Thursday, May 4, 2017

Trends & Ideas

Biometric authentication drivers higher trust among mobile banking customers

New research from biotechnology security firm EyeVerify reveals that consumers are onboard with biometrics and, by embracing such authentication methods, brands can grow consumer trust, engagement, and loyalty. >>

Ecommerce

Expert: Fall maintenance preps for Black Friday

While the summer months should be used to look into ways a website is not ready for the rush of holiday shoppers, the autumn months are a time to make a few last minute tweaks to prep for the big rush. One expert explains how to use the fall months to prep for the holiday rush >>

Social Marketing

What brands need to know about the Instagram influencer platform

Last month, engage:BDR launched Iconic Research, an Instagram Influencer geared toward helping brands make better connections on the image-based social network. Through the platform, marketers can find relevant influencers using Instagram, and from there better plan campaigns on the social network. >>

Search Marketing

Top 4 tips to get more from AdWords

Google AdWords have been a part of digital marketing for more than a decade, and yet many small businesses continue to struggle with the best way to use this tool. We asked Manta CEO John Swanciger to weigh in; here are his top 4 tips. >>

Advertising

Ad Roundup: AdRoll, zvelo, Infogroup releases

In today's advertising roundup, two new tools have been released into the digital space that should help brands better manage traffic and campaigns; and a new partnership is geared toward increasing market share. >>

Ecommerce

Reports: Ecommerce key for Mother's Day shoppers

This Mother's Day, look for about one-third to sales to come via digital channels. That's the word from the National Retail Federation, which is forecasting that overall sales for Mother's Day will surpass the $20 billion threshold. >>

Research

Expert IDs ways bosses can manage employee stress

Stress can turn a workplace filled with camaraderie into a death spiral of annoyance, anger, and fear quickly. And, while bosses necessarily to blame for the stress placed on employees, there are things a workplace manager - and even the CEO - can do to deal with workplace stress. >>

Trends & Ideas

Tech: Adobe report names newest travel disruptors

Adobe Digital's recent report highlights the most recent travel industry disruptors and travelers' eagerness to embrace the new trends. >>

Research

Data breach investigations report shows 50% rise in ransomware attacks

Ransomware, cyberespionage and pretexting are on the increase, according to Verizon's latest Data Breach Investigations Report, with small businesses the most-targeted. >>

Ecommerce

Peak periods remain a struggle for online retailers' tech infrastructure

Peak holiday periods such as Easter, Black Friday, Cyber Monday and post-Christmas sales represent billions in revenue to retailers in the UK. However, new research from cloud and managed hosting firm Cogeco Peer 1 found that four in ten UK retailers continue to experience downtime during such peaks. >>

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