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Monday, July 6, 2015

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Report: Data scientists spend bulk of time cleaning up

It turns out a lot of data scientist aren't spending their time analyzing data but in cleaning up data. That's the takeaway from a new Xplenty report which shows between 50% and 90% of business intelligence (BI) workers' time is spend prepping data to be analyzed. >>

Ecommerce

Retailers: 3 ways shoppers are gaming you

While retailers are looking for ways to increase customer loyalty and engagement, some shoppers are looking for new ways to game the system. New data out from Mindshare indicates about one-quarter of Millennial shoppers will fake birthdays, 17% of the whole shopping demographic will do so. >>

Mobile Marketing

Mobile Roundup: 2 solutions in the mobile space to broaden reach

In today's mobile roundup, a new attribution option that should give mobile brands better insight into their customer base, and a new solution that pushes native ads into the Apple Watch space. >>

Advertising

Ad Roundup: 3 solutions to power brand engagement

In today's advertising roundup: an email integration that should improve both personalization and optimization for brands, as well as a partner portal option and cloud-based software services. >>

Internet

Study: 'Digital amnesia' the result of over-reliance on mobile

A study across Europe and the U.S. concludes that the Internet and mobile devices are the cause of 'digital amnesia' with many relying on technology to store information we once stored in our head. Losing your phone would be akin to losing your memory. >>

Law & Regulation

New Zealand passes law criminalizing cyberbullying

It's official - cyberbullying is now a criminal offence in New Zealand as the government passes a new bill. >>

Trends & Ideas

U.K.: Marketers concerned about keeping pace with marketing technology

The rapidly changing pace of the marketing industry has many professionals in the U.K. concerned about keeping up, according to a new report from Adobe. >>

Mobile Marketing

'Commuter Commerce' worth £9.3 billion each year

More evidence has emerged that 'commuter commerce' is an increasingly popular activity among consumers thanks to WiFi availability on public transport and faster mobile browsing speeds. >>

Ecommerce

Research uncovers ways in which Millennials 'game' e-commerce

New research uncovers the sneaky tricks Millennials employ online to get the best prices and discounts. >>

Internet

Study finds that 'data for discounts' consumer behavior is a fallacy

Trading data for discounts is not the primary reason consumers give up their personal data, according to a new study from the University of Pennsylvania. >>

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