Friday, January 30, 2015

Advertising

Study: Dirty Data a problem for marketers

There is a new danger in the online space, marketers, and it may be in your data silos even now. Dirty data, or data that has been compromised in some way, is becoming a big problem for brands. In fact, according to new data out from Integrate about 40% of data generated for B2B brands may be 'dirty'. >>

Research

Top 3 things consumers really want from brands

Consumers want things - new jeans, a new computer, someone to clean their home - from brands, right? Yes. And no. According to new data out from MindShare consumers do want 'things' but they also want...more. Here are MindShare's top 3 things consumers want from brands. >>

Social Marketing

Surveys: Why social, mobile might rule the Super Bowl

Social media may do as much for brands during the upcoming Super Bowl as the actual ads on television. That, according to two surveys, because while fans will be watching they will not 'only' watch the game on television. >>

Advertising

How new data collection techniques may impact your business

Gathering not only data about where traffic originates or which products are purchased online, but data based on customer feedback and the entire purchase funnel may be a big influencer for brands in 2015. One expert explains. >>

Advertising

Digital Roundup: Free and freemium models launched

Three new releases into the online space should give marketers a hand - without putting a price on the tools. Here are the details. >>

Internet

Banking industry figures show silver surfers avid users of Internet, mobile banking

Online banking is not just for the young. New figures published by the British Bankers' Association reveal that almost 2.3 million customers aged between 70 and over 100 years old now use Internet banking and the oldest customer to have downloaded a banking app is 108. >>

Ecommerce

Top 3 holiday trends than will impact 2015

The 2014 holiday season may seem far removed from the last week in January, but there are takeaways from what happened with shoppers and brands than could impact how brands fare throughout 2015 and into the next holiday shopping season. >>

Ecommerce

Valentine's Surveys: What couples are looking

Valentine's Day is only a couple of weeks away and while most of us haven't started shopping for the romantic holiday, new surveys out from Ebates and Offers indicate how retailers might make the most of holiday spending. The data is especially important because, according to Ebates, most (95%) of Americans will exchange gifts on the holiday. >>

Internet

Shareholic: Facebook now accounts for 25% of social referrals

Consumer reliance on social media to drive online traffic has increased significantly, according to new data released by content discovery experts Shareholic. >>

Advertising

Brand Keys predicts Super Bowl winners, losers

Wondering if the New England Patriots or the Seattle Seahawks will come out on top in Super Bowl XLIX? Well, we aren't going to posit an answer on that, but one expert is chiming in on who the winners and losers - in the Super Bowl ad game might be. >>

More stories >>