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BizReport | Mobile Marketing May 28, 2013

NFC awareness up but many see no benefits to the technology

As more businesses and brands, and handset manufacturers, invest in contactless payment technologies, consumer awareness is starting to grow. According to the latest Mobile Payment Index from eDigitalResearch, consumer awareness has more than doubled in the last 12 months.... >>

BizReport | Trends & Ideas May 09, 2013

PIPsters: a new breed of consumers selling their personal data for cash

Marketers want consumer data - they collect it and they buy it. Today's savvy consumers know this and some, dubbed PIPsters by a new report, are happy to hand over their personal information for cash.... >>

BizReport | Ecommerce May 08, 2013

Europe leads U.S. in online retail social login implementation

Online retailers are looking for ways to personalize the shopping experience, with many turning to social logins. However, new research from Betapond found that, while social login implementation is still low, it is twice as popular with European retailers than... >>

BizReport | Search Marketing May 07, 2013

Mobile local search quadrupled in 2012

Local search via mobile devices more than quadrupled in 2012, according to a new report by comScore released by the Local Search Association.... >>

BizReport | Mobile Marketing May 07, 2013

Arbitron: U.K. smartphone users spend most time with mcommerce apps

U.K. smartphone users are much more active users of mcommerce apps than their counterparts in Europe and America, according to a new report released by Arbitron this week. ... >>

BizReport | Social Marketing May 06, 2013

Study identifies 3 simple tactics to boost Twitter Follower numbers

Be happy, don't talk about yourself, and rein in hashtag use. These three Twitter tactics to boost Followers come from a first-of-its-kind study from researchers at Georgia Tech.... >>

BizReport | Social Marketing May 03, 2013

Social media influences mass affluent consumers

Whether in the accumulating wealth life stage, about to retire, or retired, research has found that mass affluent consumers use, and are influenced by, social media. ... >>

BizReport | Search Marketing May 01, 2013

BRC: 198% YoY rise in retail search volume via tablets

The latest findings of the British Retail Consortium/Google Retail Monitor reveal that total retail search volumes from UK consumers searching via a tablet have increased significantly.... >>

BizReport | Mobile Marketing May 01, 2013

46% use mobile only in path-to-purchase

Today's mobile consumers increasingly start their path-to-purchase on a mobile device yet around half convert offline or on another screen, according to new research released by Telmetrics and xAd. ... >>

BizReport | Loyalty Marketing April 29, 2013

Brits don't care for travel-related loyalty schemes

Less than one in five Brits is enamored by travel industry loyalty schemes, according to an academic from the Lucerne University of Applied Sciences and Arts. ... >>

BizReport | Social Marketing April 21, 2013

Facebook Fan value rises 28% since 2010

Fans of brands on Facebook have significantly upped their worth over the past three years, according to new figures released by social media marketing firm Syncapse, with some brands averaging Fan values in the thousands of dollars. ... >>

BizReport | Social Marketing April 21, 2013

BabyCenter: 91% of moms use social media

Three years ago, BabyCenter revealed data demonstrating that moms were becoming an online social force to be reckoned with; sought after by brands seeking endorsement and awareness. Today, moms are even more social than ever and many check their networks... >>

BizReport | Mobile Marketing April 16, 2013

UK research reveals mobile websites more popular than apps

New research in the UK from EPiServer reveals that mobile websites are marginally more popular among mobile users than apps and more popular for making purchases. ... >>

BizReport | Advertising April 15, 2013

Consumers increasingly intolerant of bad ads

There are many things that can ruin a day - bad weather, bad hair, or just a bad mood. Apparently there's something else that can ruin a person's day - bad ads. ... >>

BizReport | Ecommerce April 09, 2013

More info you can't ignore about need for mobile-friendly websites

Following on from recent research highlighting the importance of mobile-optimization for email comes a new infographic that should kick the butts of marketers that have yet to develop mobile-friendly websites. ... >>

BizReport | Trends & Ideas April 09, 2013

What's a consumer's time worth?

If consumers could be paid for taking part in mobile surveys or listening to a sales pitch, how much would they expect to receive? That's a question incentives and engagement firm Parago put to adult American consumers. ... >>

BizReport | Advertising April 05, 2013

Global research project reveals best ad formats for tablets

A global research project, in which 37 ad formats were tested among 20 million U.S. consumers over a 14-month period, has helped to define the best ad formats for tablets. ... >>

BizReport | Mobile Marketing April 04, 2013

Artisan: Retail execs choose to invest in native apps over mobile Web

Mobile experience management firm Artisan reveals that retail marketing executives plan to up investment in making native apps the cornerstone of their mobile marketing efforts.... >>

BizReport | Mobile Marketing March 22, 2013

Men prefer gaming on consoles, women on smartphones

Following on from recent research by Mintel that revealed more girls in the U.K. use smartphones than boys, who instead prefer gaming consoles and PCs, is an online survey in the U.S. from Frank N. Magid Associates and PlaySpan that... >>

BizReport | Advertising March 20, 2013

TV advertising biggest driver of brand conversations, on- and offline

While marketers focus on social and mobile marketing, new research has shown that it is television advertising that generates prolonged word-of-mouth and drives the most significant web traffic. ... >>

BizReport | Search Marketing March 14, 2013

Google: Half of mobile conversions happen within the hour

Research by Google and Nielsen provides mobile marketers with key insights into when and why people use mobile search and the actions taken as a result of this use.... >>

BizReport | Social Marketing March 08, 2013

30% of top brands have dedicated customer service account on Twitter

New research from social media analytics firm Simply Measured reveals that it's not only Facebook being used by top brands to bolster customer service. Twitter, too, is a popular platform on which almost a third of brands now have dedicated... >>

BizReport | Mobile Marketing March 07, 2013

Wifi access influences where shoppers shop

New research from JiWire reveals that wifi connectivity not only impacts the way that shoppers shop, but also where. ... >>

BizReport | Search Marketing March 01, 2013

UK's most-visible paid search ad brands revealed

New research from search and social analytics software firm, Searchmetrics, reveals the websites most likely to be seen in paid search ads on Google UK, with Amazon.co.uk the most visible by a long shot. ... >>

BizReport | Mobile Marketing February 28, 2013

Study identifies retailers most at risk from showrooming

New research from Placed.com, into the effects of showrooming on retailers, identifies those businesses that are most at risk of losing business to Amazon. ... >>

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