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Thursday, October 27, 2016

Trends & Ideas

Nielsen research reveals countries least likely to embrace mobile-only banking

Brits and Kiwis just can't let go of physical bank branches and are among the countries least likely in the world to embrace mobile-only banking, according to new global research from Nielsen. >>

Mobile Marketing

Mobile use in restaurants - tolerable or taboo?

A UK smartphone retailer urges restaurants to embrace the trend of mobile use in restaurants to increase customer engagement and, potentially, revenue. However, not everyone is keen and not every restaurant is a suitable environment. >>

Email Marketing

Study: Shoppers want email contact

When it comes to engaging with digital shoppers, brands might want to take a harder look at email options. That, according to new data from Bluecore which indicates that more than half of shoppers want brands to email discounts, product information, and other promotions. >>


New eBay ad targeting tool knows what mood a shopper is in

eBay is focusing ad efforts on helping shoppers to buy rather than on selling with a new tool that identifies what sort of mood a shopper is in. >>


Ad Roundup: Data key to new launches

Two new releases into the digital space are using artificial intelligence to help brands control costs while creating a better experience for shoppers. >>

Blogs & Content

Top 3 tips to improve travel marketing strategy

With more travel-bound consumers using mobile devices to research destinations, buy tickets, and check-in to their airlines or rental cars, it is very important for travel brands to personalize the content on their site. Here are three tips to do so. >>

Email Marketing

Millennials embrace marketing emails via mobile

Millennials in the U.S. are becoming more tolerant of marketing emails, reveals a new study from marketing technology firm Mapp Digital, and prefer email over other marketing channels. >>

Social Marketing

Video posts overtake photo posts by brands on Facebook

New research from Quintly reveals that Facebook continues to show growth in terms of fan acquisition, that the number of posts posted by brands is falling, and that video posts now outnumber photo posts among the top 30 brands on Facebook. >>

Email Marketing

Two-thirds of customers feel undervalued by providers

Many customers are turning to new providers for energy, insurance, banking or mobile because they feel they are receiving worse benefits than new customers. >>


Reports ID hot trends for Halloween

With under a week until Halloween, families are loading grocery carts with last minute candy and costumes. Two reports break down what stores can expect from these shoppers. >>

More stories >>