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BizReport | Trends & Ideas July 27, 2015

Social media becoming integral to journalists' daily work

A recent study into how journalists are embracing social media to get their job done shows they are adapting to these new methods of communication and seeing increases in productivity as a result. ... >>

BizReport | Blogs & Content July 22, 2015

Report highlights increasing popularity of branded content on YouTube

Consumers head to YouTube for all sorts of reasons, but one that will interest marketers is that increasing numbers are checking out content from brands. ... >>

BizReport | Ecommerce July 09, 2015

Despite reliance on digital for holiday booking, European travelers like printed documents

European travelers are not quite ready to let go of printed travel documentaion, according to new research from Canon.... >>

BizReport | Internet July 06, 2015

Study: 'Digital amnesia' the result of over-reliance on mobile

A study across Europe and the U.S. concludes that the Internet and mobile devices are the cause of 'digital amnesia' with many relying on technology to store information we once stored in our head. Losing your phone would be akin... >>

BizReport | Trends & Ideas July 06, 2015

U.K.: Marketers concerned about keeping pace with marketing technology

The rapidly changing pace of the marketing industry has many professionals in the U.K. concerned about keeping up, according to a new report from Adobe. ... >>

BizReport | Ecommerce July 03, 2015

Research uncovers ways in which Millennials 'game' e-commerce

New research uncovers the sneaky tricks Millennials employ online to get the best prices and discounts.... >>

BizReport | Mobile Marketing July 02, 2015

Research highlights effectiveness of in-app messaging

Are you using in-app messaging in your apps? If you don't, you could be missing out on significantly higher rates of user retention and app launches, according to new research by Localytics. ... >>

BizReport | Advertising June 30, 2015

Neurological study pits digital ads against physical ads

Direct mail advertising is superior to digital advertising in a number of key ways, according to a new study sponsored by the U.S. Postal Service's Office of Inspector General. ... >>

BizReport | Internet June 25, 2015

Young Americans fear hacking more than natural disasters and terrorism

In the run up to the much-anticipated new television series, Mr Robot, airing on USA Network, a survey of young people was conducted to ascertain their current views on social media use and online security. The results reveal a fear... >>

BizReport | Ecommerce June 25, 2015

Study highlights powerful role of apps and cross device in purchase cycle

The latest Criteo State of Mobile Business study reveals that mobile-optimized website convert almost three times more than non-optimized as mobile is set to become the dominant ecommerce platform in the U.S., U.K., and most of Asia before the end... >>

BizReport | Advertising June 23, 2015

Consumers to brands: Stop shouting, start personalizing

Consumers are fed up with brands that continue to implement the "old-fashioned" marketing strategy of repeatedly blasting out ad messages. They want ads shown less often and with more personalized and relevant content, according to a new survey by Marketo... >>

BizReport | Mobile Marketing June 22, 2015

The differences between how Millennial moms and dads use mobile to shop revealed

Location-based mobile platform Retale analyzed the mobile shopping habits of Millennial moms and dad and found they use mobile differently during shopping trips, particularly when it comes to checking coupons and deals. ... >>

BizReport | Internet June 15, 2015

Bots now account for more Internet traffic than humans

Bots now account for more site visits than humans, according to new data released by Distil Networks.... >>

BizReport | Social Marketing June 15, 2015

U.S. brands ignore 80% of consumer queries asked via Twitter

Yet more research points to poor response rates by brands on social media. The vast majority of queries made of brands via social media in the U.S. continue to go unanswered, according to new research from Socialbakers.... >>

BizReport | Trends & Ideas June 14, 2015

Google report reveals Brits are the most-connected consumers

According to the latest Consumer Barometer from Google, Brits don't just go online, they live online, with 92% owning a mobile or smartphone and 85% going online at least once a day.... >>

BizReport | Social Marketing June 11, 2015

Few real-time marketers have agility to respond to social media breaking news and trends

Real-time marketing demands a carefully planned strategy with the resources to discover the right trends, audiences and content and target them at the right time. A new report from Wayin shows that while marketers are benefiting from real-time strategies, few... >>

BizReport | Email Marketing May 22, 2015

Top retailers failing to meet consumer expectations of personalized comms

Top online retailers are failing to capitalize on consumers' growing expectations of receiving insight-driven, personalized brand communications, according to new research from Teradata. ... >>

BizReport | May 21, 2015

Smartphone use behind the wheel grows to include multiple activities

Texting or making phone-calls behind the wheel has long been shown to cause careless, or dangerous, driving. However, a new survey commissioned by AT&T reveals that behind-the-wheel activities are a lot more varied with drivers admitting to taking selfies and... >>

BizReport | Ecommerce May 14, 2015

Brands should take advantage of the rise in "how-to" searches on YouTube

The number of people turning to YouTube to learn how to accomplish a task such as apply make-up, put up wallpaper or use an espresso machine has risen significantly in the last year, according to new data released by Google.... >>

BizReport | Internet May 14, 2015

Cost of cybercrime to top two trillion dollars by 2019

The cost of data breaches will rise dramatically as more personal and business data is digitized and connected online, according to a new study from Juniper search that pegs the cost at more than $2 trillion by 2019.... >>

BizReport | Social Marketing May 08, 2015

Politics huge on Facebook but it's no echo-chamber, says the network

If you have Facebook friends in the U.K. you have probably seen a lot of political posts, or "I have voted" statuses in the past 24 hours. But does Facebook only fill your News Feed with political posts you agree... >>

BizReport | Advertising May 07, 2015

Report highlights extent of continuing practice of ad injection

Despite a decade spent trying to eradicate the scam, ad injection is still alive and kicking and affecting millions of users every day, according to a new report from Google in conjunction with the University of California, Berkeley and Santa... >>

BizReport | Trends & Ideas May 06, 2015

Research reveals toddlers are mastering mobile

Today's toddlers are not content with plastic toy phones. Recent research has found that even before they are one year old a third of babies are interacting with the real thing. ... >>

BizReport | Mobile Marketing May 04, 2015

Millennials want convenient, functional and relevant mobile app experience

How Millennials view a company and its products can be significantly influenced by the app experience it provides, according to a new report from Oracle. ... >>

BizReport | Social Marketing May 01, 2015

40% of public relations workers use, but do not engage with, social media

Social media has become a key tool of public relations workers but, according to a study from Cision UK in association with the Canterbury Christ Church University, few are engaging via social media or responding to comments. ... >>

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