Best Logo Makers For Your Company 2024: Top 7 Picks & Reviews
Reviewed by Randolph Vialva, MBA
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A logo is a symbol or other design that is used by a company or organization to represent its products and services. Logos can be a combination of letters from the business, a symbol such as an animal or inanimate object, or a combination of elements. These can then be used on business documents, uniforms, packaging, signage, and in advertising. A professional logo maker can help to establish brand identity and will lead to better name recognition and brand awareness, but logos can be quite expensive to create. Logo-making is a skill that can be developed. Logo designs may cost thousands of dollars, but with free graphics programs, now you can create a unique logo for much less. In this article, we’ll review the best online logo makers to help you establish or grow your business. Logo makers are also called logo creators.
What Is A Logo Maker?
Logo design is a skill that will be built over time, but that doesn’t mean you have to hire outside the business to develop your logo ideas. There are three main types of logos: wordmark, monogram, and combination. These have three additional marks: brandmark, emblem, and mascot. An example of a wordmark would be the Dyson brand, which uses its name in all lowercase letters using a specific font. A monogram can be visualized as the Louis Vuitton “LV” logo. A combination logo combines the two, like the discord platform which uses their name in combination with the symbol of a robot head. Twitter’s bird is a good example of a brandmark, and the Harley Davidson logo is a good example of an emblem logo. Finally, the Pringles logo, which incorporates a stylized face with the name “Pringles” is an example of a mascot logo.
These examples all cost thousands of dollars to create, most more than a decade ago. However, there are platforms and services now that allow businesses to create a custom logo design for a fraction of the cost. An online logo maker tool is a platform that allows you to choose a font, and create a symbol, mascot, or emblem even if you aren’t a graphic designer. You simply input the relevant information like your business name, favorite colors, or favorite font. Some will have premium logo templates that can be used as part of the design process. Once you’ve input the pertinent information, the system will present several options from your logo design. Or, using their logo templates, you can create a logo design that is your own.
Read More: Best Logo Design Software for Your Business 2024
Why You Need A Logo Maker
The perfect logo should grab consumers’ attention, make a good impression, and simplify how the consumer remembers your business. Graphic design is a specific skill and it takes time to learn how shapes, colors, fonts, and other logo designs fit together to create a final logo design. However, graphic designers can be expensive and many startups don’t have that kind of cash. Using a free logo maker tool online, a business can create a logo quickly and more affordably than by hiring a person. A logo editor may also be faster, with some programs finishing a logo design in only a few minutes or hours.
Best Logo Makers For Your Company 2024
- Tailorbrand: Best Overall
- BrandCrowd: Least Versatility
- Canva: Best Template Variety
- Wix Logo Maker: Fastest Design
- Hatchful: Best Free Logos
- Themeisle: Most Limited
- Squarespace: Best Simple Designs
Best Logo Makers For Your Company April 2024
Tailor Brands
Tailor Brands is our choice for the best online logo makers. The platform is simple to use, even for those with a little design background, includes high-resolution downloads that are great for both online and offline uses, and has three generous pricing tiers. The cost of the platform ranges from $9.99 per month to $49.99 per month.
- Affordable Pricing Tiers
- Online and Offline Integrations
- Simple Logo Making
- Subscription requirements for some elements
The only drawback we can find with the Tailor Brands tool is that for high-resolution graphics, you have to have a subscription. Tailor Brands’ free plan does not include this download option, so be prepared to pay if higher-resolution images are a must for your business.
BrandCrowd
BrandCrowd’s platform offers thousands of premium designs but they all come at a cost. The platform has no free version, although their paid subscriptions are affordable, starting at $15 per month. The platform also offers other customizations like website design and graphic printing. However, its simplicity makes it one of the least versatile online logo makers.
- Thousands of Premium Designs
- Simple Customizations
- Easy to Use
- Limited Customizations
- No Free Version
- No Free Samples
If you want versatility and a lot of options, this platform will be a pass. Although they create beautiful and professional logos, there is little customization offered in their premade templates. Also, there are no free logos or free samples.
Canva
Canva is one of the best online logo makers because of its versatility and affordability. Canva’s platform allows for drag-and-drop ease of use and includes tutorials for a variety of needs from simple graphics to more complex video options.
- Affordable Pricing Tiers
- Drag-and-Drop Templates
- Seamless Teams Integrations
- Limited to 5 Team Members
- Subscription Required for Many Elements
While Canva’s platform is one of the simplest to use, it does have drawbacks, specifically in the number of people who can use it. Both of their subscription plans limit teams to groups of five; for that reason, it may be limiting for many users. However, the ease of use, thousands of templates, and included images make it a good choice.
Wix Logo Maker
Wix’s logo editor is one of the simplest to use. Because it is beginner friendly, we think this is a good option for those with limited design experience. To use, simply input some business information and general design preferences, and the platform will create a logo based on those preferences.
