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Wednesday, February 22, 2017
In today's advertising roundup, a partnership agreement, and an integration announcement which should each help brands better target and engage their customers. >>
New data out from location intelligence hub Cubiq, and analytics firm Jumpshot indicates those Super Bowl ads weren't just driving up viewers during the game. Researchers found that traffic into brick-and-mortar stores increased the week following the ads placed in Super Bowl LI. >>
Renewal and retention are two keys to subscription service success, but these two areas can also hold cause for concern, especially when consumers find a reason not to renew. One expert shares his top tips to reduce involuntary churn. >>
If you thought the stalled attempt to get consumers on board with Smart Glasses in 2016 was the last you had heard of the technology for a while, think again. A new study from Juniper Research has identified Smart Glasses as the highest growth sector of the consumer wearables segment over the next five years. >>
Less than one in five customer relationship management (CRM) managers believe their work was clearly contributing to company revenues, according to new research released by marketing tech provider Wiraya. >>
Although overall retail sales increased less than 1% in January 2017, experts at the National Retail Federation believe retail will show steady growth throughout the year. Researchers suggest retail will show between 3% and 4% growth YoY. >>
More good news for mobile - according to new data out from Yes Lifecycle Marketing, mobile click-to-open (CTO) rates are down nearly 15% between Q4 2015 and Q4 2016; CTOs were also down more than 12% quarter to quarter. >>
It's not secret than ecommerce led the way throughout the 2016 holiday shopping season, but while mobile devices had record breaking buying years, new data shows the desktop is still the leader in online commerce. >>
Physical retail stores put a lot of effort into their window and counter displays for good reason. They want to provide consumers with as much visual 'content' as possible. New research from Episerver reveals just how important a website's content is to persuading consumers to become customers. >>
Facebook recently announced that ads on the social network will auto play with sound on. However, new research shows that many people watch ads with the sound off, and that subtitles could be the way to increase engagement when consumers hit the mute button. >>
More stories >>
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