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With so many people using mobile devices to watch content, it must be simple for advertisers to engage by sponsoring some of that content, right? Not necessarily. It is becoming harder for brands to engage because viewers are more selective... >>
Almost one quarter of all videos right now are online or mobile ads. One major benefit for advertisers is that video works so well with social media engagement. Half of all YouTube videos are shared, and we see similar video-sharing... >>
Let the measurement begin. This week two established app metrics hubs release new tools into the mobile space, setting up app publishers and developers with increased analytics.... >>
The new AdPlanner tool, out now from SponsorPay marries targeted advertising with comScore audience data. With those two layers of targeting working together, the tool should bring online brands to a deeper level of engagement within their audience segments.... >>
When it comes to the mobile space, two new report underline just how important mobile devices are to consumers. So important that some would go without water rather than lose a mobile device and some would take a mobile anywhere... >>
What do an online acquisition, news of record growth and a new getting started guide have in common? The three moves should help brands get an early handle on 2013 - which could help bottom lines as we move toward... >>
Traffic to branded websites - both retail and content - is increasing from mobile devices. This is pushing more brands into mobile; one expert suggests the best mobile strategy is to ensure that content and ads are available across platforms.... >>
A new release from SponsorPay puts video into the app space as an engagement tool for new customers. The tool works with both iOS and Android apps as well as Facebook.... >>
- Is your branded content memorable?
- Study: Most believe personalization key to success
- Report: Most Amazon sellers looking for new marketplaces
- Study: Finance, saving important to Millenials
- Survey: More consumers want to be paperless
- Survey IDS when customers will share personal data
- Bing: Voice searches for hotels up 343% YoY
- Top 5 tips to take business paperless
Featured White Papers
- Learn Why 83% of Advertisers Are Reporting Superior Outcomes With People-Based Ads
Traditional digital display advertising doesn't work. The information in this report is based on an online survey of 350 senior...
- 2016 Email Marketing Metrics Benchmark Study
To build a world-class marketing program, it's crucial to compare yourself to the best performers - but competitor data can...
- 10 Ways to Use Customer Lifetime Value to Reinvent Your Marketing Strategy
CLV insights can help you to attract high-margin customers, target clusters of customers with untapped value, and retain high-value customers...
- 16 Innovative Loyalty Programs of 2016
Engaging customers in a loyalty program is no easy feat. Read how 16 brands grabbed headlines in 2016 by launching...