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BizReport | Ecommerce archives July 30, 2014

Survey: Amazon influencing back to school shoppers

Many US families are already hip-deep in notebooks and pens, new shoes and jeans for the back to school year, but there are still many left to shop for these items. And, surprisingly, nearly half say Amazon is influencing their... >>

BizReport | Ecommerce archives June 04, 2014

Top 3 tips to cut out data detours

Turns out data may be doing more to harm retailers' bottom lines that many thought. While data simplifies personalized campaign creation and website experiences, new data out from Baynote indicates data can also detour shoppers out of the purchase funnel.... >>

BizReport | Advertising archives January 29, 2014

ReachLocal, Baynote programs use big data to increase ROI

New data is out from a pilot program between auto brand SCION and ReachLocal, showing strong engagement based on targeted campaigns; and a new platform from Baynote uses data to enhance website experiences. ... >>

BizReport | Ecommerce archives January 09, 2014

Survey: Shoppers want simple and mobile

Already data is pouring in from the 2013 holiday shopping season - from the increased number of people shopping via mobile, using mobile in-store to facilitate purchases and how shoppers are engaging with coupons and deals. The big takeaway: today's... >>

BizReport | Research archives August 02, 2013

Forecast: 2013 Holiday spend to push $640 billion

Most US families are just starting to shop for back to school, and while the back to school spend is expected to be relatively flat, new data out from Baynote predicts the 2013 holiday spend will increase by at least... >>

BizReport | Ecommerce archives January 10, 2013

Reports: Social, catalogs influential during 2012 holidays

Over the 2012 holidays a couple of interesting data points were found by researchers: first, that social media use decreased but that traditional ad form catalogs helped push more sales. ... >>

BizReport | Ecommerce archives September 10, 2012

How mobile, recommendations can influence online purchasing

Not only are options like on-site search and personalization efforts impacting how consumers shop and buy online, new options like mobile in-store check-outs are helping retailers increase sales according to data from two different agencies.... >>

BizReport | Ecommerce archives July 23, 2012

How to improve personalized campaigns, website experiences

By now everyone has heard about the benefit of personalization to online campaigns. Relevant content, personalized ads, past-purchase targeting. This all feeds together to create a better online experience for shoppers and Baynote's platform helps marketers create better personalized campaigns.... >>

BizReport | Ecommerce archives July 20, 2012

Baynote: Psychology an important part of personalization

Brands take note: Psychology 101 may help with ad personalization programs as much as technology. According to a new white paper from Baynote's Scott Brave the science behind personalization could benefit from some old-fashioned psychology as well. ... >>

BizReport | Ecommerce archives April 24, 2012

Report: Metrics a priority and struggle for merchants

With the availability of social media and a dearth of metrics firms to measure campaigns it should be simple to turn a profit online, right? Not so finds a new report from Baynote. While campaign analytics are a priority for... >>

BizReport | Advertising archives February 03, 2012

What 2011 can teach businesses for 2012 success

As February opens across the US businesses are reporting in on 2011 numbers. And the bulk of information so far points to 2011 being a good year for many online and mobile brands, and that bodes well for 2012, too.... >>

BizReport | Ecommerce archives January 16, 2012

Report: M-Commerce needs to up customer service quotient

A new report out from Baynote indicates what, while shoppers are happy to receive emails or text messages from retailers, actually shopping via a mobile device is lacking. That isn't to say mobile sites are turning customers off, it simply... >>

BizReport | Advertising archives January 06, 2012

Why brands need to get personal in 2012

Throughout 2011, marketers began shifting their focus from simple targeting of large groups to a more personalized marketing approach. Obtaining data to provide relevant on-site experiences became a bigger part of many strategies. For 2012? One expert expects more of... >>

BizReport | Email Marketing October 06, 2011

Two platform releases integrate social, email

New data from Return Path finds email and social becoming more deeply intertwined. Citing campaigns from KFC and Domino's, researchers note that using social and email in a collaborative way rather than using simple coupon links increases sharing. ... >>

BizReport | Ecommerce archives September 14, 2011

New partnerships up the ante for retail brands online

Moving out the summer slump, three partnerships and one new release may help online brands better connect with in-market consumers by serving up relevant content and improved metrics for campaigns. ... >>

BizReport | Advertising archives July 21, 2011

How personalization can work in the anonymous online space

As ad personalization gets more buzz marketers are increasingly trying to personalize everything from email messages to tweets. Many, unfortunately, choose the simple way - a name. That isn't how good personalization works, according to one expert. Without further ado,... >>

BizReport | Ecommerce archives October 29, 2010

How adaptive landing pages can boost conversions

This week Baynote released a suite of online tools which should help brands and marketers in the ecommerce space better connect with consumers. The tools will help smaller businesses by building specific landing pages, increasing the available bandwidth and improving... >>