Thursday, December 5, 2013

Research

Report: Online wide open for CPG brands

While retailers, auto manufacturers and even pharma brands have hit the ecommerce space hard, new data out from Deloitte shows that CPG brands have a way to go when it comes to digital shopping. Researchers found that while CPG execs expect strong growth over the next three years, consumers say they'll be digitally buying CPG goods at an even higher rate. >>

Ecommerce

Webrooming, Showrooming pushing shopper engagement

Is it showrooming that is pushing conversions or is it webrooming? That is the question many retailers are asking as December rolls on. The answer? According to new data out from Harris Interactive, both. >>

Advertising

Reports show what worked and didn't over Thanksgiving

Shop early and shop often, that was the message many shoppers received in the days leading up to Black Friday and Cyber Monday. But that didn't stop retailers from advertising on Black Friday. >>

Ecommerce

Value of price comparison providers revealed

A study of two prominent retailers by Become Europe reveals the power of indirectly influencing customers' buying habits via price comparison websites. >>

Mobile Marketing

Commuters highly engaged and active mobile audience for brands, retailers

New research reveals the browsing and buying habits of today's mobile-connected commuters and urges brands to take advantage of the two times during the day that they are engaged and active. >>

Ecommerce

We2 to connect NYC's retailers and consumers via 'social WiFi'

Retailers in New York are being encouraged to sign up for a new location-based "social WiFi" network that will connect consumers to more than 2,000 hotspots throughout commercial centers in the city. >>

Email Marketing

Consumers rate email as most relevant and accurate of all channels

Despite the emergence of new digital channels such as social, recent research reveals that consumers still find the most value in email when making purchase decisions. Consumers want to receive marketing messages that are relevant, accurate and timely and, according to research from [x+1]. >>

Ecommerce

Research: Silver surfers feel undervalued by retailers

One in three online shoppers over the age of 60 "can't imagine life without the Internet" yet, according to new research from Shoppercentric, retailers are struggling to engage with older consumers. >>

Trends & Ideas

Global PC sales fall for sixth consecutive quarter

Global sales of PCs are expected to fall for the sixth quarter in a row, according to a new forecast from International Data Corporation. >>

Blogs & Content

Releases evaluate content, make file sharing simpler

In the online work place, knowing content has a solid, brand friendly message is crucial; being able to access branded content is also crucial. Two new releases to the space are setting up businesses to better handle content creation and evaluation. >>

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