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Thursday, May 26, 2016

Social Marketing

Survey: SMBs keying into social

In the small business world, television and radio spots may be advertising goals, but social is a rising star. That's the word from a new Magisto survey which found that rather than shelling out tons of ad dollars for traditional media ad runs, small businesses are keying in to social. >>

Mobile Marketing

Survey: Brands leaving app money on the table

Not updating apps could be costing businesses money. That's the takeaway from a new Apptimize survey which indicates only one-third (32%) of businesses offer fresh - weekly or bi-weekly - app content. That lack of fresh content could be keeping consumers from engaging with apps over a long period of time. >>

Advertising

Brands: Why you should prep for cyber attacks

Cyber attacks continue to strike hard at small businesses around the world, and while no business is 100% immune to these attacks, there are steps to take for protection. One expert expains. >>

Internet

Fun in the Sun: How to Take a Vacation as a Small Business Owner

As the days get longer, many people are getting ready to take time off work to recharge their batteries, or unplug from their day-to-day routine somewhere relaxing. But 42 percent of small business customers expect a response from a business within four hours of sending an email - does that mean business owners can't pack their bags and take some time off? >>

Email Marketing

Email Roundup: Solutions to increase targeting

In today's email roundup: two new solutions that should help brands become more personal to their list members. >>

Ecommerce

Expert: Keys for coupon success

At the 11th annual Industry Coupon Conference, experts weighed in on how retailers and brands can best utilize coupons to engage shoppers across the demographic spectrum. The findings? It's about to get personal. Here are four key takeaways. >>

Mobile Marketing

Study: Texting could save customer relationships

Ovum and tyntec have partnered on a new study that indicates mobile, specifically texting and chat apps, could save brands' customer relationships. According to the data about half of consumers surveyed say they 'are interested' in texting options for customer service. >>

Advertising

Survey: Though ads influence, relevance is key

While many consumers agree that seeing product advertisements does influence their purchasing decisions somewhat, the relevance of ads is key to engagement. That's the takeaway from a new Rapt Media survey which found most (95%) are blocking ads because of relevance issues. >>

Internet

Brands: What you need to know about the 3 leading cyberattacks

Cyberattacks on businesses will never completely cease, but there are ways to combat the attacks if a brand knows what to look for. One expert has identified 3 leading types of attacks. Here's how businesses can recognize them. >>

Advertising

Top 3 tips to increase localization

Localization and transcreation (creating entirely new content for the right cultural fit) must be used in conjunction with translation to deliver native brand experiences that reflect more than an audience's language. One expert explains how to deliver better localized content. >>

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