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Friday, July 3, 2015

Advertising

Ad Roundup: Solutions for ads, optimization, mobile work

In today's advertising roundup: three new solutions that may change the way brands use online advertising as well as a change for those in the mobile workplace. >>

Mobile Marketing

Top 3 don't's for telecom customer service

Most businesses focus on what they should do to engage customers, but what about those things they definitely should not, ever, do? Some telecom brands, while focusing on the best practices, are also practicing some don't's that will impact their customer engagement. >>

Mobile Marketing

Kahuna: Brands must engage for apps to work

Just putting out a shopping or gaming or social networking app isn't enough. According to one new report most consumers (90%) will stop using apps - even those they are very interested in - if the brands offering the apps fail to engage them. >>

Mobile Marketing

Research highlights effectiveness of in-app messaging

Are you using in-app messaging in your apps? If you don't, you could be missing out on significantly higher rates of user retention and app launches, according to new research by Localytics. >>

Social Marketing

Facebook tests 10-second video views and monetization

Facebook is rolling out a new option for advertisers this week of being charged only for video ads that are view for 10 seconds or more, along with revenue-sharing. >>

Advertising

Ad Roundup: Video, content tools launched

In today's advertising roundup, two platform which give content creators and brands access to targeting and distribution. >>

Trends & Ideas

Binge-viewing is booming but it is a lonely activity

Binge-viewing is a solitary activity, according to new research from TiVo, but it is one that can only become more popular as programmers increasingly roll out entire series in one go. >>

Advertising

IAB UK: Not all ad blockers want to block all ads

New research released today shows that only half of ad blockers in the U.K. do so to avoid seeing all ads. Their main motivation, according to the research by YouGov, is to block those ads they find annoying, disruptive, or irrelevant. >>

Ecommerce

Top 4 tips to reduce holiday fraud

Between Thanksgiving and New Years retailers see a lot of retail fraud - from fraudulent returns to the use of stolen credit cards. There are ways retailers can protect themselves and their customers from online and offline fraud. >>

Mobile Marketing

Expert: How telecoms can do better at customer service

Telecom brands have a problem. According to the recent American Customer Satisfaction they ranked last along with TV companies, for customer service. One expert weighs in on what telecom brands need to do to remake their image. >>

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