RSS feed Get our RSS feed

News by Topic

Monday, November 30, 2015


Reports: Strong start to holiday season

Monetate is reporting a strong Black Friday. According to their data spending for the day was up 13% YoY, however the bigger spending day was still Thanksgiving Day. On average, Monetate found Black Friday conversions were down 10% YoY while the average order size increased 2%; the average mobile order size also increased, about 12%. >>

Mobile Marketing

Expert: What will drive mobile in 2016

Mobile is shaping up to be a big part of 2016. One expert outlines how mobile will drive business next year - and how brands can take advantage. >>


More than half of consumers would pay for better customer care from preferred brands

No matter what their nationality or age, consumers place a high importance on quality customer care and more than half are prepared to pay more for better customer care from their preferred brands, according to new research from Xerox. >>

Email Marketing

UK mobile email open rates at highest ever but conversions in decline

New research from Movable Ink reveals that, while mobile email opens in the UK are at their highest rate ever, conversions are on the decline. >>


More than three-quarters of all Black Friday mobile orders made on an Apple device

The first e-commerce figures from Black Friday are trickling through and the data points to success in sales thanks to email and significant mobile activity. In this article we take a look at data as presented by predictive marketing platform Custora. >>


Brands: How to better use reviews for your business

In many ways reviews are the lifeblood of a small, online business. Reviews on sites like Amazon, eBay and retailer-based websites can tell potential shoppers what to expect from the brand. One expert offers advice on using these reviews in a positive way. >>

Loyalty Marketing

How to keep customers loyal through the holidays

Customer loyalty can be a fickle thing during the holiday season. People are very rushed to buy gifts and prepare meals, but they are also inundated with advertisements. There is an increase in marketing emails, there are ads on social media, commercials on television and radio and the list goes on. Here are 4 ways to keep customers loyal through the holidays. >>


50% of Millennials will do most of their holiday shopping on Black Friday, Cyber Monday

New data from Influenster reveals the shopping habits of Millennials during Black Friday and Cyber Monday including what they will be buying, how much of their holiday shopping they plan to accomplish and which stores they will be heading to. >>


Is Black Friday a 'false economy' for retailers?

Black Friday may be built on a 'false economy', says Worldpay's Insight Services team, and could actually be detrimental to a retailer's remaining festive sales season. >>

Trends & Ideas

Consumers expect shopping experience to be revolutionized by wearable tech

Nearly three-quarters of consumers believe wearable technology will be the future of retail, according to a recent survey conducted by Vista Retail Support. >>

More stories >>