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Monday, February 20, 2017

Social Marketing

61% of brand content on Snapchat is video

Snapchat is becoming one of the leading brand engagement channels, according to the latest research from Snaplytics, and the social network's audience isn't limited to the very young. >>

Ecommerce

Survey: Trust influences more consumers to share information

New data out from Janrain pinpoints what brands need to be doing in order to get consumers to share information - up to and including registering for a newsletter list or item preferences. >>

Email Marketing

Expert: Travel next up for programmatic direct

Travel could be the next big vertical for programmatic direct mail. One expert explains. >>

Ecommerce

Expert: How to reduce involuntary churn

While the subscription space is showing strong growth, there are a few issues for which brands need to prepare. One is involuntary churn; one expert weighs in on how to combat it. >>

Advertising

170% rise in ad requests containing location data

When independent global mobile ad exchange Inneractive analysed 2016 mobile ad traffic, they uncovered a massive rise in ad requests containing location data. >>

Trends & Ideas

Brexit, Trump leave marketers skittish about targeting

Brexit and the U.S. presidential election have made many marketers pause for thought. Do they really know their audiences? >>

Email Marketing

Email analysis reveals extent of email attacks on businesses

Two-thirds of organizations globally believe cybercrime will negatively impact their business this year, according to new research from Mimecast which reveals the extent of holes in email security. >>

Ecommerce

Report IDs the next big tech products

We're just over a month into 2017, but technology isn't slowing down. From fun gadgets to the best working tech, First Insights identifies which products will be pushing consumer interest over the next few months. >>

Ecommerce

Brands: How to prep for the subscription economy

Shoppers around the globe are signing up for new subscription services - everything from food to monthly beauty regimens. An expert with Digital River identifies how brands can prepare their products or services for the subscription economy. >>

Research

Expert: What Buffett's Walmart sale means

This week investor Warren Buffett of Berkshire Hathaway sold off almost $1 billion in Walmart stocks; he then pushed his investment capital into airlines, Apple, and other options. What does this mean to the big picture of retail? >>

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