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Friday, August 29, 2014

Social Marketing

Twitter helps agency campaigns take off with Flight School

Twitter is on a mission to ensure marketing and ad agency's campaigns on the platform have the maximum impact on their target audience. >>

Internet

Top 3 tips to improve employee productivity

There have been entire sections of employee manuals dedicated to email - from not giving out work email addresses to what kinds of emails to open in a work account to how employers expect email to be used for business. And yet email is still one of the areas in which company communication can break down. >>

Ecommerce

Retailers: Why you need live online assistance for the 2014 holidays

Live engagement - or live video assistance - provides a simple and seamless way for brands to connect with their customers over the web or on mobile devices using voice, video, text, and co-browsing technology. According to one expert, live assistance is going to be big this holiday season. >>

Email Marketing

Top 3 tips to create better transactional email messages

Transactional emails aren't new. For decades retailers have used emails to confirm purchases, offer shipment tracking and alert consumers about related products. But many retailers are still uncertain about the best way to use transactional emails to engage customers. >>

Advertising

Facebook enables ad targeting by connection speed

A new global targeting feature has been added to Facebook - the ability to target social networks users based on the type of connection they use. >>

Ecommerce

UK: Lousy public holiday weather drives take-out food search surge

Hungry Brits turned to take-out food during another cold and damp Bank Holiday, according to new research from VoucherCodes.co.uk, and searches for holidays and wet weather gear also rose. >>

Mobile Marketing

Release makes push notifications actionable

Urban Airship is pushing a new kind of ad option out to brands today - through push notifications. The mobile management hub has created a cross platform support system for brands' widgets and interactive notification tools that push to users' phones or mobile devices. >>

Advertising

Early results show skipping ads improves engagement

Some early results are in and they may surprise some of you: the ability to skip pre-roll video ads can improve customer engagement. >>

Advertising

Top 3 tips to better personalize online campaigns

The promise of Big Data was that if the marketer could gather and analyze enough information, he/she could receive major insights into how to improve your business. The problem was that once the insights were gained, marketers and retailers found implementation both time consuming and difficult. It is often a roadblock in the process, and many staff resources are required for implementation, causing many companies to constantly delay this effort. Here are our expert's top 3 tips to improve personalization: >>

Social Marketing

Pinterest gives businesses a deeper peek into their Pinners

Registered business users of image-sharing social network Pinterest now have access to analytics allowing them to discover more about the people who engage with them. >>

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