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Sunday, January 17, 2021

Mobile Marketing

Report: 11 billion hours spent on mobile

Mobile growth is going through the roof. That is a key takeaway from App Annie's 2021 State of Mobile report. According to their data 2020 saw incredible growth for mobile usage, with the highest increases happening in Q2, during the height of coronavirus lockdowns, when global consumers spent more than 11 billion hours with their mobile devices. >>

Ecommerce

Despite shipping delays, shoppers happy with 2020 holiday season

Despite an untold number of packages delayed in shipping and many not arriving on time for various holiday celebrations, most consumers are calling the 2020 holiday season a win. That is a key takeaway from a new consumer survey out from Convey. >>

Email Marketing

Expert: How to improve email connection with shoppers

At the beginning of the coronavirus pandemic many businesses pushed heavily into their email lists in an effort to connect with their shopping base. According to reports email volume increased aby about 25% in those initial weeks, and even months later many brands continue to send additional communications with their customer base. Here's how to keep those email campaigns fresh. >>

Advertising

4 Data trends to watch in 2021

Changes to privacy laws, an increase in overall digital usage because of the continuing global pandemic, social media connection. These are just a few of the areas advertisers are looking at to help them connect in 2021. Here are four ad trends that could make or break merchants' year. >>




Ecommerce

How to expand into Latin American markets

According to SkyPostal, US businesses could do well to invest in a Latin American Strategy as we head into 2021. That because many countries south of the US border are investing heavily in broadband, giving people better access to the world wide web - and merchants and brands. >>

Internet Marketing 101

How to Create a Work Environment Where No One Will Get Injured

No one wants to be involved in an accident. Stay tuned to this article to know about risk and injury prevention. >>

Advertising

Expert: How CTV will impact 2021

With the production and release of a vaccine, many are sure that lockdown measures and stay home orders will soon lift, and that that will have an impact on how consumers engage with their favored retailers and brands. But, according to one expert, not everything will return to 'normal' as the world eases out of a global pandemic. Here are a few trends that could create a challenge for 2021. >>

Mobile Marketing

Top 3 tips to improve mobile strategy in 2021

As 2020 showed, mobile is going nowhere, and as consumers have become more comfortable ordering via mobile it will become even more important to marketers, merchants, and brands heading into 2021 and beyond. Here are three tips to improve mobile strategy. >>

Ecommerce

Brands: What to do about fake reviews

Fake reviews are nothing new on Amazon. In fact, some merchants pay for reviews, not caring about their legitimacy. The problem is that consumers are getting better at spotting fake reviews, and they don't like it when fakes are found. Most merchants would likely agree that fake reviews aren't a help to them, but what can they do about fake reviews hitting their products? >>

Internet Marketing 101

3 Online Businesses That Are Easy to Run With Minimal Investment

2020's COVID-19 pandemic has had far-reaching impacts on societies across the world. While suffering an economic blow is never fun, it can also be seen as an opportunity >>

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