RSS feed Get our RSS feed

News by Topic


Tuesday, July 26, 2016

Social Marketing

Study IDs keys to influencer marketing

When it comes to influencer marketing, honesty is the best quality. That's one takeaway from new Altimeter and TapInfluence data, which indicates that most (71%) of influence marketers cite they're honesty as what brings consumers back to them time after time. >>

Internet

Top 3 tips to a better tech startup

The draw of owning a small business - especially one that could grow into an international brand - will never dull. In some ways the internet has made it simpler to start a business, but in the tech space, especially, there are stumbling blocks. one expert shares three tips to a better tech startup. >>

Advertising

Study: TV a priority for many Millennials

While most experts tout streaming services as Millennials most chosen form of video viewing, one new report indicates television is not off the radar of this influential demographic. According to the Video Advertising Bureau, television is fueling Millennials' online conversations. >>

Social Marketing

UK: Dark Social sharing of Olympics a way to avoid spoilers?

The 2016 Olympics will be a 'sharing-fest' among Brits, according to marketing tech firm RadiumOne, but much of that sharing will take place on dark social. >>

Loyalty Marketing

Loyalty schemes require more relevancy and personalization

Almost all consumers in the UK have, at some point, joined a loyalty program. However, according to new research from 3radical, consumers want those programs to understand them better and provide more relevant rewards and promotions. >>

Advertising

Expert: Why timing of brand connection is more important than ever

With all of the targeting abilities now available to marketers, many may have forgotten that reaching a consumer at the right time is still one of the most valuable. According to one expert, timing could be more important than any other. >>

Internet

Verizon to acquire Yahoo, what it means

Verizon is set to acquire Yahoo for the purchase price of $4.83 billion dollars. This just a year after mobile brand Verizon also acquired AOL. The move will integrate Yahoo with AOL. >>

Internet

Just 6% of consumers always leave a review

Reviews... most consumers love to consult them, but few like to write them, according to new research from AYTM Market Research. >>

Trends & Ideas

Binge-watching shedding its negative connotations

Binge-watching is shedding its negative connotations, according to new research from Gfk MRI, as more and more people say they regularly watch three or more episodes of the same show in one sitting. >>

Ecommerce

Amazon flexing its delivery options in the UK

Amazon is to test its latest delivery initiative in the UK during the coming months and, no, it isn't drones. >>

More stories >>