Thursday, April 19, 2018

Ecommerce

What the subscription economy means for marketers

Zuora's recent $100 million IPO filing raised new questions about the future of the subscription economy. Once considered a passing trend, such a robust offering indicates investors are confident subscriptions are here to stay. BizReport asked Jason Nyhus, VP of Global Marketing and Communications at ecommerce leader Digital River, to give his thoughts on the evolution of the subscription economy and what it means for brands entering the subscription landscape. >>

Mobile Marketing

Study: Ad completion key to engagement, spending

Rewarded advertising may have a bigger impact on consumer engagement than many brands have previously thought. That, according to new data which shows that the more app users complete rewarded ads, the more they spend and the more they return to those apps. >>

Ecommerce

Report: Shoppers want better experiences, now

According to one new report physical retailers must begin adjusting how they approach consumers, starting now. Euclid researchers believe focusing on the experience, and offering in-store shoppers an 'Amazon-like' experience is the key to merchants' success. >>

Advertising

Study: Consumers want control of data

According to a new report, while most consumers are willing to sharing their information with brands in exchange for a better overall shopping or advertising experience, they also want the ability to determine which parts of their data are then stored. >>

Mobile Marketing

Carriers: Top 3 tips to a stronger customer content strategy

Mobile carriers are sitting on a wealth of customer data, and yet many carriers are simply a carrier, rather than a content or entertainment provider for their users. According to one expert, this is a big mistake. Here are three tips for mobile carriers to create a strong customer content and entertainment strategy. >>

Social Marketing

Experts: What the Facebook/Cambridge Analytica issue may mean for digital

With everyone talking about the Facebook/Cambridge Analytica scandal, and what it means for consumers, we thought it would be interesting to find out how it may also impact digital businesses. Here are our experts' thoughts. >>

Mobile Marketing

Report: Phishers going mobile

Fraudulent purchases, stealing identities. These are only two of the things phishers are after. And, according to new data, they're using mobile devices to get the data, not only of consumers but potentially of businesses whose employees use mobile devices for work. >>

Advertising

Expert: Why marketers need more than attribution

Attribution continues to be an important part of marketers' strategy, but according to one expert, attribution alone isn't the answer. Here is how marketers can make attribution part of a strategy without losing other key marketing data. >>

Social Marketing

Survey finds consumers' interest is social ads down

Marketers may not want to hear this, but new data out from Sprout Social indicates all the dollars being invested in social media advertising may be going to waste. That, because according to their report more than half of consumers either don't trust social ads are simply aren't interested in them. >>

Advertising

Expert: How voice-assist will change how brands engage

Millennials are quickly changing how brands and consumers engage online, especially when it comes to voice-enabled tech. These consumers - and those even younger - are comfortable with AI and voice-enabled tech in ways that even the earliest adopters in the Gen X and Boomer generations aren't. We asked one expert how these tech gadgets are changing how brands and marketers engage. >>

More stories >>