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BizReport | Internet July 27, 2016

Report reveals digital capability deficit among Brits

While the UK is performing well in terms of digital policy, it is falling behind when it comes to the populations' confidence and capabilities with digital technology, according to a new report from Barclays.... >>

BizReport | Social Marketing July 26, 2016

UK: Dark Social sharing of Olympics a way to avoid spoilers?

The 2016 Olympics will be a 'sharing-fest' among Brits, according to marketing tech firm RadiumOne, but much of that sharing will take place on dark social.... >>

BizReport | Loyalty Marketing July 26, 2016

Loyalty schemes require more relevancy and personalization

Almost all consumers in the UK have, at some point, joined a loyalty program. However, according to new research from 3radical, consumers want those programs to understand them better and provide more relevant rewards and promotions.... >>

BizReport | Internet July 25, 2016

Just 6% of consumers always leave a review

Reviews... most consumers love to consult them, but few like to write them, according to new research from AYTM Market Research.... >>

BizReport | Trends & Ideas July 22, 2016

Report reveals tablet preferences and ownership differences between UK, US, and Oz

People in the U.K. use tablets more than in the U.S. or Australia, according to new data released by Bronto Software, and they use them more for shopping, too.... >>

BizReport | Internet July 21, 2016

Experian exposes the UK's digital divide

Experian's dive into the digital landscape of the UK reveals a digital digital divide splitting the country into three distinct levels of engagement. ... >>

BizReport | Email Marketing July 19, 2016

Email: One welcome message is not enough

How many welcome emails are you sending new email subscribers? According to research from email service provider Listrak, just one is not enough. ... >>

BizReport | Advertising July 19, 2016

Google: Video ad viewability rate 62% in U.S.

The state of video ad viewability has improved since last year, according to Google's latest Global State of Play report, but large discrepancies remain across countries, exchanges and screen. ... >>

BizReport | Trends & Ideas July 19, 2016

Forrester: Robots will not be stealing all the jobs... yet

Don't believe the hype. That is Forrester Research's advice to those who fear that artificial intelligence will lead to the demise of everyone's jobs. ... >>

BizReport | Law & Regulation July 18, 2016

Are you sure you read the privacy policy?

It's well known that consumers are concerned with issues surrounding privacy, but new research confirms that very few bother to read privacy policies or terms of service. ... >>

BizReport | Email Marketing July 15, 2016

Triggered email campaigns cut through inbox clutter

Triggered emails may only account for a small percentage of all emails sent, but they are twice as likely to be opened than general email messages, according to new research from Yes Lifecycle Marketing.... >>

BizReport | Advertising July 15, 2016

Emoji - not just for marketing to youngsters

New research from Appboy suggests that marketers could be missing a trick by only using emoji in marketing aimed at younger consumers when, it seems, older users are just as receptive to them. ... >>

BizReport | Internet July 07, 2016

Top UK travel websites fall short catering for disabled users

Britain's major travel firms have gone some way to ensuring their websites are accessible to users with disabilities, but there is still room for improvement, according to a new study from digital agency, Sigma.... >>

BizReport | Trends & Ideas July 05, 2016

Brexit, Trump uncertainties to drive rise in Bitcoin transactions

Research into Bitcoin transactions by Juniper Research shows that the digital currency loves political and economic uncertainty and the total value transacted in 2016 is expected to increase $66 billion on last year. ... >>

BizReport | Mobile Marketing July 04, 2016

Mobile users embrace SMS, chat bots to 'talk' with businesses

The majority of consumers now use their smartphones to talk with businesses, according to new research findings released by global trade body Mobile Ecosystem Forum (MEF), albeit via chat apps and SMS. ... >>

BizReport | Ecommerce July 04, 2016

Amazon trumps Google as starting point for consumer product research

Amazon trumps Google as the preferred online starting point for product research, according to a new study from ratings and reviews technology firm PowerReviews. ... >>

BizReport | Trends & Ideas June 27, 2016

Millennials losing faith in traditional banks, trust tech firms more

New research from financial regulatory compliance company Neopay has found that Millennials trust traditional banks far less than previous generations and are more likely to put their faith in alternative providers.... >>

BizReport | Search Marketing June 24, 2016

Search marketing taking back seat as proving ROI challenging

Difficulties proving return on investment for search marketing campaigns is seeing the channel being undervalued, according to new research from B2B research firm Clutch and digital agency R2integrated.... >>

BizReport | Trends & Ideas June 23, 2016

Marketing departments found to be worst for long, unproductive meetings

Meetings in the workplace could be costing your business valuable time and money, according to new research from collaborative platform Wisembly. ... >>

BizReport | Advertising June 22, 2016

2017 will see nearly 87 million U.S. web users avoiding ads

A new report from eMarketer reveals uncomfortable news for publishers already feeling the pinch from ad blockers. Numbers are due to swell in the U.S in the coming year on both desktop, laptop, and mobile. ... >>

BizReport | Social Marketing June 21, 2016

People quicker to share, than read, news discovered on Twitter

New data from the French National Institute (Inria) and Columbia University suggests that the industry standard for popularity on social media needs to be rethought. ... >>

BizReport | Advertising June 20, 2016

Impact of scroll speed on video ad engagement

Video ad tech firm, Teads, has released new eye-tracking insights revealing the importance of scroll time on consumer engagement with advertising. ... >>

BizReport | Social Marketing June 03, 2016

Social media 'Likes' as rewarding as chocolate among teens

A large number of 'Likes' is as rewarding as winning money or eating chocolate to a teenager, according to new study from the University of California, Los Angeles. ... >>

BizReport | Ecommerce June 01, 2016

More than half of cart abandoners return later to complete the purchase

A recent study from Connexity suggests to online retailers that all may not be lost if a shopper abandons their cart. ... >>

BizReport | Social Marketing May 17, 2016

Research uncovers the value to brands of influencers on Twitter

It is 'handheld' names, not 'household' names, that are helping to sell products in the 21st century, according to a new joint study from Twitter and analytics firm Annalect, as online influencers prove they have the power to persuade. ... >>

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