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BizReport | Advertising archives February 27, 2017

CPG brands spending more on digital ads than traditional

CPG brands are now spending more on digital advertising than on traditional forms, according to a new survey from Cadent Consulting Group. ... >>

BizReport | Advertising archives February 26, 2017

IAB: No YoY rise in UK ad-blocking

New Interactive Advertising Bureau (IAB UK)/YouGov figures show that ad-blocking in the UK has not increased during the course of the past year, and has stabilized at 22% of the country's online population.... >>

BizReport | Advertising archives February 22, 2017

Brits unable to correctly identify British brands

Many consumers in the UK are unable to distinguish British brands from those owned by overseas companies, according to new research. ... >>

BizReport | Loyalty Marketing February 22, 2017

Less than 1 in 5 CRM managers feel they contribute to business revenues

Less than one in five customer relationship management (CRM) managers believe their work was clearly contributing to company revenues, according to new research released by marketing tech provider Wiraya.... >>

BizReport | Ecommerce archives February 21, 2017

98% of shoppers deterred by incomplete content in apps and websites

Physical retail stores put a lot of effort into their window and counter displays for good reason. They want to provide consumers with as much visual 'content' as possible. New research from Episerver reveals just how important a website's content... >>

BizReport | Research archives February 16, 2017

Slang in marketing comms is totes not acceptable

Using slang in marketing communications does not wash well with most British consumers, according to a survey by digital marketing agnecy I-COM. ... >>

BizReport | Ecommerce archives February 16, 2017

Alternative methods outpace bank cards in global online payments

A new report from market research firm yStats.com reveals that, globally, use of alternative payment methods online now exceeds that of credit card use online. ... >>

BizReport | Mobile Marketing February 15, 2017

Majority of top UK retailers choose responsive design over mobile apps

The UK's top retailers are choosing a responsive mobile presence over mobile apps, according to a new report released this week by Episerver. ... >>

BizReport | Email Marketing February 14, 2017

Less than 1 in 10 marketers believe their emails relevant to customers

New insights into email marketing from the UK's Direct Marketing Association (DMA) reveal that, while both consumers and marketers both love the channel, consumers continue to say they get too many and irrelevant emails from brands. ... >>

BizReport | Mobile Marketing February 08, 2017

Shoppers, diners, expect free wi-fi

A report from Hughes Europe reveals the importance of offering free wi-fi to retail and hospitality businesses. ... >>

BizReport | Internet February 03, 2017

SMB website creation focuses too much on design, not enough on conversion

New research from Digimax reveals that small businesses tend to focus more on how their website looks instead of how it will generate leads and convert. ... >>

BizReport | Advertising archives February 02, 2017

Despite disclaimers, women continue to process airbrushed 'thin ideal' models as realistic

New research into links between digitally-altered and unrealistically thin models in ads and women's emotional reactions could enable marketers to create more responsible campaigns. ... >>

BizReport | Blogs & Content archives February 01, 2017

Global survey reveals 'alarming ineffectiveness' of existing brand content

In the largest study of its kind, Havas Group's 'Meaningful Brands' reveals that consumers continue to remain skeptical of brands and the critical role content plays in creating brands that are meaningful to people. ... >>

BizReport | Mobile Marketing January 31, 2017

MEF: 78% of consumers made a purchase via mobile last year

New research from global trade body Mobile Ecosystem Forum's annual Mobile Money Report reveals that mobile is increasing its role in banking, shopping and payments. ... >>

BizReport | Search Marketing January 27, 2017

Consumers eliminate hotels with less than 3-star reviews from accommodation research

A new study following the path to decision during travelers' search for accommodation reveals the significant role of search engines and review ratings. ... >>

BizReport | Loyalty Marketing January 26, 2017

Wantedness: A new concept in marketing

Do your customers feel wanted? According to a new study, most consumers want brands to actively demonstrate that they understand and care about them. ... >>

BizReport | Loyalty Marketing January 25, 2017

Baby Boomers feel left out in retailer rush to covet Millennials

Are retailers focusing too much on Millennials and neglecting Baby Boomers? New research in the UK from global loyalty marketing agency ICLP suggests they are. ... >>

BizReport | Advertising archives January 24, 2017

Ad blocking good for industry, say CIM members

The vast majority of marketing professionals in the UK believe that ad blocking, far from threatening online marketing, will actually help the industry.... >>

BizReport | Ecommerce archives January 24, 2017

2030 and the death of Britain's town centers

Figures released this week by the UK's Office of National Statistics, coupled with research from ParcelHero, deliver chilling news for the country's high street retailers and consumers alike. ... >>

BizReport | Trends & Ideas archives January 23, 2017

Marketers believe AI will revolutionize industry, but lack understanding

Most marketing leaders believe artificial intelligence will revolutionize marketing within the next few years yet, according to a recent survey by Demandbase, in conjunction with Wakefield Research, few understand it and even less are using it. ... >>

BizReport | Mobile Marketing January 20, 2017

Mobile 'click injection' fraud forecast to become prevalent in 2017

There is a new fake click kid on the block, according to mobile attribution and analytics company Adjust, that works only on mobile devices using Google's Android operating system. ... >>

BizReport | Mobile Marketing January 19, 2017

Less than half of consumers satisfied with retail app experience

Consumers are downloading more retail apps than ever before but, according to new research from mobile app developer Apadmi, many want to see improvements in innovation and functionality. ... >>

BizReport | Ecommerce archives January 17, 2017

92% of first-time website visitors are there for reasons other than to make a purchase

Brands focus too much on conversion and not enough on the experience a website offers, according to new research from Episerver. ... >>

BizReport | Blogs & Content archives January 16, 2017

Brands use content marketing primarily for brand awareness

Brand awareness is the main reason marketers are focusing on content marketing, according to the results of a new survey from B2B research firm, Clutch. ... >>

BizReport | Email Marketing January 16, 2017

Salecycle research reveals the perfect abandoned cart email

With as many as three-quarters of consumers abandoning shopping carts without making a purchase, new research from SaleCycle will be of interest to nearly all online retailers. ... >>

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