are you using in-app messaging in your apps? If you don't, you could be missing out on significantly higher rates of user retention and app launches, according to new research by Localytics. >>

Social Marketing

Facebook tests 10-second video views and monetization

Facebook is rolling out a new option for advertisers this week of being charged only for video ads that are view for 10 seconds or more, along with revenue-sharing. >>

Advertising

Ad Roundup: Video, content tools launched

In today's advertising roundup, two platform which give content creators and brands access to targeting and distribution. >>

Trends & Ideas

Binge-viewing is booming but it is a lonely activity

Binge-viewing is a solitary activity, according to new research from TiVo, but it is one that can only become more popular as programmers increasingly roll out entire series in one go. >>

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