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BizReport | Social Marketing June 06, 2013

Reports: How moms and TV viewers are using mobile

Mobile devices aren't just for game playing any longer. Two new report show how moms and television viewers are engaging with mobile.... >>

BizReport | Advertising April 05, 2013

Reports: Real time bidding is pushing the ad envelope

Two ad platforms are reporting substantial growth thanks to real time bidding. RTB options give brands more control over how ads are served to consumers in the online space. Both Jumptap and Rocket Fuel platforms have shown strong growth with... >>

BizReport | Mobile Marketing March 05, 2013

Jumptap: Look for more tablets to hit consumers' hands

The mobile space isn't cooling off in 2013. Rather, according to new data out from Jumptap, we can expect the mobile space to get even hotter as more consumers give up their feature phones and embrace tablets.... >>

BizReport | Mobile Marketing February 13, 2013

How big events are impacting mobile

Big events are beginning to impact mobile just as they effected online usage a few years ago. Heading into Superbowl 2013 and the northeastern blizzard last weekend, mobile brands saw spikes in traffic and ad requests. ... >>

BizReport | Mobile Marketing January 02, 2013

How mobile will change 2013

Mobile changed how shoppers engaged with retailers throughout the 2012 holiday season. And one expert believes mobile will also have a big impact on 2013 as more consumers go mobile. Here's how:... >>

BizReport | Mobile Marketing November 02, 2012

Jumptap: Tablets top out in the dark

New data is out from Jumptap, shedding light on how consumers are engaging across the mobile space and across dayparts. One interesting finding? That tablet use is topping out after dark.... >>

BizReport | Mobile Marketing August 21, 2012

Jumptap, Evidon partner for AdChoices initiative

A new partnership between Jumptap and Evidon may give mobile consumers - and advertisers - a bit more security in the space. Together they're creating the Ad Choices initiative to help mobiles better understand and control the data pushed into... >>

BizReport | Mobile Marketing August 08, 2012

Jumptap: 3rd party data boots mobile campaigns

For those of you in the mobile space, adding third party data to campaigns to assist with targeting can be an asset. That according to the latest Jumptap MobileSTAT report. Jumptap data finds that data from third party sources can... >>

BizReport | Mobile Marketing July 16, 2012

Mobile clicks up, but clicks aren't always converting, finds expert

A new report out from Jumptap puts a magnifying glass to the mobile space and is coming back with good news for advertisers: mobile continues to leap forward. According to the latest Jumptap Mobile STAT report, Android alone is signing... >>

BizReport | Mobile Marketing June 05, 2012

Jumptap: Boomers to Kindle while Younger Consumers to iPad

When it comes to mobile traffic, big events are pushing traffic. According to the latest Jumptap MobileSTAT report mobile traffic around Louisville, Kentucky spiked on Kentucky Derby day, with a slight dip in usage during the actual race. This is... >>

BizReport | Research May 29, 2012

How context, hyper-local targeting increase campaign ROI

A new study shows how context and a healthy dose of hyper-location information can be used to help brands engage over mobile devices. Jumptap, PlaceIQ and Hill Holiday worked together on this campaign for a national retailer. Some interesting takeaways... >>

BizReport | Mobile Marketing May 09, 2012

Why travel advertisers need to think mobile

Earlier this year eMarketer noted more than 12 million travel-minded consumers used a mobile device to book a trip (2011); mobile consumers booking trips via mobile are expected to triple over the next four years, making the mobile channel an... >>

BizReport | Advertising April 12, 2012

3 new tools change video, mobile and political ad space

Three new additions to the online ad space may change the way brands and agencies create, launch and track campaigns across the video and mobile spaces.... >>

BizReport | Mobile Marketing April 11, 2012

Report: Angry Birds players more likely to be Republican?

From playing games to surfing the web, more consumers are doing so from a mobile device. New data from both comScore and Jumptap finds an increasing number of consumers engaging with the Internet from smart devices.... >>

BizReport | Research March 06, 2012

Online trends: Tablets and taxes

With just over a month until taxes are due in the US consumers are crunching numbers and planning the spending of any refunds they may get. Some of that spending will likely be spent on tablets or smartphone upgrades, if... >>

BizReport | Advertising February 23, 2012

Hyper-local options give mobile more play

Mobile ad platforms are going hyper-local in 2012. In response to the proliferation of smartphones and tablets, advertisers are looking for more ways to engage with consumers, especially to drive traffic to store locations. Two new offerings should offer additional... >>

BizReport | Research January 30, 2012

Brands: Better targeting, relevance will push mobile ROI

Brand campaigns and political campaigns should have different strategies but the two can learn from one another. As the 2012 election year heats up in the US, politicians are pushing mobile limits to reach the consumer base - and brands... >>

BizReport | Mobile Marketing January 27, 2012

How politicians are using mobile to engage

The 2008 elections relied on social media. The 2012 elections may well rest on mobile. Each election year politicians trot out new offerings - more online information, ways to donate or volunteer with campaigns. So far the 2012 election season... >>

BizReport | Ecommerce January 05, 2012

Reports: Seattle's on Fire, Christmas Day posts high engagement

Sales and engagement numbers are still trickling in from the 2011 holiday season, but two new reports indicate a bright future for online and mobile brands. The latest reports from Jivox and Jumptap indicate that brands need to be as... >>

BizReport | Mobile Marketing December 30, 2011

What to expect from mobile in 2012

With only a few hours left until the ball drop in New York City, most businesses are putting the final touches on Q1 advertising campaigns and working on year-long campaign plans. Mobile will be a big part of those plans,... >>

BizReport | Mobile Marketing November 24, 2011

What does an iPad buyer look like? You may be surprised

Tech brands may have a banner year in 2011. As people continue switching from feature phones to smartphones, buying tablets in addition to laptops and grabbing new e-reader devices, many experts believe tech brands will have a banner 2011. The... >>

BizReport | Mobile Marketing November 11, 2011

Study: Tablets pushing online conversions

When it comes to mobile shopping, move over phones and make room for the tablet. According to new data released from Jumptap, tablets are the 'device of choice' for mobile shoppers; in fact tablets are so 'in demand' for shoppers,... >>

BizReport | Mobile Marketing October 25, 2011

In mobile, rich media pushing clicks

Mobile may be pushing an increasing amount of online traffic, but new data from Jumptap indicates that rich media, specifically, is pushing mobile clicks. Their research, conducted in September, found that the use of rich media in mobile campaigns increased... >>

BizReport | Mobile Marketing October 06, 2011

iPad vs. Fire: Consumers weigh in on their choices

Kindle's announcement of its Fire tablet last week continues to have an impact across the mobile web. Is Kindle's entrance into mobile the change that will disrupt Apple's hold on the marketplace? Consumers are beginning to weigh in on what... >>

BizReport | Mobile Marketing September 16, 2011

Europe, US showing strong mobile growth

mobileSQUARED's updated mobile forecast indicates that the Big 5 European markets - UK, Spain, Italy, Germany and France - are driving smartphone adoption, pushing more brands into the mobile space. They estimate mobile ads will reach just over $1 billion... >>

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