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BizReport | Advertising August 24, 2015

1 in 3 Millennial Teens influenced by advertising

Teenagers in the U.S. spend twice as much time on their mobile devices each day as they do with traditional TV or desktop computers, according to a survey by Refuel Agency. ... >>

BizReport | Advertising August 20, 2015

Millennials believe ads are increasingly relevant

According to new research from Acxiom, younger consumers are more likely to believe advertising is becoming more relevant to them.... >>

BizReport | Mobile Marketing August 19, 2015

Jumio: 56% of mobile transactions abandoned, costing retailers billions

Mobile transactions are rising fast but, according to new research released by Jumio, so are abandoned purchases, costing U.S. retailers as much as $24.5 billion in lost revenue. ... >>

BizReport | Mobile Marketing August 19, 2015

80% of Apple Watch owners using Apple Pay

'Magical' - that's how respondents to research by Wristly describe the process of paying with Apple Pay using an Apple Watch. But don't let the headline fool you.... >>

BizReport | Advertising August 18, 2015

Video completion rate top KPI for UK advertisers

Videology's latest UK video market report reveals that the 'view through rate' is now a top priority among advertisers.... >>

BizReport | Advertising August 17, 2015

Study: 'Shockvertising' has become obsolete

When students from Wits University in Johannesburg explored the effectiveness of shock advertising on Generation Y, they found the creative treatment was not at all effective at communicating brand. ... >>

BizReport | Advertising August 12, 2015

PageFair counts the cost of ad blocking

The significant rise in the number of Internet users using ad blocking software is costing advertisers billions .... >>

BizReport | Trends & Ideas August 06, 2015

Retail experience expectations not so different between genders

A recent report, 'Does Gender Influence Shopping Behavior?' may immediately bring to mind several jokes about how men and women go about shopping. However, new research reveals that, while they may tackle the stores in different ways, when it comes... >>

BizReport | Mobile Marketing August 05, 2015

Click-to-call ads 4x more likely to lead to purchase

Consumers who 'click-to-call' from a mobile ad are more likely to make a purchase than those who interact with an online ad, according to recent research from mobile advertising analytics firm Marchex.... >>

BizReport | Internet August 03, 2015

Personal data: Lack of trust could hinder business growth

Growth of digital services and businesses in the UK relies heavily on trust in the use of personal data, something which, according to a new study from the Digital Catapult, is currently lacking among a significant number of consumers. ... >>

BizReport | Ecommerce August 03, 2015

'Digiboomers' neglected by marketers

Within the next ten years a third of the UK population will be age 55 or over. According to research from digital agency Greenlight, marketers are neglecting to engage this segment of the population which, by 2025, will make up... >>

BizReport | Ecommerce August 03, 2015

UK: Pureplay online sales will exceed multichannel retailers' this year

Multichannel retailers' online sales will be surpassed by pureplays for the first time ever this year, according to the latest online retail report from Mintel.... >>

BizReport | Trends & Ideas July 27, 2015

Social media becoming integral to journalists' daily work

A recent study into how journalists are embracing social media to get their job done shows they are adapting to these new methods of communication and seeing increases in productivity as a result. ... >>

BizReport | Blogs & Content July 22, 2015

Report highlights increasing popularity of branded content on YouTube

Consumers head to YouTube for all sorts of reasons, but one that will interest marketers is that increasing numbers are checking out content from brands. ... >>

BizReport | Ecommerce July 09, 2015

Despite reliance on digital for holiday booking, European travelers like printed documents

European travelers are not quite ready to let go of printed travel documentaion, according to new research from Canon.... >>

BizReport | Internet July 06, 2015

Study: 'Digital amnesia' the result of over-reliance on mobile

A study across Europe and the U.S. concludes that the Internet and mobile devices are the cause of 'digital amnesia' with many relying on technology to store information we once stored in our head. Losing your phone would be akin... >>

BizReport | Trends & Ideas July 06, 2015

U.K.: Marketers concerned about keeping pace with marketing technology

The rapidly changing pace of the marketing industry has many professionals in the U.K. concerned about keeping up, according to a new report from Adobe. ... >>

BizReport | Ecommerce July 03, 2015

Research uncovers ways in which Millennials 'game' e-commerce

New research uncovers the sneaky tricks Millennials employ online to get the best prices and discounts.... >>

BizReport | Mobile Marketing July 02, 2015

Research highlights effectiveness of in-app messaging

Are you using in-app messaging in your apps? If you don't, you could be missing out on significantly higher rates of user retention and app launches, according to new research by Localytics. ... >>

BizReport | Advertising June 30, 2015

Neurological study pits digital ads against physical ads

Direct mail advertising is superior to digital advertising in a number of key ways, according to a new study sponsored by the U.S. Postal Service's Office of Inspector General. ... >>

BizReport | Internet June 25, 2015

Young Americans fear hacking more than natural disasters and terrorism

In the run up to the much-anticipated new television series, Mr Robot, airing on USA Network, a survey of young people was conducted to ascertain their current views on social media use and online security. The results reveal a fear... >>

BizReport | Ecommerce June 25, 2015

Study highlights powerful role of apps and cross device in purchase cycle

The latest Criteo State of Mobile Business study reveals that mobile-optimized website convert almost three times more than non-optimized as mobile is set to become the dominant ecommerce platform in the U.S., U.K., and most of Asia before the end... >>

BizReport | Advertising June 23, 2015

Consumers to brands: Stop shouting, start personalizing

Consumers are fed up with brands that continue to implement the "old-fashioned" marketing strategy of repeatedly blasting out ad messages. They want ads shown less often and with more personalized and relevant content, according to a new survey by Marketo... >>

BizReport | Mobile Marketing June 22, 2015

The differences between how Millennial moms and dads use mobile to shop revealed

Location-based mobile platform Retale analyzed the mobile shopping habits of Millennial moms and dad and found they use mobile differently during shopping trips, particularly when it comes to checking coupons and deals. ... >>

BizReport | Internet June 15, 2015

Bots now account for more Internet traffic than humans

Bots now account for more site visits than humans, according to new data released by Distil Networks.... >>

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