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Monday, December 22, 2014

Social Marketing

Top 3 social trends to watch in 2015

As quickly as mobile and video are changing, the social landscape is also changing - and influencing those sectors of the online space. One expert believes savvy marketers can gain from social media in 2015, if they are prepared. >>

Advertising

Why clicks will regain importance in 2015

In the online space data collection will never go away. The more connected brands can be to their customers the better they can serve meaningful content and product offers to consumers. According to one expert, this data connection will be key for brands in the new year. >>

Ecommerce

Security concerns cause 23% of consumers to shop less online

The convenience and cost-saving of shopping online is a draw for many shoppers, but new research from information security firm NCC Group and IDG Research Services, reveals that there is a high level of concern among many consumers about online security issues. >>

Mobile Marketing

Mobile and online key resource for last-minute Christmas shoppers

Not everyone is organized at Christmas. Many leave their gift shopping until the last minute and, according to recent research from Retale, more than half of last-minute shoppers use a mobile device to help them find the perfect present. >>

Ecommerce

Third of consumers never pay full price online

Research into the deal-seeking behaviors of consumers reveals that consumers are no longer willing to pay full price for online purchases. >>

Ecommerce

Online cash register bells will continue ringing on Christmas Day and Boxing Day

After a frantic Black Friday and manic Cyber Monday you could be forgiven for thinking that consumers will be kicking back, enjoying Christmas Day and giving their wallets a rest - but you would be wrong, according to new research from Experian and IMRG. >>

Mobile Marketing

Experts: App usage will change in 2015

Most people think of mobile in terms of SMS messaging or even mobile browsers, but some data suggests 2015 will become the year mobile turns to 'app first', especially on the retail front. Retail apps have been gaining popularity throughout 2014, one report shows most (73%) of shoppers are 'likely to shop' with retailers offering mobile apps. >>

Advertising

How data will influence 2015

Cultivating and assessing data from online campaigns has become a huge focus for many businesses. New divisions have been created and more and more targeting is used to help find those lucrative shoppers. One expert offers his take on data for the New Year. >>

Advertising

Top 4 investments to make in 2015

One of the most critical decisions a company will make in preparation for the new year is determining how much of their annual budget to allocate towards marketing. A study by Gartner Research found that the top three marketing challenges are: growing profitable revenue, connecting with customers, and holding their own against competition. >>

Research

Researchers use Yelp to predict a restaurant's chances of survival

Researchers at the University of Maryland have developed a tool that appears to show a connection between the success of a restaurant and the content of Yelp reviews. >>

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