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Wednesday, October 7, 2015


Most parents will shop offline for Halloween candy and costumes

Brick-and-mortar businesses are where the vast majority of shoppers will head to purchase Halloween costumes and decorations, driven by engaging in-store displays and the ability to try on costumes, according to Retale. >>

Trends & Ideas

VR, mobile to boost game industry revenues past $100 billion by 2018

New data from Juniper Research shows the continuing growth of the digital gaming sector, aided by consumer adoption of mobile and virtual reality technology. >>


Four tips to connect with festive shoppers

Want to know how to reach shoppers effectively to drive sales for the upcoming holiday season? Eyeview's survey highlights four ways in which marketers can connect with consumers. >>


Retailers can convert 'window shoppers' with real-time analytics

Global big data integration software provider Talend surveyed UK shoppers and confirms that, for many, loading up an online shopping cart only to abandon it is part of the browsing process. >>

Mobile Marketing

Mobile use during dining experience researched

The use of mobile devices while dining out is prevalent. While some can not resist photographing and sharing their dishes, research has revealed what might seem obvious to some - that Instagramming and Tweeting your dinner means you are missing out on much of the dining experience. >>


Ad Roundup: Programmatic making strides

Two releases into the online space this week underline the growing importance of programmatic advertising options. Details in today's advertising roundup. >>

Mobile Marketing

Report: Mobile shoppers do it in bed

Mobile devices are giving consumers more options, not just in the items they purchase but in how and where they do the purchasing. That according to new MasterCard data which indicates one-third of mobile shoppers do so in bed. >>


Reports highlight what may, may not work this holiday

Marketers, are your holiday plans really in line with what shoppers want? One new report indicates...maybe not. According to Bronto Software there is a growing disconnect between holiday shoppers and marketers. >>


Study: Shoppers don't trust traditional marketing

There is new data out that indicates traditional marketing methods - TV/radio/print advertising - are not building trust with consumers. In fact, the data indicates there is a large disconnect between what brands believe is happening with their advertising and what their customers think. >>


Top tips to build buzz from online events

Webinars and online only sales events are two opportunities that can help brands better connect with their target demographics. However, hosting an event is only the beginning for brands. Here's what you need to know about using events to build customer engagement. >>

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