RSS feed Get our RSS feed

News by Topic

Wednesday, November 25, 2015

Trends & Ideas

Oxford Dictionaries announces 'word of the year' and it is not a word

Every year Oxford Dictionaries selects a 'word of the year' that will enter into its hallowed pages for the very first time. This year's word has been announced - except it is not a word, it's an emoji. >>


Last-minute shopping on the rise during holiday season

Retailers are under greater pressure to drive sales beyond Black Friday and into the final week of Christmas shopping as more U.S. consumers leave holiday shopping until the last minute, according to new research from purchase-based data intelligence platform Cardlytics. >>


Ecommerce Roundup: Gift cards to push holiday spending

This holiday season, it won't just be toys and clothing under the tree. This year, it will also be gift cards, but are gift cards what people really want? >>

Social Marketing

Top 3 tips to improve Pinterest strategy

This year Pinterest announced plans to add buy buttons within their social network; PointSource and IBM have now partnered to make those buy buttons a reality. And, with more than 100 million users, the buy button could push more retailers and brands into the Pinterest infrastructure. >>

Email Marketing

Top strategies for mobile email

While mobile email marketing doesn't have to be completely different from desktop based campaigns, mobile is a game changer. Images and videos that are perfect for desktop can sometimes render badly via mobile. One expert offers her tips for a better mobile email strategy. >>

Email Marketing

Movable Ink: Most emails read for just 3 seconds or less

Three seconds - that's how long it takes, on average, for an email recipient to scan an email and determine whether or not it is relevant, according to a new report from Movable Ink. >>


Forecast: Mobile to push nearly half of Thanksgiving Weekend sales

When it comes to shopping this holiday weekend, nearly half of Americans will be using their mobile devices. That's the word from a new iovation forecast; researchers suggest at least 44% of sales this Black Friday through Cyber Monday will be made via mobile device. >>


Reports: Millennials look at Thanksgiving differently

While many Americans will be busy Thanksgiving Day roasting turkey and preparing cranberry sauce and pies, one demographic may...not. According to one new report, Millennials are approaching Thanksgiving day quite differently than other demographics. >>

Email Marketing

Brands: How to use A/B testing on mobile emails

There have been many studies on email marketing, but most are geared toward the best practices and strategies for PC-based email campaigns. In truth, people are now checking email on mobile devices as often or more than they are on PCs. So, how can brands test for mobile performance as well? One expert offers her thoughts. >>


Majority of U.S. consumers plan to do most of their holiday shopping on Amazon

As web-based stores across the U.S. get into gear for the holiday season, a new survey from Reuters/Ipsos makes for disheartening reading. >>

More stories >>