News by Topic
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
How Dungarees.net improved revenue per visit nearly 500%
Shopping cart abandonment has been a trial for etailers since e-stores were opened. Recently Dungarees tapped iGoDigital to help them re-engage cart abandoners - and revenue-per-session by nearly 500%. How did they do it?
Kristina: Shopping cart abandonment is a problem system-wide, it seems. Were you able to pinpoint when/why consumers were leaving your site?
Darren Baldwin, Ecommerce Manager, Dungarees.net: As the economy has continued to struggle, shopping cart abandonment becomes more of an issue. Customers are second-guessing their purchases and looking for the best deal, so it's important to get your message out to entice them to finish their cart with you, instead of a competitor.
Kristina: Once you began working with iGoDigital and Bronto you were able to retarget messages to abandoners - what results did you see?
Darren: In collaboration with Bronto and iGoDigital, we saw by using the name of product abandoned in the subject line, it increased our open rate to 56% on our abandoned cart emails, far surpassing the typical e-commerce open rate of around 15%. These were customers that already had a cart built and could usually finish the checkout with a couple clicks of a button, so it didn't take too much to push them over the edge. Our customers receive these messages 24-48 hours after they abandon, so there is just enough time to determine that it is a permanent abandon but hopefully not enough of a delay that they've had a chance to buy elsewhere. Additionally, we compared conversion rates on our site to conversion rates through the abandoned cart emails. Emails triggered by abandoned carts garnered an 18.4% conversion rate, more than double Dungarees' typical conversion rate. In terms of revenue, the iGoDigital/Bronto abandoned cart messages have generated 490% more revenue per session than other site traffic sources.
Kristina: Did you test different message types - hard-sell, soft-sell, specialized discounts, etc. - and, if so, which messages tested better?
Darren: We tested emails with just product recommendations and emails that also have a current promotion plus product recommendations. The second type of send was sent only to our marketing email subscribers. The messages with the promotion performed a little better, but we do take into account that this type of send is also associated with the extra cost of the promotion or discount to factor in.
- Report IDs differences in how people use social
- Ad Roundup: Platform expansions and a partnership
- Survey: Hispanic SMBs show strong optimism
- Ad Roundup: Partnership, integration to bring brands more
- Report: Super Bowl ads drove traffic into stores
- Top tips to reduce involuntary churn
- Smart Glasses that look like regular specs will invigorate market
- Less than 1 in 5 CRM managers feel they contribute to business revenues
Featured White Papers
- Learn Why 83% of Advertisers Are Reporting Superior Outcomes With People-Based Ads
Traditional digital display advertising doesn't work. The information in this report is based on an online survey of 350 senior...
- 2016 Email Marketing Metrics Benchmark Study
To build a world-class marketing program, it's crucial to compare yourself to the best performers - but competitor data can...
- 10 Ways to Use Customer Lifetime Value to Reinvent Your Marketing Strategy
CLV insights can help you to attract high-margin customers, target clusters of customers with untapped value, and retain high-value customers...
- 16 Innovative Loyalty Programs of 2016
Engaging customers in a loyalty program is no easy feat. Read how 16 brands grabbed headlines in 2016 by launching...