Friday, May 24, 2013

Social Marketing

Travel: Paid search spend continues downward trend

New data highlights a continuing downward trend in paid search spend in the travel category on U.S. AdWords since 2010. Why might that be? AdGooroo thinks they know. >>

Mobile Marketing

Why developers need to test apps

Companies need to know how imperative it is to produce mobile apps that work as intended in the hands of users. More often than not, this level of assurance cannot be achieved in-house. Extra eyes are needed from outside the company, and this requires the proper use of purpose-built tools and methods that yield a truly successful app lifecycle. >>

Social Marketing

Unruly: SocNetters buzz about getting buzzed

When it comes to sharing video ad content in the social space, consumers are mostly likely to share alcohol ads. That according to new data out from Unruly which notes that ads from Budweiser, Neft Vodka, Heineken and Carlsberg droved about 97% of video shares (Q1 2013). >>

Mobile Marketing

Survey: Friends, not search, pushing mobile video

Think mobile search is the best way to spread that new video clip? Think again. According to new data out today from Harris Interactive and Telly, friends are actually pushing more video content than search queries. >>

Advertising

Release leaves power of the brand with the brand

A new release out from SYNQY Corporation leaves brands in charge of the 'brand experience' - even on sites not owned by that brand. Hosted in the cloud, this syndication service is one more way brands can ensure their message and experience remains set across the web. >>

Social Marketing

Pinterest improves product engagement with Rich Pins

When Pinterest users find something they love on the image-based social site, they often want more information, or to make a purchase. New Rich Pins, recently introduced by Pinterest, bring Pinners and the image originators just that little bit closer together. >>

Internet

ONS data reveals the U.K.'s 7.1 million disconnected

In the first quarter of 2013, 326,000 Brits went online for the very first time. However, according to new figures released by the UK's Office for National Statistics, more than seven million adults in the country have never used the Internet. >>

Social Marketing

Twitter launches lead generation tool

A new Tweet format has been launched by Twitter. The tool will allow Twitter users to express an interest in a deal, discount or new product and provide brands the means to collect users' basic contact information. >>

Social Marketing

uTest's Apphance shows 10 times more sessions

Last fall uTest acquired Apphance, believing that the mobile application tool would push appeal to a global base of app developers. In the months since, the platform is showing significant growth rates, with ten times as many sessions now as last August. >>

Social Marketing

New social network to connection non-corp types

A new social network on the scene is setting up shop, hoping to connect non-corporate types to their peers. The network may also be one more way for brands to tap into the social space to engage their consumer segment. >>

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