Tuesday, March 11, 2014

Viral Marketing

The most shared video clips depend on region

Video is a very subjective medium - from the Oscars to funny clips uploaded by college or high school students. That fact is underlined by new research which shows the most shared video content is quite different around the globe. >>

Research

Top tax tips that will protect your information

The April 15 tax deadline is just over a month away for Americans and that has many turning to local tax prep services as well as online software. The question many have: how can I protect my private information through the tax season? >>

Blogs & Content

Report: Millennials spending more time with UGC

In January comScore reports more than 183 million Americans tuned in to nearly 49 billion video clips online; a staggering 26.9 billion of those views were for video ads. But it isn't only professionally produced advertising or even movie trailers that are engaging content viewers. >>

Advertising

New AdWords format includes detailed consumer opinion data

Google AdWords features are evolving along with consumer behavior. As more Internet users rely on reviews and opinions of others to help them make purchasing decisions, so Google has now begun rolling out consumer ratings annotations, a new format of search ad, that includes within it detailed consumer opinion data. >>

Mobile Marketing

Quarter of UK's top finance brands have no mobile website, apps

Among the biggest spenders on advertising within the UK's finance industry, a quarter does not have a mobile strategy, according to new research released by the Internet Advertising Bureau UK. >>

Ecommerce

Report reveals men's emerging role in household supermarket shopping chore

More men are to be found in the aisles of supermarkets, according to new research from Defy Media, as they increasingly take charge of the household shopping with little guidance from their spouses. >>

Advertising

How data will impact businesses in 2014

Data collection and analysis has matured over the past two years. Businesses are now using data to enhance not only traditional ad spending but native and programmatic spending as well. Even more, brands are using cloud-based data collection and analysis tools, giving them more control over what is collected and how that data is used. How will data impact 2014? >>

Social Marketing

Report: Social pushing coupon search, use

When it comes to buying new products, even those shoppers are familiar with, the deal is the thing. And shoppers are looking for deals in all the online corners - including social media. That, according to the Valassis Shopper Marketing Report. >>

Mobile Marketing

Platforms enhance mobile experience

Two additions to the mobile space may help brands enhance consumer loyalty through mobile messaging and apps. >>

Social Marketing

Few marketers plan for social media negativity

Do you have a plan in place to deal with negative social media comments? According to recent research from the Social Media Marketing University, many marketers don't. >>

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