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Tuesday, October 6, 2015


Retailers can convert 'window shoppers' with real-time analytics

Global big data integration software provider Talend surveyed UK shoppers and confirms that, for many, loading up an online shopping cart only to abandon it is part of the browsing process. >>

Mobile Marketing

Mobile use during dining experience researched

The use of mobile devices while dining out is prevalent. While some can not resist photographing and sharing their dishes, research has revealed what might seem obvious to some - that Instagramming and Tweeting your dinner means you are missing out on much of the dining experience. >>


Ad Roundup: Programmatic making strides

Two releases into the online space this week underline the growing importance of programmatic advertising options. Details in today's advertising roundup. >>

Mobile Marketing

Report: Mobile shoppers do it in bed

Mobile devices are giving consumers more options, not just in the items they purchase but in how and where they do the purchasing. That according to new MasterCard data which indicates one-third of mobile shoppers do so in bed. >>


Reports highlight what may, may not work this holiday

Marketers, are your holiday plans really in line with what shoppers want? One new report indicates...maybe not. According to Bronto Software there is a growing disconnect between holiday shoppers and marketers. >>


Study: Shoppers don't trust traditional marketing

There is new data out that indicates traditional marketing methods - TV/radio/print advertising - are not building trust with consumers. In fact, the data indicates there is a large disconnect between what brands believe is happening with their advertising and what their customers think. >>


Top tips to build buzz from online events

Webinars and online only sales events are two opportunities that can help brands better connect with their target demographics. However, hosting an event is only the beginning for brands. Here's what you need to know about using events to build customer engagement. >>


Early success for Instagram advertising

Some of the first data on Instagram advertising has been released by Rakuten Marketing and the results are encouraging for advertisers. >>

Mobile Marketing

Poor mobile connectivity costing UK retailers 1.2 billion pounds

Retailers could boost mobile sales and increase consumer confidence in mobile shopping if they introduced easy payment choices such as one-click payment, according to new research from Webloyalty. >>


Multi-tasking costing UK marketing industry 44 million days of productivity every year

Specialist recruitment firm Randstad Business Support has delved into multitasking in the workplace and how social media and technology have made it necessary to become an effective task juggler. What's needed to cope with such distractions, says Randstad, is some time each day off-grid. >>

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