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BizReport | Advertising September 16, 2014

Marketers beware - research your target market or risk stereotyping

Advertising isn't hitting the mark when attempting to portray parents and older generations, new research suggests.... >>

BizReport | Advertising September 08, 2014

eBay: 33% of shopping journeys do not focus on brand

New findings from eBay reveal further evidence of the practice of brand switching with a third of shoppers heading out with no particular brand in mind. ... >>

BizReport | Advertising September 08, 2014

Report highlights ad content that can be made dynamic

A new report from custom programmatic advertising firm MyThings reveals some interesting findings about the optimization and customization of banners in real-time. ... >>

BizReport | Advertising September 05, 2014

YouTube revealed as best social platform for ad conversions

YouTube is the most effective social platform for product launches and influencing customers' purchasing decisions, according to a new study from AOL Platforms.... >>

BizReport | Search Marketing September 04, 2014

Organic search trumps non-organic for driving website traffic

Organic search trumps non-organic search channels when it comes to driving traffic to business websites, according to recent research by content marketing firm BrightEdge. ... >>

BizReport | Ecommerce August 28, 2014

UK: Lousy public holiday weather drives take-out food search surge

Hungry Brits turned to take-out food during another cold and damp Bank Holiday, according to new research from VoucherCodes.co.uk, and searches for holidays and wet weather gear also rose. ... >>

BizReport | Advertising August 22, 2014

Seniors unhappy with stereotypes used in advertising

The portrayal of seniors in advertising is not going down well with that target audience, according to new research conducted by marketing communications agency GlynnDevins.... >>

BizReport | Email Marketing August 21, 2014

Mobile email orders up but revenue down

Poor user experience could be what is to blame for a drop in revenue from mobile email orders despite consumers making a lot more purchases from email opened on a mobile device.... >>

BizReport | Trends & Ideas August 19, 2014

Television viewing alive and kicking in the UK

Mobile devices have prompted the watching of television programs on small screens but, according to new data from BroadStream Solutions, that's not exactly what's happening in lounges across the UK.... >>

BizReport | Advertising August 18, 2014

Entertainment brands spending more on longer, less effective, video ads

Entertainment brands are increasingly turning to rich media and video ad formats to align themselves with consumers' increasing use of video on mobile devices, according to a new report released by Vdopia. ... >>

BizReport | Search Marketing August 14, 2014

Quarter of SMBs have no presence in local search results

Are small businesses doing enough to ensure success in an increasingly digital and social environment? Not really, according to new figures released this week by Marketecture. ... >>

BizReport | Ecommerce August 12, 2014

Paper coupons still popular with consumers

Despite significant uptake by consumers of digital coupons, recent research suggests they have a long way to go before they eclipse paper coupon use.... >>

BizReport | Research August 11, 2014

More than half of affiliate marketing professionals self-taught

According to new research, a high proportion of affiliate marketing professionals are self-taught, leading to calls for more educational institutions to incorporate this area of marketing into curricula. ... >>

BizReport | Blogs & Content August 08, 2014

Consumer trust in branded content on a par with editorial

Do consumers trust branded content more, or less, than they trust content from brands? According to Vibrant Media's latest research, there is not a lot in it. ... >>

BizReport | Blogs & Content August 08, 2014

Consumers want brand videos but marketers not prioritizing

Consumers are interested in watching brand videos but, according to a new report by video content management solutions firm Levels Beyond, few marketers are prioritizing video content.... >>

BizReport | Advertising August 05, 2014

96% of UK advertisers purchased video ads the same way they buy TV ads

Video advertising platform Videology has released Q2 2014 findings on the U.K.'s video advertising market. The analysis reveals almost all online video advertisers are now buying ads as they would TV ads. ... >>

BizReport | Ecommerce August 05, 2014

Just 7% of organizations able to deliver effective cross-channel marketing

A new study reveals that the vast majority digital marketing professionals feel their organization is not able to deliver effective cross-channel marketing. ... >>

BizReport | Social Marketing August 04, 2014

Companies not taking social customer service seriously

Companies realize that social media is a must-have in today's online, connected environment. But many still are not taking it seriously enough, according to new research from social relationship infrastructure firm Sprinklr and customer experience systems and services company Amdocs.... >>

BizReport | Email Marketing August 01, 2014

Personalization key to becoming a 'Best Friend Brand'

Recent research from Silverpop suggests that consumers tend to have just five brands they are loyal to, repeatedly opening their emails and buying their products. But what is it that forges this friendship?... >>

BizReport | Mobile Marketing August 01, 2014

Young mobile users annoyed by ads in apps

Youth insights consultancy Voxburner surveyed students in the U.K. to see what they find most annoying about mobile apps. One element stuck out more than others - ads in apps. ... >>

BizReport | Ecommerce July 29, 2014

Retailers failing to maximize use of social shopping websites

Consumers today are increasingly discovering products via social commerce websites yet, according to new research from Kenshoo and DataPop, very few retailers are posting their products on such websites.... >>

BizReport | Advertising July 24, 2014

Brands piggy-backing on major events not guaranteed success

Post-tournament research by Millward Brown's specialist neurological branch reveals that brands piggy-backing on major events such as the FIFA World Cup are not guaranteed success.... >>

BizReport | Social Marketing July 21, 2014

Research: Social media users less likely to post positively about their favorite products

Researchers from Universities in Britain, Australia and the U.S. have found that users of social media are less likely to use those websites to post positive opinions about their favorite brands and services. ... >>

BizReport | Mobile Marketing July 18, 2014

Swrve: Report reveals one third of apps get only one minute of attention

New benchmarks for mobile app performance have been released by mobile marketing automation platform Swrve, and they reveal just how important the initial app experience is to retention. ... >>

BizReport | Ecommerce July 17, 2014

Millennials emerge as leading spenders on green products and services

Millennials could be pointing the way to how consumer purchasing will shift in years to come as they emerge as the core supporters of green products and services in a survey commissioned by hygiene products manufacturer SCA. ... >>

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