Get our RSS feed
Search BizReport
News by Topic
Marketing
- Advertising
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
Beyond Marketing
Tuesday, July 29, 2014
How to tell if interactions are successful or not
There are two ways to think of success: a successful visit for the user and a successful visit for the company. Ideally, these two concepts should have substantial overlap. But, what if the data is unclear? How can a business tell if interactions are successful or a waste of time? >>
Report: In case of emergency, try cell
In case of emergencies, go straight to the phone. That's the intel from a new CallFire report, which indicates Americans are most responsive to text messaging in cases of emergencies. According to the report about 3 in 5 say they are 'most likely' to pay attention to emergency alerts sent to their phones. >>
Retailers failing to maximize use of social shopping websites
Consumers today are increasingly discovering products via social commerce websites yet, according to new research from Kenshoo and DataPop, very few retailers are posting their products on such websites. >>
Home pages of retail websites failing to load fast enough
Today's top retail websites are taking long to load than in previous years, according to new performance analysis conducted by Radware. >>
U.K. ecommerce websites improve delivery options to tap overseas customers
Online retailers in the U.K. are capitalizing on the opportunity to tap international markets and are improving website functionality and customer propositions to attract and service overseas customers. >>
Forecast: More to invest in multi-screen ads
About three-quarters of ad agencies are already investing in multi-screen advertising, but a new forecast out from Jivox indicates multi-screen is about to go even higher. According to a new survey from Jivox 90% of those advertisers plan to increase mobile spending this year; 70% say they'll invest more ad dollars specifically into multi-screen campaigns. >>
Forrester: Mobile social users more engaged, share more
A new Forrester study reveals that people that access social networking sites such as Facebook are far more likely to engage with a company's content on that site than desktop users. >>
Top 3 tips for SMBs using webinars
Webinars are moving out of the training sector and moving into the ad sector, with savvy businesses - both large and small - implementing them as part of larger, on-going campaigns. For example, brands can use the webinar primarily for lead generation purposes, then use different methods (or subsequent webinars) to nurture those leads and move them down the sales funnel. >>
Air passengers demand constant connectivity and fast in-flight Wi-Fi
People today are accustomed to easy access to Wi-Fi even when out and about in public. New research from Honeywell Aerospace finds that those expectations have expanded to include when travelers are airborne. >>
Power Users + Loyal Users = App Stickiness
Not all apps have the same rate of engagement and loyalty, as a new study from analytics and mobile marketing company Localytics confirms. >>
More stories >>
Featured White Papers
- 10 Best Practices for a Successful Digital Asset Management Implementation
Rich media and digital content are pervasive in organizations and continue to grow exponentially. Every aspect of the business world... - Why The Smartest Marketers Have External Writing Teams
A successful content strategy includes many moving parts: content planning, content creation, content promotion, measuring your content's performance and optimizing...