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Thursday, November 27, 2014

Ecommerce

Studies ID social trends for the holiday season

It's no secret that most Americans will be shopping this weekend, but exactly how they will engage with retailers - online and off - remains a mystery to many brands. AddThis has analyzed Black Friday and Cyber Monday engagements. >>

Email Marketing

Experts: Use the Hunger Games strategy to avoid spam folders

The experts at Campaigner say email marketers can learn a thing or two from Suzan Collins' Hunger Games books. Here are their top 3 tips. >>

Ecommerce

Studies predict strong holiday shopping season

1010data's Holiday Shopping Study indicates a strong in-store shopping season. According to their survey about half say they prefer shopping in-store so they don't have to wait for shipping (52%). Shoppers also cite in-store as a preference because they get inspiration about gifts. >>

Social Marketing

Unruly IDs the most shared videos of 2014

Social media has become more about sharing over the past year, and those shares are helping some brands broaden their organic reach. Marketing tech hub Unruly has identified the most shared social videos of the year, and the findings might shed light on how other brands can engage through video. >>

Internet

Expert: Why marketers should watch augmented reality

If the past 10 years have marked the "Age of the Superphone," what will be the next wave in consumers, content, and devices? One expert suggests Google's recent $542 million investment in stealthy company, Magic Leap, signals the maturity of the field of Augmented Reality (AR), which could be a game-changer for brands. >>

Ecommerce

Top 6 tips to set retailers up for the 2014 holidays

The busy holiday season is upon us, but there is still time to tweak strategy to make the most of it. One expert offers his top 6 tips for retailers to create a solid strategy for the New Year. >>

Blogs & Content

Expert: How to better leverage content via mobile

Once advertising and media strategists believed that smaller device equaled smaller content. If a 30 second spot was created for the Super Bowl, agencies would edit the creative asset down to a 15 second spot intended for mobile. That has changed, but some still struggle with the content aspect of mobile marketing. >>

Blogs & Content

Blogs play an important role in the path to purchase

New research has revealed the significant role of blogs in the path to purchase, particularly among younger Internet users. >>

Ecommerce

Black Friday, Millennials, shopping, standing in line and... spiders

For many, shopping on Black Friday is overwhelming with long queues and crowded malls. However, according to research conducted by retailer hhgregg, Millennials are not put off by these inconveniences and are more likely to shop on Black Friday than Boomers. Furthermore, there are some who are prepared to eat a spider if it means jumping to the front of a Black Friday queue (yes, you read that right). >>

Ecommerce

Amazon strikes a pose with huge fashion photography studio in London

Amazon is furthering its foray into fashion with the upcoming opening of what will be the largest fashion photography studio in Europe. >>

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