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Thursday, February 27, 2020

Social Marketing

Reports: Growing interest - and abuse - of influencer campaigns

A growing number of brands are pushing ad dollars into the social space, specifically into influencer marketing. That, according to new data out from Linqia which reports that 40% of brands have run or are running at least six influencer campaigns. >>

Internet

Report: More threats coming from the cloud

New data out from Imperva indicate more businesses need to take a look at their cloud security. That because, according to their latest Cyber Threat Index, attacks that originated from public cloud sources - like Amazon's Web Services - spiked up 16% from August to December 2019. >>

Ecommerce

Study finds Google still drives more shopping

While a great deal of attention is being put on the influence of, well, influencers on social media for retail sales one new study finds that search remains at the top of the influencer heap. Specifically, Google. Data out from Oribi found that Google is driving about 20% of ecommerce sales. >>

Content Marketing

Listening vs. Watching: How Hispanic consumers engage with digital content

Digital audio and video are increasingly important to all demographics and all publishers but one new report sheds like on how Hispanic consumers, in particular, are engaging with digital content. The key: they're listening more than they are watching. >>




Ecommerce

Slight increase for retailers in January

While January is typically a down month for merchants and brands, January 2020 saw a slight increase in sales. According to the National Retail Federation January sales were up nearly 3% YoY for January. >>

Internet

What Chrome's 'SameSite Cookie' update means for marketers

This week, Google announced an update for SameSite Cookies. In brief, this update is an attempt to force site ID the cookies they collect that can be used on other sites. Those that don't comply with this identification will see their cookies stop working within the Chrome browser space. site performance issues on the Chrome browser. >>

Ecommerce

Experts: What Amazon's brick-and-mortar expansion means for retailers

Amazon's recent earnings announcement was a big one - breaking records for the online giant whose earnings keep going up. From those record breaking earnings to more brick-and-mortar stores, Amazon has a lot of retailers buzzing about what comes next. >>

Law & Regulation

Studies ID areas of attack for phishers and other fraudsters

PayPal, Amazon and Microsoft have something in common and it isn't being three of the most recognizable brands. It's phishing. According to new data out from Vade Secure, these three, along with Facebook, are in the top five for most impersonated brands on the internet. Phishers use these brands to target consumers, hoping they'll click a fraudulent link and leave their private information up fro grabs. >>

Ecommerce

Studies ID areas of impact for ecommerce

Two new reports out this week may give retailers and other brands tools to build a better overall digital experience - and thus a stronger customer base. >>

Loyalty Marketing

Top 3 tips to strengthen brands' loyalty programs

Ten punches at a coffee shop gives a coffee drinker a free beverage. Higher percentages off to email list subscribers. Including a percentage-off offer with a receipt. These are all ways brands are trying to build their loyalty base. But, according to one expert, loyalty isn't only about purchase frequency, it's about customer engagement. Here's how brands can improve their overall loyalty strategy. >>

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