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Tuesday, September 16, 2014

Blogs & Content

Report: Online communities growing in importance

When the Internet was first growing, online communities and forums were how consumers 'met up' with one another. More recently online communities have been seen by some to be old school and not as important, but one new survey indicates online communities are still important for online brands. >>

Blogs & Content

Survey: Consumers want to share product details with friends

Here is one more reason brands should include user generated content - like reviews - on their websites or offer simple, social sharing tools for their customers: those customers want to share. According to new data out from Dailybreak Media, consumers are 'eager to share' their product experiences with their social networks. >>

Advertising

PageFair: Adblocking Goes Mainstream

A new report from adblock solutions provider PageFair reveals a significant increase in installed adblock software in the past year, claiming the practise has gone mainstream. >>

Social Marketing

Study: SMB's pushing the social media spend

Many small business owners are looking to the social space, specifically Facebook, to increase their profile locally. That's the word from researchers with BIA/Kelsey's Local Commerce Monitor 18 report, which finds SMBs are using social media more than any other media to promote their business and connect with consumers. >>

Ecommerce

Report: BOPIS hot for the holidays

One trends retailers want to be ready for in the upcoming holiday shopping season? BOPIS - Buy Online Pay In Store. According to one report BOPIS could have a huge factor for shoppers who want specific items but don't want to either face the crowds or go store-to-store looking for specific products. >>

Mobile Marketing

Apps are asking users for too much personal data and providing too little privacy information

Improvements are needed in the way mobile apps access and use users' personal data, according to a new survey by the Global Privacy Enforcement Network. >>

Social Marketing

Facebook statuses - now you see them, now you don't

The social network is testing a feature that Snapchat users will be familiar with - statuses that disappear after a certain amount of time. >>

Internet

Expert: SMBs banking on themselves

Recently, the Wall Street Journal reported that small business lending was below pre-2008 levels. But one company is seeing something different from the SMB space - alternate lenders and small businesses investing in themselves. >>

Social Marketing

Top 3 tips to drive social gifting

Social networks have passed the flash-in-the-pan stage and are moving in to typical usage. Facebook and Twitter rule for casual usage but professional social networks with LinkedIn also get plenty of play and newcomers like Google+ are making an impact as well. >>

Mobile Marketing

Mobile key for back-to-school finds survey

While most people are finished with back to school shopping, the work isn't finished for retailers or metrics firms who are looking to Back to School (BTS) shopping as an indicator of what to expect during the upcoming holiday shopping season. RadiumOne polled consumers as to their plans for back to school buying. >>

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