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Beyond Marketing
Tuesday, July 29, 2014
Forecast: More to invest in multi-screen ads
About three-quarters of ad agencies are already investing in multi-screen advertising, but a new forecast out from Jivox indicates multi-screen is about to go even higher. According to a new survey from Jivox 90% of those advertisers plan to increase mobile spending this year; 70% say they'll invest more ad dollars specifically into multi-screen campaigns. >>
Forrester: Mobile social users more engaged, share more
A new Forrester study reveals that people that access social networking sites such as Facebook are far more likely to engage with a company's content on that site than desktop users. >>
Top 3 tips for SMBs using webinars
Webinars are moving out of the training sector and moving into the ad sector, with savvy businesses - both large and small - implementing them as part of larger, on-going campaigns. For example, brands can use the webinar primarily for lead generation purposes, then use different methods (or subsequent webinars) to nurture those leads and move them down the sales funnel. >>
Air passengers demand constant connectivity and fast in-flight Wi-Fi
People today are accustomed to easy access to Wi-Fi even when out and about in public. New research from Honeywell Aerospace finds that those expectations have expanded to include when travelers are airborne. >>
Power Users + Loyal Users = App Stickiness
Not all apps have the same rate of engagement and loyalty, as a new study from analytics and mobile marketing company Localytics confirms. >>
Shareaholic: Quarter of website traffic driven by Facebook
It's not unusual to see reports that Facebook has reached a plateau or that it's losing younger users hand over fist but, as new research from Shareaholic reveals, it continues to be a dominant force in driving traffic to websites. >>
B2B firms struggling with content marketing
B2B companies are forging ahead with content marketing but, according to recent research by Forrester, businesses are focusing too much on selling their products and services instead of addressing problems faced by their customers. >>
Brands piggy-backing on major events not guaranteed success
Post-tournament research by Millward Brown's specialist neurological branch reveals that brands piggy-backing on major events such as the FIFA World Cup are not guaranteed success. >>
Expert: Why SMBs are pushing farther into digital
Large enterprises have proven the ROI of digital marketing, and SMBs have taken notice. Even with limited resources, SMBs are now recognizing the value of digital marketing and allocating their budgets accordingly. >>
Top 3 challenges facing retailers and how to solve them
While it's true that online retailers have a unique advantage of being open 24x7x365, they're still at the mercy of overall consumer trends and buying behaviors. One expert offers his advice for retailers to cut through the clutter and solve the toughest challenges facing online merchants: >>
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