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BizReport | Ecommerce September 26, 2016

Why do online shoppers switch devices between research and purchase?

Why do online shoppers switch devices between researching and purchasing online? That's a question Bizrate Insights set out to answer in recent research. ... >>

BizReport | September 26, 2016

Video ad budgets increasingly diversifying beyond pre-roll

Online video advertisers are buying more strategic and varied video solutions than ever before, according to new programmatic advertising firm, Collective. ... >>

BizReport | Ecommerce September 26, 2016

Consumers shun search engines for retail sites during product discovery

Search engines are increasingly being knocked back in favor of retail sites when it comes to researching purchases online, according to HookLogic's recent report. ... >>

BizReport | Research September 26, 2016

Trust holding back sharing economy adoption

A lack of trust and clarity surrounding responsibility is holding back the sharing economy, according to a study by global online review community Trustpilot.... >>

BizReport | Advertising September 22, 2016

Native ads: Position of disclosure can affect click-through rate

How do publishers approach the business of including disclosure within native advertising on mobile? That's a question Polar seeks to answer in a new report. ... >>

BizReport | Trends & Ideas September 21, 2016

'Good reviews' trump family recommendations and celebrity endorsements

Good reviews are ranked just below discounts and promotions, but above recommendations from family and friends, as drivers of purchases, according to new research from ratings and review platform Feefo. ... >>

BizReport | Ecommerce September 21, 2016

54% of Millennials plan to spend significantly more this holiday season

There are 13 weeks until Christmas, but many shoppers have already begun their holiday shopping. Among those are Millennials who, according to Rubicon Project's latest poll, plan to spend considerably more this holiday season than last year.... >>

BizReport | Loyalty Marketing September 21, 2016

Retentionomics: The impact of customer retention on market share

Increased investment in customer retention leads to significant growth in market share, according to new research from Forbes and Sailthru.... >>

BizReport | Social Marketing September 20, 2016

Social buy buttons slow to take off

Consumers have been quick to jump on, and stay on, the social media bandwagon but, according to research from digital consultancy SUMOHeavy, they are not as quick to make purchases via the same platforms. ... >>

BizReport | Research September 20, 2016

82% of marketers lack knowledge, resources to create single customer view

Marketing technology firm BlueVenn has a story to tell about which battles marketers perceive to be their toughest and which 'mythical beasts of marketing' they encounter along the way.... >>

BizReport | Social Marketing September 19, 2016

Social and vlogs inspire fashion purchases, but glossy mags still rule

With London Fashion Week in full swing, digital marketing firm Rakuten Marketing lifts the hem of social media to ascertain its effect on fashion purchases. ... >>

BizReport | Mobile Marketing September 15, 2016

Mobile dominating UK retail landscape

Mobile commerce in the UK is surpassing desktop, according to new research from Criteo, while apps drive a bigger percentage of shoppers towards purchase than the mobile web.... >>

BizReport | Advertising September 14, 2016

92% want online video ad experience improved

European consumers are not happy with the online video advertising experience they are currently subject to and they want things to change, according to new research released by online video solutions provider, Brightcove.... >>

BizReport | Ecommerce September 14, 2016

'Oops moment' leads to abandoned shopping carts

A recent survey from Royal Mail among UK online shoppers has found that a third abandon their cart at checkout, with many doing so due to an 'oops moment'. ... >>

BizReport | Mobile Marketing September 14, 2016

Mobile search precedes in-store purchases

Seventy percent of in-store purchases are preceded by a check on mobile, according to the findings of a new study from Google and market research firm Purchased.... >>

BizReport | Ecommerce September 13, 2016

Retailers diluting quality of shopping experience as more channels employed

A new report from Omnico is sad reading for retailers. Their survey reveals that the vast majority of consumers believe retailers do not know what shoppers want.... >>

BizReport | Social Marketing September 13, 2016

Facebook remains a top social media destination for youngsters

Are younger Internet users abandoning Facebook? How often do adults in the UK use social media? The answers, and more, are contained in a new, publicly released, report from digital agency We Are Flint. ... >>

BizReport | Ecommerce September 13, 2016

Consumers want to communicate with brands via messaging apps

Two-thirds of consumers prefer to communicate with brands via messaging apps but, according to cloud communications platform firm Twilio's latest research, the majority of brands do not currently have the infrastructure in place to cater for this preference. ... >>

BizReport | Advertising September 12, 2016

Travel industry loses standing as leader in moment marketing

The travel industry has lost its place as the top digital sector for moment marketing, according to TVTY's latest survey, as rising ad costs motivate other sectors to adopt the marketing method. ... >>

BizReport | Trends & Ideas September 12, 2016

Brands - how you say 'thank you' matters

A survey of consumers in the U.S. revealed that, even in today's digital world, most people prefer a 'thank you' to be made in person. ... >>

BizReport | Trends & Ideas September 09, 2016

Queuing - a British pastime they love to hate

Brits will form a neat line, but retailers need to know that it will not take long for impatience to set in and, potentially, sales to be lost if lines are long. ... >>

BizReport | Ecommerce September 09, 2016

0% of Gen Y and Z admit to impulse shopping

Younger shoppers are very unlikely to succumb to impulses when shopping, according to new research, even for the most trivial of purchases. ... >>

BizReport | Law & Regulation September 08, 2016

Cyber security among firms in Asia well below global average

A year-long study from U.S. security firm Mandiant reveals that companies in Asia are more likely to be targeted by hackers due to their inadequate defence against cyber attacks.... >>

BizReport | Mobile Marketing September 07, 2016

Mobile banking use continues to rise

More people are using mobile banking, and using it more frequently, than ever before. Furthermore, people are using mobile banking for more than just viewing account balances or paying for goods and services, according to a new report from global... >>

BizReport | Internet September 06, 2016

Survey prompts UK online shoppers to rethink who holds their data

A survey in the UK reveals that online shoppers are unaware of just how many organizations hold sensitive data about them. ... >>

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