Get our RSS feed
Search BizReport
News by Topic
Marketing
- Advertising
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
Beyond Marketing
BizReport : Social Marketing : April 26, 2011
New poll reveals Twitter use among PR/Marketing professionals
iPressroom, an online marketing and PR software and services provider that specializes in online newsrooms, has released a few of its findings into how marketing and PR professionals, and the top consumer brands they follow, use Twitter.
While complete poll results will be revealed in a free hour-long webinar this Wednesday, April 27, iPressroom has released some tantalizing tidbits.
For instance, their poll shows Twitter to be a popular social media tool among PR and marketing professionals with only 14.5% not using the micro-blogging platform.
However, a whopping 65% foresee Facebook replacing their Twitter presence.
Furthermore, the top five brands followed by PR and marketing professionals are - in order of popularity - Facebook, Zappos, Starbucks, Southwest and Whole Foods.
According to Maggie Fox, CEO of the Social Media Group, Twitter is "the circulatory system of the news cycle", providing a constant stream of valuable information and perspectives for PR and marketing professionals to watch in real-time.
Registration for the online webinar can be sorted here.
Tags: Facebook, marketing professional, microblogging, PR, Public Relations, social marketing, social media, Twitter
Tweet
Subscribe to BizReport
Please enter your e-mail here:
-
Jim Campbell
Latest Headlines
- How Facebook, AdWords can work together
- Study: Tuesday/Thursday are best days for sharing
- Survey: Bitcoin making more waves
- How predictive tech may simplify engagement
- Survey: Mobiles look to devices before, during, after shopping
- Study: Live TV still trumps time-shifted
- Brands: How to make the most of ad placement
- Avoidance a big reason for blocking calls
Featured White Papers
- Marketing Automation Simplified : The Small Guide to Big Ideas
Marketers are increasingly enhancing their understanding of how data can fuel the delivery of meaningful interactions. This access to vast... - Is your web site creating sales tax risk?
Answer 3 questions to learn.... - How to Properly Structure Your Social Program for Success
Most big brands structure their social program around business goals, however, sometimes there is a disconnect between the goals and... - Email Device Report 2014: How Are Your Customers Viewing Email?
The Q4 2013 findings reveal that consumers are rapidly moving from desktops to mobile devices when it comes to opening...