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BizReport : Advertising archives : January 14, 2013

New platform to focus on business related media

There's a place for business professionals to reach their target ad bases; from International Business Times, the IBT Media platform hosts content resources including Bizu.TV and other vertical websites.

by Kristina Knight

"As we continue to see the need for comprehensive coverage across broader topics around the world, IBT Media and our new platforms will build on the success of International Business Times," said Etienne Uzac, CEO and co-Founder of IBT Media. "Our latest ventures reflect the evolution of our company into a multi-product global media group that will help us better leverage our existing intellectual property, while positioning us for rapid growth in the years ahead."

The platform, for example, will focus on finance, investments and marketing topics relevant to C-level business pros; those resources will also include targeted content in verticals including Automotive, Fashion and Technology topics.

"We've seen video consumption grow tremendously in the IDG TechNetwork over the past two years. IDG's library of quality content has undoubtedly been a major driver in creating that user interest. We are extremely excited to expand our relationship with IBT Media by making our content accessible through, and helping create an engaging and reliable source of information for viewers," said Sean Buckley, group director, Business Development and Strategic Partnerships, IDG TechNetwork.

"As an agency, we look to tell our client's stories and share their brand with an audience that we know our message will resonate with," said Peggy Groppo, Media Account Director, PJA Advertising. "With we can now reach that business audience and be able to better serve our highly-valued clients."

In addition to new content, the platform will offer incremental revenue streams to content providers using existing video content within the Bizu space.

Tags: business advertising, IBT Media, online advertising, video ads, video content

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