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Sunday, April 17, 2016
Top 3 tips to prep for 2017 taxes
It's tax day in the US, and while most businesses have already filed, it's never too late for tips. Especially those tips which can help a business prepare for next year's taxes. Let's take a look. >>
Younger generations most likely to value physical stores
Despite digital being an integral part of their lives, younger generations are actually more likely to say it is important that a brand has a physical store, according to new research from iModerate Research Technologies. >>
Women's business travel booking habits save businesses millions
New research from Harvard Business Review reveals there is a difference in business travel habits between genders that can affect a business' bottom line. >>
Study: Interactive video ads getting more attention
Turns out, video is an attention getter. That's the takeaway from a new Exponential Interactive study which looked into how consumers react to pre-roll and banner ads as well as interactive video. >>
Expert: How loyalty will help mobile wallets
Mobile wallets have been getting a lot of attention from businesses around the world, but according to one expert the real benefit to mobile wallets won't be seen until loyalty is introduced. >>
Ad Roundup: Platforms set personalization as goal
In today's advertising roundup, three releases to the online space that should help retailers and brands up their personalization and targeting games. >>
Study: Reputation key to engagement
The key to customer engagement may be making a switch to reputation. That's the takeaway from ReturnPath's new 2016 Sender Score Benchmark Report. Researchers tallied more than 4 trillion email messages through 2015, and their finding is that having a 'good' email reputation is no longer enough. >>
Businesses to spend more time, money on email campaigns in 2016
Businesses are set to increase spending and time on email marketing, according to Email On Acid, proving that the communication channel remains a top priority and a critical tactic to increase engagement, sales and brand awareness. >>
Reports: Consumers shop for everything online
Forget stores, more and more shoppers are buying online - and not just for digital content or cheap designer goods. Two new studies are outlining the trends that are hitting not only retailers but grocers. >>
Detailed product information ranks above reviews, price in decision to buy
What quality of product information is needed to motivate an online shopper to hit the buy button? The results of a new study from product content management platform Salsify will guide you. >>
More stories >>
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