Tuesday, August 22, 2017

Loyalty Marketing

Survey finds brand more important than store

When it comes to shopping - either online or offline - it turns out brand trumps store. That, according to new data from Astound Commerce. Their research shows that customers are increasingly brand loyal, but they aren't showing the same affinity for retailers or merchants. >>

Ecommerce

Top challenges facing B2B brands

As ecommerce and online buying options become more prevalent, more consumers - especially those buying for businesses - take their purchasing online, as well. But, all these shoppers don't mean B2B buying is a simple thing. >>

Ecommerce

Forecast: 10% growth for holiday ecomm

Look for more holiday shoppers to hit the digital space for gifts, party preps, and other holiday fare. That's the word from NetElixir's 2017 Holiday Forecast, and while a 10% increase is slightly lower than 2016 numbers, merchants should still fare well. >>

Advertising

Study: Merchants pushing mobile investment

More brands and merchants are pushing their marketing dollars to mobile. That, according to RetailMeNot. Their new report finds that most (92%) of merchants polled plan to increase their mobile ad spend this year; nearly as many are increasing their social spend. >>

Ecommerce

BTS spend up 6%

Back to School spending is up about 6% YoY, and that could be a good sign for the upcoming holiday shopping season. New data out from Brand Keys notes that thus far BTS spending has topped the $716 per family mark, about 6% higher than 2016 numbers. >>

Internet

Top 3 tips to move SMB comms to the cloud

Moving different areas of business to the cloud is nothing new, but successfully moving areas like communications into the cloud can be challenging. Here are three tips to start the journey. >>

Ecommerce

Survey: Product images key to conversion

Skimping on the quality of product images may be killing conversions. That's a key takeaway from Splashlight data, which found that about half of US consumers rank high quality images as key to their purchasing decisions. >>

Ecommerce

Trends to watch in B2B ecommerce

While B2B digital commerce continues to grow, it still lags behind B2C digital commerce. However, B2B is making some strong strides forward. Here are trends B2B brands should watch. >>

Loyalty Marketing

SMBs key in on loyalty

For small business owners, loyalty is the key, not only in building a customer base but in doing business with others. >>

Ecommerce

Malware hampering ecommerce experience

Heading into the busy holiday shopping season, retailers may have to fight not only competitors but malware. That's the word from Namogoo, whose recent study found that up to 25% of ecommerce journeys are hampered by malware infections. >>

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