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Tuesday, September 30, 2014

Research

Survey: Mobile, video to lead ad's future

When it comes to the formats of advertising most Americans believe will lead mobile and video are at the top. This shouldn't be surprising because people are spending more and more time on mobile devices - and one of their favorite pastimes there is watching video. >>

Ecommerce

BigCommerce release uses real time to boost revenue

Over the past few years real time data has become something of a buzzword for etailers. This week one ecommerce platform is launching a real time solution set up to drive new revenue. The solution gives access to top level data and capabilities to smaller retailers, somewhat leveling the playing field. >>

Ecommerce

Survey: SMBs optimistic about 2015

With only three months left in 2014 most businesses are already turning their attention to plans for 2015 - and according to one survey small businesses are quite optimistic about the New Year. Online accounting leader Xero surveyed SMBs basd in the US and found that growth in 2014 is leading many to be excited about the possibilities ahead. >>

Advertising

Attention - the new way to measure digital video ad effectiveness

Getting the attention of your target audience is easier said than done. But, according to new research from IPG Media Lab and digital video company YuMe, there is a way to ensure an attentive audience and that's to engage them while they're away from home on a mobile device. >>

Social Marketing

Impact of social media on shoppers waning

'Buy' buttons on Twitter, social commerce on Facebook - you would think that social is the ideal environment for online shoppers - but is it? According to new research from Capgemini, the impact of social on consumers' shopping journeys is waning. >>

Mobile Marketing

Smartphone shopping up but revenue remains low

Traffic to ecommerce websites from smartphones has, according to Monetate, exceeded that of tablets for the first time. However, revenue from smartphone shoppers remains far lower than tablet shoppers. >>

Research

Forecast: Halloween spend to push $11b

Halloween may not be as big a deal in some parts of the world, but dressing up, haunted houses and tricks are still high on Americans' list of things to do this October 31. So much that a new forecast suggests Halloween spending will push past the $11 billion mark. >>

Mobile Marketing

Millennials want to use mobile cameras to do a lot more than take selfies

New research into Millennials' obsession with the camera on their mobile device reveals that businesses, and especially banks, need to realize the big picture and implement more processes that require simply snapping a picture. >>

Social Marketing

Parents prefer Facebook to Twitter for CPG brand social engagement

Which social channel is preferred by consumers for engaging with CPG brands? According to a new study from G/O Digital, it's Facebook. >>

Social Marketing

Survey: More shoppers logging in via social

Social login has become the norm for many shoppers, but even as consumers use social networking profiles to login in to their favorite shopping hubs, they also want more detail about how their profile data will be used. >>

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