RSS feed Get our RSS feed

News by Topic


Monday, May 29, 2017

Advertising

Deals and promotions, not celebs or blogs, inspire vacation destination choice

Deals and promotions are the main inspiration for vacation destinations, according to new research from Expedia Media Solutions, way ahead of social media search or a celebrity endorsement. >>

Email Marketing

Emojis in email subject lines... yes or no?

Does including an emoji in an email subject line make it more likely to be opened? According to email delivery specialists, Return Path, the answer is yes... and no. >>

Loyalty Marketing

Study finds loyalty points goal-setters more satisfied

Redemption continues to be a sticking point for many loyalty programs. In fact according to one new report, club members who redeem their points are 2x as satisfied as those who do not, and yet about 20% of loyalty club members have never redeemed their points. >>

Mobile Marketing

Food advertisers pushing mobile video

Food is dominating mobile video feeds of late, and advertisers are taking note, pushing more mobile ad dollars into food and beverage advertising. That's a key takeaway from Positive Mobile's new Q1 2017 quarterly report. >>

Advertising

Expert: Challenges for female leaders in business

While the new millennium has opened many executive doors to women, there is still a lack of parity in boardrooms and executive suites. One expert explains why. >>

Mobile Marketing

WSJ mobile website one of worst-performing for page load time

The latest Mobile Web Intelligence Report from DeviceAtlas reveals that many of the world's largest daily newspapers have mobile websites that have load times three times longer than most people are prepared to wait. >>

Internet

75% of CEOs risk organization's security by using unapproved apps/programs

Despite the potential damage to a business and its reputation, not to mention security risks, business decisions makers are using programs and applications that are not approved by their I.T. department, according to a new study from data protection firm, Code42. >>

Email Marketing

Report: Half of consumers say they get too much email

While email remains at the top of the heap where branded communications are concerned, there is a growing fatigue among recipients. According to new Campaigner data nearly half (49%) of consumers surveyed say they receive too many emails from businesses and merchants. >>

Ecommerce

Consumers want more attention from brands during and after purchase process

The importance of personalization is highlighted in new research commissioned by technology group Ricoh Europe. >>

Internet

How to build on the microservices trend

According to one expert, a combination of PaaS and microservices can help brands reach scability, while remaining agile in the always-changing digital space. Here's how: >>

More stories >>