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Tuesday, April 21, 2015

Ecommerce

Half of British consumers believe drone deliveries will never happen

Few consumers in the UK believe they will see drone deliveries introduced in the near future, but a third would be willing to opt for this delivery service, according to new research released by eDigitalResearch. >>

Social Marketing

Social Roundup: How brands are engaging in social

Two new reports shed light on how brands are engaging in the social space, and how social networks are changing how shoppers engage with their favorite brands. >>

Advertising

Targeted ads give Internet users the creeps

Consumers feel that targeted ads that follow them around the Internet are too personal and worry how the data for such targeting was collated, according to research conducted at Ithaca College. >>

Ecommerce

Online shoppers overwhelmed by choice

The huge amount of information online is crippling consumers' abilities to make decisions. This has led to many using just one or two trusted sites for content discovery and shopping, according to recent research from Carat. >>

Mobile Marketing

Smartwatches: time for a new ad format

They may be small and users may only engage with them in short bursts, but smartwatches are set to attract millions in advertising spend within the next four years, according to a new forecast from Juniper Research. >>

Ecommerce

Translation challenges stymying online communication

For a couple of years experts have been encouraging brands to become more global-minded. Today shoppers aren't just looking at US-based or UK-based companies because they live in that country. Shoppers are looking at ecommerce sites from all corners of the world. >>

Mobile Marketing

Mobile Roundup: Commerce, security options released

In today's mobile roundup, a trio of releases set up to help consumers find the things they want through the mobile space - from retail therapy to increased security. >>

Advertising

Playlists the perfect target for brands on Spotify

Brands advertising on Spotify can now better target their ads to the mood of the listener with a new feature called Playlist Targeting. >>

Ecommerce

25% of SMBs have no website

Having a website is just as important today as having a business card yet, according to a survey conducted by research firm Clutch, more than a quarter of small business still do not have an online presence. >>

Advertising

How travel brands can do more with data

In the online space there is a wealth of data on travelers, but according to one expert the data isn't being used to its potential. And that is causing some travel brands to miss out on engagement opportunities. >>

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