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Tuesday, September 23, 2014

Search Marketing

Study tracks effects of Google search engine updates on user behavior

A new eye-tracking study from Mediative reveals that the scanning behavior of search engine users has significantly changed over the past 10 years due to updates to Google's search engine results page and the conditioning effects of new technology. >>

Mobile Marketing

Excessive use of in-store beacon technology decreases app use

The overuse of beacons in-store can lead to a significant drop in app use, according to a new report from mobile platform firm inMarket. >>

Ecommerce

Report urges brands to go their own way and sell direct

Brands are missing out on the benefits and opportunities of selling direct from their own websites, according to new research released by Digital River, and instead sending their customers to Amazon. >>

Advertising

Forecast: Local media revs to push $140b

Local media is increasingly important to advertisers, especially in the online space, as more and more consumers switch how they consume news, entertainment and stay connected to important people in their lives. This importance should push local media ad revenues, right? Not as much as many might think. >>

Loyalty Marketing

Consumers more likely to be loyal to brands with a physical presence

Consumers are loyal to just three brands, according to Emarsys, whose recent study shows that online-only brands find it harder to attract loyal consumers than those with a physical store. >>

Ecommerce

Study dispels myth that 15-24 year olds are the true 'digital natives'

Those who have grown up with digital technology - 'digital natives' - are the most active of Internet users, right? Wrong, according to new data from Kantar Media's TGI Clickstream study. >>

Blogs & Content

Top 3 tips to better optimize branded content

There are many ways marketers can optimize their content. However, understanding consumer demand, identifying efficient channels, and diversifying content type are the three most fundamental things marketers should do before all else, according to one expert. Here is why: >>

Advertising

Programmatic spending skyrockets through Nexage Markeplace

Here's an interesting nugget: the mobile programmatic spend is surging forward. According to data focused on the Nexage Marketplace the programmatic spend has increased more than 200% over the past year. One expert suggests the spending increase is the result of publishers and advertisers following consumers into the mobile space. >>

Ecommerce

FTC's new 'merchandise rule' to come into effect before Christmas

New Federal Trade Commission rule requires retailers to ship within 30 days of a purchase, gain the customer's consent to delay delivery or provide a full refund. >>

Blogs & Content

Brands: Why content needs better optimization

Over the next few months the BrightEdge Community Edition is launch globally, it's currently available to about 2 million brands; some early results from the platform include the finding that organic search is driving about 51% of traffic across industries. I had the chance to chat with Jim Yu about the platform and what it means for the online space. >>

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