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Tuesday, September 2, 2014

Research

Poll: Phone fraud tops $8 billion mark in America

According to a new report Americans are being hit hard by phone scammers - to the tune of billions of dollars lost. The report was conducted by Harris Poll on behalf of TrueCaller. The poll shows about one-third of cell phone owners never checked their bill after receiving a suspicious call while 21% 'rarely' check their phone bills post-calls. >>

Ecommerce

Webtrends: Top 3 tips to improve online bookings

The summer travel season is drawing to a close in the US, but winter travel - for the holidays as well as ski getaways - is right around the corner. According to a recent PhoCusWright survey about 41% of travelers are now using mobile devices to research trips while just over half (55%) say they 'prefer booking' using desk- or laptops. >>

Ecommerce

Driving website traffic revealed as retailers' biggest challenge

A study of prominent retailers in the U.K. by imaging specialists SpinMe reveals that the biggest challenge they face is driving traffic to websites, while social media tops the list of things retailers would like to explore further if time and money were unlimited. >>

Mobile Marketing

Revenues from tablet games to triple in next five years

New data suggests global revenues from tablet games will see a significant rise in the next five years thanks to improved graphics capabilities, storage capacity and mobile broadband penetration. >>

Mobile Marketing

Marketers must react to changing consumer behavior caused by technology

The use of technology is changing consumer behavior and a survey conducted in the U.K. demonstrates that marketers need to react to changing habits and provide engaging content outside of traditional time-frames. >>

Advertising

Facebook launches Event ads to appear in Newsfeeds

Events will be given more visibility on Facebook with the launch of new tools for advertisers that will boost awareness and, hopefully, attendance. >>

Ecommerce

UK: Online Christmas shopping to exceed £13 billion

According to Sage Pay, online spending in the UK will exceed £13 billion (US$22 billion) this Christmas, an 18% increase on last year, but SMBs not yet online are set to lose out on much, much more. >>

Ecommerce

Top 3 retail tips to personalize across channels

In the long-term, retailers must invest in advanced personalization that will create a memorable shopping experience. The right solution will gather insightful data about the customer's shopping behavior, preferences and past purchases and from there, create meaningful content and product recommendations that resonate with the individual shopper. One expert offers his top 3 tips to better improve retail personalization across channels. >>

Ecommerce

Expert Advice: Use in-store techniques to sell online

The holiday and back to school seasons are the two most important shopping seasons for brands. With stiff competition for consumer dollars, brands need to differentiate themselves from the pack from both a product and customer experience standpoint. Live assistance is one way to do this, by providing an engaging way for customers to get the answers they need while considering a purchase. >>

Social Marketing

Twitter helps agency campaigns take off with Flight School

Twitter is on a mission to ensure marketing and ad agency's campaigns on the platform have the maximum impact on their target audience. >>

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