News by Topic
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
More than 4 in 10 Google search queries are local
New data released by ad network Chitika reveals the massive rise of local search volumes across search engines.
*SEE CORRECTION* When Chitika compared local search engines on Google, Yahoo and Bing they found a significant rise in the last two years.
Google's efforts to include local and map results have resulted in 43% of overall queries having local intent, up from just 23% two years ago.
Meanwhile, Yahoo and Bing now see 25% of overall queries with local intent.
Of course, mobile is the driving factor behind the rise.
According to Search Engine Land, "Chitika said that nearly three-quarters of Google's local queries are in fact coming from mobile". This doesn't come as a big surprise as Google is the default search engine for Android phones.
"Combined with Google's larger share of searches performed on the Web (measured at over 75% this past month) this edge in local search makes the search giant's traffic a must have for local businesses, particularly on the first page of results for important keywords or phrases," says Chitika on its Insights blog.
- Study reveals impact of mobile use on Japanese students' grades
- Poll: SMB owners voting out incumbents
- How to improve worker productivity
- Retailers: How to improve sales now for back to school
- Facebook aiming to make 'clickbait' headlines history
- Mobile commerce boosts e-commerce spending in Q2 2014
- U.K. consumers use mobile to research, shop more than any other nation
- Expert: Disconnect between brands, personalization
Featured White Papers
- Ready, Set, Send: Marketing Automation and the Customer Lifecycle
Much like running a marathon, building a successful marketing program takes dedication, patience, training and a lot of stamina. These...