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BizReport | Trends & Ideas June 20, 2017

Cost leading factor in marketing conference attendance

Love them, or hate them, conferences seem to grow in number and variety each year. But what do marketers really think about them? Internet marketing agency Digital Third Coast conducted a survey to find out. ... >>

BizReport | Advertising June 19, 2017

More than decade later, people still don't like ads

A new survey by Nielsen Norman Group has found that little has changed in the past decade with regard to people's views on digital ad formats. People still don't like them. ... >>

BizReport | Ecommerce June 16, 2017

Online shoppers willing to pay extra for non-branded, discreet packaging

New research from Shorr Packaging reveals that around one-third of consumers in the U.S. have been the victim of package theft and most believe it is the retailers who are not doing enough to prevent it. ... >>

BizReport | Mobile Marketing June 15, 2017

Report reveals our smartphone obsession

Be honest. How tethered are you to your smartphone? Do you check it every half an hour or every five minutes? An in-depth survey of smartphone users from around the globe reveals just how obsessed people are with their phones.... >>

BizReport | Loyalty Marketing June 13, 2017

Significant drop in digital customer service performance among UK insurers

New research shows a dramatic decline in performance in digital customer service among insurers in the UK, with more than two-thirds failing to accurately reply to common queries asked via email, web, Facebook and Twitter. ... >>

BizReport | Loyalty Marketing June 06, 2017

Marketers to shift more budget to immersive, sensory brand experiences

As marketers come to realize the value of brand experiences they are shifting spend, with more than one in three CMOs expecting to allocate as much as half of their budget to brand experience marketing over the next three to... >>

BizReport | Ecommerce June 06, 2017

Most retailers believe it likely their physical stores will shut within 10 years

Two out of three business owners currently running both an online and physical store believe their physical store will cease to operate sometime within the next decade. ... >>

BizReport | Ecommerce June 06, 2017

Which device dominates your category?

A new study from Verto Analytics reveals that the use of different devices dominates different sectors and suggests that brands focus on how people visit them and not simply rush to embrace the latest device. ... >>

BizReport | Internet May 31, 2017

By 2019, gap between TV and Internet daily consumption will be less than 10 minutes

Mobile Internet use will account for more than a quarter of all global media consumption within two years, according to Zenith Media's latest forecast, while the gap between TV and Internet consumption drastically diminishes. ... >>

BizReport | Internet May 26, 2017

75% of CEOs risk organization's security by using unapproved apps/programs

Despite the potential damage to a business and its reputation, not to mention security risks, business decisions makers are using programs and applications that are not approved by their I.T. department, according to a new study from data protection firm,... >>

BizReport | Ecommerce May 26, 2017

Consumers want more attention from brands during and after purchase process

The importance of personalization is highlighted in new research commissioned by technology group Ricoh Europe. ... >>

BizReport | Ecommerce May 24, 2017

Shoppers want more connected shopping mall experience

Consumers are demanding more from shopping centers that move them seamlessly across channels, including a single loyalty program and a central click-and-collect pickup hub. ... >>

BizReport | Loyalty Marketing May 23, 2017

60% of Millennials will pay more for a brand that has positive impact on society

Social consciousness is leading to four in ten consumers abandoning brands that they do not feel make a positive impact on society, according to new research from Mediacom. ... >>

BizReport | Trends & Ideas May 22, 2017

Number of installed digital assistants to exceed earth's population by 2021

Technology research firm, Ovum, forecasts that the installed base of digital assistants will be on a par with the population of the earth by 2021, with Google dominating the voice AI-capable device market. ... >>

BizReport | Email Marketing May 18, 2017

Email marketers reaping rewards of automation and personalization

In its eleventh year, the Email Marketing Industry Census report from Econsultancy and Adestra reveals that marketers' adoption of personalization and marketing automation is growing with positive results. ... >>

BizReport | Loyalty Marketing May 17, 2017

Retailers performing poorly in personalization

Nearly a third of consumers would be happy to switch their banking to Amazon, Apple, Facebook or Google because they see those companies personalize experiences better than finance specialists, according to new research from MuleSoft. ... >>

BizReport | Mobile Marketing May 16, 2017

App Annie: Time spent in apps rose 25% YoY

App Annie's report for the first quarter of 2017 reveals a significant rise in time spent in apps as well as which country has mobile users spending the most time using apps. ... >>

BizReport | Loyalty Marketing May 12, 2017

Customers want humans, not chatbots, to resolve customer service issues

Juniper Research predicts that the use of chatbots will save organizations more than $8billion a year by 2020, but at what risk to the customer experience?... >>

BizReport | Social Marketing May 12, 2017

51% of U.S. SMBs have no Facebook Page

New research reveals that more than half of SMBs in the U.S. do not have a Facebook Page, and of those that do only half experienced positive ROI. ... >>

BizReport | Loyalty Marketing May 10, 2017

Research gives insight into consumers' emotional bonds with brands

With tools such as social and video at their disposal, today's marketers are better placed than ever to forge emotional bonds with consumers. New data released by Customer Thermometer provides consumer insights to enable marketers to strengthen that emotional bond.... >>

BizReport | Mobile Marketing May 09, 2017

Report reveals importance of mobile for in-store purchase decisions

New research from Yieldbot and Kantar Retail suggests that mobile may play a more significant role in influencing purchase decision that previously thought. ... >>

BizReport | Advertising May 02, 2017

Pre-roll dominant video ad format across Europe

Eight out of ten advertisers have increased their use of pre-roll ads on mobile during the last twelve months, according to IAB Europe's inaugural Video Ad Formats survey. ... >>

BizReport | Search Marketing May 01, 2017

Research finds value in keyword-relevant domain name extensions

A study commissioned by the Domain Name Association to better understand if new, less common Top Level Domains perform in search as well as those that are more traditional, found little difference between the two.... >>

BizReport | Advertising May 01, 2017

YouTube, on desktop, is the place for game industry advertisers

While the latest IAB report shows that more than half of all digital ad revenue goes on digital ads, a new report from Strike Social that focuses on gamers warns advertisers in the gaming industry that YouTube, and desktop, are... >>

BizReport | Advertising April 28, 2017

IAB: 2016 Internet ad spend breaks records

The latest IAB Internet Advertising Revenue Report reveals that, for the first time, mobile accounted for more than half of Internet advertising spend ... >>

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