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Thursday, October 17, 2019

Mobile Marketing

Study finds phone addiction real, loyalty moving mobile

Consumers the world over are more attached to their phone every day. To the point that, according to one report, more than half of people will reach for a phone first thing in the morning, even before speaking to another person. This addiction to and reliance upon phones is changing how consumers behave and should also change the approach of businesses and merchants. >>

Advertising

Study IDs disconnect between retailers, consumers over data

Concerns about data privacy are high in the minds of both consumers and businesses, but there is a disconnect between the two over just how data can or should be collected, stored, and used. That's a key takeaway from new data out from Deloitte. >>

Ecommerce

Top 3 Tips to retargeting success in Q4

Just over a month away from America's Black Friday, the unofficial kick-off to the holiday season, but there is still time for merchants and brands to set themselves up for success. Here's how brands can better use retargeting and reengagement strategies to build a stronger Q4. >>

Advertising

Expert IDs how brands can prep for success in 2020

Campaign measurement options change all the time, and the right tools can mean the difference in a campaign's success. How can businesses set up for a profitable 2020? We asked a digital expert to weigh in with her top three tips to prep for the new year. >>




Internet

How businesses can employ better hiring practices to increase customer satisfaction

Over the next 10 years one research report suggests that at least 400 million jobs will become automated. While this automation can be a good thing - AI has been shown to improve ad targeting, for example - there are some jobs that need a human touch. Here's how brands can ensure they're employing the right people for their jobs. >>

Advertising

Vibenomics launching audio OOH marketplace

Vibenomics, a cloud-based managed service provider of audio experience solutions to location-based businesses and connected cities, recently announced it has launched an audio out-of-home (OOH) advertising marketplace enabling brands to reach a national audience of nearly 150 million or target any combination of 4000 individual locations. You don't hear much about audio-based advertising these days, so I asked Paul Brenner, Vibenomics' Chief Strategy Officer (who will run the ad marketplace) what is going on in the space: >>

Internet

How businesses can prep for more automation

From self-driving cars - and not just on campy television shows - to AI-powered bots that target ads to consumers, there is tech for just about everything in the modern world. The problem with tech, though, is the lack of a human point of content for many. >>

Ecommerce

Holiday forecasts suggest retail could bump past $727b

This year, holiday retail could surpass the $727 billion mark and may even reach $730 billion. that's the word from the National Retail Federations holiday shopping forecast; the increase would be about a 4% increase over 2018 numbers. >>

Blogs & Content

Brands increasing investments in content

Look for more businesses to increase their investments in content development. That is a key takeaway from new Episerver data which shows that 82% of B2B brands will increase their content marketing spending in 2020. >>

Internet

Americans need to up their password game

Cybersecurity month is in full swing and new data out from The Harris Poll and Google notes that Americans aren't always doing their part to protect their information, and it's all because of password issues. According to the poll about 40% of Americans have suffered because of an online security breach (4 in 10) and nearly half of those have lost money because of a breach, and only 45% say they would change a password because of a data breach. >>

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