Thursday, December 12, 2013

Advertising

Reports show personalization impacts brand advertising

Two new reports, one focused on digital ads and another on the social space, underline the importance of a personal touch in the online space. >>

Advertising

Why brands should mine holiday data for new year performance

In the middle of the 2013 holiday rush, most retailers and marketers are focused on campaign performance and getting shoppers in the door. But, in the middle of the rush, brands need to also be thinking of the New Year - and how performance over the holidays might impact 2014's bottom line. >>

Mobile Marketing

Study: Mobiles don't want to be interrupted

In many ways mobile devices are giving brands and marketers more opportunities to connect - and stay connected with - consumers. But, new data indicates interrupting people when they are using their mobiles is a turn-off. And that turn-off may impact how the consumer views those who interrupt. >>

Mobile Marketing

Olfactory device for mobile phones not to be sniffed at

The world's first mobile game that involves not just the eyes, ears and thumbs has been launched. Popcorn brand Pop Secret Popcorn invite you to play with your nose, too. >>

Ecommerce

Report reveals impact of slow load times on brand perception

Brand perception is based on far more than a flashy logo or a smart marketing strategy, according to a pioneering neuroscientific study into the behavior and perceptions of mobile shoppers. Page load time also plays an important role in defining a consumer's brand perception. >>

Trends & Ideas

Print catalogs continue to drive sales in Australia

Print media may be being overtaken by digital, but the printed catalog continues to play an important role in the purchase process, according to new figures released by the Australian Catalogue Association. >>

Ecommerce

Study: Shoppers more focused on the end-game

When it comes to shopping, more consumers are spending less time in the store. That isn't necessarily a bad thing. New data out from Euclid shows that the focus of most shoppers is now getting the product on their list, rather than window shopping. >>

Search Marketing

Adchemy release pulls keywords from branded content

This week, Adchemy pushes a new product out to the marketing public, powering daily reports, intuitive campaign controls and budget management features. Perhaps the most interesting piece of the new release, though, is that with it brands can build keyword search campaigns from existing search data. >>

Ecommerce

RocketLawyer: SMBs looking forward to 2014

In the second half of 2013 a majority of small businesses saw revenues climb according to new data out from RocketLawyer; their survey also finds that most SMBs believe 2014 will be even better. >>

Blogs & Content

Survey: Marketers facing disconnect with content creation

It's no secret that content is one key to engaging consumers. According to a new TrapIt survey most (82%) of marketers believe content, specifically visual content, is the key to engaging shoppers, but many also admit it is harder to connect with consumers because of the dearth of content out there currently. >>

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