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Tuesday, September 1, 2015

Ecommerce

Black Friday UK predicted to break £1bn in online sales

Consumer spending prediction silly-season is here, and this year I'm kicking off with Black Friday in the U.K. which, according to digital consultancy Salmon, will see online sales break £1bn for the first time. >>

Mobile Marketing

Smaato: Spending on mobile web ads soars

Ignore the mobile web in favor of apps at your peril. According to mobile publisher and app developer ad platform Smaato, use of the mobile web is soaring. >>

Loyalty Marketing

Study: What consumers really want from loyalty programs

The takeaway from a new Excentus report is simple: consumers want rewards programs that will impact them financially in the short-term, not at a vague spot in the future. According to researchers rewards programs that impact household budgets are making a strong run in the consumer sector. >>

Email Marketing

Top 4 Tips to Manage Relationship Between Developers, Marketers

According to Forrester Research brands will spend upwards of $3 billion on email marketing services by the end of this decade. While engaging content is crucial, one expert says the biggest challenge could be the brand's management of the development and marketing teams. >>

Email Marketing

Android steadily catching up Apple on opens and clicks in E.U.

Research from email delivery platform SendGrid shows open and click rates for Apple have stagnated across Europe while Android sees healthy growth. >>

Ecommerce

Survey suggests increasing interest in e-gifts

With the holiday season fast approaching, retailers can strengthen their gift card offerings by incorporating e-gift elements, according to new research from shopper marketing firm Blackhawk Network. >>

Search Marketing

Referral key way in which marketers find SEO services

How do you go about finding a SEO company? According to a recent survey by Clutch, referrals are the most popular route, but not always the best. >>

Social Marketing

Social Roundup: Rolling out for Instagram

Instagram is rolling out their new ads platform and several mobile platforms have been granted early access. The Instagram Ads API includes software and tools to purchase and manage social media campaigns within the social network. >>

Research

Brands: How to engage Millennials in your work force

More Millennials join the work force every day, but these workers aren't like Gen X-ers and are quite disparate from Boomers. So, how can an employer engage these workers and make them want to create a career instead of a job? >>

Ecommerce

Top 3 tips to monetize traffic

Monetizing traffic is always confusing. How do businesses engage the people landing on their pages without overloading them with information or providing so little that they immediately click away? One expert offers his top 3 tips to better monetize traffic. >>

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