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BizReport : Search Marketing : July 10, 2013


UK: 21% of online searches for hotels made via mobile

Almost a quarter of online searches made by UK consumers in May, 2013, were conducted using a mobile device, according to new data released by SEO and PPC consulting and technology firm, Greenlight.

by Helen Leggatt

According to Greenlight's Hotel Sector Report (May, 2013), 2.5 million UK consumer online searches for hotels were conducted in May this year.

Over a half a million (522,115), or 21%, of those online searches for hotels were made by UK consumers using a mobile device.

More than half (59% / 307,786) of mobile searches for hotels were for accommodation in UK destinations with the capital city London (13%) and York (3%) garnering the most queries.

Amsterdam dominated short-haul destination searches on mobile devices (vs. Paris on computers), and Dubai was the most-searched long-haul destination (vs. New York on computers).

Laterooms.com was the website most visible for hotel-related searches on computers (46% share of voice) and on mobile (76%), while Booking.com was the most visible advertiser on mobile devices with a whopping 88% share of voice.

Image via Shutterstock

Tags: hotel booking, mobile search, online search, travel industry, UK










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