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Sunday, May 24, 2015

Email Marketing

Top retailers failing to meet consumer expectations of personalized comms

Top online retailers are failing to capitalize on consumers' growing expectations of receiving insight-driven, personalized brand communications, according to new research from Teradata. >>

Advertising

Android ad blocking browser released by Adblock Plus

Bad news for advertisers, but good news for those who prefer their browsing experience not to be clogged up with ads - Adblock Plus has released its beta version of Adblock Browser, an Android browser that blocks ads by default. >>

Email Marketing

How triggered emails can reduce shopping cart abandons

With shopping cart abandons holding steady at over 50% retailers continue to look for a solution. One expert suggests triggered email might be the answer. >>

Mobile Marketing

How to better protect consumers' mobile privacy

Data breeches are almost becoming commonplace, which is why one expert insists businesses need to focus on security measures. Two-factor authentication is one option for brands ready to take the next security step. >>

Ecommerce

Expert: What Google buy buttons could mean for ecommerce

Some experts are predicting that Google will soon launch buy buttons. One expert weighs in on the implications of this proposed tool. >>

Mobile Marketing

Report highlights the 'mobile moments' of commuters

Commuters in the UK spend almost an hour each working day commuting to and from work, and for almost half of that time they are engaging with their mobile device. adsquare's latest report reveals these 'mobile moments' are an opportunity for brands and advertisers to get their message across. >>

Ecommerce

Consumers keen to use new payment technology but businesses slow to adopt

Shoppers are keen to use new payment technology but, according to a new report from Sage Pay, businesses are being slow to adopt them. >>

Advertising

Ad Roundup: Integrations and new releases to offer more insights

In today's ad roundup upgrades to platforms and new releases should put brands in a better data situation. >>

Internet

Pew: Online service providers least trusted to keep personal data secure, private

More than half of people in the U.S. feel they have little to no control over their personal data online, and most do not trust the government or private businesses to protect their data, according to a new report from the Pew Research Center. >>

Smartphone use behind the wheel grows to include multiple activities

Texting or making phone-calls behind the wheel has long been shown to cause careless, or dangerous, driving. However, a new survey commissioned by AT&T reveals that behind-the-wheel activities are a lot more varied with drivers admitting to taking selfies and even engaging in video chat. >>

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