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Beyond Marketing
Thursday, December 12, 2013
Mobile privacy and brand safety remain top challenges for UK media agencies
A new survey carried out by the Internet Advertising Bureau UK and research agency Work reveals a large number of UK media agencies claim new budgets are being allocated for mobile. >>
Top 5 elements brands should test
When it comes to online performance, websites are sometimes the culprits for disengaged or frustrated shoppers. Too-long checkouts and faulty landing pages are the tip of the iceberg. One expert shares his top five elements that brands should test for performance. >>
How to reduce the bounce
The 2013 holiday shopping season is burning right along with a few $1 billion shopping days already in the books. According to data from MarketLive, the retailers on their platform are seeing 32% more revenue, 17% more visits and 2.4% higher conversion rates. >>
Poor in-store service pushes festive shoppers online
A new survey by experience analytics firm ClickFox reveals that most negative shopping experiences happen in-store on the sales floor, another reason why over half of consumers are turning to the Internet to shop during the festive season. >>
Why brands need more than CPM based metrics
Many online ads are often irrelevant to a customer and typically don't display a clear call to action. In fact, according to a study on banner blindness from Infolinks, only 2.8 percent of respondents said an online ad was relevant to them. Online ads need to preempt needs but also increasingly need to disrupt the typical display ad. >>
Reports show personalization impacts brand advertising
Two new reports, one focused on digital ads and another on the social space, underline the importance of a personal touch in the online space. >>
Why brands should mine holiday data for new year performance
In the middle of the 2013 holiday rush, most retailers and marketers are focused on campaign performance and getting shoppers in the door. But, in the middle of the rush, brands need to also be thinking of the New Year - and how performance over the holidays might impact 2014's bottom line. >>
Study: Mobiles don't want to be interrupted
In many ways mobile devices are giving brands and marketers more opportunities to connect - and stay connected with - consumers. But, new data indicates interrupting people when they are using their mobiles is a turn-off. And that turn-off may impact how the consumer views those who interrupt. >>
Olfactory device for mobile phones not to be sniffed at
The world's first mobile game that involves not just the eyes, ears and thumbs has been launched. Popcorn brand Pop Secret Popcorn invite you to play with your nose, too. >>
Report reveals impact of slow load times on brand perception
Brand perception is based on far more than a flashy logo or a smart marketing strategy, according to a pioneering neuroscientific study into the behavior and perceptions of mobile shoppers. Page load time also plays an important role in defining a consumer's brand perception. >>
More stories >>
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