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BizReport | Blogs & Content January 20, 2015

Which B2B content type is the most-read and influential?

New research from Eccolo Media reveals which content types are most influential and frequently consumed by B2B technology buyers and decision makers. ... >>

BizReport | Mobile Marketing January 20, 2015

Target smartphone users based on their device brand

Marketers can now target consumers based on which smartphone brand they own, according to new research commissioned by mobile ad platform Opera Mediaworks.... >>

BizReport | Internet January 19, 2015

False malware alerts costing businesses time and money

Cyber-security alerts that turn out to be false alarms are wasting thousands of man hours and costing businesses millions of dollars, according to new research published by the Ponemon Institute and sponsored by security firm Damballa.... >>

BizReport | Social Marketing January 14, 2015

Computers better judge of personality than friends and family

Your Facebook activities can give away a lot more about your personality than you might think. New research reveals it takes very little for a computer to suss out your traits and get to know you better than your own... >>

BizReport | Ecommerce January 13, 2015

Why do people abandon online travel bookings?

Eighty-one percent of people abandon their travel bookings online. Why? New research from Salecycle has the answer.... >>

BizReport | Trends & Ideas January 09, 2015

Average order values increase at least 50% among consumers that watch product page videos

Retailers that incorporate product video on their sites to inform consumers report higher average order values and conversion rates according to a survey of Liveclicker's customers. ... >>

BizReport | Trends & Ideas January 06, 2015

Telecom companies need to up their customer empathy

An Empathy Index released by Lady Geek, a campaigning agency focusing on improving women's access to technology, shows LinkedIn at the top of the scale and telecom firms near the bottom.... >>

BizReport | Trends & Ideas January 05, 2015

Study reveals looking healthy is better than looking intelligent for corporate leaders

If you want to get ahead in business you might want to put looking healthy at the top of your New Year's resolutions as new research suggests looking healthy trumps looking intelligent among corporate leaders.... >>

BizReport | Research December 18, 2014

Researchers use Yelp to predict a restaurant's chances of survival

Researchers at the University of Maryland have developed a tool that appears to show a connection between the success of a restaurant and the content of Yelp reviews. ... >>

BizReport | Social Marketing December 12, 2014

Ofcom report reveals drop in social media use in several countries

In a survey by Ofcom across nine countries, the UK was found to have the greatest decline in social media use among adults. ... >>

BizReport | Blogs & Content December 11, 2014

Consumers consider themselves savvy discerners of credible online reviews

Online research is something just about all consumers do before committing to a purchase and, according to research from Influence Central, consumers believe they know a good review from a bogus one.... >>

BizReport | Advertising December 04, 2014

Google: An ad served does not equal an ad viewed

Online ad viewability is not a new problem, but a new study released by Google underlines just how many display ads are never seen by human eyes and highlights those factors that affect viewability.... >>

BizReport | Advertising November 25, 2014

How does $1-$3 per month sound for an ad-free Internet experience?

Google is running an experiment that aims to find an additional way to fund the Internet. The program, called Contributor, asks that consumers pay a small amount per month to avoid seeing advertisements on participating websites. ... >>

BizReport | Mobile Marketing November 24, 2014

Travel study reveals extent of travelers' frustration with poorly performing apps, websites

A new survey from mobile and cloud test firm SOASTA reveals not only the extent to which Americans rely on website and apps for holiday travel but just how frustrating app failure can be.... >>

BizReport | Ecommerce November 18, 2014

Survey shows men keener to shop in-store than women

Men are not generally known for their love of trawling around stores, so a survey of UK consumers threw up some interesting findings in relation to Christmas shopping.... >>

BizReport | Trends & Ideas November 17, 2014

'Presenteeism' becoming a thing of the past as technology enables working from home

For an increasing number of employees, the commute to work is a short walk down the hall to the study or finding a parking space on the sofa. New research from creative storytelling agency Rooster Punk and agile cloud workspace... >>

BizReport | Search Marketing November 17, 2014

Research reveals need for marketers to understand mobile search ranking factors

Research comparing mobile search results with those on a desktop highlights the need for marketers to be aware of how their pages rank on mobile by understanding those factors that correlate with higher positions. ... >>

BizReport | Trends & Ideas November 17, 2014

'World-wide vanilla' approach to marketing eroding Asian cultural standards

New research among Asian consumers illustrates the need for brands to be both global and local in order to illustrate their understanding of cultures and appeal to those against globalization. ... >>

BizReport | Trends & Ideas November 12, 2014

Most Americans believe all-day store opening on Thanksgiving detracts from traditional celebration

How do you feel about stores being open on Thanksgiving Day? According to new research from LoyaltyOne, half of Americans thinks it is a bad idea, although that attitude is very age-dependent.... >>

BizReport | Trends & Ideas November 11, 2014

Digital budgets to increase as companies strive to connect with consumers

A new study released by global research firm Gartner reveals that digital marketing budgets among large organizations are forecast to rise by 8% in 2015.... >>

BizReport | Trends & Ideas November 03, 2014

AFP: Charitable givers getting younger and more socially, culturally diverse

The demographic profile of charitable givers in the U.S. is changing, according to a regional survey from the Association of Fundraising Professionals chapter in Greater Philadelphia.... >>

BizReport | Advertising October 29, 2014

Familiarity can breed contempt when it comes to ad retargeting

Repeated, or retargeted, advertising can annoy many consumers and ads for products seen after a consumer has finished researching a product can do more harm than good, according to new research from InSkin Media and RAPP Media.... >>

BizReport | Advertising October 21, 2014

Internet ad revenues hit landmark high in first half of 2014

Internet ad revenue rose 15% to $23.1 billion during the first half of 2014, a landmark figure according to the latest IAB Internet Advertising Revenue Report.... >>

BizReport | Mobile Marketing October 15, 2014

Mobile gamers' spending and behavior highlighted in new study

A new study from Everyplay, the mobile-sharing division of game engine marker Unity, reveals who spends the most on mobile games and how they find new games to play.... >>

BizReport | Mobile Marketing October 14, 2014

Mobile the device of choice among Millennial Moms

Millennial moms are empowered by technology, finds a new study Millennial Media for mobile ad agency Ansible, and use several devices depending on their location.... >>

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