RSS feed Get our RSS feed

News by Topic




Saturday, January 25, 2020

Ecommerce

Top 3 tips to a better checkout

Smoother, more friction-free checkouts are high on consumers' want list for 2020, but providing a hassle-free checkout can be a difficult thing. There are differences in mobile and desktop, how many 'add-ons' will engage and how many will be annoying? Do your shoppers even want to know about related items? We asked a digital expert his advice for merchants and brands to create a more seamless checkout experience. >>

Mobile Marketing

Reports ID mobile, social as key for marketers

Mobile and social will be key for marketers as the new decade shapes up. Those are key takeaways from two reports out from marketing leaders. >>

Internet

Study: Execs worried about cybersecurity

A growing number of executives are worried about cybersecurity, and they aren't just paranoid. That's the word from a new Google/Harris Poll survey which found that executives are increasingly under attack from phishers and other nefarious types. >>

Ecommerce

Expert: Choice, story take precedence for shoppers

Over the past 20 years the way consumers learn about and shop for products and services has changed. From digital ads and message boards to social media, merchants and brands have a plethora of new ways to engage. The problem is finding the right elements; one expert offers his thoughts one what will be important engaging elements for consumers in 2020. >>




Social Marketing

Report: Social complaining more influential than praise

Over the holiday season, social media drove a lot of traffic, but many brands may still not be wholly prepared to interact with their customers in the way customers want via social media. That is a key takeaway from new data that shows that consumers interact differently with brands on different platforms. >>

Internet

Reports ID threats to businesses in 2020

Two new reports underline the importance of cybersecurity for businesses in 2020. Thats because more and more fraudsters are heading online to get at the money in big business. >>

Advertising

Google says 'bye to 3rd party cookies, what do experts say?

Google has announced plans to phase out its support of third party cookies over the next two years in its Chrome browser. Third party cookies are used to track consumers as they surf the web, giving insight into certain behaviors for advertisers and brands. Just what might the impact of Google's move be to the digital space? We asked a few digital experts for their input. >>

Advertising

Reports: Subscriptions, Search important for 2020 success

2020 may change the way some businesses engage with customers, but according to three new reports those changes may be building on changes that merchants should have begun adopting in the past. Things like subscription-based options, an increasing reliance on customer search, and an fundamental understanding of what the core customer wants. >>

Ecommerce

Expert: How to create a digital B2B strategy

B2B buying has traditionally been something that Boomers excelled at, but with more Boomers retiring every day it is leaving a hole in how some businesses do business. Especially as Gen Xers and Millennials are more likely to buy online rather than create new B2B relationships. But, according to one expert, a digital B2B strategy is easy enough to create. >>

Mobile Marketing

Study: Mobile, BOPIS pushed 2019 holiday spending

The 2019 holiday season was a success for merchants both online and offline, but those employing mobile buying options and buy online/pick up in-store (BOPIS) may have seen the biggest uptick in purchasing. >>

More stories >>