Texas Sets New Bar With Data Privacy Law

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Texas Sets New Bar With Data Privacy Law (1)

In a significant move towards strengthening data privacy, Texas has passed the Texas Data Privacy and Security Act (TDPSA), a comprehensive privacy bill that is set to take effect on July 1, 2024. This groundbreaking legislation is expected to have far-reaching implications for businesses operating in the state and beyond.

The TDPSA is unique in its coverage thresholds, which do not include common monetary stipulations other states adopted and rely instead on a three-factor applicability standard. The law applies to any business that conducts business in Texas or produces products or services consumed by Texas residents, processes consumer personal data, and is not a “small business” as defined by the U.S. Small Business Administration (SBA). This unique approach to determining applicability may result in the TDPSA applying to businesses that are well below the applicability thresholds in other states.

This innovative approach to applicability is a departure from the norm, as most state laws base coverage on how much data a company holds and what kind of revenue data collection, use, and sale generates on an annual basis. The SBA identification is the true outlier among Texas’ coverage standards. The SBA defines a small business as “an independent business having fewer than 500 employees.”This means that many businesses that would not typically be considered “small” may find themselves exempt from the TDPSA’s requirements.

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Several New Recruitments Added

The law also introduces several new requirements for businesses. For instance, companies planning to sell sensitive and biometric information must provide “reasonably accessible and clear” disclaimers in privacy notices to notify customers that they “may sell” sensitive or biometric data. This requirement is expected to increase transparency and help consumers understand the significance of what is being conveyed.

Another notable feature of the TDPSA is its high bar for enforcing data subject rights. The law provides no private cause of action. If a business refuses to comply with a consumer’s request, the consumer may appeal to the controller, receive written notice and explanation of the action taken in response to the appeal, and inform the Attorney General of any such failure. This process is designed to ensure that businesses are held accountable for their data practices and that consumers have a clear path to recourse if their rights are violated.

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A 30 Day Cure Period

The TDPSA also includes a 30-day cure period, during which noticed violations can be remedied. However, simply notifying the state attorney general that the violation has been cured will not be sufficient. Businesses will be required to provide the state attorney general a written statement that not only confirms that the alleged violations have been cured, but also states that they have notified the individual that their privacy violation was addressed, provided supportive documentation to show how the privacy violation was cured, and made changes to internal policies, if necessary.

This cure period is a unique feature of the TDPSA and sets a higher standard for businesses than most other state privacy laws. It requires businesses to take tangible steps to remedy violations and to provide evidence of these steps to both the individual affected and the state attorney general. This is expected to ensure that businesses take their data privacy obligations seriously and that violations are not simply swept under the rug.

In conclusion, the Texas Data Privacy and Security Act represents a significant milestone in the ongoing evolution of data privacy legislation in the United States. Its unique approach to determining applicability, its stringent requirements for businesses, and its high bar for enforcing data subject rights set it apart from other state privacy laws and underscore the increasing importance of data privacy in today’s digital age. As the tenth state to enact a comprehensive privacy law, Texas is leading the way in setting new standards for data privacy and security.

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Vignesh Radhakrishnan
Vignesh Radhakrishnan
Sr Business Reporter
Vignesh is a principal correspondent (data) with India's leading national English daily. He manages a team of three journalists with whom he runs the Data Point section, which appears on the op-ed page five days a week and online. He also runs a data related youtube channel, a data podcast and a data newsletter.


Kristina Knight-1
Kristina Knight, Journalist , BA
Content Writer & Editor
Kristina Knight is a freelance writer with more than 15 years of experience writing on varied topics. Kristina’s focus for the past 10 years has been the small business, online marketing, and banking sectors, however, she keeps things interesting by writing about her experiences as an adoptive mom, parenting, and education issues. Kristina’s work has appeared with BizReport.com, NBC News, Soaps.com, DisasterNewsNetwork, and many more publications.

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