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BizReport | Social Marketing August 23, 2016

Millennials most influenced by family online

Millennials are most influenced by their friends and influencers on social media, right? Wrong, according to new research. The younger generation is, in fact, more likely to be influenced by those much closer to them - their family. ... >>

BizReport | Ecommerce August 23, 2016

Free shipping and hassle-free returns continue to motivate online shoppers

Year in, year out, the same ecommerce features drive consumers to shop online. A new study conducted by UPS and comScore, released by IT services and outbound marketing firm Global Sonic, reiterates consumer shopping preferences. ... >>

BizReport | Search Marketing August 22, 2016

The top 5 reasons SEO agencies are fired

Research from London-based artificial intelligence search analytics agency Artios reveals the top five reasons why SEO agencies are fired. ... >>

BizReport | Ecommerce August 20, 2016

UK online sales reaches 20-month high in July

Online fashion sales for the month of July jumped 22% year on year, as deep discounting motivated shoppers in the UK to spend, according to the IMRG Capgemini eRetail Sales Index. ... >>

BizReport | Trends & Ideas August 19, 2016

Chinese travelers increasingly embrace credit for holiday costs

Long-held assumptions of China being a culture in which saving is king have been challenged by a new report from Worldpay that reveals Chinese travelers are increasingly using credit to pay for their trips.... >>

BizReport | Social Marketing August 18, 2016

Too much promotion, not enough engagement, annoys consumers on social

Engagement, not promotion, is the key to keeping a social media audience happy, concludes new data released by social media management platform, Sprout Social. ... >>

BizReport | Email Marketing August 17, 2016

Marketers sending more holiday-themed emails, but engagement declining

It is easy for email marketers to latch onto holiday themes, but with so many brands competing to attract consumers' attention with the same tactics, marketers need to focus on the individual rather than the event. ... >>

BizReport | Trends & Ideas August 15, 2016

UK: Marketing, PR firms least likely to embrace analytics

A survey of business owners and marketers across the UK reveals that marketers and PR firms are the worst at measuring the ROI of their digital activities.... >>

BizReport | Mobile Marketing August 15, 2016

Travel brands up their mobile game but skip tablets

A new report from digital user experience agency Sigma reveals that top travel brands have significantly improved their offerings by ensuring their mobile websites are optimized mobile users. ... >>

BizReport | Mobile Marketing August 11, 2016

Mobile advertisers believe they offer positive experience, users disagree

Ask mobile marketers and mobile operators and most will say they believe the experience they provide consumers is positive. Ask consumers and most will say otherwise.... >>

BizReport | Ecommerce August 10, 2016

Value of direct hotel bookings outshines that of third-party sites

While third-party sites are valuable for hotels to expand their reach, new research has found that direct booking values are nearly double those received via third-party sites.... >>

BizReport | Blogs & Content August 10, 2016

Publishers say mobile and video will be top revenue drivers in coming year

AOL's 2016 Publisher Outlook Report reveals publishers are hyper-focused on being where consumers are, with mobile, video, and off-platform distribution all proving successful. ... >>

BizReport | Advertising August 08, 2016

Podcast listeners receptive to advertising

More and more people are listening to podcasts and, according to recent research from media agency the7stars, most listeners are not alienated by advertising within the medium. ... >>

BizReport | Internet August 08, 2016

Biggest rise in ID theft among the most tech-savvy

Being a tech-savvy mobile and social media user does not preclude a person from falling victim to identity fraud, reveals new research by Experian.... >>

BizReport | Mobile Marketing July 29, 2016

H1 2016's most-used and most-downloaded apps

What were the most-downloaded apps in the first half of 2016? SurveyMonkey Intelligence reveals all.... >>

BizReport | Trends & Ideas July 28, 2016

Automakers playing catchup with cybersecurity

The auto industry has seen several recalls over the past year due to highly publicized hacks of vehicles' electronic systems. Research from KPMG reveals the impact such hacks have on consumers' perception of car brands. ... >>

BizReport | Social Marketing July 28, 2016

Travel, hospitality brands below par in social engagement

Travel brands are falling short on social media, according to recent research from Lithium Technologies, with a failure to engage and a focus on just one social network. ... >>

BizReport | Internet July 27, 2016

Report reveals digital capability deficit among Brits

While the UK is performing well in terms of digital policy, it is falling behind when it comes to the populations' confidence and capabilities with digital technology, according to a new report from Barclays.... >>

BizReport | Social Marketing July 26, 2016

UK: Dark Social sharing of Olympics a way to avoid spoilers?

The 2016 Olympics will be a 'sharing-fest' among Brits, according to marketing tech firm RadiumOne, but much of that sharing will take place on dark social.... >>

BizReport | Loyalty Marketing July 26, 2016

Loyalty schemes require more relevancy and personalization

Almost all consumers in the UK have, at some point, joined a loyalty program. However, according to new research from 3radical, consumers want those programs to understand them better and provide more relevant rewards and promotions.... >>

BizReport | Internet July 25, 2016

Just 6% of consumers always leave a review

Reviews... most consumers love to consult them, but few like to write them, according to new research from AYTM Market Research.... >>

BizReport | Trends & Ideas July 22, 2016

Report reveals tablet preferences and ownership differences between UK, US, and Oz

People in the U.K. use tablets more than in the U.S. or Australia, according to new data released by Bronto Software, and they use them more for shopping, too.... >>

BizReport | Internet July 21, 2016

Experian exposes the UK's digital divide

Experian's dive into the digital landscape of the UK reveals a digital digital divide splitting the country into three distinct levels of engagement. ... >>

BizReport | Email Marketing July 19, 2016

Email: One welcome message is not enough

How many welcome emails are you sending new email subscribers? According to research from email service provider Listrak, just one is not enough. ... >>

BizReport | Advertising July 19, 2016

Google: Video ad viewability rate 62% in U.S.

The state of video ad viewability has improved since last year, according to Google's latest Global State of Play report, but large discrepancies remain across countries, exchanges and screen. ... >>

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