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BizReport : Social Marketing : April 26, 2011
New poll reveals Twitter use among PR/Marketing professionals
iPressroom, an online marketing and PR software and services provider that specializes in online newsrooms, has released a few of its findings into how marketing and PR professionals, and the top consumer brands they follow, use Twitter.
While complete poll results will be revealed in a free hour-long webinar this Wednesday, April 27, iPressroom has released some tantalizing tidbits.
For instance, their poll shows Twitter to be a popular social media tool among PR and marketing professionals with only 14.5% not using the micro-blogging platform.
However, a whopping 65% foresee Facebook replacing their Twitter presence.
Furthermore, the top five brands followed by PR and marketing professionals are - in order of popularity - Facebook, Zappos, Starbucks, Southwest and Whole Foods.
According to Maggie Fox, CEO of the Social Media Group, Twitter is "the circulatory system of the news cycle", providing a constant stream of valuable information and perspectives for PR and marketing professionals to watch in real-time.
Registration for the online webinar can be sorted here.
Tags: Facebook, marketing professional, microblogging, PR, Public Relations, social marketing, social media, Twitter
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