Saturday, January 28, 2012

Mobile Marketing

Nellymoser reports huge rise in magazine QR code use

As the print industry struggles to come to terms with technology, more and more publishers are making use of QR codes, as a recent study from mobile marketing firm Nellymoser reveals. >>

Research

USPS gives extra weight to commercial mailers

As the U.S. Postal Service raises its prices this week it has also introduced a new '2nd Ounce Free" price for pre-sorted commercial first-class mailers. >>

Mobile Marketing

Survey: 15% jump in smartphone use in UK

New statistics from market research firm Ipsos Mori reveal the UK saw the biggest rise in smartphone usage in the first 10 months of 2011 out of the US, UK, France, Germany and Japan. >>

Mobile Marketing

3 Unique ways mobiles engage consumers, employees, brands

As more consumers engage through mobile devices marketers are looking for ways to engage, too. Whether through apps or mobile websites consumers are looking for content and information and three new options could help brands give consumers what they're looking for. >>

Email Marketing

Email offering takes small steps for greater results

Acquisition email is a space less crowded by marketers. Although the space is less crowded that doesn't mean advertisers should send any and all messages to any and all consumer lists. From the ividence point of view, campaigns begin by sending a message to a core group of list members and then quantifying opens, clicks and other metrics before the target is tweaked and then sent to a larger group of list members. >>

Mobile Marketing

How politicians are using mobile to engage

The 2008 elections relied on social media. The 2012 elections may well rest on mobile. Each election year politicians trot out new offerings - more online information, ways to donate or volunteer with campaigns. So far the 2012 election season is gearing up for a mobile party, finds Jumptap. But it isn't just content politicians are offering, they're also jumping feet-first into mobile ads, too. >>

Ecommerce

How sites like eBay and Etsy can help small businesses

Ask any small business owner and they'll say they've at least considered opening an Etsy, eBay or Amazon storefront. Some have jumped in and are thriving, others have jumped but still struggle to find consumers, engage them and then sell product and some are still considering. >>

Research

Forecast: 56% increase in connected device shipments by 2016

According to new data from NPD In-Stat, the connected device base will increase from 256 million devices (2011) to at least 1.34 billion by 2016. That is a 56% combined annual growth rate. Connected devices include tablets and smartphones as well as connected television and satellite sets, video game consoles and Blu-ray players/recorders. >>

Blogs & Content

Studies: Focus on production, use online video with television

Whether online or mobile, the market for video is growing by leaps and bounds. Those viewing options are also bringing up new questions - is it better to sponsor or advertise? Short-form or long-form? Home-based production or professional? >>

Social Marketing

Pinterest: What is it and who is using it?

Who would have thought that selecting images from the Internet and pinning them on boards for all to see and share would become so popular? But it has, thanks to the image-based social network called Pinterest. But who uses it? >>

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