Mid-year check-in: what marketers need to know

As we begin the second half of 2020 and as more businesses open following the lockdown measures put into place to quell the spread of COVID-19, many are wondering what do they do now? Is this a return to old advertising practices or have certain things changed permanently? We asked a digital expert how marketers should approach a mid-2020 advertising check-in. >>

Loyalty Marketing

Study: Experience key to loyalty

There has been tremendous growth to online shopping as consumers were forced to push many things, from grocery shopping to clothing and apparel, to the digital space. And according to one new report, this move has underlined the importance of the customer experience to overall brand loyalty. >>

Ecommerce

How COVID-19 has changed ecommerce

As restrictions begin to lessen around the world, more people are hitting grocery stores and shopping malls, but what does that mean for the increase in spending digitally during the lockdown months of the pandemic? We asked a digital expert what merchants can expect as consumers return to work. >>

Advertising

Reports: How consumers are reacting as stay-home orders lift

As states begin to re-open but with cases of COVID-19 still spiking around the US, many consumers are changing their minds about what to do next. According to new data out from Engine Insights more than half (54%) of consumers still say they want businesses to reopen but that is a 12% decrease from last month. >>

Internet

Top tips to get the most from video conferencing

Although many businesses, especially in the retail sector, are opening back up other businesses are continuing with remote workers at least in part. This means a continued interest in and use of tele- and video-conferencing technologies. Here's how businesses and marketers can choose the right video conferencing equipment for their employees. >>

Internet

Study: Marketers say work-at-home 'as productive' as office work

While it is true that many consumers and businesses want life to return to pre-COVID levels one new report finds that working from home isn't harming many businesses. In fact, according to data out from ringDNA most marketers and sales pros (84%) say their teams are 'as or more productive' when working from home as when they worked from the office. >>

Advertising

How to improve lead-gen during COVID-19

As marketers continue to react to COVID, store closures, lockdown initiatives, and more many are finding the old ways of doing things simply aren't working. From ecommerce to lead generation and back around to email messaging, there are new ways for brands to engage and build revenue. They key, says one digital expert, is to focus on performance marketing initiatives. Here's how. >>

Ecommerce

Barclaycard reports 60% spike in payments April - June

It's one sign that the globe is slowly beginning to recover from the COVID-19 lockdown that shuttered many businesses worldwide as governments and health officials fought to slow the spread of the coronavirus: a 60% increase in payments between the week of April 1 and the week of June 7. >>

Internet

Top 3 tips to decrease downtime costs

With more and more consumers streaming content, shopping online, and generally using mobile and desktops for more online activities, it stands to reason that sooner or later a website will go down. This could send consumers surfing to a new digital destination, costing marketers and brands money. Here how to decrease the costs of downtime. >>

Ecommerce

How to build a better chatbot

Chatbots are not new to the digital space, but as more consumers work from home, shop from home, and stream more content, the need for a better chatbot has arisen. We asked a digital expert how brands can building a better chatbot experience. >>