Sunday, August 20, 2017

Ecommerce

BTS spend up 6%

Back to School spending is up about 6% YoY, and that could be a good sign for the upcoming holiday shopping season. New data out from Brand Keys notes that thus far BTS spending has topped the $716 per family mark, about 6% higher than 2016 numbers. >>

Internet

Top 3 tips to move SMB comms to the cloud

Moving different areas of business to the cloud is nothing new, but successfully moving areas like communications into the cloud can be challenging. Here are three tips to start the journey. >>

Ecommerce

Survey: Product images key to conversion

Skimping on the quality of product images may be killing conversions. That's a key takeaway from Splashlight data, which found that about half of US consumers rank high quality images as key to their purchasing decisions. >>

Ecommerce

Trends to watch in B2B ecommerce

While B2B digital commerce continues to grow, it still lags behind B2C digital commerce. However, B2B is making some strong strides forward. Here are trends B2B brands should watch. >>

Loyalty Marketing

SMBs key in on loyalty

For small business owners, loyalty is the key, not only in building a customer base but in doing business with others. >>

Ecommerce

Malware hampering ecommerce experience

Heading into the busy holiday shopping season, retailers may have to fight not only competitors but malware. That's the word from Namogoo, whose recent study found that up to 25% of ecommerce journeys are hampered by malware infections. >>

Social Marketing

How to capitalize on social video formats

Video continues to be an integral part of brands' online presence and reach, and social is a huge part of the growth cycle. Here's how brands can capitalize on social video trends. >>

Advertising

Forecast: Content marketing revs to show strong increases

Based on 2016 numbers and the first half of 2017, PQ Media expects content marketing revenue to see continued strong growth. Content marketing revenues reached $28 billion, and for the first half of the year, increased another 14%. >>

Email Marketing

Study finds inbox placement still a struggle

While most email marketers have keyed in on the importance of subject lines, clickable links, and engaging content, new data from Return Path indicates that may not be enough because emails aren't landing in the inbox. Their data shows a full 20% of global, commercial emails are landing in junk/spam folders rather than the inbox. >>

Advertising

Survey IDs time as key to follow-up fail

Manual data entry is killing brands' ability to follow up with leads. That is a key takeaway from Certain data, which found that most (73%) are still using manual data entry to collect customer data at live events. >>

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