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BizReport | Social Marketing December 02, 2016

Marketers prioritizing social media for product launches

Social media has become the go-to platform for brand marketers launching new products, according to new research from specialist marketing agency Five by Five. ... >>

BizReport | Social Marketing December 01, 2016

Just 14% of UK businesses track social media campaign results

New research from web design and marketing agency Digimax reveals that very few businesses in the UK currently track social media campaign performance and results. ... >>

BizReport | Mobile Marketing November 30, 2016

New mobile milestone reached on Black Friday

New data from Adobe Marketing Cloud reveals that Black Friday 2016 has seen mobile revenue reach new heights. ... >>

BizReport | Advertising November 29, 2016

Nielsen: Mobile ad targeting has improved to match desktop

New data from Nielsen reveals that mobile ads are now on a par with desktop ads in terms of on-target percentages. ... >>

BizReport | Ecommerce November 28, 2016

Billing issues resulting in distrust and loss of customers

Businesses must be more transparent about direct debit arrangements or risk alienating consumers, according to recent research by Echo Managed Services. ... >>

BizReport | Advertising November 25, 2016

Consumers 'seriously consider' just two brands during purchase process

Consumers embark on their purchase journey aware of many brands, but only seriously consider up to two, according to recent research from Quantcast. ... >>

BizReport | Loyalty Marketing November 25, 2016

Millennials demand simple loyalty programs accessible via mobile

The extent to which UK retailers are losing out on a loyal, valuable customer base by failing make their loyalty schemes appeal to Millennials is revealed in new research from Eagle Eye Solutions and YouGov. ... >>

BizReport | Ecommerce November 23, 2016

Black Friday more relevant to younger consumers

The excitement and allure of Black Friday and Cyber Monday sales decreases with age, according to global research from deals and discount platform CupoNation. ... >>

BizReport | Trends & Ideas November 23, 2016

Ability of young people to reason about online information "bleak"

The ability of young people to evaluate information on social media is poor, according to new research from Stanford University. ... >>

BizReport | Ecommerce November 23, 2016

Among Millennials, convenience trumps security

Despite harboring security concerns around the sharing of personal data with retailers via mobile, apps, and the Internet, the convenience of such technologies outweighs the risks, according to a new study from LexisNexis Risk Solutions. ... >>

BizReport | Social Marketing November 22, 2016

Research reveals 30% rise in social media messaging to brands during holiday season

Now is a good time to for retailers using social media for customer service to ensure their implementation is efficient enough to hold up through the busy holiday period.... >>

BizReport | Mobile Marketing November 22, 2016

Survey reveals impact of wi-fi availability on business travel choices

A new survey reveals the extent to which the availability of wi-fi affects busines travelers' purchase decisions. ... >>

BizReport | Ecommerce November 21, 2016

Multiple returns options a necessity for online retailers

What makes people more likely to shop online? According to a new survey it is having multiple returns options. ... >>

BizReport | Ecommerce November 21, 2016

Survey reveals extent of impulse purchasing

Impulse shopping by people in the UK generates an estimated £21.7 billion (US$26.7 billion) each year, according to new research from Display Mode.... >>

BizReport | Advertising November 18, 2016

Hook in Millennials with video ads

Video ads are key to engaging Millennials as new research reveals this age group are more likely to make a purchase after exposure to this format.... >>

BizReport | Ecommerce November 18, 2016

Majority of UK retailers claim Black Friday "unprofitable" and "unsustainable"

A survey of retailers in the US and UK found a significant disparity between whether the chaotic bargain-fueled holiday was profitable and sustainable. ... >>

BizReport | Email Marketing November 17, 2016

DMA: 19 million abandoned email accounts in UK

Nearly half of consumers in the UK have email accounts that are active but no longer used, according to the DMA's recently released Consumer Email Tracker research.... >>

BizReport | Social Marketing November 17, 2016

Less than one quarter of SMBs use Instagram

Instagram, today's most popular social media platform, is not being embraced by small businesses, according to new research from Manta.... >>

BizReport | Advertising November 16, 2016

Zenith forecasts huge growth for programmatic in 2017

Spending on programmatic advertising is forecast to outstrip all other digital channels next year to become the the main digital ad trading method, according to new research from Zenith. ... >>

BizReport | Ecommerce November 04, 2016

'Right fit first time' the answer to serial returners' impact on clothing retailers' bottom line

Shoppers that purchases multiple sizes of clothing, only to return those that do not fit, impact a retailer's bottom line. New research from ecommerce solutions specialists, Tryzens, reveals that many consumers in the UK want to be able to purchase... >>

BizReport | Advertising November 02, 2016

Mobile accounts for almost half total Internet ad revenues in H1 2016

Total revenues from all Internet advertising in the U.S. reached a record high in the first half of this year, with mobile accounting for nearly half, according to new figures released by the IAB.... >>

BizReport | Trends & Ideas November 02, 2016

Facebook Messenger most-installed messaging app, WhatsApp most-used

As messaging apps become increasingly popular, new research from MetrixLab reveals their impact on users' behavior and attitudes towards advertising. ... >>

BizReport | Social Marketing November 01, 2016

Research shows increased ad spend in social media

New targeting capabilities on social media platforms have been partly responsible for an increase in ad spend between the second and third quarters of 2016, according to new research from Kinetic Social. ... >>

BizReport | Mobile Marketing October 31, 2016

75% of Internet use in 2017 will be via mobile

Internet use via mobile devices will increase slightly next year, according to new research released by media buying agency Zenith.... >>

BizReport | Ecommerce October 31, 2016

Black Friday 2016 predicted to be UK's biggest online shopping day

In the run up to Christmas 2016, Black Friday will be the biggest online shopping day in the UK, according to a new forecast released by Adobe. ... >>

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