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BizReport | Trends & Ideas May 22, 2017

Number of installed digital assistants to exceed earth's population by 2021

Technology research firm, Ovum, forecasts that the installed base of digital assistants will be on a par with the population of the earth by 2021, with Google dominating the voice AI-capable device market. ... >>

BizReport | Email Marketing May 18, 2017

Email marketers reaping rewards of automation and personalization

In its eleventh year, the Email Marketing Industry Census report from Econsultancy and Adestra reveals that marketers' adoption of personalization and marketing automation is growing with positive results. ... >>

BizReport | Loyalty Marketing May 17, 2017

Retailers performing poorly in personalization

Nearly a third of consumers would be happy to switch their banking to Amazon, Apple, Facebook or Google because they see those companies personalize experiences better than finance specialists, according to new research from MuleSoft. ... >>

BizReport | Mobile Marketing May 16, 2017

App Annie: Time spent in apps rose 25% YoY

App Annie's report for the first quarter of 2017 reveals a significant rise in time spent in apps as well as which country has mobile users spending the most time using apps. ... >>

BizReport | Loyalty Marketing May 12, 2017

Customers want humans, not chatbots, to resolve customer service issues

Juniper Research predicts that the use of chatbots will save organizations more than $8billion a year by 2020, but at what risk to the customer experience?... >>

BizReport | Social Marketing May 12, 2017

51% of U.S. SMBs have no Facebook Page

New research reveals that more than half of SMBs in the U.S. do not have a Facebook Page, and of those that do only half experienced positive ROI. ... >>

BizReport | Loyalty Marketing May 10, 2017

Research gives insight into consumers' emotional bonds with brands

With tools such as social and video at their disposal, today's marketers are better placed than ever to forge emotional bonds with consumers. New data released by Customer Thermometer provides consumer insights to enable marketers to strengthen that emotional bond.... >>

BizReport | Mobile Marketing May 09, 2017

Report reveals importance of mobile for in-store purchase decisions

New research from Yieldbot and Kantar Retail suggests that mobile may play a more significant role in influencing purchase decision that previously thought. ... >>

BizReport | Advertising May 02, 2017

Pre-roll dominant video ad format across Europe

Eight out of ten advertisers have increased their use of pre-roll ads on mobile during the last twelve months, according to IAB Europe's inaugural Video Ad Formats survey. ... >>

BizReport | Search Marketing May 01, 2017

Research finds value in keyword-relevant domain name extensions

A study commissioned by the Domain Name Association to better understand if new, less common Top Level Domains perform in search as well as those that are more traditional, found little difference between the two.... >>

BizReport | Advertising May 01, 2017

YouTube, on desktop, is the place for game industry advertisers

While the latest IAB report shows that more than half of all digital ad revenue goes on digital ads, a new report from Strike Social that focuses on gamers warns advertisers in the gaming industry that YouTube, and desktop, are... >>

BizReport | Advertising April 28, 2017

IAB: 2016 Internet ad spend breaks records

The latest IAB Internet Advertising Revenue Report reveals that, for the first time, mobile accounted for more than half of Internet advertising spend ... >>

BizReport | Research April 27, 2017

Two-thirds of US, UK consumers worried about how brands use personal data

The latest 'State of Consumer Privacy and Trust' survey has been released by identity management firm, Gigya, and it reveals that many consumers still harbor concerns. ... >>

BizReport | Research April 26, 2017

Why the press release is (still) not dead

A question asked almost as much as "is email dead?" is "is the press release dead?". New data from PR Week and PR agency Wildfire provides insight into how press releases are currently being used and how they are performing.... >>

BizReport | Search Marketing April 24, 2017

Bing: Voice searches for hotels up 343% YoY

Voice technology simplifies consumers' lives and, according to new data from Bing, it is simplifying travel searches, too. ... >>

BizReport | Advertising April 24, 2017

Snap Ads spend rises 593% QoQ

The first quarter of 2017 has seen a significant rise in paid media spend on social media, according to new research from data science and media tech firm, 4C Insights. ... >>

BizReport | Advertising April 21, 2017

Consumers more positive about advertising in traditional media

Kantar Media's DIMENSION report reveals that more than half of consumers in the UK believe advertisers are doing a better job of targeting now than they did in the past and also feel significantly more positive about traditional advertising than... >>

BizReport | Ecommerce April 19, 2017

40% of top UK retailers' next-day delivery charge too high

The number of consumers who prefer next-day delivery for online orders has risen in the last few years, yet nearly two out of five of the UK's leading retailers do not offer this option. ... >>

BizReport | Advertising April 12, 2017

IAB UK: Mobile video is fastest-growing ad format

The latest IAB UK/PwC Digital Adspend report is out, and it shows that, in 2016, digital advertising grew at its fastest rate for nine years. ... >>

BizReport | Research April 12, 2017

GenZ glued to mobile video

Teenagers in the U.S. spend at least three hours a day watching video on their mobile devices, according to a recent 'Think with Google' survey. ... >>

BizReport | Ecommerce April 10, 2017

Reduce cart abandonment with frictionless checkout and more payment options

Visa Checkout announces significant rise in adoption of Visa Checkout while research highlights the need for retailers to provide a frictionless online checkout method to reduce cart abandonment. ... >>

BizReport | Social Marketing April 07, 2017

Report reveals widening gap in marketers' social media measurement skills

A lack of investment in skills, resources and technology is impacting B2B marketers' ability to measure social media marketing, according to new research from social media consultancy Immediate Future. ... >>

BizReport | Internet April 04, 2017

End of an era: Android overtakes Windows as most popular OS for Internet net

Google's mobile operating system, Android, has topped Windows to become the most popular operating system for Internet usage. ... >>

BizReport | Ecommerce April 03, 2017

Three-quarters of UK companies do not provide formal pitch training

How prepared is your organization for that all-important new business pitch? New research from presentation design agency Buffalo 7 found that many UK companies are not properly prepared to win new business pitches. ... >>

BizReport | Social Marketing March 30, 2017

Experiences - not amenities - create most social media chatter about hotels

What are the features of a hotel that guests talk about the most on social media? New research from location-based social platform, Local Measure, has the answers. ... >>

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