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BizReport | Advertising April 24, 2013
SponsorPay tool links comScore data with ads
The new AdPlanner tool, out now from SponsorPay marries targeted advertising with comScore audience data. With those two layers of targeting working together, the tool should bring online brands to a deeper level of engagement within their audience segments.... >>
BizReport | Research February 25, 2013
Reports: Consumers won't let go of mobiles
When it comes to the mobile space, two new report underline just how important mobile devices are to consumers. So important that some would go without water rather than lose a mobile device and some would take a mobile anywhere... >>
BizReport | Advertising January 18, 2013
YuMe, SponsorPay, SiteScout moves to ease marketers burdens
What do an online acquisition, news of record growth and a new getting started guide have in common? The three moves should help brands get an early handle on 2013 - which could help bottom lines as we move toward... >>
BizReport | Mobile Marketing December 20, 2012
SponsorPay: Why brands need mobile strategy now
Traffic to branded websites - both retail and content - is increasing from mobile devices. This is pushing more brands into mobile; one expert suggests the best mobile strategy is to ensure that content and ads are available across platforms.... >>
BizReport | Mobile Marketing December 19, 2012
SponsorPay launches AppTrailer
A new release from SponsorPay puts video into the app space as an engagement tool for new customers. The tool works with both iOS and Android apps as well as Facebook.... >>
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- IBM: Mother's Day shopping goes mobile
- Service industry occupations not safe from technology
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