Top 3 tips to improve personalization

For many marketers personalization tends to be less personal and more repetitious, and that can be a death knell for campaigns. While campaigns do need some bit of repetition, the personalization factor cannot be ignored and shouldn't be given up for the sake of serving the same ad to a shopper for the second - or third - time. We asked an expert to explain how brands can better personalize without the repetition factor coming in to play. >>

Ecommerce

Study: B2B buyers aren't loyal, that's why brands need sales people

While the role of salesperson in the retail space has dwindled to be that of a checkout person rather than actual sales, the role of salesperson in the B2B space remains one of customer service, and helping businesses find the tools they need for success. And that is why, according to one expert, brands need to keep that B2B salesperson role filled. >>

Mobile Marketing

Brands: Why mobile needs to be higher on your radar

New data out from Digital Turbine finds that 2 in 3 consumers are looking for better mobile content options as push notifications aren't always sending the most relevant information. Their new report further found that about 25% of mobile users open their devices without a specific destination - email, game, browser, or app - in mind. All this, says one expert, is a reason for brands to renew their focus on just what they're serving in the mobile space. >>

Advertising

Adobe: Travel showing recovery signs

Since the COVID-19 pandemic began travel brands from cruise ships and airlines to small mom-and-pop travel agencies have been some of the hardest hit as people sheltered-in-place at home. But, according to new Adobe data, the travel sector is beginning to see the first signs of recovery as businesses around the world begin reopening physical stores. >>

Ecommerce

Instacart surpasses Walmart's online grocery share, here's how others can follow

Since the COVID-19 pandemic began a growing number of consumers have turned to online shopping not just for clothing or niche items but for everyday necessities - groceries, packaged goods, and health/beauty items. According to one new report, since the pandemic began Instacart's online shopping hub blew past Walmart's market share. Does this foretell a change in the ecommerce weather? >>

Ecommerce

3 Ways Covid-19 Will Change CX

The customer experience is an ever-evolving point of contact for many brands, and the Covid-19 pandemic has made yet another strategy adjustment necessary. Here are three ways the customer experience will change in the coming month - and how brands can prepare for another pivot. >>

Ecommerce

How to improve ecommerce conversions

By the end of 2021 ecommerce is expected to hit the $120 billion mark, but there remains room for improvement. According to a recent WEVO survey 78% of marketers are not satisfied with digital conversion rates and that 7 in 8 attempts to improve conversion rates fail. Here's how merchants and brands can improve online conversion rates. >>

Ecommerce

Study: Current toolsets ineffective for CX

The push of consumers into more digital commerce isn't only effecting checkouts and shipping, it is effecting the overall customer experience. That, according to new data out from LogMeIn. Researchers found that most respondents plan to increase their CX tech investments over the next year. >>

Ecommerce

How to re-open businesses without sacrificing safety or service

As states, counties and cities begin to "re-open" for business, businesses have their eyes towards balancing the safety of their customers and employees, with maximizing profits and transactions to make-up for lost time. Businesses want to know the best way to ramp up operations without running afoul of CDC guidelines and best practices to limit any potential liability for Coronavirus exposure.  >>

Advertising

Study: Email deliverability key to brand revenue

Email continues to be an important part of overall strategy, but the struggles to ensure the right people are getting these messages remain. This is a key takeaway from the new Email Deliverability 2020: A Journey to the Inbox study out from Validity. >>