News by Topic
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
Avangate: Shoppers find online services useful, will pay to play
More shoppers are actively surfing the web to find exactly what they want - and they're willing to shop around to get the right price on everything from clothes and electronics to new cars. How are they finding the goods and the prices? Online services.
"Online Services it the next trillion dollar market being accelerated by the explosion of cloud computing and mobility coupled with increased consumer demand to purchase whenever, wherever and however they want," said Carl Theobald, Avangate CEO. "This proliferation of new service offerings is cutting across all industries - from finding a limo driver to accessing business software, to receiving legal advice. In this new world where buyers are in control, the expectations for online service providers to personalize and seamlessly sell, deliver and support have been permanently raised. We call this the New Services Economy."
According to the Avangate report:
• 63% of US adults are already using online services with half saying they pay for the services
• 60% say they'd pay for a service if first offered a free trial
• 50% say they'd pay for online services if they could modify as needed and on the go
But all is not rosy with online services - the report also finds nearly half of consumers are frustrated by a lack of live support for their services while 41% say it's hard to make purchases and one-third (35%) report slow customer service.
This summer Avangate will release their Commerce solution which offers self-service options for A/B testing, cross selling and promotions as well as simplified ordering and call center options to ensure customer service issues are answered promptly.
"This will help companies speed time-to-market, eliminate integration headaches, and rapidly launch new services in 180 countries worldwide without dedicating valuable resources and facing the constraints inherent to in-house, build it yourself from the ground up offerings," said Michael Ni, Avangate CMO and SVP of Marketing and Products.
Image via Shutterstock
- Expert: Travel next up for programmatic direct
- Expert: How to reduce involuntary churn
- 170% rise in ad requests containing location data
- Brexit, Trump leave marketers skittish about targeting
- Email analysis reveals extent of email attacks on businesses
- Report IDs the next big tech products
- Brands: How to prep for the subscription economy
- Expert: What Buffett's Walmart sale means
Featured White Papers
- Learn Why 83% of Advertisers Are Reporting Superior Outcomes With People-Based Ads
Traditional digital display advertising doesn't work. The information in this report is based on an online survey of 350 senior...
- 2016 Email Marketing Metrics Benchmark Study
To build a world-class marketing program, it's crucial to compare yourself to the best performers - but competitor data can...
- 10 Ways to Use Customer Lifetime Value to Reinvent Your Marketing Strategy
CLV insights can help you to attract high-margin customers, target clusters of customers with untapped value, and retain high-value customers...
- 16 Innovative Loyalty Programs of 2016
Engaging customers in a loyalty program is no easy feat. Read how 16 brands grabbed headlines in 2016 by launching...