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BizReport | Advertising March 21, 2019

Report indicates more brands are recession-leary

According to a new Gartner report, more businesses are talking about recession. Gartner's experts analyzed the 2018 earnings transcripts of several S&P 500 companies and they note that more businesses used words like "downturn" and "slowdown" in their reports.... >>

BizReport | Social Marketing October 26, 2011

Social media and mobile apps or bust, warns Gartner

Next time the boss asks you to justify social media and mobile app budget increases, trying showing him the results of a recent study by Gartner that suggests it won't be long before half of Internet sales are made via... >>

BizReport | Blogs & Content August 15, 2011

Reports: Mobile consumption skyrocketing, QR codes sought after

More consumers are in the mobile marketplace every day finds research from Gartner, but more than that, smartphones and a drive for more content is pushing mobile consumption. Of the 400 million mobile consumers worldwide, one-quarter are now smartphone/smart-device owners... >>

BizReport | Mobile Marketing August 08, 2011

Mobile connections skyrocketing, Android winning battle so far

As more consumers trade in feature phones for smartphones, adopt tablets and make Internet connections at home, during the morning commute and in the office, savvy marketers wonder when and how these consumers are connecting. According to several reports, Android... >>

BizReport | Social Marketing March 09, 2011

Social Trend: Businesses moving in

According to one new report you can look for more businesses in the social space. Researchers with Gartner forecast that by 2015 at least 40% of 'large enterprises' will be on Facebook. This probably doesn't surprise many of you; but... >>

BizReport | Mobile Marketing January 26, 2010

Greystripe: 56% conversion rate on CPD app downloads

A few weeks ago mobile brand advertising platform Greystripe launched a 99 cent download program. The program offers app developers to distribute apps at a lower price point - 99 cents per download. Through the platform developers only paid 99... >>

BizReport | Mobile Marketing October 30, 2009

Study: CPG, Auto scoring well in mobile

When it comes to mobile marketing efforts, a new study from Quattro Wireless shows that consumer packaged goods (CPG), automotive and entertainment brands and companies are performing better than other categories. Researchers found that animated mobile ads are performing better... >>

BizReport | Mobile Marketing September 04, 2009

GSMA chooses comScore as UK mobile metrics partner

The GSMA has chosen comScore to be its measurement partner for the Mobile Media Metrics (MMM) commercial implementation in the UK. This means that comScore will provide the metrics for the GSMA; some data will be available later this year... >>

BizReport | Research September 02, 2009

Forecast: Mobile to skyrocket this year

Before year's end, many more marketers may be on the mobile bandwagon. According to a new forecast from Gartner mobile advertising will increase by more than three-quarters by year's end. That should bring mobile ad revenue to just over $913... >>

BizReport | Social Marketing March 31, 2009

Newspapers missing out on social media boost

On what seems like a daily basis, bad news about the newspaper industry rolls in - even for online publications. A recent report from Gartner highlights an important reason why online newspapers are having a tough time online.... >>

BizReport | Research March 24, 2009

Gartner: Financial fraud concerns turn some away from online shopping

Consumers in the U.S. are changing their online behavior due to concerns about the safety of their personal data. Fear of fraud is stopping 15% of those surveyed from shopping online, according to a recent report from Gartner.... >>

BizReport | Social Marketing October 07, 2008

Why are many social media campaigns doomed to failure?

Business are going to have to adopt social media campaigns to interact and communicate with customers, according to research firm Gartner, which estimates that more than 60% of online Fortune 1000 companies will have connected with or developed an online... >>

BizReport | Research June 06, 2007

Online business not geared towards the social shopper

Social shoppers need a certain type of shopping environment and, according to a recent study by Gartner, current e-commerce sites aren’t providing the right conditions.... >>

BizReport | Social Marketing April 27, 2007

By 2011 80 percent of internet users will have a virtual life

It has been predicted that in five years time 80 percent of active internet users will have a “second life” in a virtual world, and marketers should be investigating this channel.... >>

BizReport | Ecommerce November 28, 2006

Security Shake Up Needed to Increase Consumer Confidence in E-commerce

According to a new survey, security concerns are adversely affecting sales via e-commerce and email marketing.... >>

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