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BizReport | Advertising October 20, 2016

Online ad viewability in UK remains below 50%

Advertisers wasted around £154 million in the third quarter of this year due to less than half of online ads meeting minimum viewability thresholds, according to ad verification firm Meetrics.... >>

BizReport | Trends & Ideas October 20, 2016

Mobile banking logins outpacing desktop

More than 2billion people will have used their mobile device for mobile banking activity by the close of 2021, according to new research from Juniper, driven by consumer adoption of banking apps.... >>

BizReport | Research October 19, 2016

Pace of digital transformation causing marketers stress

Marketers in the UK are finding it harder to cope with the pace of digital transformation than their European counterparts, according to a new study from Adobe. ... >>

BizReport | Trends & Ideas October 18, 2016

YouTube viewing outpaces cable TV among teens

New viewing habits among U.S. teens reveals that, for the first time, more youngsters are consuming content on YouTube than on cable TV. ... >>

BizReport | Trends & Ideas October 17, 2016

Hotels and guests differ on in-room entertainment offerings

What hotels consider important aspects of in-room entertainment differs from that of their guests, according to a new report released by ADB.... >>

BizReport | Trends & Ideas October 12, 2016

Consumers optimistic about the future of tech support experiences

New research from reveals that, while tech support is improving, customer expectations are high with intelligence-driven technologies expected within the next five years.... >>

BizReport | Trends & Ideas October 11, 2016

Small business owners optimistic despite U.S. presidential election uncertainty

A new report from Chase Commerce Solutions reveals that, despite uncertainty surrounding the U.S. presidential election and the upcoming holiday shopping season, most small business owners are optimistic about their prospects. ... >>

BizReport | Loyalty Marketing October 11, 2016

Forge brand loyalty with Millennials with personalization of offers

American Express conducted research among Millennials alongside a psychologist and found that Millennials expect more personalization from brands than any other age group.... >>

BizReport | Mobile Marketing October 11, 2016

More than a third of students want mobile payment option in-store

As University and college towns in the UK prepare for onslaught of a new academic year, with new students, they should be prepared to accept mobile payments in stores, according to a new survey from Vista Retail Support. ... >>

BizReport | Loyalty Marketing October 10, 2016

Bank customers loyal but marketers must not rest on laurels

New research from the Direct Marketing Association in the U.S. reveals that the majority of consumers are happy with their current bank but also warns that banks should not rest on their laurels and, instead, seek to provide the more... >>

BizReport | Email Marketing October 05, 2016

Quarter of Europeans disengage with email not optimized for mobile

Research in Europe by Adobe (UK) reveals the extent of email use and reveals that Europeans are spending more time than ever checking their inbox, but opening very few emails.... >>

BizReport | Email Marketing October 04, 2016

Travel brands overlooking Grey Pound opportunities

Travel brands are missing out on sales opportunities by failing to engage with older generations, according to new research released by email service provider, Mailjet.... >>

BizReport | Ecommerce October 04, 2016

UK: Next day delivery option outpaces economy

August saw more orders requiring next day delivery than economy delivery, according to new data from the latest IMRG MetaPack UK Delivery Index. ... >>

BizReport | Ecommerce October 04, 2016

Sales via mobile apps overtake those on mobile web

Mcommerce sales are up 40% this year, according to new research from the e-tailing group, with mobile apps making up the majority of mcommerce transactions.... >>

BizReport | Trends & Ideas October 03, 2016

UK consumers believe robots will provide better customer service than a human

More than a quarter of consumers in the UK believe that robots will provide a better customer service experience than a human, according to new research from OpenText. ... >>

BizReport | Advertising September 30, 2016

The effect of clutter on ad gaze time and viewability

A new study reveals the effect of cluttered environments on ad gaze time, and warns about the dangers of optimizing campaigns for viewability. ... >>

BizReport | Loyalty Marketing September 30, 2016

Today's consumers want more from loyalty programs

There is a big demand for loyalty programs in the UK, particularly among older Brits, according to new research from loyalty marketing agency ICLP, with more than half claiming they would be more motivated to shop frequently with a brand... >>

BizReport | Social Marketing September 29, 2016

39% turn blind eye to branded social media posts

While brands are increasing their activity on social media, more than a quarter of consumers are turning a blind eye to branded social media posts, according to research from Kantar TNS.... >>

BizReport | Advertising September 28, 2016

Consumers to brands: Don't call me maybe

New research from Pitney Bowes reveals a gap in the type of communications being sent out by brands, and what consumers really want. ... >>

BizReport | Advertising September 27, 2016

Ad experience improves but ad blocking still rising

As marketers attempt to hold back the tide of ad blockers by improving the ad experience, new research from Adobe suggests there is no quick fix. ... >>

BizReport | Ecommerce September 26, 2016

Why do online shoppers switch devices between research and purchase?

Why do online shoppers switch devices between researching and purchasing online? That's a question Bizrate Insights set out to answer in recent research. ... >>

BizReport | September 26, 2016

Video ad budgets increasingly diversifying beyond pre-roll

Online video advertisers are buying more strategic and varied video solutions than ever before, according to new programmatic advertising firm, Collective. ... >>

BizReport | Ecommerce September 26, 2016

Consumers shun search engines for retail sites during product discovery

Search engines are increasingly being knocked back in favor of retail sites when it comes to researching purchases online, according to HookLogic's recent report. ... >>

BizReport | Research September 26, 2016

Trust holding back sharing economy adoption

A lack of trust and clarity surrounding responsibility is holding back the sharing economy, according to a study by global online review community Trustpilot.... >>

BizReport | Advertising September 22, 2016

Native ads: Position of disclosure can affect click-through rate

How do publishers approach the business of including disclosure within native advertising on mobile? That's a question Polar seeks to answer in a new report. ... >>

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