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BizReport | Search Marketing July 21, 2017

Accuracast: Google's ad shuffle pays off

It seems that Google's gamble of eliminating text ads from the right rail of search results pages has paid off, according to new analysis from Accuracast. ... >>

BizReport | Search Marketing July 13, 2017

Travel brands with 'highly browsable experience' rank higher in Google

New research published this week by Searchmetrics provides those in the travel industry with insight into search ranking factors to enable improved visibility in Google searches. ... >>

BizReport | Trends & Ideas July 11, 2017

Research: Use and stickiness of standalone AI-driven PAs skyrockets

While use of personal assistant apps on smartphones is showing signs of stagnation, use of standalone home devices such as Alexa has skyrocketed, according to a new report from consumer-centric measurement firm Verto Analytics. ... >>

BizReport | Ecommerce June 19, 2017

Google launches free website tool for small businesses

Many small business worldwide still do not have a website due to cost, time or complexity. However, Google has now made it very easy for small businesses to claim their online presence.... >>

BizReport | Advertising June 05, 2017

Experts weigh in on Google's new ad blocking announcement

Google says they're nearing release for a new Chrome tool release - a release that would automatically block 'annoying ads'. Google is calling their new tool 'The Ad Experience Report", and says that in addition to auto-blocking, the tool will... >>

BizReport | Advertising December 13, 2016

Teads' data shows increased performance of Google AMP webpages

Outstream video advertising firm Teads has reported that their Google AMP mobile webpages are delivering higher completion rates, significantly better click-through rates and improved lift in ad appearance. ... >>

BizReport | Advertising July 19, 2016

Google: Video ad viewability rate 62% in U.S.

The state of video ad viewability has improved since last year, according to Google's latest Global State of Play report, but large discrepancies remain across countries, exchanges and screen. ... >>

BizReport | Advertising May 26, 2016

Expert: What Google, Amazon announcements mean for marketers

Both Amazon and Google have made announcements that have brands and marketers wondering what to do. One expert weighs in on what these announcements mean for marketers. ... >>

BizReport | Search Marketing May 04, 2016

Google reveals 180% increase in hacked websites in 2015

Google has released new figures about how they fought spam during 2015, and reveals that the number of websites being hacked rose significantly during the year. ... >>

BizReport | Advertising April 27, 2016

Google's new YouTube video ad format short but unskippable

Starting in May, a new ad format will hit YouTube videos - an ad format that is not skippable and last just six seconds. ... >>

BizReport | Search Marketing February 09, 2016

Super Bowl: 82% of searches driven by TV ads made on mobile

Data released by Google reveals that mobile dominated Super Bowl 50 advertising and YouTube teasers during the weekend's game. ... >>

BizReport | Social Marketing January 27, 2016

Social Roundup: Facebook, Google leading the way

Google and Facebook continue to duke it out over social shoppers. According to two new reports the online giants are the top spots for social logins - meaning consumers are using their Google and Facebook information to login to etail... >>

BizReport | Advertising October 13, 2015

Report: Facebook tops Google for display growth

Change is in the wind in the display advertising space. That according to one new report which indicates a social network is gaining ground on a perpetual advertising leader. ... >>

BizReport | Ecommerce August 25, 2015

Back to School proves the importance of mobile for the holidays

One big trend so far during the back to season: mobile is increasingly important to retail brands and department. Recently Google compared mobile shopping during the 2014 BTS season with 2015 and found about 40% of shoppers used mobile devices... >>

BizReport | Internet August 10, 2015

Google reveals 180% increase in hacked websites

Google's webmaster security awareness campaign, #NoHacked, is back for a second round and begins its discourse with a rather alarming finding. ... >>

BizReport | Search Marketing July 29, 2015

Google adds business foot-traffic data to search

Consumers that want to avoid sharp elbows and waiting in line can now check out when a store is likely to be busy thanks to a new Google feature. ... >>

BizReport | Search Marketing July 16, 2015

Google's 'mobilegeddon' affecting marketers

It has been three months since Google's deadline for brands to ensure their websites are mobile-friendly passed, so what has the effect been on those with websites that are not mobile friendly? The latest data from Adobe reveals all. ... >>

BizReport | Search Marketing July 10, 2015

Expert: Is Google gaming algorithms?

According to a recent academic paper, led in part by the Yelp data science team, Google may be gaming its search algorithm to favor its own web properties. BizReport recently reached out to Jamie Hill, Chairman & CEO of adMarketplace,... >>

BizReport | Search Marketing June 16, 2015

Expert: Why mobile could be a problem for Google

Things are changing rapidly in the online space, and according to one expert some of those rapid changes - specially the mobile changes - could spell trouble for online giant Google. ... >>

BizReport | Search Marketing June 08, 2015

Have you logged into your Google My Business account recently?

Those local businesses who have a Google My Business account should know that accounts may be unverified if they have not been active in the past six months. ... >>

BizReport | Search Marketing May 19, 2015

Google plans one-click shopping feature via mobile search

Google is taking advantage of mobile's lead over desktop in search by preparing to launch Buy buttons alongside sponsored mobile search results. ... >>

BizReport | Search Marketing May 13, 2015

YouTube videos dominate keyword searches on Google

A new whitepaper from Searchmetrics reveals that more than half of all Google searches return at least one video and that most of those videos belong to YouTube.... >>

BizReport | Trends & Ideas May 13, 2015

Google says some self-driving car accidents "unavoidable"

Following reports in the media that Google's self-driving car had been involved in several minor accidents, Google has released data and an explanation highlighting the car's success. ... >>

BizReport | Advertising May 07, 2015

Report highlights extent of continuing practice of ad injection

Despite a decade spent trying to eradicate the scam, ad injection is still alive and kicking and affecting millions of users every day, according to a new report from Google in conjunction with the University of California, Berkeley and Santa... >>

BizReport | Search Marketing May 07, 2015

Google highlights changing search behavior as mobile overtakes desktop

Hot on the heels of Google's requirement that websites are mobile friendly comes news that more Google searches take place on a mobile device than on desktop computers in 10 different countries, including the U.S.... >>

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