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BizReport | Social Marketing May 17, 2016

Research uncovers the value to brands of influencers on Twitter

It is 'handheld' names, not 'household' names, that are helping to sell products in the 21st century, according to a new joint study from Twitter and analytics firm Annalect, as online influencers prove they have the power to persuade. ... >>

BizReport | Mobile Marketing May 12, 2016

Mobile banking users in UK overwhelmingly happy with service

New data from Juniper Research reveals that mobile bankers in the UK and US are, on the whole, happy with the service they are getting from their banks. However, the data also serves as a warning to banks that bad... >>

BizReport | Ecommerce May 11, 2016

Increased education needed for online travel bookers

Consumers are increasingly booking travel online, but when that travel experience falls short of expectations they turn to reviews instead of seeking refunds found new research from MarkMonitor. ... >>

BizReport | Mobile Marketing May 11, 2016

83% open retailer emails during morning commute

Bleary eyed and hugging coffee they might be, but the best time for retailers to reach consumers by email is during their morning commute, according to a new study from retail marketing agency Leapfrogg. ... >>

BizReport | Social Marketing May 11, 2016

Brands continue to ignore fans on social media

It is common sense that ignoring customers will cause them to dismiss a brand and head elsewhere yet, according to new data from Sprout Social, that is exactly what many brands are doing on social media. ... >>

BizReport | Mobile Marketing May 10, 2016

Screen size matters to app engagement

Size matters when it comes to app engagement. At least, that's the take out from mobile engagement platform Localytics' latest research;. ... >>

BizReport | Blogs & Content May 09, 2016

Consumers more engaged with branded content on smartphones

A new report from tech platform provider Polar reveals that consumers are spending more time engaging with branded content on their smartphones that on desktops or tablets. ... >>

BizReport | Social Marketing May 09, 2016

Quintly: Facebook Reactions use underwhelming

Facebook users finally got some alternatives to the bland "Like" button earlier this year. However, new research shows that, despite the new choices on offer, most are sticking with the old 'thumbs up'. ... >>

BizReport | Mobile Marketing May 06, 2016

Consumers have already started back-to-school shopping

Too early for back-to-school marketing? No, concludes perhaps the first study for this year's school year. ... >>

BizReport | Search Marketing May 05, 2016

51% of Brits can not spot ads in search results

They have the word "Ad" alongside them, highlighted in bright orange, yet according to a recent study in the UK by Ofcom, half of adults in the UK are unable to identify which Google search results are paid ads. ... >>

BizReport | Ecommerce May 05, 2016

Clean fraud and account takeover top UK businesses fraud concerns

Survey results from CyberSource reveal that clean fraud and account takeover are now the primary fraud risks causing concern for UK businesses. ... >>

BizReport | Internet May 03, 2016

eRetail, banking and airline ticketing earmarked as hot areas for online fraud

Hot off the press from Juniper Research comes the forecast that fraudulent online transactions are set to reach $25.6 billion by 2020, up from $10.7 billion last year.... >>

BizReport | Advertising May 02, 2016

'Adblockalypse' now?

Are we heading towards an 'adblockalypse'? A new survey from Unruly reveals there is a real risk of consumers abandoning advertising if brands do not pay heed to the signals and adopt new strategies. ... >>

BizReport | Ecommerce May 02, 2016

Product page conversion rates average 8%

Shoppers increasingly enter online stores through anything but the front door. For many, a product page is the first encounter with a retailer. New research delves into the conversion rates of product pages.... >>

BizReport | Loyalty Marketing April 29, 2016

Global study reveals 'authenticity deficit' among brands

A new report from Cohn & Wolfe finds that brands and companies are not seen as being open and honest by the majority of consumers. ... >>

BizReport | Trends & Ideas April 28, 2016

Data breaches take seconds, detection far longer

New research from Verizon reveals that the time between data being compromised and that breach being discovered is increasing. ... >>

BizReport | Trends & Ideas April 27, 2016

Brits prefer to complain from behind a computer, mobile screen

The British "stiff upper lip" might mean self-restraint in public displays of emotion, but once they are safely behind a computer screen the Brits really let loose, according to new research from online review platform Trustpilot. ... >>

BizReport | Email Marketing April 21, 2016

Research reveals the effect on Brits of crying emoji in email subject lines

How do you get British people to open an email? Use emoji and sarcasm, according to the latest findings of research by email provider Mailjet. ... >>

BizReport | Mobile Marketing April 20, 2016

Mobile ticketing volume to double by 2020

The number of tickets purchased via mobile will more than double by 2020, according to the latest figures published by Juniper Research. ... >>

BizReport | Email Marketing April 19, 2016

85% of consumers sign up for marketing emails hoping for a reward

Recent research from Adestra reiterates what most marketers have already learned - consumers sign up for marketing emails hoping for some sort of reward. ... >>

BizReport | Trends & Ideas April 19, 2016

Study reveals the global economic contribution of TripAdvisor

TripAdvisor is not only influencing travelers' booking decisions, it is also driving travel spending that would otherwise not have occurred, according to a new study from Oxford Economics and commissioned by the travel website. ... >>

BizReport | Trends & Ideas April 15, 2016

Younger generations most likely to value physical stores

Despite digital being an integral part of their lives, younger generations are actually more likely to say it is important that a brand has a physical store, according to new research from iModerate Research Technologies. ... >>

BizReport | Mobile Marketing April 11, 2016

Retailers failing to maximise power of apps to drive consumers in-store

Mobile and online commerce is not the death knell for in-store shopping as some might predict, according to mobile app developers Apadmi. Instead, mobile - and apps in particular - can play a significant role in bringing consumers back into... >>

BizReport | Social Marketing April 07, 2016

What is the ideal length of a social media post?

With attention spans shortening and time being divided between several devices, what is the ideal word count for social media posts? Express Writers has an answer. ... >>

BizReport | Trends & Ideas April 04, 2016

Just how much are mobile gamers forking out on in-app purchases?

Research from Slice Intelligence reveals just how much mobile gamers spend on in-app purchases and how they compare to traditional console gamers. ... >>

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