Hubspot CRM Review In 2024: Features & Alternatives
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Hubspot helps to create sales processes that will increase revenue.
Pros
- Powerful free version
- Integrated payments option
- Highly customizable
Cons
- Some features are only available at the highest tiers
- Difficult learning curve
- Free plan, paid pricing starts at $45/month for 2 users
- Supports integrated payments
- Can be set up same day
Hubspot is a cloud CRM that offers businesses the ability to collect and analyze customer data, monitor both outbound and inbound leads, sales automation, and contact features.
Hubspot software provides marketing automation for both small businesses and enterprises, allowing the sales team to develop customer relationship CRM features, track marketing, create stronger lead management, and analyze the company record. Their CORE CRM tools are free to use, but paid plans may be more expensive than some small businesses can afford. However, their provision of real-time lead notifications and personalized email sequencing may be worth it, depending on the business’s need. Using Hubspot, teams can offer contact management, data tracking, and has a real-time view of the sales pipeline management, and better identify leads, and provide automated email messaging.
Hubspot CRM Advantages
Hubspot lands in our top two best CRM software platforms because of its ease of use, generous pricing structure, and customizable features. The platform’s paid tiers include not only CRM but marketing and other features. This makes Hubspot a well-rounded solution for sales and marketing teams.
Social Management Features
Hubspot’s tools include social media features that will allow the sales team to prioritize posts and responses so that they are engaging with the right people at the right time. This is a way to nurture leads in the social space that feels more personal and builds upon the customer interactions that create stronger brand loyalty.
Strong Website Integration
The drawback to Hubspot CRM is that some of the more basic features are available only at higher-priced tiers. However, its ease of use and robust basic features make this platform worth a look for both smaller and larger businesses in need of a CRM to manage customer support, data, and sales.
Intuitive Tool
From the email marketing department to the social media CRM feature to prioritize marketing tasks, the Hubspot CRM tool creates more intuitive marketing features for your business. This CRM includes customer management, inbound marketing tools, and custom reports that make it simpler for sales teams to understand what the customer needs. Hubspot’s great user interface can support multiple team members and allows for the creation of email templates, automation for lead management, and customer support. Hubspot manages tools to help sales reps to see the entire sales funnel.
Free version
Hubspot’s free plan is quite comprehensive and can be used across sales, administrative, and team alignment. The free plan also allows you to add up to 1,000,000 contacts, and is scalable, meaning it can grow as the business grows. The free tools include blog topic generators, template generators, and email signature generators, and it will even grade your website, which may give insight into small adjustments that will create a more engaging customer space. However, the free plan doesn’t include live customer support, which can be problematic. The free plan also has built-in limits – like 200 maximum email tracking notifications – that may be ineffectual for your business.
Hubspot CRM Packages
STARTER | PROFESSIONAL | ENTERPRISE | |
Monthly Fee | $50/mo | $1,780/mo | $5,000/mo |
All free tools | |||
Forms | Remove HubSpot branding Additional features | Remove HubSpot branding Additional features | Remove HubSpot branding Additional features |
Team email | |||
Reporting dashboard | 10 dashboards, 10 reports per dashboard | 25 dashboards, 30 reports per dashboard | 50 dashboards, 30 reports per dashboard |
Custom user permissions | |||
Email tracking & notifications | |||
1:1 technical support | |||
Business Domain Name |
Starter Plan
The best CRM system is the one that is right for your business needs right now. Hubspot’s Starter plan is $50/month and includes up to 1,000 marketing contacts and unlimited users. The starter plan includes task creation and notification tools, will send up to 5,000 marketing emails per month and includes a mobile app. Other features can be added so that your teams create a sales process that works for everyone involved. This will include custom reports, landing pages, and consolidation. Other Hubspot tools include prospecting, real-time chat options for website visitors, and sequenced messaging.
Professional Plan
The Professional plan is $1,780/month, includes 2,000 marketing contacts, and includes marketing automation sequencing. This plan builds on the solid base of the starter plan and pushes the deal pipeline to 15, builds automated workflows for sales teams, and includes a Salesforce integration for seamless analysis.
Enterprise Plan
The Enterprise plan is $5,000/month and includes up to 10,000 marketing contacts, and builds upon both the Professional and Starter plans. This plan has the most advanced analytics, lead scoring, call transcription and recording, and e-signature options. However, the price point may price some small businesses out of it.
Hubspot CRM Quick Overview
Hubspot CRM Customer Reviews
Hubspot uses a visual dashboard that makes it easy for sales, marketing, and administrative channels to see the sales funnel. Because it is highly customizable, businesses can create a toolset that is specific to their needs, but that will grow as they do. This makes the platform one of the most versatile and valuable tools available on the market.
