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BizReport | Trends & Ideas February 04, 2016

Marketers value startups for their passion, drive, and technological prowess

Marketers are increasingly turning to startups to provide them with specific solutions to a business problem, according to a new study from the Association of National Advertisers in the U.S. ... >>

BizReport | Social Marketing February 03, 2016

Thumbs down for media and entertainment industry engagement on social media

If there was a Hollywood-esque award ceremony for the industry that is best at engaging with their audiences on social media, the media and entertainment industry would not find itself giving thank you speeches at the podium, according to new... >>

BizReport | Advertising February 03, 2016

Mobile users show no love for accidentally clicked ads

It appears that ads are still getting in the way of mobile users, with six in ten respondents to a survey by location-based mobile platform Retale admitting that most of their clicks on banners ads when using a smartphone are... >>

BizReport | Internet February 01, 2016

72% of Brits wary of sharing personal data with brands, organizations

The decision to share personal information with brands and companies online is all about security, according to new research from Informatica. ... >>

BizReport | Ecommerce January 25, 2016

Research reveals huge gap in what online holiday bookers want and what they get

New research into what holiday booking websites are delivering versus what consumers want reveals a huge gap that, if filled, could lead to a significant competitive advantage.... >>

BizReport | Mobile Marketing January 21, 2016

U.K. takes top spot for mobile shopping

The U.K. is a nation of mobile shoppers, according to new research that delves into the mobile shopping habits of people in several countries in which the U.K. comes out top. ... >>

BizReport | Trends & Ideas January 20, 2016

People have more trust in Google for news than news outlets

Google is the second most reputable company in the world and more people trust Google for news than they trust the news outlets in Google News' index. ... >>

BizReport | Advertising January 20, 2016

4 in 10 publishers believe up to 30% of visitors block ads

Content compensation platform Sourcepoint has published data that graphically illustrates the problems facing publishers as the ad blocking threat increases. ... >>

BizReport | Research January 19, 2016

Many rely on online travel reviews but only a vocal few post them

Online reviews play a major role in online travel planning but, according to new research by TNS, it seems more people read them than post them. ... >>

BizReport | Blogs & Content January 14, 2016

Research reveals the short time-span during which articles generate peak traffic

Without a long-term, sustainable promotion strategy, marketers and publishers will find that content, and the resources invested in its creation, will become irrelevant after just one week, according to new research released by Boost The News. ... >>

BizReport | Mobile Marketing January 12, 2016

Connected devices not yet living up to consumer expectations

Connected fridges, fitness trackers, smartwatches - do people really want them? According to new research commissioned by The BIO Agency, the answer is 'meh'. ... >>

BizReport | Trends & Ideas January 07, 2016

50% of consumers in mature markets to use phones, smartwatches for mobile payments by 2018

A new study from Gartner forecasts that, within three years, half of consumers in mature markets will be using wearables or smartphones to make mobile payments. ... >>

BizReport | Mobile Marketing January 07, 2016

Mobile: Native advertising format trending down year over year

A survey conducted by Trusted Media Brands (formerly Reader's Digest Association - asked 285 media decision-makers in the U.S. which mobile advertising formats they intend to invest in over the coming year. ... >>

BizReport | Trends & Ideas December 29, 2015

'Social media reversion' keeps us returning to Facebook even when we don't want to

It's that time of year when resolutions are made to start, or quit, something. Maybe you'll quit sugar, maybe you'll start running - but have you thought about quitting Facebook? Many have, but it's harder than you might think. Recent... >>

BizReport | Ecommerce December 17, 2015

Reviews: One person's negative is another's positive

Don't be tempted to remove those negative reviews because they are what make your review page genuine, according to research and advice from PowerReviews. ... >>

BizReport | Advertising December 15, 2015

New tool helps identify audio, visual triggers in ads

Want to experiment with eye-tracking and emotion recognition to improve ads, video and websites? A new feature launched by visual engagement analytics firm Sticky could be what you need.... >>

BizReport | Trends & Ideas December 15, 2015

Research finds correlation between mouse cursor movements and emotion

Imagine if you could tell whether someone using your website was frustrated and in need of help. New research has found a way in which this is possible, providing website and software developers with a potential new tool to gauge... >>

BizReport | Advertising December 14, 2015

Social media exposing children to alcohol advertising

Industry self-regulation to prevent children from being exposed to alcohol advertising does not seem to be working, according to a new study out of Texas A&M University.... >>

BizReport | Research December 10, 2015

Is your punctuated text message giving out the wrong vibe?

Grammar and punctuation pedants take note - using a period in a text message will make you come across as less sincere, according to new academic research. ... >>

BizReport | Ecommerce December 09, 2015

IMRG: New iPhone cited as driver of online sales via mobile

Data for the third quarter of 2015 from IMRG reveals that 45% of online sales were made via a mobile device thanks, in part, to the release of the iPhone 6S. ... >>

BizReport | Research December 08, 2015

Kickstarter project backers should expect failure rate of 1-in-10

In what is described as the largest study to ever examine the Kickstarter community, Wharton School of the University of Pennsylvania found that relatively few of the site's projects fail to deliver.... >>

BizReport | Loyalty Marketing December 07, 2015

Scripted call center agents off-putting, finds research

Do your customer service agents sound robotic? Research reveals that customer service interactions with agents that are too scripted are putting off customers as much as long hold times.... >>

BizReport | Ecommerce December 04, 2015

A quarter of consumers caught out by counterfeit goods online

Despite most consumers saying the purchase of counterfeit goods was morally wrong, almost one quarter have been caught out online and purchased a product that turned out to be fake. ... >>

BizReport | Trends & Ideas December 04, 2015

72% of businesses collect and store data they never use

Almost a three-quarters of businesses admitted they often collect data that they never end up using, according to recent research from data storage providers Pure Storage. ... >>

BizReport | Ecommerce December 03, 2015

'Doorstep Economy' in UK sees demand for on-call cat-sitters, dentists, and personal trainers

Research in the UK by Barclaycard reveals a 'doorstep economy' with more and more consumers expecting services and products to be delivered and to arrive on demand. ... >>

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