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BizReport | Mobile Marketing March 18, 2010

Experian segments mobile users by behavior/attitudes

The mobile user-base continues to grow and is large enough to be analyzed to allow for segmentation of user behaviors and attitudes, and that is exactly what Experian Simmons has recently done.... >>

BizReport | Social Marketing March 16, 2010

Fans and friends more likely to purchase

If a business doesn't have a presence on social media platforms such as Twitter and Facebook they risk being seen as "out of touch" while missing out on valuable word of mouth and even sales.... >>

BizReport | Social Marketing March 16, 2010

Unica survey reveals marketers' continuing enthusiasm for social media

Marketing technology provider, Unica, has released findings from its international survey into the level of social media technology adoption, usage and expected usage by direct and online marketers. ... >>

BizReport | Mobile Marketing March 15, 2010

Smartphone users want m-coupons

Here's something marketers don't hear every day - there's an audience out there ready and waiting for you to send them some marketing messages. According to new research by Compete, smartphone users want your m-coupons.... >>

BizReport | Social Marketing March 10, 2010

Social gamers will interact with brands in return for virtual currency

The vast majority of social gamers would be willing to undertake a marketing action in return for virtual currency, according to new research soon to be released by comScore.... >>

BizReport | Ecommerce March 09, 2010

Double-digit growth ahead for U.S. and European online retail

Here's some news that might motivate those small businesses who don't already have an online presence to do something about it. According to Forrester Research, online retail in both the U.S. and Western Europe will experience significant growth over the... >>

BizReport | Internet March 04, 2010

Ad-ology reveals 3 deadly account service sins for ad agencies

New research from Ad-ology gives advertising and web agencies a heads up as to what their clients find most frustrating about account service.... >>

BizReport | Mobile Marketing March 04, 2010

Women dominate mobile social networking scene

Hands up who thinks teens are the most prolific users of mobile social networking. Sorry, you're all wrong. Women are not only dominating social gaming and social networks on the Internet, they're also the single most active group accessing social... >>

BizReport | Email Marketing March 02, 2010

Social networking isn't strangling email

The time Internet users spend with email does not seem to have been affected by the rise in social networking, despite earlier speculation that it would. Such are the findings of Merkle's 2010 "View from the Social Inbox" report.... >>

BizReport | Search Marketing February 22, 2010

95% of traffic comes from first page of search results

New data from iCrossing proves what most SEO professionals have known since the inception of search engines - a brand's position on search engine result pages is everything. ... >>

BizReport | Mobile Marketing February 19, 2010

ABI Research: Mobile shopping worth $119 billion in 2015

A new report from ABI Research predicts that by 2015, shoppers are expected to spend over $100 billion on goods and services from their mobile phones. ... >>

BizReport | Social Marketing February 12, 2010

Growth in number of tweets continues

The number of tweets has increased 100% since August 2009, according to new research, and January's figures show no sign of a decline in growth any day soon.... >>

BizReport | Social Marketing February 11, 2010

Peers and friends no longer credible sources on social media

Are consumers still hanging on to every word their peers say on social media? Public relations firm Edelman recently released the findings of its 2010 Trust Barometer survey and many social marketers may find the results hard to swallow.... >>

BizReport | Ecommerce February 10, 2010

Online retailers' "friends" and "followers" want something in return

It's a marketer's dream come true. Consumers are proactively "following" or "friending" their favorite retailers. But why? What do consumers want from the relationship?... >>

BizReport | Mobile Marketing February 09, 2010

U.K. mobile Internet users spend 2.2 billion minutes on Facebook in one month

Facebook is a clear favorite when it comes to time spent on sites accessed via mobile phones in the U.K. According to new data from the GSM Association time spent accessing the social network via mobile accounted for nearly 40%... >>

BizReport | Ecommerce February 08, 2010

Online shoppers to spend more than offline this Valentine's Day

The first of 2010's big shopping days is less than a week away and while lovers look to grab a piece of each other's heart, retailers are focusing their efforts on grabbing as much of a consumer's wallet as possible.... >>

BizReport | Mobile Marketing February 04, 2010

Mobile couponing opens up massive opportunities for retailers

While mobile couponing is in the early stages of adoption in the marketplace the growing interest from consumers, especially young adults, opens up new opportunities for retailers to engage with their customers.... >>

BizReport | Ecommerce February 03, 2010

Europe's top online spenders are British

E-commerce has been identified as one of the fastest growing markets in the U.K. by price comparison website, Kelkoo. In fact, British shoppers accounted for around a third of all online sales across Europe last year.... >>

BizReport | Mobile Marketing February 03, 2010

Juniper Research predicts surge in mobile ticketing use

A new report from Juniper Research forecasts mobile phones will soon replace paper tickets for everything from concerts to commutes. ... >>

BizReport | Research February 01, 2010

Consumers enthusiastic to receive reminders by text alert

A new survey from Dialogue Communications has found that a significant number of British mobile phone users are ready and willing to receive text alerts for everything from bill payments to hair salon appointments. ... >>

BizReport | Ecommerce January 27, 2010

Online fraud cited as major threat by 60% UK businesses

According to CyberSource's Sixth Annual UK Online Fraud Report, over nearly 60% of merchants cited online fraud as one of their greatest threats to business. ... >>

BizReport | Ecommerce January 27, 2010

Over half Valentine's Day shoppers opting out of flowers, chocolate

Savvy marketers have already put the wheels in motion in the run up to Valentine's Day but some, like consumers themselves, are likely to leave it to the last minute. Here are a couple of projections that might make marketers,... >>

BizReport | Search Marketing January 25, 2010

comScore: 46% jump in global search market in 2009

The search market shrugged off the recession in 2009 and experienced significant growth, according to comScore's latest study.... >>

BizReport | Email Marketing January 25, 2010

ENISA: 95% of email is spam

A leading European cyber security agency has released its latest ESP spam survey which finds no significant progress has been reported in the fight against spam despite larger anti-spam budgets and management. ... >>

BizReport | Mobile Marketing January 22, 2010

Mobile marketers not employing mobile-specific analytical tools

Mobile marketers risk wasting time and money on ineffective campaigns due to a lack of campaign analytics and performance monitoring, according to a report published this week by mobile analytics and payment specialists, Bango.... >>

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