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Monday, August 26, 2019

Mobile Marketing

Reports: Mobile engagement down, clicks up

Consumers continue to turn to m mobile devices for entertainment, but just how lucrative is the mobile space? Two new reports shed light on how consumers are engaging with email and ads within the mobile space. >>

Social Marketing

Top 3 tips to a strong social media response

Upset and annoyed consumers are increasingly turning to social media to air their beefs with brands and marketers. And, while many brands do respond to these consumers most don't have a specific strategy in place to help control the damage. Here are three tips to help brands better use social media as a crisis response tool. >>

Email Marketing

Study: Phishers becoming more sophisticated in attacks

New data out from Barracuda should serve as a warning to businesses to properly educate workers on how to spot phishing attacks. This because during their recent study 1 in 7 organizations they observed experienced email account takeover and later phishing attacks and more than half experienced 'multiple' compromised email accounts. >>

Ecommerce

How to use SMS to reactivate abandoned shopping carts

Texting a shopper who left a full shopping cart could bring in a wealth of new sales. That is a key takeaway from new SlickText data which found that, on average, merchants and retailers were able to recover about 20% of abandoned carts simply by texting the shopper who left the purchases unfinished. >>




Advertising

Study finds larger creative more likely to engage

According to new data, size does matter where advertising is concerned. but, is simply having oversized ads enough? We asked a digital expert to weigh in on how size matters - but so do other aspects of a campaign. >>

Email Marketing

Study finds reputation key to inbox placement

New data out from Return Path underlines the importance of your business reputation. their data shows that for marketers using email, 'highly reputable' senders have at least a 90% inbox placement while those with less reputable reputations are placed in the inbox less than 70% of the time. >>

Social Marketing

Study: Influencer marketing skyrockets

Over the past year there has been a surge in sponsored posts on social media, and the bulk of these posts are coming from influencers - those paid or otherwise compensated - for posting about a specific brand's products. Some influencers are celebrities in their own right, like the Kardashian clan, but others are so-called 'mom-preneurs' who have built up a following on social media about a specific area - like crafting or planning. >>

Ecommerce

Study: It's human, not consumer, experience that matters

While customer experience may remain a phrase buzzing around many agencies and businesses, one new report cautions businesses and marketers against treating their customers too much like, well, customers. That, because new data is showing that brands that are more attuned to the wants and needs of people are growing at faster rates than those treating people like consumers first and people second. >>

Blogs & Content

Time for a content edit? Here's how to proceed

Content is a huge part of a brand's identity, especially in the online space, but with the flood of social media content, new product content, and even revised product content it can be hard to ensure all of those pieces accurately reflect the brand, its values, and identity. If your brand hasn't conducted a content audit recently - or ever - it could be time. Here's how to do it. >>

Ecommerce

How the FedEx/Amazon split could impact ecommerce

Last week FedEx announced they wouldn't renew their contract with ecommerce megastore Amazon. The move opens FedEx to delivering for competing retailers including big box stores like Walmart or Target, and it also puts Amazon in need of a new package delivery partner. But, what does it mean for consumers and even third-party sellers using Amazon to reach shoppers? >>

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