News by Topic
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
Teens are not fleeing Facebook
That Facebook is being deserted by teens in favor of alternative social networks has long been touted online. However, recent research in the U.S. by Forrester shows that teens remain the dominant demographic on the social network.
A survey of youngsters aged between 12 and 17 shows that Facebook continues to be a social network that teens regularly use. Almost 80% said they still use Facebook and are more active on it than any other including Pinterest and Twitter.
There's no escaping the fact that there has been some decrease in the number of teens using Facebook - and Forrester acknowledges this fact - but reports of a mass exodus have been widely misreported says Forrester researcher Nate Elliott in a recent blog post.
"Ivy League researchers have forecast that the service will be all but dead by 2017; President Obama recently claimed that young people "don't use Facebook anymore"; and when comScore recently reported that fewer college students were using Facebook, media outlets ran stories on the "social platforms college kids now prefer"", writes Elliott.
The reality is that Facebook is still more popular among teens than any other social network. Just 20% of teens are on WhatsApp and 40% on Snapchat. Furthermore, sites such as Pinterest, Tumblr and Vine all have about 30% teen adoption.
While YouTube has the highest teen adoption at over 80%, Facebook still has more "hyperusers", defined as the portion of monthly visitors who are there "all the time".
Image via Shutterstock
- Top retailers failing to meet consumer expectations of personalized comms
- Android ad blocking browser released by Adblock Plus
- How triggered emails can reduce shopping cart abandons
- How to better protect consumers' mobile privacy
- Expert: What Google buy buttons could mean for ecommerce
- Report highlights the 'mobile moments' of commuters
- Consumers keen to use new payment technology but businesses slow to adopt
- Ad Roundup: Integrations and new releases to offer more insights
Featured White Papers
- Email A/B Split Testing Guide
You worked hard creating great products, at least as hard growing a viable business to support them- and perhaps even...
- Not Provided Insights & Intelligence - 2015 Edition
Keywords are fundamental to your integrated SEO and Content Marketing strategies. gShift's Not Provided Guide will help you connect...
- Learn how to fill your funnel with high-quality leads
In this comprehensive, 160 page guide, we cover topics ranging from content marketing and website SEO to telesales and content...