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Tuesday, January 27, 2015

Mobile Marketing

Localytics: App engagement up, retention declines

December 2014 saw the percentage of engaged app users reach an all-time high but user retention declined, according to new figures released by app marketing and analytics platform Localytics. >>

Research

Knowledge of marketing automation low among senior-level marketers

In an industry that needs to keep its finger on the pulse, a significant number of marketers have never heard of marketing automation, according to new research by Adestra. >>

Advertising

Study: Data tools don't stop cross-channel challenges

There is a wealth of data in the online space and there are nearly as many tools to collect that data. But, according to one new study, the wealth of data and data tools aren't stopping the challenge brands face in merging and activating that data across channels. >>

Mobile Marketing

Reports: Mobile economy flourishing

Mobile devices are helping shoppers find new products on store shelves. That is the takeaway from a new Ninth Decimal report which finds most shoppers (70%) are trying new products/brands after seeing mobile ads for those products. >>

Advertising

Top 3 trends to push marketers ahead in 2015

As brands cement their 2015 strategies, one expert is offering up his advice on the trends that could help push brands farther into consumers' consciousness. >>

Email Marketing

Consumers want marketing email based on previous purchases

To engage consumers that read promotional emails, recommend products based on previous research, recommends Listrak following a recent study, and keep track of unsubscribes to get send-frequency relevant. >>

Ecommerce

Kenshoo highlights rise in Facebook ad spend

Research from Kenshoo reveals the significant increase in Facebook ad spend driven by marketers' better understanding of the social networks' cross-channel campaign tools. >>

Research

Study: Americans don't understand their health plan

It turns out a growing number of Americans aren't seeing their doctors because they don't understand what is - and more importantly what isn't - covered by their health plan. That is the takeaway from a new Harris Poll. The report also found one-fifth didn't see their doctor for a 'general health concern' because they were afraid of the costs. >>

Internet

Study: Service virtualization can reduce risk

There is a new study out from voke, inc., that posits service virtualization can help businesses reduce software risks. Service virtualization, say the report authors, reduces the amount of wait time, getting software products to market and costs. >>

Ecommerce

Survey: Solo-preneurs on the rise

Owning a business may be the dream of many in the workforce, but many equate that with being 'the boss' over employees. According to a new Rocket Lawyer there is a new trend in the entrepreneur space: that of the solo-preneur, or one person office. >>

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