News by Topic
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
Survey: Bitcoin making more waves
Bitcoin is still fairly unknown to the bulk of consumers, but it is gaining ground. That is the takeaway from a new survey out which indicates nearly half of consumers now at least know about Bitcoin. . .even if they haven't used it yet.
Bitcoin is a currency developed in 2009 and allows shoppers to buy products without transaction fees and without offering up personal information; the payments can be used internationally. While many SMBs have embraced the payment option because there are no fees attached, some experts aren't certain Bitcoins are a good idea.
Whether or not Bitcoins are 'good' or 'bad' isn't in question for this survey; what is in question is how pervasive the payment option is. The news is good for proponents of Bitcoin - more than 46% of consumers now say they are familiar with what Bitcoin is; that is an increase of nearly 13% since January 2014.
Other interesting findings from the survey include:
• 60% said they 'would use' Bitcoin for online purchases, 28% said they would use it for in-person transactions
• 4 surveyed (March 2014) said they are using Bitcoin to make purchases; only 1 person noted they used it for purchases in February and January surveys
The survey was conducted by SurveyMonkey in collaboration with BlueShift
As for how mainstream Bitcoin has become, Jumio has formed BISON, the Biocoin Identity Security Open Network; members come from the eight leading Bitcoin networks. BISON is set up to spread the word about Bitcoin options for consumers.
"We believe that crypto-currencies, and Bitcoin chiefly among them, are an important new part of the payments world, however, to reach their full potential it's time to instill a higher degree of confidence in the system," said Daniel Mattes, Jumio founder and CEO. "The vast majority of Bitcoin users are honest and engaging in a range of legal transactions, but a small minority are not and that threatens the entire ecosystem especially during this formative period. BISON is designed to minimize the problem by weeding out those who use false or manipulated IDs which is a strong indicator of intended fraud or other illegal activity."
Image via Shutterstock
- Omnichannel retail strategy key to SME success
- UK: Post-Brexit sees rise in overseas online orders
- Study: Time spent with top 100 apps up 10%
- Report: Best practices for loyalty programs
- Expert: How ad blocking is affecting brands now
- Google will penalize mobile websites with pesky pop-ups
- Expert: Brands can recover from endorsement scandal
- Millennials most influenced by family online
Featured White Papers
- The 5 Principles of Engagement Marketing
In this ebook, we define each of those five principles, and show you what an engagement marketing strategy truly looks...