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Thursday, November 26, 2015

Mobile Marketing

How to convince wary app users to share location data

More than eight in ten app users say that location is a pivotal part of their app experience, yet a recent study by Skyhook Wireless found that nearly four in ten aren't keen to share their location. Find out how best to encourage app users to turn on location services. >>


How to protect against fake reviews

Protecting your business from fake reviews is possible, if your online business employees a series of checks and balances when it comes to collecting customer feedback: >>


3 IT trends to watch in 2016

Where is IT going in 2016? One expert weighs in with three trends to watch in the new year - trends that could benefit your company significantly. >>


Adobe: $27billion spent so far, 46% mobile traffic

Consumers have already spent nearly $27 billion online this holiday season, according to new data released today by Adobe, with mobile's impact ahead of expectations. >>


Nielsen: Generations bucking preconceived notions of behavior

Generational gaps in the way we eat, work, live, and play are perhaps not as wide as first thought, according to new research from Nielsen. >>


Study reveals shopping habits not influenced by Black Friday flash sales

Black Friday will not influence the vast majority of shoppers' habits this holiday season, according to new research by retail marketing agency Leapfrogg, suggesting that retailers focus on the customer experience throughout the entire Christmas shopping period. >>


Study: Shoppers plan to spend more, save more this holiday

This holiday season shoppers will be hitting stores - both online and offline - hard, but they will also be hitting their banks. That according to new data from Placed and RetailMeNot which indicates that while most shoppers plan to increase their holiday spending, they also plan to save more this holiday. >>


How to respond to bad reviews

No one likes a bad product review, but negative feedback can help inform product and service development, if used properly. For example, feedback about the online checkout process can be used to smooth that system. One expert explains how negative reviews can be a positive. >>


Top tips for a better 2016 IT strategy

Moving into 2016 IT will be more important than ever according to several experts. One weighs in on the top tips for a better IT strategy in the new year. >>


Click-and-collect drives additional in-store sales

A new survey from ecommerce and order management provider Shopatron found that many shoppers this holiday season are looking for the convenience of ordering online and collecting in-store. >>

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