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Tuesday, January 16, 2018

Search Marketing

How to get yourself heard as voice search surges

People today are discovering that voice technology fits perfectly into their lives. Now they can conduct complex searches without fat thumb typos, bark food orders in their lounge or request to be entertained by jokes - all without lifting a finger. Marketers who want their voice heard need to tune their search strategies accordingly. >>

Advertising

Should marketers personalize content by age?

Personalization continues to be a huge part of marketeering campaigns, but new data indicates that there is one area within personalization that is falling short. That of tailoring - or personalizing - content according to age. New data out from Yes Lifecycle Marketing finds that only about half of markers are personalizing content based on consumers' ages. >>

Trends & Ideas

Consumer expenditure via voice assistants to rise significantly

Voice is the new keyboard, the new click. Recent research shows that user spending through voice assistants could increase sixfold in the next three years and those who already use voice assistants are using their smartphones less. >>

Social Marketing

Experts weigh in on Facebook's 'no ad' announcement

On Friday, Facebook's Mark Zuckerburg announced a change that has many small and large business owners scratching their heads. The big change? That social networkers will see more content from friends and family and less content from businesses and marketers. >>


Social Marketing

Should brands keep shtum on social and political issues?

Should brands air their stance on social and political issues? It is a tough tightrope to walk in a world in which more and more consumers are putting their personal convictions first and buying based on belief. >>

Mobile Marketing

Mobile struggling with stalled growth

Although mobile continues to be a beacon in terms of consumers' product research, two new reports underline some growth issues for the sector. Primarily in the areas of app installs and push notifications. >>

Advertising

Top 3 tips to improve customer retention

Customer retention is expected by many experts to be the difference in marketers' growth this year because, while more and more customers are buying products online, fewer are returning time after time to the same brand. And, according to many, retaining those consumers is key to growth. Here are three tips. >>

Trends & Ideas

Travel firms introduce facial recognition destination searching

Marketers can't read consumers' minds - yet - but advances in facial recognition technology can let them read your face. Read on to find out how facial recognition technology has already begun to make an impact in the travel industry. >>

Blogs & Content

Reports ID trends to watch in digital content consumption

Streaming media, be that a television stream, music, or movies, is a trend that is likely to have a big impact on marketers in 2018. According to two new reports, consumers are streaming more of their digital content, an indicator that marketers may need to change how they advertise. Or, at least, where. >>

Mobile Marketing

Research boosts understanding of high rates of mobile cart abandonment

Titter ye not - size really does matter - at least when it comes to making an online purchase. Academic research points to an 'emotional ambivalence' among consumers using mobile for online shopping caused by, among other things, the small screen size. >>

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