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BizReport | Email Marketing January 18, 2018

Email preference centers increase consumer trust

Consumers cite email preference centers and clear privacy policies as drivers of trust that brands are handling their data properly, according to new data released by the Direct Marketing Association (DMA UK). ... >>

BizReport | Trends & Ideas archives May 24, 2017

When it comes to brand relevancy, talkability trumps truth

What do consumers consider most important about a brand - relevance or trustworthiness? The answer may surprise you. ... >>

BizReport | Ecommerce archives March 09, 2017

Customers reviews key to gaining consumer trust

Customer reviews are what instill the most trust in an online store among consumers, according to new research by GetApp. ... >>

BizReport | Research archives February 28, 2017

Pace of tech change concerns teens

The latest Edelman Trust Barometer reveals that teenagers are not as comfortable with the speed of change driven by technology as might be expected from a digital generation. ... >>

BizReport | Research archives September 26, 2016

Trust holding back sharing economy adoption

A lack of trust and clarity surrounding responsibility is holding back the sharing economy, according to a study by global online review community Trustpilot.... >>

BizReport | Internet February 18, 2016

New Digital Trust Index reveals how much users do, or don't, trust the Internet

Digital influence agency Jin has launched the first of their biannual Digital Trust Index reports and reveals that, despite high levels of digital media consumption and engagement, overall trust levels are concerning. ... >>

BizReport | Advertising archives September 19, 2013

Consumer trust in online advertising is second only to word-of-mouth

While word-of-mouth recommendations remain the most trusted and influential way for consumers to learn about brands, a new report from Nielsen finds that consumer trust in online advertising on branded websites is on the rise, too.... >>

BizReport | Research archives January 30, 2013

Apple, Google drop out of most-trusted company top 20 rankings

The latest rankings of the 20 most-trusted companies in the U.S. has been released but two firms who regularly appear on that list, Apple and Google, have dropped off while Microsoft and Mozilla make it in. ... >>

BizReport | Social Marketing July 23, 2012

Amassing Likes won't boost consumer trust

Just because a brand has a lot of Likes on Facebook, doesn't mean people will automatically trust it, according to new research from About.com. More attention is paid to what's happening on a brand Page and the input of friends.... >>

BizReport | Ecommerce archives August 11, 2011

Few would trust Facebook with mobile payments

Consumers are more comfortable using payment processing brands they are familiar with for mobile payments rather than those they associate with online and mobile technology.... >>

BizReport | October 27, 2010

Does the size of a brand's social media following instil trust?

If one brand has more fans, followers or participants on a social media site than another, do social media users consider it more important or trustworthy? Apparently not, according to the results of a recent study. It found openness of... >>

BizReport | Ecommerce archives May 12, 2009

OFT: British mistrust of Internet holding back online market

Online shopping isn't exactly new-fangled and mysterious anymore. It's become part of everyday life for many people around the globe. However, years down the line, consumers still have a lack of trust in the Internet, particularly in the U.K. ... >>

BizReport | Blogs & Content archives December 11, 2008

Forrester: Consumers don't trust corporate blogs

Corporate blogs and brand social network profiles aren't trusted as much as other sources of information such as print newspapers, Internet portals and personal blogs, according to a recent report from Forrester Research. ... >>

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