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BizReport | Ecommerce April 08, 2014

11% of UK retailers expect 50% of online sales to be made via mobile by end of year

Mobile's increased role in ecommerce is reflected in the findings of the latest IMRG e-Retail Survey which has found that more than ten percent of senior ecommerce professionals in the UK believe more than half their online sales will come... >>

BizReport | Mobile Marketing April 01, 2014

Snackers present restaurants with mobile opportunity

Today's on-the-go consumer is snacking more today than they were two years ago, according to a new study from Technomic. Just as their lives have become more mobile, consumers want their snacks to be, too, representing a potential new revenue... >>

BizReport | Social Marketing April 01, 2014

Forrester report highlights why marketers should be using Google Plus

Google Plus isn't as deserted a destination as you might at first think. According to new research from Forrester the social network is actually a more effective marketing environment than Twitter and is a must for marketers.... >>

BizReport | Mobile Marketing March 25, 2014

Mobile tops list of items travelers least want to forget when packing for a trip

Everyone has that one item that they least want to forget when packing for a trip. What that item is may depend on where you come from, according to new research from online travel agency Agoda.... >>

BizReport | Internet March 18, 2014

Content marketing a growing marketing activity

Just over half of B2B brands and 68% of B2C brands have a content marketing budget in place, finds new research from comms agency Bite, but fewer than a third are able to measure the return on investment. ... >>

BizReport | Ecommerce March 17, 2014

Bad consumer care puts businesses in the dog house for a year

How long would you hold a grudge against a company from which you'd received bad service or had your trust in them tested? According to new research from customer experience management company Thunderbird for some consumers that disappointment can last... >>

BizReport | Social Marketing March 13, 2014

Photos, video enhance Twitter engagement

It has been revealed that 140 words alone are not enough on Twitter. In order to boost engagement you need to add in a little more like a photo, a hashtag or a quote.... >>

BizReport | Mobile Marketing March 13, 2014

Privacy and security barriers to mobile payment use

Mobile penetration in the US and Europe continues to rise, but consumers remain skeptical about using their mobile device as a means of replacing cash and credit cards, according to new research released by management consultants Bain & Co. ... >>

BizReport | Ecommerce February 26, 2014

Research reveals importance of feedback to brands and consumers

The customer's voice is even more important than ever to survive in today's competitive world, and recent research reveals that while listening is important, response is just as crucial. ... >>

BizReport | Social Marketing February 24, 2014

Gigya records over 800 million social logins in 2013

Social media logins are becoming an increasingly popular way for Internet and mobile users to log in to their favorite websites as new data released by connected consumer management firm Gigya shows.... >>

BizReport | Mobile Marketing February 21, 2014

1 in 6 UK consumers receive no direct mobile communication from businesses

Marketers in the UK are failing to engage customers through mobile marketing, according to research from integrated mobile solutions specialist firm Oxygen8 Group, with one in six consumers in the country receiving no direct mobile communications from businesses.... >>

BizReport | Ecommerce February 20, 2014

32.8 million Americans use a mobile device to book travel

A new survey reveals that booking travel on a mobile device is an increasingly popular activity, particularly among younger travel bookers. ... >>

BizReport | Social Marketing February 13, 2014

60% of TV show interactions on Facebook occur during broadcast

Marketers have long wanted to know about the social aspect of Facebook's relation with television viewing and, thanks to new research conducted in partnership with UK-based social television analytics firm SecondSync, they have some answers.... >>

BizReport | Advertising February 12, 2014

Digital ad designers need to up their game

New research brings bad news for advertisers. Those digital ads you're lovingly creating and distributing just aren't getting through to consumers; they're largely being ignored.... >>

BizReport | Internet February 11, 2014

Consumers turn to online video for home remodeling tips and inspiration

The latest Remodeling Market Index for the final quarter of 2013, released by the National Association of Home Builders, is at its highest reading since the first quarter of 2004. Research by Burst Media reveals that this trend is set... >>

BizReport | Advertising February 10, 2014

Performance display ads turn viewers into clickers

New research from performance display ad specialists Criteo reveals that click-through rates on such ads are far higher than traditional display ads, while those that click on performance display ads perform 51% more organic search clicks. ... >>

BizReport | Social Marketing January 31, 2014

Research reveals post frequency sweet spot for hotels on Facebook

When Inside Facebook looked at the performance of posts and statuses by hotels and resorts, they discovered that many are posting way too much on the social network.... >>

BizReport | Ecommerce January 20, 2014

Websites without live chat are like stores with no sales assistants

In their fifth, and final, Live Chat Effectiveness report, LogMeIn reveals that live chat is effective in driving sales among mobile shoppers yet very few UK retailers offer their mobile customers a live chat option.... >>

BizReport | Ecommerce January 14, 2014

Millennial, Boomer shoppers more alike than you might think

Millennial and Boomer shoppers are more alike than previously thought, according to new research published by Radius Global Market Research, with both comfortable conducting online research and using social media.... >>

BizReport | Mobile Marketing January 14, 2014

Travel technology firms to invest more in mobile

2014 will see travel firms upping their spend on technology, according to a new survey conducted among attendees of the upcoming Travel Technology Europe trade show, with mobile taking the biggest chunk.... >>

BizReport | Ecommerce January 09, 2014

Store staff equipped with mobile technology will enhance service and boost sales

New research from digital retail experience and tech firm Red Ant reveals that frontline shop staff in retail environments would be much better able to serve customers if they were provided with technology to help them.... >>

BizReport | Internet December 30, 2013

Bot traffic overtakes human traffic online in U.S.

Fantasy and science fiction describe a world where robots have taken over. That scenario may already have come to fruition in the online world where, according to new data released by Solve Media, there was more fraudulent bot-traffic than there... >>

BizReport | Social Marketing December 19, 2013

Three-quarters of Facebook posts subject to 'self-censorship'

Around one in three Facebook posts are never seen by others due to 'self-censorship', according to new research from the social network. However, there is one entity that gets to see all you post - Facebook itself. ... >>

BizReport | Social Marketing December 13, 2013

Product reviews on Facebook more trusted, influential than on other social media

New research reveals that, among active social media users, recommendations and product reviews on Facebook are more trusted and acted upon than any other online destination including other social media outlets and retail websites.... >>

BizReport | Ecommerce December 04, 2013

Research: Silver surfers feel undervalued by retailers

One in three online shoppers over the age of 60 "can't imagine life without the Internet" yet, according to new research from Shoppercentric, retailers are struggling to engage with older consumers. ... >>

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