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Sunday, March 18, 2018


What Amazon's purchase of Ring means for brands

Amazon's recent moves - purchasing Ring, announcing delivery for Whole Foods, and more - have many retailers wondering what's next. We chatted with Treasure Data's Rob Glickman for insight. >>


How remote work will impact businesses

According to reports, about half the US workforce will be telecommuting or teleworking at least part time by 2020; already nearly 4 million workers are doing this. What impact might this have on businesses? We chatted with Ultatel CEO Amr Ibrahim for his take on the situation. >>

Email Marketing

Emailers need to increase engagement

New data out from Return Path underlines a long-held belief about email marketing: the more subscribers are engaged with email content the less likely messages are to end up in spam/junk folders. >>

Mobile Marketing

Study finds mobile experience key to engagement

Retailers and merchants who want to up the engagement factor with their customers should up their mobile experience. That's the word from a new WorldPay report in which researchers found that about one-third of US shoppers would pay more for products if the mobile experience were better. >>


Top 3 tips to create a data driven marketing strategy

Data shortfalls, data insufficiencies, data stacks. All of these can give marketers the wrong idea about the customer with whom they want to engage, and can give consumers the wrong idea about marketers. Here are three tips to create and improve data driven marketing strategies. >>

Law & Regulation

Top 5 tax tips for SMBs

Tax season is in full swing and many small businesses are wondering how new tax laws might impact their bottom line. A new survey from Rocket Lawyer found only about 12% plan to incorporate to benefit from the new US tax laws this year, and that only about one third (35%) plan to talk with an attorney about their options. But, incorporation might be the right thing for SMBs' bottom line. Here are five tips for small businesses to navigate this tax season - and the new tax laws. >>


Studies find SMBs optimistic, more remote work expected

Two new reports find the future bright for small businesses and for teleworkers. According to data about half of American jobs will be held by remote workers within the next two years. Meanwhile, Hispanic SMB owners are optimistic about their future. >>


How marketers can ID data shortfalls

Data is key to engaging customers, but collecting the data is merely the starting point. From there, marketers must be ready to analyze and integrate data sets, have the right technology to put data to use, and then create systems in which data use is the first step. Then, come the data shortfalls - areas in which not enough data is collected or in which the data is used improperly. Here are four tips to identify and correct a data shortfall. >>


Survey: Consumers will share info for better experiences

In the ecommerce game, personal data will become a bigger buzzword. That is, according to Episerver, because more consumers are willing to give up their personal information in exchange for a better - i.e. more targeted - online shopping experience. >>


Top 6 data challenges facing marketers

Marketing is dynamic and hectic in nature - data volumes continue to multiply, customer preferences shift, and competition always keeps you on your toes. With all of these factors working at a fast pace, marketers must keep up by having a data driven marketing strategy in place. But executing and managing a strategy may not be a cake walk. Here are six challenges facing brands. >>

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