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Thursday, October 2, 2014

Advertising

Ad RoundUp: Ecommerce deployments key in on data

More signs of the increasing importance placed on data: three ecommerce platforms which will integrate more data options for retailers and brands. >>

Ecommerce

Online and mobile shopping experience still failing to meet consumer expectations

Online and mobile shopping continues to fall short of consumer expectations, according to the latest shopper experience study from Cognizant, with mobiles being used more to research than shop and a reticence to share personal data via social media. >>

Ecommerce

Which products have the highest online browse-to-buy correlation?

Whether consumers are just browsing online or buying online depends upon the products they are searching for, according to recent research from Nielsen. >>

Mobile Marketing

Millennials: Speed and high-quality images the difference between bounce or buy on mobile

New insights from Instart Logic's latest consumer survey among Millennials provide retailers with priorities for their mobile commerce programs in the run up to the festive shopping season. >>

Mobile Marketing

Smartphone shopping up but revenue remains low

Traffic to ecommerce websites from smartphones has, according to Monetate, exceeded that of tablets for the first time. However, revenue from smartphone shoppers remains far lower than tablet shoppers. >>

Loyalty Marketing

Study dispels myth of what motivates brand advocates

There is a huge, untapped resource of brand advocates in the U.S., according to new research released by advocate-assisted commerce firm Needle, and what motivates them may surprise you. >>

Ecommerce

Survey: Product reviews influence more than half of shoppers

Now that the kids are settled in school families are turning their attention to the holiday season. According to some experts shopping for the 2015 holidays will begin as early as mid-October, and one new survey identifies three key trends that could help retailers and brands thrive. >>

Ecommerce

Consumers turning from coupon clipping to coupon clicking

Consumers are increasingly moving from clipping coupons to clicking coupons, as the findings of a new in-app ScanLife survey reveals. >>

Mobile Marketing

Survey: Mobile security a risk for SMBs

According to a recent survey of IT professionals by Kaspersky Lab a majority of very small businesses (VSBs) are interested in the mobile space. Unfortunately mobile security continues to be a risk for many because of the time and money needed to ensure security. >>

Mobile Marketing

How multi-screens are changing brand interactions

For the first time in history brands and marketers can engage with consumers anywhere - at home, at work, in-store, online and offline. No matter the device, brands and consumers are finding one another and connecting. The key for solid connections, though, can still trip up marketers. >>

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