News by Topic
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
Jumptap: Tablets top out in the dark
New data is out from Jumptap, shedding light on how consumers are engaging across the mobile space and across dayparts. One interesting finding? That tablet use is topping out after dark.
According to the Jumptap October MobileSTAT report mobile devices are used differently in different dayparts. This makes it important for mobile brands to know which devices are getting the most usage so that the right ads are served. While smartphones and tablets are used across dayparts, the data shows that in the iOS atmosphere iPhones are used more in the early afternoon hours while tablets are topping out in the evening and night hours. In fact, the iPad has 57% more usage between 4 and 8 pm and 87% more usage from 8 to 12 am than average.
Looking ahead to the holidays, Jumptap predicts clicks will increase by about 10% on Christmas Eve, Christmas Day and New Year's Eve, but that on New Year's Day CTRs will increase by more than 35% (vs. average days).
The report also finds that for the restaurant category, especially, this dayparting - or actually week-parting of ads can be highly beneficial. In restaurants, for example, ad click-thrus steadily fall between Monday and Wednesday before turning up for the weekend crowds. Restaurant clicks, according to Jumptap, reach the bottom of the trough between Wednesday and Thursday (50% decrease) but beginning Thursday afternoon and through the weekend, clicks spike to more than 50% above average CTRs.
Combining that trend with how consumers are engaging differently between smartphones and tablets, restaurant brands could more deeply engage consumers looking for dinner out over a busy weekend.
- Research reveals extent of secondary revenue generation among UK retailers
- Report: Bot attempting to steal gift cards
- Ad Roundup: Analysis basis for releases, expansions
- Half of UK charities have no digital strategy
- Trends to watch for video in 2017
- 78% of over-55s uncomfortable with concept of stores run by robots
- Study: Mobile key for online grocery buys
- Job Seekers: How to get the next job
Featured White Papers
- Learn Why 83% of Advertisers Are Reporting Superior Outcomes With People-Based Ads
Traditional digital display advertising doesn't work. The information in this report is based on an online survey of 350 senior...
- 2016 Email Marketing Metrics Benchmark Study
To build a world-class marketing program, it's crucial to compare yourself to the best performers - but competitor data can...
- 10 Ways to Use Customer Lifetime Value to Reinvent Your Marketing Strategy
CLV insights can help you to attract high-margin customers, target clusters of customers with untapped value, and retain high-value customers...
- 16 Innovative Loyalty Programs of 2016
Engaging customers in a loyalty program is no easy feat. Read how 16 brands grabbed headlines in 2016 by launching...