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Friday, August 1, 2014
Properly attributing visits, clicks and shares across the online and social spaces allows brands to tailor their content marketing to create content with which their audience will engage. This also represents the best potential communities to connect with and can help identify which devices the audience is commonly using to access content. >>
There is good news for both bricks-and-mortar and mobile retailers: their shares have both improved through the second quarter of 2014. According to new data out from MarketLive mobile's revenue share increased 35% while bricks-and-mortar store shares increased 59%. >>
Consumer engagement with mobile ads in on the increase, according to a new study by xAd and Telmetrics, with many going on to conduct secondary actions. >>
Android has widened its lead over all its competitors and its share of the global market has reached a new record, according to new figures released by market research company Strategy Analytics. >>
Many companies tend to use the term "social strategy" as if it is a catch-all for every platform available. But according to SAP while the social audience may be consistent, each social channel comes with a very specific set of expectations with regards to what the audience expects in terms of engagement. >>
Two new releases into the ecommerce space this week should help retailers improve checkouts and logins, as well as on-site personalization. Personalization has been shown to improve shopper engagement and conversions, as product placements are more relevant to the individual shopper. >>
Kids will soon be back in school across the US, and that means retailers are already looking ahead to the holiday season. A new poll out from Looker indicates more retailers are focusing on data for the holidays - capturing the right data and then analyzing and using that data to offer better experiences. >>
According to a new Gallup poll more than half of microbusinesses are using personal savings to fund their enterprise; about 43% use credit cards. Researchers found fewer than 3% of microbusinesses are using government loan programs and fewer than 2% use crowd funding programs for funding. >>
Recently published research from Webtrends shows that consumers in the UK are happy to hand over personal data to brands but many want to be rewarded and there's a limit to just how much information they are happy to part with. >>
There is a new buzz phrase out there - dark social, and it refers to the sharing of digital content outside the usual social places. For example, Consumer A sharing a link with Friend B through Skype or IM rather than within Facebook or Pinterest. According to some experts nearly one-third of shares could be through dark social trends. >>
More stories >>
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