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BizReport | Trends & Ideas April 27, 2007

Advertisers opt-out of some RSS content

With the buzz about blog and RSS advertising why would a marketer opt-out of advertising on such platforms? Because of the inability to control what publishers put on their pages and the fear that the content might offend or annoy... >>

BizReport | Research March 28, 2007

Study: Marketers uncomfortable with emerging interative channels

Forrester Research has released new research into marketer's attitudes towards emerging interactive and social channels.... >>

BizReport | Social Marketing February 13, 2007

Online newspapers are attracting more and more readers

By taking advantage of Web 2.0 technologies and increasing their footprints, online newspapers are drawing an online crowd.... >>

BizReport | Social Marketing February 12, 2007

Get Web 2.0 savvy with free AMA webcast

The growth of Web 2.0 and the associated social media tools such as blogs, wiki’s and RSS feeds demands a new level of understanding from marketers.... >>

BizReport | Blogs & Content December 18, 2006

“Conversations” Put RSS Feeds in Ads

A public relations firm and an RSS feed aggregator have joined forces to produce a new “Hosted Conversations” branded ad unit. Edelman PR and Newsgator say, the ad units contain an RSS feed of blogs and comments related to the... >>

BizReport | Research November 03, 2006

Quality Control Key For Marketers

In the quantity versus quality debate, quality seems to be losing out. According to a new study from Bluestreak, many online consumers are fine with the quantity of ads on the Internet, but not with the quality of those same... >>

BizReport | Advertising September 15, 2006

Make RSS Work For You

As surfers become more tech-savvy, more and more RSS feeds are popping up, helping them browse the web even more easily – and find those great deals on Manolo pumps even faster.... >>

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