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Saturday, May 30, 2015

Advertising

Ad Roundup: New tools to track, serve ads

In today's advertising roundup: three new releases to help brands better optimize their ad spend while ensuring campaigns are seen by customers. >>

Advertising

How to maximize your content marketing strategy

Content marketing is all about brand engagement and connecting with consumers, whereas many forms of traditional advertising promote products, deals or promotions. The latter is much more of a one-dimensional approach, says one expert. >>

Ecommerce

Ecommerce Roundup: Payment solutions and an email idea

In today's ecommerce roundup, a new payment solution for retailers both online and via mobile, and an email solution that helped a major fashion brand increased their customer base by 500%. >>

Ecommerce

How for-profits can capitalize with non-profit strategy

Usually non-profit corporations have different strategies to reach donors than for-profit brands have to reach consumers. But, according to one expert, there are places these strategies can match up. >>

Ecommerce

Study IDs most important shopper for retailers

There are many different kinds of shoppers but only one is changing the face of retail. That's the takeaway from new data out from Texas A&M, Retail TouchPoints and CashStar. These shoppers are loyal, informed and ready to tell their friends about brands. >>

Mobile Marketing

Study: Consumers text for customer support

Consumers are turning to social media, email and online chat for customer support, but one new report indicates they're also turning back to something: texting. According to new data out from OpenMarket and Zipwhip mobile messaging is becoming a go-to for consumers, even if they don't know that a business supports customer service via text. >>

Mobile Marketing

Study IDs what Apple Watch users are really up to

It's been on store shelves for just over a month, but even before it realeased pundits touted the Apple Watch as a game-changer for publishers and marketers. MBLM studied users through the first month of release to see what they are really doing with their watches. >>

Ecommerce

Top 3 tips for better triggered emails

Triggered emails are not new in the email strategy department, but many email marketers are still not using triggered emails. One expert offers his top 3 tips for a solid triggered email strategy. >>

Ecommerce

Study: Look for more gift cards this summer

Gift cards continue to show their popularity. That is the takeaway from a new report out from The Retail Gift Card Association (RCGA). According to the report retailers will see more gift card buying and redemption through the remainder of Spring and into Summer. >>

Email Marketing

Top 3 tips to make your email 'Pitch Perfect'

'Pitch Perfect' is coming on strong at the box office, and that has us wondering: how can brands make their marketing messages as perfect as the movie's pitch? Campaigner offers their top 3 tips to perfect branded email campaigns. >>

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