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Thursday, October 2, 2014

Advertising

Study: Mobile video a compliment to TV

According to reports by comScore more than 80% of Americans now own smartphones, and on those phones consumers are doing more than talk-and-text. They are visiting social networks and checking email, browsing for their next purchase - and they are watching video. >>

Mobile Marketing

Mobile sites leaving customers hungry

Restaurants are falling short in their mobile experience. That's the word from a new survey out from The Search Agency. According to their findings mobile restaurant websites aren't delivering the kind of experience customers want - and in some cases that is causing hungry consumers to look elsewhere. >>

Research

Survey: Most create videos as keepsakes

A new survey out from Animoto indicates most consumers who create video clips are doing do to capture a memory. According to researchers 72% of consumers create video as keepsakes, and 80% make these videos to keep in touch with family/friends. >>

Advertising

Ad RoundUp: Ecommerce deployments key in on data

More signs of the increasing importance placed on data: three ecommerce platforms which will integrate more data options for retailers and brands. >>

Ecommerce

Online and mobile shopping experience still failing to meet consumer expectations

Online and mobile shopping continues to fall short of consumer expectations, according to the latest shopper experience study from Cognizant, with mobiles being used more to research than shop and a reticence to share personal data via social media. >>

Ecommerce

Which products have the highest online browse-to-buy correlation?

Whether consumers are just browsing online or buying online depends upon the products they are searching for, according to recent research from Nielsen. >>

Mobile Marketing

Millennials: Speed and high-quality images the difference between bounce or buy on mobile

New insights from Instart Logic's latest consumer survey among Millennials provide retailers with priorities for their mobile commerce programs in the run up to the festive shopping season. >>

Mobile Marketing

Smartphone shopping up but revenue remains low

Traffic to ecommerce websites from smartphones has, according to Monetate, exceeded that of tablets for the first time. However, revenue from smartphone shoppers remains far lower than tablet shoppers. >>

Loyalty Marketing

Study dispels myth of what motivates brand advocates

There is a huge, untapped resource of brand advocates in the U.S., according to new research released by advocate-assisted commerce firm Needle, and what motivates them may surprise you. >>

Ecommerce

Survey: Product reviews influence more than half of shoppers

Now that the kids are settled in school families are turning their attention to the holiday season. According to some experts shopping for the 2015 holidays will begin as early as mid-October, and one new survey identifies three key trends that could help retailers and brands thrive. >>

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