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BizReport : Advertising archives : May 31, 2013

Platform announcements underscore online influence

This week marked milestones for three popular online platforms - in the form of live chat upgrades, call blocking options and skyrocketing usage numbers. Here's how:

by Kristina Knight

First, WhitePages has finalized the purchase of Mr. Number, a call blocking and spam identification app for Android devices. The acquisition solidifies WhitePages mobile offerings.

"Adding Mr. Number's spam detection and call blocking app into our product portfolio provides our collective users a full range of communication management options," said Alex Algard, WhitePages CEO. "Truly effective call management must provide consumers not only an understanding of who's on the other end of the line, but the ability to block spammers and unwanted callers and texters. Our users now have access to the best of both worlds."

WhitePages is a leader in the communication app space.

And from eXelate, news that the platform is now serving one trillion records with accuracy that is nearly two times higher than industry standards. eXelate's smart data pool offers actionable audience targeting data for advertisers and brands; the company launched a Series C funding round last year.

"Many people confuse data accuracy and precision. Some might argue that a consensus approach which polls data providers is the best way to judge data accuracy. This approach essentially claims that attributes with the highest consensus are the most accurate. We categorically reject this flawed approach as it equates agreement - or precision - with accuracy. Our new white paper, Accurate Data is Smart Data, demonstrates why our data accuracy approach drives 1.8X better performance over standard audience targeting," said eXelate SVP Analytics, Kevin Lyons.

The company is releasing the new Accurate Data is Smart Data white paper here.

Finally, Comm100 has upgraded their chat interface, offering live chat sessions that are more efficient and seamless. For users, there is a simple to navigate mobile gateway which allows them to join or create a live chat; it also allows for mobile users to chat with website visitors.

"We understand the shift to mobile is occurring on both sides, the consumer and the business, so we make sure our solutions proactively change along with the times" said Kevin Gao, Founder and CEO of Comm100. "Comm100 focuses a considerable amount of its resources on streamlining the user experience with an emphasis on design and usability because those features encourage adoption throughout our client's organizations. Our Comm100 Live Chat solution is now fully optimized for mobile users, a groundbreaking feature that is not offered by most competitive solutions."

Through the new application wizard, businesses can quickly begin chatting and engaging with new sign-ups and website visitors.

Tags: advertising tools, Comm100, eXelate, online advertising, online data collection, WhitePages

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