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BizReport | Advertising March 24, 2017

New Realeyes' research links emotional response to sales impact

Emotional responses are related to sales, according to a new study from emotion tracking company, Realeyes, and confectionery firm Mars. ... >>

BizReport | Advertising March 24, 2017

Coalition for Better Ads releases new guidance to curb consumer annoyance with ads

As the battle between advertisers and ad blockers continues to play out, The Coalition for Better Ads has released new guidance in a bid to curb consumer annoyance with ads. ... >>

BizReport | Research March 23, 2017

Few marketers intend to invest in marketing technology in 2017

When Bynder and OnBrand Magazine asked marketers which technologies they plan to invest in this year a surprising high number said... none. ... >>

BizReport | Email Marketing March 23, 2017

Kinetic email boosts unique click and click-to-open rates

New research from Experian Marketing Services highlights the uplift in unique open rates and and click-to-open rates when using kinetic email. ... >>

BizReport | Email Marketing March 23, 2017

Social media advertising ranked best email list growth strategy

Social media advertising was ranked the top email list growth strategy by marketers surveyed by marketing research firm, Ascend2. ... >>

BizReport | Ecommerce March 21, 2017

Leisure travel most popular discretionary spending category in UK

New research reveals that consumers in the UK would rather cut back on dining out than go without leisure travel. ... >>

BizReport | Social Marketing March 20, 2017

Social marketers refer to their data as 'kludge'

A new report on the top challenges facing social advertisers reveals that, despite the huge growth in global social ad spend marketers continue to struggle to make intelligent decisions about their investments. ... >>

BizReport | Advertising March 19, 2017

'Upbeat' consumers more receptive to online, mobile ad content

Advertisers are familiar with the mantra of reaching the right people, on the right device, at the right time, but what about when consumers are in the right mood? In what Yahoo calls the most comprehensive study ever done on... >>

BizReport | Advertising March 16, 2017

Study: Bringing sense of touch to mobile ads raises awareness, recall

Haptic ads bring a new dimension to mobile advertising campaigns, as well as drive higher engagement and purchase intent, according to recent research. ... >>

BizReport | Loyalty Marketing March 15, 2017

46% of UK consumers rank shopping experience as 'average'

A new report from marketing technology firm Zeta Global reveals that nearly half of UK shoppers consider their retail experience on the High Street to be 'average'. This, says Zeta, could be remedied by personalization. ... >>

BizReport | Ecommerce March 15, 2017

BOPIS drives footfall and in-store purchases

Retailers struggling to get consumers through store doors could do well to consider offering a 'buy online pick-up in-store' (BOPIS) service, according to the results of a recent survey in the U.S. ... >>

BizReport | Trends & Ideas March 14, 2017

Business leaders cite digitization as reason to more closely align sales, marketing functions

An increasingly digital landscape is blurring the lines between sales and marketing leading the vast majority if business leaders to conclude that sales and marketing should work together more closely, according to research commissioned by professional training firm, Huthwaite International.... >>

BizReport | Trends & Ideas March 13, 2017

Healthy future for fitness wearables

The market for wearables reached a new all-time high last year, according to the International Data Corporation's (IDC) Worldwide Quarterly Wearable Device Tracker report, as new vendors entered the market and existing vendors boosted product lineups. ... >>

BizReport | Social Marketing March 13, 2017

Facebook native video performs 109% better than YouTube videos

Native video now accounts for a much larger share of video posted on Facebook than content from video-sharing websites, according to a new study released by media analytics firm Quintly. ... >>

BizReport | Ecommerce March 10, 2017

Security of personal data remains key concern among consumers

A global study reveals that data privacy and security continue to be the most pressing concerns for consumers online, yet a personalized experience is still in demand.... >>

BizReport | Ecommerce March 10, 2017

Half of decision makers not sure they are addressing audiences' needs

While organizations realize that increased demand for top-notch digital experiences at every step of the customer journey has raised the bar when it comes to user experience, many still struggle to meet these higher expectations, according to new research from... >>

BizReport | Ecommerce March 09, 2017

Few top UK ecommerce sites offer social login

In an age where many consumers are suffering 'password fatigue', offering social login options can motivate sign-up to ecommerce websites. However, just four of the top 50 ecommerce websites in the UK offer social login, according to new research from... >>

BizReport | Ecommerce March 09, 2017

Customers reviews key to gaining consumer trust

Customer reviews are what instill the most trust in an online store among consumers, according to new research by GetApp. ... >>

BizReport | Mobile Marketing March 07, 2017

SMBs switch focus for mobile app creation

The number of small and medium-sized businesses with a mobile app is set to increase significantly this year, according to a new survey from research firm Clutch. ... >>

BizReport | Email Marketing March 07, 2017

Brand satisfaction key to email subscriber retention

Satisfied customers are more than twice as likely to subscribe to a brand's email communications than an unhappy customer, according to recent research from MarketingSherpa. ... >>

BizReport | Mobile Marketing March 06, 2017

28% of UK insurers fail to optimize website for mobile

Despite most Brits now using a smartphone to access the Internet, more than a quarter of the UK's major insurers and aggregators fail to design websites for mobile devices, according to a new report from financial experience design agency, Dock9.... >>

BizReport | Search Marketing March 03, 2017

73% of searches for economy hotels made on mobile

Nearly three-quarters of searches for economy hotels are made on a mobile device, according to new research from performance marketing engine Sojern. ... >>

BizReport | Research March 02, 2017

Marketers concerned c-suite execs do not recognize value of martech

Marketers say there is a disconnect with the c-suite when it comes to realizing the value of martech investment, according to a new study from technology and strategy firm Squiz. ... >>

BizReport | Mobile Marketing March 02, 2017

Correlation found between fast-growing firms and mobile payments

A global survey reveals that fast-growing companies are more likely to have embraced mobile payments than slower-growing companies. ... >>

BizReport | Trends & Ideas March 02, 2017

49% of retailers already using IoT tech in-store

New research predicts the mass adoption of Internet of Things (IoT) technology by 2019, and nearly half of retailers have already benefited with improved customer experience, according to Aruba's study.... >>

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