News by Topic
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
Forecast: 2013 Holiday spend to push $640 billion
Most US families are just starting to shop for back to school, and while the back to school spend is expected to be relatively flat, new data out from Baynote predicts the 2013 holiday spend will increase by at least 11%.
In 2012, holiday shoppers spent nearly $579 billion; the predicted 11% increase would push retail spending to more than $640 billion. Here's the breakdown from the inaugural Baynote/etailing group 2013 Holiday Survey:
• Most retailers believe 2013 holiday shoppers will spend later in the year
• 38% believe holiday spending will increase between 11% and 20%
• 53% believe mobile channels will show 'significant' transactions
"We wanted to take the pulse of the retail industry as it prepares for the 2013 holiday season and gain a deeper understanding of how marketers plan to increase holiday season revenue and profitability," said Dan Darnell, VP of marketing and product, Baynote. "The inaugural survey provides a benchmark for retailers currently finalizing promotional strategies for the upcoming holiday season, and we hope that the findings are useful to retailers of all sizes."
Mobile, the survey predicts, will drive much of the growth through the 2013 holiday shopping season. In fact, 38% of retailers believe that mobile will push more shoppers into brick-and-mortar stores, especially those all-important omni-channel buyers.
"By using mobile as a tool to drive discovery, in-store purchases and overall customer experience, retailers will increase customer connectivity and be able to provide information and incentives that will encourage customers to complete transactions and engage with the brand post-sale," said Darnell
About one-third say mobile will account for at least 10% of holiday sales. But, don't look to social for increased revenue growth. According to the research retailers expect 'minimal' revenue from social channels.
As for how retailers plan to engage over the holidays - flash sales, free shipping and BOGO offers are likely to abound through the 2013 holiday season. One-third of retailers say they'll begin promotional offers before October 1.
Image via Shutterstock
- Top 3 social trends to watch in 2015
- Why clicks will regain importance in 2015
- Security concerns cause 23% of consumers to shop less online
- Mobile and online key resource for last-minute Christmas shoppers
- Third of consumers never pay full price online
- Online cash register bells will continue ringing on Christmas Day and Boxing Day
- Experts: App usage will change in 2015
- How data will influence 2015
Featured White Papers
- No Longer a Necessary Evil: How Modern CRM Empowers Sales
CRM has long been seen as a must-have sales tool. However, much of the value of traditional CRM accrues to...
- 7 Myths About Online Reviews
When it comes to building and maintaining trust in your brand, online reviews are an extremely valuable addition to your...
- Targeting (That's on target)
"Hopeful messaging is wasted messaging. Clear targeting means more than just Who. It also demands a knowledge of How, When,...
- Leveraging Facebook to Improve ROI on Brand Sites
Rather than deserting your brand site for a Facebook Fan Page, the best digital marketing strategies incorporate a Facebook presence...