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BizReport | Advertising February 29, 2008

Microsoft boosts ad targeting with YaData deal

Microsoft has agreed to acquire an Israeli behavioral targeting and customer segmentation technology firm to improve its online advertising platform.... >>

BizReport | Research January 17, 2008

Online ads to overtake TV ads by 2010

The Internet Advertising Bureau predicts that Internet advertising could surpass television marketing as early as next year.... >>

BizReport | E-commerce September 17, 2007

New Coremetrics system allows richer consumer profiles

Reports are out that Coremetrics is releasing a new digital marketing suite called "Coremetrics 2008", aimed at tracking consumer behavior to build a rich profile. ... >>

BizReport | Research August 07, 2007

comScore's new metrix will profile tech preferences

In the race to profile and target users better, comScore has rolled out a new metrix system that tracks users´ technology and software preferences. By providing a detailed view of hardware, software and usage, comScore hopes to better prepare advertisers... >>

BizReport | Advertising July 20, 2007

RL Radio expands audio ad-serving platform

In a bid to make online radio advertising more “marketing-friendly” and accessible to online advertisers, Ronning Lipset Radio is partnering with Corstarr for its ad-serving technology.... >>

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