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Friday, December 19, 2014

Ecommerce

Security concerns cause 23% of consumers to shop less online

The convenience and cost-saving of shopping online is a draw for many shoppers, but new research from information security firm NCC Group and IDG Research Services, reveals that there is a high level of concern among many consumers about online security issues. >>

Mobile Marketing

Mobile and online key resource for last-minute Christmas shoppers

Not everyone is organized at Christmas. Many leave their gift shopping until the last minute and, according to recent research from Retale, more than half of last-minute shoppers use a mobile device to help them find the perfect present. >>

Ecommerce

Third of consumers never pay full price online

Research into the deal-seeking behaviors of consumers reveals that consumers are no longer willing to pay full price for online purchases. >>

Ecommerce

Online cash register bells will continue ringing on Christmas Day and Boxing Day

After a frantic Black Friday and manic Cyber Monday you could be forgiven for thinking that consumers will be kicking back, enjoying Christmas Day and giving their wallets a rest - but you would be wrong, according to new research from Experian and IMRG. >>

Mobile Marketing

Experts: App usage will change in 2015

Most people think of mobile in terms of SMS messaging or even mobile browsers, but some data suggests 2015 will become the year mobile turns to 'app first', especially on the retail front. Retail apps have been gaining popularity throughout 2014, one report shows most (73%) of shoppers are 'likely to shop' with retailers offering mobile apps. >>

Advertising

How data will influence 2015

Cultivating and assessing data from online campaigns has become a huge focus for many businesses. New divisions have been created and more and more targeting is used to help find those lucrative shoppers. One expert offers his take on data for the New Year. >>

Advertising

Top 4 investments to make in 2015

One of the most critical decisions a company will make in preparation for the new year is determining how much of their annual budget to allocate towards marketing. A study by Gartner Research found that the top three marketing challenges are: growing profitable revenue, connecting with customers, and holding their own against competition. >>

Research

Researchers use Yelp to predict a restaurant's chances of survival

Researchers at the University of Maryland have developed a tool that appears to show a connection between the success of a restaurant and the content of Yelp reviews. >>

Trends & Ideas

Are your employees stifling yawns during status meetings?

When SaaS enterprise work collaboration software firm Clarizen quizzed British workers about what they thought of status meetings they were met with dry wit and a lot of yawning. >>

Mobile Marketing

Survey reveals the odd places consumers shop by mobile

While it comes as no surprise that UK consumers are some of the top mobile shoppers in Europe, where they do their mobile shopping is a bit of an eye-opener. >>

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