News by Topic
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
'Juicy' news from PayPal
At the start of 2012 shoppers could use PayPal at just 2,000 brick-and-mortar stores. Today, their mobile wallet solution is accepted at 23 leading national retailers, exceeding the company's goal of 20 before the end of last year.
eBay-owned PayPal now allows U.S. consumers to connect their existing PayPal account to their mobile device and fund purchases in more than 18,000 physical stores from 23 of the country's leading retailers.
Transactions are currently conducted by entering a phone number and PIN code into the retailer's existing point-of-sale terminal or using a PayPal card.
The 23 brand name retailers who are now working with PayPal are Famous Footwear, Dollar General, Mapco Express, RadioShack, Spartan Stores, Abercrombie & Fitch, Advance Auto Parts, Aéropostale, American Eagle Outfitters, Barnes & Noble, Foot Locker, Guitar Center, the Home Depot, Jamba Juice, JC Penney, Jos. A. Bank Clothiers, Nine West, Office Depot, Rooms To Go, Tiger Direct, and Toys "R" Us.
Order-ahead Feature Planned
Before too long, shoppers may be able to jump the check-out queues by pre-paying for products via PayPal and arranging a pick-up location. This order-ahead feature is currently being tested with Jamba Juice's Emeryville, California, outlet.
How does the order-ahead feature work? "It's very simple, through the PayPal app on your iPhone locate the Emeryville store click on the order-ahead button and place your order," explains Hill Ferguson, VP of Global Product at PayPal. "With this feature you can choose a pick-up-time in store, and pay with PayPal right on your mobile device. When picking-up your beverage, you can bypass the line and cashier and get your smoothie right away."
- Colors affect sharing behavior on Pinterest
- Survey highlights importance of returns process to consumer loyalty
- 45% of marketers to invest in events during 2015
- Barclays Bank launches Twitter payments
- Advertising for young children looks promising on a new YouTube app for kids
- Twitter responses to customer queries slow and sloppy
- App channel worth over £4 billion to UK brands
- Facebook: 2 million advertisers milestone and new mobile ad manager
Featured White Papers
- 7 Myths About Online Reviews
When it comes to building and maintaining trust in your brand, online reviews are an extremely valuable addition to your...
- How to Promote and Measure Hashtag Campaigns
A single hashtag can connect your brand messaging across each of the major social networks. Learn how hashtags can be...