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Tuesday, September 27, 2016

Advertising

Ad experience improves but ad blocking still rising

As marketers attempt to hold back the tide of ad blockers by improving the ad experience, new research from Adobe suggests there is no quick fix. >>

Blogs & Content

Research reveals power of user-generated images in reviews

User-generated visual content is now an expected part of the path to purchase, according to new research from PowerReviews, building trust and influencing consumer behavior. >>

Ecommerce

Study: Visuals important in reviews

When it comes to researching products online, reviews have become very important for consumers. But, new data from PowerReviews indicates that reviews with images attached are even more important that those. >>

Trends & Ideas

Consumers increasingly comfortable with mHealth options

People are becoming a lot more comfortable using a mobile device to manage their health, according to new research from communications firm Ketchum, with more than half using their smartphone to communicate with medical practitioners. >>

Loyalty Marketing

Study: Personalization important for rewards

Sending a loyalty or club member a reward that isn't personal - or relevant - to them is not only a bad idea, it could impact how that shopper views the brand overall. That's the word from new Virtual Incentives data which found that for 56% of those surveyed personalized incentives/rewards made them think more highly of the brand in question. >>

Ecommerce

Retailers: How to use out-of-store events to engage

Out-of-Store events may be a new way for merchants to engage new customers or re-engage those customers who have lapse in recent months. The key is knowing how to use these events. Here are our top 4 tips. >>

Ecommerce

Why do online shoppers switch devices between research and purchase?

Why do online shoppers switch devices between researching and purchasing online? That's a question Bizrate Insights set out to answer in recent research. >>

Video ad budgets increasingly diversifying beyond pre-roll

Online video advertisers are buying more strategic and varied video solutions than ever before, according to new programmatic advertising firm, Collective. >>

Ecommerce

Reports: Mobile, deals important to shoppers

With the holiday season coming on fast, two new reports may shed light on how merchants can engage shoppers. >>

Social Marketing

Expert: How brands can use social data

Recently, WhatsApp decided to share user data with Facebook; the implications for this can be beneficial to brands who know who to use this type of data. One expert explains. >>

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