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BizReport | Advertising archives January 31, 2018

Consumers to brands: We love your ads but leave politics out of the Super Bowl

While recent research has shown that consumers believe brands should make their stance on social and political issues known, they don't want politics spoiling their fun during the Super Bowl. Perhaps weary of controversy during the NFL season, Americans just... >>

BizReport | Advertising archives January 30, 2018

"Seal of approval" needed to raise perception of commercial digital ad research

A quarter of advertising and media professionals dismiss digital ad commercial research studies as self-serving while one in five consider a lack of quality renders them useless, according to, errr, new commercial research. ... >>

BizReport | Ecommerce archives January 24, 2018

Your English-only website is putting off many potential customers

Personalization is key to ecommerce success, yet few brands are going so far as directing resources towards reaching Internet users who do not speak English. With more and more of the non-English speaking world coming online, translation - or to... >>

BizReport | Ecommerce archives January 22, 2018

The five things today's 'Genius' brands have in common

Few brands can boast the title of 'Genius' when it comes to digital marketing, but new research from L2 has identified the brands it believes are the cream of the crop and reveals five things they have in common.... >>

BizReport | Trends & Ideas archives January 15, 2018

Consumer expenditure via voice assistants to rise significantly

Voice is the new keyboard, the new click. Recent research shows that user spending through voice assistants could increase sixfold in the next three years and those who already use voice assistants are using their smartphones less. ... >>

BizReport | Social Marketing January 12, 2018

Should brands keep shtum on social and political issues?

Should brands air their stance on social and political issues? It is a tough tightrope to walk in a world in which more and more consumers are putting their personal convictions first and buying based on belief.... >>

BizReport | Mobile Marketing January 10, 2018

Research boosts understanding of high rates of mobile cart abandonment

Titter ye not - size really does matter - at least when it comes to making an online purchase. Academic research points to an 'emotional ambivalence' among consumers using mobile for online shopping caused by, among other things, the small... >>

BizReport | Email Marketing December 12, 2017

Can email hold its own against customer service chatbots?

Email has ruled marketers' digital toolboxes since the first modems began networking. But, could its reign in customer service be rudely interrupted by chatbots? ... >>

BizReport | Ecommerce archives September 14, 2017

How to get ahead in grocery retail

More and more consumers are beginning their in-store grocery shopping in a digital environment yet the grocery sector is falling behind other retail sectors when it comes to making the shopping experience easier. What can be done?... >>

BizReport | Advertising archives August 01, 2017

Ad viewability in UK at highest level in a year

The latest quarterly benchmark report fro Meetrics reveals that online ad viewability levels in the UK have risen to the highest seen in over a year, although the country still lags other European countries. ... >>

BizReport | Trends & Ideas archives July 31, 2017

Tech has turned UK into Instant Gratification Nation

Our almost total reliance on technology, and expectations of quick responses at the touch of a button, has led to many believing their are far less patient today than five years ago. New research puts some figures to the phenomenon.... >>

BizReport | Advertising archives July 28, 2017

Purpose-driven brand ads up fourfold in five years

Purpose-driven ads have grown in number over the past five years, according to video ad tech firm Pixability, and they generate more views and engagement than other ad types. ... >>

BizReport | Ecommerce archives July 28, 2017

Few UK organizations can adjust marcomms in real-time

Most organizations in the UK agree that real-time customer engagement can deliver a significant increase in revenue. However, according to a new study from SAS, few of those organizations collect less than a third of relevant data on their customers... >>

BizReport | Ecommerce archives July 27, 2017

Consumers prefer free to fast delivery

A new report reveals a huge gap between what retailers and consumers perceive as the most persuasive shipping offerings. ... >>

BizReport | Ecommerce archives July 26, 2017

Airlines and broadband/pay-TV failing in customer service

Broadband and pay-TV firms, along with airlines, saw the biggest increases in consumers touting them as the worst sectors for service, according to service design agency Engine's latest annual study. ... >>

BizReport | Trends & Ideas archives July 25, 2017

Corporate space sharing next high-growth sector of sharing economy

Juniper's latest research reveals that transport and space sectors will continue to dominate the sharing economy while corporate space sharing is predicted to become the next high-growth sector. ... >>

BizReport | Ecommerce archives July 25, 2017

Retailers agree not enough being done to replicate online shopping in-store

New research among UK retailers by Qmatic UK reveals that, while retailers are determined to continue investing in in-store technology, many agree they are not doing enough to replicate the online shopping experience that consumers crave. ... >>

BizReport | Internet July 24, 2017

Data threat report reveals 43% of retailers suffered breach in past year

A new study reveals that 43% of retailers across the globe have suffered a data breach in the past year, prompting nearly three quarters of retailers to increase investment in IT security. ... >>

BizReport | Search Marketing July 21, 2017

Accuracast: Google's ad shuffle pays off

It seems that Google's gamble of eliminating text ads from the right rail of search results pages has paid off, according to new analysis from Accuracast. ... >>

BizReport | Advertising archives July 21, 2017

Ads on newsbrand websites 84% more likely to be viewed

Does the context of the website on which ads are placed matter? Yes, according to new research that found ads on newsbrand sites were far more likely to be viewed. ... >>

BizReport | Trends & Ideas archives July 20, 2017

DMA (UK) reveals continuing decline in newspaper inserts

The Direct Marketing Association (UK) has released research revealing print advertising inserts in newspapers continue to decline while magazine and third-party distributions are taking a larger market share. ... >>

BizReport | Advertising archives July 20, 2017

Are short brand videos really better? Not always...

When it comes to online video ads, view time is not the only metric that matters, according to new research from marketing platform TwentyThree which throws into doubt the accepted wisdom that shorter is better. ... >>

BizReport | Trends & Ideas archives July 17, 2017

Cards overtake cash in UK payments

According to the British Retail Consortium's latest annual payments survey, card payments now exceed cash payments in the UK. ... >>

BizReport | Ecommerce archives July 17, 2017

57% of all U.S. online spend goes through Amazon

As news filters through of the success of Amazon's latest Prime Day, research from Salmon reveals just how much of all online spending goes through the online retail behemoth. ... >>

BizReport | Mobile Marketing July 14, 2017

UK: 40% of online grocery shopping done on mobile

Convenience and click-and-collect are factors shifting consumer grocery shopping habits, according to new research that reveals everyday staples are now among the most-searched online terms. ... >>

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