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BizReport | Trends & Ideas March 30, 2015

Brits more interested in smart home tech than wearable tech

Three quarters of Brits can not perceive how wearable technology will simplify their lives, but more than half believe smart technology in the home will positively impact their lives. However, less than a third are aware that smart technology for... >>

BizReport | Advertising March 11, 2015

Neuroscience taps subconscious to prove native ads better than banner ads

A year-long neuro-scientific study by Nielsen, commissioned by native advertising automation firm Sharethrough, provides scientific proof that native advertising on mobile websites receives twice as much visual focus than banner ads. ... >>

BizReport | Advertising March 09, 2015

Global ad spend exceeds half a trillion dollars

The global advertising market surpassed half a trillion U.S. dollars in 2014, according to Strategy Analytics' latest report.... >>

BizReport | Ecommerce March 02, 2015

Online shoppers excited about possibility of drone deliveries

In their quest for faster online deliveries, consumers are getting excited about the prospect of drone-delivered packages with many expecting such a delivery type to be available within the next five years, according to research by PR and digital marketing... >>

BizReport | Law & Regulation February 24, 2015

A third of Europeans admit to providing fake personal details online

Such is the concern surrounding privacy of personal data online that a third of Europeans freely admit they provide false information when signing up for online services, according to new research from security firm Symantec.... >>

BizReport | Mobile Marketing February 24, 2015

UK: Overall mobile spending to increase 10% to 2016

Mobile spending is growing at four times the rate of online shopping in the U.K. as consumers take to the new channel, according to recent research from PayPal and market research firm Ipsos. ... >>

BizReport | Ecommerce February 17, 2015

Dyn: Two thirds of shoppers unhappy with online experience

Retailers have a long way to go before online shopper experiences match those of offline, according to new global research from Dyn.... >>

BizReport | Research February 16, 2015

The most-loved and most-hated U.K. brands revealed

In the wake of Valentine's Day, here are the findings of research conducted by London ad agency isobel to establish the brands Brits love and hate.... >>

BizReport | Mobile Marketing February 10, 2015

Lack of trust hinders mobile commerce and app download volume

A lack of trust is limiting the number of apps downloaded by mobile users, according to a new report from mobile commerce community MEF and anti-virus firm AVG. ... >>

BizReport | Ecommerce February 05, 2015

Study equates ecommerce to dating

Personalization is the key to success in today's retail environment yet, according to new research released by OrderDynamics, three-quarters of retailers continue to send shoppers irrelevant promotions via email.... >>

BizReport | Blogs & Content January 20, 2015

Which B2B content type is the most-read and influential?

New research from Eccolo Media reveals which content types are most influential and frequently consumed by B2B technology buyers and decision makers. ... >>

BizReport | Mobile Marketing January 20, 2015

Target smartphone users based on their device brand

Marketers can now target consumers based on which smartphone brand they own, according to new research commissioned by mobile ad platform Opera Mediaworks.... >>

BizReport | Internet January 19, 2015

False malware alerts costing businesses time and money

Cyber-security alerts that turn out to be false alarms are wasting thousands of man hours and costing businesses millions of dollars, according to new research published by the Ponemon Institute and sponsored by security firm Damballa.... >>

BizReport | Social Marketing January 14, 2015

Computers better judge of personality than friends and family

Your Facebook activities can give away a lot more about your personality than you might think. New research reveals it takes very little for a computer to suss out your traits and get to know you better than your own... >>

BizReport | Ecommerce January 13, 2015

Why do people abandon online travel bookings?

Eighty-one percent of people abandon their travel bookings online. Why? New research from Salecycle has the answer.... >>

BizReport | Trends & Ideas January 09, 2015

Average order values increase at least 50% among consumers that watch product page videos

Retailers that incorporate product video on their sites to inform consumers report higher average order values and conversion rates according to a survey of Liveclicker's customers. ... >>

BizReport | Trends & Ideas January 06, 2015

Telecom companies need to up their customer empathy

An Empathy Index released by Lady Geek, a campaigning agency focusing on improving women's access to technology, shows LinkedIn at the top of the scale and telecom firms near the bottom.... >>

BizReport | Trends & Ideas January 05, 2015

Study reveals looking healthy is better than looking intelligent for corporate leaders

If you want to get ahead in business you might want to put looking healthy at the top of your New Year's resolutions as new research suggests looking healthy trumps looking intelligent among corporate leaders.... >>

BizReport | Research December 18, 2014

Researchers use Yelp to predict a restaurant's chances of survival

Researchers at the University of Maryland have developed a tool that appears to show a connection between the success of a restaurant and the content of Yelp reviews. ... >>

BizReport | Social Marketing December 12, 2014

Ofcom report reveals drop in social media use in several countries

In a survey by Ofcom across nine countries, the UK was found to have the greatest decline in social media use among adults. ... >>

BizReport | Blogs & Content December 11, 2014

Consumers consider themselves savvy discerners of credible online reviews

Online research is something just about all consumers do before committing to a purchase and, according to research from Influence Central, consumers believe they know a good review from a bogus one.... >>

BizReport | Advertising December 04, 2014

Google: An ad served does not equal an ad viewed

Online ad viewability is not a new problem, but a new study released by Google underlines just how many display ads are never seen by human eyes and highlights those factors that affect viewability.... >>

BizReport | Advertising November 25, 2014

How does $1-$3 per month sound for an ad-free Internet experience?

Google is running an experiment that aims to find an additional way to fund the Internet. The program, called Contributor, asks that consumers pay a small amount per month to avoid seeing advertisements on participating websites. ... >>

BizReport | Mobile Marketing November 24, 2014

Travel study reveals extent of travelers' frustration with poorly performing apps, websites

A new survey from mobile and cloud test firm SOASTA reveals not only the extent to which Americans rely on website and apps for holiday travel but just how frustrating app failure can be.... >>

BizReport | Ecommerce November 18, 2014

Survey shows men keener to shop in-store than women

Men are not generally known for their love of trawling around stores, so a survey of UK consumers threw up some interesting findings in relation to Christmas shopping.... >>

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