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Wednesday, December 18, 2013
By the end of 2013, BIA/Kelsey predicts native social ad revenues will surpass the $2 billion mark - a 77% increase Year over Year (YoY). In fact, that pushes native social ad revenues past social display revenues - social display has been the ad leader to date. >>
Three individual days have surpassed the $1 billion mark so far during the 2013 holiday rush: Black Friday ($1.19b), Cyber Monday ($1.735b) and Green Monday ($1.4b). A growing portion of the 'online' spend is coming from mobiles this year, a trend retailers need to watch for 2014. >>
2014 is just around the corner and with the strong showing from ecommerce over the holidays - more than $30 billion spent online so far - many retailers will be turning to online channels to push their revenue lines in the New Year. >>
Many have yet to complete their holiday shopping and, according to the National Retail Federation, millions have not even started resulting in the largest percentage of last-minute shoppers in the Federation's holiday survey history. >>
Confident and tech-savvy silver surfers are avoiding the cold weather and Christmas queues and shopping online, according to new research from next-gen payment firm Kalixa Group. >>
Cloud-based social Wi-Fi software firm, Purple WiFi, reveals that around two-thirds of venues that provide public Wi-Fi do not comply with laws surrounding the tracking of users. >>
Business meetings are a fact of life, and while mobile devices have made some meetings simpler, new data out from the Blue Jeans Network indicates mobiles have also hurt some professionals. According to their new State of the Modern Meeting Report most professionals (71%) believe they've 'lost deals' because they didn't have face-to-face interaction. >>
Deeplinking lets advertisers increase the value of the users that they already have by driving downstream engagement and purchases. This means that advertisers are able to continue to profitably acquire new users while having confidence that they will pay off in the long term. >>
2012 may have been the Holiday of Mobile, but app brands can expect another hot downloading and buying day this Christmas. According to a new SOASTA survey one-third of mobile consumers plan to download apps on Christmas Day - likely filling up those new tablets, smartphones and other devices waiting under the tree. >>
It has long been rumored that Facebook is to sell video ads. A report out today in the Wall Street Journal reveals that rumor is turning to reality this week. >>
More stories >>
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