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Wednesday, May 27, 2015

Mobile Marketing

Study: Consumers text for customer support

Consumers are turning to social media, email and online chat for customer support, but one new report indicates they're also turning back to something: texting. According to new data out from OpenMarket and Zipwhip mobile messaging is becoming a go-to for consumers, even if they don't know that a business supports customer service via text. >>

Mobile Marketing

Study IDs what Apple Watch users are really up to

It's been on store shelves for just over a month, but even before it realeased pundits touted the Apple Watch as a game-changer for publishers and marketers. MBLM studied users through the first month of release to see what they are really doing with their watches. >>

Ecommerce

Top 3 tips for better triggered emails

Triggered emails are not new in the email strategy department, but many email marketers are still not using triggered emails. One expert offers his top 3 tips for a solid triggered email strategy. >>

Ecommerce

Study: Look for more gift cards this summer

Gift cards continue to show their popularity. That is the takeaway from a new report out from The Retail Gift Card Association (RCGA). According to the report retailers will see more gift card buying and redemption through the remainder of Spring and into Summer. >>

Email Marketing

Top 3 tips to make your email 'Pitch Perfect'

'Pitch Perfect' is coming on strong at the box office, and that has us wondering: how can brands make their marketing messages as perfect as the movie's pitch? Campaigner offers their top 3 tips to perfect branded email campaigns. >>

Ecommerce

Survey: Retailers aren't ready for EMV deadline

This fall credit card companies in the US will implement EMV chips into credit cards. These chips will help to reduce fraud and help protect consumers' information. But, according to one new report, less than 20% of retailers surveyed have implemented EMV payment options and about one-quarter said they 'don't understand' the new EMV rules. >>

Advertising

PulsePoint: Content marketing, native future of advertising

In a new report out from PulsePoint, researchers suggest native advertising and content marketing spends will increase by more than 45% over the next two years. Are these ad forms the future of online advertising? >>

Advertising

Ad Roundup: Bringing scale to online brands

In today's advertising roundup: new solutions and acquisitions should bring scale to brands in the online and mobile spaces. >>

Advertising

Pixalate releases list of top programmatic networks

Data platform Pixalate has released their Global Seller Trust Index and leading the pack are OpenX, Google and Rubicon. The GSTI ranks brands based on scores for malware risk, IAB rating, viewability and other factors. >>

Advertising

How non-profits are succeeding online

The online space can be a huge influencer for non-profits. Social media, video content and native ads can influence both new and old donors to re-engage with the brand. The key is creating the right strategy and, of course, execution. >>

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