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Thursday, October 23, 2014

Social Marketing

Does Facebook really pose a threat to YouTube?

Does Facebook pose a threat to YouTube? Research from media analytics firm Socialbakers certainly seems to point in that direction. >>

Advertising

In a digital age Out of Home advertising memorable and complementary

Even the most digitally obsessed have down time and, when they're not glued to a device they take time to look around and absorb their surroundings. It's during that time, found a global research study, that Out of Home advertising plays a major role in driving consumer response and advertising. >>

Trends & Ideas

Adobe: More online TV watched on smartphones than tablets

Adobe's latest Video Benchmark Report reveals the hefty rise in online media streaming with smartphone overtaking tablets for the first time as the device on which to watch streaming content. >>

Mobile Marketing

Ad Roundup: Launches to increase mobile, social capabilities

The mobile and social spaces are heating up this month; three new product launches could set brands up to increase their mobile and social reach in time for the holiday season. >>

Advertising

Zendesk: Brand promoters talk less, detractors talk more

Brand promoters and detractors are almost equally as likely interact with brands via social media or websites, but according to new research out from Zendesk brand promoters will talk less than detractors. The data shows promoters are most likely to write messages like 'you're the best' while detractors are more likely to leave long and detailed messages or comments about the brand. >>

Ecommerce

Spending up but enthusiasm down for Halloween celebrations in the UK

Spending on Halloween may be up in the UK, but research from Webloyalty found that celebrating the spooky occasion isn't as popular among Brits as it once was, and half of those surveyed won't even be answering the door to trick or treaters. >>

Ecommerce

Study: Santa's Using SaaS

Confident online shoppers are prepared to leave their online orders until just days before Christmas, according to new research from Saas shipping, tracking and systems integration platform provider NetDespatch, which means retailers need to optimize their delivery processes. >>

Ecommerce

Brits have financial concerns in the run up to Christmas

As Autumnal nights draw in across the UK thoughts are already turning to the festive season. In a bid to keep on top of their finances, many Brits have already started their holiday shopping, according to a recent survey from VoucherCodes.co.uk, and retailers can help spread the financial burden by offering early deals and discounts. >>

Advertising

Top 3 tips to create a solid cross-device strategy

There are two main goals of a cross-channel approach: to recognize the same people as they engage with social media, video, display and mobile ads from screen to screen to screen and to use the information from the interactions on any one screen, in real-time, to improve the interactions on all other screens. Achieving these goals will improve advertising results, eliminate waste, decrease advertising costs and drive greater return on ad spend. >>

Advertising

Ad Roundup: Mobile video and retargeting solutions

Mobile continues to be a heavy hitter, and two releases should help brands better utilize their mobile presence. >>

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