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BizReport | Ecommerce November 18, 2014

Survey shows men keener to shop in-store than women

Men are not generally known for their love of trawling around stores, so a survey of UK consumers threw up some interesting findings in relation to Christmas shopping.... >>

BizReport | Trends & Ideas November 17, 2014

'Presenteeism' becoming a thing of the past as technology enables working from home

For an increasing number of employees, the commute to work is a short walk down the hall to the study or finding a parking space on the sofa. New research from creative storytelling agency Rooster Punk and agile cloud workspace... >>

BizReport | Search Marketing November 17, 2014

Research reveals need for marketers to understand mobile search ranking factors

Research comparing mobile search results with those on a desktop highlights the need for marketers to be aware of how their pages rank on mobile by understanding those factors that correlate with higher positions. ... >>

BizReport | Trends & Ideas November 17, 2014

'World-wide vanilla' approach to marketing eroding Asian cultural standards

New research among Asian consumers illustrates the need for brands to be both global and local in order to illustrate their understanding of cultures and appeal to those against globalization. ... >>

BizReport | Trends & Ideas November 12, 2014

Most Americans believe all-day store opening on Thanksgiving detracts from traditional celebration

How do you feel about stores being open on Thanksgiving Day? According to new research from LoyaltyOne, half of Americans thinks it is a bad idea, although that attitude is very age-dependent.... >>

BizReport | Trends & Ideas November 11, 2014

Digital budgets to increase as companies strive to connect with consumers

A new study released by global research firm Gartner reveals that digital marketing budgets among large organizations are forecast to rise by 8% in 2015.... >>

BizReport | Trends & Ideas November 03, 2014

AFP: Charitable givers getting younger and more socially, culturally diverse

The demographic profile of charitable givers in the U.S. is changing, according to a regional survey from the Association of Fundraising Professionals chapter in Greater Philadelphia.... >>

BizReport | Advertising October 29, 2014

Familiarity can breed contempt when it comes to ad retargeting

Repeated, or retargeted, advertising can annoy many consumers and ads for products seen after a consumer has finished researching a product can do more harm than good, according to new research from InSkin Media and RAPP Media.... >>

BizReport | Advertising October 21, 2014

Internet ad revenues hit landmark high in first half of 2014

Internet ad revenue rose 15% to $23.1 billion during the first half of 2014, a landmark figure according to the latest IAB Internet Advertising Revenue Report.... >>

BizReport | Mobile Marketing October 15, 2014

Mobile gamers' spending and behavior highlighted in new study

A new study from Everyplay, the mobile-sharing division of game engine marker Unity, reveals who spends the most on mobile games and how they find new games to play.... >>

BizReport | Mobile Marketing October 14, 2014

Mobile the device of choice among Millennial Moms

Millennial moms are empowered by technology, finds a new study Millennial Media for mobile ad agency Ansible, and use several devices depending on their location.... >>

BizReport | Ecommerce October 14, 2014

More research reveals disconnect between brands and consumers

More evidence has surfaced, in the form of a study by Kitewheel, that what connected consumers want and what brands provide is not matching up.... >>

BizReport | Mobile Marketing October 10, 2014

Mobile shoppers struggling with apps and want in-app customer care

Consumers are increasingly using mobile apps to help them in their shopping journey but, according to new research from Contact Solutions, those mobile shoppers have high expectations when it comes to customer care.... >>

BizReport | Ecommerce October 09, 2014

Consumers want, and will use, live chat customer service on mobile

New research from customer engagement firm Moxie reveals that live chat as a customer service channel should not be limited to websites as more mobile users now expect the option to be available to use from their devices.... >>

BizReport | Social Marketing October 08, 2014

Where is your most engaged website traffic coming from?

Where does your website's most engaged traffic come from? Megalytic had a go at trying to answer this question with some interesting results.... >>

BizReport | Mobile Marketing October 07, 2014

Global study reveals Android gaming preferences by country

Businesses looking to gamification to lure in consumers have a huge market to target, as do game developers, but new research shows that where your gamers are located has a huge bearing on the types of games they enjoy.... >>

BizReport | Search Marketing September 23, 2014

Study tracks effects of Google search engine updates on user behavior

A new eye-tracking study from Mediative reveals that the scanning behavior of search engine users has significantly changed over the past 10 years due to updates to Google's search engine results page and the conditioning effects of new technology.... >>

BizReport | Mobile Marketing September 19, 2014

Consumers prefer SMS to apps for brand communications

Findings of a global study reveal that most consumers consider SMS to be a quick and convenient way for brands to communicate with them.... >>

BizReport | Trends & Ideas September 18, 2014

Britain has more female gamers than male

Yet more research has surfaced showing women dominate the gaming environment, a trend that has been growing steadily over the last year or so.... >>

BizReport | Internet September 17, 2014

Research reveals which website image format results in happier visitors

The most-used image format used on websites can be frustrating for users. New research by Radware and neuro-marketing consultancy NeuroStrata reveals which image format is the best at keeping your website visitors happy. ... >>

BizReport | Advertising September 16, 2014

Marketers beware - research your target market or risk stereotyping

Advertising isn't hitting the mark when attempting to portray parents and older generations, new research suggests.... >>

BizReport | Advertising September 08, 2014

eBay: 33% of shopping journeys do not focus on brand

New findings from eBay reveal further evidence of the practice of brand switching with a third of shoppers heading out with no particular brand in mind. ... >>

BizReport | Advertising September 08, 2014

Report highlights ad content that can be made dynamic

A new report from custom programmatic advertising firm MyThings reveals some interesting findings about the optimization and customization of banners in real-time. ... >>

BizReport | Advertising September 05, 2014

YouTube revealed as best social platform for ad conversions

YouTube is the most effective social platform for product launches and influencing customers' purchasing decisions, according to a new study from AOL Platforms.... >>

BizReport | Search Marketing September 04, 2014

Organic search trumps non-organic for driving website traffic

Organic search trumps non-organic search channels when it comes to driving traffic to business websites, according to recent research by content marketing firm BrightEdge. ... >>

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