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Tuesday, July 28, 2015

Ecommerce

How to ensure accurate reviews are seen

It is getting harder for brands to be seen and heard in the online space. One expert offers his advice on how brands can ensure their reviews are not only accurate, but that those reviews are seen by consumers. >>

Advertising

Brands: Why you need to improve on location

In real estate experts tell us, "location, location, location". One expert says a similar mantra - one of location data - could be used with online marketing. Brands need to up their location game, says one expert, if they want to win at customer engagement. >>

Mobile Marketing

Top 3 mistakes of app developers

Getting an app to market is a tough thing, and ensuring it is visible to consumers is even harder. But, one expert says some of the things app developers are doing to get apps to market are actually hindering them. Here are the top 3 mistakes app developers are making. >>

Trends & Ideas

Social media becoming integral to journalists' daily work

A recent study into how journalists are embracing social media to get their job done shows they are adapting to these new methods of communication and seeing increases in productivity as a result. >>

Viral Marketing

Emotional motivations for video-sharing differ according to age

Marketers that want their videos to be shared should concentrate on emotional motivation with a focus on inspiration, according to new analysis of the top 100 most-shared vidoes from video-sharing platform StreamSafe. >>

Trends & Ideas

Smartwatches worn for convenience but security remains a concern

New research in the U.K. from digital research specialists Clicked sheds light on the changing behavior of smartphone owners who own a smartwatch. >>

Ecommerce

Expert: Why inflated reviews are worse than fake reviews

The online review space is a tricky one. Customers rely on reviews to find out about products prior to purchase. The problem comes when brands pay for positive reviews or when reviews that aren't necessarily accurate are inflated. >>

Trends & Ideas

Shell, PayPal team up to enable mobile payments at the pump

As mobile payments increase in popularity in the U.K. they are making life easier in all sorts of ways. Motorists in the U.K. can now make filling up with gas easier by using mobile payments courtesy of PayPal and Shell >>

Advertising

Radio most effective channel driving sales for Amazon's Prime Day

Analysis of how advertising helped Amazon to success in its inaugural Prime Day sale event reveals that radio was the most effective channel at converting awareness. >>

Social Marketing

New Twitter tool enables advertisers to plan ahead for big events

Twitter has increased its appeal to marketers with the unveiling of a new way to connect with users surrounding big events and holidays. >>

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