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Friday, February 5, 2016

Advertising

Ad viewability levels down across Europe

Ad verification company Meetrics has released the latest ad viewability benchmarks across Europe which reveal viewability across many European countries dropped in the final quarter of 2015. >>

Trends & Ideas

Virtual Reality: Seeing, and trying, is believing and buying

As some of the largest companies in the world put their faith in virtual reality, a new report from Futuresource Consulting reveals that the new technology has a long way to go before consumers will part with a significant amount of money to buy into it. >>

Ecommerce

Expert: Retail's trends to watch

Ask a retail veteran and they might tell you the best thing about retail is that it always changes. Season to season, trend to trend, nothing stays the same for long. One expert believes there are trends from the 2015 holiday season which can be used an indicators to where retailers need to go next. >>

Mobile Marketing

Mobile Roundup: Platforms to simplify work, personal lives

In today's mobile roundup: new releases to the mobile and ecommerce spaces that should set up brands for simpler communication and to access data from their customers to provide a better shopping experience. >>

Ecommerce

Report: Fraud attacks up 80%

As more consumers use not only credit cards but online shopping venues, more retailers are being hit with fraud. According to data from ThreatMatrix 2015 say an 80% YoY increase in fraud attacks. More than 20 million of the attacks stoppby by ThreatMatrix were from new account creators. >>

Trends & Ideas

Marketers value startups for their passion, drive, and technological prowess

Marketers are increasingly turning to startups to provide them with specific solutions to a business problem, according to a new study from the Association of National Advertisers in the U.S. >>

Mobile Marketing

How mobile is changing retail

Retailers need mobile. It is a fact we learned through the 2015 holiday season, yet still many retailers are stuck in 2013 where mobile was a nice feature, but an unnecessary one. One expert explains how mobile continues to change retail. >>

Ecommerce

ECommerce Roundup: Platforms to simplify shopper interaction

Two new releases into the online space should make business simpler for etailers. The first will link ads with customer visits while another should simplify consumer payment or business banking experience. Details in today's ecommerce roundup. >>

Social Marketing

Report: Consumers want social connection, brands aren't offering it

When it comes to social marketing, the advice is to connect with consumers. Don't just have a profile, but respond to questions, complaints, or even an endorsement. According to one new report, media/entertainment brands are not following that advice. >>

Mobile Marketing

Accenture: Shoppers' mobile expectations not being met

More shoppers are demanding more retail services via mobile, yet retailers are failing to meet these expectations, according to new research from Accenture. >>

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