News by Topic
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
Survey: Small businesses find success with social networking
Does social networking have a role to play in the business-to-business world? Absolutely it does, according to new figures released by business workspace solutions firm Regus that show businesses large and small successfully using social networks to find and keep new business.
While Facebook boasts over 700,000 small businesses with Fan Pages, LinkedIn is the place to be for business-to-business social networking. The network now has over 70 million members worldwide.
To find out what businesses use social networks for and the success they have had in doing so, Regus collated the insight supplied by 15,000 respondents from its 1 million-strong business contact database.
Key findings from the survey (download) include:
- Social networks are now actively used by between half and three quarters of companies worldwide for various networking functions
- 40% of businesses globally have found new customers via social networks.
- Over a quarter (27%) devotes marketing dollars to social networking activity to both acquire and retain customers.
- Keeping in contact with business contacts is the main use of social networks (58%) followed by getting together with special interest groups (54%), discovering useful business intelligence (54%) and organizing, managing and connecting with customer groups (51%).
- Surprisingly under a quarter of professionals (22%) have used business social networks to find a new job
"With 55% of online Americans registered on Facebook, any reservations towards using social networking for business purposes seem misplaced. This survey indicates that organizations who have not yet ventured into the world of social networking may be missing out on sizeable business opportunities," said Sande Golgart, vice president for Regus.
"This is particularly the case in the Netherlands (48%), India (52%), Mexico (50%) and Spain (50%), where the highest level of new customer acquisition via social networking was reported."
- What Twitter's roll-out of Periscope ads means for digital brands
- Ad Roundup: Tools to connect shoppers
- Top 3 tips for B2B brands to harness purchasing power
- Channel 4 video-on-demand ads address viewer by name
- IAB: 2016 Internet ad spend breaks records
- Marketers say their role is to collect, not analyze, customer data
- Two-thirds of US, UK consumers worried about how brands use personal data
- Study: Marketers overwhelmed with data
Featured White Papers
- Learn Why 83% of Advertisers Are Reporting Superior Outcomes With People-Based Ads
Traditional digital display advertising doesn't work. The information in this report is based on an online survey of 350 senior...
- 2016 Email Marketing Metrics Benchmark Study
To build a world-class marketing program, it's crucial to compare yourself to the best performers - but competitor data can...
- 10 Ways to Use Customer Lifetime Value to Reinvent Your Marketing Strategy
CLV insights can help you to attract high-margin customers, target clusters of customers with untapped value, and retain high-value customers...
- 16 Innovative Loyalty Programs of 2016
Engaging customers in a loyalty program is no easy feat. Read how 16 brands grabbed headlines in 2016 by launching...