Wednesday, October 3, 2018

Social Marketing

Experts weigh in on Instagram shopping engine

With the release of Instagram Explore, which includes expanded shopping abilities within the social network, many brands are wondering exactly how to capitalize on these new abilities. We asked several digital experts how they believe this Instagram move could change ecommerce. >>

Advertising

Top 3 tips for better audience connection

Connecting with audiences has never seemed so simple while remaining a difficult task. From digital advertising to social media to traditional advertising, there are hundreds of places to put brands' advertising spend. But, while there are more places than ever, many brands still struggle with the basics of connection. Here are three tips to help brands improve their audience connection. >>

Advertising

Forecast: Most holiday shoppers to buy online

The number of consumers buying holiday gifts online continues to climb. This year, according to Blis' new 2018 Holiday Shopping Outlook report nearly two-thirds (57.7%) of shoppers will buy "most" of their gifts online. >>

Email Marketing

Inbox Overload hurting email strategy

Despite the fact that several studies have consumers reporting email their "preferred communication" form for retailers and merchants, they aren't opening those emails. Data out this week from Yes Lifecycle Marketing found that just over half (55%) of consumers aren't opening marketing email because of inbox overload - or consumers simply having too much email in their inboxes. >>

Ecommerce

Expert: What the addition of Amazon storefronts means for merchants

Amazon has launched a "storefront" option for merchants and third-party sellers; the move could give merchants a bigger profile and more options to be utilize Amazon's space. It could also help Amazon better understand not only sellers but consumers. The question many are asking, though, is if this is a good addition to Amazon's program. >>

Advertising

Expert: How to use data post-GDPR

Just over three months since GDPR went live in Europe, changing how merchants, marketers, and brands collect and use audience data, many are still struggling to manage and implement audience information. One expert offers advice for marketers to improve their cross-device strategy to offer a better customer experience post-GDPR. >>

Social Marketing

How merchants can use Instagram's new shopping features

In 2016 Instagram began testing their first shopping feature, and released a broader version in March, shoppable posts, that allowed brands and marketers to tag individual products within posts and consumers to shop from those posts. Since, they've released more direct-shopping options including shoppable Instagram Story posts and IGTV. These roll-outs and the announcement of a dedicated shopping app for Insta users is why one expert believes now is the time for brands to invest in Instagram strategy. >>

Ecommerce

Report: 5% growth for holiday shopping season

Merchants can look for steady growth during the upcoming holiday shopping season. That, according to Deloitte's new Holiday Forecast which indicates retail sales should be up by at least 5%; that would push retail sales to just over $1 trillion between November 2018 and January 2019. >>

Ecommerce

Study: Holiday shoppers starting earlier

While the big holiday rush won't be seen before the Thanksgiving holiday in the US, new data out from Bazaarvoice finds that 25% of holiday shoppers will begin their holiday preps about three months prior to December 25th. This means merchants need to have their holiday strategies in place as quickly as possible. >>

Email Marketing

Elements of a successful cart abandon email strategy

Shopping cart abandon rates continue to be a big problem for merchants around the globe. New data out from Campaigner shed light on how merchants can better strategize their email campaigns to re-engage shoppers to finish those purchases. >>

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