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Wednesday, September 3, 2014

Advertising

The differences between American, European ads and why they matter

It has become easy for consumers to fast-forward through ads today, and marketers are challenged with making their messages as relevant and personal to the individual customer as possible. >>

Advertising

Study: Online video pushing hungry people to burger chains

Restauranteurs: if you think television and local radio are the best ways to reach local customers, think again. According to one new report online video is pushing more and more consumers into quick serve restaurants, and is increasing their spend while they're eating. >>

Search Marketing

Google's HTTPS ranking signal has little to no effect

Last month, we learnt that Google was flexing its search engine muscle in an effort to encourage websites to be more secure. Search algorithms were tweaked to give sites using HTTPS a higher search ranking. But have they? >>

Ecommerce

'Huge landmark' as ecommerce mobile traffic overtakes desktop

For the first time, visits to U.K. online retailers via mobile devices have overtaken desktop, according to IMRG figures released this week. >>

Email Marketing

Happy birthday, email! Now, what can you do for me?

Email may have just passed the 32 year mark, but don't call it old. According to new numbers out from SendGrid email remains one of the top online engagers for people around the world - with more than 30 million opens via iPads alone each day. >>

Research

Poll: Phone fraud tops $8 billion mark in America

According to a new report Americans are being hit hard by phone scammers - to the tune of billions of dollars lost. The report was conducted by Harris Poll on behalf of TrueCaller. The poll shows about one-third of cell phone owners never checked their bill after receiving a suspicious call while 21% 'rarely' check their phone bills post-calls. >>

Ecommerce

Webtrends: Top 3 tips to improve online bookings

The summer travel season is drawing to a close in the US, but winter travel - for the holidays as well as ski getaways - is right around the corner. According to a recent PhoCusWright survey about 41% of travelers are now using mobile devices to research trips while just over half (55%) say they 'prefer booking' using desk- or laptops. >>

Ecommerce

Driving website traffic revealed as retailers' biggest challenge

A study of prominent retailers in the U.K. by imaging specialists SpinMe reveals that the biggest challenge they face is driving traffic to websites, while social media tops the list of things retailers would like to explore further if time and money were unlimited. >>

Mobile Marketing

Revenues from tablet games to triple in next five years

New data suggests global revenues from tablet games will see a significant rise in the next five years thanks to improved graphics capabilities, storage capacity and mobile broadband penetration. >>

Mobile Marketing

Marketers must react to changing consumer behavior caused by technology

The use of technology is changing consumer behavior and a survey conducted in the U.K. demonstrates that marketers need to react to changing habits and provide engaging content outside of traditional time-frames. >>

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