Get our RSS feed
Search BizReport
News by Topic
Marketing
- Advertising
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
Beyond Marketing
BizReport : Mobile Marketing : February 01, 2013
Billions of mobile coupons to be redeemed this year
According to a new study from Juniper Research, the number of coupons redeemed through smartphones and tablets during 2013 would equate to one for each person on earth with over 3 billion spare.
Ten billion mobile coupons are expected to be redeemed this year, a 50% rise on 2012, forecasts Juniper Research, a sure sign that both retailers and consumers alike are embracing the channel.
However, mobile will still account for a comparatively low volume of all coupons issued, but retailers are being motivated to move to mobile by the significantly higher average redemption rate of mobile coupons (10%) compared to traditional print and PC coupons (typically 1% or less).
"While we've heard that online retail is killing the High Street - witness United Retail filing for Chapter 11 bankruptcy in the US and the recent administrations of Jessop's and Blockbuster in the UK - mobile offers a means of engaging with the consumer at every point in the retail lifecycle, from product discovery to product purchase," says report author Dr Windsor Holden.
The report also notes that Apple's Passbook will likely serve to drive mobile coupon adoption but that, currently, retailer reluctance to upgrade point-of-sale terminals for authentication and redemption is creating a bottleneck, suppressing the deployment of mobile coupon campaigns.
Tags: forecast, mobile coupons, mobile pos, mobile shopping
Tweet
Subscribe to BizReport
Please enter your e-mail here:
Latest Headlines
- Top 3 tips for better channel optimization
- Study: Sales, marketing disconnect resulting in bad customer experience
- UK businesses failing to consistently and effectively employ social for customer support
- How to tell if interactions are successful or not
- Report: In case of emergency, try cell
- Retailers failing to maximize use of social shopping websites
- Home pages of retail websites failing to load fast enough
- U.K. ecommerce websites improve delivery options to tap overseas customers
Featured White Papers
- What Sales Should REALLY Expect from Marketing Automation
In this Deep Dive we will explore what sales leaders should actually be demanding from marketing automation tools. In fact,... - Learn the True Importance of Global Brand Management
Effective branding has always been an important part of business and is an especially important component of the customer experience,... - 10 Best Practices for a Successful Digital Asset Management Implementation
Rich media and digital content are pervasive in organizations and continue to grow exponentially. Every aspect of the business world... - Why The Smartest Marketers Have External Writing Teams
A successful content strategy includes many moving parts: content planning, content creation, content promotion, measuring your content's performance and optimizing...