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Wednesday, February 10, 2016

Mobile Marketing

Forecast: App economy to surpass $100b by 2020

Look for the app economy to see significant growth over the next four years. That's the takeaway from a new AppAnnie forecast which predicts the app economy will reach at least $50 billion this year and should exceed $101 billion (globally) by 2020. >>

Mobile Marketing

Report: Retail, tech lead for mobile video

New data out regarding mobile video indicates the big winners - so far - are retail and tech with CPG brands not far behind. The new report, from Positive Mobile, shows these three verticals hold a more than 53% share of the mobile video ad space. >>

Internet

Report: Pressure is on for security pros

The pressures are mounting for cyber security professionals, and the pressure isn't just in preventing or recovering from breaches. More than 10% say they fear losing their job because of security breaches. >>

Advertising

High viewability goals damaging ad campaign performance

Extensive research reveals that advertisers who have high viewability goals do so at the detriment of their online ad performance and the ability to fully complete campaigns. >>

Mobile Marketing

Retail: In-app purchases increasing as a percentage of digital sales

A recent report from Urban Airship reveals that retail is leading the way in mobile commerce with half saying half their sales now come from mobile devices. >>

Ecommerce

Two countries, two different spending trends for Valentine's Day

A new survey in the UK suggests that loved-up shoppers will shell out more to celebrate Valentine's Day this year than last, while things are quite different in the U.S. >>

Advertising

Ad Roundup: Platforms to improve data, prevent fraud

In today's advertising roundup, two new solutions that have launched into the online space. The first will offer brands better access to consumer data and another will help etailers prevent fraud. >>

Ecommerce

Survey: SMBs getting out the vote

The Iowa Caucus is over, and New Hampshire isn't far off. In the US, consumers and businesses are fully into the election year, and according to one report businesses are getting out the vote. Small business owners are getting out the vote this year. >>

Loyalty Marketing

Research reveals number of mobile loyalty schemes to double by 2020

As more consumers shop via apps loyalty cards will increasingly become mobile-only or integrated into mobile apps, according to a new study from Juniper Research. >>

Mobile Marketing

Laptops more popular than mobile for travel research

While mobile use appears to be dominating consumer behavior, new research from RhythmOne reveals that, when it comes to travel research and purchasing, laptops are the most-used device. >>

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