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Wednesday, August 5, 2015

Social Marketing

LinkedIn opens Social Selling Index tool to all members - what's your score?

Social selling on LinkedIn isn't new, but a tool that enables all the platform's members to measure how well their social selling skills stack up is. >>

Advertising

Marketers want more budget allocated to creation of visual assets

Visual assets are core to today's marketing strategies, something which most marketers agree on. However, a study released this week by the CMO Council reveals that the majority of senior marketers feel not enough of their marketing budget is dedicated to creating visual content. >>

Mobile Marketing

Criteo: Third of ecommerce transactions take place on mobile

Marketers that have yet to fully enable the mobile ecommerce experience should take note that almost a third of all ecommerce transactions now take place via mobile. >>

Advertising

Study: Most mobile brands using geo-targeting

When it comes to engaging mobile customers, a majority of brands in the mobile space are using location. that's according to xAd's new Global Location Snapshot, which shows 80% of global brands are now geo-targeting consumers. >>

Research

Survey: Economy making SMBs pessimistic

While many small businesses say they see the light of a stronger economy in the distance, one new report indicates SMBs may not be as optimistic as some experts believe. In fact, only small businesses in the Northeast say they are confident enough to add staff in the near future. >>

Mobile Marketing

Mobile Roundup: Transactions, Fraud increasing

In today's mobile roundup, a trio of releases pointing to the continued growth of the mobile space, but that growth isn't all great - fraud is also growing quickly in the space. >>

Internet

Personal data: Lack of trust could hinder business growth

Growth of digital services and businesses in the UK relies heavily on trust in the use of personal data, something which, according to a new study from the Digital Catapult, is currently lacking among a significant number of consumers. >>

Ecommerce

'Digiboomers' neglected by marketers

Within the next ten years a third of the UK population will be age 55 or over. According to research from digital agency Greenlight, marketers are neglecting to engage this segment of the population which, by 2025, will make up two-thirds of online retail activity. >>

Ecommerce

UK: Pureplay online sales will exceed multichannel retailers' this year

Multichannel retailers' online sales will be surpassed by pureplays for the first time ever this year, according to the latest online retail report from Mintel. >>

Blogs & Content

Report: Brands need to up their content focus

Qvidian has released a new report that indicates while brands know content is important to their business, their processes for updating content continue to be a problem. The 2015 Content Automation Trends Report found while most (78%) agree sales content is key to success only half report that content is accurate. >>

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