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BizReport | Search Marketing March 12, 2012

Search users say personalized results a "bad thing"

Nearly all online Americans use search engines but the vast majority are worried about their privacy should the likes of Google begin tracking their search activity. ... >>

BizReport | Advertising February 02, 2012

European ad revenues boosted by DoubleClick Ad Exchange, says Google

A new study into the impact of Google's DoubleClick Ad Exchange on European publishers' revenue reveals a significant uplift and greater fill rates.... >>

BizReport | Mobile Marketing January 27, 2012

Survey: 15% jump in smartphone use in UK

New statistics from market research firm Ipsos Mori reveal the UK saw the biggest rise in smartphone usage in the first 10 months of 2011 out of the US, UK, France, Germany and Japan. ... >>

BizReport | Ecommerce January 06, 2012

Pester power sends parents online toy shopping

Now that the Christmas rush is over it's time for toy retailers to take a step back and look at the role of the Internet in the consumer purchase journey. Google's recently released study is a good place to start.... >>

BizReport | Advertising January 04, 2012

New AdWords newsletter sign-up format NOT new

There are many ways to tempt an Internet user to sign up for a free newsletter but Google has another channel to throw into the mix - AdWords. While generally being touted as a new feature the format has already... >>

BizReport | Mobile Marketing December 08, 2011

Starbucks customers wake up to mobile transactions

Caffeine drinkers are waking up to the practice of using their mobile devices to pay for their fix, according to new figures released by Starbucks that reveal a significant jump in customer adoption of their mobile payment app. ... >>

BizReport | Advertising September 26, 2011

Optimize mobile landing pages for better AdWords quality score

Want to up your AdWords quality score? Optimize your mobile landing pages, says Google, as they announce changes to ad quality scoring that will ensure consumers get the best possible mobile experience.... >>

BizReport | Internet August 19, 2011

Go back to school and 'Learn With Google'

It's almost back-to-school time and, if you're up for a bit of extra learning, Google has launched a new site that provides learning material for those wanting to swat up on ways to grow business online. ... >>

BizReport | Ecommerce August 17, 2011

Store catalog iPad app launched by Google

Forests will sigh with relief and sales of firelighters may rise following the announcement of a new iPad app from Google that enables retailers to digitize print catalogs to provide engaging and social shopping experiences. ... >>

BizReport | Research August 16, 2011

Google, Motorola deal may impact TV future

Add another destination for online giant Google - you're living room. With the announcement that Google will purchase Motorola Mobility many in the space wonder what is next. ... >>

BizReport | Ecommerce August 01, 2011

Study: Online shoppers to spend more than offline for back to school

August has arrived and over the next few weeks we'll all see more shoppers in stores, picking up everything from notebook paper to new shoes. But a new report from BIGresearch and Shop.org finds that consumers shopping online will spend... >>

BizReport | Search Marketing June 27, 2011

Google increases AdWords reach with 'interest categories'

After two years in closed beta testing Google has finally rolled out a service that enables advertisers to target consumers in search based on their previous behaviour and search history.... >>

BizReport | Advertising June 17, 2011

Online ad spending up, venture capitalists look for next big thing

With Q1 numbers in and showing strong growth in online advertising, and as consumers continue to log on and stay online longer, venture capitalists are taking more interest in the online space. This week, funding rounds have been announced for... >>

BizReport | Social Marketing June 01, 2011

All eyes on Oregon as Google Offers goes live

Today's the day that Google begins testing its Offers service that delivers local bargains to smartphone "wallets", starting with a cafe in Portland, Oregon. ... >>

BizReport | Mobile Marketing May 18, 2011

Google, Digitas unite to deliver mobile marketing insights

Business branding specialists Digitas have teamed up with Google to provide mobile marketing insights and trend analysis to marketers in a bid to drive adoption of the platform. ... >>

BizReport | Internet April 15, 2011

Where are people viewing the most video ads?

According to new figures from comScore the most video ads are viewed on Hulu, while Google continues to attract the most viewers. ... >>

BizReport | Search Marketing April 13, 2011

Is Google's Panda update harming your bottom line?

Just a few weeks ago, Google updated their algorithm to better protect businesses from Black Hat SEM practices. The plan was to block these bad results from appearing on users' search query returns, but there is some collateral damage being... >>

BizReport | Mobile Marketing April 07, 2011

Android to grab almost half global smartphone market by 2015

A new forecast suggests the Android operating system will power almost half of the world's smartphones next year, with Apple maintaining its position as the second biggest platform.... >>

BizReport | Advertising March 16, 2011

Google ramps up efforts to collar counterfeit advertisers

Google has today announced three initiatives that it hopes will help weed out advertisers who try to use its AdWords system to sell counterfeit goods online.... >>

BizReport | Search Marketing March 14, 2011

Searchers barely even glance at sponsored ads on Bing, Google

Marketers should focus on search engine optimization instead of relying on rarely-viewed sponsored ad listings. That's the message from a new study into what search engine users are actually looking at. ... >>

BizReport | Search Marketing February 18, 2011

Google merges social with search results, excludes Facebook

The search engine this week announced that social search results will no longer linger at the bottom of the results page. Now they will be slipped in among other listings. But don't expect to see your friends' Facebook 'Likes' appear... >>

BizReport | Search Marketing January 17, 2011

Report: Bing bumps up in December

The December numbers are in and it appears that Microsoft's Bing search engine was once again a hit with consumers. While Google remains firmly atop the search engine heap, for the second month, Experian Hitwise is reporting an increase in... >>

BizReport | Search Marketing January 11, 2011

Americans say no to regulation of search engines

The majority of Americans oppose bringing in Government regulation to prevent search companies from tweaking results to their advantage, according to new findings released by Rasmussen.... >>

BizReport | Mobile Marketing January 10, 2011

AdMob: Ad requests top 2bn per day

The AdMob network of mobile sites and applications now receives more ad requests in one day than it received during the entire month of December, 2007, demonstrating the massive growth in mobile usage in recent years.... >>

BizReport | Search Marketing December 21, 2010

Report: Bing serves one-quarter of November searches

In the grand scheme of things, Google is still in full control of the search engine wars with a 70% share. But, a recent report from Experian/Hitwise has found a small chink in that control. According to Hitwise research, Microsoft's... >>

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