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Monday, September 15, 2014

Advertising

PageFair: Adblocking Goes Mainstream

A new report from adblock solutions provider PageFair reveals a significant increase in installed adblock software in the past year, claiming the practise has gone mainstream. >>

Social Marketing

Study: SMB's pushing the social media spend

Many small business owners are looking to the social space, specifically Facebook, to increase their profile locally. That's the word from researchers with BIA/Kelsey's Local Commerce Monitor 18 report, which finds SMBs are using social media more than any other media to promote their business and connect with consumers. >>

Ecommerce

Report: BOPIS hot for the holidays

One trends retailers want to be ready for in the upcoming holiday shopping season? BOPIS - Buy Online Pay In Store. According to one report BOPIS could have a huge factor for shoppers who want specific items but don't want to either face the crowds or go store-to-store looking for specific products. >>

Mobile Marketing

Apps are asking users for too much personal data and providing too little privacy information

Improvements are needed in the way mobile apps access and use users' personal data, according to a new survey by the Global Privacy Enforcement Network. >>

Social Marketing

Facebook statuses - now you see them, now you don't

The social network is testing a feature that Snapchat users will be familiar with - statuses that disappear after a certain amount of time. >>

Internet

Expert: SMBs banking on themselves

Recently, the Wall Street Journal reported that small business lending was below pre-2008 levels. But one company is seeing something different from the SMB space - alternate lenders and small businesses investing in themselves. >>

Social Marketing

Top 3 tips to drive social gifting

Social networks have passed the flash-in-the-pan stage and are moving in to typical usage. Facebook and Twitter rule for casual usage but professional social networks with LinkedIn also get plenty of play and newcomers like Google+ are making an impact as well. >>

Mobile Marketing

Mobile key for back-to-school finds survey

While most people are finished with back to school shopping, the work isn't finished for retailers or metrics firms who are looking to Back to School (BTS) shopping as an indicator of what to expect during the upcoming holiday shopping season. RadiumOne polled consumers as to their plans for back to school buying. >>

Advertising

Facebook asks users why they hide newsfeed ads

Ads in Facebook's newsfeed can get annoying and many choose to hide them. Now, Facebook wants a little more detail about why their users choose to hide an ad in an effort to improve targeting. >>

Ecommerce

How social gifting will change ecommerce

We've all done it - gone to Facebook and noticed a friend or family member's birthday...and quickly sent them a quick note rather than a card. Or even attached an online gift card to that message because we forgot to pick something up at the mall. Social gifting is growing rapidly, one expert weighs in on how social gifting will change online shopping. >>

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