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Thursday, October 23, 2014

Email Marketing

Campaigner suggests marketers reset campaigns not just clocks

In just over a week many of us in the US will be re-setting our clocks to end Daylight Savings time for another season. In addition to resetting the clocks and changing out the batteries in smoke detectors, as we've been instructed by fire departments, Campaigner is adding something new to the list that is specific to online marketers: reset your campaigns. >>

Advertising

Brands: How to use in-memory tech to increase personalization

Personalization is part of the new frontier of the Internet. Brands are looking for new ways to personalize and make relevant not only their products, but the content surrounding their content. According to one expert in-memory technology is one way to do this. >>

Mobile Marketing

Study finds mobile payments high on consumers' minds

Mobile access to content, email and social networks is pushing consumers' want of mobile access across that board. That's the takeaway from a new study which indicates about one-third of consumers are interested in mobile payments options while about half say they'd switch their mobile to an iDevice just to access Apple Pay options. >>

Social Marketing

Does Facebook really pose a threat to YouTube?

Does Facebook pose a threat to YouTube? Research from media analytics firm Socialbakers certainly seems to point in that direction. >>

Advertising

In a digital age Out of Home advertising memorable and complementary

Even the most digitally obsessed have down time and, when they're not glued to a device they take time to look around and absorb their surroundings. It's during that time, found a global research study, that Out of Home advertising plays a major role in driving consumer response and advertising. >>

Trends & Ideas

Adobe: More online TV watched on smartphones than tablets

Adobe's latest Video Benchmark Report reveals the hefty rise in online media streaming with smartphone overtaking tablets for the first time as the device on which to watch streaming content. >>

Mobile Marketing

Ad Roundup: Launches to increase mobile, social capabilities

The mobile and social spaces are heating up this month; three new product launches could set brands up to increase their mobile and social reach in time for the holiday season. >>

Advertising

Zendesk: Brand promoters talk less, detractors talk more

Brand promoters and detractors are almost equally as likely interact with brands via social media or websites, but according to new research out from Zendesk brand promoters will talk less than detractors. The data shows promoters are most likely to write messages like 'you're the best' while detractors are more likely to leave long and detailed messages or comments about the brand. >>

Ecommerce

Spending up but enthusiasm down for Halloween celebrations in the UK

Spending on Halloween may be up in the UK, but research from Webloyalty found that celebrating the spooky occasion isn't as popular among Brits as it once was, and half of those surveyed won't even be answering the door to trick or treaters. >>

Ecommerce

Study: Santa's Using SaaS

Confident online shoppers are prepared to leave their online orders until just days before Christmas, according to new research from Saas shipping, tracking and systems integration platform provider NetDespatch, which means retailers need to optimize their delivery processes. >>

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