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Saturday, October 1, 2016

Advertising

The effect of clutter on ad gaze time and viewability

A new study reveals the effect of cluttered environments on ad gaze time, and warns about the dangers of optimizing campaigns for viewability. >>

Ecommerce

Women in UK leading the way in mobile shopping

Women in the UK are using a mobile device far more than their male counterparts when it comes to shopping, according to new data from Worldpay. >>

Loyalty Marketing

Today's consumers want more from loyalty programs

There is a big demand for loyalty programs in the UK, particularly among older Brits, according to new research from loyalty marketing agency ICLP, with more than half claiming they would be more motivated to shop frequently with a brand that has a loyalty program. >>

Mobile Marketing

Expert: MCommerce nearing tipping point

According to recent IAB data, about 60% of mobile consumers say they'll increase the number of purchases they make via mobile devices over the next six months. There have been similar findings from other studies; one expert believes we are finally nearing the mobile tipping point. >>

Ecommerce

Merchants: How to make wishlists work for you

For consumers, the value of a wishlist is simple: it stands as a reminder of products we wish to buy. But, according to one expert, these wishlists can also be put to use by merchants to increase revenue. >>

Loyalty Marketing

Top 3 tips to better source loyalty data

Data-driven loyalty can serve as the key to bettering the relationship between brand and consumer by offering an avenue for more personalized loyalty - adding value and driving further engagement through relevant loyalty offerings. Here are our top 3 tips to better source loyalty data. >>

Ecommerce

57% of consumers do not trust a business with their data

More than half of consumers do not trust businesses to use their personal data responsibly, reveals a new study released this week by the Chartered Institute of Marketing. >>

Social Marketing

39% turn blind eye to branded social media posts

While brands are increasing their activity on social media, more than a quarter of consumers are turning a blind eye to branded social media posts, according to research from Kantar TNS. >>

Email Marketing

Study: Tiggered emails key to reengaging cart abandoners

Timing is key to reengaging shoppers who have abandoned shopping carts online. That's the takeaway from new data which indicates that triggered emails sent earlier in the abandonment process show higher engagement and conversion rates than those sent later in the process. >>

Ecommerce

Report: Mobile pushing more ecommerce

When it comes to shopping via mobile device, many shoppers are browsing and buying more often than those who aren't connected. That's the word from the IAB's new "Mobile Commerce: A Global Perspective," which found that while three-quarters of global mobile users have made mobile purchases, about one-quarter of them are shopping at least weekly via tablet or smartphone. >>

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