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Wednesday, October 1, 2014

Ecommerce

Survey: Product reviews influence more than half of shoppers

Now that the kids are settled in school families are turning their attention to the holiday season. According to some experts shopping for the 2015 holidays will begin as early as mid-October, and one new survey identifies three key trends that could help retailers and brands thrive. >>

Ecommerce

Consumers turning from coupon clipping to coupon clicking

Consumers are increasingly moving from clipping coupons to clicking coupons, as the findings of a new in-app ScanLife survey reveals. >>

Mobile Marketing

Survey: Mobile security a risk for SMBs

According to a recent survey of IT professionals by Kaspersky Lab a majority of very small businesses (VSBs) are interested in the mobile space. Unfortunately mobile security continues to be a risk for many because of the time and money needed to ensure security. >>

Mobile Marketing

How multi-screens are changing brand interactions

For the first time in history brands and marketers can engage with consumers anywhere - at home, at work, in-store, online and offline. No matter the device, brands and consumers are finding one another and connecting. The key for solid connections, though, can still trip up marketers. >>

Advertising

Ad RoundUp: Tapping into data solutions

Two partnerships and a new mobile release may give online brands more data and functionality for online campaigns. >>

Research

Survey: Mobile, video to lead ad's future

When it comes to the formats of advertising most Americans believe will lead mobile and video are at the top. This shouldn't be surprising because people are spending more and more time on mobile devices - and one of their favorite pastimes there is watching video. >>

Ecommerce

BigCommerce release uses real time to boost revenue

Over the past few years real time data has become something of a buzzword for etailers. This week one ecommerce platform is launching a real time solution set up to drive new revenue. The solution gives access to top level data and capabilities to smaller retailers, somewhat leveling the playing field. >>

Ecommerce

Survey: SMBs optimistic about 2015

With only three months left in 2014 most businesses are already turning their attention to plans for 2015 - and according to one survey small businesses are quite optimistic about the New Year. Online accounting leader Xero surveyed SMBs basd in the US and found that growth in 2014 is leading many to be excited about the possibilities ahead. >>

Advertising

Attention - the new way to measure digital video ad effectiveness

Getting the attention of your target audience is easier said than done. But, according to new research from IPG Media Lab and digital video company YuMe, there is a way to ensure an attentive audience and that's to engage them while they're away from home on a mobile device. >>

Social Marketing

Impact of social media on shoppers waning

'Buy' buttons on Twitter, social commerce on Facebook - you would think that social is the ideal environment for online shoppers - but is it? According to new research from Capgemini, the impact of social on consumers' shopping journeys is waning. >>

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