Study: Marketers say work-at-home 'as productive' as office work

While it is true that many consumers and businesses want life to return to pre-COVID levels one new report finds that working from home isn't harming many businesses. In fact, according to data out from ringDNA most marketers and sales pros (84%) say their teams are 'as or more productive' when working from home as when they worked from the office. >>

Advertising

How to improve lead-gen during COVID-19

As marketers continue to react to COVID, store closures, lockdown initiatives, and more many are finding the old ways of doing things simply aren't working. From ecommerce to lead generation and back around to email messaging, there are new ways for brands to engage and build revenue. They key, says one digital expert, is to focus on performance marketing initiatives. Here's how. >>

Ecommerce

Barclaycard reports 60% spike in payments April - June

It's one sign that the globe is slowly beginning to recover from the COVID-19 lockdown that shuttered many businesses worldwide as governments and health officials fought to slow the spread of the coronavirus: a 60% increase in payments between the week of April 1 and the week of June 7. >>

Internet

Top 3 tips to decrease downtime costs

With more and more consumers streaming content, shopping online, and generally using mobile and desktops for more online activities, it stands to reason that sooner or later a website will go down. This could send consumers surfing to a new digital destination, costing marketers and brands money. Here how to decrease the costs of downtime. >>

Ecommerce

How to build a better chatbot

Chatbots are not new to the digital space, but as more consumers work from home, shop from home, and stream more content, the need for a better chatbot has arisen. We asked a digital expert how brands can building a better chatbot experience. >>

Search Marketing

Expert: What Google's de-listing of fake goods means for merchants, brands

According to reports most Google searches point consumers to fake goods, but for a long time Google has refused to remove these listings. However, the search engine has announced that as of this month, they'll begin de-indexing fake goods listings after reviewing the products - and companies - on offer. This is a strong move forward but according to one expert it isn't enough. >>

Internet

Study: Downtime costing businesses more

Having a website go down isn't a matter of it, it is a matter of when. The key, according to one new study, if having a plan in place for when a site goes dark and being able to implement that plan so that the business is back up and running quickly. >>

Advertising

Study finds CTV fraud spiking

Amidst the COVID pandemic many brands have had to find alternative ways to engage and deliver content to their consumers. One of those ways has been the Connected TV (CTV) space, but while more people are streaming content - a good thing for marketers - there are also more bad actors pushing fraudulent traffic into the space. >>

Advertising

Top 3 tips to improve personalization

For many marketers personalization tends to be less personal and more repetitious, and that can be a death knell for campaigns. While campaigns do need some bit of repetition, the personalization factor cannot be ignored and shouldn't be given up for the sake of serving the same ad to a shopper for the second - or third - time. We asked an expert to explain how brands can better personalize without the repetition factor coming in to play. >>

Ecommerce

Study: B2B buyers aren't loyal, that's why brands need sales people

While the role of salesperson in the retail space has dwindled to be that of a checkout person rather than actual sales, the role of salesperson in the B2B space remains one of customer service, and helping businesses find the tools they need for success. And that is why, according to one expert, brands need to keep that B2B salesperson role filled. >>