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BizReport | Advertising archives August 12, 2016

Shhhhh... brands ask influencers not to reveal commercial arrangements

A new survey of influencers reveals that some brands are asking them to keep their commercial arrangements quiet, something that the FTC actively discourages. ... >>

BizReport | Advertising archives January 18, 2016

ASA rules BuzzFeed/Dylon native advertising deceptive

The UK's Advertising Standards Authority has pulled up BuzzFeed on native advertising that they felt was deceptive. ... >>

BizReport | Advertising archives January 21, 2011

Brands: What the FTC targeting decision could mean

A recent Gallup poll found that more than two-thirds (67%) of American consumers are uncomfortable with the behavioral targeting options used by brands. That, along with news that the FTC is looking into how ads are targeted and the type... >>

BizReport | Blogs & Content archives January 17, 2011

Red Aril release puts websites in charge of audience data

A new release from Red Aril will place website owners in control of the audience data from their site, which may allay consumers' fears about what is done with data once it is collected. The release can be quickly deployed... >>

BizReport | Advertising archives June 04, 2007

Ad trade groups ask FTC for help

Two trade groups, leery of the recent online ad buyouts, have asked the Federal Trade Commission (FTC) for assistance in ensuring that online advertising competition remains strong. ... >>

BizReport | Internet May 21, 2007

FTC investigates ValueClick lead-generation practices

The Federal Trade Commission (FTC) is looking into possible CAN-SPAM violations by ValueClick, a lead generation firm. The company says they will cooperate with the inquiry and that they believe their practices are compliant with the regulations governing it. ... >>

BizReport | Law & Regulation January 16, 2007

Pay Up or Pop-Up Says MovieLand.com

Various Digital Enterprises Inc. websites have been told to revise their pop-up activity in line with Washington’s Computer Spyware Act.... >>

BizReport | Internet November 30, 2000

Exclusive Interview with Jodie Bernstein, FTC

Despite the Internet's benefits, the medium has also become a haven for con artists and new forms of consumer fraud. One agency charged with fighting fraud is the Federal Trade Commission, which has become a clearinghouse of sorts to find... >>

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