News by Topic
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
Monday, September 15, 2014
One trends retailers want to be ready for in the upcoming holiday shopping season? BOPIS - Buy Online Pay In Store. According to one report BOPIS could have a huge factor for shoppers who want specific items but don't want to either face the crowds or go store-to-store looking for specific products. >>
Improvements are needed in the way mobile apps access and use users' personal data, according to a new survey by the Global Privacy Enforcement Network. >>
Recently, the Wall Street Journal reported that small business lending was below pre-2008 levels. But one company is seeing something different from the SMB space - alternate lenders and small businesses investing in themselves. >>
Social networks have passed the flash-in-the-pan stage and are moving in to typical usage. Facebook and Twitter rule for casual usage but professional social networks with LinkedIn also get plenty of play and newcomers like Google+ are making an impact as well. >>
While most people are finished with back to school shopping, the work isn't finished for retailers or metrics firms who are looking to Back to School (BTS) shopping as an indicator of what to expect during the upcoming holiday shopping season. RadiumOne polled consumers as to their plans for back to school buying. >>
Ads in Facebook's newsfeed can get annoying and many choose to hide them. Now, Facebook wants a little more detail about why their users choose to hide an ad in an effort to improve targeting. >>
We've all done it - gone to Facebook and noticed a friend or family member's birthday...and quickly sent them a quick note rather than a card. Or even attached an online gift card to that message because we forgot to pick something up at the mall. Social gifting is growing rapidly, one expert weighs in on how social gifting will change online shopping. >>
Radicati reports nearly 145 billion emails are delivered each day. Kind of makes you wonder if your email promotions, newsletters and other information are landing in the right place, doesn't it? Never fear, Vertical Response is sharing their top 3 tips to improve email deliverability. >>
According to a recent study conducted by InboundWriter only about 20% of a given website's content drives the bulk of its traffic. Now the researchers have dug deeper into this phenomena and have pinpointed two factors than can help brands better use content and content marketing. >>
A new ad format has been launched by Unruly that allows brand content to dynamically adapt to the layout around it creating a 'truly native' experience. >>
More stories >>
Featured White Papers
- Why the Smartest Marketers Have External Writing Teams
Do you want to see why marketers are outsourcing their writing? Read this white paper to learn how external writers...
- The Definitive Guide to Duplicate Listings
In the Local SEO biz, we spend a lot of time dealing with duplicate business listings. Duplicate records of your...
- The Social Hunger: Why Your Audience Feasts on Social Integration
For the past few years, marketers have 'woken up' to consumers who have the power to express their views anytime...
- The 8 Critical Metrics for Measuring App User Engagement
Measuring and optimizing for the right engagement metrics is the key to attaining and keeping users. Whether your business model...