Tuesday, January 27, 2015

Ecommerce

In-store pricing versus online: Getting the price right at the right time

The ease, frequency and speed with which pricing and promotions can be updated in online stores means it is hard for physical stores to keep up, and that is affecting consumers' buying behavior, according to new research from Displaydata. >>

Ecommerce

Investment in the online shopping experience paying dividends for retailers

Figures just released by online offers site RetailMeNot reveal U.K. retail sales are forecast to increase by more than 16% in 2015 as retailers continue to invest in the online shopping experience. >>

Mobile Marketing

Survey: Mobile a sore spot for luxury brands

Mobile may be making strides across the advertising spectrum, in general, but one category finds mobile especially challenging. That's the takeaway from a new report out from RadiumOne. Researchers surveyed luxury brands across the US and found most (59%) were 'content' with 2014 digital initiatives, but that 63% still have not integrated mobile sites with their in-store experience. >>

Mobile Marketing

Study: Switching economy could cost US brands $1 trillion

American's are always on - PCs and laptops, smartphones and tablets - and that always on trend means digital brands are struggling to keep pace. That struggle, which consumers see as slow loading page loading times or areas where they have no Wi-Fi or 4G service, is costing digital brands nearly $2 trillion dollars because when consumers can't get online they are looking to switch providers. >>

Trends & Ideas

Does your business send packages? USPS postal rates change

Does your business rely on shipping packages via USPS? If so, this week marks the end of the transition period to Intelligent Mail Package Barcodes and those that have not been paying attention may see their shipping costs rise. >>

Mobile Marketing

Localytics: App engagement up, retention declines

December 2014 saw the percentage of engaged app users reach an all-time high but user retention declined, according to new figures released by app marketing and analytics platform Localytics. >>

Research

Knowledge of marketing automation low among senior-level marketers

In an industry that needs to keep its finger on the pulse, a significant number of marketers have never heard of marketing automation, according to new research by Adestra. >>

Advertising

Study: Data tools don't stop cross-channel challenges

There is a wealth of data in the online space and there are nearly as many tools to collect that data. But, according to one new study, the wealth of data and data tools aren't stopping the challenge brands face in merging and activating that data across channels. >>

Mobile Marketing

Reports: Mobile economy flourishing

Mobile devices are helping shoppers find new products on store shelves. That is the takeaway from a new Ninth Decimal report which finds most shoppers (70%) are trying new products/brands after seeing mobile ads for those products. >>

Advertising

Top 3 trends to push marketers ahead in 2015

As brands cement their 2015 strategies, one expert is offering up his advice on the trends that could help push brands farther into consumers' consciousness. >>

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