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Thursday, April 2, 2015

Internet

Study: Within minutes IT outages harm brands

When it comes to a websites or point of sale offerings being down, getting back up soon rather than later is crucial for brands. That is the takeaway from a new report commissioned by xMatters; according to the research businesses are almost immediately impacted by IT outages. >>

Advertising

Q1 report indicates surging search market

As we move into Q2, one report indicates brands are reinvesting in search. According to IgnitionOne's Q1 report, the spend for search marketing has skyrocketed over the past quarter; the report shows that year over year the spend increased 25%. >>

Ecommerce

Survey: Viewing experience tops winning team

When it comes to the NCAA Men's Basketball Tournament - aka March Madness - the viewing experience is more important to most viewers than...well, anything. Including whether their team wins or loses. >>

Social Marketing

Report: Autofill features on social media improve conversions

It seems that making it simple for customers to fill out survey and order forms is key to conversion. That according to Formstack's new 2015 Form Conversion Report; according to their data using autofill features in these types of forms can double conversion rates. >>

Advertising

Brands: Why You Need Millennials

The Millennial demographic is quickly surpassing other demo's on the most wanted chart - not because Millennials have more money, but because they have another kind of power. They are self confident - they know how to move in a digital environment by nature and they are eager to express themselves. They ask brands to be sincere, straightforward, fast in their answers, real and, most importantly relevant to their needs and interests. >>

Mobile Marketing

Mobile Roundup: More shoppers choosing mobile

Two new reports point to mobile shoppers going mobile, for both purchasing and product research. Details in today's mobile roundup. >>

Research

Survey: For routine accounting, SMBs trust in-house

Small businesses aren't afraid of having an outsider file their taxes each year, but when it comes to day-to-day bookkeeping many say they prefer to have someone in-house do the heavy lifting. That according to a new survey out from Wasp Barcode. >>

Mobile Marketing

Mobile-friendly email strategies paying off for marketers

The latest Yesmail Email Marketing Compass benchmark report reveals a significant rise in mobile email conversion rates as marketers' mobile-friendly strategies begin to pay off. >>

Ecommerce

The growing impact of online performance on sales and customer experience

Retailers in the UK are optimistic about the future of online shopping, more so as purchases via mobile continue to increase. However, retailers are also aware that the online experience needs to be improved to meet consumers' expectations and increase sales from local and international shoppers. >>

Email Marketing

Dedicated email marketing teams significantly affect ROI

Email remains one of the top channels for return on investment, but could having a dedicated person or team help achieve better returns? >>

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