Expert: Why customer-centricity is more important than ever

While most businesses feel they are customer-centric, the truth is that many are missing the boat when it comes to understanding what their customers want. That, according to one expert, is why merchants and marketers must get back to a basic customer-centric strategy. Here's how. >>

Ecommerce

Reports: Shopping early and often for 2020 holidays

New data out this week sheds light on how Americans will be shopping this holiday season. Adobe Analytics notes that between November 1 and 23 nearly $60 billion had already been spent online, a 32% increase in spending YoY, with many choosing to pay for expedited shipping (61% YoY increase). >>

Content Marketing

Top tips to improve quality of branded content

Driving traffic and conversions through branded content has long been a struggle for many, and with more avenues for content opening those struggles have only magnified. Here are a few tips for brands to create better content, that is relevant and wanted by their customer base, that will help to drive higher engagement. >>

Ecommerce

Experts: How to thrive through 2020 holiday season

This holiday season is going to like no other. The shopping season will start early, the digital competition will be fierce and the spend will make up 14.5% of total retail sales realized in 2020 (eMarketer). It's game on -- literally and figuratively -- starting with Amazon Prime Day. So, how can merchants and brands prepare? Here are a few tips. >>

Social Marketing

Brands: How to use social to drive digital transformation

According to Hootsuite's Social Transformation Report, 66% of organizations agreed that their social programs helped them prepare for broader digital transformation. There are several different strategies brands can adopt to accomplish this. >>

Advertising

Report: CTV impressions spike, here's how to connect

2020 may not be a highlight for many brands and marketers, but for CTV there is an upside. According to new data out from Innovid, CTV impressions are up 55% (Q3, YoY). What's more, CTV outperformed both mobile and desktop for impressions, increasing 33% in 2019 and then 41% in 2020. >>

Social Marketing

Expert: How to improve social strategy

Social marketing has perhaps never been as important to a brand as in 2020 when consumers were locked down during a worldwide pandemic. But, there remain friction points between consumers and brands within the social space. We asked a digital expert how brands can improve their overall social strategy. >>

Advertising

Study: Privacy influencing more purchase decisions

Security and data privacy are two keys to consumer engagement that are more important than ever. That is a key takeaway from new Ensono data which finds that nearly all (91%) consumers from their survey said retailers' privacy reputations were key to influencing purchase decisions. >>

Advertising

Reports: Context, placement key to engagement

It is no secret that contextually relevant ads are more engaging to consumers, and yet many brands and marketers continue to miss that connection. But context isn't the only key; brands also need to be aware of the quality near their ads. Two new report outline just how important context has come to be for both consumers and brands. >>

Internet Marketing 101

GDPR and the US: How Are Things Going for American Companies?

The General Data Protection Regulation (GDPR) made history when it went into effect in 2018. Not only did it replace previous data protection laws in the EU, it also threw down the gauntlet for any and all organisations doing business in the EU, whether they had physical operations in Europe or not. One of the most deeply affected jurisdictions outside of Europe is the US. So how are things going for American companies? >>