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Sunday, May 3, 2015

Social Marketing

40% of public relations workers use, but do not engage with, social media

Social media has become a key tool of public relations workers but, according to a study from Cision UK in association with the Canterbury Christ Church University, few are engaging via social media or responding to comments. >>

Advertising

Consumers find card-linked marketing helpful for special occasions

Using card-linked marketing to help with special occasions such as Mother's Day is something that the majority of Americans would embrace, according to insights gleaned from a survey by data and advertising company Cardlytics. >>

Mobile Marketing

More than 40% of UK online transactions made via mobile

A global Mobile Payments Index from payment technology firm Adyen shows that the UK is the world's number one with 44.4% of online payments made via mobile in the first quarter of 2015. >>

Advertising

Expert: How to engage Hispanic shoppers

If your organization only does business in the U.S., you may think you don't need to worry about providing multilingual websites, mobile apps and other digital content to your customers. But this is a major misperception, according to one expert. >>

Ecommerce

How forms can speed customer service

Customer service is becoming more important each day, and with the plethora of ways customers can reach out, brands need to be ready. One expert offers his top 5 ways online forms can ease customer service. >>

Mobile Marketing

Reports: Sharing, shopping increase on mobile

Two new reports point to the importance of mobile for both social networking and retail shopping. According to the data mobile devices now account for the bulk of social network sharing (65%) and nearly half (41%) of ecommerce visits. >>

Advertising

Ad Roundup: New video tools, cross-device options

In today's advertising roundup: new mobile video options, a partnership for social media data and another which should strengthen brands' targeting abilities. >>

Ecommerce

Ecommerce Roundup: Mobile support, what shoppers want

There are two new trends in the retail space that may be disturbing for some retailers. First, a growing number of shoppers want mobile customer support options while most Millennials say they don't want to deal with salespeople in stores. >>

Research

UK: Discount supermarkets challenge 'Big Four' in consumer engagement

A new study of UK supermarket brands has revealed that the discount brands are better able to engage with consumers over a long period that their "Big Four" rivals. >>

Ecommerce

UK: Mobile outstrips PC for apparel searches

Shopping for clothes online has become a mobile activity, according to the latest British Retail Consortium-Google Online Retail Monitor. >>

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