Thursday, January 29, 2015

Advertising

Digital Roundup: Free and freemium models launched

Three new releases into the online space should give marketers a hand - without putting a price on the tools. Here are the details. >>

Internet

Banking industry figures show silver surfers avid users of Internet, mobile banking

Online banking is not just for the young. New figures published by the British Bankers' Association reveal that almost 2.3 million customers aged between 70 and over 100 years old now use Internet banking and the oldest customer to have downloaded a banking app is 108. >>

Ecommerce

Top 3 holiday trends than will impact 2015

The 2014 holiday season may seem far removed from the last week in January, but there are takeaways from what happened with shoppers and brands than could impact how brands fare throughout 2015 and into the next holiday shopping season. >>

Ecommerce

Valentine's Surveys: What couples are looking

Valentine's Day is only a couple of weeks away and while most of us haven't started shopping for the romantic holiday, new surveys out from Ebates and Offers indicate how retailers might make the most of holiday spending. The data is especially important because, according to Ebates, most (95%) of Americans will exchange gifts on the holiday. >>

Internet

Shareholic: Facebook now accounts for 25% of social referrals

Consumer reliance on social media to drive online traffic has increased significantly, according to new data released by content discovery experts Shareholic. >>

Advertising

Brand Keys predicts Super Bowl winners, losers

Wondering if the New England Patriots or the Seattle Seahawks will come out on top in Super Bowl XLIX? Well, we aren't going to posit an answer on that, but one expert is chiming in on who the winners and losers - in the Super Bowl ad game might be. >>

Advertising

Top 3 data collection trends for 2015

Data will continue to be key for brands in 2015, but it's no longer the collection of data that should be foremost in marketers' minds. Instead, brands need to understand how to correlate data from across devices and channels to better interact with consumers. One expert offers his top 3 data trends this year. >>

Advertising

ChoiceStream: Sports audiences costing brands more

2014 was a big year for sports - the FIFA World Cup, a strong showing in the baseball World Series and the usual NCAA and NFL hype. But, according to new data out from ChoiceStream, eight different sports related ad segments showed significant cost increases from 2013 to 2014. >>

Internet

UK: Privacy concerns rising, trust falling

The sharing of personal data by companies is the top concern among British consumers, according to the latest annual TRUSTe Consumer Confidence Index, which reveals a third are more concerned about their privacy today than they were a year ago. >>

Ecommerce

In-store pricing versus online: Getting the price right at the right time

The ease, frequency and speed with which pricing and promotions can be updated in online stores means it is hard for physical stores to keep up, and that is affecting consumers' buying behavior, according to new research from Displaydata. >>

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