Thursday, June 21, 2018

Blogs & Content

Study: 40% using phones for video capture

How consumers are using their smartphones is always of interest to marketers, but how consumers aren't using them can be just as interesting. For example, one new study finds mobile video capture is quickly gaining traction on traditional video capture, but that consumers' main drawback is storage space. And, that consumers aren't regularly backing up mobile devices - or their content. >>

Report: Apple Pay failing to engage merchants

While mobile payments may be on the increase, the specific mobile payment Apple Pay isn't on the up. That is a key takeaway from new Kount data which found that so far in 2018 merchants accepting Apple Pay have decreased from 48% to 35%. >>

Email Marketing

Study: Push notifications + Email = App Engagement

For mobile marketers, increased app engagement can be directly linked to a combination of push notifications and email messaging. That's the word from new data which shows this combination pushes app engagement 3X higher. >>

Blogs & Content

Expert: Why free isn't free and how publishers can educate consumers

Facebook is rumored to be considering a paid subscription for the world's largest social network, a move that would allow social network users to avoid all the ads that clutter newsfeeds. While this move may be celebrated by consumers, it won't be appreciated by advertisers, and that is why, according to one expert, marketers need to do a better job of explaining now how free isn't always free in the digital space. >>

Ecommerce

Study: Future of Retail is choice

New data out this week indicates that shoppers are more inclined than ever to buy online, but it isn't just the convenience of e-shopping that appeals to many consumers. Choice also tops the list, and the ability to shop from anywhere at any time. >>

Email Marketing

Report: Smartphones driving email orders

Smartphones are key for purchases driven by email campaigns. That's the word from new Yes Lifecycle Marketing data which finds that smartphones are down driving about half of all email-driven orders. Smartphones are also responsible for nearly one-third (35%) of all email-driven revenue, making mobile compatibility more important than ever for merchants and marketers. >>

Social Marketing

Expert: What businesses need to understand about hashtags

When it comes to social media, consumers love hashtags. The problem, for brands, is that in many cases consumers are more apt to use a brand's hashtags than a brand's handle, making it harder for other consumers to find the actual brand. One expert explains how brands can better use their handles - and their hashtags. >>

Loyalty Marketing

Survey: Consumers find rewards programs "broken"

While many consumers continue to sign up for rewards programs from their favorite merchants and restaurants, nearly half (43%) say there are too many restrictions put in place as to where or when or how rewards can actually be redeemed. >>

Email Marketing

Expert: Why email will continue to be key for marketers

Both Gmail and Yahoo have announced upgrades to their mail platforms recently, with most of the updates being made with consumers in mind. However, happier customer can equate to better email campaign performance. We asked a digital expert how these changes might impact marketers moving forward. >>

Advertising

Study: Connected TVs, data driving video

In the video space, connected televisions and the adoption of data-driven video are driving adoption. That's the word from Innovid's new report, which shows that consumers are more engaged with data-driven video content than campaigns that aren't targeted. >>

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