Expert: Why localized data is a good investment

With the digital space becoming more and more fragmented, it can be hard for brands to engage with consumers. That, according to one expert, is where localized data and advertising comes in, and why brands should invest more time and money in location-based ads. >>

Mobile Marketing

Study indicates mobile not brand-safe

The mobile space could be a dangerous place for brands. That is a key takeaway from new DoubleVerify data. Researchers found that brand safety incidents can be as much as three times higher in apps than is other digital spaces. And, with more ad budgets pushing in to mobile, it could make mobile a dangerous place for brands and marketers. >>

Ecommerce

Study: Personalization key for conversions

Relevance may top price and even loyalty status. That is a key takeaway from Avoinos' Consumer Expectations in 2019. Their researchers found that, when all other factors are equal, personalization - i.e. relevance - is what prompts them to buy. >>

Ecommerce

Report: Shoppers spending more online than in-store

On average, online shoppers are spending more per visit than in-store shoppers. That is a key takeaway from Shopify's latest State of Commerce report. According to their data, the average online shopping visit totals $75 while the average in-store shopping visit totals $62, with online storefronts seeing the bulk of these purchases (82%). >>

Mobile Marketing

Expert: How Apple's Sign-In feature could impact marketers

Apple's WWDC event is making waves around the digital space, from announcements about their new products to how they're updating existing offerings. One of those? The new "Sign In With Apple" feature. >>

Advertising

Study: Half of ad spend to be online in 2020

More and more ad dollars are moving online, but according to one report over the next year 'more' will equal half. According to WARC's International Forecast about half of the global ad spend will be spent online in 2020. >>

Social Marketing

Expert: How social is impacting ecommerce

Marin Software has released their Q1 2019 Benchmarks report, and among the more interesting findings is this: more merchants and retailers are investing in stoppable content for social media. This influx of cash is likely due to consumers' continuing interest in social media as a shopping tool - turning to influencers to find new products and branded social pages for product information. We asked a digital expert how social is impacting ecommerce. >>

Social Marketing

How to optimize both social media and messaging apps

Both social media and messaging apps are ways to give consumers more and better access to their favorite businesses, but when it comes to strategies, these two entities are quite different. Here's how brands can optimize both social media and messaging app strategies. >>

Loyalty Marketing

Study: Quality key for loyalty programs

When it comes to building a loyal customer base, the quality of products is key for merchants and marketers. That's a key takeaway from new Yes Marketing research which found the product quality and value are the top factor for 41% of loyalty customers. >>

Ecommerce

Study finds consumers reluctant to embrace biometrics

It's passwords over biometrics when it comes to consumer preferences. That's the word from new Paysafe data which found that while just over half of global consumers have used some form of biometrics to make a payment in the past, nearly as many (56%) worry that biometrics will increase identity fraud, putting their personal information at risk. >>