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BizReport : Mobile Marketing : May 23, 2017

Study: Millennials spending 5+ hours each day with phones

New research has been released from B2X pointing to our increasing dependence on smartphones. According to the Smartphone and IoT Consumer Trends 2017 report, about 25% of Millennials are now spending at least 5 hours each day using their smartphone.

by Kristina Knight

And don't count out either Baby Boomers are Gen Xers, although these groups are spending slightly less time with their phones. Researchers found that about half of Millennials spend at least 3 hours per day on their phone; 25% of Baby Boomers were found to use their smartphones as often. Most (85%) of all smartphone users are 'on call' - or have their cell phone within reach - at all times.

"Gartner estimates that there will be 14 billion IoT devices in use by 2020 plus an additional 6 billion smartphones according to IHS," said Prof. Dr. Thomas Hess, Director of the Institute for Information Systems and New Media at the Ludwig-Maximilians University of Munich. "People want to connect everything in their lives. They want to automate their home, experience Virtual Reality and use Smart Digital Assistants. And it's all happening now."

Other interesting takeaways from the research include:

• 74% of consumers (worldwide) say they wouldn't give up their cell phone for a full day, even to spend that day with a favorite celebrity
• About one-quarter feels stressed/lost/sad when disconnected from their phones
• Most prefer to return to the store where the phone was purchase for support/repairs

The full study results can be found here.

Tags: advertising, B2X, mobile marketing, mobile marketing trends, smartphone trends

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