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BizReport | Blogs & Content archives September 21, 2010

Burst taps The Media Trust for malware detection

With online ad spending set to reach record levels over the next few years, marketers are seeing green. They should be seeing yellow, however, as in caution. In addition to more brands, marketers and consumers in the online space there... >>

BizReport | Research archives September 01, 2010

McAfee: 6 million malicious files in Q2

Spam may seem to be slowing down, or at least hitting a plateau, but scammers are still out there. They may only be changing their tactics. According to a recent McAfee report more than six million malicious files were found... >>

BizReport | Ecommerce archives April 27, 2010

McAfee: Etailers need 'cautious' shoppers

When it comes to ecommerce, most brands are looking for more and more traffic. Traffic alone, however, isn't what etailers need according to a recent McAfee report. According to their Digital Window Shopping: The Long Journey to Buy report online... >>

BizReport | Advertising archives April 21, 2010

Adgregate, McAfee partner to secure ad units

A new partnership between security firm McAfee and Adgregate Markets could give marketers using rich media a bit more security. The two have partnered to create secured ad units which, according to company information, are protected against malware strings. The... >>

BizReport | Ecommerce archives November 18, 2009

Internet Marketing 101: Is page-load time killing conversions?

Have you thought about how long it takes your website to load lately? If not, and if the page-loading time is too long, you could be losing potential customers. Why? Because, just like in the initial online years, consumers are... >>

BizReport | Ecommerce archives October 20, 2009

Internet Marketing 101: Tips for reducing shopping cart abandonment

You've got a well-designed ecommerce hub. You're keeping up with competitor offerings and specials. You've developed a list of consumers and are monitoring the list to add new members or remove non-responding members. And yet consumers are still abandoning shopping... >>

BizReport | Ecommerce archives September 21, 2009

McAfee: Two-thirds of shopping cart abandoners return

Sometimes, they come back. Nope, that isn't just a movie term any longer. According to a recent McAfee study, two-thirds (65%) of shoppers who abandon shopping carts return after a day or so. When they return, they complete the purchase.... >>

BizReport | Law & Regulation October 16, 2007

U.K. e-business calls for tougher fraud penalties

Internet fraud is costing online business millions in lost revenue, and now U.K. e-tailers are calling on the government to issue tougher penalties to convicted cyber fraudsters.... >>

BizReport | Research archives July 02, 2007

Spammers employ psychological tactics to fool users

A study by McAfee, called “Mind Games”, tells how spammers are using psychological games and other tactics to give them apparent legitimacy.... >>

BizReport | Internet December 01, 2006

New Year Predictions from McAfee

McAfee has announced its predictions for the top ten security threats likely to hit businesses in 2007.... >>

BizReport | Internet September 12, 2006

Adware and Spyware Distributors Target Celebrity Sites

McAfee Avert Labs are charging that adware and spyware distributors are abusing the affiliate marketing programmes of legitimate companies.... >>