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Friday, August 22, 2014

Ecommerce

Top 3 SaaS myths debunked

There are a lot of myths out there about software as a service (SaaS) options - everything from diminished security to an online experience that isn't relevant to the user. One expert offers her thoughts on these myths. >>

Ecommerce

Traits independent retailers need to compete

The hardest thing for independent retailers trying to build a solid customer base is competition. Shoppers are used to going in to big box stores for everything from DVDs to computers. One expert offers his top tips to help indie retailers compete. >>

Blogs & Content

New tool to optimize, monitor content

Over the past few years online content has grown from pages and pages of content optimized with the same keywords to more useful, conversation content. Still with keywords, but the new content offers consumers more relevant information in an easier to read format. A new release from BrightEdge is set to change content once more for brands. >>

Internet

Study: Privacy concerns high for wearable tech

According to new data out from Accenture and Acquity Group more than two-thirds (69%) of American adults will own an in-home Internet of Things (IoT) device by 2019; only 13% are expected to own a device by the end of 2015, showing a significant jump in adoption for IoT. However, privacy concerns top the list of reasons many won't adopt soon. >>

Internet

Internet of Things not just for the tech-savvy

Recent research from The Acquity Group reveals that ownership of in-home Internet of Things devices will soon extend from tech-savvy consumers to late adopters. >>

Ecommerce

Retale: 73% of parents to use mobile for back-to-school shopping

Location-based shopping platform Retale has released findings of a back-to-school shopping behavior survey that found mobile plays a significant retail role both in and outside of physical stores. >>

Research

Study: Half of parents frustrated by BTS shopping

Over the next couple of weeks most US kids will be back in school, and at least a few will be going back without something they wanted. According to new data out from 1010Data more than half of parents were 'frustrated' by out of stock back to school items on their list. >>

Mobile Marketing

How to be sure SaaS options are right for you

As more brands move more of their business online, software as a service (SaaS) options are also being adopted. But, how can you be certain the SaaS option that seems right for your brand is actually the best fit? One expert offers her opinion. >>

Advertising

Intent HQ: Consumers want brands to be honest and transparent about data collection

Being open and honest are important aspects of a personal relationship, and that goes for the relationship between a brand and consumers, too. A new infographic from Intent HQ provides insight into the hows and whys of honesty versus cookies. >>

Trends & Ideas

Forecast: 250 million smart wearables in use by 2018

Wrist-worn devices will dominate the smart wearables market in the coming years, according to CCS Insight's new global forecast, with shipments growing from 2013's 9.7 million to 135 million in 2018. >>

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