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Tuesday, November 25, 2014

Mobile Marketing

Study: How mobiles are influencing moms

Over the past year mobile has begun influencing moms more. According to a recent BabyCenter study the impact of mobile devices on moms' purchases has increased by more than 25%. According to moms the availability of mobile coupons is one of the biggest factors for mobile influence. >>

Ecommerce

Survey: SMBs drawing a line at Thanksgiving

If you've been active on social media over the past few weeks you've likely seen the graphics encouraging businesses not to open on Thanksgiving. Well it seems small businesses are listening to the public - whether it's a small segment or a large one - and staying closed on Thanksgiving Day. >>

Search Marketing

Is free enterprise search a game-changer?

Enterprise search technology is uniquely suited to conquering this is roadblock to personalization. It enables companies to analyze all of their customer engagement channels and enterprise knowledge streams in real-time, and from this analysis gain a "contextual profile" for each customer at any precise moment. This type of real-time contextual awareness - informed by automated analysis of activity and communications across all channels - is the only path to true personalization. >>

Mobile Marketing

Expert: How mobile is changing customer relationships

Just ten short years ago, the volume of content either consumed or created on a mobile device was shockingly little. Today, the superphone has become the primary medium via which brands engage with users - including a broad spectrum of console-quality videogames, many channels for high-quality video, and a wide range of social media channels. >>

Advertising

Prediction: Programmatic to push content marketing spend

Look for more dollars to be pushed into the programmatic space. That is the takeaway from a new PulsePoint study which indicates most marketers believe programmatic will be pushing content marketing within the next two years. >>

Trends & Ideas

Netflix dominates U.S. peak Internet traffic

While Amazon may have doubled its share of video streaming over the past 18 months, Netflix is now the main driver of US web traffic responsible for over a third of broadband data, according to a new report from Sandvine. >>

Ecommerce

Omni-channel shopping putting pressure on stores to raise shopper engagement

Omni-channel shopping is putting pressure on stores to provide a more engaging shopping experience, according to a new report just released by dynamic digital display solutions firm Displaydata. >>

Ecommerce

Big spending forecast for UK Black Friday

Black Friday, a traditional discount day among retailers in America, will see even more British stores and online retailers join in this year to benefit from the incredible spending levels. >>

Ecommerce

Do you know why online shoppers abandon carts?

Wingify, the developers of A/B website testing platform Visual Website Optimizer, have released results of a new study that delves into the state of today's ecommerce buyer with some interesting results. >>

Mobile Marketing

Travel study reveals extent of travelers' frustration with poorly performing apps, websites

A new survey from mobile and cloud test firm SOASTA reveals not only the extent to which Americans rely on website and apps for holiday travel but just how frustrating app failure can be. >>

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