News by Topic
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
66 million Americans have yet to begin holiday shopping
If you thought that most Americans had completed their holiday shopping during the Black Friday weekend, you'd be wrong. Results from The Consumer Reports Holiday Poll are out and they reveal that 66 million American consumers are yet to begin their holiday shopping.
More than a third (36%) of Americans has yet to begin shopping for holiday gifts, according to Consumer Reports. In fact, at the time of the report with just 3 weeks until Christmas Day, most had more than half of their shopping left to do. And that's despite two-thirds of holiday shoppers being active online or in-store during the Black Friday weekend.
Of those who have begun shopping, more than half (58%) said they had no more than half completed.
According to Consumer Reports, it isn't that shoppers can't decide which purchases to make, it's largely because they are reluctant to part with their hard-earned cash. Eight out of ten (81%) said they are at least somewhat concerned with how much they will spend this holiday season. Of those, 31% said they were very concerned about their spending.
Consumer Reports asked American consumers how they intend to address their spending concerns:
55% said that they will be purchasing less expensive gifts;
46% said that they will be on the look-out for sales and coupons;
38% intend cutting down the number of people on their gift list;
29% have agreed to gift exchanges with family or friends;
23% said they will buy online only when free shipping is available;
21% will make gifts instead of spending money at stores;
19% will limit traveling during the holidays;
16% intend to send greetings cards to less people.
"Despite the concerns, most Americans are reveling in the season. Sixty-four percent of respondents said they are enjoying or "really" enjoying the holidays," writes Tod Marks, Consumer Reports senior editor, in a news release. "Many people said they'd prefer to travel less to holiday destinations, go to fewer parties, spend more time with family and friends, and set aside a little more "me" time to relax."
- Study: Retailers aren't ready for next-gen tech
- Expert Advice: Invest in Near Field Communications
- Top struggles for email marketers
- Campaigner suggests marketers reset campaigns not just clocks
- Brands: How to use in-memory tech to increase personalization
- Study finds mobile payments high on consumers' minds
- Does Facebook really pose a threat to YouTube?
- In a digital age Out of Home advertising memorable and complementary
Featured White Papers
- CRM and Marketing Automation Integration for the Ultimate ROI
The number of companies using marketing automation will increase by 50% by 2015, according to research from Sirius Decisions. But...
- The 5 Worst Things a Creative Can Say
Among the common phrases used in creative services teams there is a group that are deceptively harmless because we hear...
- 5 Ways to Ensure your Social Brand Gets Noticed
In the world of social sponsorships today the key to success is not just awareness but recognition. The path to...
- How Marketers Can Earn Respect at the Revenue Table
Your CEO might not care how many emails you sent last week, but they do care about revenue. To earn...
- How to Create a More Social Business
Download this whitepaper to learn about the current state of social media adoption and see where the most innovative companies...
- The Definitive Guide to Duplicate Listings
In the Local SEO biz, we spend a lot of time dealing with duplicate business listings. Duplicate records of your...