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Beyond Marketing
Friday, August 1, 2014
Six ways to increase the performance of your Pinterest Pins
Taller images, calls to action and keeping brand images face-free are just some of the secrets to success on Pinterest, according to new information shared by Ripen eCommerce. >>
Personalization key to becoming a 'Best Friend Brand'
Recent research from Silverpop suggests that consumers tend to have just five brands they are loyal to, repeatedly opening their emails and buying their products. But what is it that forges this friendship? >>
Young mobile users annoyed by ads in apps
Youth insights consultancy Voxburner surveyed students in the U.K. to see what they find most annoying about mobile apps. One element stuck out more than others - ads in apps. >>
Top 3 tips to harness dark social data
Properly attributing visits, clicks and shares across the online and social spaces allows brands to tailor their content marketing to create content with which their audience will engage. This also represents the best potential communities to connect with and can help identify which devices the audience is commonly using to access content. >>
Report: M:Commerce share up one-third
There is good news for both bricks-and-mortar and mobile retailers: their shares have both improved through the second quarter of 2014. According to new data out from MarketLive mobile's revenue share increased 35% while bricks-and-mortar store shares increased 59%. >>
Consumer engagement with mobile ads on the rise
Consumer engagement with mobile ads in on the increase, according to a new study by xAd and Telmetrics, with many going on to conduct secondary actions. >>
Android dominates smartphone market
Android has widened its lead over all its competitors and its share of the global market has reached a new record, according to new figures released by market research company Strategy Analytics. >>
How to tell if social is right for your brand
Many companies tend to use the term "social strategy" as if it is a catch-all for every platform available. But according to SAP while the social audience may be consistent, each social channel comes with a very specific set of expectations with regards to what the audience expects in terms of engagement. >>
Ecomm Roundup: Faster checkouts and better personalization
Two new releases into the ecommerce space this week should help retailers improve checkouts and logins, as well as on-site personalization. Personalization has been shown to improve shopper engagement and conversions, as product placements are more relevant to the individual shopper. >>
Top 3 tips to use data better this holiday season
Kids will soon be back in school across the US, and that means retailers are already looking ahead to the holiday season. A new poll out from Looker indicates more retailers are focusing on data for the holidays - capturing the right data and then analyzing and using that data to offer better experiences. >>
More stories >>
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