News by Topic
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
Survey: Bitcoin making more waves
Bitcoin is still fairly unknown to the bulk of consumers, but it is gaining ground. That is the takeaway from a new survey out which indicates nearly half of consumers now at least know about Bitcoin. . .even if they haven't used it yet.
Bitcoin is a currency developed in 2009 and allows shoppers to buy products without transaction fees and without offering up personal information; the payments can be used internationally. While many SMBs have embraced the payment option because there are no fees attached, some experts aren't certain Bitcoins are a good idea.
Whether or not Bitcoins are 'good' or 'bad' isn't in question for this survey; what is in question is how pervasive the payment option is. The news is good for proponents of Bitcoin - more than 46% of consumers now say they are familiar with what Bitcoin is; that is an increase of nearly 13% since January 2014.
Other interesting findings from the survey include:
• 60% said they 'would use' Bitcoin for online purchases, 28% said they would use it for in-person transactions
• 4 surveyed (March 2014) said they are using Bitcoin to make purchases; only 1 person noted they used it for purchases in February and January surveys
The survey was conducted by SurveyMonkey in collaboration with BlueShift
As for how mainstream Bitcoin has become, Jumio has formed BISON, the Biocoin Identity Security Open Network; members come from the eight leading Bitcoin networks. BISON is set up to spread the word about Bitcoin options for consumers.
"We believe that crypto-currencies, and Bitcoin chiefly among them, are an important new part of the payments world, however, to reach their full potential it's time to instill a higher degree of confidence in the system," said Daniel Mattes, Jumio founder and CEO. "The vast majority of Bitcoin users are honest and engaging in a range of legal transactions, but a small minority are not and that threatens the entire ecosystem especially during this formative period. BISON is designed to minimize the problem by weeding out those who use false or manipulated IDs which is a strong indicator of intended fraud or other illegal activity."
Image via Shutterstock
- SMBs: How to remain visible during the election push
- Brands: How to prepare for a non-Flash environment
- BrightEdge: Brands are missing consumer engagement with content
- Experts weigh in on the death of Flash
- Study finds payment issues top affiliates' complaint list
- Study: Indian mobile use skyrocketing
- How travel brands can stop fraud
- Cart abandonment rates lower for charities than other sectors
Featured White Papers
- The Step-By-Step Guide to Building Your Custom Attribution Model
Solving the attribution problem will be one of the most important things you do to boost ROI for your organization....
- What drives Email Open Rates
eDataSource compares certain quarterly email engagement metrics across five somewhat similar retailers, based on our visibility into the email activity...