HubSpot has a clean and simple visual dashboard that offers a real-time view of the entire sales funnel.
Forbes
This is a sleek CRM that works across marketing, sales, and customer service teams.
DailyEgg
Since swapping from Salesforce (don’t bother) to HubSpot around 18 months ago it has really helped to streamline all our processes in the business including the customer journey.
TrustPilot
Hubspot CRM Review
Review of Hubspot CRM
Overall Pricing and Value | 90%
| 90% |
Cost Value | 100%
| 100% |
Customer Support | 90%
| 90% |
Ease of Use | 100%
| 100% |
Included Features | 90%
| 90% |
The drawback to Hubspot is that some of the more basic features are available only at higher-priced tiers. However, its ease of use and robust basic features make this platform worth a look for both smaller and larger businesses in need of CRM tools to manage customer support, data, and sales.
Is Hubspot CRM Right For You?
Choosing Hubspot gives businesses flexible customer support solutions that will record phone calls, and store and analyze customers and content management. These tools, including the Hubspot CRM video, are key to building stronger customer relationships which will in turn strengthen your digital marketing hub efforts.
Cost Value
Hubspot offers the most comprehensive free plan, which is important for startups. Choosing Hubspot CRM ensures your ad accounts will grow with your business, allowing for the addition of modules, more in-depth marketing analysis, and sales pipeline sales and marketing.
Customer Service
There are times your teams will need to speak with a human, not a chatbot or a chat interface. For that option, Hubspot requires a paid membership, which may be a drawback for some. However, their knowledge base and other free tools may make up for that as your business is building.
Ease of Use
Hubspot is quite intuitive and allows users to mix and match modules as they are needed.
Included Features
The free and start plans are robust, allowing for a wealth of sales and marketing tools including an inbound marketing hub, customer relationship management CRM, reports, keyword research, and development of landing pages for simplified navigation.
Overall
Hubspot’s marketing software lands in our top five for content management systems because it offers a significant number of integrations including Google Workspace, leads, customer service desk tools, and customized analysis. Hubspot customer service is offered through live call and chat options, and their platform includes a wealth of knowledge base information free of charge to anyone on the platform.
2 Top Hubspot CRM Alternatives
Freshsales CRM | Zoho CRM | Hubspot CRM | |
Overview | Small business friendly AI Assistant feature Free plan, paid plans start at $15 per month per user | Drag and drop editor Highly customizable Pricing starts at $24 per month per user | Free plan, paid pricing starts at $45/month for 2 users Supports integrated payments Can be set up same day |
Award | Most Comprehensive | Best Overall | Fastest Setup |
Rating | 4/5 | 5/5 | 4/5 |
Link |
Freshsales CRM
While there are many positives to the Freshsales infrastructure, and their overall pricing is competitive in the market, larger businesses will struggle to feed their employees the data needed to improve customer relationships. Added to this, the pricing structure can be difficult to navigate, which may mean the business doesn’t immediately have access to the wealth of information and contacts it needs.
Zoho CRM
From sales force automation and deal-making to customer and pipeline management, Zoho CRM is a good choice. It is an easy-to-use CRM, has good pricing plans, and offers a high level of customization. However, there is a steep learning curve to the platform which may slow the time between the initial contract and when your business is ready to roll out the newest features.
Conclusion
The best free ad account features for your business will fulfill specific needs. These may be focused on team marketing platforms, sales increases, customer retention, and contact management. A CRM solution should integrate with other applications to simplify the process of creating marketing materials, managing campaigns, and improving customer loyalty. From its comprehensive free options to the customization options in the paid plans, Hubspot manages to build content marketing efforts that will grow as your business does.
Frequently Asked Questions (FAQs)
Customer relationship management systems are tools used by small and large businesses to improve their ability to use customer information. CRM software solutions include customer service automation, onboarding new customers, and helping businesses better understand what is and is not working in content marketing and WordPress integration.
When choosing CRM platforms, most businesses must consider how the platform will integrate campaigns, sales automation, reporting capabilities, and customer service agents with CRM services so that business sales strategies are always in focus.
CRM business solutions are beneficial for both small businesses and large teams. analyze business metrics, and offer software that solves the problems of data collection across multichannel marketing campaigns, offers a better understanding of consumer satisfaction, and helps to define your business needs. This, in turn, results in teams saving time, increasing productivity, and higher revenue for business owners.
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BBB: Start with Trust® | Better Business Bureau®. www.bbb.org. Accessed October 15, 2022. https://bbb.org
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Trustpilot. Trustpilot. Published 2019. Accessed October 15, 2022. https://www.trustpilot.com
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Forbes. Forbes. https://www.forbes.com. Published 2019. Accessed October 15, 2022.