Tuesday, August 21, 2018

Email Marketing

Study: Inbox placement up 5%

Marketers have made strides forward according to new data out from Return Path. For the first time in three years inbox placements are up, and by about 5% globally. >>

Loyalty Marketing

Study IDs three ways to increase shopper loyalty

It should come as no surprise to marketers or brands that building loyalty is key not only to their growth but to their survival. The problem is that many don't understand how to build loyalty. New research out from Valassis identifies ways merchants and brands can being building loyalty. >>

Email Marketing

Study finds email tops ROI for most marketers

Email remains key for marketers' ROI. That's the word from new Campaign Monitor data which found that email is topping other digital marketing efforts for more than half (59%) of marketers, but even though most marketers are finding the best results from email campaigns, the report finds they could be doing even more. >>

Search Marketing

Top 3 tips for a strong voice-assisted search strategy

Voice assistants continue to grow in popularity, both for home and business use. And it's increased use should change how marketers and merchants approach search marketing. Here are three tips to ensure your search marketing strategy is voice-optimized. >>

Blogs & Content

Study finds interest in alternative video rising

The interest in alternative video - content created by consumers, short-form videos, web series, etc - continues to grow. That is one of the key findings from Parks Associates new report which found that almost half of US households watch alternative video content on a monthly basis. >>

Search Marketing

Expert: Voice search setting up to change search marketing

There have been minor changes to algorithms, the addition of social media, and a focus on content, but for the most part search marketing has not changed much since it's creation. The advent of voice assistants - and voice-activated search - will change that, according to one expert. >>

Ecommerce

Study: B2B buyers pushing budgets online

B2B suppliers may want to make note of new Avionos data which suggests that while supply catalogs are still in use, more and more B2B purchases are being made online. According to researchers most (89%) B2B buyers are "making more purchases online" now compared to 2017. >>

Ecommerce

Survey: Repeat buyers key for BTS retailers

Next to the holiday shopping season, back-to-school is the best opportunity for retailers and online merchants to get their books into the black. And according to new data out from Bluecore, the BTS buying season is longer than ever. >>

Ecommerce

Reports ID trends to watch for small businesses

Two new reports out in the digital space underline to important small business trends: that of the rapid increase in the sale of small businesses, and the utilization of freelance employees by small business owners. >>

Ecommerce

Top 3 tips to prep for holiday retail

The calendar may have just turned over to August, but that doesn't mean there is plenty of time to prep holiday ad campaigns. In fact, according to one expert, now is the time to take aim at those campaigns by first looking at what worked and what didn't in 2017. Here are three tips to prep your business for the holiday season. >>

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