RSS feed Get our RSS feed

News by Topic


Sunday, February 14, 2016

Mobile Marketing

Top 3 annoyances for mobile shoppers

While mobile shopping is definitely on the rise around the world, there are still some hiccups in that arena. According to new data from Bizrate Insights, a division of Connexity, shoppers want mobile to be fast and simple. Here are their top 3 issues with m:commerce. >>

Research

Study: Black Millennials betting on themselves

Several studies have shown that Millennials, as a whole, approach work differently than Gen X or Y or even Boomers. But, one new study takes this one step further: according to researchers African-American Millennials want to work for themselves. >>

Advertising

Top 3 tips to take Valentine's strategies year-round

Valentine's Day is less than forty-eight hours away, but the strategy used to engage consumers for the holiday doesn't have to be over. Interactions Marketing has released a string of tips geared toward Valentine's engagement, but the tips could also be used year-round. Here are three of our favorites: >>

Internet

No age limit to looking for love online

With Valentine's Day on the horizon, the Pew Research Center has released findings of a survey into just how many people now look to online dating or mobile apps to find the perfect partner. >>

Research

Goodbye second-screening, hello switch-screening

It may be the biggest screen in the living room, but its dominance is waning, according to new research from the Internet Advertising Bureau. >>

Email Marketing

Less than one-third of emails opened on desktop last year

Less than a third of email was opened on desktop in 2015, according to the latest full-year version of Movable Ink's U.S. Consumer Device Preference report. >>

Advertising

Ad Roundup: Platforms for sales, ecommerce

In today's advertising roundup, a trio of releases that should help brands and sales people connect with consumers. >>

Email Marketing

Top 3 tips to get more from email on Valentine's campaigns

On average, people are expected to spend about $140 on Valentine's Day - flowers, candy, dinner out. According to one expert, there are three things brands can do to get more from their Valentine's email campaigns. >>

Ecommerce

Platform promises to connect marketers, consumers

Elite SEM has launched the Shopping and Feed Division, a new space that is set up to connect brands and marketers with in-market consumers. The platform manages brands' comparison shopping engines, Google and Bing Shopping spaces and data feeds. >>

Mobile Marketing

Mobile app shoppers generate more revenue than mobile website and desktop shoppers

New data from ecommerce cloud platform Poq reveals that those shopping via a mobile app generate a lot more revenue for retailers than those shopping from mobile websites or desktop. >>

More stories >>