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Monday, October 5, 2015


Expert: How to use events as lead-gen

Events can be a good way for brands to reach out to their customers. But what happens after the event? One expert offers insight into how events can become good lead generation tools. >>


Study: Brands keen on cross-channel but falling short

All the hype around cross channel strategies is making brands take a look at how they collect and use data, but many continue to fall short in truly creating a cross channel strategy from the data collected. That's the takeaway from a new report that looks at how high-growth brands are collecting and integrating data into their overall strategy. >>

Blogs & Content

Fraudlogix IDs 'least fraudulent' sites

There is a lot of focus on publishers who have high traffic rates, but whose traffic stems from bots or other non-human traffic. Fraudlogix has delved into the publishing world to find the websites that have the least fraudulent traffic - and this is what they found. >>

Trends & Ideas

Are you EMV-ready? If not, it could prove costly.

A new study by Software Advice has found that an alarmingly high number of SMBs have not yet adopted, or are ready to adopt, EMV-ready systems, which could lead to many facing high costs for being held liable for fraudulent transactions. >>


Who are the ad blockers and why are they blocking?

Ad blocking on Apple's iOS has been a regular news feature of late, and adds to the already prolific use of ad blockers by consumers across devices. A new infographic from Global Web Index reveals the profile of an ad blocker which, it seems, is somewhat consistent around the globe. >>


Expert: EMV switch may not stop fraud

Today marks the big EMV switch-over in the US; many have said the switch to chip enabled cards will cut down on fraudulent transactions. According to one expert while some lower fraud rates may be seen, the EMV change won't stop fraud completely. >>


Study: Families planning for Halloween

Break out the fake spider webs, costumes and candy. According to new data out from the International Council of Shopping Centers (ICSC) about 8 in 10 US households will be celebrating Halloween this year. In fact, 76% say they'll spend at least as much for their 2015 spooktaculars as they did in 2014. >>


New IAB guidelines to foster consumer trust in content marketing

To ensure more transparency among consumers around digital advertorials, and to help them distinguish advertorial from editorial, the Internet Advertising Bureau has released a new set of guidelines. >>


Forecast: Local promotions key for holiday retailers

Turns out local promotions would be more important that ever in swaying consumers to purchase. That's the takeaway from a new Eyeview report which indicates more than half of shoppers will be influenced to purchase thanks to a local promotion. >>

Mobile Marketing

Brands: How to better use location data

Data analysis and strategy are two areas in which many businesses continue to struggle. With the dearth of mobile, online, social, email and offline data, it's no wonder. One expert offers his top tips to better use location data. >>

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