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BizReport | Email Marketing May 22, 2015

Top retailers failing to meet consumer expectations of personalized comms

Top online retailers are failing to capitalize on consumers' growing expectations of receiving insight-driven, personalized brand communications, according to new research from Teradata. ... >>

BizReport | May 21, 2015

Smartphone use behind the wheel grows to include multiple activities

Texting or making phone-calls behind the wheel has long been shown to cause careless, or dangerous, driving. However, a new survey commissioned by AT&T reveals that behind-the-wheel activities are a lot more varied with drivers admitting to taking selfies and... >>

BizReport | Ecommerce May 14, 2015

Brands should take advantage of the rise in "how-to" searches on YouTube

The number of people turning to YouTube to learn how to accomplish a task such as apply make-up, put up wallpaper or use an espresso machine has risen significantly in the last year, according to new data released by Google.... >>

BizReport | Internet May 14, 2015

Cost of cybercrime to top two trillion dollars by 2019

The cost of data breaches will rise dramatically as more personal and business data is digitized and connected online, according to a new study from Juniper search that pegs the cost at more than $2 trillion by 2019.... >>

BizReport | Social Marketing May 08, 2015

Politics huge on Facebook but it's no echo-chamber, says the network

If you have Facebook friends in the U.K. you have probably seen a lot of political posts, or "I have voted" statuses in the past 24 hours. But does Facebook only fill your News Feed with political posts you agree... >>

BizReport | Advertising May 07, 2015

Report highlights extent of continuing practice of ad injection

Despite a decade spent trying to eradicate the scam, ad injection is still alive and kicking and affecting millions of users every day, according to a new report from Google in conjunction with the University of California, Berkeley and Santa... >>

BizReport | Trends & Ideas May 06, 2015

Research reveals toddlers are mastering mobile

Today's toddlers are not content with plastic toy phones. Recent research has found that even before they are one year old a third of babies are interacting with the real thing. ... >>

BizReport | Mobile Marketing May 04, 2015

Millennials want convenient, functional and relevant mobile app experience

How Millennials view a company and its products can be significantly influenced by the app experience it provides, according to a new report from Oracle. ... >>

BizReport | Social Marketing May 01, 2015

40% of public relations workers use, but do not engage with, social media

Social media has become a key tool of public relations workers but, according to a study from Cision UK in association with the Canterbury Christ Church University, few are engaging via social media or responding to comments. ... >>

BizReport | Advertising April 20, 2015

Targeted ads give Internet users the creeps

Consumers feel that targeted ads that follow them around the Internet are too personal and worry how the data for such targeting was collated, according to research conducted at Ithaca College.... >>

BizReport | Ecommerce April 20, 2015

Online shoppers overwhelmed by choice

The huge amount of information online is crippling consumers' abilities to make decisions. This has led to many using just one or two trusted sites for content discovery and shopping, according to recent research from Carat. ... >>

BizReport | Ecommerce April 19, 2015

25% of SMBs have no website

Having a website is just as important today as having a business card yet, according to a survey conducted by research firm Clutch, more than a quarter of small business still do not have an online presence. ... >>

BizReport | Mobile Marketing April 16, 2015

Banks missing out by focusing mobile banking ads on television

Research from advertising network BuzzCity reveals that mobile payments are soaring despite banks' failure to inform customers of the mobile facilities available to them.... >>

BizReport | Ecommerce April 14, 2015

Barcode technology, not drones, among British shoppers' wants

Research reveals that the 'new technology' that British shoppers look forward to is not drone deliveries and mobile payments but services that are already, to some extent, in existence. ... >>

BizReport | Ecommerce April 13, 2015

Are you being overly familiar with your customers?

While personalization is key to engagement, some may be being a little too familiar, according to recent research commissioned by CRM, direct and digital agency Tangent Snowball.... >>

BizReport | Advertising April 08, 2015

Video advertising: Facebook's rise to dominance

Video advertising technology firm Mixpo has released findings from a recent survey that suggest Facebook video could soon overtake YouTube as the top video advertising platform.... >>

BizReport | Email Marketing April 01, 2015

Dedicated email marketing teams significantly affect ROI

Email remains one of the top channels for return on investment, but could having a dedicated person or team help achieve better returns?... >>

BizReport | Trends & Ideas March 30, 2015

Brits more interested in smart home tech than wearable tech

Three quarters of Brits can not perceive how wearable technology will simplify their lives, but more than half believe smart technology in the home will positively impact their lives. However, less than a third are aware that smart technology for... >>

BizReport | Advertising March 11, 2015

Neuroscience taps subconscious to prove native ads better than banner ads

A year-long neuro-scientific study by Nielsen, commissioned by native advertising automation firm Sharethrough, provides scientific proof that native advertising on mobile websites receives twice as much visual focus than banner ads. ... >>

BizReport | Advertising March 09, 2015

Global ad spend exceeds half a trillion dollars

The global advertising market surpassed half a trillion U.S. dollars in 2014, according to Strategy Analytics' latest report.... >>

BizReport | Ecommerce March 02, 2015

Online shoppers excited about possibility of drone deliveries

In their quest for faster online deliveries, consumers are getting excited about the prospect of drone-delivered packages with many expecting such a delivery type to be available within the next five years, according to research by PR and digital marketing... >>

BizReport | Law & Regulation February 24, 2015

A third of Europeans admit to providing fake personal details online

Such is the concern surrounding privacy of personal data online that a third of Europeans freely admit they provide false information when signing up for online services, according to new research from security firm Symantec.... >>

BizReport | Mobile Marketing February 24, 2015

UK: Overall mobile spending to increase 10% to 2016

Mobile spending is growing at four times the rate of online shopping in the U.K. as consumers take to the new channel, according to recent research from PayPal and market research firm Ipsos. ... >>

BizReport | Ecommerce February 17, 2015

Dyn: Two thirds of shoppers unhappy with online experience

Retailers have a long way to go before online shopper experiences match those of offline, according to new global research from Dyn.... >>

BizReport | Research February 16, 2015

The most-loved and most-hated U.K. brands revealed

In the wake of Valentine's Day, here are the findings of research conducted by London ad agency isobel to establish the brands Brits love and hate.... >>

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