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Sunday, March 26, 2017

Ecommerce

Study: Mobile key for online grocery buys

Online grocery shopping is beginning to trend up, but the grocers having the most success are keying in on mobile. That, according to Criteo's Clicks, Bricks & Broccoli: The CPG and Grocery Trend Report which found that 40% of digital grocery sales are made via a mobile device. >>

Internet

Job Seekers: How to get the next job

Looking for a new job is a full-time job, and consistency in networking, applications, and resume hits are key. But consistency isn't the only thing that matters. Here are four more tips to help land that next job. >>

Loyalty Marketing

Top 3 tips to improve travel loyalty programs

Upgrading loyalty or rewards programs to include more than store-specific points can be a good building block for brands. According to one recent study, customers are looking for programs that allow for more ways to earn and spend loyalty rewards, which could means it's time for a program upgrade. For brands considering a change, here are three tips. >>

Advertising

New Realeyes' research links emotional response to sales impact

Emotional responses are related to sales, according to a new study from emotion tracking company, Realeyes, and confectionery firm Mars. >>

Advertising

Coalition for Better Ads releases new guidance to curb consumer annoyance with ads

As the battle between advertisers and ad blockers continues to play out, The Coalition for Better Ads has released new guidance in a bid to curb consumer annoyance with ads. >>

Social Marketing

Instagram's focus on business tools attracts SMB advertisers

Advertisers have been flocking to Instagram and the social platform reveals that the majority of those advertisers are small businesses. >>

Advertising

Traditional external agency model failing to meet marketers' needs

A need for speed, coupled with closer collaboration, deep sector knowledge and data confidentiality, is driving more and more brands in the U.K. to consider establishing in-house and on-site agencies. >>

Research

Few marketers intend to invest in marketing technology in 2017

When Bynder and OnBrand Magazine asked marketers which technologies they plan to invest in this year a surprising high number said... none. >>

Email Marketing

Kinetic email boosts unique click and click-to-open rates

New research from Experian Marketing Services highlights the uplift in unique open rates and and click-to-open rates when using kinetic email. >>

Ecommerce

Study: GenX, Y most likely to BOPIS

Buying items online but picking them up in store is a selling point for many shoppers, but maybe not as many as you think. That's the word from ChargeItSpot, but nearly half of shoppers under age 50 have tried the option. >>

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