Friday, June 23, 2017

Blogs & Content

97% of shoppers under 30 say UGC influences purchase decisions

Reviews and ratings have already been established as playing significant roles in the purchase process but, if you need any further convincing, perhaps this new report from TurnTo will be of help. >>

Email Marketing

Hotels failing to adequately communicate with guests prior to check-in

New research from TrustYou highlights hotel guests' experiences and expectations surrounding pre-arrival communications from their accommodation provider. >>

Advertising

Ad Roundup: Announcements key in on consumer buying, data

In today's advertising roundup, three new partnerships which should help brands better understand data, which should help them better target and convert shoppers. >>

Internet

Exec weighs in on potential melding of human/AI brain

Facebook has announced plans to build a computer-brain interface, giving many people pause. And leaving many of us wondering - just what would this next chapter in the advancement of communication mean? We asked Starmind's Pascal Kaufmann to weigh in. >>

Social Marketing

Top 3 tips to a better social strategy

Facebook, Instagram, Snapchat. Consumers are spending more and more time in social, but it can be difficult for businesses to engage in the social space. Here are three tips to help brands better connect. >>

Ecommerce

Less than 5% of websites can thwart a Sophisticated bot attack

Few websites can thwart a 'Simple' bot attack and even less a 'Sophisticated' attack, according to new data released by Distil Networks. >>

Email Marketing

Study finds sender rep kep to email success

Keeping your sender reputation high is more important than ever. That's a key takeaway from new Return Path report; according to their research, emails from marketers with high sender scores are seen in the inbox by 20% more people. >>

Internet

Report lays out cybersecurity risks

While brands, marketers, and consumers are more vigilant about their cybersecurity than ever before, criminals continue to be working new angles. Trustwave has released their annual Global Security Report, and among the more interesting findings is this: the time between cybersecurity intrusions and detections has gotten longer. >>

Ecommerce

8 in 10 online shoppers want a personal customer service experience

Impatient online shoppers want high quality answers to questions answered quickly when researching or shopping online, according to new research. >>

Advertising

Expert: Why furniture retailers should consider AR/VR

While most people think of virtual reality as geared more toward gaming or even clothing/accessories retail, one expert believe augmented and virtual reality could have a strong presence in the furnishings marketplace. With, of course, the right direction. >>

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