Report: Texting more important for Millennials

When it comes to Millennials, texting may be a brand's best advertising weapon. That according to new data out from OpenMarket, which reveals that Millennials would rather lose calling options than texting, and that most (76%) agree that texts are 'more convenient' to their schedules.

by Kristina Knight

We're all attached to our phones, but Millennials are proving to be ultra-attached, and that attachment could spell revenue for savvy brands. According to new data out from OpenMarket more than half (63%) of Millennials agree that texts are 'less disruptive' than calls, and that half (53%) actually prefer texting to calling.

And, where business is concerned, most of the Millennials who are receiving texted reminders for appointments, promotions and even payments (75%) say those messages 'are helpful'

"As the survey results reveal, companies have a massive opportunity to connect with millennials by communicating via text messaging," said Jay Emmet, General Manager for OpenMarket. "Whether it's sending them an alert that their package has arrived or offering customer support via texts instead of calls, using SMS allows companies to communicate exactly how and where millennials like. Nearly half of millennials are more interested in receiving texts from businesses now than they were two years ago, proving that SMS is becoming more essential for connecting with this growing segment of customers."

As to the types of messaging Millennials are receiving via text:

• 62% get product offers/coupons
• 59% get fraud alerts
• 56% get order/delivery alerts
• 60% of Millennials say text alerts give them the ability to respond/react on their own time

Tags: Millennials, mobile commerce, mobile marketing, mobile trends, OpenMarket, SMS marketing