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Thursday, June 20, 2013
Yahoo introduces one-stop business listing dashboard for SMBs
Managing business listings in multiple online directories can be a headache. A new program from Yahoo will enable small businesses to keep their listings up to date, and even allow for the timely promotion of special events and offers. >>
Nielsen reveals habits of second-screeners
Are second-screeners engaging with television content or distracting themselves? Both, according to a new survey by Nielsen. >>
Why your coupons need mobile
Digital coupon redemption rates are climbing, but mobile coupons may be where retailers find the biggest bang for their advertising buck. Because mobile consumers are looking for business locations, deals and offers for immediate use, not a week or more down the road. >>
Jivox, vSplash push interactivity with platforms
Two established online platforms are pushing the interactivity boundaries, with native ad content options and actionable data insights. >>
Amazon facilitates social gifting on Facebook
This week, Amazon has launched a new social gifting feature for Facebook that allows groups of friends to club together to send an Amazon Gift Card. >>
Younger B2B buyers' online purchase behavior ignored by suppliers
New research from the Acquity Group reveals that suppliers' websites aren't capable of handling the evolving demands of younger B2B buyers. >>
Portrait of an affluent consumer
We're still a few months away from the busy holiday shopping season, but new data out from comScore and Martini Media may help brands better target affluent shoppers once the season is upon us. >>
U.S.: 41 billion online videos watched in May
New figures released by comScore show that 182 million Americans watched almost 41 billion online content videos during May and a record number of ad views. >>
Accenture: Execs have tech, need talent to make sense of data
When it comes to turning online data into actionable insights, most Consumer Packaged Goods (CPG) executives say they have the technology to collect but need more talent to analyze the findings. Accenture polled 350 senior-level executives to come to their results. >>
Study: More people working on home To-Dos from work
Employers aren't going to love the results from a new study out from Captivate, which indicates more and more workers are catching up on 'home-work' while at work. In other words they are compiling grocery lists, researching birthday/special occasion gifts or looking for new carpenters or plumbers while one the job. >>
More stories >>
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