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BizReport | Research archives March 16, 2012

For mobile ads, bigger is better

The IDC predicts tablet shipments will surpass 100 million this year. In Q4 2011 more than 28 million shipped globally, a 56% increased quarter-to-quarter. Prior to the 100m forecast, the IDC predicted 2012 tablet shipments would push nearly 88 million.... >>

BizReport | Mobile Marketing December 20, 2011

Tablet shipments skyrocketing, mobile traffic up

Mobile traffic is up and tablet shipments are speeding down the information superhighway. The verdict is still out, but many experts believe the 2011 holiday season will be the Year of the Tablet, which has many marketers and merchants wondering... >>

BizReport | Advertising archives May 26, 2010

Tablet market skyrocketing, opportunities for marketers abound

Marketers looking for the Next Big Thing with which to capture consumers' attention may want to look a little more closely into the tablet computing market. Not to develop or invest in the development of tablets, leave that to the... >>

BizReport | Research archives August 10, 2009

IDC: Online ad spend down again

For the second consecutive quarter the online ad spend has decreased according to IDC. The analysis firm reports that the online ad spend shrank by 5% globally, to just under $14 billion in revenue. During Q2 2008, the online ad... >>

BizReport | Advertising archives February 26, 2009

IDC: 10% growth in 2009 U.S. online ad spending 'too optimistic'

IDC is revising its forecast for 10% growth in U.S. online ad spending this year and, based on the latest data collected, that revision may be downwards.... >>

BizReport | Social Marketing November 26, 2008

IDC: Social networks not receptive to ads

Consumers may be logging on to social networks in droves but they aren't receiving social networks advertising in the same way. According to a recent survey from research firm IDC, the growth of social networks will continue to grow but... >>

BizReport | Search Marketing June 15, 2007

Search advertising threatened by video

New data from research firm IDC predicts search advertising will continue to grow in terms of “absolute spend”, but that emerging advertising formats, such as video, will grow more quickly.... >>

BizReport | Email Marketing April 12, 2007

Spam volume to exceed legitimate emails in 2007

Research firm IDC has released results of a new study which forecasts that 2007 will see the volume of spam email overtake legitimate person-to-person email messages.... >>