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Wednesday, November 25, 2015


Nielsen: Generations bucking preconceived notions of behavior

Generational gaps in the way we eat, work, live, and play are perhaps not as wide as first thought, according to new research from Nielsen. >>


Study reveals shopping habits not influenced by Black Friday flash sales

Black Friday will not influence the vast majority of shoppers' habits this holiday season, according to new research by retail marketing agency Leapfrogg, suggesting that retailers focus on the customer experience throughout the entire Christmas shopping period. >>


Study: Shoppers plan to spend more, save more this holiday

This holiday season shoppers will be hitting stores - both online and offline - hard, but they will also be hitting their banks. That according to new data from Placed and RetailMeNot which indicates that while most shoppers plan to increase their holiday spending, they also plan to save more this holiday. >>


How to respond to bad reviews

No one likes a bad product review, but negative feedback can help inform product and service development, if used properly. For example, feedback about the online checkout process can be used to smooth that system. One expert explains how negative reviews can be a positive. >>


Top tips for a better 2016 IT strategy

Moving into 2016 IT will be more important than ever according to several experts. One weighs in on the top tips for a better IT strategy in the new year. >>


Click-and-collect drives additional in-store sales

A new survey from ecommerce and order management provider Shopatron found that many shoppers this holiday season are looking for the convenience of ordering online and collecting in-store. >>

Trends & Ideas

Oxford Dictionaries announces 'word of the year' and it is not a word

Every year Oxford Dictionaries selects a 'word of the year' that will enter into its hallowed pages for the very first time. This year's word has been announced - except it is not a word, it's an emoji. >>


Last-minute shopping on the rise during holiday season

Retailers are under greater pressure to drive sales beyond Black Friday and into the final week of Christmas shopping as more U.S. consumers leave holiday shopping until the last minute, according to new research from purchase-based data intelligence platform Cardlytics. >>


Ecommerce Roundup: Gift cards to push holiday spending

This holiday season, it won't just be toys and clothing under the tree. This year, it will also be gift cards, but are gift cards what people really want? >>

Social Marketing

Top 3 tips to improve Pinterest strategy

This year Pinterest announced plans to add buy buttons within their social network; PointSource and IBM have now partnered to make those buy buttons a reality. And, with more than 100 million users, the buy button could push more retailers and brands into the Pinterest infrastructure. >>

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