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BizReport | Blogs & Content archives November 21, 2013

How brands can overcome the challenges of mobile content

With so many people using mobile devices to watch content, it must be simple for advertisers to engage by sponsoring some of that content, right? Not necessarily. It is becoming harder for brands to engage because viewers are more selective... >>

BizReport | Mobile Marketing November 20, 2013

Expert: The most engaging mobile content

Almost one quarter of all videos right now are online or mobile ads. One major benefit for advertisers is that video works so well with social media engagement. Half of all YouTube videos are shared, and we see similar video-sharing... >>

BizReport | Mobile Marketing July 30, 2013

App releases focus on monetization for developers

Let the measurement begin. This week two established app metrics hubs release new tools into the mobile space, setting up app publishers and developers with increased analytics.... >>

BizReport | Advertising archives April 24, 2013

SponsorPay tool links comScore data with ads

The new AdPlanner tool, out now from SponsorPay marries targeted advertising with comScore audience data. With those two layers of targeting working together, the tool should bring online brands to a deeper level of engagement within their audience segments.... >>

BizReport | Research archives February 25, 2013

Reports: Consumers won't let go of mobiles

When it comes to the mobile space, two new report underline just how important mobile devices are to consumers. So important that some would go without water rather than lose a mobile device and some would take a mobile anywhere... >>

BizReport | Advertising archives January 18, 2013

YuMe, SponsorPay, SiteScout moves to ease marketers burdens

What do an online acquisition, news of record growth and a new getting started guide have in common? The three moves should help brands get an early handle on 2013 - which could help bottom lines as we move toward... >>

BizReport | Mobile Marketing December 20, 2012

SponsorPay: Why brands need mobile strategy now

Traffic to branded websites - both retail and content - is increasing from mobile devices. This is pushing more brands into mobile; one expert suggests the best mobile strategy is to ensure that content and ads are available across platforms.... >>

BizReport | Mobile Marketing December 19, 2012

SponsorPay launches AppTrailer

A new release from SponsorPay puts video into the app space as an engagement tool for new customers. The tool works with both iOS and Android apps as well as Facebook.... >>

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