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BizReport | Advertising August 01, 2017

Ad viewability in UK at highest level in a year

The latest quarterly benchmark report fro Meetrics reveals that online ad viewability levels in the UK have risen to the highest seen in over a year, although the country still lags other European countries. ... >>

BizReport | Trends & Ideas July 31, 2017

Tech has turned UK into Instant Gratification Nation

Our almost total reliance on technology, and expectations of quick responses at the touch of a button, has led to many believing their are far less patient today than five years ago. New research puts some figures to the phenomenon.... >>

BizReport | Advertising July 28, 2017

Purpose-driven brand ads up fourfold in five years

Purpose-driven ads have grown in number over the past five years, according to video ad tech firm Pixability, and they generate more views and engagement than other ad types. ... >>

BizReport | Ecommerce July 28, 2017

Few UK organizations can adjust marcomms in real-time

Most organizations in the UK agree that real-time customer engagement can deliver a significant increase in revenue. However, according to a new study from SAS, few of those organizations collect less than a third of relevant data on their customers... >>

BizReport | Ecommerce July 27, 2017

Consumers prefer free to fast delivery

A new report reveals a huge gap between what retailers and consumers perceive as the most persuasive shipping offerings. ... >>

BizReport | Ecommerce July 26, 2017

Airlines and broadband/pay-TV failing in customer service

Broadband and pay-TV firms, along with airlines, saw the biggest increases in consumers touting them as the worst sectors for service, according to service design agency Engine's latest annual study. ... >>

BizReport | Trends & Ideas July 25, 2017

Corporate space sharing next high-growth sector of sharing economy

Juniper's latest research reveals that transport and space sectors will continue to dominate the sharing economy while corporate space sharing is predicted to become the next high-growth sector. ... >>

BizReport | Ecommerce July 25, 2017

Retailers agree not enough being done to replicate online shopping in-store

New research among UK retailers by Qmatic UK reveals that, while retailers are determined to continue investing in in-store technology, many agree they are not doing enough to replicate the online shopping experience that consumers crave. ... >>

BizReport | Internet July 24, 2017

Data threat report reveals 43% of retailers suffered breach in past year

A new study reveals that 43% of retailers across the globe have suffered a data breach in the past year, prompting nearly three quarters of retailers to increase investment in IT security. ... >>

BizReport | Search Marketing July 21, 2017

Accuracast: Google's ad shuffle pays off

It seems that Google's gamble of eliminating text ads from the right rail of search results pages has paid off, according to new analysis from Accuracast. ... >>

BizReport | Advertising July 21, 2017

Ads on newsbrand websites 84% more likely to be viewed

Does the context of the website on which ads are placed matter? Yes, according to new research that found ads on newsbrand sites were far more likely to be viewed. ... >>

BizReport | Trends & Ideas July 20, 2017

DMA (UK) reveals continuing decline in newspaper inserts

The Direct Marketing Association (UK) has released research revealing print advertising inserts in newspapers continue to decline while magazine and third-party distributions are taking a larger market share. ... >>

BizReport | Advertising July 20, 2017

Are short brand videos really better? Not always...

When it comes to online video ads, view time is not the only metric that matters, according to new research from marketing platform TwentyThree which throws into doubt the accepted wisdom that shorter is better. ... >>

BizReport | Trends & Ideas July 17, 2017

Cards overtake cash in UK payments

According to the British Retail Consortium's latest annual payments survey, card payments now exceed cash payments in the UK. ... >>

BizReport | Ecommerce July 17, 2017

57% of all U.S. online spend goes through Amazon

As news filters through of the success of Amazon's latest Prime Day, research from Salmon reveals just how much of all online spending goes through the online retail behemoth. ... >>

BizReport | Mobile Marketing July 14, 2017

UK: 40% of online grocery shopping done on mobile

Convenience and click-and-collect are factors shifting consumer grocery shopping habits, according to new research that reveals everyday staples are now among the most-searched online terms. ... >>

BizReport | Ecommerce July 14, 2017

Retailers should pay heed to online shoppers' hearts as well as heads

Emotional intelligence is what will win over a new generation of online shoppers, according to a new study from payment firm, Klarna. ... >>

BizReport | Search Marketing July 13, 2017

Travel brands with 'highly browsable experience' rank higher in Google

New research published this week by Searchmetrics provides those in the travel industry with insight into search ranking factors to enable improved visibility in Google searches. ... >>

BizReport | Trends & Ideas July 11, 2017

Research: Use and stickiness of standalone AI-driven PAs skyrockets

While use of personal assistant apps on smartphones is showing signs of stagnation, use of standalone home devices such as Alexa has skyrocketed, according to a new report from consumer-centric measurement firm Verto Analytics. ... >>

BizReport | Trends & Ideas July 11, 2017

Third of Brits trust the media less now than they did six months ago

Only one in five people in the UK always trust the information reported by the media, according to a new study from online video platform, Newsflare. ... >>

BizReport | Loyalty Marketing July 05, 2017

Lack of trust continues to be largest obstacle to adoption of mobile products, services

The annual Global Consumer Trust study from the Mobile Ecosystem Forum reveals positive changes in consumer mobile behavior driven by security, privacy and identity concerns. ... >>

BizReport | Advertising July 03, 2017

Internet users associate advertising with fake news

As the battle against fake news continues, a new study commissioned by Rakuten Marketing reveals that a climate of distrust now sees almost three-quarters of British consumers associating advertising with fake news. ... >>

BizReport | Loyalty Marketing July 03, 2017

Strong values + relevant offers = brand loyalty

New research from the DMA and Foresight Factory reveals that more than half of consumers continue to use the same brands, websites, and stores without looking for alternatives. ... >>

BizReport | Trends & Ideas June 20, 2017

Cost leading factor in marketing conference attendance

Love them, or hate them, conferences seem to grow in number and variety each year. But what do marketers really think about them? Internet marketing agency Digital Third Coast conducted a survey to find out. ... >>

BizReport | Advertising June 19, 2017

More than decade later, people still don't like ads

A new survey by Nielsen Norman Group has found that little has changed in the past decade with regard to people's views on digital ad formats. People still don't like them. ... >>

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