Monday, April 21, 2014

Advertising

How Facebook, AdWords can work together

Facebook has been taking a beating recently about attribution, the worth of ads placed on the site and the change in algorithms that has some businesses seeing little return even on status updates. But one expert advises brands not to give up on social and instead to look at it differently. >>

Social Marketing

Study: Tuesday/Thursday are best days for sharing

Think social media followers share just as many brand offers on Mondays as, say Thursdays? Think again. According to new data out from Extole Tuesdays and Thursdays outrank all other days for sharing, but Monday is still a day retailers don't want to miss. >>

Ecommerce

Survey: Bitcoin making more waves

Bitcoin is still fairly unknown to the bulk of consumers, but it is gaining ground. That is the takeaway from a new survey out which indicates nearly half of consumers now at least know about Bitcoin. . .even if they haven't used it yet. >>

Internet

How predictive tech may simplify engagement

Predictive technology is a new phrase beginning to make the rounds in boardrooms around the world. At the core, predictive technology is high-functioning behavioral targeting. It uses consumers behaviors and interests to extrapolate how that consumer might engage or interact with a branded message, piece of content or even social status update. >>

Mobile Marketing

Survey: Mobiles look to devices before, during, after shopping

Mobile devices are making it easier for bargain hunters to find deals. And share them. And use them. That according to new coupons data from RadiumOne. Their survey revealed that about half of all mobile users (US) clicked on a mobile ad in the previous quarter. What's more, mobile users are looking to devices throughout the shopping funnel - not just when they are ready to buy. >>

Blogs & Content

Study: Live TV still trumps time-shifted

With all the buzz about time-shifted viewing and online/mobile viewing, television has been looked at as a dying medium. Not so, according to new data out from BroadStream Solutions; their data shows live television viewing still reigns supreme. >>

Advertising

Brands: How to make the most of ad placement

Above the fold. Next to relevant content. According to shoppers past behaviors. These are all suggestions from experts on where to place advertising in the online space; the problem is many advertisers don't know where their ads are placed - or how to ensure ads are placed correctly. >>

Mobile Marketing

Avoidance a big reason for blocking calls

From call screening to call blocking, fewer Americans are picking up the phone - even for people they know. That according to new data out from Harris Poll and WhitePages. According to the survey people are blocking calls from businesses and exes - as you might imagine - but they are also blocking calls from friends. >>

Mobile Marketing

App Annie: App stores' revenue gap closing

Google Play store revenues are growing fast, according to app ranking and analytics firm App Annie, and it continues to have a huge lead over Apple in respect of downloads. >>

Search Marketing

Marin study reveals the effect of integrating search and social campaigns

New research from Marin Software reveals that not only do search campaigns perform better when managed alongside social campaigns, but consumers that click on both search and social ads are more likely to make a purchase and spend more. >>

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