News by Topic
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
eBay UK Super Sunday sales via mobile rose 110% YoY
eBay really did have a Super Sunday in the UK this year, boosted by mobile. The online marketplace recently reported more than 9 million unique UK visitors to the site throughout the super shopping day while, in London, the online marketplace set up a social shopping experience.
Mobile played a huge role in this year's Super Sunday, which fell on Sunday, 2 December. More than 3 million Brits logged on via their mobile devices, says eBay. That number is almost double that recorded on the same day last year (up by 96%) with sales via mobile rising by a significant 110% and traffic peaking at around 8pm.
"The festive is season is always a busy time of year so it's no surprise to see consumers taking advantage of their mobile and tablet devices to save time and track down some great Christmas deals," said Olivier Ropars, senior director, Mobile, eBay. "eBay today is about connecting buyers and sellers anytime, anywhere, to the things they need and love."
Overall, 9 million Brits visited eBay UK throughout Super Sunday, an 18% rise on last year, with an uplift in sales of 15%.
During the Super Sunday weekend eBay UK also set up the UK's first interactive and socially driven shopping experience. Located in popular Covent Garden, the experience brought together product recommendations from social networks including Facebook, Twitter and Instagram.
The temporary set-up allowed visitors to view a real-time barometer of the country's most talked-about gifts, watch the UK's must-have gadgets come to life in the palm of their hands via augmented reality and get advice from virtual personal shoppers via Facebook.
- Adobe: More online TV watched on smartphones than tablets
- Ad Roundup: Launches to increase mobile, social capabilities
- Zendesk: Brand promoters talk less, detractors talk more
- Spending up but enthusiasm down for Halloween celebrations in the UK
- Study: Santa's Using SaaS
- Brits have financial concerns in the run up to Christmas
- Top 3 tips to create a solid cross-device strategy
- Ad Roundup: Mobile video and retargeting solutions
Featured White Papers
- The 5 Worst Things a Creative Can Say
Among the common phrases used in creative services teams there is a group that are deceptively harmless because we hear...
- 5 Ways to Ensure your Social Brand Gets Noticed
In the world of social sponsorships today the key to success is not just awareness but recognition. The path to...
- How Marketers Can Earn Respect at the Revenue Table
Your CEO might not care how many emails you sent last week, but they do care about revenue. To earn...
- How to Create a More Social Business
Download this whitepaper to learn about the current state of social media adoption and see where the most innovative companies...
- The Definitive Guide to Duplicate Listings
In the Local SEO biz, we spend a lot of time dealing with duplicate business listings. Duplicate records of your...