Experts: Flexibility key for marketers this fall

As the calendar continues counting down to September 1 and the expected start to the new school year for many American children, marketers are wondering just what to do when so much is still unknown. Will schools be in session or will kids learn remotely? Will families have additional cash to outlay for not only school supplies but non-essential items? How can they engage will still being understanding of the pressure on many families? We asked digital experts how marketers should proceed this fall. >>

Mobile Marketing

Reports: Mobile, apps on the upswing

More people are spending more time in their mobile apps. That is a key takeaway from new App Annie data; according to their research consumers are spending just over 3 hours per day with their mobile devices (global consumers). That is up from 2 hours spent per day in 2015. >>

Ecommerce

How to ensure your business is ready for 2020 holiday season

The back-to-school (BTS) season may be a rougher one than usual for many merchants and brands as consumers deal with the continuing COVID-19 crisis. A less-than-steller BTS season could mean a lower-than-usual holiday season, too. Here's what brands need to know to make the last half of 2020 a success - despite the worldwide pandemic. >>

Advertising

Expert: With CCPA in full swing, what's next for marketers

The CCPA grace period is over and now that the regulations are being enforced around the US many marketers are wondering what is next. How do they provide the secure privacy consumers want while also providing them with relevant ads and content? We asked a digital expert to weigh in. >>

Law & Regulation

How to make privacy policies revenue makers

According to data out from the Direct Marketing Association after the initial losses many businesses faced from consumers opting out of marketing post-GDPR, the average ROI of outbound campaigns saw an increase of 15%. This is key, says one expert, to why brands must make privacy part of their revenue focus. >>

Ecommerce

Study: Consumers like ecommerce, want faster delivery

While the COVID-19 crisis has had an indelible impact for restaurants and retailers around the globe, ecommerce has taken off. And, new data out from DS Smith indicates that even after the crisis has passed many consumers will continue buying online. >>

Ecommerce

Expert: Why brands must focus their digital transformation

At the beginning of the year, the bulk of brands and marketers were focused on digitally transforming their business. For some that meant opening an online marketplace, for others it was updating the way they advertised online, and for some that meant a combination of many things. Then COVID happened and brands realized they needed to adapt even faster. Here's how many are doing. >>

Advertising

Reports ID importance of communication for holiday season

New reports underline the importance of brands' communication with customers as the COVID pandemic continues to make shopping difficult for many. First, from DISQO, a report that finds that most consumers (84%) feel brands are listening to them. >>

Internet Marketing 101

Top Qualities Business Owners Should Look For In A Personal Injury Lawyer

What are the qualities to look out for in a personal injury lawyer? >>

Law & Regulation

Expert: How brands are adjusting to CCPA

The six month marker has passed for businesses to begin complying with the California Consumer Privacy Act (CCPA), and while the trust level between businesses and consumers has increased one expert says there is still work to be done. >>