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Saturday, March 28, 2015

Advertising

Ad Roundup: Partnerships to increase viewability, deflate fraud

In today's roundup: new partnerships setting up to help marketers and brands better connect with customers while taking on fraudulent activities. >>

Social Marketing

Expert: The most important social metrics for brands

Is it enough for a brand to have a profile on Facebook and to share tips or daily deals? Not so much, at least not any longer. Brands need to cull data, analyze it and use that data to connect. But, with so much data available, how can a brand know they're tuning in to the right metrics? >>

Mobile Marketing

Smartphones reach new milestone in U.S.

A new milestone has been reached, according to new figures released by comScore. All but 25% of people in the U.S. now own a smartphone. >>

Advertising

400% rise in alcohol advertising not turning U.S. into country of drunks

While the amount spent on alcoholic beverage advertising has risen dramatically over the past four decades, consumption has not, according to new research released by the University of Texas at Austin. >>

Research

Survey uncovers negative attitudes towards wearable tech

Smartwatches more popular among consumers than other wearable technology such as fitness trackers, according to recent research from Apadmi, but not everyone thinks smart wear makes the wearer smart. >>

Ecommerce

Survey: A little research goes a long way for salespeople

Hey, salespeople, turns out there is more to closing a sale than just presenting the facts about a product. That, according to new data out from NewVoiceMedia, which indicates sales could be increased up to 88% with only 5 minutes of research into what your customers really need. >>

Mobile Marketing

Mobile Roundup: Payment options, partnerships announced

Three mobile announcements should help brands better connect with their mobile customer base. Details in today's mobile roundup. >>

Internet

Top 5 tips for overworked SMBs

Deciding to start a small business is the easy part - ask any of the experts. Putting a business plan in place, figuring out advertising and social media and even - gasp - launching a website are where many SMB owners get bogged down. One expert offers his advice on how to keep pushing forward without the burn-out factor activating. >>

Social Marketing

What did Facebook's inactive account purge do to fan counts?

Ryan Solutions has tracked the number of Facebook fans lost after the social network purged voluntarily deactivated and memorialized accounts from brands' fan counts. >>

Research

TV, radio continue to be most popular media channels

Nielsen reveals that traditional media are still attracting the most eyeballs and ears. >>

More stories >>