Tuesday, December 10, 2013

Ecommerce

Study: Shoppers more focused on the end-game

When it comes to shopping, more consumers are spending less time in the store. That isn't necessarily a bad thing. New data out from Euclid shows that the focus of most shoppers is now getting the product on their list, rather than window shopping. >>

Search Marketing

Adchemy release pulls keywords from branded content

This week, Adchemy pushes a new product out to the marketing public, powering daily reports, intuitive campaign controls and budget management features. Perhaps the most interesting piece of the new release, though, is that with it brands can build keyword search campaigns from existing search data. >>

Ecommerce

RocketLawyer: SMBs looking forward to 2014

In the second half of 2013 a majority of small businesses saw revenues climb according to new data out from RocketLawyer; their survey also finds that most SMBs believe 2014 will be even better. >>

Blogs & Content

Survey: Marketers facing disconnect with content creation

It's no secret that content is one key to engaging consumers. According to a new TrapIt survey most (82%) of marketers believe content, specifically visual content, is the key to engaging shoppers, but many also admit it is harder to connect with consumers because of the dearth of content out there currently. >>

Mobile Marketing

Nearly half of consumers believe mobile marketing messages are irrelevant, useless

New research among consumers into mobile marketing communications has revealed that they are not as relevant and useful as brands and retailers might think. >>

Trends & Ideas

Bazaarvoice points the way to authentic reviews

New research from Bazaarvoice reveals that concerns exist among consumers that not all reviews they read are authentic, which is why the company has launched an Authentic Reviews Trust Mark. >>

Email Marketing

Top 3 design tips for mobile email

Everyone is talking about responsive design but even without responsive templates or any technical expertise, marketers can design their emails to be easily consumed on mobile devices. There are one-column templates, increased font sizes, lessening the amount of text and simplifying the overall layout. >>

Ecommerce

Cyber Monday: Hottest ever revenue day

The hottest day in online shopping history - at least so far - is Cyber Monday of 2013. According to data out from comScore online shoppers spent to the tune of nearly $2 billion on December 2, a 34% increase over the full Thanksgiving weekend spend. >>

Blogs & Content

Long? Short? Which headline length generates the most click-throughs?

Headlines should be eye-catching and well-crafted to lure in readers. While there are many aspects to headline writing that contribute to its success, content discovery platform Outbrain has used click-through data to ascertain specifically whether the length of a headline can affect content marketing success. >>

Mobile Marketing

comScore: U.S. smartphone ownership reaches all-time high

New comScore data reveals that while Apple remains the top smartphone manufacturer, Android leads as the top smartphone platform in the U.S. where smartphone ownership levels are at an all-time high. >>

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