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Wednesday, October 22, 2014

Advertising

Ad Roundup: Mobile video and retargeting solutions

Mobile continues to be a heavy hitter, and two releases should help brands better utilize their mobile presence. >>

Mobile Marketing

Forecast: 27% of holiday buys could be 'lost' to abandoned carts

Just in time for the busy holiday shopping season, next-gen payment and SaaS hub Jumio is releasing BAM Checkout. It's a mobile solution set up to simplify mobile transactions and reduce fraudulent purchases. >>

Trends & Ideas

Multitasking activity during TV viewing has little to do with the show being watched

Multitasking on other devices while watching television is a well-known phenomenon but, according to new data released by TiVo, the activities being conducted on mobile devices and laptops have little to do with the television program being watched. >>

Ecommerce

65% of shoppers still rely on visits to physical stores during online shopping journey

The online shopping revolution is yet to happen, according to a new report by Geometry Global, which found that two-thirds of shoppers still visit physical stores in their purchase journey. >>

Advertising

Internet ad revenues hit landmark high in first half of 2014

Internet ad revenue rose 15% to $23.1 billion during the first half of 2014, a landmark figure according to the latest IAB Internet Advertising Revenue Report. >>

Advertising

Report: Product placements can recoup commercial losses

New data out from INFORMS shows product placements can curb audience loss during commercial breaks by up to 10%. According to researchers product placements reduce the amount of time television viewers 'turn away' from programming during commercial breaks. >>

Ecommerce

Study highlights consumer behavior in tablet purchase journey

While those shopping for a new tablet rely heavily on mobile devices to research and evaluate a purchase, very few go on to make a purchase on a mobile device, according to a new study from market research and consulting firm Chadwick Martin Bailey. >>

Ecommerce

Britain leads Europe's online shopping boom

Hermes' 2014 Parcel Deliveries Usage and Attitude Survey in the UK reveals retailers in the UK are set to profit from significant online spending as confidence soars in the country. >>

Mobile Marketing

YouGov: Mobile commerce confidence grows among consumers

Recent research from Unique Digital and YouGov reveals that 'search and purchase' now exceeds 'search only' on mobile as mobile transactions continue to rise and consumers become more comfortable with mobile commerce. >>

Advertising

Study finds the moments ads will most likely garner attention

Turns out there is an exact moment when, if an ad is delivered, it has a better chance of engaging the consumer. What's better a new study had identified just when the timing is most likely to result in customer engagement. >>

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