News by Topic
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
Saturday, May 18, 2013
Apple this week announced they had reached a major milestone - 50 billion apps have been downloaded from their App Store. Meanwhile, Google reveals that it isn't so very far behind. >>
Mother's Day shopping via mobile was up 23% on 2012, according to IBM's Digital Analytics Benchmark, with iPhone generating the most online traffic. >>
For the last three decades or more, technology has swept aside manufacturing jobs. Robots and other computers and machines, controlled by software programs, build cars, consumer electronics and drive other manufacturing processes far faster and more efficiently than humans ever could. >>
There is a new monster behind the door for retailers - or is there? For a little more than two years, we've heard about showrooming - people using mobile devices in-store and then buying from different, lower priced retailers online. Now, there is a new term - webrooming, that is making some nervous. Our expert explains why webrooming may be a tool to engage shoppers, not turn them away. >>
Mobile and online outlets are crucial to success, that is the takeaway from new data out from Apigee. The study indicates that brands who are 'high digital performers' are having more success than those who aren't focused on those online outlets. >>
Small businesses may be some of the earliest adopters of social media platforms, but when in comes to technological infrastructure these same businesses are falling behind. According to new data many small businesses are behind the tech curve when it comes to website development. >>
The latest Loyalty Report from Maritz Loyalty Marketing found that almost half of loyalty program members have stopped participating in one or more programs over the past year. Using mobile apps to engage consumers in loyalty programs could be the way forward. >>
British retail stores must adapt or die, according to property investors British Land, who called stores that could not be adapted as "essentially obsolete". >>
New data out from Millennial Media underlines the importance of mobile to an overall advertising strategy. Meanwhile, an upgrade out for the Leaf platform takes mobile devices farther into ecommerce circles. >>
Research in the UK by media and advertising company Martini Media reveals that marketers targeting consumers of luxury items plan to spend twice as much on rich media and online video that their counterparts marketing to the mass market. >>
More stories >>
Featured White Papers
- Top 10 Online Brand Protection Strategies for 2013
Whether stealing web traffic, pirating digital content or selling counterfeit goods, online scammers are sure to continue highjacking brands for...
- Get Serious About Email Marketing
Small business success starts with a solid email foundation. If you're a small business with limited resources, you need an...
- The Essential Guide to Internet Marketing
Learn the latest tips and tricks to online marketing by downloading the latest edition of our most popular ebook! Whether...
- Smarter Service: The Contact Center of the Future
Today's consumers expect better service, better products, and better communication with retailers. Without a single view of the customer across...
- 9 Reasons Why Your Email Campaign Is Failing
When you analyze your email marketing program, what is your email data telling you? Measuring your data can be difficult,...
- Deliver Extraordinary Customer Experience
Competition is fierce in today's economy and customers know this. They can easily search the Internet to find companies that...