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BizReport : Social Marketing : June 01, 2011

Only 4% of Americans under 50 not on Facebook

If you're an American aged over 12 and under 50 then you're probably on Facebook. If not, you're in a minority of just 4%.

by Helen Leggatt

facebook1.jpgSince its launch seven years ago, Facebook has attracted over half a billion people around the world, and continues to grow.

Today, more than half (51%) of Americans over the age of 12 have a profile on Facebook, according to Edison Research. Three years ago just 8% were signed up with the social network.

New survey findings released this week by Bank of America and reported by AllFacebook reveal more about the way Americans use Facebook and who is using it.

A statistic that immediately jumps out at you is that a whopping 96% of people in America under the age of 50 now use Facebook. Furthermore, over half (51%) of those users say they have increased their use of the social network over the past 12 months.

Other key findings from the Bank of America survey include:

-82% of Facebook users have concerns about privacy
-69% do not spend less time on other websites as a result of their Facebook use
-48% have intentionally clicked on an ad on Facebook
-48% frequently use the Like button
-40% check Facebook multiple times each day
-36% check Facebook multiple times a day from their mobile device

Tags: Facebook, online privacy, social media, social network, survey, user demograhics

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  • This throws a company's argument that their customers aren't on Facebook so they don't have to be right out of the window. It's unbelievable how big Facebook got and how fast it happened. I can't think of any other brand that ingrained itself into our lives so well so quickly.



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