Wednesday, November 14, 2018

Email Marketing

Top 4 tips to improve email strategy before the holidays

With the start to the holiday rush starting next week, it is important for brands to have their marketing strategies polished and ready to engage. The problem? With the dearth of ads - from social media to video to email to traditional media - it can be hard to engage consumers without also intruding on their experience. In fact, 91% of consumers now say ads are more intrusive than in the past. Here are four tips to shine your holiday strategy without intruding on the experience. >>

Loyalty Marketing

Study: Returns process key to customer loyalty

New data out from Narvar draws a direct line between product returns and customer loyalty. According to their new report a positive return experience - meaning it is simple to return with in-store or online, that customer service associates are knowledgeable, and that return options are available - drives increased customer loyalty. >>

Ecommerce

Election Day didn't stop shoppers

Waiting in line to vote didn't keep consumers out of stores and malls on the US Election Day last week. That, according to new Adobe data which found that retail growth increased 13%, which is in line with growth trends throughout 2018. >>

Blogs & Content

Top 3 tips to create a subscription strategy

Ads have been key for digital publishers to monetize their content since the turn of the 21st century. But, according to one expert, the key for digital publishers as we head into the third decade of the 21st century, is subscriptions. Here are three tips to create a stronger content subscription strategy. >>

Loyalty Marketing

How to build better moments to increase engagement

Meaningful interactions are what build great relationships. This is true in person-to-person interactions, and it is also true in person-to-business relationships. The problem is that many brands don't have the resources to build these stronger relationships. Here are four tips to build stronger brand moments. >>

Publishers: How a subscription model could increase revenue

Subscription models aren't new in 2018, but subscription models do continue to grow, whether they be for makeup or personal products or newspapers and magazines. We chatted with Namagoo's Eyal Katz about the importance for subscription models for publishers heading into 2019. >>

Blogs & Content

Study finds video influencing more purchases

Now is the time to shine up that video strategy. According to new Brightcove data video is influencing more and more purchases, especially among Millennials and younger buyers. In fact, about 85% of Millennials surveyed for Brightcove's 2018 Video Marketing Survey say they've been influenced to purchase something because of digital video. >>

Advertising

How "active enthusiasts" are influencing the data market

SilverLine, the pioneer in predictive data analytics for active lifestyle brands and mass participation sports events, has increased by a third the number of events it creates data for by partnering with The Healthy Kids Running Series. So we asked founder and CEO Jayme Anne Goldberg to tell us more about this fast growing market: >>

Trends & Ideas

The 7 Most Surprising Online Marketing Changes of the Last 5 Years

We're nearing the end of 2018, and it's been one heck of a ride for online marketers. Between new emerging technologies, shifts in user trends, and a handful of old practices that have started going obsolete, almost every marketer worth his salt went through some significant changes over the course of the past year. >>

Social Marketing

Most shoppers influenced by branded video

It should come as no surprise that video is an important part of any brands' strategy. But, new data out from Animoto finds that social and video may be a bigger key than many have thought. >>

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