News by Topic
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
UK: 21% of online searches for hotels made via mobile
Almost a quarter of online searches made by UK consumers in May, 2013, were conducted using a mobile device, according to new data released by SEO and PPC consulting and technology firm, Greenlight.
According to Greenlight's Hotel Sector Report (May, 2013), 2.5 million UK consumer online searches for hotels were conducted in May this year.
Over a half a million (522,115), or 21%, of those online searches for hotels were made by UK consumers using a mobile device.
More than half (59% / 307,786) of mobile searches for hotels were for accommodation in UK destinations with the capital city London (13%) and York (3%) garnering the most queries.
Amsterdam dominated short-haul destination searches on mobile devices (vs. Paris on computers), and Dubai was the most-searched long-haul destination (vs. New York on computers).
Laterooms.com was the website most visible for hotel-related searches on computers (46% share of voice) and on mobile (76%), while Booking.com was the most visible advertiser on mobile devices with a whopping 88% share of voice.
Image via Shutterstock
- How to ensure accurate reviews are seen
- Brands: Why you need to improve on location
- Top 3 mistakes of app developers
- Social media becoming integral to journalists' daily work
- Emotional motivations for video-sharing differ according to age
- Smartwatches worn for convenience but security remains a concern
- Expert: Why inflated reviews are worse than fake reviews
- Shell, PayPal team up to enable mobile payments at the pump
Featured White Papers
- What drives Email Open Rates
eDataSource compares certain quarterly email engagement metrics across five somewhat similar retailers, based on our visibility into the email activity...