Tuesday, March 3, 2015

Social Marketing

Videos best for Facebook reach, but don't ditch the photos

It was not too long ago that social media tracking outfit Socialbakers advised that posting photos on Facebook was the way to engage audiences. But now, things have changed, with video being touted as the key driver of engagement. >>

Search Marketing

Mother's Day: Flowers a popular gift, but Mom wants tech

It is just under nine weeks until the third-largest retail holiday in the U.S. and already there is talk that a third or more of consumers will head online. >>

Ecommerce

UK: Online spending and deliveries break records

2014 saw the online shopping spend in the UK smash through the £100billion barrier for the first time, reports IMRG, and this year will see online retailers break another record in the volume of packages dispatched. >>

Ecommerce

Study: Nearly one-third say they 'don't do enough' to internationalize their business

The internet has made it simple for retailers in Russia to reach out to customers in New Zealand or for a US shopper to buy seafood direct from Japan. But, according to one new study, some businesses aren't doing enough to ensure they have an international presence. >>

Blogs & Content

Millennials say the right content drives brand loyalty

Brands creating content aimed at Millennials must make it useful and educational or risk their audience losing interest, according to research findings released by Newscred. >>

Mobile Marketing

Consumers not impressed by engagement of branded apps

Most consumers do not believe branded apps are engaging and are instead just a means to push content leading many to delete such apps after just one use. >>

Ecommerce

Online shoppers excited about possibility of drone deliveries

In their quest for faster online deliveries, consumers are getting excited about the prospect of drone-delivered packages with many expecting such a delivery type to be available within the next five years, according to research by PR and digital marketing firm Walker Sands. >>

Blogs & Content

Colors affect sharing behavior on Pinterest

Are some colors more likely to stimulate us to share an image? Apparently so, according to a new research published this month by PLoS ONE. The company analyzed one million random images from Pinterest for their predominant color and number of shares, in other words analyzing diffusion rates of colors among Pinterest users. >>

Ecommerce

Survey highlights importance of returns process to consumer loyalty

More than 90% of consumers say that the returns process offered by a retailer is very or extremely important and delivery errors can cause consumers to cease engaging with a store both online and offline. >>

Trends & Ideas

45% of marketers to invest in events during 2015

Experiential marketing may have been the buzz-phrase for the last couple of years but, according to a recent forecast report from ALF Business Development, more will be spent on events than experiential marketing this year. >>

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