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BizReport : Social Marketing : April 26, 2011


New poll reveals Twitter use among PR/Marketing professionals

iPressroom, an online marketing and PR software and services provider that specializes in online newsrooms, has released a few of its findings into how marketing and PR professionals, and the top consumer brands they follow, use Twitter.

by Helen Leggatt

ipr_logo.pngWhile complete poll results will be revealed in a free hour-long webinar this Wednesday, April 27, iPressroom has released some tantalizing tidbits.

For instance, their poll shows Twitter to be a popular social media tool among PR and marketing professionals with only 14.5% not using the micro-blogging platform.

However, a whopping 65% foresee Facebook replacing their Twitter presence.

Furthermore, the top five brands followed by PR and marketing professionals are - in order of popularity - Facebook, Zappos, Starbucks, Southwest and Whole Foods.

According to Maggie Fox, CEO of the Social Media Group, Twitter is "the circulatory system of the news cycle", providing a constant stream of valuable information and perspectives for PR and marketing professionals to watch in real-time.

Registration for the online webinar can be sorted here.

Tags: Facebook, marketing professional, microblogging, PR, Public Relations, social marketing, social media, Twitter










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