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Friday, October 21, 2016


Online ad viewability in UK remains below 50%

Advertisers wasted around £154 million in the third quarter of this year due to less than half of online ads meeting minimum viewability thresholds, according to ad verification firm Meetrics. >>

Trends & Ideas

Mobile banking logins outpacing desktop

More than 2billion people will have used their mobile device for mobile banking activity by the close of 2021, according to new research from Juniper, driven by consumer adoption of banking apps. >>

Viral Marketing

Report: Video key to pushing offline sales

While most marketers believe digital video is the key to the future of offline revenue, nearly half have continue to place other ad formats ahead of video where budgets are concerned. That's the takeaway from new research out from Sequent Partners and Eyeview. >>


Study: Digital matters in stores

When it comes to increasing in-store revenue, digital matters. As does customer interaction with store employees. That's the word from new InMoment data, in which researchers found that spending doubled when consumers were able to combine digital information with in-store employee contact. >>

Social Marketing

Expert: How to use video to engage in social

Social is, by nature, a more conversation space for both big and small businesses, and over the past year, many have seen how video can draw even more attention. One expert explains how brands can better use video in the social space. >>


Report: Most SMBs still not EMV ready

It's been a year since the US switch-over to chip-based credit cards, and yet according to new data more than half of small businesses have still not switched their businesses over so that they can handle chip cards. >>

Mobile Marketing

Koupon partnerships widen reach of loyalty programs

Recent partnerships from Koupon Media are shining the spotlight on a new trend in loyalty marketing: that consumers want options when it comes to both collecting and redeeming their loyalty program points. >>


Retailers: What you need to know about EMV 1 year in

One year after the EMV switch in the US, but still many retailers haven't made the switch. One expert explains why, and how retailers can take that step. >>

Trends & Ideas

Report reveals impact of augmented reality on retail

Augmented reality is now a factor when consumers decide where to shop, according to new research from experiential marketing company, Interactions. >>


Pace of digital transformation causing marketers stress

Marketers in the UK are finding it harder to cope with the pace of digital transformation than their European counterparts, according to a new study from Adobe. >>

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