News by Topic
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
Pew: Over half U.S. mobile users own smartphones
New research by the American Life and Pew Internet Project shows that smartphone owners now outnumber their feature phone counterparts.
According to the survey, nearly half (46%) of Americans aged 18 and older own a smartphone as of February, 2012, up from 36% in May, 2011. The results also show that 41% owned a basic mobile phone, down from 48% in May last year and 12% did not own any type of mobile device, down from 17% in May, 2011.
According to Pew, "Nearly every major demographic group-men and women, younger and middle-aged adults, urban and rural residents, the wealthy and the less well-off-experienced a notable uptick in smartphone penetration over the last year."
The largest growth in smartphone ownership and use was among those within the lowest income bracket. Households with an income of $30,000 or less a year saw a 12% increase.
An analysis of the platforms being used reveals around 20% of all American mobile phone users own an Android OS-based phone, slightly more than the 19% of iOS users. Just 6% used Blackberry RIM, down from 10% in May last year.
In Europe usage is also rising. Smartphone use in the UK jumped 15% from 30% to 45% between January and October last year, according to a study commissioned by Google. That compares to a rise of 7% in the U.S. to 38%, 11% rise to 38% in France, 5% rise to 23% in Germany and up 11% in Japan to 17%.
- What Twitter's roll-out of Periscope ads means for digital brands
- Ad Roundup: Tools to connect shoppers
- Top 3 tips for B2B brands to harness purchasing power
- Channel 4 video-on-demand ads address viewer by name
- IAB: 2016 Internet ad spend breaks records
- Marketers say their role is to collect, not analyze, customer data
- Two-thirds of US, UK consumers worried about how brands use personal data
- Study: Marketers overwhelmed with data
Featured White Papers
- Learn Why 83% of Advertisers Are Reporting Superior Outcomes With People-Based Ads
Traditional digital display advertising doesn't work. The information in this report is based on an online survey of 350 senior...
- 2016 Email Marketing Metrics Benchmark Study
To build a world-class marketing program, it's crucial to compare yourself to the best performers - but competitor data can...
- 10 Ways to Use Customer Lifetime Value to Reinvent Your Marketing Strategy
CLV insights can help you to attract high-margin customers, target clusters of customers with untapped value, and retain high-value customers...
- 16 Innovative Loyalty Programs of 2016
Engaging customers in a loyalty program is no easy feat. Read how 16 brands grabbed headlines in 2016 by launching...