Look for virtual events, social commerce to stick post-pandemic

Virtual events may have been a shot in the dark for marketers and brands at the beginning of the pandemic, but their success is causing many to consider these types of events for the future. That, according to new data out from AnyRoad. Their new State of Virtual Events 2021 report finds that while many found virtual event planning challenging (46%), 85% believe these types of events are now here to stay. >>

Internet

Studies ID risks, impact of remote work

A return to the office is likely in the near future for a number of Americans as the vaccine roll-out continues throughout the States, but that doesn't mean all workers will or want to return to an office full-time. While the current remote or hybrid working environment continues, three new reports highlight the ways remote working situations may be hurting businesses. >>

Internet Marketing 101

What are the differences between social media platforms?

Have you ever thought about social media as just being a place for you to get some entertainment and pass some time? Do you ever think about how vastly different the various social media platforms actually are? >>

Ecommerce

Expert: How Covid-19 will impact merchants in 2021

As we near the year mark since the COVID-19 pandemic shut down many retailers and restaurants, some are open but more are wondering how to stay open with fewer people coming in to spend money. We asked a digital expert what brands and restauranteurs can do to regain needed pedestrian traffic. >>

Email Marketing

Expert: How a newsletter could change your business

As merchants and brands turned to digital ads to engage consumers stuck at home during the pandemic, an old favorite became new again: the newsletter. After years of neglect, many brands dusted off those old email strategies with the hope of engaging customers. >>

Ecommerce

Reports underline changes in how people now shop

2020 did more than change how people interacted with one another. It changed, perhaps for good, the way people are interacting with brands - and that goes from the moment they think about purchasing a product through the actual buying of it. >>

Advertising

Study: Customer ID a problem for brands, publishers

As the digital space becomes more fragmented, and as more consumers opt-out of sharing their information it is becoming ever more harder for brands, marketers, and publishers to connect with their bases. That difficulty will only continue according to one report, which finds that while many are planning for the phasing out of cookies and simple solution hasn't yet been identified. >>

Internet Marketing 101

How to Optimize WooCommerce for Higher Conversion Rates

Marketers are typically more concerned with campaign strategies than technical problems, but the reality is that issues with your WooCommerce store can have a significant impact on sales. >>

Ecommerce

Report: US imports up 8% for 2020

The coronavirus pandemic may have slowed shipping throughout much of 2020 but it didn't slow shoppers' demand as is evidenced by new data out from the National Retail Federation. According to their report, retail imports in the US were up 22% (YoY) for 2020. This, as ecommerce also skyrocketed. >>

Advertising

How to optimize with AI to improve the customer experience

When it comes to AI integration, brands and marketers have come a long way. From programmatic buys to email optimization, and data analysis, brands are using AI to simplify how they communicate with consumers, but there is still room to grow. According to one expert, the next frontier is AI will be the digital experience. >>