Wednesday, July 23, 2014

Advertising

How to get past personas and into consumers' interests

Online consumer attention is fleeting and fragmented. As a result, advertisers need to adjust their practices accordingly to recognize what their audiences care about right now. Taykey solution mines data from thousands of online sources, discovers what is trending for specific audiences, delivers ads targeted by those trends and optimizes the results 24/7. >>

Mobile Marketing

European Commission forces Google, Apple to make users aware of 'true cost' of an app

Google has agreed that no app downloads that push in-app purchases will be labeled as 'free' in Europe as of the end of September this year, following criticisms by the European Commission. >>

Ecommerce

Top 3 tips to improve seasonal marketing plans

Whether online or off, the nature of business lends itself to seasonality. No matter what a retailer is selling, there are going to be busier periods than others, so planning for those moments is critical to promote profitability all year long. Here's how online brands can capitalize on seasonality: >>

Social Marketing

Research: Social media users less likely to post positively about their favorite products

Researchers from Universities in Britain, Australia and the U.S. have found that users of social media are less likely to use those websites to post positive opinions about their favorite brands and services. >>

Ecommerce

Twitter preps for new generation of commerce experiences

In the same week that Facebook announced the trial of a 'Buy' button in advertisers' posts and ads, Twitter has announced the acquisition of payments startup Cardspring. >>

Mobile Marketing

iBeacon firm offers free hardware and installation to UK retailers

iBeacon technology is becoming popular with both consumers and businesses. A UK-based iBeacon technology firm is offering free iBeacon installation and deployment to retailers in the run-up to the valuable festive season. >>

Mobile Marketing

Swrve: Report reveals one third of apps get only one minute of attention

New benchmarks for mobile app performance have been released by mobile marketing automation platform Swrve, and they reveal just how important the initial app experience is to retention. >>

Ecommerce

Facebook trials 'Buy' button within advertisers' posts and ads

The social network has announced it is testing a new feature that will enable advertisers to sell products directly through advertising, according to a recent blog post. >>

Email Marketing

Report: Canadian SMBs behind on CASL

Only about one-third of Canadian small businesses are up to date on CASL - Canadian Anti-Spam Legislation - penalties. That's the word from Constant Contact which surveyed SMBs to determine how in the know they were about the anti-spam legislation. >>

Ecommerce

Millennials emerge as leading spenders on green products and services

Millennials could be pointing the way to how consumer purchasing will shift in years to come as they emerge as the core supporters of green products and services in a survey commissioned by hygiene products manufacturer SCA. >>

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