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BizReport | Blogs & Content January 16, 2017

Brands use content marketing primarily for brand awareness

Brand awareness is the main reason marketers are focusing on content marketing, according to the results of a new survey from B2B research firm, Clutch. ... >>

BizReport | Email Marketing January 16, 2017

Salecycle research reveals the perfect abandoned cart email

With as many as three-quarters of consumers abandoning shopping carts without making a purchase, new research from SaleCycle will be of interest to nearly all online retailers. ... >>

BizReport | January 16, 2017

Retailers lost 19% of Christmas customers to rivals

Stock availability issues and unsuitable delivery times resulted in retailers losing nearly a fifth of their 2016 holiday customers, according to a new report from JDA/Centiro. ... >>

BizReport | Ecommerce January 13, 2017

B2B organizations struggle to provide streamlined, frictionless commerce experiences

There is a significant gap in customer expectations and actual experience in B2B commerce, finds a new study from CloudCraze, leading many organizations to reevaluate customer interaction and sales strategies. ... >>

BizReport | Advertising January 12, 2017

Report: Gen Z set to challenge marketers

As the eldest of Generation Z start to turn 17, new research from Kantar Millward Brown reveals they could cause advertisers and agencies a big headache. ... >>

BizReport | Loyalty Marketing January 12, 2017

Personal touch for customer service drives retention, loyalty

Despite more service providers moving towards digital interaction, a more personal touch in customer service helps drive loyalty and retention, according to a global study from Verint Systems. ... >>

BizReport | Email Marketing January 11, 2017

Research reveals email marketing more popular among marketers than trendier topics

A study of marketers' intent by True Influence reveals that email marketing and online video are set to be big trends this year. ... >>

BizReport | Research January 10, 2017

Most marketers consider data analysis skills more important than social media skills

New research conducted across the US and UK reveals that data analysis skills are considered most important by marketers to their organization. ... >>

BizReport | Ecommerce January 10, 2017

UK: A nation of shopkeepers harbor designs to sell online

Nearly half of adults in the UK have earned extra income from online retailing, according to a new study by online shop software firm, ePages. ... >>

BizReport | Trends & Ideas January 09, 2017

Research: Sustainable products key to brand success

A new study suggests that, for brands to succeed globally, they need to go beyond traditional areas of focus such as product performance and instead prove their social and environmental credentials. ... >>

BizReport | Advertising January 09, 2017

Advertising: Research challenges socioemotional-selectivity theory

Contrary to socioemotional selectivity theory, a new study published in the Journal of Advertising Research reveals that older consumers prefer rational, rather than emotional, marketing appeals. ... >>

BizReport | Trends & Ideas January 06, 2017

Music: Streaming overtakes digital sales

More music was streamed digitally in the U.S. in 2016 than bought online or in physical form, according to a new report released by Nielsen Music. ... >>

BizReport | Advertising January 05, 2017

Ad tech funding, deals drop in 2016

The headline findings of a new analysis released by CB Insights, conducted on behalf of the Financial Times, show that the number of global financing deals in ad tech firms is forecast to have decreased by the end of 2016.... >>

BizReport | Advertising December 20, 2016

Facebook, Google to account for 71% of display ad market in UK by 2020

By 2020, Facebook and Google will account for nearly three-quarters of the display advertising market the UK, according to a new report from OC&C Strategy Consultants. ... >>

BizReport | Advertising December 20, 2016

Consumers say standard mobile ad formats 'boring', 'annoying', 'disruptive'

Boring, uninteresting, disruptive and frustrating - that what consumers in the US think about standard mobile ad formats, according to research from Yieldmo. ... >>

BizReport | Mobile Marketing December 19, 2016

Mobile key to engaging 'fitness buffs'

Marketers looking to target 'fitness buffs' should pay attention to new research released by Hitwise, a Connexity company. ... >>

BizReport | Ecommerce December 19, 2016

Consumers want brands to protect them from fakes

The vast majority of consumers do not want to purchase fake products and, when they unwittingly do, it causes damage for both consumer and brand, according to new research from brand protection firm, MarkMonitor. ... >>

BizReport | Trends & Ideas December 16, 2016

Deloitte: Brits enjoying record pre-Christmas discounts

That jingling you can hear is not the sound of sleigh bells, it is the sound of all the money being saved by festive shoppers in the UK who are, for the sixth year in a row, being treated to... >>

BizReport | Trends & Ideas December 16, 2016

Traditional Christmas cards increasingly replaced by social media messages

A quarter of people in Britain will not be sending traditional Christmas cards this year. Instead they will use social media and messaging apps to send their season's greetings, according to new research from tech firm WorldRemit. ... >>

BizReport | Research December 14, 2016

Digitization of customer-facing processes essential for banks' survival

More than half of those working in banks globally believe they will lose significant market share if they do not digitize their client-facing processes, according to a new report by Finextra Research and digital transaction management reference company, Connective. ... >>

BizReport | Ecommerce December 13, 2016

Report: Retailers least trusted with personal data

People in the UK are addicted to digital but, says a new report from management consultancy firm Oliver Wyman, concerns about privacy of personal information are also rife. ... >>

BizReport | Loyalty Marketing December 12, 2016

British shoppers have the most loyalty cards, but least likely to use them

Research from Nielsen and Veoo reveals that, while British shoppers have more loyalty cards than most, they use them less, even via mobile. ... >>

BizReport | Search Marketing December 12, 2016

Two-thirds of big business listings contain inaccurate information

A significant percentage of businesses, large and small, have incorrect business information listed online, according to a new survey from global location data management firm, Yext. ... >>

BizReport | Email Marketing December 09, 2016

When sending abandoned-cart email, don't stop at one

When sending out abandoned-cart emails, don't just stop at one, says Experian following its latest email benchmark report. ... >>

BizReport | Research December 08, 2016

Fewer people report suffering with information overload than a decade ago

The findings of a new study from Pew Research Center suggests that Americans today are more able to handle information overload than they were a decade ago. ... >>

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