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BizReport | Email Marketing December 01, 2011

Knotice: Optimizing email for mobile a must

As more and more consumers get to grips with a smartphone the number of emails opened on a mobile device has risen, according to new data released by digital marketing firm Knotice, making it more important than ever to ensure... >>

BizReport | Social Marketing October 18, 2011

Does your social campaign also include conversation? It should.

Click thru rates on Facebook are improving as brands figure out new ways to engage with consumers. But, are CTRs the be-all of social media advertising? According to some social presence means more than placing ads or deal information within... >>

BizReport | Email Marketing July 03, 2009

ExactTarget: Get email addresses while consumers shop

Think it doesn't matter at what point you receive a consumer's email address? Think again. A new report from ExactTarget, the Email Marketers Club and the Center for Media Design at Ball State University says collecting an email address at... >>

BizReport | Email Marketing April 24, 2009

ExactTarget: Record number of marketers to integrate email, social media in '09

A recent study from Ball State University, the Email Marketer's Club and ExactTarget found that only 13% of email marketers are integrating social media into their campaigns. ... >>

BizReport | Social Marketing October 22, 2008

Marketing via social networks a no-no?

Young Internet users may be more likely than others to hang out on social networks, but is it really the place to market to them? Not necessarily, according to joint research by ExactTarget and Ball State University.... >>