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BizReport | Ecommerce November 24, 2015

Last-minute shopping on the rise during holiday season

Retailers are under greater pressure to drive sales beyond Black Friday and into the final week of Christmas shopping as more U.S. consumers leave holiday shopping until the last minute, according to new research from purchase-based data intelligence platform Cardlytics.... >>

BizReport | Email Marketing November 24, 2015

Movable Ink: Most emails read for just 3 seconds or less

Three seconds - that's how long it takes, on average, for an email recipient to scan an email and determine whether or not it is relevant, according to a new report from Movable Ink. ... >>

BizReport | Trends & Ideas November 17, 2015

Consumer drone shipments to hit 16 million per year by 2020

While drones may yet be a way off being used for commercial tasks, such as Amazon deliveries, a new study from Juniper Research shows that drone use among consumers has already gone way past the core base of hobbyists. ... >>

BizReport | Research November 16, 2015

Personalization key to app user retention

With millions of apps vying for consumers' attention, personalization is key, according to new research from analytics firm Localytics. ... >>

BizReport | Advertising November 16, 2015

Latest IAB UK figures show small rise in ad blocking

New figures released by the Internet Advertising Bureau in the UK reveals a rise in the behavior with propensity to block ads decreasing with age. ... >>

BizReport | Ecommerce November 01, 2015

Study reveals important role of accurate, detailed product information

A recent study has revealed a direct correlation between the quality of product information and conversion, abandonment and returns. No matter what the retail channel, complete and detailed product information is key to building trust and driving sales.... >>

BizReport | Advertising October 23, 2015

Millennials demonstrate highest levels of trust in advertising

Trust for advertising has its highest levels among Millennials, according to recent research released by Nielsen, and not just for online channels. ... >>

BizReport | Email Marketing October 21, 2015

Punctuation? It makes all the difference!

Previous research has enlightened marketers about which words work best in email subject lines to improve open rates. New research sheds light on which punctuation piques email recipients' interest.... >>

BizReport | Email Marketing October 16, 2015

Email deliverability rates drop, U.S. one of worst affected

Emails remains a popular marketing channel and has stood the test of time, yet according to new figures released by global data solutions firm Return Path, less than 8 in 10 permissioned email marketing messages are reaching their final destination.... >>

BizReport | Trends & Ideas October 14, 2015

82% of Brits do not intend to buy Xmas gifts with smartphone or smartwatch payment tech

Despite the hype surrounding mobile payments via phones or a smartwatch, research from Skopos reveals that a significant number of Brits won't be using either to purchase gifts this festive season. ... >>

BizReport | Mobile Marketing October 06, 2015

Mobile use during dining experience researched

The use of mobile devices while dining out is prevalent. While some can not resist photographing and sharing their dishes, research has revealed what might seem obvious to some - that Instagramming and Tweeting your dinner means you are missing... >>

BizReport | Mobile Marketing October 05, 2015

Poor mobile connectivity costing UK retailers 1.2 billion pounds

Retailers could boost mobile sales and increase consumer confidence in mobile shopping if they introduced easy payment choices such as one-click payment, according to new research from Webloyalty.... >>

BizReport | Internet October 05, 2015

Multi-tasking costing UK marketing industry 44 million days of productivity every year

Specialist recruitment firm Randstad Business Support has delved into multitasking in the workplace and how social media and technology have made it necessary to become an effective task juggler. What's needed to cope with such distractions, says Randstad, is some... >>

BizReport | Advertising October 01, 2015

Consumers keen to hear from brands, but not all agree on when

Incentives play a significant role in consumer purchase decisions and two recent studies reveal that retailers that don't employ vouchers and discounts are missing out on a fair chunk of sales.... >>

BizReport | September 17, 2015

81% of financial advisors use social media for business

In a comprehensive study of financial advisors' use of social media it has been found that the vast majority of advisors currently use social media for business. ... >>

BizReport | Ecommerce September 17, 2015

Retailers use of customer data found wanting

A new report from Yes Lifecycle Marketing suggests that, despite access to more online and offline customer than ever before, retailers are not fully utilizing that data to engage their most valuable customers. ... >>

BizReport | Email Marketing September 15, 2015

Consumers respond to email subject lines that give them control

Experian's latest Email Benchmark Report reveals that using just one of two words in an email subject line can boost revenue, transaction rates and transaction-to-click rates. ... >>

BizReport | Blogs & Content September 14, 2015

Freebies do not sway tech bloggers' reviews

New research reveals that bloggers who accept compensation for reviews actually feel empowered, not indebted, to those companies pitching products at them. ... >>

BizReport | Social Marketing September 04, 2015

Imbalanced approach to social means consumers left waiting for response

Social media demands a responsive and engaged communication strategy from brands, yet recent research finds that, even now, more than 80% of social messages to brands go unanswered for 72 hours.... >>

BizReport | Mobile Marketing September 01, 2015

Smaato: Spending on mobile web ads soars

Ignore the mobile web in favor of apps at your peril. According to mobile publisher and app developer ad platform Smaato, use of the mobile web is soaring. ... >>

BizReport | Search Marketing August 31, 2015

Referral key way in which marketers find SEO services

How do you go about finding a SEO company? According to a recent survey by Clutch, referrals are the most popular route, but not always the best.... >>

BizReport | Advertising August 24, 2015

1 in 3 Millennial Teens influenced by advertising

Teenagers in the U.S. spend twice as much time on their mobile devices each day as they do with traditional TV or desktop computers, according to a survey by Refuel Agency. ... >>

BizReport | Advertising August 20, 2015

Millennials believe ads are increasingly relevant

According to new research from Acxiom, younger consumers are more likely to believe advertising is becoming more relevant to them.... >>

BizReport | Mobile Marketing August 19, 2015

Jumio: 56% of mobile transactions abandoned, costing retailers billions

Mobile transactions are rising fast but, according to new research released by Jumio, so are abandoned purchases, costing U.S. retailers as much as $24.5 billion in lost revenue. ... >>

BizReport | Mobile Marketing August 19, 2015

80% of Apple Watch owners using Apple Pay

'Magical' - that's how respondents to research by Wristly describe the process of paying with Apple Pay using an Apple Watch. But don't let the headline fool you.... >>

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