News by Topic
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
Google acquires Spider.io to fight ad fraud
Google has secured Spider.io in its web of companies to help it in its fight against advertising fraud.
Approximately £6 billion (US$10 billion) a year is what online ad fraud costs advertisers and Google's latest acquisition of specialist ad fraud firm Spider.io, for an undisclosed sum, will add to Google's ad fraud fight.
Neal Mohan, Google's VP of display advertising says that, "By including Spider.io's fraud fighting expertise in our products, we can scale our efforts to weed out bad actors and improve the entire digital ecosystem".
Spider's speciality is identifying programmes that defraud advertisers through false traffic and other means and Google's first priority will be to include the technology in their display and video ad products.
Most notably, Spider.io came to the fore in March last year when it identified a botnet called Chameleon. That botnet was said to have cost advertisers $6 million in revenues.
Earlier this year, a survey by Solve Media revealed that the amount of wasted advertising dollars is expected to rise 22% from 2013 totaling a whopping $11.6 billion in 2014. Almost 6 in 10 (59%) of the 7,500 agency media buyers responding to the survey said bot traffic negatively affects online campaign performance and 41% said it leads to inefficiencies and steals advertising budgets.
Image via Shutterstock
- Top 3 SEO strategies to implement now
- 2030 and the death of Britain's town centers
- Buy online, pickup in-store not the 'smooth' process shoppers demand
- Ad Roundup: Partnerships and a malware offer
- Marketers believe AI will revolutionize industry, but lack understanding
- Expert IDs trends to watch in IT
- Expert: Trends to watch in programmatic
- Global online travel market to exceed $1billion by 2022
Featured White Papers
- How to Deliver Content Your Employees Will Love to Share
Your employees are your greatest asset. It makes perfect sense that companies would double down on their own talent, empowering...