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Thursday, December 18, 2014

Research

Researchers use Yelp to predict a restaurant's chances of survival

Researchers at the University of Maryland have developed a tool that appears to show a connection between the success of a restaurant and the content of Yelp reviews. >>

Trends & Ideas

Are your employees stifling yawns during status meetings?

When SaaS enterprise work collaboration software firm Clarizen quizzed British workers about what they thought of status meetings they were met with dry wit and a lot of yawning. >>

Mobile Marketing

Survey reveals the odd places consumers shop by mobile

While it comes as no surprise that UK consumers are some of the top mobile shoppers in Europe, where they do their mobile shopping is a bit of an eye-opener. >>

Advertising

Marketers urged to lower ad viewability expectations

The Interactive Advertising Bureau has issued a new report that calls for a reality check when it comes to online ad viewability. >>

Email Marketing

50% of consumers who want marketing comms prefer them via email

Email is getting some great PR recently with several surveys noting the channel is preferred by both marketers and consumers alike. Here's another, this time from Message Systems, that shows email is the most popular communication channel among consumers. >>

Advertising

AdRoll: Study finds retargeting focus for most brands

Look for more brands to push more ad dollars into remarketing to consumers when the calendar switches over to 2015. That is the takeway from a new AdRoll report which shows that most (71%) of marketers studied intend to push up to half their marketing budgets toward retargeted ads in 2015. >>

Advertising

Study: Power of Hispanic shoppers growing

New data out from Adroit Digital underlines not only the importance of the spending power of Hispanic consumers, but of advertising in engaging these shoppers. Researchers recently polled the demographic and found more than half respond to remarketed advertisements and are 'receptive to' online ads after purchasing from a retailer. >>

Mobile Marketing

Report: News, media sites opening slow in mobile

For years we've read that people will click off a website if it doesn't load within a couple of seconds. The same hold true for mobile sites, and yet according to one new report many news and media outlets - who theoretically have page-load times mastered - are still delivering slow load times over mobile browsers. >>

Ecommerce

Marin: Brands looking to integrate marketing efforts

While most business have online ad strategies only about one-quarter (27%) say these digital strategies are not integrated across all channels. This is a problem, as more consumers spend more time online, on mobile devices, within social networks and looking for product details. >>

Research

Nielsen sheds light on the Millennial male

Millennial men are an often overlooked demographic but, according to new research from Nielsen, they spend more time watching online video, social media and streaming music services than any other demographic. >>

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