Friday, December 6, 2013

Advertising

Twitter ups ad relevancy with Tailored Audiences

Marketers can now reach users on Twitter who have previously shown interest in their brand or product online and the results from beta testing show just how effective retargeting on the social platform can be. >>

Mobile Marketing

Research reveals poor uptake and awareness of NFC payments

The mobile payments industry has done little to motivate consumers in the UK to adopt near field communications technology or quell their privacy fears. As a consequence, few use it. >>

Mobile Marketing

Facebook far and away most frequently used mobile app

Teens may be losing interest in Facebook but according to a new survey the social network is, by far and away, the most popular mobile phone app out there. >>

Email Marketing

The best practices for mobile brands in 2014

According to some studies, more than half of emails are now opened on a mobile device, making mobile optimization an important part of email strategy. >>

Research

Forecast: Big data to push SMBs into 2014

Big data will be the push many SMBs need in the New Year, according to predictions from Constant Contact. Here are the Top Three Predictions from Constant Contact: >>

Advertising

Report: TV ads pushing engagement, intent

Don't count out television when it comes to purchase intent. That is one of the big takeaways from a new study out from Kantar Media and Placed, which shows that television ads in the lead-up to Black Friday pushed in-store traffic. >>

Research

Report: Online wide open for CPG brands

While retailers, auto manufacturers and even pharma brands have hit the ecommerce space hard, new data out from Deloitte shows that CPG brands have a way to go when it comes to digital shopping. Researchers found that while CPG execs expect strong growth over the next three years, consumers say they'll be digitally buying CPG goods at an even higher rate. >>

Ecommerce

Webrooming, Showrooming pushing shopper engagement

Is it showrooming that is pushing conversions or is it webrooming? That is the question many retailers are asking as December rolls on. The answer? According to new data out from Harris Interactive, both. >>

Advertising

Reports show what worked and didn't over Thanksgiving

Shop early and shop often, that was the message many shoppers received in the days leading up to Black Friday and Cyber Monday. But that didn't stop retailers from advertising on Black Friday. >>

Ecommerce

Value of price comparison providers revealed

A study of two prominent retailers by Become Europe reveals the power of indirectly influencing customers' buying habits via price comparison websites. >>

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