Expert: How to use SPO to combat fraud

According to reports about half of US media professionals are now using Supply Path Optimization (SPO) to help fight fraud. However, not all SPO strategies are inherently set up to actually detect or combat this issue, and that is why, according to one expert, publishers need to better balance transparency on the supply side and inventory. >>

Advertising

Reports: How shoppers will spend, what marketers can do to engage

Several new reports out this month shed light on what consumers are looking for as we begin counting down to the 2020 holiday season, and what marketers can do to capture shoppers' attention in a digital space that continues to become more and more crowded. >>

Advertising

How political ads are changing in 2020

With many US consumers continuing to hunker down at home and many stating a mistrust of 'fake news' on both social networks and television, political advertisers are wondering how to best connect with their constituents as the race for the White House and many Congressional seats heat up. We spoke with two digital experts about how the political ad space has changed so far in 2020. >>

Mobile Marketing

Report: Storytelling key to podcast engagement

The interest in podcasting continues to grow for American consumers, with about a 23% increase in listenership for women over the past year. But, just what are podcast listening looking for? And what does that mean for advertisers? New data out from WestwoodOne sheds light on just how marketers can make an impact with podcast marketing. >>

Email Marketing

Top 3 tips to increase inbox deliverability

Although not a new problem with the increase in email messaging due to COVID restrictions, inbox deliverability continues to be a struggle for many brands. It is a struggle no business wants, even in the best of times, but with other restrictions because of the coronavirus pandemic, those messages not hitting consumers' inboxes can be another blow to already struggling businesses. Here are our top 3 tips to improve inbox deliverability. >>

Advertising

Reports: As ad spends increased so did fraud attempts

Two new reports paint a picture of not just marketers and brands investing in the digital space during the pandemic, but of fraudsters also setting their sights on the digital space. New data out from LiveIntent finds that about 80% of advertisers have increased their digital ad budgets during the pandemic, while DataVisor's new report finds that fraudsters increased their digital attacks by more than 100% during the same time period. >>

Mobile Marketing

Study: Half of adults are playing games

Mobile gaming isn't just for kids any more (if they ever were). According to new data out from AdColony and DISQO about half of US adults are playing games via their mobile devices at least daily, and their favorites are strategy, word and puzzle games. >>

Email Marketing

Expert: How to get emails read faster

According to new data out from the GSMA it can take up to 90 minutes for an email to be read. In some cases, that is just long enough for those 'act fast' messages to run out of redemption time. It can also be long enough to go from being relevant to a shopper to being redundant. We asked an expert what brands can do to get their email messages read faster. >>

Social Marketing

Expert: After pausing a campaign, here's how to re-engage consumers

From Black Lives Matter to police reform to election interference, many social justice workers have decried social networks' apparent lack of empathy toward values they hold dear. What's more, many businesses have joined in, taking their media spend away from social networks including Facebook and encouraging others to do the same. That doesn't mean these businesses will never use social marketing, though, and according to one expert there are steps that can help brands and marketers er-enter the social media landscape. >>

Advertising

Expert weighs in on needed CX tools

With so much of marketers' and retailers' efforts moving online with shoppers, many businesses are struggling to keep up with what their customer base wants. We asked a digital expert how brands can improve their CX programs to better engage. >>