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Monday, May 4, 2015

Mobile Marketing

Less than 1 in 10 hotel reservations made via mobile in 2014

While mobile is fast becoming integrated into many aspects of day to day life and commerce, it is not yet significantly changing the way Americans book accommodation, according to new research. >>

Mobile Marketing

Millennials want convenient, functional and relevant mobile app experience

How Millennials view a company and its products can be significantly influenced by the app experience it provides, according to a new report from Oracle. >>

Research

Travel Forecast: European Vacations Coming

It isn't just the title of a Chevy Chase movie any longer. According to a new survey from Sojern European Vacation is on the minds of summer travelers this year. Their new report is based on trends observed through Q1 2015 and points to a weakened Euro leading more travel-minded consumers to think about a European vacation this year. >>

Advertising

Top 3 tips to better engage Hispanic consumers

Cinco de Mayo is just a day away, but for brands to truly engage Hispanic consumers requires more than a flyer or banner announcing the day. One expert offers his top 3 tips for brands to better engage this population. >>

Mobile Marketing

YouTube announced 80% YoY mobile growth

According to YouTube's CEO the video behemoth is now reaching more younger demographics than any other television network anywhere, ever - and that is just on mobile. >>

Social Marketing

40% of public relations workers use, but do not engage with, social media

Social media has become a key tool of public relations workers but, according to a study from Cision UK in association with the Canterbury Christ Church University, few are engaging via social media or responding to comments. >>

Advertising

Consumers find card-linked marketing helpful for special occasions

Using card-linked marketing to help with special occasions such as Mother's Day is something that the majority of Americans would embrace, according to insights gleaned from a survey by data and advertising company Cardlytics. >>

Mobile Marketing

More than 40% of UK online transactions made via mobile

A global Mobile Payments Index from payment technology firm Adyen shows that the UK is the world's number one with 44.4% of online payments made via mobile in the first quarter of 2015. >>

Advertising

Expert: How to engage Hispanic shoppers

If your organization only does business in the U.S., you may think you don't need to worry about providing multilingual websites, mobile apps and other digital content to your customers. But this is a major misperception, according to one expert. >>

Ecommerce

How forms can speed customer service

Customer service is becoming more important each day, and with the plethora of ways customers can reach out, brands need to be ready. One expert offers his top 5 ways online forms can ease customer service. >>

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