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Thursday, February 11, 2016

Mobile Marketing

Mobile app shoppers generate more revenue than mobile website and desktop shoppers

New data from ecommerce cloud platform Poq reveals that those shopping via a mobile app generate a lot more revenue for retailers than those shopping from mobile websites or desktop. >>

Mobile Marketing

Mums turn to Facebook for recommendations and parenting communities

Mums in the UK join private parenting groups on social media and thoroughly research products, brands and holidays on social networks, according to new research. >>

Mobile Marketing

Forecast: App economy to surpass $100b by 2020

Look for the app economy to see significant growth over the next four years. That's the takeaway from a new AppAnnie forecast which predicts the app economy will reach at least $50 billion this year and should exceed $101 billion (globally) by 2020. >>

Mobile Marketing

Report: Retail, tech lead for mobile video

New data out regarding mobile video indicates the big winners - so far - are retail and tech with CPG brands not far behind. The new report, from Positive Mobile, shows these three verticals hold a more than 53% share of the mobile video ad space. >>

Internet

Report: Pressure is on for security pros

The pressures are mounting for cyber security professionals, and the pressure isn't just in preventing or recovering from breaches. More than 10% say they fear losing their job because of security breaches. >>

Advertising

High viewability goals damaging ad campaign performance

Extensive research reveals that advertisers who have high viewability goals do so at the detriment of their online ad performance and the ability to fully complete campaigns. >>

Mobile Marketing

Retail: In-app purchases increasing as a percentage of digital sales

A recent report from Urban Airship reveals that retail is leading the way in mobile commerce with half saying half their sales now come from mobile devices. >>

Ecommerce

Two countries, two different spending trends for Valentine's Day

A new survey in the UK suggests that loved-up shoppers will shell out more to celebrate Valentine's Day this year than last, while things are quite different in the U.S. >>

Advertising

Ad Roundup: Platforms to improve data, prevent fraud

In today's advertising roundup, two new solutions that have launched into the online space. The first will offer brands better access to consumer data and another will help etailers prevent fraud. >>

Ecommerce

Survey: SMBs getting out the vote

The Iowa Caucus is over, and New Hampshire isn't far off. In the US, consumers and businesses are fully into the election year, and according to one report businesses are getting out the vote. Small business owners are getting out the vote this year. >>

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