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Thursday, February 23, 2017

Social Marketing

Report IDs differences in how people use social

It is a fact that nearly every demographic is now represented on social media, the ways that the different demographics engage with brands in the social space is quite different. New data out from Sprout Social explains these differences. >>

Advertising

Ad Roundup: Platform expansions and a partnership

In today's advertising roundup, three announcements that could help mobile and digital brands better connect with shoppers. >>

Advertising

Survey: Hispanic SMBs show strong optimism

Small businesses across the US have polled with strong optimism over the past year, but new data out from Bank of America indicates that Hispanic small business owners are more optimistic than those from other demographics. They do, however have their concerns about the future. >>

Advertising

Ad Roundup: Partnership, integration to bring brands more

In today's advertising roundup, a partnership agreement, and an integration announcement which should each help brands better target and engage their customers. >>

Advertising

Report: Super Bowl ads drove traffic into stores

New data out from location intelligence hub Cuebiq, and analytics firm Jumpshot indicates those Super Bowl ads weren't just driving up viewers during the game. Researchers found that traffic into brick-and-mortar stores increased the week following the ads placed in Super Bowl LI. >>

Ecommerce

Top tips to reduce involuntary churn

Renewal and retention are two keys to subscription service success, but these two areas can also hold cause for concern, especially when consumers find a reason not to renew. One expert shares his top tips to reduce involuntary churn. >>

Trends & Ideas

Smart Glasses that look like regular specs will invigorate market

If you thought the stalled attempt to get consumers on board with Smart Glasses in 2016 was the last you had heard of the technology for a while, think again. A new study from Juniper Research has identified Smart Glasses as the highest growth sector of the consumer wearables segment over the next five years. >>

Loyalty Marketing

Less than 1 in 5 CRM managers feel they contribute to business revenues

Less than one in five customer relationship management (CRM) managers believe their work was clearly contributing to company revenues, according to new research released by marketing tech provider Wiraya. >>

Ecommerce

Forecast: Retail to show steady growth through 2017

Although overall retail sales increased less than 1% in January 2017, experts at the National Retail Federation believe retail will show steady growth throughout the year. Researchers suggest retail will show between 3% and 4% growth YoY. >>

Email Marketing

Report: Mobile CTOs down YoY

More good news for mobile - according to new data out from Yes Lifecycle Marketing, mobile click-to-open (CTO) rates are down nearly 15% between Q4 2015 and Q4 2016; CTOs were also down more than 12% quarter to quarter. >>

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