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Tuesday, April 28, 2015

Advertising

Ad Roundup: More formats, reporting available to brands

Three new releases are setting up brands to have more contact points with engaging consumers. Details in today's advertising roundup. >>

Loyalty Marketing

What drives reward program spending

As many standalone loyalty programs change the requirements for earning rewards or achieving certain levels, consumers are looking for ways to maximize the utility and value of their rewards. One expert offers insight into what customers really want. >>

Mobile Marketing

Forecast: Local media to slide mobile

Over the next four years brands will be pushing more of their local ad budgets into the mobile space. That according to a new forecast from BIA/Kelsey. According to the forecast local mobile spending will increase from $6.7 billion (2015) to just over $18 billion in 2019. >>

Advertising

Brands: How Chat-As-A-Service can work for you

'As A Service' options have been around for brands for decades, but the sector could become disrupted with chat soon. According to one expert chat-as-a-service has the potential to disrupt how brands communicate with customers. >>

Blogs & Content

Survey: Computers are the connection of choice for sports fans

When it comes to checking in on favorite teams, most sports fans turn to their desktop computer and not their mobile device, That according to new data out from ECAL which shows nearly three-quarters (73%) of sports fans are using their desktop to check on the schedules and calendars of their favorite teams. >>

Ecommerce

Expert: The link between returns and cart abandons

Online cart abandonment rates have been over 60% mark for going on 2 years according to various studies, and yet retailers still don't have a handle on the disconnect that takes shoppers from interested to disengaged. >>

Mobile Marketing

Mobile Roundup: App releases focus on connection, analysis

Two new releases into the mobile space are adding more focus to consumer connection and brands' ability to analyze activity. Details in today's mobile roundup. >>

Ecommerce

Amazon's latest delivery location - the trunk of your car

Amazon is working with Audi to trial a unique take on deliveries. Instead of having parcels delivered to your home or workplace, how about having them delivered to the trunk of your car? >>

Mobile Marketing

How mobile will change in 2015

Some experts are saying the Year of Mobile is finally upon us. That, of course, will be determined later. What we know right now is that mobile is changing how consumers, brands and publishers interact. One expert believes messaging will change in three ways over the coming year. >>

Advertising

Ad Roundup: Partnerships to deepen brands' reach

In today's advertising roundup, two new partnerships to the online space should give brands more insight into what their customers want. This insight should lead to great targeting and personalization options. >>

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