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Wednesday, April 16, 2014
Twitter's 'dark pool' could be as much as 44% of account holders, according to recent statistics reported by Twopcharts. >>
A new report indicates travel sites may not be connecting well with in-market consumers - and the reason could be a lack of analytics. While online travel hubs are hotspots for many travelers the new report indicates while specific travel sites - like airlines - lag behind. >>
Mobile technology gives customers the power to choose how and when to interact and transact with brands, a trend that shows no signs of slowing down. It is also giving brands the ability to maintain an engaged customer base, especially for loyalty programs. >>
Small business owners may not be making the most of Tax Day here in the US. That is, according to a recent 99Designs survey which found upwards of one-quarter didn't know they could deduct marketing expenses from their taxes. >>
A woeful lack of training in marketing performance and ROI within marketing qualifications, coupled with marketers entering the profession with no formal marketing qualification, has led to many being unable to properly demonstrate to top management the business effectiveness of their marketing spending, campaigns and activities. >>
Businesses that do not recognize the increasing numbers of older Boomers and Seniors that are involved in mobile shopping are missing out on a growing demographic that wields huge purchasing power, according to a recent survey from the Local Search Association conducted by Thrive Analytics. >>
With so many consumers in the social space brands need to be there, too, right? Yes, and no, according to one expert who says that while a social network presence may be of benefit for many brands, paying for social advertising is likely not. >>
Most Ecommerce brands know a thorough website experience is key to engagement, but in some cases that experience is dragging brands down. >>
European shoppers' purchasing behavior is significantly swayed by their use of mobile devices in-store, according to new research released by performance marketing firm Tradedoubler. Similar research reveals that shoppers want retailers to provide them with a 'useful' app to boost the in-store experience. >>
New data from SocialBakers reveals that, no matter how big or small a brand's following is on Facebook, their best posts are those that include a photo. Similar research by Twitter reveal the same can be said of Tweets. >>
More stories >>
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