Forecast: Content Marketing to surge forward in 2021

Although 2020 has not been a great year for content marketers, overall, new data suggests that content marketers could see a strong rebound as the world turns the corner into 2021. Already, with businesses around the globe opening up as countries try to re-open after shuttering so many businesses and stores because of the pandemic, content marketing spending has begun trending back up. That, say experts is why 2021 should be a strong year for these marketers. >>

Social Marketing

What Facebook's IDFA change means for publishers

Recently Facebook announced the IDFA would end, and could result in a loss of about half of publishers revenue through Facebook's Audience Network. This is raising many questions about not only first-party data but third-party, how the digital space can provide relevant, engaging experiences, and how to better serve the population without risking their personal information. >>

Ecommerce

Top 3 tips to improve retailers' holiday season

This holiday season has the potential to be great - but also challenging - for marketers and merchants around the globe. Continued dealing with the global pandemic, more people than ever shopping digitally, shipping delays, but constant access to the newest and best products. We asked a digital expert for his top 3 tips to improve merchants holiday season bottom line. >>

Mobile Marketing

Study: QR usage soaring but so is fraud

New data out from MobileIron holds good news for mobile marketers and brands, also a bit of a warning. First, the good. QR codes have definitely caught on with mobile users, and more than half of mobile consumers say the codes make their lives simpler. But, the bad. As more people have begun using the codes and because many don't have good security software installed on mobile devices, the codes are a jumping off point for many fraudsters. >>

Ecommerce

Expert: How to use SPO to combat fraud

According to reports about half of US media professionals are now using Supply Path Optimization (SPO) to help fight fraud. However, not all SPO strategies are inherently set up to actually detect or combat this issue, and that is why, according to one expert, publishers need to better balance transparency on the supply side and inventory. >>

Advertising

Reports: How shoppers will spend, what marketers can do to engage

Several new reports out this month shed light on what consumers are looking for as we begin counting down to the 2020 holiday season, and what marketers can do to capture shoppers' attention in a digital space that continues to become more and more crowded. >>

Advertising

How political ads are changing in 2020

With many US consumers continuing to hunker down at home and many stating a mistrust of 'fake news' on both social networks and television, political advertisers are wondering how to best connect with their constituents as the race for the White House and many Congressional seats heat up. We spoke with two digital experts about how the political ad space has changed so far in 2020. >>

Mobile Marketing

Report: Storytelling key to podcast engagement

The interest in podcasting continues to grow for American consumers, with about a 23% increase in listenership for women over the past year. But, just what are podcast listening looking for? And what does that mean for advertisers? New data out from WestwoodOne sheds light on just how marketers can make an impact with podcast marketing. >>

Email Marketing

Top 3 tips to increase inbox deliverability

Although not a new problem with the increase in email messaging due to COVID restrictions, inbox deliverability continues to be a struggle for many brands. It is a struggle no business wants, even in the best of times, but with other restrictions because of the coronavirus pandemic, those messages not hitting consumers' inboxes can be another blow to already struggling businesses. Here are our top 3 tips to improve inbox deliverability. >>

Advertising

Reports: As ad spends increased so did fraud attempts

Two new reports paint a picture of not just marketers and brands investing in the digital space during the pandemic, but of fraudsters also setting their sights on the digital space. New data out from LiveIntent finds that about 80% of advertisers have increased their digital ad budgets during the pandemic, while DataVisor's new report finds that fraudsters increased their digital attacks by more than 100% during the same time period. >>