News by Topic
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
Teens are not fleeing Facebook
That Facebook is being deserted by teens in favor of alternative social networks has long been touted online. However, recent research in the U.S. by Forrester shows that teens remain the dominant demographic on the social network.
A survey of youngsters aged between 12 and 17 shows that Facebook continues to be a social network that teens regularly use. Almost 80% said they still use Facebook and are more active on it than any other including Pinterest and Twitter.
There's no escaping the fact that there has been some decrease in the number of teens using Facebook - and Forrester acknowledges this fact - but reports of a mass exodus have been widely misreported says Forrester researcher Nate Elliott in a recent blog post.
"Ivy League researchers have forecast that the service will be all but dead by 2017; President Obama recently claimed that young people "don't use Facebook anymore"; and when comScore recently reported that fewer college students were using Facebook, media outlets ran stories on the "social platforms college kids now prefer"", writes Elliott.
The reality is that Facebook is still more popular among teens than any other social network. Just 20% of teens are on WhatsApp and 40% on Snapchat. Furthermore, sites such as Pinterest, Tumblr and Vine all have about 30% teen adoption.
While YouTube has the highest teen adoption at over 80%, Facebook still has more "hyperusers", defined as the portion of monthly visitors who are there "all the time".
Image via Shutterstock
- Social Roundup: How brands are engaging in social
- Targeted ads give Internet users the creeps
- Online shoppers overwhelmed by choice
- Smartwatches: time for a new ad format
- Translation challenges stymying online communication
- Mobile Roundup: Commerce, security options released
- Playlists the perfect target for brands on Spotify
- 25% of SMBs have no website
Featured White Papers
- Tasty Tips From Marketing's Master Chefs
The art and science of effective marketing and demand generation is like a great recipe- Marketing master chefs turn traditional...
- Analyzing the Value of Responsive Design Can Be Messy
Responsive web design is an integral part of customer engagement in our multi-device world. But the additional costs and resources...
- Mobile Email Guide: Design strategies to help you capture mobile clicks
On average, about 40 percent of e-mail opens come from mobile devices and tablets. Mobile subscribers are less engaged because...
- Avoid these common pitfalls when choosing a cloud CRM
Organizations are frequently turning to SaaS solutions for their CRM needs. But there are risks when deploying any solution at...
- 2015 Social Marketing Planning Guide
2015 is going to be a great year for social marketers, but to make the most of it you'll need...