RSS feed Get our RSS feed

News by Topic


Tuesday, April 28, 2015

Advertising

Ad Roundup: Partner program and SMB security

In today's advertising roundup: a new partner program for email brands and increased security options for small businesses. >>

Advertising

IAB report shows increasing commitment to digital video advertising

The Interactive Advertising Bureau has released a new study showing that more than two-thirds of marketers and agencies are moving budgets away from television to digital video ad spending. >>

Loyalty Marketing

Financial services industry reward programs falling short of consumer expectations

When choosing a new bank or credit card, consumers are more influenced by the rewards on offer than they are by customer reviews, according to new research conducted by Collinson Latitude. >>

Mobile Marketing

Mixing work with personal life causes guilt among Generation Mobile

The use of mobile to conduct personal tasks at work, and to do work during personal time, is causing Generation Mobile pangs of guilt, according to recent research from U.S. research agency MobileIron. >>

Ecommerce

Surveys point to what Mom wants

Gym memberships? A new hair style? A fun meal with the family? Kids (and dads) across the country are looking for something great for Mom this Mother's Day, and we've got some inside scoop. >>

Social Marketing

Study: Facebook key for ecommerce

A new report out from G/O Digital indicates Facebook may be the key for brands in the online space. According to their research about half of consumers said discounts or incentives that they saw on Facebook influenced them to visit a web or mobile site. >>

Advertising

Ad Roundup: More formats, reporting available to brands

Three new releases are setting up brands to have more contact points with engaging consumers. Details in today's advertising roundup. >>

Loyalty Marketing

What drives reward program spending

As many standalone loyalty programs change the requirements for earning rewards or achieving certain levels, consumers are looking for ways to maximize the utility and value of their rewards. One expert offers insight into what customers really want. >>

Mobile Marketing

Forecast: Local media to slide mobile

Over the next four years brands will be pushing more of their local ad budgets into the mobile space. That according to a new forecast from BIA/Kelsey. According to the forecast local mobile spending will increase from $6.7 billion (2015) to just over $18 billion in 2019. >>

Advertising

Brands: How Chat-As-A-Service can work for you

'As A Service' options have been around for brands for decades, but the sector could become disrupted with chat soon. According to one expert chat-as-a-service has the potential to disrupt how brands communicate with customers. >>

More stories >>