News by Topic
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
Thursday, June 20, 2013
Managing business listings in multiple online directories can be a headache. A new program from Yahoo will enable small businesses to keep their listings up to date, and even allow for the timely promotion of special events and offers. >>
Are second-screeners engaging with television content or distracting themselves? Both, according to a new survey by Nielsen. >>
Digital coupon redemption rates are climbing, but mobile coupons may be where retailers find the biggest bang for their advertising buck. Because mobile consumers are looking for business locations, deals and offers for immediate use, not a week or more down the road. >>
Two established online platforms are pushing the interactivity boundaries, with native ad content options and actionable data insights. >>
This week, Amazon has launched a new social gifting feature for Facebook that allows groups of friends to club together to send an Amazon Gift Card. >>
New research from the Acquity Group reveals that suppliers' websites aren't capable of handling the evolving demands of younger B2B buyers. >>
We're still a few months away from the busy holiday shopping season, but new data out from comScore and Martini Media may help brands better target affluent shoppers once the season is upon us. >>
New figures released by comScore show that 182 million Americans watched almost 41 billion online content videos during May and a record number of ad views. >>
When it comes to turning online data into actionable insights, most Consumer Packaged Goods (CPG) executives say they have the technology to collect but need more talent to analyze the findings. Accenture polled 350 senior-level executives to come to their results. >>
Employers aren't going to love the results from a new study out from Captivate, which indicates more and more workers are catching up on 'home-work' while at work. In other words they are compiling grocery lists, researching birthday/special occasion gifts or looking for new carpenters or plumbers while one the job. >>
More stories >>
Featured White Papers
- Transforming Brands into Media Outlets
Storytelling has been around forever, but businesses today need to capitalize on a variety of new tools to tell their...
- 8 Key Plays For Sales Success
Pull ahead of your competition by learning best practices for incorporating these new technologies into your daily sales & marketing...
- How to Drive More Traffic Without Increasing Budget
Counterfeiters are adept at mimicking top brands' digital marketing strategies by building pay per click (PPC) campaigns that exploit both...
- Explain What You Do: How a simple explainer video increased online conversion by 20%
In this case study we examine the explainer video for Inbenta, a natural language processing service operating in a highly...
- 7 Reasons To Consider Responsive Design For Your Companys Next Generation Website
In this white paper, learn the 7 reasons to consider responsive design for your company's next generation website. With the...
- Forrester Report: Digital Customer Experience Trends to Watch 2013
Digital touchpoints support an increasingly large percentage of the overall customer experience. 2012 saw the emergence of several important digital...
- Improving ROI with Marketing Optimization
The requirement to juggle multiple constraints and considerations is an inescapable part of the marketing equation. Marketing executives need a...