RSS feed Get our RSS feed

News by Topic

BizReport : Ecommerce : January 22, 2015

Research reveals significant increase in online shopping

Research among consumers in the U.S. and U.K. by Wipro Digital reveals a significant increase in the amount of shopping being done online.

by Helen Leggatt

In 2013, 36% of U.S. shoppers and 45% of U.K. shoppers reported doing the majority of their shopping online. New research from Wipro Digital shows a considerable shift to ecommerce 61% of U.S. and 71% of U.S. now logging on to make the majority of their purchases.

And the trend shows no sign of abating. According to Wipro, 50% of those surveyed said they plan to do more shopping online this year with just 4% of U.S. and 6% of U.K shoppers planning to increase visits to a store.

The move to online is reflected in the amount spent during the 2014 holiday season. U.S. shoppers spent an average of $400 online compared with $302 in-store and U.S. consumers spent $438 online and $269 in-store.

"Consumers continue their steady march online, finding few reasons to shop in-store rather than online for their holiday shopping," said Avinash Rao, global head, Wipro Digital. "But even online, omnichannel retailers are losing customers to Internet pure-plays. Brick-and-mortar retailers are having difficulty delivering on the benefits of omnichannel retailing."

Image via Shutterstock

Tags: ecommerce, trends

Subscribe to BizReport



Copyright © 1999- BizReport. All rights reserved.
Republication or redistribution of BizReport content is expressly prohibited without the prior written consent.
BizReport shall not be liable for any errors in the content, or for any actions taken in reliance thereon.