Get our RSS feed
Search BizReport
News by Topic
Marketing
- Advertising
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
Beyond Marketing
BizReport : Mobile Marketing : February 01, 2013
Billions of mobile coupons to be redeemed this year
According to a new study from Juniper Research, the number of coupons redeemed through smartphones and tablets during 2013 would equate to one for each person on earth with over 3 billion spare.
Ten billion mobile coupons are expected to be redeemed this year, a 50% rise on 2012, forecasts Juniper Research, a sure sign that both retailers and consumers alike are embracing the channel.
However, mobile will still account for a comparatively low volume of all coupons issued, but retailers are being motivated to move to mobile by the significantly higher average redemption rate of mobile coupons (10%) compared to traditional print and PC coupons (typically 1% or less).
"While we've heard that online retail is killing the High Street - witness United Retail filing for Chapter 11 bankruptcy in the US and the recent administrations of Jessop's and Blockbuster in the UK - mobile offers a means of engaging with the consumer at every point in the retail lifecycle, from product discovery to product purchase," says report author Dr Windsor Holden.
The report also notes that Apple's Passbook will likely serve to drive mobile coupon adoption but that, currently, retailer reluctance to upgrade point-of-sale terminals for authentication and redemption is creating a bottleneck, suppressing the deployment of mobile coupon campaigns.
Tags: forecast, mobile coupons, mobile pos, mobile shopping
Tweet
Subscribe to BizReport
Please enter your e-mail here:
Latest Headlines
- Study: Live TV still trumps time-shifted
- Brands: How to make the most of ad placement
- Avoidance a big reason for blocking calls
- App Annie: App stores' revenue gap closing
- Marin study reveals the effect of integrating search and social campaigns
- Reports: Ad spend up on Bing, consumers still heavy on Google
- Study IDs disconnect between brands, consumers
- Consumers trust doctors and government with personal data more than they do advertisers
Featured White Papers
- Marketing Automation Simplified : The Small Guide to Big Ideas
Marketers are increasingly enhancing their understanding of how data can fuel the delivery of meaningful interactions. This access to vast... - Is your web site creating sales tax risk?
Answer 3 questions to learn.... - How to Properly Structure Your Social Program for Success
Most big brands structure their social program around business goals, however, sometimes there is a disconnect between the goals and... - Email Device Report 2014: How Are Your Customers Viewing Email?
The Q4 2013 findings reveal that consumers are rapidly moving from desktops to mobile devices when it comes to opening...