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BizReport | Ecommerce February 26, 2014

Research reveals importance of feedback to brands and consumers

The customer's voice is even more important than ever to survive in today's competitive world, and recent research reveals that while listening is important, response is just as crucial. ... >>

BizReport | Social Marketing February 24, 2014

Gigya records over 800 million social logins in 2013

Social media logins are becoming an increasingly popular way for Internet and mobile users to log in to their favorite websites as new data released by connected consumer management firm Gigya shows.... >>

BizReport | Mobile Marketing February 21, 2014

1 in 6 UK consumers receive no direct mobile communication from businesses

Marketers in the UK are failing to engage customers through mobile marketing, according to research from integrated mobile solutions specialist firm Oxygen8 Group, with one in six consumers in the country receiving no direct mobile communications from businesses.... >>

BizReport | Ecommerce February 20, 2014

32.8 million Americans use a mobile device to book travel

A new survey reveals that booking travel on a mobile device is an increasingly popular activity, particularly among younger travel bookers. ... >>

BizReport | Social Marketing February 13, 2014

60% of TV show interactions on Facebook occur during broadcast

Marketers have long wanted to know about the social aspect of Facebook's relation with television viewing and, thanks to new research conducted in partnership with UK-based social television analytics firm SecondSync, they have some answers.... >>

BizReport | Advertising February 12, 2014

Digital ad designers need to up their game

New research brings bad news for advertisers. Those digital ads you're lovingly creating and distributing just aren't getting through to consumers; they're largely being ignored.... >>

BizReport | Internet February 11, 2014

Consumers turn to online video for home remodeling tips and inspiration

The latest Remodeling Market Index for the final quarter of 2013, released by the National Association of Home Builders, is at its highest reading since the first quarter of 2004. Research by Burst Media reveals that this trend is set... >>

BizReport | Advertising February 10, 2014

Performance display ads turn viewers into clickers

New research from performance display ad specialists Criteo reveals that click-through rates on such ads are far higher than traditional display ads, while those that click on performance display ads perform 51% more organic search clicks. ... >>

BizReport | Social Marketing January 31, 2014

Research reveals post frequency sweet spot for hotels on Facebook

When Inside Facebook looked at the performance of posts and statuses by hotels and resorts, they discovered that many are posting way too much on the social network.... >>

BizReport | Ecommerce January 20, 2014

Websites without live chat are like stores with no sales assistants

In their fifth, and final, Live Chat Effectiveness report, LogMeIn reveals that live chat is effective in driving sales among mobile shoppers yet very few UK retailers offer their mobile customers a live chat option.... >>

BizReport | Ecommerce January 14, 2014

Millennial, Boomer shoppers more alike than you might think

Millennial and Boomer shoppers are more alike than previously thought, according to new research published by Radius Global Market Research, with both comfortable conducting online research and using social media.... >>

BizReport | Mobile Marketing January 14, 2014

Travel technology firms to invest more in mobile

2014 will see travel firms upping their spend on technology, according to a new survey conducted among attendees of the upcoming Travel Technology Europe trade show, with mobile taking the biggest chunk.... >>

BizReport | Ecommerce January 09, 2014

Store staff equipped with mobile technology will enhance service and boost sales

New research from digital retail experience and tech firm Red Ant reveals that frontline shop staff in retail environments would be much better able to serve customers if they were provided with technology to help them.... >>

BizReport | Internet December 30, 2013

Bot traffic overtakes human traffic online in U.S.

Fantasy and science fiction describe a world where robots have taken over. That scenario may already have come to fruition in the online world where, according to new data released by Solve Media, there was more fraudulent bot-traffic than there... >>

BizReport | Social Marketing December 19, 2013

Three-quarters of Facebook posts subject to 'self-censorship'

Around one in three Facebook posts are never seen by others due to 'self-censorship', according to new research from the social network. However, there is one entity that gets to see all you post - Facebook itself. ... >>

BizReport | Social Marketing December 13, 2013

Product reviews on Facebook more trusted, influential than on other social media

New research reveals that, among active social media users, recommendations and product reviews on Facebook are more trusted and acted upon than any other online destination including other social media outlets and retail websites.... >>

BizReport | Ecommerce December 04, 2013

Research: Silver surfers feel undervalued by retailers

One in three online shoppers over the age of 60 "can't imagine life without the Internet" yet, according to new research from Shoppercentric, retailers are struggling to engage with older consumers. ... >>

BizReport | Ecommerce December 03, 2013

Registration at checkout major barrier to online impulse purchases

Very few consumers make unplanned purchases online, according to new research, and retailers are only making it harder by putting obstacles in the way during the checkout process.... >>

BizReport | Ecommerce November 25, 2013

71% of digital marketers test websites to improve conversion rates

The latest Conversion Rate Optimization Report from eConsultancy reveals that less than three-quarters of companies test their websites. While that figure may seem low, it's more than the number who test email and landing pages.... >>

BizReport | Ecommerce November 13, 2013

7 out of 10 shoppers will be put off shopping online by bad website experiences

A recent survey of UK shoppers found that 70% will be put off spending their Christmas budget online this year by poorly designed websites and shopping experiences.... >>

BizReport | Trends & Ideas November 12, 2013

Omnichannel is the future of retailing and it includes print catalogs

Earlier this year two studies demonstrated that print catalogs were far from dead in the digital water. New research from management consulting firm Kurt Salmon reveals that even after a year of mobile and social media onslaught, the print catalog... >>

BizReport | Ecommerce October 23, 2013

Google study reveals online travel booking behaviors of consumers in Asia

Travel marketers will be interested in new study findings revealed at the WebinTravel conference in Singapore this week. Google conducted a large study into consumer travel research and booking behaviors across Asia that reveals the changing habits of today's travelers.... >>

BizReport | Advertising October 23, 2013

Slow-loading video more of a turn-off than ads

Extensive analysis of millions of online videos and video ads has revealed that viewers are more tolerant of video ads than they are slow-loading video content, and that ad position has the single largest impact on completion rates.... >>

BizReport | Ecommerce October 22, 2013

High income households browsing dollar store aisles

New research from Mintel reveals that it's not just low-income households that frequent dollar stores. Their survey of Americans across the income spectrum shows that even those in the highest income brackets can be found browsing dollar store aisles.... >>

BizReport | Mobile Marketing October 22, 2013

Mobile, not TV, considered 'first screen' among half of 18-34 age group

New research has revealed that, among younger demographics, the television is taking a back seat to mobile. M-commerce platform Weve reveals that almost half of younger mobile users now consider the smaller of the two screens to be their 'first... >>

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