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Thursday, March 30, 2017

Mobile Marketing

Study: Most want loyalty to be mobile

Rewards and loyalty programs continue to garner consumer interest, but shoppers aren't keen on those little plastic keycards any longer. That's one takeaway from Vibes' 2017 Mobile Consumer Report. >>

Advertising

Expert: Data key to video strategy

Marketing leaders can't settle when it comes to data, but must shift their mindsets to better use data to reach their customers in a different way with video. This will hopefully lead to a better and more sophisticated use of data, one where brands engage their customers in the most relevant and relatable ways. >>

Loyalty Marketing

Study: Half of loyalty club members want retail redemption options

Free flights are great, but new data indicates that more travel loyalty club members are looking for retail redemption options than more freebies from their favorite airline. >>

Advertising

Unilever to up digital spend following display ad trial

The early stages of ongoing research by Unilever has convinced the consumer goods giant to allocate more of its marketing budget to display advertising. >>

Advertising

FreeWheel: Video ad views up 24% YoY

Viewing of on demand video continues to rise, according to the latest figures from FreeWheel, as do the number of ad views. >>

Ecommerce

Report: Post-purchase contact key for future engagement

While a customer's experience in-store is crucial, and the right messaging pre-purchase is a must, one new report finds that customers' engagement with brands after a purchase is just as important, especially to future business. >>

Advertising

Ad Roundup: Customer-focused releases

In today's advertising roundup, a partnership and a new release that focus on better communication between retailers and consumers, as well as a business-focused releases, focused on improving collaboration in business. >>

Ecommerce

UK retailers need to improve returns process

A new survey from European payments provider Klarna reveals that UK retailers need to improve their returns capabilities or risk losing customers. >>

Mobile Marketing

Shoppers want more in-store tech

Speed and convenience are top priorities for today's in-store shopper, and new research reveals that physical stores need to tech-up to satisfy consumer demand. >>

Loyalty Marketing

Resolving customer issues quickly leads to greater brand loyalty

Sometimes, retailers get things wrong. But it's those retailers who handle a wronged customer the right way that create greater brand loyalty, according to new research from experience management firm, Qualtrics. >>

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