News by Topic
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
More than 4 in 10 Google search queries are local
New data released by ad network Chitika reveals the massive rise of local search volumes across search engines.
*SEE CORRECTION* When Chitika compared local search engines on Google, Yahoo and Bing they found a significant rise in the last two years.
Google's efforts to include local and map results have resulted in 43% of overall queries having local intent, up from just 23% two years ago.
Meanwhile, Yahoo and Bing now see 25% of overall queries with local intent.
Of course, mobile is the driving factor behind the rise.
According to Search Engine Land, "Chitika said that nearly three-quarters of Google's local queries are in fact coming from mobile". This doesn't come as a big surprise as Google is the default search engine for Android phones.
"Combined with Google's larger share of searches performed on the Web (measured at over 75% this past month) this edge in local search makes the search giant's traffic a must have for local businesses, particularly on the first page of results for important keywords or phrases," says Chitika on its Insights blog.
- Studies ID how Millennials are connecting
- Black Friday UK predicted to break £1bn in online sales
- Smaato: Spending on mobile web ads soars
- Study: What consumers really want from loyalty programs
- Top 4 Tips to Manage Relationship Between Developers, Marketers
- Android steadily catching up Apple on opens and clicks in E.U.
- Survey suggests increasing interest in e-gifts
- Referral key way in which marketers find SEO services
Featured White Papers
- Digital Trends 2015
Download the 2015 Digital Trends report, created in partnership with Econsultancy, to see the trends and tools you need to...