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BizReport : Blogs & Content archives : February 27, 2015

Colors affect sharing behavior on Pinterest

Are some colors more likely to stimulate us to share an image? Apparently so, according to a new research published this month by PLoS ONE. The company analyzed one million random images from Pinterest for their predominant color and number of shares, in other words analyzing diffusion rates of colors among Pinterest users.

by Hanna Nicolo and Sasha Puhova

Their results show that when it comes to spreading images there is an evident advantage in using color. Black-and-White images are not shared as widely as colored images. This finding is in agreement with prior work, where researchers found that magazine advertisements shown in color had a larger effect on readers than the Black-and-White ads.

The major finding of this study is that images containing Red, Purple and Pink are more likely to be shared by other users while Green, Blue, Black and Yellow suppress diffusion. The study also notes that saturation has a large positive effect on diffusion.

Since 80% of Pinterest are females, advertisers have to bear in mind that these are the preferred colors of females predominantly in the age group of 20s-30s. So the interesting thing would be to see if the finding would be supported across other image sharing sites such as Instagram, Flickr and Imgur.

Image via Shutterstock

Tags: color, pinterest tips

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