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Wednesday, February 10, 2016

Advertising

High viewability goals damaging ad campaign performance

Extensive research reveals that advertisers who have high viewability goals do so at the detriment of their online ad performance and the ability to fully complete campaigns. >>

Ecommerce

Two countries, two different spending trends for Valentine's Day

A new survey in the UK suggests that loved-up shoppers will shell out more to celebrate Valentine's Day this year than last, while things are quite different in the U.S. >>

Advertising

Ad Roundup: Platforms to improve data, prevent fraud

In today's advertising roundup, two new solutions that have launched into the online space. The first will offer brands better access to consumer data and another will help etailers prevent fraud. >>

Ecommerce

Survey: SMBs getting out the vote

The Iowa Caucus is over, and New Hampshire isn't far off. In the US, consumers and businesses are fully into the election year, and according to one report businesses are getting out the vote. Small business owners are getting out the vote this year. >>

Loyalty Marketing

Research reveals number of mobile loyalty schemes to double by 2020

As more consumers shop via apps loyalty cards will increasingly become mobile-only or integrated into mobile apps, according to a new study from Juniper Research. >>

Mobile Marketing

Laptops more popular than mobile for travel research

While mobile use appears to be dominating consumer behavior, new research from RhythmOne reveals that, when it comes to travel research and purchasing, laptops are the most-used device. >>

Search Marketing

Super Bowl: 82% of searches driven by TV ads made on mobile

Data released by Google reveals that mobile dominated Super Bowl 50 advertising and YouTube teasers during the weekend's game. >>

Advertising

Super Bowl winners and losers

Millions of people around the globe tuned in to the Super Bowl Sunday night in California, and several reports show the big winners - and losers - of the night weren't just the Broncos or the Panthers. >>

Mobile Marketing

Report: Time spent on mobile skewing to apps

According to data from comScore nearly all (87%) of time consumers spend on mobile is via mobile apps. AppsFlyer's new State of App Marketing sheds further insight into the app space. >>

Loyalty Marketing

Study: Loyalty higher for mall-wide programs

For brick-and-mortar retailers, engaging in a mall-wide loyalty program rather than store-specific may be a way to invite more shoppers in the door. That according to a new Spring report which shows consumers engaged with mall-wide loyalty programs spent more than 90% more when redeeming their reward points. >>

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