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Wednesday, April 23, 2014

Ecommerce

Gigya: Facebook winning for logins

Social login continues to gain ground with consumers who don't want to remember one more password or create one more profile just to buy a pair of socks online. And it will likely surprise no one who is winning: Facebook. >>

Ecommerce

Community Q&A: Do you need it? And how to use it

Online retailers are constantly looking for better, more intimate ways to engage and communicate with their customers. One new trend is to offer up Q&A pages to answer some questions or offer product details, but is it right for your business? >>

Ecommerce

Study: SMBs bride personal achievement over money

Small business owners have a lot of pride in their stores or businesses, but work isn't the only thing they're thinking about. According to a new study from computer brand Dell and Manta personal achievement out-ranks money for most SMBs. >>

Social Marketing

DMA (UK) poll reveals most 'marketing friendly' social network

A recent poll of social media marketers conducted by the Direct Marketing Association (DMA) has revealed which social platform marketers believe to be the most 'marketing friendly'. >>

Social Marketing

LinkedIn: 300 million connected, 3 billion to go

Since the end of 2013, LinkedIn has added 23 million more members to its professional social network, bringing its total number of members to a milestone 300 million of which a third are in the U.S. >>

Search Marketing

Kenshoo: Paid search continues double-digit yearly growth

While paid search continues to account for the lion's share of digital marketing investment, Kenshoo's latest quarterly study shows how social ad spending is increasing at a faster rate year-on-year. >>

Social Marketing

New platform uses social components to increase engagement

People are spending more time on social networks, but while many businesses are also in the social space they may not be taking full advantage of what social networking has to offer. A new platform, from Fanhub, uses social tools to increase small businesses reach into the real world. >>

Advertising

How Facebook, AdWords can work together

Facebook has been taking a beating recently about attribution, the worth of ads placed on the site and the change in algorithms that has some businesses seeing little return even on status updates. But one expert advises brands not to give up on social and instead to look at it differently. >>

Social Marketing

Study: Tuesday/Thursday are best days for sharing

Think social media followers share just as many brand offers on Mondays as, say Thursdays? Think again. According to new data out from Extole Tuesdays and Thursdays outrank all other days for sharing, but Monday is still a day retailers don't want to miss. >>

Ecommerce

Survey: Bitcoin making more waves

Bitcoin is still fairly unknown to the bulk of consumers, but it is gaining ground. That is the takeaway from a new survey out which indicates nearly half of consumers now at least know about Bitcoin. . .even if they haven't used it yet. >>

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