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Sunday, January 21, 2018

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Advertising will be 'rear-ended' by autonomous vehicles

While current hype would have many believe that fully autonomous vehicles are just around the corner, the reality is they are still a good few years away. That should not, however, stop marketers from considering how best they can inject themselves into the extra 300 or so hours that Americans currently spend with their hands on the wheel. >>

Advertising

Why marketers need audience buying & how to create this strategy

Between voice activated assistants, mobile commerce, and video strategies, it can be hard for a business to know which new technology to choose. But, according to one expert, it may not be a change in technology that marketers need. It could be a change in how campaigns are bought. >>

Advertising

Study finds publishers key to consumer engagement

There is new data out that may push marketers' dollars to publishers' pockets. That is because nearly half (44%) believe that publisher driven content is connecting better with consumers, sometimes even better than brand-created content. >>

Ecommerce

The rising cost of retail returns fraud

As online shopping transactions increase, and businesses try to make the returns process attractive to consumers, so attempts at retail fraud also increase. New research puts a figure on the cost to retailers and their employees. >>


Email Marketing

Email preference centers increase consumer trust

Consumers cite email preference centers and clear privacy policies as drivers of trust that brands are handling their data properly, according to new data released by the Direct Marketing Association (DMA UK). >>

Email Marketing

How marketers can use email to improve relevance, engagement

Email remains a key component of all marketers' efforts, and with changes to social media it's becoming even more important. That is because email is 'owned' media - it's a piece of the marketing pie that the business or brand creates, from the subscriber list to the content. Here are a few trends that could improve marketers' email game. >>

Search Marketing

How to get yourself heard as voice search surges

People today are discovering that voice technology fits perfectly into their lives. Now they can conduct complex searches without fat thumb typos, bark food orders in their lounge or request to be entertained by jokes - all without lifting a finger. Marketers who want their voice heard need to tune their search strategies accordingly. >>

Advertising

Should marketers personalize content by age?

Personalization continues to be a huge part of marketeering campaigns, but new data indicates that there is one area within personalization that is falling short. That of tailoring - or personalizing - content according to age. New data out from Yes Lifecycle Marketing finds that only about half of markers are personalizing content based on consumers' ages. >>

Trends & Ideas

Consumer expenditure via voice assistants to rise significantly

Voice is the new keyboard, the new click. Recent research shows that user spending through voice assistants could increase sixfold in the next three years and those who already use voice assistants are using their smartphones less. >>

Social Marketing

Experts weigh in on Facebook's 'no ad' announcement

On Friday, Facebook's Mark Zuckerburg announced a change that has many small and large business owners scratching their heads. The big change? That social networkers will see more content from friends and family and less content from businesses and marketers. >>

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