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BizReport | Advertising April 20, 2015

Targeted ads give Internet users the creeps

Consumers feel that targeted ads that follow them around the Internet are too personal and worry how the data for such targeting was collated, according to research conducted at Ithaca College.... >>

BizReport | Ecommerce April 20, 2015

Online shoppers overwhelmed by choice

The huge amount of information online is crippling consumers' abilities to make decisions. This has led to many using just one or two trusted sites for content discovery and shopping, according to recent research from Carat. ... >>

BizReport | Ecommerce April 19, 2015

25% of SMBs have no website

Having a website is just as important today as having a business card yet, according to a survey conducted by research firm Clutch, more than a quarter of small business still do not have an online presence. ... >>

BizReport | Mobile Marketing April 16, 2015

Banks missing out by focusing mobile banking ads on television

Research from advertising network BuzzCity reveals that mobile payments are soaring despite banks' failure to inform customers of the mobile facilities available to them.... >>

BizReport | Ecommerce April 14, 2015

Barcode technology, not drones, among British shoppers' wants

Research reveals that the 'new technology' that British shoppers look forward to is not drone deliveries and mobile payments but services that are already, to some extent, in existence. ... >>

BizReport | Ecommerce April 13, 2015

Are you being overly familiar with your customers?

While personalization is key to engagement, some may be being a little too familiar, according to recent research commissioned by CRM, direct and digital agency Tangent Snowball.... >>

BizReport | Advertising April 08, 2015

Video advertising: Facebook's rise to dominance

Video advertising technology firm Mixpo has released findings from a recent survey that suggest Facebook video could soon overtake YouTube as the top video advertising platform.... >>

BizReport | Email Marketing April 01, 2015

Dedicated email marketing teams significantly affect ROI

Email remains one of the top channels for return on investment, but could having a dedicated person or team help achieve better returns?... >>

BizReport | Trends & Ideas March 30, 2015

Brits more interested in smart home tech than wearable tech

Three quarters of Brits can not perceive how wearable technology will simplify their lives, but more than half believe smart technology in the home will positively impact their lives. However, less than a third are aware that smart technology for... >>

BizReport | Advertising March 11, 2015

Neuroscience taps subconscious to prove native ads better than banner ads

A year-long neuro-scientific study by Nielsen, commissioned by native advertising automation firm Sharethrough, provides scientific proof that native advertising on mobile websites receives twice as much visual focus than banner ads. ... >>

BizReport | Advertising March 09, 2015

Global ad spend exceeds half a trillion dollars

The global advertising market surpassed half a trillion U.S. dollars in 2014, according to Strategy Analytics' latest report.... >>

BizReport | Ecommerce March 02, 2015

Online shoppers excited about possibility of drone deliveries

In their quest for faster online deliveries, consumers are getting excited about the prospect of drone-delivered packages with many expecting such a delivery type to be available within the next five years, according to research by PR and digital marketing... >>

BizReport | Law & Regulation February 24, 2015

A third of Europeans admit to providing fake personal details online

Such is the concern surrounding privacy of personal data online that a third of Europeans freely admit they provide false information when signing up for online services, according to new research from security firm Symantec.... >>

BizReport | Mobile Marketing February 24, 2015

UK: Overall mobile spending to increase 10% to 2016

Mobile spending is growing at four times the rate of online shopping in the U.K. as consumers take to the new channel, according to recent research from PayPal and market research firm Ipsos. ... >>

BizReport | Ecommerce February 17, 2015

Dyn: Two thirds of shoppers unhappy with online experience

Retailers have a long way to go before online shopper experiences match those of offline, according to new global research from Dyn.... >>

BizReport | Research February 16, 2015

The most-loved and most-hated U.K. brands revealed

In the wake of Valentine's Day, here are the findings of research conducted by London ad agency isobel to establish the brands Brits love and hate.... >>

BizReport | Mobile Marketing February 10, 2015

Lack of trust hinders mobile commerce and app download volume

A lack of trust is limiting the number of apps downloaded by mobile users, according to a new report from mobile commerce community MEF and anti-virus firm AVG. ... >>

BizReport | Ecommerce February 05, 2015

Study equates ecommerce to dating

Personalization is the key to success in today's retail environment yet, according to new research released by OrderDynamics, three-quarters of retailers continue to send shoppers irrelevant promotions via email.... >>

BizReport | Blogs & Content January 20, 2015

Which B2B content type is the most-read and influential?

New research from Eccolo Media reveals which content types are most influential and frequently consumed by B2B technology buyers and decision makers. ... >>

BizReport | Mobile Marketing January 20, 2015

Target smartphone users based on their device brand

Marketers can now target consumers based on which smartphone brand they own, according to new research commissioned by mobile ad platform Opera Mediaworks.... >>

BizReport | Internet January 19, 2015

False malware alerts costing businesses time and money

Cyber-security alerts that turn out to be false alarms are wasting thousands of man hours and costing businesses millions of dollars, according to new research published by the Ponemon Institute and sponsored by security firm Damballa.... >>

BizReport | Social Marketing January 14, 2015

Computers better judge of personality than friends and family

Your Facebook activities can give away a lot more about your personality than you might think. New research reveals it takes very little for a computer to suss out your traits and get to know you better than your own... >>

BizReport | Ecommerce January 13, 2015

Why do people abandon online travel bookings?

Eighty-one percent of people abandon their travel bookings online. Why? New research from Salecycle has the answer.... >>

BizReport | Trends & Ideas January 09, 2015

Average order values increase at least 50% among consumers that watch product page videos

Retailers that incorporate product video on their sites to inform consumers report higher average order values and conversion rates according to a survey of Liveclicker's customers. ... >>

BizReport | Trends & Ideas January 06, 2015

Telecom companies need to up their customer empathy

An Empathy Index released by Lady Geek, a campaigning agency focusing on improving women's access to technology, shows LinkedIn at the top of the scale and telecom firms near the bottom.... >>

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