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BizReport : Mobile Marketing : October 12, 2016

New beacon technology's power lies in its simplicity

Beacons have been around for some time now but adoption of the technology has been sluggish. Perhaps much of the lackluster attitude towards beacons has been the complexity of deployment. However, a newly launched product, Live Beacon, may be just what businesses, large and small, need to get on the beacon bandwagon.

by Helen Leggatt

Live Beacon is a small, battery powered device that uses Bluetooth Low Energy to transmit signals to smartphones and other smart mobile devices. Launched at the end of 2015 with London's Southbank Centre (the UK's third most visited attraction) the technology is used day-to-day to transmit info to it's visitors' smartphones.

With a little imagination, retailers, museums, galleries, cafes, gyms (the list is endless) can create content-rich experiences for visitors using beacon technology. Beacons can even replace bulky and expensive printed materials by acting as an information hub, or replace old-fashioned loyalty cards.

While all the above applications for a beacon are not new, the power behind Live Beacon is its simplicity of deployment. The device can be used straight out of the box, requiring no hardware or software set-up.

Within minutes, location-specific information can be broadcasting up to 30 meters. Previously, beacon technology has struggled to gain a foothold due to the perceived and real complexities of deployment, but Live Beacon could well be the spark that ignites more interest in location-based marketing.

Of course, smartphone users can be knee-deep in beacons and not realize it if they do not have the relevant app. So, with deployment of Live Beacon being easy, and accompanied by a free app for both Android and iOS, marketers can devote more time to developing strategies for app awareness and creating superior customer experiences.

Live Beacon's Kickstarter campaign began last week and will run for a month.

james beacon.png"We're proud and excited to be bringing Live Beacon to Kickstarter," says James Grant, founder and CTO of Live Beacon. "We passionately believe in making technology that's easy to use and accessible to everyone, whether they're a multinational organization or a hobbyist in their bedroom!"

Tags: beacon, location-based marketing, mobile marketing, retail, technology

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