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BizReport | Email Marketing February 14, 2017

Less than 1 in 10 marketers believe their emails relevant to customers

New insights into email marketing from the UK's Direct Marketing Association (DMA) reveal that, while both consumers and marketers both love the channel, consumers continue to say they get too many and irrelevant emails from brands. ... >>

BizReport | Mobile Marketing February 08, 2017

Shoppers, diners, expect free wi-fi

A report from Hughes Europe reveals the importance of offering free wi-fi to retail and hospitality businesses. ... >>

BizReport | Internet February 03, 2017

SMB website creation focuses too much on design, not enough on conversion

New research from Digimax reveals that small businesses tend to focus more on how their website looks instead of how it will generate leads and convert. ... >>

BizReport | Advertising February 02, 2017

Despite disclaimers, women continue to process airbrushed 'thin ideal' models as realistic

New research into links between digitally-altered and unrealistically thin models in ads and women's emotional reactions could enable marketers to create more responsible campaigns. ... >>

BizReport | Blogs & Content February 01, 2017

Global survey reveals 'alarming ineffectiveness' of existing brand content

In the largest study of its kind, Havas Group's 'Meaningful Brands' reveals that consumers continue to remain skeptical of brands and the critical role content plays in creating brands that are meaningful to people. ... >>

BizReport | Mobile Marketing January 31, 2017

MEF: 78% of consumers made a purchase via mobile last year

New research from global trade body Mobile Ecosystem Forum's annual Mobile Money Report reveals that mobile is increasing its role in banking, shopping and payments. ... >>

BizReport | Search Marketing January 27, 2017

Consumers eliminate hotels with less than 3-star reviews from accommodation research

A new study following the path to decision during travelers' search for accommodation reveals the significant role of search engines and review ratings. ... >>

BizReport | Loyalty Marketing January 26, 2017

Wantedness: A new concept in marketing

Do your customers feel wanted? According to a new study, most consumers want brands to actively demonstrate that they understand and care about them. ... >>

BizReport | Loyalty Marketing January 25, 2017

Baby Boomers feel left out in retailer rush to covet Millennials

Are retailers focusing too much on Millennials and neglecting Baby Boomers? New research in the UK from global loyalty marketing agency ICLP suggests they are. ... >>

BizReport | Advertising January 24, 2017

Ad blocking good for industry, say CIM members

The vast majority of marketing professionals in the UK believe that ad blocking, far from threatening online marketing, will actually help the industry.... >>

BizReport | Ecommerce January 24, 2017

2030 and the death of Britain's town centers

Figures released this week by the UK's Office of National Statistics, coupled with research from ParcelHero, deliver chilling news for the country's high street retailers and consumers alike. ... >>

BizReport | Trends & Ideas January 23, 2017

Marketers believe AI will revolutionize industry, but lack understanding

Most marketing leaders believe artificial intelligence will revolutionize marketing within the next few years yet, according to a recent survey by Demandbase, in conjunction with Wakefield Research, few understand it and even less are using it. ... >>

BizReport | Mobile Marketing January 20, 2017

Mobile 'click injection' fraud forecast to become prevalent in 2017

There is a new fake click kid on the block, according to mobile attribution and analytics company Adjust, that works only on mobile devices using Google's Android operating system. ... >>

BizReport | Mobile Marketing January 19, 2017

Less than half of consumers satisfied with retail app experience

Consumers are downloading more retail apps than ever before but, according to new research from mobile app developer Apadmi, many want to see improvements in innovation and functionality. ... >>

BizReport | Ecommerce January 17, 2017

92% of first-time website visitors are there for reasons other than to make a purchase

Brands focus too much on conversion and not enough on the experience a website offers, according to new research from Episerver. ... >>

BizReport | Blogs & Content January 16, 2017

Brands use content marketing primarily for brand awareness

Brand awareness is the main reason marketers are focusing on content marketing, according to the results of a new survey from B2B research firm, Clutch. ... >>

BizReport | Email Marketing January 16, 2017

Salecycle research reveals the perfect abandoned cart email

With as many as three-quarters of consumers abandoning shopping carts without making a purchase, new research from SaleCycle will be of interest to nearly all online retailers. ... >>

BizReport | January 16, 2017

Retailers lost 19% of Christmas customers to rivals

Stock availability issues and unsuitable delivery times resulted in retailers losing nearly a fifth of their 2016 holiday customers, according to a new report from JDA/Centiro. ... >>

BizReport | Ecommerce January 13, 2017

B2B organizations struggle to provide streamlined, frictionless commerce experiences

There is a significant gap in customer expectations and actual experience in B2B commerce, finds a new study from CloudCraze, leading many organizations to reevaluate customer interaction and sales strategies. ... >>

BizReport | Advertising January 12, 2017

Report: Gen Z set to challenge marketers

As the eldest of Generation Z start to turn 17, new research from Kantar Millward Brown reveals they could cause advertisers and agencies a big headache. ... >>

BizReport | Loyalty Marketing January 12, 2017

Personal touch for customer service drives retention, loyalty

Despite more service providers moving towards digital interaction, a more personal touch in customer service helps drive loyalty and retention, according to a global study from Verint Systems. ... >>

BizReport | Email Marketing January 11, 2017

Research reveals email marketing more popular among marketers than trendier topics

A study of marketers' intent by True Influence reveals that email marketing and online video are set to be big trends this year. ... >>

BizReport | Research January 10, 2017

Most marketers consider data analysis skills more important than social media skills

New research conducted across the US and UK reveals that data analysis skills are considered most important by marketers to their organization. ... >>

BizReport | Ecommerce January 10, 2017

UK: A nation of shopkeepers harbor designs to sell online

Nearly half of adults in the UK have earned extra income from online retailing, according to a new study by online shop software firm, ePages. ... >>

BizReport | Trends & Ideas January 09, 2017

Research: Sustainable products key to brand success

A new study suggests that, for brands to succeed globally, they need to go beyond traditional areas of focus such as product performance and instead prove their social and environmental credentials. ... >>

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