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Friday, December 13, 2013
Today, mobile devices are an integral part of the consumer travel experience, according to new research released by mobile ad network Tapjoy that delves into the mobile habits of holiday travelers. >>
New research reveals that, among active social media users, recommendations and product reviews on Facebook are more trusted and acted upon than any other online destination including other social media outlets and retail websites. >>
A new survey carried out by the Internet Advertising Bureau UK and research agency Work reveals a large number of UK media agencies claim new budgets are being allocated for mobile. >>
An online ad buying and creation company has conducted side-by-side comparisons of Google's template-driven ads with custom ads created through their own ad platform. The results are revealing. >>
When it comes to online performance, websites are sometimes the culprits for disengaged or frustrated shoppers. Too-long checkouts and faulty landing pages are the tip of the iceberg. One expert shares his top five elements that brands should test for performance. >>
The 2013 holiday shopping season is burning right along with a few $1 billion shopping days already in the books. According to data from MarketLive, the retailers on their platform are seeing 32% more revenue, 17% more visits and 2.4% higher conversion rates. >>
A new survey by experience analytics firm ClickFox reveals that most negative shopping experiences happen in-store on the sales floor, another reason why over half of consumers are turning to the Internet to shop during the festive season. >>
Many online ads are often irrelevant to a customer and typically don't display a clear call to action. In fact, according to a study on banner blindness from Infolinks, only 2.8 percent of respondents said an online ad was relevant to them. Online ads need to preempt needs but also increasingly need to disrupt the typical display ad. >>
Two new reports, one focused on digital ads and another on the social space, underline the importance of a personal touch in the online space. >>
In the middle of the 2013 holiday rush, most retailers and marketers are focused on campaign performance and getting shoppers in the door. But, in the middle of the rush, brands need to also be thinking of the New Year - and how performance over the holidays might impact 2014's bottom line. >>
More stories >>
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