Forrester: Mobile social users more engaged, share more

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Forrester’s survey of 37,000 consumers found that the number of U.S. adults accessing social networking sites weekly or more from a mobile device such as a smartphone or tablet is rising. Today, 45% access from a smartphone, creeping up towards the 64% who do so from a laptop or desktop, and 25% access via a tablet.

Almost half (49%) of tablet social users engage with corporate content via Likes, shares or comments, and 46% of smartphone users, compared with just 37% of desktop social users.
Perhaps more importantly, mobile users of social networks are more likely to share a branded post than desktop users. While just 28% of desktop users say they share branded posts that rises to 40% of tablet users and 36% of smartphone users.

And finally, says Forrester, “mobile users are more positive about their interactions with brands on social sites – for example by thinking it’s cool to be associated with a brand on social media and viewing a “like” as a way to show support for a company”.

Forrester’s report, “The Social Users You Want to Reach are on Mobile”, can be obtained here.

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ABOUT THE AUTHOR

Kristina Knight-1
Kristina Knight, Journalist , BA
Content Writer & Editor
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Kristina Knight is a freelance writer with more than 15 years of experience writing on varied topics. Kristina’s focus for the past 10 years has been the small business, online marketing, and banking sectors, however, she keeps things interesting by writing about her experiences as an adoptive mom, parenting, and education issues. Kristina’s work has appeared with BizReport.com, NBC News, Soaps.com, DisasterNewsNetwork, and many more publications.