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BizReport | Ecommerce archives August 25, 2015
Back to School proves the importance of mobile for the holidays
One big trend so far during the back to season: mobile is increasingly important to retail brands and department. Recently Google compared mobile shopping during the 2014 BTS season with 2015 and found about 40% of shoppers used mobile devices... >>
BizReport | Internet August 10, 2015
Google reveals 180% increase in hacked websites
Google's webmaster security awareness campaign, #NoHacked, is back for a second round and begins its discourse with a rather alarming finding. ... >>
BizReport | Search Marketing July 29, 2015
Google adds business foot-traffic data to search
Consumers that want to avoid sharp elbows and waiting in line can now check out when a store is likely to be busy thanks to a new Google feature. ... >>
BizReport | Search Marketing July 16, 2015
Google's 'mobilegeddon' affecting marketers
It has been three months since Google's deadline for brands to ensure their websites are mobile-friendly passed, so what has the effect been on those with websites that are not mobile friendly? The latest data from Adobe reveals all. ... >>
BizReport | Search Marketing July 10, 2015
Expert: Is Google gaming algorithms?
According to a recent academic paper, led in part by the Yelp data science team, Google may be gaming its search algorithm to favor its own web properties. BizReport recently reached out to Jamie Hill, Chairman & CEO of adMarketplace,... >>
BizReport | Search Marketing June 16, 2015
Expert: Why mobile could be a problem for Google
Things are changing rapidly in the online space, and according to one expert some of those rapid changes - specially the mobile changes - could spell trouble for online giant Google. ... >>
BizReport | Search Marketing June 08, 2015
Have you logged into your Google My Business account recently?
Those local businesses who have a Google My Business account should know that accounts may be unverified if they have not been active in the past six months. ... >>
BizReport | Search Marketing May 19, 2015
Google plans one-click shopping feature via mobile search
Google is taking advantage of mobile's lead over desktop in search by preparing to launch Buy buttons alongside sponsored mobile search results. ... >>
BizReport | Search Marketing May 13, 2015
YouTube videos dominate keyword searches on Google
A new whitepaper from Searchmetrics reveals that more than half of all Google searches return at least one video and that most of those videos belong to YouTube.... >>
BizReport | Trends & Ideas archives May 13, 2015
Google says some self-driving car accidents "unavoidable"
Following reports in the media that Google's self-driving car had been involved in several minor accidents, Google has released data and an explanation highlighting the car's success. ... >>
BizReport | Advertising archives May 07, 2015
Report highlights extent of continuing practice of ad injection
Despite a decade spent trying to eradicate the scam, ad injection is still alive and kicking and affecting millions of users every day, according to a new report from Google in conjunction with the University of California, Berkeley and Santa... >>
BizReport | Search Marketing May 07, 2015
Google highlights changing search behavior as mobile overtakes desktop
Hot on the heels of Google's requirement that websites are mobile friendly comes news that more Google searches take place on a mobile device than on desktop computers in 10 different countries, including the U.S.... >>
BizReport | Mobile Marketing May 04, 2015
YouTube announced 80% YoY mobile growth
According to YouTube's CEO the video behemoth is now reaching more younger demographics than any other television network anywhere, ever - and that is just on mobile.... >>
BizReport | Search Marketing April 22, 2015
Google reveals 4.7% uptick in proportion of mobile-friendly websites
Google's recent mobile-friendly algorithm changes can not have escaped digital marketers' attention. But has the search engine seen an uptick in the proportion of websites that are now mobile-friendly?... >>
BizReport | Search Marketing April 13, 2015
What Google's mobile-friendly update means to brands
Google's new SEO announcement is in-line with other updates - delivering the most relevant user experiences within their search results. While increased relevance is a great thing, one expert weigh in on how the changes may effect businesses around the... >>
BizReport | Search Marketing March 23, 2015
Google algorithm change to get a handle on doorway pages
Google has announced another change to its search ranking algorithms, this time in a fight against spammy doorway pages. ... >>
BizReport | Search Marketing March 19, 2015
Google search algorithm change deadline draws near - are you ready?
Time is running out for website owners who have not yet optimized their sites for mobile. As of 21 April, those websites not optimized for mobile could well see a decline in rankings as Google's algorithmic change is put into... >>
BizReport | Search Marketing March 13, 2015
Expert: What could happen if Google, Apple split
There is a rumor floating about that Apple and Google could be facing a split; Google's engine has been the default for Apple's Safari browser for quite some time. However, some experts believe that Yahoo or Bing could be taking... >>
BizReport | Advertising archives February 26, 2015
Advertising for young children looks promising on a new YouTube app for kids
With 71% of kids in US watching web video - this is where marketers want to be. Nevertheless advertisers are careful pulling their ad dollars away from linear TV advertising as they can“t make up for the lost numbers via... >>
BizReport | Advertising archives November 25, 2014
How does $1-$3 per month sound for an ad-free Internet experience?
Google is running an experiment that aims to find an additional way to fund the Internet. The program, called Contributor, asks that consumers pay a small amount per month to avoid seeing advertisements on participating websites. ... >>
BizReport | Search Marketing November 20, 2014
Would your website earn Google's mobile-friendly label?
More searches are being conducted on mobile devices and, with that in mind, Google will soon be displaying labels next to search results that indicate which are mobile-friendly websites.... >>
BizReport | Search Marketing November 17, 2014
Research reveals need for marketers to understand mobile search ranking factors
Research comparing mobile search results with those on a desktop highlights the need for marketers to be aware of how their pages rank on mobile by understanding those factors that correlate with higher positions. ... >>
BizReport | Email Marketing October 28, 2014
What will Google Inbox mean for marketers?
Google has announced a beta version of a new email product called Inbox. When, or rather if, the new email tool is rolled out, what will it mean for marketers?... >>
BizReport | Mobile Marketing October 16, 2014
Teens comfortable with voice search, adults feel like 'geeks'
If I were to ask you to perform a search on your smartphone right now, would you type it or speak it? A recent study by Google into voice-search habits in the U.S. suggests that if you type in your... >>
BizReport | Mobile Marketing October 14, 2014
Google app aims to help marketing newbies learn the basics
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