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Friday, April 10, 2020

Mobile Marketing

Report: Consumers spending more time in-app

Even before countries around the globe began issuing shelter-in-place and stay home orders, people were spending more time with apps. That is a key takeaway from new App Annie data which shows that Italians increased their time spent in-app by 30% from March 2019 through Q4 2019; France, Germany and the US all saw time increases spike at least 10% during the same time period. >>

Internet

Expert: 4 IT initiatives to take in wake of pandemic

As more people work from home and as more businesses temporarily shutter their offices because of the COVID-19 pandemic, it is leaving some areas of business unsecured. We asked an expert what brands can do now to increase the security of their business. >>

Research

Reports: COVID-19 impacting SMBs, travel brands, restaurants

As more consumers tighten their belts because they have been or fear they will be laid off from their work, businesses are also tightening their belts. Some are making plans to cut employee costs, some are looking at small business loans and many are simply in survival mode. >>

Ecommerce

Expert: How to outwit scammers feeding on COVID-19 fears

Scammers selling fake products on the Internet, pretending to be authentic designers and brands, has long been a problem. But over the past few weeks, a new crop of these scammers have put their shingles up all over the web, and they're selling products that have gotten more interest since the COVID-19 pandemic hit mainstream news channels. Here's how brands can protect their identities - and their consumers - against these fraudsters. >>




Content Marketing

4 video trends for brands to wat ch

As we move fully into the new 'Roaring 20s', one expert believes video will become an even more important tool for marketers and brands to use. This, because consumers' interest in and demand for new, fresh video content continues to increase. Because of this, she says now is the time to hone a strong video strategy. Here are four video trends for brands to watch. >>

Email Marketing

Study: Email key to lifecycle gr owth

Email continues to be an important part of consumers' marketing journey as well as being key to the lifetime value of a consumer to a business. That is a key takeaway from the Data & Marketing Association's new Marketer Email Tracker 2020. Their data shows that more than half of consumers are learning about new products or services from email campaigns. >>

Content Marketing

Content consumption changing because of pandemic

With many Americans either working from home or self-quarantining at home because of the Covid-19 pandemic, content publishers, TV networks, and content creators are seeing a drastic uptick in content consumptions. Here are a few of the most recent findings. >>

Internet

World Backup Day: Top 5 tips to create a backup strategy

More businesses than ever are going to the cloud - from remote workforces to document collaboration there are hundreds of ways businesses are using the worldwide web to conduct their business. Yet many businesses continue making the same mistakes with cloud storage, backing up files and even password protection. On World Backup Day, we wanted to share tips to help small businesses create a stronger backup strategy. >>

Ecommerce

How to create shoppable content

According to experts about one-third of consumers begin their search for products at Amazon and nearly 20% start with a Google search. This makes it imperative for retailers and merchants to create shoppable content that leads shoppers to their store rather than a bigger retailer or even Amazon. Here's how to do it. >>

Ecommerce

Study: Execs feel they're 'keeping pace' with ecomm

The majority of executives feel their business is keeping up with their competitors and what consumers want in the ecommerce space. That is a key takeaway from Kantar and Profitero's new report. Their 4th annual ecommerce benchmark report does indicate, however, that fewer than half (40%) of execs feel their leadership has made ecommerce a priority. >>

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