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Friday, November 28, 2014

Mobile Marketing

Brands: How to ensure rogue apps aren't damaging to you

There is danger in the app space for many brands. While consumers are using apps to connect and shop, there are unscrupulous types who put out rogue apps that can be damaging to legitimate businesses. >>

Ecommerce

Top tips to drive purchases

Mobile is expected to drive nearly 50% of all online traffic between Black Friday and Cyber Monday. Mobile sales are also expected to account for almost 25% of online sales during that time. Here's how brands can use mobile to thrive during the holiday season. >>

Mobile Marketing

Brands: How to protect yourself in the app space

Mobile apps are easy to create and, through an ever widening network of app stores, easy to distribute. The public has an almost insatiable appetite for mobile apps that promise to save them time or money, and that is where some consumers - and brands - can begin to see trouble. >>

Mobile Marketing

25% of smartphone owners have used mobile wallet technology at least once

Retailers may notice that more of their customers want to pay using their smartphones this holiday season, according to new research from Blueshift Research. >>

Ecommerce

Forge relationships with consumers with gamification marketing techniques

Are you reaching your audiences effectively using the channels they demand? According to new research from 3radical, almost half of consumers in the UK determine whether or not they will purchase from a brand based on whether they get the right or relevant information. >>

Social Marketing

50% of teens bored of Facebook as the social network loses its 'cool' factor

Facebook continues to be the world's largest social network with 1.35 billion active monthly users, but it appears Zuckerberg's baby has reached saturation point as growth slows and other social networks see their popularity soar. >>

Ecommerce

Studies ID social trends for the holiday season

It's no secret that most Americans will be shopping this weekend, but exactly how they will engage with retailers - online and off - remains a mystery to many brands. AddThis has analyzed Black Friday and Cyber Monday engagements. >>

Email Marketing

Experts: Use the Hunger Games strategy to avoid spam folders

The experts at Campaigner say email marketers can learn a thing or two from Suzan Collins' Hunger Games books. Here are their top 3 tips. >>

Ecommerce

Studies predict strong holiday shopping season

1010data's Holiday Shopping Study indicates a strong in-store shopping season. According to their survey about half say they prefer shopping in-store so they don't have to wait for shipping (52%). Shoppers also cite in-store as a preference because they get inspiration about gifts. >>

Social Marketing

Unruly IDs the most shared videos of 2014

Social media has become more about sharing over the past year, and those shares are helping some brands broaden their organic reach. Marketing tech hub Unruly has identified the most shared social videos of the year, and the findings might shed light on how other brands can engage through video. >>

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