News by Topic
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
66 million Americans have yet to begin holiday shopping
If you thought that most Americans had completed their holiday shopping during the Black Friday weekend, you'd be wrong. Results from The Consumer Reports Holiday Poll are out and they reveal that 66 million American consumers are yet to begin their holiday shopping.
More than a third (36%) of Americans has yet to begin shopping for holiday gifts, according to Consumer Reports. In fact, at the time of the report with just 3 weeks until Christmas Day, most had more than half of their shopping left to do. And that's despite two-thirds of holiday shoppers being active online or in-store during the Black Friday weekend.
Of those who have begun shopping, more than half (58%) said they had no more than half completed.
According to Consumer Reports, it isn't that shoppers can't decide which purchases to make, it's largely because they are reluctant to part with their hard-earned cash. Eight out of ten (81%) said they are at least somewhat concerned with how much they will spend this holiday season. Of those, 31% said they were very concerned about their spending.
Consumer Reports asked American consumers how they intend to address their spending concerns:
55% said that they will be purchasing less expensive gifts;
46% said that they will be on the look-out for sales and coupons;
38% intend cutting down the number of people on their gift list;
29% have agreed to gift exchanges with family or friends;
23% said they will buy online only when free shipping is available;
21% will make gifts instead of spending money at stores;
19% will limit traveling during the holidays;
16% intend to send greetings cards to less people.
"Despite the concerns, most Americans are reveling in the season. Sixty-four percent of respondents said they are enjoying or "really" enjoying the holidays," writes Tod Marks, Consumer Reports senior editor, in a news release. "Many people said they'd prefer to travel less to holiday destinations, go to fewer parties, spend more time with family and friends, and set aside a little more "me" time to relax."
- GoDaddy, Microsoft partner for SMB solution
- Report: 1 in 4 execs want more transparency
- SMB Roundup: Launches to simplify content, listings
- Study tracks effects of Google search engine updates on user behavior
- Excessive use of in-store beacon technology decreases app use
- Report urges brands to go their own way and sell direct
- Forecast: Local media revs to push $140b
- Consumers more likely to be loyal to brands with a physical presence
Featured White Papers
- Re-Engineer Your Business For Mobile Moments
More than ever, customers are turning to their mobile devices to browse, shop, and research. This increase in usage puts...
- Evolving Toward the Next Phase of Email
According to most corporate decision makers and influencers, email is the single most important application they have deployed! The typical...
- 6 Ways to Boost Holiday Sales & Fuel Year-round Growth
Just as the shopping seasons guide demand in many categories, they shape the conversation around these categories as well. How...
- No Longer a Necessary Evil: How Modern CRM Empowers Sales
CRM has long been seen as a must-have sales tool. However, much of the value of traditional CRM accrues to...