- Beginner Friendly
- Logos in Minutes
- High-Resolution Files
- No Free Version
- Subscriptions
The Wix platform, similar to Looka Logo Maker, has no free or freemium option for use, however, it does use AI to auto-generate logos based on users’ preferences and input. They also offer various high-resolution logo options that are professional and customized.
Hatchful
Hatchful is our choice of free logo maker, but there are drawbacks. First, the positives. The platform allows users with no design training to create beautiful, professional logos in minutes. Their platform is totally free, includes hundreds of premade templates, and has the ability to create elements for social media platforms and websites as well as offline use. It utilizes AI to simplify the logo design process, similar to that of Logo Genie.
- Free Option
- AI Platform
- Personalizations
- Limited Customizations
What makes Hatchful great – the $0 price point – is also what makes it limited. The platform is completely free to use but is quite limited in the number of styles and customizations that can be used. These limitations may make the platform a bad fit for some businesses. The AI used is similar to that found with Logo Genie.
Themeisle
For beginners, Themeisle is a good, free, version to design a logo. The platform is cloud-based and allows for the logo creation of image files compatible with most social media platforms. From the business perspective, you need to input the business name and a motto or catchphrase.
- Pre-made Templates
- Beginner Friendly
- Cloud-based
- The free Version is Limited
Using AI to design a logo is a new innovation and simplifies the creative process. However, there are limits to what this platform can do, and some knowledge that the business owner will need. A catchy phrase or motto, a general color scheme, and even font preferences can be helpful in this type of design.
Squarespace Logo Maker
While simple design features are a must for those creating their own custom logos, you still want the finished product to look great, and professional. Squarespace will create the logo for free, but it will be more simplistic than other platforms. This may be fine for some businesses but others may have more features.
- Custom Designs
- Online and Offline Imaging
- Simple Interface
- The free Version is Limited
- Too Simple
Simplicity in the final look is what keeps Squarespace’s tool from topping our list. A logo should be memorable. These logos are much more simple; if simple is what you’re after then the platform is workable and good. For more detailed logos, a more robust platform may be needed.
What To Consider When Choosing A Logo Maker?
There are two main things to consider when choosing an online logo designer: the cost and your design capabilities.
Custom logo cost
There are many free logo makers online, but the free versions may not be as robust as those with premium charges. Understand what you are getting with either the paid or free logo generator before deciding on the platform.
Design Experience
Designing a logo is a skill, even with a logo design tool and free online tools. You need to understand the basics of color choice, how to pair different fonts, and how to use space. Many free logo makers are simple to use and help you determine which colors and fonts work well together and how to make the most of the space in your design.
Best Free Logo Maker
The best logo maker will offer several logo files. These should include vector files, those with a transparent background, and different high-resolution logos image files options like JPG, GIF, and PNG. These different files and formats will allow the business to use their own logo in a variety of ways and on different types of platforms, both online and offline.
Final Thoughts
You can design the perfect logo without experience if you have the right program. When choosing a logo generator, you want to understand what you are getting with the program. Many free logo makers are quite intuitive and offer advice or short, informative videos on how to choose colors, shapes, fonts, and other logo design elements that will improve your design. Some also include logo templates that make it easy to drag and drop your DIY logo. A professional logo maker can help to increase brand awareness, brand recall, and brand affinity. Using free logo software you can create as many logos as you like for any number of businesses, products, or services. But, remember, when creating logos the goal is to make it easy for customers to remember the brand so they’ll continue using it.
Frequently Asked Questions (FAQs)
A logo is a word, symbol, or combination of words and symbols that you use to identify your brand. The logo should be used on the packaging, advertising, and business documents. This will help to make your brand memorable. A logo maker simplifies the creation process, using AI to logo design based on preferences set by the business owner.
Yes. You can design your own logo online for a fraction of the cost of hiring graphic designers.
A graphic designer can be quite expensive, with some charging hundreds of dollars per hour to develop different logo design elements. Online logo creators typically have a free version as well as premium options but will be much cheaper than human designers.
A logo creator helps to create a visual style for your business. Logo creator options like color, font, and even mascots can help to define the brand. The best free logo makers will create memorable, helping customers remember the company.
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Logo Maker | Create Your Free Logo. BrandCrowd. Accessed January 16, 2023. https://www.brandcrowd.com/logo-maker
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How to create a logo with Canva – Canva. About Canva. Published June 6, 2019. Accessed January 16, 2023. https://www.canva.com/create/logos/
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Wix. Logo Maker | Create Your Own Free Logo | Wix.com. Logo Maker | Create Your Own Free Logo | Wix.com. Published 2019. Accessed January 16, 2023. https://www.wix.com/logo/maker
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Free Logo Maker – Create a Logo in Seconds – Shopify. www.shopify.com. Accessed January 16, 2023. https://www.shopify.com/tools/logo-maker
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Logo Maker & Logo Creator – Free Logo Generator Online [2023 ]. Themeisle. Accessed January 16, 2023. https://themeisle.com/logo-maker/
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Squarespace. Squarespace. Accessed January 16, 2023. https://www.squarespace.com/logo