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Saturday, August 15, 2020

Content Marketing

How publishers can increase engagement through relevance

Recently Google announced a campaign that would push $15 million in ads to support local newsrooms and publications that have been hit hard by consumers' move to online news consumption. Through the campaign they'll place targeted ads in 3,000 newspapers, news sites, and radio and TV stations. While this is a interesting move, one local expert believes it is also a sign to publishers to take more control of their content and the data they have on-hand that can serve more relevant content to their readers and viewers. >>

Mobile Marketing

Expert: What Apple's WWDC20 means for developers, advertisers

At this year's Apple WWDC instead of large changes to Apple's hardware, most big changes were slated for system updates including a transition from Intel processors to Apple Silicon. But, while there won't be any big devices for consumers to consider, there are still many changes for developers and marketers to consider. >>

Content Marketing

Report: Streaming returning to pre-pandemic levels

While the first three months of the COVID-19 pandemic saw a sharp increase in the amount of content streaming done per household, researchers now believe the peak of this trend has passed and that streaming will being to return to more normal levels. >>

Social Marketing

Study finds fundamental changes in how social media is used

Over the course of the pandemic, social media use has changed and the changes are being felt by both social media consumers and content creators/brands. According to new data out from Influenster, a Bazaarvoice company, about half of content creators in both the UK and North America, more current events-based content is now being used in the social space. >>




Ecommerce

How retail is changing mid-pandemic

Three new reports shed light on how retail, both online and offline, is changing because of the COVID-19 pandemic, and may shed light on strategies that merchants, brands, and marketers can implement to better engage at this time. >>

Advertising

Top 4 strategies B2Bers can use to improve 2020 revenue

Though ecommerce is booming for many merchants online, the overall retail space has had a rough 2020 due to the Coronavirus pandemic and increasing worry from many consumers. And although consumers have rapidly adjusted to buying more online it can be harder for businesses to make those quick changes. Here are four strategies to help B2B brands ensure they are ready for the rest of 2020 and into 2021. >>

Mobile Marketing

Studies ID how mobile use has changed since pandemic

It is no secret that more consumers have 'gone mobile' since the beginning of the COVID-19 pandemic or that more time is being spent with mobile devices. Two new reports shed light on how consumers are interacting with marketers and content since lockdowns began. >>

Advertising

Study finds brands set to increase digital ad spend

As more business is conducted in the online world business owners are watching and pushing more of their ad budgets into the digital space. In fact, according to new data out from Fractl and Buzzstream say they'll increase their digital PR spending over the next five years. >>

Advertising

Experts: Flexibility key for marketers this fall

As the calendar continues counting down to September 1 and the expected start to the new school year for many American children, marketers are wondering just what to do when so much is still unknown. Will schools be in session or will kids learn remotely? Will families have additional cash to outlay for not only school supplies but non-essential items? How can they engage will still being understanding of the pressure on many families? We asked digital experts how marketers should proceed this fall. >>

Mobile Marketing

Reports: Mobile, apps on the upswing

More people are spending more time in their mobile apps. That is a key takeaway from new App Annie data; according to their research consumers are spending just over 3 hours per day with their mobile devices (global consumers). That is up from 2 hours spent per day in 2015. >>

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